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“to believe that if we can just turn these three knobs the…” — The Vergecast at 16:23

“to believe that if we can just turn these three knobs the right way, everybody will want an iPad as their main computer because it is so versatile, because it can do so many things, because it is kind of the, you know, it's 80% of a phone and 80% of a computer. And that is like a very powerful idea. They're like, if…”

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