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“12 months, which is insanity. But if you rewind back to…” — The Vergecast at 31:17

“12 months, which is insanity. But if you rewind back to the beginning of it, there was a real sense this thing is huge. Everybody's into it. It's a good idea. It's a fun product. People like it. But there is no brand that's going to work. And I think it was Joe Bernstein in BuzzFeed that compared it to JetSki, where…”

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