“And they thought that if they could build up the Zune or…” — The Vergecast at 26:43
“And they thought that if they could build up the Zune or whoever else, they would have the leverage to go get this. You know who got that deal? Microsoft. Of course. Microsoft offered that deal. So it was UMG in particular, Universal Media Group, that picked that fight and won it. And so one of Microsoft's deals was…”
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