Anewgo of New Home Sales

Send us Fan MailMost builders are responding to a slower market with more incentives. Jeff Shore says that might be making things worse. In this episode, Anya Chrisanthon sits down with the founder of Shore Consulting and one of the most respected voices in new home sales training for a straight-talking conversation about buyer psychology, sales confidence, and what actually separates teams that will come out of this market stronger from the ones that won't.What's covered: Uncertainty - not rates or pricing - is what's slowing buyer decisions right now, and Jeff explains exactly why. He shares the two-word response every salesperson should have when a buyer asks about incentives, how to reverse-engineer the sales presentation so "I'm just looking" never comes up, why dissatisfaction is the single greatest predictor of urgency, and how to normalize a first-visit decision before you ever show the home.For sales leaders: Jeff's two non-negotiables are a daily lead conversion hour and weekly one-on-one skill development coaching for every rep. And for the teams that will win - confidence is the product of belief and mastery, and it's contagious.Sales & Marketing Leadership Summit - San Diego, July 15-17 Anewgo is a proud sponsor. Use code ANEWGO to buy one ticket and get one free: whova.com/portal/registration/4MA1nFzvsqp4sg4JwSu1Free ticket giveaway - apply here (admission only, travel not included, winner announced Friday): Apply NowAbout Anewgo Anewgo is an all-in-one new home sales and marketing platform providing builders with AI-ready homebuilder websites, interactive design tools, floorplans, sitemaps, AI Sales Assistants, and data analytics. Learn more at anewgo.com or find every episode at anewgo.com/podcast.Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/anewgo-of-new-home-sales/id1602564768

Send us Fan MailWhy AI Is Recommending Some Builders and Ignoring Others: The Case StudyA regional home builder in a competitive Florida market was being cited by ChatGPT 16% of the time when buyers asked real questions like "who are the best new home builders in this area?" A few months later, after a focused initiative with Anewgo, that number was 72%. Same builder. Same market. Same competitors.In this solo episode, Anya Chrisanthon - CCO at Anewgo and host of the Anewgo of New Home Sales podcast - breaks down exactly what was measured, what changed, and what it means for builders and marketers who are paying attention to where buyer search behavior is heading.What Anewgo Tracked Anewgo ran 50 real buyer-intent questions through ChatGPT and Gemini and measured three things: mentions (how often the builder was named at all), citations (how often their website was used as a trusted source), and top recommendations (how often they appeared in the top spots). Citations matter most. A mention means AI knows you exist. A citation means AI trusts you enough to point a buyer directly to your content. Those are not the same thing.The Results On ChatGPT, the citation rate jumped from 16% to 72% - a 56 percentage point increase. The number one ranking rate went from 7% to 36%. Top three ranking rate went from 16% to 59%. On Gemini, citation rate went from 25% to 63%. And during the same period, average website engagement time nearly doubled - from 51 seconds to just under two minutes - because the content wasn't just AI-friendly. It was genuinely useful to real buyers.The Philosophy The goal was never to trick AI or game the system. Anyone telling you they can game AI recommendation engines is not someone you should trust with your marketing budget. The goal was to make this builder genuinely easier for AI to understand, verify, and confidently recommend - through content that answers real buyer questions and clarity about what the builder actually offers and who they build for.Why Most Builder Websites Are Invisible to AI Right Now Most builder websites were built for two audiences: human visitors and Google. AI reads your website differently than either. It is trying to build a mental model of your business - who you are, who you build for, where you build, what makes you different. Vague taglines, generic community descriptions, and inconsistent information across your digital presence create uncertainty for AI. And uncertain AI does not recommend you. It moves on.Three Things to Do This Week:(1) Search for yourself the way a buyer would - open ChatGPT, Perplexity, or Gemini and ask for a builder like you in your market with specific criteria. See what comes up. (2) Read your own website like a stranger - is your brand story specific and consistent? Could AI accurately summarize your communities and differentiators to a buyer? (3) Get an AEO assessment from Anewgo - email your website URL to [email protected] with subject line "AEO Assessment." No obligation. Beth will reach out with the report and a time to walk through the results together.Next episode: a deeper dive into AEO itself - what it is, what good AEO looks like in practice, and the broader framework for thinking about this for your business.About Anewgo Anewgo is an all-in-one new home sales and marketing platform. We equip builders with AI-ready homebuilder websites, interactive design tools, floorplans, sitemaps, AI Sales Assistants, and data analytics to create personalized buyer journeys. Learn more at

Send us Fan MailAnewgo AI Brief: April 2026 - Agents, Buyer Expectations, and the Closing WindowThe AI window for home builders is closing faster than most people think. In this month's Anewgo AI Brief, Anya Chrisanthon - CCO at Anewgo and host of the Anewgo of New Home Sales podcast - delivers her monthly no-hype download on what is actually happening in AI and what it means for new home sales in April 2026.The AI Model Landscape GPT-4 is retired. OpenAI has moved fully to GPT-5 and ships updates every few weeks. Google's Gemini 3.1 Pro leads most independent benchmarks. Claude just shipped a new Opus model on April 16th - their strongest yet for complex reasoning and agentic tasks. 97% of real estate firms now report their teams are actively using AI. This is not early adoption. This is infrastructure.AI Assistants vs. AI Agents An AI assistant is your GPS - it guides, but you're still behind the wheel. An AI agent acts for you: identifies the buyer who's been back three times this week, scores their intent, writes a follow-up script, and pushes a task to your OSC before morning. The buyer never filled out a form. Anya explains how Anewgo's Sophie is already building this into the Anewgo CRM.The Buyer Expectation Gap Cotality (formerly CoreLogic) found that 75% of home buyers now expect AI during the buying process. Not would like - expect. Most builder websites aren't delivering that yet.Three Things to Do in the Next 90 Days (1) Get your website AI-ready with an assistant that knows your floorplans, communities, and inventory. (2) Capture your invisible buyer data - 99.5% of visitors never fill out a form, but the right AI system gives them a profile. (3) Audit your content library - AI can transform a construction site photo into a finished home rendering in seconds.The AI Slop Problem AI does not create slop. Lazy use of AI creates slop. Use it to amplify your brand voice, not replace it.Anya's Take The large builders are not watching AI. They are building. Behavioral data and intelligence compound over time - and so does the gap. The question is whether you are leading that charge in your market or responding to it.Come find us at anewgo.com/podcast - we're happy to nerd out on this with you. Next month: what's actually working in AI content for home builder marketing, and what's just noise.About Anewgo Anewgo is an all-in-one new home sales and marketing platform. We equip builders with AI-ready homebuilder websites, interactive design tools, floorplans, sitemaps, AI Sales Assistants, and data analytics to create personalized buyer journeys. Learn more at anewgo.com or listen to every episode at anewgo.com/podcast.Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/anewgo-of-new-home-sales/id1602564768

Send us Fan MailYour buyer signs the contract at the highest emotional moment of the entire journey. And then... nothing. For 45 to 65 days, most builders go quiet. No call. No check-in. No one reaching out. By the time the pre-construction meeting rolls around, all that momentum is gone.That gap is exactly what this episode is about.Jeremiah Gore has spent 25 years in homebuilding — starting at Toll Brothers and working his way through sales, operations, land acquisition, and all the way to division president. Today he runs Crossroads Coaching and partners with Impact 88 to train the people most builders never invest in: project managers, construction teams, and anyone who touches the buyer after the sale is made.In this conversation, Jeremiah and I get into the moments that matter most — and the ones where builders consistently lose ground without realizing it.What we cover:- Why the handoff from sales to construction is where most builder relationships fall apart- The rollercoaster analogy: how to ride the momentum instead of letting it crash- Why project managers need training just as much as your sales team — and the 100% retention rate Jeremiah sees when builders finally invest in it- The DISC framework as a quick cheat sheet for reading your buyer and adjusting your communication on the fly- How proactive communication (not reactive) is what actually builds trust — and how technology makes it scalable- The ice cream story. Yes, you need to hear the ice cream story.- Peak end theory: why the close matters just as much as the open, and what happens to your referral rates when you get it rightThis one is for sales managers, OSCs, project managers, and any builder leader who wants to understand why "we build homes" is the wrong mindset — and what to say instead.Guest links:Jeremiah Gore on LinkedIn: linkedin.com/in/jeremiahgoreInstagram: @jeremiahgore1999Crossroads Coaching: choosecrossroads.comImpact 88: impacteightyeight.com

Send us Fan MailIs your brand helping buyers trust you or just adding to the noise? Genevieve Benson, Director of Strategic Partnerships at Milesbrand, joins Anya Chrisanthon to break down how regional and private builders can compete in today's uncertain market through authentic storytelling, emotional brand positioning, and a customer journey that builds trust at every touchpoint.Genevieve and Anya cover how to find your unique brand voice, when to do a refresh vs. a full rebrand, how to use real buyer stories to drive emotional connection, and where the biggest friction points are in the new home sales journey from first click to warranty.Whether you are a small regional builder or scaling into new markets, this episode is a practical guide to standing out without outspending the nationals.Topics covered: -Authentic brand voice and storytelling for builders -Customer journey mapping and friction point identification -Brand re-skin vs. full rebrand -Using psychographics and buyer data for stronger messaging -Building a brand bible and training your team to live the brandAnewgo is an all-in-one new home sales and marketing platform built for home builders. From AI-ready websites and interactive floorplans and sitemaps to AI Sales Assistants and data analytics, Anewgo helps builders create personalized buyer journeys, engage leads with interactive content, and convert more sales.Watch every episode hereLove the show? Rate and review us on Apple Podcasts

Send us Fan MailPodcast: Anewgo of New Home Sales  |  Host: Anya Chrisanthon  |  Co-Host: Beth Byrd, VP of Sales, Anewgo  |  Guest: P. Allen SmithIn this episode of the Anewgo of New Home Sales podcast, host Anya Chrisanthon and Anewgo VP of Sales Beth Byrd sit down with P. Allen Smith — PBS television host, garden and community designer, and owner of Extreme Panel Technologies - to explore how structurally insulated panels (SIPs), sustainable materials, and intentional design are reshaping residential construction. The conversation covers Moss Mountain Farm, the Extreme Gatehouse Cottages, real-world build cost and waste comparisons, and the future of energy-efficient, net-zero home building for builders, developers, and build-to-rent communities.Guest | P. Allen Smith - PBS host, garden & community designer, owner of Extreme Panel TechnologiesHost | Anya Chrisanthon, AnewgoCo-Host | Beth Byrd, VP of Sales, AnewgoKey Topics | SIP panels, net-zero building, Moss Mountain Farm, sustainable construction, build-to-rentGuest Website | pallensmith.comExtreme Panel | extremepanel.comAbout P. Allen SmithP. Allen Smith is a nationally recognized PBS television host, garden and community designer, and sustainable living advocate. As the creator of Moss Mountain Farm - a 550-acre working farmstead in central Arkansas on the banks of the Arkansas River - and owner of Extreme Panel Technologies, one of America's leading manufacturers of structurally insulated panels (SIPs), Smith is on a mission to make net-zero, energy-efficient home building the new industry standard. He previously appeared at the International Builders' Show (IBS) alongside Anewgo VP of Sales Beth Byrd.What We Cover in This Episode1. What Are Structurally Insulated Panels (SIPs)?Structurally insulated panels (SIPs) consist of a dense polystyrene foam core sandwiched between two layers of oriented strand board (OSB). Extreme Panel Technologies uses zinc-boray-infused OSB, which provides resistance to insects and mold. Key advantages for home builders:Superior energy efficiency with high R-values across 4.5", 6", 8", 10", and 12" panel thicknessesFaster build times - the Extreme Gatehouse Cottages took just 47 minutes to unload and four workers five days to fully close inFactory precision: panels arrive pre-numbered and pre-cut for doors and windows, with laminated construction drawingsDramatically less job site waste - a Birmingham, AL build-to-rent project showed all SIP waste fit in a couple of wheelbarrows vs. a full dumpster for a comparable stick-built houseStraighter, truer walls than typically achievable with today's dimensional lumber2. Moss Mountain Farm — A Model for Sustainable, High-Performance BuildingMoss Mountain Farm, located in central Arkansas on a farmstead dating back to 1840, is the original set for P. Allen Smith's PBS series Garden Home. The main farmhouse was designed in the Greek Revival style - with proportions drawn from historic properties within a 175-mile radius - while integrating high-performance building technologies 20 years before they became industry buzzwords:Insulated concrete forms (ICFs) for the basementSoybean-oil-based spray foam insulation between wall studsShredded denim recycled from a blue jean factory as batting insulationPassive solar design with PEX tubing under standing seam metal roof panels circulating heated glycol to a radiant brick floorStanding seam me

Send us Fan MailIn this episode of Anewgo of New Home Sales, host Anya Chrisanthon brings together three powerhouses for a conversation that will completely change how you think about AI in home building.Joining her are Barrett Davis, Co-founder & CEO of Nter Now and HomesScribe.ai, Melissa Cervin, VP of Marketing at Lombardo Homes, and John Lee, CEO of Anewgo.Here's the thing: AI isn't a future problem. It's a right-now problem. And this episode doesn't just talk about it, it shows you exactly what's happening.Inside this episode:The live AI-to-AI phone call demo: Barrett built an AI buyer's agent that called Lombardo's AI sales assistant, negotiated pet-friendly customizations, asked about floor plan options, and booked a tour. No humans involved. Five minutes. Real.Melissa's unfiltered lessons from deploying "Toni": Lombardo's AI shopping assistant, what went right, what surprised her, and why early adoption is messy but worth itWhy your website is now a battleground: smart browsers like Gemini, Perplexity, and ChatGPT's Atlas are comparing you to your competition from a side panel while buyers shop your siteThe LLM shopping experience: how Anewgo's interactive floor plan tools and exterior color configurators are showing up directly inside ChatGPT conversations before buyers ever reach your websiteThe AI shift parallel every builder needs to hear: Melissa compares where we are now to when web leads first appeared, and why the builders who wait will regret itHow to introduce AI to a hesitant sales team without fear, resistance, or revoltWhat "agentic AI" means for your OSC: and why your phone might already be ringing with AI on the other endWhether you're a builder, marketer, OSC, or sales leader, this is the episode that makes it real.🎙️ Watch it now: anewgo.com/podcast/181 or search Anewgo of New Home Sales on your favorite podcasting app📍 Learn more at anewgo.com

Send us Fan MailIn this episode of Anewgo of New Home Sales, host Anya Chrisanthon sits down with returning guest Ryan Taft, founder of Impact Eighty-Eight, to celebrate the launch of his brand new book, Revenue Getter. Ryan has spent 25 years in the home building industry, and this book is his answer to one of the most overlooked problems in sales leadership: nobody actually teaches managers how to develop people.If you've ever wondered why your team isn't improving even after training, this episode is your wake-up call.Ryan breaks down:The 6 manager types killing your team's performance (are you the buddy, server, savior, slave driver, or ghost?)The two biggest mistakes sales leaders make when they're behind on numbersHis repeatable 4-E Coaching Method: Explain, Exhibit, Execute & EvaluateWhy pipeline calls are NOT coaching and what real coaching actually looks likeThe micro-skill approach that moves the sales needle faster than any contest ever willWhether you're a sales leader or anyone responsible for developing a team, Revenue Getter will completely change the way you think about management.📖 Grab your copy of Revenue Getter Learn more at revenueGetter.com | impacteightyeight.com 🎟️ Want to go deeper in person? Ryan and the Impact 88 team are hosting CoLab Live - a two-day, hands-on leadership workshop for homebuilding leaders, and Anewgo is a proud sponsor! No stages, no sales pitches - just real frameworks, real conversations, and real results. Seats are limited to 80 leaders per event. 📅 Charlotte, NC | April 22–23, 2026 📅 San Antonio, TX | Sept. 15–16, 2026 👉 Get your tickets now: colablive.com

Send us Fan MailIn this episode of Anewgo of New Home Sales, host Anya Chrisanthon sits down with Sarah Haynes, CMO and co-owner of Shared Drive, fresh off the International Builders' Show (IBS) 2026. Sarah shares her highlights from IBS - including being named a Young Guns & Legends honoree - and dives deep into the conversations shaping the home building industry right now.From the rise of AI assistants and what buyer transcripts are revealing about hidden fears, to the power of authentic branding and why "selling to everyone means selling to no one," this episode is packed with actionable insights for builders and marketers alike.We cover: :Why OSCs still matter - and how AI can make them even more effectiveThe branding mistakes most builders don't know they're makingHow to use your team's personality as a competitive differentiatorWhy putting faces on your website is non-negotiableWhether you're a builder, marketer, or sales leader, this episode will challenge you to think differently about your brand, your buyers, and the tools you use to connect with them.🎙️ Connect with Sarah Haynes on LinkedIn or visit shareddrive.com 📍 Learn more at anewgo.com/podcast

Send us Fan MailAI is changing how buyers discover, evaluate, and choose new homes, and it’s happening faster than most teams realize. In this month’s AI Brief: Homebuilding Edition, Anya Chrisanthon and Anewgo CEO John Lee break down what’s shifting right now: ads inside AI chat experiences, agentic commerce (discovery → checkout), personal AI “intelligence,” and how all of it will reshape portals, CRMs, and SaaS pricing.We cover:What “AI ads” will look like inside chat-based interfacesWhy agentic commerce is the next “smart grid” for buyingPersonal AI: convenience vs. privacy (and what it means for builders)The difference between AI assistants vs. AI agentsWhat happens when AI buyers negotiate and shop at scaleWhy CRM can’t stay at the end of the journey anymore, and what changes nextSubscribe for monthly AI updates built specifically for homebuilders, sales leaders, and marketing teams.

Send us Fan MailNeo (New Estate Only) is now an award-winning platform - recently recognized with a GIA Gold Award at The Nationals. In this episode, Anya Chrisanthon sits down with Paulo Bethencourt Neto (President of Neo) to break down how Neo helps builders and developers keep new-construction information accurate, consistent, and instantly shareable across agents, buyers, and international investors.If you’re a builder trying to sell more homes (especially in a tight market), this conversation is a masterclass in international demand, agent-enabled growth, and AI-ready infrastructure.We cover:Why international buyers “buy assets” (and what they need to feel confident purchasing)The biggest disconnect builders have with the agent experience (and what to fix first)Why “3% isn’t a commission - it’s marketing” (and when that mindset matters)A smarter approach to commissions: tiered/loyalty models that reward true producersWhat “AI-ready” actually means in 2026: multilingual, connected systems + adaptive platformsThe case for using international demand to diversify risk and stabilize sales cyclesLearn more about Neo:Website: newestateonly.comConnect with Paulo on LinkedIn

Send us Fan MailBuilders are spending to generate leads, then failing to respond fast enough (or at all). In this episode, Anya Chrisanthon sits down with Leah Fellows (Blue Gypsy Inc.) and Carol Morgan (Denim Marketing) to break down the 2025 Online Homebuyer Mystery Shop and what it reveals about speed-to-lead, follow-up quality, and the widening gap between builders with and without Online Sales Counselors (OSCs).Download the Full Report HEREWe cover what the mystery shop tested (50 builders, real form submissions, 30-day tracking), why “no personalized email within 5 minutes” is still a thing in 2025, and what builders can do immediately without over-automating their prospects into oblivion (yes, we’re talking 74 marketing emails in 30 days 😬).In this episode:What the Online Homebuyer Mystery Shop measures (speed, frequency, channels, responsiveness)The OSC vs non-OSC performance gap—and why it keeps happeningPhone, text, and video email: what’s working and what’s being ignoredAutoresponders that actually help (and the mistakes that hurt)“Minimum viable OSC program” for smaller buildersThe non-negotiable KPIs builders should track weekly

Send us Fan MailIBS 2026 is coming fast so we’re doing a quick, high-energy game plan episode with Laura Hanson (Director of Strategy, Builder Designs) and returning guest Rick Baldonado (National Sales Director, New Construction, Homes.com).We kick off with a real-time temperature check on what builders are dealing with right now: buyer confidence, flat rates, “do more with less” pressure, and what needs to change in sales + marketing going into 2026.Then we get tactical:Website trust + brand cohesiveness: how builders can tighten their online experience to build confidence (and stop sending mixed signals).What builders should stop doing in 2026: gatekeeping pricing and treating homes like a commodity.What will dominate the show floor: AI moving from “toy” to real infrastructure, plus the shift toward voice + multimodal experiences.Where to find everyone at IBSHomes.com booth: South Hall #4082Anewgo: stop by Sales Central (we’ll be there all three days). Schedule a time to meet with us HERE. Builder Designs: connect with Laura and catch her IBS speaking sessions (tech + marketing strategy).The party 🎉🤠Yes we’re doing the IBS Builder Party: Homes.com x Builder Designs x Anewgo, Wednesday night 7–10 PM at PBR Orlando. Space is limited, so RSVP HERE. “Giddy up… Yeehaw.”Quick links / contactLaura Hanson: [email protected] Baldonado: [email protected] Chrisanthon: [email protected]’t forget: download the IBS app, wear comfortable shoes, and don’t leave your badge at the hotel. 😅

Send us Fan MailNew home traffic down? Price objections up? In this episode, Brook Jennings (Owner, Elevate Actually) breaks down what’s working right now for new home sales teams, without falling back on “just discount it.”We cover:-How to overcome price objections by building value early-Brook’s reverse role-play training (she models the sales conversation live)-3 simple ways to generate your own traffic and become the “mayor” of your community-Why today’s buyers crave authentic, human-to-human sales—not scripts-Mindset + actions + effort: the only 3 things you can controlBrook also shares her partnership with Ingrid Ricks (Convertly Sales Solutions) to connect the online + onsite experience.Guest: Brook Jennings — Elevate ActuallyWebsite: elevateactually.comEmail: [email protected]#newhomesales #homebuilder #salestraining #realestate #newconstruction

Send us Fan MailSelling a to-be-built home requires a different mindset than selling inventory — and getting it right can dramatically improve engagement and conversion.In this episode, Anewgo's VP of Sales - Beth Byrd breaks down a practical, step-by-step approach to selling to-be-built homes more effectively, from preparation and buyer education to creating urgency and converting interest into contracts.You’ll learn:-What builders should prepare before pushing to-be-built homes-How to use buyer insights and trends to guide decisions-Why choice is the biggest driver for to-be-built shoppers — and how to showcase it-How to create urgency without relying on inventory scarcity-Ways to help buyers emotionally connect to a home before it’s built-How visualization tools and virtual tours increase confidence and momentum-Tactics sales teams can use to follow up more personally and close fasterThis episode is packed with real-world advice for sales and marketing teams looking to turn consideration into commitment — especially as buyers come back online after spending months “dreaming” about their next home.If you’re focused on improving your to-be-built strategy in 2026, this one’s a must-listen.Tools mentioned in today’s episode: Anewgo Marketing App and Anewgo Insights

Send us Fan MailAI is no longer a trend: it’s becoming infrastructure for how homes are discovered, evaluated, and purchased.In this first episode of our new recurring segment, AI Brief: Home Building Edition, host Anya Chrisanthon is joined by Anewgo CEO John Lee to break down how we got here, what changed between 2022 and 2025, and why 2026 is shaping up to be a turning point for home builders.They cover:The shift from traditional search to conversational, AI-driven discoveryWhat “agentic AI” really means for buyers and sellersWhy AI browsers, assistants, and agents are changing the buyer journeyHow AI is moving from marketing into full-funnel commerceWhat builders need to do now to stay visible, competitive, and relevantThis episode zooms out to connect the dots without hype so builders, marketers, and sales leaders can understand what actually matters next.

Send us Fan MailIn this episode of Anewgo of New Home Sales, John Lee sits down with industry veteran Myers Barnes for a deep, no-fluff conversation on what AI really means for homebuilders heading into 2026.After decades in the industry, Myers stepped away to fully immerse himself in AI-logging thousands of hours studying how it’s reshaping sales, marketing, and buyer behavior. What he discovered challenges nearly every traditional homebuilding playbook.In this conversation, we cover:Why the traditional sales funnel is officially brokenHow AI is changing buyer intent, discovery, and decision-makingThe rise of “signal” over SEO and paid trafficWhy AI won’t replace your job—but someone who knows AI mightHow roles like OSCs, sales teams, and marketers must evolveThe growing need for a Chief AI Officer (CAIO) in homebuilding organizationsThis episode is a must-listen for builders, marketers, and sales leaders who want to stay relevant-and competitive-as AI accelerates faster than the industry is used to.

Send us Fan MailKicking off the new year with a listener favorite.In this replay episode of the Anewgo of New Home Sales Podcast, we revisit one of our most downloaded conversations-our deep dive into the iBuyer model with leaders from Offerpad.Recorded during a pivotal moment for PropTech, this episode breaks down how OfferPad reimagined the way homeowners buy and sell, especially for new construction buyers juggling contingencies, timing, and uncertainty. You’ll hear how their iBuyer program works, why local market expertise and human decision-making matter just as much as technology, and how builders and real estate agents can leverage iBuyers as a strategic tool (not a threat).With the housing market evolving rapidly since this episode first aired, this replay offers valuable perspective on:The rise (and recalibration) of the iBuyer modelHow certainty and convenience impact new home salesWhy partnerships between builders, agents, and iBuyers still matterLessons that remain relevant no matter the market cycleWhether you’re revisiting this episode or hearing it for the first time, it’s a timely reminder that innovation in real estate isn’t just about algorithms, it’s about solving real problems for real buyers and sellers.Happy New Year, and enjoy this throwback conversation. 🎉

Send us Fan MailA lot can happen in a year, and this episode proves it. We’re excited to re-release the story behind Anewgo’s very first builder website, created with the visionary team at Garman Homes. What started as a bold collaboration has now become an award-winning project, earning Silver at The Nationals less than a year after launch, and now headed to Orlando for a shot at Gold during IBS 2026.In this conversation, Alaina Money-Garman, Jake Kaplan, and Renee Carlson share the strategy, transparency, design thinking, and buyer-centric philosophy that shaped this website from day one. From curated design packages to authentic storytelling to empowering buyers long before they walk into a model home, this episode reveals the decisions that set a new standard for digital home shopping.If you want to understand how an innovative builder and an innovative tech partner co-create something that elevates an entire industry-this is the origin story.

Send us Fan MailWhat do today’s new construction buyers really want and what are builders still getting wrong? In this episode of the Anewgo of New Home Sales Podcast, Anya Chrisanthon sits down with Chattanooga powerhouse Realtor and team leader Grace Frank to unpack the latest design, pricing, and buyer-behavior trends shaping 2025 and beyond.You’ll hear how Grace built one of the top new construction teams in her market, why she’s obsessed with smart design and “mystery shopping” through open houses, and what she’s seeing on the ground with relocation buyers, energy-efficient homes, and multi-generational living.In this episode, we cover:The state of the Chattanooga new construction market and why secondary markets are boomingWhy price parity between resale and new construction is changing buyer expectationsSingle-story vs. two-story, masters on main, flex spaces, and the rise of zero-lot-line homesEnergy efficiency that actually sells: solar, insulation, HVAC, and how to talk ROI vs. “saving the planet”Design mistakes that make new homes sit — and how to create timeless, “wow” kitchens and bathsHow multi-gen layouts and on-property studios/in-law suites are reshaping floorplansWhat’s really happening with commissions post-lawsuit in new construction and resaleBuilder incentives that still work: rate buydowns, design credits, and smart lender partnershipsWhy builders should treat open houses like live focus groups (and do a lot more of them)Tips for working with relocation buyers who are shopping remotely but want to feel confident in a moveIf you’re a builder, marketer, or on-site sales pro planning your strategy for 2026, this conversation will help you rethink product, design, and customer experience so you can sell more homes in a shifting market.

Send us Fan MailHeading to the NAHB International Builders’ Show (IBS) 2026 in Orlando? In this episode, I’m joined by Rick Baldonado, National Director of New Construction at Homes.com, to break down the must-see sessions, can’t-miss parties, and where to find both Anewgo and Homes.com all week long.👉 Catch Rick’s previous episode on Homes.com for builders:  Homes.com for Builders: Your Listing, Your Lead Featured IBS 2026 Education SessionsSession 1 — Storytelling + Tech Digital Chemistry: How Storytelling & Tech Can Win Buyers’ Hearts (and Sales)When: Thursday, Feb 19 | 11:00–11:30 AMWhere: Sales CentralSpeakers: Anya Chrisanthon, Alaina Money-Garman & Chad DaviesSession 2 — Innovation & Affordability Reshaping Home Building: Innovative, Efficient & Affordable Communities That LastWhen: Tuesday, Feb 17 | 10:00–11:00 AMWhere: West 308CSpeakers: Beth Byrd & P. Allen SmithSession 3 — AI Buyers + AI Assistants AI Buyers & Sales Assistants: Revolutionizing Your Website’s New Home Shopping ExperienceWhen: Wednesday, Feb 18 | 10:15–10:45 AMWhere: AI & Tech Studio – West 230Speakers: John Lee, Barrett Davis, Mel CervinFind Anewgo & Homes.com at IBSAnewgo is sponsoring Sales Central this year-come see us there, meet the team, and get hands-on with our latest tech.We’ll be showcasing our AI Sales Assistants and how they transform your website into a truly interactive new-home shopping experience.Homes.com will have a major booth presence on the expo floor-Booth S4082 put it on your “must visit” list to hear what’s new, what’s next, and how builders can get more from their listings.Awards & The Nationals🏆 Anewgo is officially a Silver Finalist at The Nationals—and we’re up for Gold! Our nomination is for Best Website, awarded for the stunning, high-performing site we created in partnership with Garman Homes. This project represents the future of what an AI-ready, fully interactive, conversion-focused builder website can be… and now it’s in the running for the industry’s top honor.We’ll chat about why The Nationals are considered the “Oscars of new home sales & marketing,” what the night is like, and why it’s one of the most energizing celebrations of innovation, creativity, and talent in our industry. Fingers crossed for Gold!Parties & NetworkingIBS is as much about connections as it is about content:Homes.com Party (Wednesday Night @ PBR Cowboy Bar) Co-hosted with Anewgo and Builder Designs—this is shaping up to be the marketing + sales party of IBS. 👉 Email me for your invite!🥂 We also chat about:IBS House PartyYP events and leadership connectionsHow to maximize networking if it’s your first time at IBSIn this conversation, we cover:How AI buyers and AI Assistants are reshaping new home search and websitesWhy Sales Central is the heartbeat for sales & marketing pros at IBS

Send us Fan MailTo watch this webinar with slides CLICK HEREBuyers aren’t just searching anymore: they’re asking, and they expect instant, intelligent answers. In this webinar, Anewgo CEO John Lee breaks down how AI Sales Assistants are redefining digital engagement and why traditional websites and basic chatbots can’t keep up.You’ll learn:-Why today’s static, page-based websites create friction—and what “AI-ready” websites do differently-The key differences between a traditional chatbot and a true AI Sales Assistant (memory, context, personalization, multimodal search, and more)-How AI transforms the home shopping journey, giving buyers real-time answers, curated matches, and visual guidance-What AI-powered qualification looks like when every message is tracked, analyzed, and scored-How AI Assistants reshape lead capture, follow-up, and sales workflows—for OSCs, onsite agents, and marketing teams-A first-look preview of Anewgo’s upcoming AI Assistant ('Robin'), built on real builder data and trained through an industry-specific AI AcademyIf you’ve been wondering how AI will change buyer expectations—and what builders need to do to stay ahead—this session is your roadmap.📅 Book time with Beth Byrd: https://calendly.com/beth-anewgo

Send us Fan MailWhat happens when an enterprise SaaS seller discovers that improv and stand-up can make you a better salesperson, teammate, and leader?Kevin Hubschmann, founder of Laugh.Events, joins Anya to break down how humor, active listening, and “yes-and” thinking can transform high-stakes sales conversations, especially in emotional industries like homebuilding.In this episode, you’ll learn:Why comedy skills = better communication, curiosity & connectionThe difference between being funny and using humor effectivelyHow to shrink the fear of failure (yes… bombing on stage helps)Improv rules every salesperson should steal (active listening, yes-and, F-your-good-idea!)How humor lowers defenses, builds trust, and boosts customer satisfactionSimple, low-stakes exercises any sales team can use to collaborate betterWhether you’re in new home sales, leadership, or just want to communicate like a human again, Kevin’s approach will help you sell with more confidence, and have a lot more fun doing it.🔗 Connect with Kevin: Laugh.Events 🔗 Sign up for LaughRx newsletter: laugh.events 🔗 Follow Kevin on LinkedIn: Kevin Hubschmann

Send us Fan MailAuthor and Blue Gypsy Inc. founder Leah Fellows joins Anya to unpack the playbook behind elite Online Sales Counselor (OSC) programs, and her new book, Attract, Engage, Convert. We cover what great OSCs actually do, how to hire the “unicorn,” and why top-down leadership buy-in is non-negotiable. Leah shares practical tactics for warmer websites, video-first outreach, ungated content, and human-centered nurturing—plus how to blend chat/AI tools without losing the personal touch.You’ll learn:-The must-have traits of a high-performing OSC (and the biggest hiring mistakes to avoid)-How to structure training, processes, and metrics that move appointments → sales-Website essentials for OSC success: strong CTAs, visible human presence, and smart use of video-Why gating hurts conversion—and where to earn contact info instead-Turning cold leads warm: segmented follow-ups, personalized video, and practical nurture tracks-Smooth handoffs: chat/AI → OSC → onsite, with clear communication and accountability-When (and how) to audit your existing OSC program for quick winsGuest: Leah Fellows, Founder/CEO, Blue Gypsy Inc.; author of Attract, Engage, Convert. Topics: online sales counselors, new home sales, home builder marketing, AI assistants vs. chatbots, lead nurturing, conversion optimization, customer experience.If you’re a builder or marketer ready to level up your OSC program—and your conversions—this episode is your roadmap.

Send us Fan MailIs your marketing ladder missing the first rung? Jason Rhoads (Rhoads Creative) joins Anya to break down why builders should fix websites and assets before throwing money at ads, and how AI search (AIO) is changing everything from discovery to conversion.We cover:-The Digital Marketing Ladder: the 8 steps -UX that sells: lead-gen flows, visual content, virtual tours, data-tagged assets-AIO to SEO? Preparing your site to “talk to bots” and win AI answers-Content that feeds LLMs without becoming AI slop (voice, structure, schema)-Analytics that prove ROI: CRM tie-ins, attribution, appointments → sales-Paid search today (rising CPCs) and what’s next for social/TikTok search-Practical AI workflows: brand-tuned GPTs, faster content ops, better insightsIf you’re a homebuilder or marketer wondering where to put budget in 2026, this episode gives you a ladder to climb: one smart rung at a time.Chapters: 00:00 Intro 01:05 Jason’s path & why builders need better data 03:00 The Digital Marketing Ladder 06:10 Websites & assets: the #1 ROI lever 09:10 AI search and “bot-to-bot” readiness 12:20 From SEO to AIO: content that ranks in AI 20:05 Validating the AI recommendation: trust pages that matter 24:00 Visuals that feed AI (not just look pretty) 26:00 Measuring ROI with CRM + attribution 28:30 AI tools/workflows Jason recommends 31:00 What’s next: TikTok search & beyond 33:00 One thing overwhelmed teams should do now 34:30 Where to find Jason

Send us Fan MailTech CMO and author Kae Kronthaler-Williams joins Anya to discuss what it takes to build equitable, high-performing teams in industries like tech and homebuilding—where women have often had to carve their own paths. Drawing from decades of leadership experience, Kae shares how to challenge assumptions, design strategies that fit your market, and create environments where everyone can thrive.She and Anya explore how bias shows up in everyday business decisions, why diverse teams outperform uniform ones, and how to balance data-driven insights with human understanding. Kae also talks about the role of AI in empowering marketers to focus on strategy and creativity, rather than repetitive tasks.Whether you’re leading a team, navigating a career in a male-dominated field, or looking to build a more inclusive culture, this episode delivers practical insights you can apply right away.📘 Kae’s book: Not Made for You: How Women in Tech Can Challenge Bias, Claim Their Space, and Thrive in a System Built for Men 🌐 Learn more & follow Kae: kaewilliams.com

Send us Fan MailWant more qualified appointments without racing to the bottom on price? Marketing leader Ken Tucker (Changescape Web) breaks down a practical AI speed-to-lead system for home builders, covering AI phone assistants, OSC roles, answer-engine optimization, and a content machine that actually moves the needle.What you’ll learnWhy “first response wins” (and how AI makes it instant—24/7)AI voice/chat setup: FAQs, escalation rules, booked-appointment targetsWhere OSCs fit next to AI (and how to keep the “talk to a human” option)Tech stack sanity: CRM + ops tools, APIs/Zapier, and subscription auditsContent flywheel: short videos → blogs → social → press → emailAnswer-Engine Optimization (AEO): schema, local SEO, reviews, Reddit/LinkedIn signalsGuest: Ken Tucker — author of Content Marketing for Local Search (updated with AI strategies) Chapters 00:00 Intro 01:40 Ken’s IT→Marketing journey & podcast lessons 03:30 Speed-to-lead: why first wins (even vs. price) 10:30 OSCs, AI chat/voice, and instant response 12:45 Training AI with FAQs + escalation to humans 20:10 Jobs & AI: repurposing roles, “rejection-proof” follow-up 21:30 Local content with AI: FAQs, repurposing, signals 26:00 AEO, schema, Bing/LLMs, reviews & reputation 34:00 How to reach Ken + final takeawaysLinks 🎧 Watch/listen to more episodes: https://anewgo.com/podcast 🔗 Ken’s site: changescapeweb.com

Send us Fan MailOnline Sales Counselors are no longer optional, they’re essential. In this episode, Anya Chrisanthon sits down with Ingrid Ricks (formerly Prince), founder of Convertly Sales Solutions, to talk about creating and scaling effective OSC programs for builders of any size.Ingrid shares:Why small and mid-sized builders absolutely can (and should) have OSCsHow to structure 10–14 touchpoint follow-ups that actually convertThe surprising data behind today’s 300-day+ buying cycleHow AI and chat assistants are reshaping the OSC roleWhy “no lead left behind” should be your 2026 mottoWhether you’re running 50 leads or 5,000, you’ll walk away with actionable steps to improve response times, nurture old leads, and personalize the buyer journey with data and automation.👉 Plus, we reveal a sneak peek at Anewgo’s upcoming AI Assistant: an intelligent, next-gen alternative to traditional chatbots designed specifically for homebuilders.Join the Anewgo AI Assistant Interest List to get early updates. 

Send us Fan MailTired of “Home for the Holidays” on repeat? In this episode we share 20+ proven, low-lift holiday ideas you can roll out fast—from tasteful model-home décor and seasonal website swaps to HOA-friendly gatherings, realtor tailgates, and UGC contests that fuel word-of-mouth and Q4 sales.Download the Holiday Marketing Guide to follow along! You’ll learn how to:Refresh branding (seasonal logos, signatures) without a full rebrandMake models feel magical on a budget (wrapped boxes, greenery, scent & sound)Add simple virtual décor to renderings/videos for social, email, and plan pagesHost community + HOA events (Story Time with Santa, cookie swaps, decorating classes)Win with realtors (tailgate broker opens, Santa photo ops, “12 Days” prize runs)Give calorie-free gifts that stick around (mini pumpkins, plants with branded picks)Spark UGC with “Pictures for Pie,” porch-decor contests, & Elf-on-the-Shelf photo opsPublish local holiday guides (pumpkin patches, Santa pics, tree farms, best light displays)Who it’s for: New-home marketers, OSCs, sales leaders, and on-site teams who want festive campaigns that convert—without burning the December candle at both ends.Chapters: 00:00 Welcome & why holiday differentiation matters 03:00 Model-home décor (indoor/outdoor) on a budget 06:00 Virtual décor for renderings & short videos 08:00 Community/HOA experiences that drive referrals 10:00 Realtor plays: tailgates, Santa photos, 12-day giveaways 13:00 Sticky gifts (not sweets!) 15:00 UGC contests that explode reach 18:00 Local guides for SEO + goodwill 20:00 Wrap-up & next steps🔗 More episodes: https://anewgo.com/podcast 🎧 Listen on your favorite podcast app (search “Anewgo of New Home Sales”)

Send us Fan MailNew Home Star’s Marketing Director, Chris Laskowski, joins Anya to unpack how HubSpot, AI agents, and AI search (AIO) are reshaping new-home marketing. Fresh off HubSpot’s INBOUND, Chris breaks down the shift from one-to-many to true 1:1 personalization, why your website must act like a data warehouse, and how builders can win visibility in AI-driven search with structured content (think 3,000+ FAQs, schema, and data-tagged plans).What you’ll learnWhy a unified tech stack (HubSpot, call/text/email, ads, service) unlocks real AI valueINBOUND takeaways: AI Agents, Data Hub, and 1:1 personalization at scaleHow to pivot from SEO traffic losses to AIO discoverabilityThe builder playbook: schema markup, data-tagged floor plans, transparent pricing, and massive FAQ libraries12-week HubSpot rollout: strategy → automation → dashboards & trainingTop 3 priorities for the next 1–3 years: consolidate data, rebalance channel mix by ROI, upskill on AI (projects + agents)Chapters 00:00 Intro & who is New Home Star 01:00 Chris’s path + team scope (40-person marketing org) 04:00 Why HubSpot: one data warehouse for sales/marketing/service 06:00 INBOUND highlights: AI Agents, Data Hub, 1:1 personalization 11:00 Homebuilding implications: matching buyers to the right homes 14:00 SEO drop-offs & the rise of AI search (AIO) 18:30 Treat your site like a data warehouse; 3,000+ FAQs 21:30 Schema + data tagging for plans, pricing, and tours 25:30 Human-friendly front end vs machine-readable back end 26:30 New Home Star’s 12-week HubSpot implementation 27:45 The builder’s top 3 priorities for 2025–2027 34:00 Should you attend INBOUND next year? 35:30 Where to connect with Chris & New Home Star

Send us Fan MailNational Director of New Construction at Homes.com, Rick Baldonado, shares how the portal is approaching new-home search, and what’s in it for builders:“Your listing, your lead.” Inquiries from your listings go straight back to you (not resold to multiple agents).Free community visibility. Builders can send a feed and list communities at no charge, use paid Community Boost only where you need extra lift.Community Boost assets. Homes.com/CoStar deploys pro photographers + the world’s largest drone fleet to capture models, community, and 60–90s videos; then layers on retargeting.Cleaner UX. No third-party ads and a data-rich map experience aimed at buyer confidence.Scale + signal. Backed by CoStar’s research engine and massive consumer reach, plus an open call for builder input to shape what’s next.⏱️ Chapters00:00 Intro01:00 Why Rick joined Homes.com (CoStar resources + vision)04:00 “Your listing, your lead” explained05:00 Free listings via builder feed; when to boost06:00 Photo, drone, and 60–90s community videos11:00 Retargeting off-site (ESPN, CNN, Weather, etc.)15:00 Making new construction easier to find; affordability talk21:00 No third-party ads; cleaner consumer experience28:00 Builder feedback: help shape Homes.com’s roadmap🎙️ Guest: Rick Baldonado, National Director of New Construction, Homes.com📩 Connect: [email protected] (builders will be routed to the right regional rep)—Watch more episodes: https://anewgo.com/podcastListen on your favorite podcast app.

Send us Fan MailHow do you move people from the middle of the bell curve to the top? Coach and 36-year homebuilding veteran Farrell Middleton breaks down his “A Performer / A Environment” framework: practical ways leaders can create cultures where average performers become exceptional and top performers want to stay.What you’ll learn: -The 20-60-20 bell curve (and why the middle matters most)-The 7-part A-Environment Blueprint: Vision, Leadership, Structure, Commitment, Discipline, Communication, Relationships-Soft-skills that drive hard results: defining reality, delegating well, and communicating clearly-How to spot a “C” environment, and actionable steps to turn it into an “A”-Managing up, navigating toxic pockets, and protecting your own attitude and routinesAbout our guest: Farrell is the founder of The Bell Curve of Life, author of A Performer / A Environment, and a longtime Atlanta-area homebuilding leader. Learn more at TheBellCurveOfLife.com and find his book on Amazon/Audible.—🎧 Subscribe for weekly conversations at the intersection of new-home sales, leadership, and tech.📺 Watch more episodes: https://anewgo.com/podcast🔗 Connect with Farrell on LinkedIn and YouTube: The Bell Curve of Life.

Send us Fan MailWhat actually moves the needle in today’s tougher market? Impact 88’s Strategic Performance Coach Cassy Williamson joins Anya to break down a people-first approach to new home sales, plus the habits, tools, and tech that turn inconsistent results into steady wins. From prospecting and follow-up rhythms to smart tech adoption (hello, video messages and AI-assist!), Cassy shares practical plays you can implement this week.What you’ll learn:Why “people over process” sells, and how empathy + curiosity change buyer conversationsThe New Hire Blueprint: foundations even seasoned pros may be missingProspecting + follow-up cadences you’ll actually stick toHow to qualify the right buyer (and confidently say no when it’s not a fit)Tech that saves time and boosts conversions (CRM practice tips, video follow-ups, AI helpers)Building consistent, intentional habits that survive dry spells and busy weeksHighlights:Entrepreneurial mindset for onsite sales successSecret shopping and presentation tweaks (tone, body language, flow)Practical tech-adoption steps: “don’t practice on customers”Cassy’s new book Unapologetic and upcoming Impact 88 eventsGuest: Cassy Williamson, Strategic Performance Coach, Impact 88 Connect: LinkedIn/IG | Email: cassy@[email protected]

Send us Fan MailAre you still guessing who your buyers are? In this episode, Audience Town CEO Ed Carey breaks down how builders can use real consumer identity data to target, personalize, and measure sales & marketing that actually converts.We dig into:The “When Engine” and what 280M consumer profiles unlock for buildersTurning anonymous website visitors into actionable buyer insightsWhy today’s home journey often stretches to ~300 days, and how to stay relevantMigration patterns (what’s changed since the COVID era)Affordability, qualification, and spotting the truly ready buyersThe surprisingly powerful “dog shower” insight 🐶Moving from “spend more ads” to spend smarter with attribution that tells the full storyWhether you’re marketing a first-time buyer community or 55+, you’ll hear practical ways to align product, messaging, and channels to the people most likely to buy.Listen, learn, and bring data to every decision.Don’t miss the free Plan to Win: 2025 Home Builder Strategy Summit on September 11—register hereHashtags: #NewHomeSales #Homebuilding #PropTech #AudienceTown #Anewgo #HomebuilderMarketing #SalesEnablement #RealEstateData

Send us Fan MailSara Williams is back, this time as a founder. In this episode, Sara shares why she launched Aras & Co, how she partners with homebuilders and proptechs, and why transparency is non‑negotiable. We cover her journey from onsite sales to director of marketing to CRM/MarTech leader, and now strategist/“tech broker” helping builders choose and implement the right stack, without the headache.

Send us Fan MailIn this powerful talk previewing her IBS 2026 presentation, Anya Chrisanthon dives into the radical evolution of search—from traditional SEO to conversational AI and autonomous agents like Operator.Learn how AI is reshaping the way consumers discover, research, and buy new homes—and what that means for builders, marketers, and sales leaders.✅ Why bots may soon know your buyers better than they know themselves✅ How to future-proof your website for both machines and humans✅ The new role of emotional intelligence in a bot-first world✅ The rising value of interactive content and structured data✅ What leaders must do today to win the talent, trust, and tech race of tomorrowWhether you're in marketing, sales, or leadership, this is your wake-up call: the AI-powered buyer journey is already here.

Send us Fan MailYour website might be costing you more than you think. In this powerful session from the Jeff Shore Sales & Marketing Summit, Beth Byrd, VP of Sales at Anewgo, breaks down the top five website pain points for homebuilders, including two critical issues most builders don’t even know are holding them back.From outdated CMS platforms to AI-invisible content and disconnected data, Beth lays out the case for why builders need interactive, AI-ready websites to attract, engage, and convert today’s homebuyers. You'll see live demos, real examples, and even a sneak peek at Anewgo’s upcoming AI assistant in action.✅ Learn:Why your CMS is killing your marketing momentumHow buyers expect to shop (and why builders fall short)What “AI-ready” really means for your websiteWhy iFrames are making your content invisibleHow to finally connect the dots between traffic and conversions🔗 Explore more at https://anewgo.com/websites

Send us Fan MailWe’re live from the floor of the Jeff Shore Sales & Marketing Summit in Denver, where we’re catching up with some of the brightest minds in new home sales and marketing. From seasoned pros like Gary Hendrickson to rising stars like Abby Adams, this episode captures real-time insights on buyer confidence, market momentum, and how builders are leaning into tech to build trust and close deals.You’ll hear perspectives from:🏡 Realtors, marketers, and tech leaders📈 What's working (and what’s not) in today’s shifting market🧠 The psychology of momentum and building buyer confidence🎉 Plus: A recap of the now-legendary 80s After-Hours party at the Museum of Illusions!Whether you’re navigating uncertainty or looking for creative ways to keep deals moving, this episode is packed with fresh energy and tactical takeaways.

Send us Fan MailThis episode was created by AI, pulling together top insights from articles, research, and expert notes to explore how the web is evolving in the age of artificial intelligence. As search engines prioritize context and conversation over keywords, your digital strategy needs a major upgrade. We dive into how to earn AI citations, boost EEAT, and structure your site for clarity, speed, and trust. Plus, we look at the rise of AI agents on websites and how they’re changing the game for user experience. This is your AI-curated roadmap for standing out in a world where machines are the new gatekeepers.

Send us Fan MailHow do you create a website that feels like a model home experience—online? In this episode, Andrew Poon sits down with the dream team from Garman Homes—Alaina Money-Garman (Founder), Jake Kaplan (CFO), and Renee Carlson (VP of Marketing)—to unpack the strategy, collaboration, and bold vision behind their brand-new, first-of-its-kind website, powered by Anewgo.From curated home packages and storytelling to full interactive renderings, they share how they’re transforming home shopping into a personalized, confidence-building journey. You’ll hear how they leaned into transparency, buyer empowerment, and emotional connection—creating not just a website, but a platform for life’s biggest milestone.Plus, find out how Garman’s bold ideas pushed Anewgo to innovate its first-ever builder website—and how this project is already influencing the future of digital home sales experiences.

Send us Fan MailThe future of homebuying is here — and it’s intelligent. In this dynamic session, Anewgo CEO John Lee breaks down how artificial intelligence is revolutionizing the new home sales journey. From bots that search, to assistants that guide, and agents that act on behalf of buyers, discover what’s coming next and how builders can stay ahead.Whether you're just exploring AI or already experimenting with smart tools, you’ll walk away with practical insights on:The evolution of AI from static SEO to dynamic conversationsHow AI assistants and agents are transforming customer journeysWhat builders need to do now to stay discoverable — and competitiveWhy AI will reshape marketing funnels, online sales, and buyer expectations📍 Get ready to walk the yellow brick road to the AI Emerald City. It’s not just about technology — it’s about transforming the homebuying experience for good.👉 Watch the full webinar with slides now at anewgo.com/show147

Send us Fan MailWhat if building homes could be faster, smarter, and more energy-efficient—without sacrificing quality or customization? In this episode of Anewgo of New Home Sales, we sit down with John Harding, Senior Manager of Offsite Solutions at CertainTeed, to explore One Precision Assemblies (OPA), a panelized construction system designed to streamline building timelines while boosting performance.John breaks down how OPA differs from traditional stick-built and modular construction, the ideal builder profile for this innovative approach, and how his team is tackling labor shortages, energy codes, and rising buyer expectations. Whether you’re a builder looking to scale, or just curious about the future of construction tech—this one’s for you. 🔗 Learn more: https://www.certainteed.com/opa

Send us Fan MailHow are onsite sales pros closing faster and impressing buyers with every tap? Amanda Houston and Graeme Robertson of Riverside Homebuilders share how the Anewgo Sales Center has transformed their sales offices—from streamlining presentations to creating unforgettable buyer experiences.Tune in to hear:What today’s buyers expect before they ever meet youHow interactive kiosks create “wow” moments (and fewer objections)Real-world stories of faster follow-ups and more confident closingsWhy even “elder millennials” find it easy to use! 

Send us Fan MailSocial media isn’t just about pretty posts anymore — especially for homebuilders. In this episode, I sit down with Carol Morgan, President of Denim Marketing and author of Social Media Marketing for Your Business (2nd Edition), to dive into what’s working right now for builders on platforms like Instagram, Facebook, LinkedIn, TikTok, and even Pinterest. We cover:✅ Why content is more important than ever in the AI search era✅ How to repurpose one piece of content into multiple channels✅ Video strategies that don’t require huge budgets✅ The role of trending audio and vertical video on LinkedIn & Instagram✅ Smart ad vs. organic post strategies for builders✅ What builders are STILL getting wrong on social mediaPlus, Carol shares actionable tips you can start using today to boost engagement, build credibility, and ultimately sell more homes.🔗 Learn more about Carol’s work: DenimMarketing.com 📚 Grab Carol’s latest book: Social Media Marketing for Your Business (2nd Edition) on Amazon

Send us Fan MailIs your design studio doing more than just making homes look pretty? In this episode, we're joined by Jane Meagher—President of Success Strategies and Founder of the National Design Institute—to talk about how builders can unlock the full business potential of design.Jane shares the top trends shaping buyer preferences in 2025 (goodbye white-on-white!), why design collections are becoming a must-have, and how technology can streamline the selection process without losing the human touch.We also explore how builders can reduce SKUs, increase margins, and use design as a powerful differentiator—even in a budget-conscious market. Whether you’re a builder, marketer, or design pro, this episode is packed with strategic insight on how to create more value, faster decisions, and happier homeowners.Watch now and learn how to think like a consumer, act like a retailer, and sell like a pro.

Send us Fan MailTired of static maps and generic listings? In this episode, Anya Chrisanthon chats with Helena Jaramillo, co-founder of Pam Pam, an AI-powered mapmaker that’s turning heads in the real estate and homebuilding world. Helena shares how this beautifully designed, easy-to-use tool lets professionals create personalized, interactive maps—from listing overviews to lifestyle-driven amenity guides—with zero coding required.You'll learn how homebuilders and realtors are using Pam Pam to:✅ Showcase homes by location✅ Automatically generate amenity maps with AI✅ Embed custom maps on websites and social media✅ Chat with a map using their new AI assistant, AtlasIf you're looking for a smarter way to connect buyers to neighborhoods (and boost engagement), this episode is your map to the future.

Send us Fan MailIn this episode, Kerry Mulcrone joins Anya to share timeless strategies for building buyer confidence, listening with intention, and guiding a sales conversation without sounding scripted. A celebrated coach and SAM Award winner, Kerry brings wisdom from the trenches—plus a surprising take on how AI can make follow-up more personal. Whether you're managing a team or selling on site, this episode is full of real talk and ready-to-use tips.

Send us Fan MailIn this episode of Anewgo of New Home Sales, host Anya Chrisanthon sits down with Patrick Murphy, founder of Maket AI, to explore how AI is transforming the world of architectural design and residential construction. Discover how builders, developers, and even homeowners are using generative AI to instantly create, edit, and visualize floorplans—cutting weeks from traditional workflows.We dive into:Market AI’s origin story and explosive growth to 800K+ usersHow builders like Mattamy Homes and Japan’s Lib Work are streamlining design with AIThe vision of an "architectural brain" with agents for zoning, rendering, furniture, and beyondWhat AI can (and can’t yet) do better than humansThe future of homebuilding in an agent-powered, voice-enabled, and visually immersive worldIf you're a builder preparing for the next wave of innovation—or just curious how AI is reshaping design—this is a must-listen. Learn more about Market AI: https://www.marketai.com Connect with Patrick: LinkedIn 🎧 Subscribe to the podcast: Anewgo of New Home Sales

Send us Fan MailIn this episode of Anewgo of New Home Sales, award-winning Online Sales Counselor Felicia Berry of Viera Builders shares how she bridges marketing and sales to deliver a seamless homebuying experience. From managing 400+ homes a year to leveraging Anewgo's interactive tools and real-time insights, Felicia reveals how data, follow-up, and smart tech empower her to close deals—often entirely remotely. Whether you're a builder, marketer, or OSC, this episode is packed with actionable takeaways to help you connect with buyers faster and smarter.🔍 Episode Highlights:In this episode, award-winning Online Sales Counselor Felicia Berry of Viera Builders shares her unique journey from marketing to sales and how she leverages technology to streamline the buyer journey and support her team. Topics include:Felicia’s career path and the creation of the OSC role at Viera BuildersA typical day in the life of an OSC and why follow-up is everythingHow she uses Lasso CRM and Anewgo Insights together for smarter lead trackingHow Anewgo Marketing App (My Home App) helps buyers visualize homes remotely—down to elevations, flex options, and kitchen finishesReal-time integration with pricing, inventory, and design options through Anewgo Data IntegrationHow Interactive Design Tools empower both buyers and sales teams across multiple touchpoints (website, sales centers, and design studio)Creating monthly insight reports to guide sales, marketing, and design decisionsBuyer behavior trends (spoiler: color is making a comeback!) and how data can drive smarter spec home design

Send us Fan MailIn this power-packed episode, Anya Chrisanthon reconnects with industry legend and K. Hovnanian Area President Chris Hartley to reflect on their journeys, growth, and what it really takes to thrive in homebuilding today. From embracing cutting-edge tech to leading with empathy, Chris shares 21+ years of wisdom—including the one mindset shift that can change your entire career.Topics include:How Chris climbed from sales rep to Area PresidentWhy the "Heart and Hustle" mindset still winsLessons from leading during downturns and tech disruptionHow AI and automation will shape the future of salesThe difference between “selling a house” and “creating a home”Tips for adoption of new tech tools across your sales teamThe evolving definition of success in homebuilding🔥 Whether you're an industry vet or just getting started, this episode will reignite your passion and challenge how you think about growth, leadership, and legacy in new home sales.📲 Want to connect with Chris? Text him directly at 913-982-6589 (please don’t spam!)🔗 Full replay IBS sessions available now—HERE