PODCAST · business
Beer Branding Trends
by CODO Design
Beer Branding Trends is a podcast about beer branding, craft beer marketing, and brand strategy for breweries and beverage alcohol companies.Produced by CODO Design — a leading craft beer branding and design firm — this show explores Brand Architecture, positioning, rebranding, packaging design, portfolio strategy, route-to-market thinking, and emerging beverage trends shaping the future of craft beer.Each episode features real-world insights drawn from working with 100+ breweries, along with deep dives into brand strategy, creative process, and the business decisions behind successful beer brands.If you’re a brewery founder, marketer, designer, or brand leader responsible for building a stronger craft beer brand, this podcast delivers practical strategy your team can use to grow.New episodes every two weeks.
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111 - Welcome to Function 2.0
Points of discussion:1. CODO Design's 2026 Beer Branding Trends Report-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
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110 - The rise — and risk — of light flagship extensions
Points of discussion:1. CODO Design's 2026 Beer Branding Trends Report-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
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109 - The hidden risk of launching an NA brand
Points of discussion:1. CODO Design's 2026 Beer Branding Trends Report-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
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108 - The evolving role of beer style names in brand positioning
Points of discussion:1. CODO Design's 2026 Beer Branding Trends Report-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
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107 - Small Beer, big opportunity?
Points of discussion:1. CODO Design's 2026 Beer Branding Trends Report-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
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106 - CODO's 2026 Beer Branding Trends Overview
Points of discussion:1. CODO Design's 2026 Beer Branding Trends Report-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
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105 - How CODO Rebranded Countermeasures (Feat. Austin Sawyer)
Points of discussion:1. How CODO Rebranded Countermeasures [Case Study]-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
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104 - What to do when your brewery's brand name doesn't travel
Points of discussion:1. Acquired2. How we built the Cold Drinking Beer brand3. How we refreshed Ore Dock's brand4. How we refreshed Fernson's packaging-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
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103 - Rebranding one of Ontario’s largest breweries (feat. Natasha and Hannah of Cowbell Brewing)
Points of discussion:1. How we rebranded Cowbell Brewing [Full Case Study]-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
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102 - Sub Brand Use Cases for your Brewery
Points of discussion:1. Sub Brand Use Cases for Your Brewery [BBT Newsletter]2. In-house with Rhinegeist3. On the perils of releasing a budget brand [BBT Newsletter]4. How we built the Cold Drinking Beer brand [Case Study]-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
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101 - Q&A: Rebrand for new markets? Templates vs. custom art? Keep (or fire) your OG designer? Plus, tangents!
Points of discussion:Q1: Should a brewery consider rebranding when expanding into new markets or reaching beyond its local audience?Q2: Is a full rebrand typically more effective, or can a strategic refresh of the existing identity be enough?Q3: If a company has worked with the same designer for years and is thinking about a brand refresh, how can they evaluate whether that OG designer is still the right fit? And if not, how should they navigate that tricky transition?Q4: How do you determine when a system like Left Field’s templated approach makes sense, versus something more customized and illustration-driven like NoDa’s?Q5: You mentioned that a rebrand usually isn’t the first move when sales are declining, but your Wachusett example seems to break that rule. Why was a full rebrand the right call in their case?Q6: A lot of the work you showed uses a clear design system or template. How do you think about that approach compared to creating more individualized packaging within the same portfolio?Q7: When refreshing a brand, do you find it more effective to start from scratch, or to build on the existing identity and evolve what’s already there?-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
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100 - Repositioning Your Parent Brand (for better or worse)
Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
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099 - Bump Williams Consulting on beer pricing tiers, ABV math and how to navigate the new Bev Alc landscape
Points of discussion:1. How to price your beer with Bump Williams Consulting-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
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098 - How we Refreshed MAP Brewing's Brand (feat. Loy & PK from MAP)
Points of discussion:1. How CODO refreshed MAP Brewing brand-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
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097 - Acquired: Working Through Real Branding Challenges from the Front Lines of Brewery M&A
Points of discussion:1. Acquired: Working Through Real Branding Challenges from the Front Lines of Brewery M&A2. How we refreshed Malibu Brewing's package design3. How we rebranded Wachusett Brewing-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
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096 - Acquired: So You Bought a Brewery. Now What?
Points of discussion:1. Acquired - So you bought a brewery. Now what?2. Defining your Brand Equity: Fast & Slow3. Embrace the "Staggered" rebrand launch 4. When to jettison your Brand Equity 5. A designer & a lawyer walk into a brewery -Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
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095 - Introducing - Acquired: Your branding playbook for craft beer M&A
Points of discussion:1. M&A Mania: Why Craft Beer Acquisitions Are Everywhere Right Now2. Is a House of Brand right for your brewery? [BBT Newsletter]3. Rebranding Wachusett [Case Study]-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
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094 - How to de-risk your brewery's rebrand
Points of discussion:1. How to de-risk your brewery's rebrand [BBT Newsletter]2. Email: [email protected] to discuss your brewery's rebrand3. Craft Beer, Rebranded [book bundle]4. Organizing your internal team ahead of a rebrand [BBT Newsletter] - EAT YOUR VEGGIES! 5. Package Refresh Series 6. Defining your Brand Equity, fast & slow [BBT Newsletter]-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
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093 - Are fancifully named beers Sub Brands?
Points of discussion:1. Are fancifully-named beers Sub Brands? [BBT Newsletter]2. How to scale the "Sub Brand Ladder" (from the Sub Brand Summer Series)3. The role of the parent brand in Brand Architecture [Beyond Beer Handbook]-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
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092 - Branding Comma, a mindful Cannabis beer (feat. Kevin Waltermire)
Points of discussion:1. Branding Comma, a mindful cannabis beer [Case Study] -Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
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091 - Brand Architecture for Newer & Smaller Breweries
Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
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090 - Can you Line Extend to a different style?
Points of discussion:1. Can you Line Extend to a different style? - [ BBT Newsletter ]-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
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089 - Q&A - 2025 Beer Branding Trends Edition
Points of discussion:—Read the 2025 Beer Branding Trends Report here: https://cododesign.com/2025-beer-branding-trends-review/—Q1: How often do you think a brewery should be refreshing its packaging? You said every four or five years in the article, but what if things are going well by that time? Does it still make sense to refresh your packaging if sales are strong and you’re happy with how everything looks?Q2: You wrote about flat sales as a possible reason for a brand or package refresh, but what if your sales are in a state of rapid decline, say, 10 to 12% down each year since 2022?Q3: Is there a way to win in the lager segment today? It seems like Montucky and Garage Beer are so dominant that even larger craft breweries are behind the power curve. Is it worth it for a smaller brewery to attempt to play in this space right now?Q4: Thanks for including the Babe-centric thought here. This is something our (mostly female) marketing team has discussed a lot over the last year. Similar to your take, we’re not offended, but do wonder if the type of person that this resonates with is even be a craft beer drinker at all?Q5: What are your thoughts on the “bifurcation” trend. This looks great, but I see it everywhere. How do you guys handle it when a look like that makes sense for a brewery, but is super common in their market?Q6: What role do you see for Ai tools like Canva or Midjourney at smaller breweries with limited resources? Is this a great asset for them, or a major threat for in-house designers? Or, both? And maybe a related — or a bonus question? — what impact do you think this will have on the design industry?-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
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088 - How Legacy Breweries can sell more beer
Points of discussion:1. 2025 Beer Branding Trends Review -Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
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087 - Should your brewery launch a cannabis beverage?
Points of discussion:1. 2025 Beer Branding Trends Review -Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
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086 - How soon should your brewery jump on a trend?
Points of discussion:1. 2025 Beer Branding Trends Review -Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
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085 - How to future proof your flagships
Points of discussion:1. 2025 Beer Branding Trends Review -Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
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084 - CODO's 2025 Beer Branding Trends Report Overview
Points of discussion:1. 2025 Beer Branding Trend Review-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
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083 - Rebranding Wachusett Brewing (Feat. Rob Day)
Points of discussion:1. Rebranding Wachusett Brewing [Case study]-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
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082 - How to Dial In Your Packaging Hierarchy
Points of discussion:1. How to get your packaging hierarchy dialed in [ BBT Newsletter ]2. Why are you refreshing your packaging?3. Frame your brewery's Brand Strategy, portfolio and Brand Architecture 4. Different info types you have to include + some nice-to-haves 5. Are you seeing "Stand-up Skinny" merchandising in your market?6. We're designing packaging to sell beer, not win awards. 7. Differences between primary and secondary packaging 8. On the merits of "duping" cans when not using a carton9. Your carton's bottom panel is not a junk drawer-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
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081 - How CODO refreshed Malibu Brewing's packaging (feat. Ryan and Jill Ahrens)
Points of discussion:1. How CODO Refreshed Malibu Brewing's package design - [Case Study]2. Malibu Brewing-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
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080 - How we refreshed the Alewerks Brewing brand (feat. Michael Claar)
Points of discussion:1. How we refreshed the Alewerks Brewing brand-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
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079 - Endorsed Brand vs. a New Standalone Brand
Points of discussion:1. Endorsed Brand vs. New Brand [BBT Newsletter]2. How we built the Cold Drinking Beer brand Case Study + Podcast3. Shout out to everyone out there smashing a Paul Blart Jort Force Hazy Triple Mango IPA® by Voodoo Ranger on your way to work.-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
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078 - Why brand your taproom brewery?
Points of discussion:1. Question from a BBT subscriber 2. A strong brand builds enterprise value3. Your brand is a platform 4. A compelling brand set the stage for co-branding opportunities 5. This all art directs your look and feel6. A strong brand helps you attract and retain great talent 7. A heartwarming story about a CODO mom (and how we fired her son?)-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
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077 - How to Tame Rotation Nation
Points of discussion:1. How to Tame Rotation Nation [Newsletter]2. Left Field Brewery-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
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076 - A Designer and a Lawyer Walk into a Brewery (Intellectual Property feat. Matthew McLaughlin)
Points of discussion:1. McLaughlin PC's website + [email protected] more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
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075 - How CODO helped AleSmith Brewing launch a Hard Cider brand (feat. AleSmith)
Points of discussion:1. How we helped AleSmith launch a Hard Cider Brand - [Case Study ]2. AleSmith Brewing3. Let's talk hard cider - [BBT Newsletter]-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
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074 - How to Successfully Refresh Your Brewery's Packaging
Points of discussion:1. Package Refresh Series, Issue 3: How to Successfully Refresh Your BRewery's Packaging2. Staggered Rebrand Launch [Podcast]3. Email Isaac to discuss your package refresh: [email protected] -Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
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073 - Package Refreshes vs. Brand Refreshes (vs. Rebrands)
Points of discussion:1. Package Refresh Series, Issue 2: Package Refreshes vs. Brand Refreshes (vs. Rebrands)2. Email Isaac to discuss your brewery's package refresh: [email protected] more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
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072 - Introducing: The Package Refresh Series
Points of discussion:1. Why are package refreshes so hot right now?2. Here’s our series thesis: There are more breweries today in the US than anytime in history, yet consumers are drinking less beer. This has led to flat-to-declining sales for breweries of all sizes across the country. The fallout? Marketing budgets are tighter than ever.But this comes at a time when investing in your branding, packaging and marketing is more important due to all the aforementioned competition.This means that breweries are carefully weighing their options and investing where they expect to see an outsized return. In this landscape, package refreshes have emerged as a compelling strategy to stay top of mind with consumers. 3. Package Refresh vs. a deeper rebrand: On weighing risk vs. reward 4. Cost is subjective here5. Your packaging is dusty (it hasn’t been updated since…)6. You’ve gone through several in-house designers and/or agency partners and can clearly see the inconsistent label design style strata across your different brands7. Your sales are flat (but not in a free fall)8. Things are going well (you’re winning new placements and sales are increasing YOY) and you want to invest in your brand while the sun’s shining9. You’ve rationalized your portfolio and want to clean everything up now that you have a clear set of priorities 10. Package Refresh as a stop gap: You’re planning on a deeper branding effort in the coming years, but still need to make a change now11. You need to address an Intellectual Property (IP) issue 12. Email Isaac to discuss your brewery's package refresh: [email protected] more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
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071 - How to Make your Brand Strategy Actionable
Points of discussion:1. What is a Brand Essence?2. Brand Strategy vs. business strategy 3. Examples of Brand Essences4. Can these become public facing?5. Brand Essences and Mood Boards ensure a smooth transition from strategy to design6. Mood Boards serve as a phenomenal rapid prototyping tool-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
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070 - What we got wrong in the Beyond Beer Handbook
Points of discussion:> The Beyond Beer Handbook1. We should have expanded the book's scope2. We should have spent more time explaining how your brewery can (and should) develop a Brand Architecture Map3. Brand Architecture is an invaluable tool for future proofing your portfolio4. Sub / Endorsed Brands are a clutch tool for safely expanding your brewery’s brand5. We didn’t spend enough time on the House of Brands / Hybrid Brand models-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
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069 - When to Jettison Your Brand Equity
Points of discussion:1. When to Jettison your Brand Equity [Newsletter]2. If your current look is actively hurting your business3. If your current identity doesn't accurately represent where you want to take your business in the future 4. If you're making, or planning to make major changes within your company 5. If you’re self conscious of your branding or packaging 6. You're making some Brand Architecture moves7. Let's discuss a sacred cow: What about losing your current fans through a rebrand?8. "Don't sacrifice your brewery's future on the altar of Brand Equity."-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
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068 - CODO's *Official* 2024 CBC Recap
Points of discussion:1. Leverage your brand or start a new one? (CODO's CBC presentation)-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
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067 - 2024 Branding Trends Report Q&A
Points of discussion:CODO Design's 2024 Beer Branding Trends Report-1. Can a smaller brewery actually pull off a craft lager brand?2A. What’s the best packaging format for Hop Water?2B. Why hasn’t ABI released a Hop Water?3. What does the beer industry look like in 2030? (Hot takes only.)4. Is fudging a beer's style as a positioning tool disingenuous?5. Do you have any thoughts on the Bud Light controversy?6. Should we feature awards (GABF, World Beer Cup, etc.) on our packaging?7. No mention of Cannabis in your report???8. What are the downsides of building a contract brewed / lifestyle brand?9. Do you think we’ll see more private equity in the beer industry over the next few years as there are deals to be had?10. White Claw NA: Stupid or brilliant?—Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
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066 - The Year of Craft Lager? (The Year of Craft Lager!)
Points of discussion:1. 2024 Beer Branding Trends Report2. How we built the Cold Drinking Beer brand3. Time Traveling with the Beer Can Archaeologist -Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
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065 - A Quick & Dirty Guide to Co-branding
Points of discussion:1. 2024 Beer Branding Trends Report-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
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064 - Rebranding NoDa Brewing (feat. Jacob Virgil)
Points of discussion:1. Rebranding NoDa Brewing [Case study]2. NoDa Brewing -Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
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063 - The Regional Brewery Playbook
Points of discussion:1. 2024 Beer Branding Trends Report-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
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062 - Defining Your Brand Equity: Fast & Slow
Points of discussion:1. 2024 Beer Branding Trends Report-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected] 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
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ABOUT THIS SHOW
Beer Branding Trends is a podcast about beer branding, craft beer marketing, and brand strategy for breweries and beverage alcohol companies.Produced by CODO Design — a leading craft beer branding and design firm — this show explores Brand Architecture, positioning, rebranding, packaging design, portfolio strategy, route-to-market thinking, and emerging beverage trends shaping the future of craft beer.Each episode features real-world insights drawn from working with 100+ breweries, along with deep dives into brand strategy, creative process, and the business decisions behind successful beer brands.If you’re a brewery founder, marketer, designer, or brand leader responsible for building a stronger craft beer brand, this podcast delivers practical strategy your team can use to grow.New episodes every two weeks.
HOSTED BY
CODO Design
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