Better Events

In this episode, Logan and guest co-host Peggy Katz, a veteran producer with seven Olympics under her belt, dig into what it really means to scale an event based on budget, from scrappy under-$10K productions to multi-million dollar international spectacles. They break down how budget impacts your role as a producer or showcaller, the unique pros and cons of working at both ends of the spectrum, and how event resources can shift dramatically depending on what country you're working in. Whether you're producing a local corporate event or dreaming of the Olympic stage, this episode is packed with perspective only experience can bring.SHOW NOTES:Purchase our on-demand How to Start an Event Planning Business Workshop: https://bettereventspod.com/workshopConnect with Peggy on ⁠LinkedIn: https://www.linkedin.com/in/peggy-katz-2864bb/Learn more about the pod, Better Events Conference and more: https://bettereventspod.com/the-latestWant our updated free run of show template? Download it here: https://bettereventspod.com/templates/p/run-of-show-template-freeTHANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!——FOLLOW US ON INSTAGRAM:@bettereventspod@loganstrategygroup_events (Logan)@epeventsllc (Mary)

In this episode, Logan and guest co-host Ryan Criswell tackle one of the most honest conversations in the event industry: being great at producing and planning events doesn't automatically make you great at running an event business. They explore the gap between event skills and business skills — from the early moments that revealed what they didn't know, to the systems and habits that have helped them grow on the business side. If you're an event planner or event producer who feels more confident behind a run-of-show than a balance sheet, this episode is for you.SHOW NOTES:Purchase our on-demand How to Start an Event Planning Business Workshop: https://bettereventspod.com/workshopLearn More About Ryan:Website: ⁠www.cutestoryevents.com⁠Instagram: ⁠www.instagram.com/cutestoryevents⁠LinkedIn: ⁠https://www.linkedin.com/in/ryan-c-048216263/kedin.com%2Fin%2Fryan-c-048216263%2F⁠Facebook: ⁠www.facebook.com/cutestoryeventsLogan's YouTube Video on What to Include on an Invoice: https://www.youtube.com/watch?v=Iuac6BAwD7o&t=3sRegister interest for the 2026 Better Events Conference: https://forms.gle/caX87sth8DpgyZPi6Learn more about the pod, Better Events Conference and more: https://bettereventspod.com/the-latestWant our updated free run of show template? Download it here: https://bettereventspod.com/templates/p/run-of-show-template-freeTHANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!——FOLLOW US ON INSTAGRAM:@bettereventspod@loganstrategygroup_events (Logan)@epeventsllc (Mary)

In this episode, we sit down with Tauti Kimbrough to explore what it really means to wear multiple hats in the event industry — from venue marketer to event planner to event host. Joined by guest co-host Ryan Criswell, we discuss how Tauti's unique experience on both sides of an event make her a better host, planner, and venue coordinator.SHOW NOTES:Connect with Tauti Kimbrough:Instagram: @tauti.k (https://www.instagram.com/tauti.k/)LinkedIn: https://www.linkedin.com/in/tautiauna-kimbrough/Supper Sociale: https://www.instagram.com/suppersociale/Connect with Ryan (guest co-host):Website: ⁠www.cutestoryevents.com⁠Instagram: ⁠www.instagram.com/cutestoryevents⁠LinkedIn: ⁠https://www.linkedin.com/in/ryan-c-048216263/kedin.com%2Fin%2Fryan-c-048216263%2F⁠Facebook: ⁠www.facebook.com/cutestoryevents ⁠Purchase our on-demand How to Start an Event Planning Business Workshop: https://bettereventspod.com/workshopRegister interest for the 2026 Better Events Conference: https://forms.gle/caX87sth8DpgyZPi6Learn more about the pod, Better Events Conference and more: https://bettereventspod.com/the-latestTHANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!——FOLLOW US ON INSTAGRAM:@bettereventspod@loganstrategygroup_events (Logan)@epeventsllc (Mary)

In this episode, Logan sits down with guest co-host Ryan Criswell to explore the unique art of producing public-facing events — and what sets them apart from ticketed or corporate experiences. They dig into what meaningful engagement actually looks like when your audience didn't plan to be there, and how to measure success beyond a headcount. Plus, Ryan shares lessons from the public-facing world that any event producer can take back to their next project.SHOW NOTES:Purchase our on-demand How to Start an Event Planning Business Workshop: https://bettereventspod.com/workshopLearn More About Ryan:Website: www.cutestoryevents.comInstagram: www.instagram.com/cutestoryeventsLinkedIn: https://www.linkedin.com/in/ryan-c-048216263/kedin.com%2Fin%2Fryan-c-048216263%2FFacebook: www.facebook.com/cutestoryevents Register interest for the 2026 Better Events Conference: https://forms.gle/caX87sth8DpgyZPi6Learn more about the pod, Better Events Conference and more: https://bettereventspod.com/the-latestWant our updated free run of show template? Download it here: https://bettereventspod.com/templates/p/run-of-show-template-freeTHANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!——FOLLOW US ON INSTAGRAM:@bettereventspod@loganstrategygroup_events (Logan)@epeventsllc (Mary)

Managing speakers can make or break an event — and it starts with setting the right expectations. In this episode, we’re breaking down the fundamentals of speaker management, from when it should begin in the planning process to the key deliverables every speaker should have. We share best practices for communication, timelines, and what speakers actually need to be successful both before and onsite. Plus, how to handle missed deadlines and keep things moving when speakers aren’t as responsive as you’d hoped.SHOW NOTES:Purchase our on-demand How to Start an Event Planning Business Workshop: https://bettereventspod.com/workshopPurchase our Conference & Meeting Workbook (speaker tab included): https://bettereventspod.com/templates/p/better-events-conferencemeeting-event-planning-workbook-template-excelRegister interest for the 2026 Better Events Conference: https://forms.gle/caX87sth8DpgyZPi6Learn more about the pod, Better Events Conference and more: https://bettereventspod.com/the-latestWant our updated free run of show template? Download it here: https://bettereventspod.com/templates/p/run-of-show-template-freeTHANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!——FOLLOW US ON INSTAGRAM:@bettereventspod@loganstrategygroup_events (Logan)@epeventsllc (Mary)

We made it to 250 episodes — and we’re taking a moment to reflect on what that really means. In this milestone episode, we look back on the conversations that shaped the podcast, including our top 5 most popular episodes and what we’d say differently today. We also share what 250 episodes have taught us about events, how our perspectives have evolved, and what feels less urgent now than it once did. A reflective, behind-the-scenes conversation — and a big thank you to everyone who’s been part of the journey.SHOW NOTES:Register for our How to Start an Event Planning Business Workshop: https://bettereventspod.com/workshopRiverside Podcast Analytics Article: https://riverside.com/blog/podcast-analyticsTop 5 Episodes:Ep. 74 - How to Start an Event Planning Business: https://open.spotify.com/episode/0nu5ut7xSoVjMP8wKTpTGy?si=V9up3CeTQuKuao4JVcj9nQEp. 223 - What Is Day-Of Event Management? A Behind-the-Scenes Deep Dive: https://open.spotify.com/episode/0tBanvW3KYjasVPSmemuxj?si=oOCJWcjxT1y0dlC1tBtGrQEp. 196 - Pre-Event Routines for Event Planners and Event Producers: https://open.spotify.com/episode/748FVGOsYelEDWq3SNTdJ7?si=IBgc9cNfTzeOTRfPzgEExgEp. 227 - The Business of Events: Scaling Budgeting and Ownership: https://open.spotify.com/episode/6LlVHr2pEkcjIVZncdbTIU?si=sCwYrsHnRlq6rDqcYCKVBg Top Episode: Ep. 72 - Skills That Every Event Planner or Event Producer Needs: https://open.spotify.com/episode/2IZPc59zynDFX6NgKAYvLU?si=Nt9q6V58Tj-ywaV_cvpvOwRegister interest for the 2026 Better Events Conference: https://forms.gle/caX87sth8DpgyZPi6Learn more about the pod, Better Events Conference and more: https://bettereventspod.com/the-latestWant our updated free run of show template? Send us an email at [email protected] FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!——FOLLOW US ON INSTAGRAM:@bettereventspod@loganstrategygroup_events (Logan)@epeventsllc (Mary)

Working the Olympics looks different depending on where you sit — and this time, Logan was on the in-venue side. In this solo episode, she takes you behind the scenes of her first Winter Games as an Associate Venue Producer, focused on the fan experience inside the venue. From coordinating with sport and broadcast to showcalling her first medal ceremonies, she shares what surprised her most and what this experience taught her about live events at the highest level. A behind-the-scenes look at how these moments actually come together.SHOW NOTES:Register for our How to Start an Event Planning Business Workshop: https://bettereventspod.com/workshopRegister interest for the 2026 Better Events Conference: https://forms.gle/caX87sth8DpgyZPi6Learn more about the pod, Better Events Conference and more: https://bettereventspod.com/the-latestWant our updated free run of show template? Send us an email at [email protected] FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!——FOLLOW US ON INSTAGRAM:@bettereventspod@loganstrategygroup_events (Logan)@epeventsllc (Mary)

Parental leave in events doesn’t come with a playbook — so you have to build your own.Parental leave can feel overwhelming for event pros considering starting a family — so what does it actually look like to plan for it? In this episode, Mary is joined by event pro Jessica Zimmerman to share their experiences navigating pregnancy while working in events, including how they’re approaching timelines, client communication, and stepping away from work. They get honest about what’s felt easier than expected, what’s been more uncomfortable, and how pregnancy has shifted their mindset around work. This is a candid, behind-the-scenes conversation for anyone thinking about leave — or supporting someone who is.SHOW NOTES:Connect with Jessica Zimmerman:Instagram: @jessicatatezimmermanLinkedIn: https://www.linkedin.com/in/jessica-t-85260379/Register interest for the 2026 Better Events Conference: https://forms.gle/caX87sth8DpgyZPi6Learn more about the pod, Better Events Conference and more: https://bettereventspod.com/the-latestWant our updated free run of show template? Send us an email at [email protected] FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!——FOLLOW US ON INSTAGRAM:@bettereventspod@loganstrategygroup_events (Logan)@epeventsllc (Mary)

In this episode, we’re joined by Sarah Frost to unpack what goes into organizing maker markets and what event pros can learn from them. We dive into her expertise on managing vendor relationships and how to set your event up for long-term success. She shares how she balances curation with inclusivity, prepares for common onsite challenges, and helps vendors feel genuinely supported, not just managed. A practical, values-driven conversation with lessons that apply far beyond markets to conferences, galas, and festivals.SHOW NOTES:Connect with Sarah Frost:Website: ⁠www.makinglocal.comInstagram: @makinglocalmarkets / @makinglocal (2 accounts)Facebook: https://www.facebook.com/MakingLocalMarketsLinkedIn: https://www.linkedin.com/in/sarah-frost-5b8254316/Register interest for the 2026 Better Events Conference: https://forms.gle/caX87sth8DpgyZPi6Learn more about the pod, Better Events Conference and more: https://bettereventspod.com/the-latestWant our updated free run of show template? Send us an email at [email protected] FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!——FOLLOW US ON INSTAGRAM:@bettereventspod@loganstrategygroup_events (Logan)@epeventsllc (Mary)

In this episode, we flip the perspective from last week's episode and talk about what it really means to be an event contractor — and how to get hired (and rehired). We break down how contracting differs from freelancing or staff roles, which event positions tend to work best in this model, and what helps you stand out before you ever arrive onsite. We also cover professional rate conversations, boundaries, and how to be helpful without overstepping. SHOW NOTES:Relisten to the first part in last week's episode, Episode #245! Register interest for the 2026 Better Events Conference: https://forms.gle/caX87sth8DpgyZPi6Learn more about the pod, Better Events Conference and more: https://bettereventspod.com/the-latestWant our updated free run of show template? Send us an email at [email protected] FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!——FOLLOW US ON INSTAGRAM:@bettereventspod@loganstrategygroup_events (Logan)@epeventsllc (Mary)

In this episode, we’re breaking down how to hire event contractors and build the right team for your events. We talk through which roles are typically contracted, how to decide what to outsource versus handle in-house, and where to find great contractors in the first place. We also share the signals that tell us someone will be a strong partner before show day — along with the red flags we’ve learned to take seriously sooner. Get ready to learn how you can use contractors to build out your team (and if you're a contractor, learn what folks hiring look for).SHOW NOTES:Learn more about our partner Kilbreath Events: https://www.kilbreathevents.com/Listen back to episode #115: https://open.spotify.com/episode/56rAzDgoEV1An0hNYI0Awa?si=l5VyW4_sSnCFa0FX9WwsIgRegister interest for the 2026 Better Events Conference: https://forms.gle/caX87sth8DpgyZPi6Learn more about the pod, Better Events Conference and more: https://bettereventspod.com/the-latestWant our updated free run of show template? Send us an email at [email protected] FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!——FOLLOW US ON INSTAGRAM:@bettereventspod@loganstrategygroup_events (Logan)@epeventsllc (Mary)

In this episode, we’re joined by Queen Noveen — an Emmy-nominated live announcer and voice actress whose voice has powered everything from major sports and awards shows to film, TV, and commercials. We dive into what live announcing actually entails, the preparation and pressure behind the mic, and why it’s far more than “just reading a script.” Queen shares stories from high-profile events, reflects on making history with the first all-female PA announcing team for the 49ers, and offers practical advice on how event organizers can better support on-camera and live talent. A fascinating behind-the-scenes look at a role that shapes the energy of live events in real time.SHOW NOTES:Connect with Queen Noveen:Website: ⁠www.QueenNoveen.comYouTube: ⁠ ⁨@QueenNoveen⁩ Tiktok & Instagram: @QueenNoveen Facebook: www.facebook.com/queennoveenLinkedIn: www.linkedin.com/in/queennoveenRegister interest for the 2026 Better Events Conference: https://forms.gle/caX87sth8DpgyZPi6Learn more about the pod, Better Events Conference and more: https://bettereventspod.com/the-latestWant our updated free run of show template? Send us an email at [email protected] FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!——FOLLOW US ON INSTAGRAM:@bettereventspod@loganstrategygroup_events (Logan)@epeventsllc (Mary)

In this solo episode, Mary breaks down where nonprofits should actually spend their time when planning fundraising events — and where effort often gets misplaced. She walks through two common planning scenarios, sharing how to balance relationship-building with logistics, prioritize activities that drive real return, and avoid overspending without sacrificing impact. The conversation also digs into what makes an event “worth it,” from net revenue and donor retention to staff energy and burnout. A grounded, strategic listen for nonprofit teams looking to fundraise more thoughtfully.SHOW NOTES:Learn more about Mary and her business: https://epevents.org/Register interest for the 2026 Better Events Conference: https://forms.gle/caX87sth8DpgyZPi6Learn more about the pod, Better Events Conference and more: https://bettereventspod.com/the-latestWant our updated free run of show template? Send us an email at [email protected] FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!——FOLLOW US ON INSTAGRAM:@bettereventspod@loganstrategygroup_events (Logan)@epeventsllc (Mary)

While event themes and visuals get most of the attention, the production decisions behind the scenes are what truly shape how an event feels. In this solo episode, Logan unpacks the choices that matter most — from flow and staffing to rehearsal, timing, and the small details that quietly save the day. Drawing from real event experience, she shares where to focus your energy when everything feels important. A perspective-shifting listen for anyone responsible for making events run well.SHOW NOTES:Learn more about Logan and her business: https://www.loganstrategygroup.com/Register interest for the 2026 Better Events Conference: https://forms.gle/caX87sth8DpgyZPi6Learn more about the pod, Better Events Conference and more: https://bettereventspod.com/the-latestWant our updated free run of show template? Send us an email at [email protected] FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!——FOLLOW US ON INSTAGRAM:@bettereventspod@loganstrategygroup_events (Logan)@epeventsllc (Mary)

Managing a team is one of the biggest shifts many event pros make — and it rarely comes with a manual. In this episode, Owner and Event Strategy Lead of Synchronocity Events, Alex Martin joins us to share lessons from growing and supporting event teams over time. We talk about healthy communication, balancing involvement with autonomy, and how to tell the difference between people problems and systems problems. Thoughtful, real-world guidance for anyone stepping into leadership.SHOW NOTES:Connect with Alex Martin:Website: www.synchronicity-events.comInstagram: @synchronicity.events - https://www.instagram.com/synchronicity.events/?hl=enLinkedIn: https://www.linkedin.com/in/alexmartineventsRegister interest for the 2026 Better Events Conference: https://forms.gle/caX87sth8DpgyZPi6Learn more about the pod, Better Events Conference and more: https://bettereventspod.com/the-latestWant our updated free run of show template? Send us an email at [email protected] FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!——FOLLOW US ON INSTAGRAM:@bettereventspod@loganstrategygroup_events (Logan)@epeventsllc (Mary)

We’re back with Part 2 of the boring side of events — because someone has to talk about bathrooms, signage, and load-in logistics. This episode covers the practical realities of planning events; everything from security and signage to load-in and first aid. We share what’s saved us, what we had to learn the hard way and why getting the boring stuff right makes everything else feel easier. Let's get ready to talk about the boring (but essential) side of events!SHOW NOTES:Pt 1 of the Boring Side - Episode 234: https://open.spotify.com/episode/4DNNYASkSllPTJ0HFu6siX?si=Ibt7i44US_qLZqh0nMUe2AExclusive Listener Offer: Learn more about Event Pro Suite and request your free demo today: https://eventprosuite.com/software-demoRegister interest for the 2026 Better Events Conference: https://forms.gle/caX87sth8DpgyZPi6Learn more about the pod, Better Events Conference and more: https://bettereventspod.com/the-latestWant our updated free run of show template? Send us an email at [email protected] FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!——FOLLOW US ON INSTAGRAM:@bettereventspod@loganstrategygroup_events (Logan)@epeventsllc (Mary)

In this episode, we’re doing one of our favorite things — revisiting our goals. We listen back to what we said we wanted to accomplish in 2025, react (honestly) to how it actually went, and share what surprised us along the way. From personal ins and outs to podcast and business goals, we reflect on what worked, what shifted, and what we’re carrying forward. We wrap up by setting new intentions for 2026 — including goals for ourselves, the podcast and what’s next for Better Events.SHOW NOTES:Register interest for the 2026 Better Events Conference: https://forms.gle/caX87sth8DpgyZPi6Learn more about the pod, Better Events Conference and more: https://bettereventspod.com/the-latestWant our updated free run of show template? Send us an email at [email protected] FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!——FOLLOW US ON INSTAGRAM:@bettereventspod@loganstrategygroup_events (Logan)@epeventsllc (Mary)

This week, we’re recapping the 2025 Better Events Conference — what worked, what surprised us, and the moments that stuck with us most. We reflect on attendee feedback, lessons learned, and how our goals for the conference showed up in real time.. We’re also joined by conference sponsor and friend of the pod Alycia Drube, who conducted a sustainability audit of our in-person day and shares thoughtful insights on what we did well and where we can continue to improve. A behind-the-scenes debrief on building better events, more intentionally.SHOW NOTES:Learn more about Alycia Drube and her business: alyciadrube.comListen to Alycia’s Event Sustainability Dog Walk podcast: https://alyciadrube.com/podcastRegister interest for the 2026 Better Events Conference: https://forms.gle/caX87sth8DpgyZPi6Learn more about the pod, Better Events Conference and more: https://bettereventspod.com/the-latestWant our updated free run of show template? Send us an email at [email protected] FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!——FOLLOW US ON INSTAGRAM:@bettereventspod@loganstrategygroup_events (Logan)@epeventsllc (Mary)

As we kick off Season 6, we’re looking back at the lessons 2025 taught us — both as event professionals and as business owners. We go back and forth on what worked, what challenged us, and the things we had to learn the hard way. From collaboration and boundaries to decisions we’d approach differently next time, this episode is all about honest reflection as we get ready to start a new season of the podcast and our careers.SHOW NOTES:Learn more about the pod, Better Events Conference and more: https://bettereventspod.com/the-latestWant our updated free run of show template? Send us an email at [email protected] FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!——FOLLOW US ON INSTAGRAM:@bettereventspod@loganstrategygroup_events (Logan)@epeventsllc (Mary)

As we wrap up Season 5, we’re taking a moment to reflect on what this year really meant for us as event professionals and business owners. We talk honestly about the wins, the hard lessons, and how collaboration over competition shaped our work this year — plus where AI fit into our workflows. We also look ahead to 2026, share what we’re excited about next, and give a sneak peek at what’s coming in Season 6 (and at BEP Con!).SHOW NOTES:Register for the Better Events Conference and other key links: https://bettereventspod.com/the-latestWant our updated free run of show template? Send us an email at [email protected] FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!——FOLLOW US ON INSTAGRAM:@bettereventspod@loganstrategygroup_events (Logan)@epeventsllc (Mary)

In this special mailbag episode, we're answering your questions — the ones event pros swap in DMs, backstage, and over conference coffees. We’re diving into everything from audience engagement and creative networking ideas to reading the room and navigating A/V pricing. We also share our favorite run-of-show hacks, how to keep events seamless with a tiny team, and the essential business tools every planner should have. Additionally, we cover certifications, professional groups, and where to find community in this industry. It’s packed with real talk, practical tips, and the advice we wish we had earlier in our careers.SHOW NOTES:Register for the Better Events Conference and other key links: https://bettereventspod.com/the-latestWant our updated free run of show template? Send us an email at [email protected] FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!——FOLLOW US ON INSTAGRAM:@bettereventspod@loganstrategygroup_events (Logan)@epeventsllc (Mary)

Not every part of event planning is glamorous—but ignoring the “boring stuff” can cause big problems. In this episode, we’re shining a light on the unsexy yet essential logistics behind successful events: permits, power, parking, trash, and WiFi. From permit surprises to power mishaps and vendor parking puzzles, we share real examples and tips that can save you from day-of disasters. Whether you’re a seasoned planner or just starting out, this is your behind-the-scenes checklist you didn’t know you needed. (And yes, there’s even more to cover—stay tuned for Part 2 next season!)SHOW NOTES:Register for the Better Events Conference and other key links: https://bettereventspod.com/the-latestWant our updated free run of show template? Send us an email at [email protected] FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!——FOLLOW US ON INSTAGRAM:@bettereventspod@loganstrategygroup_events (Logan)@epeventsllc (Mary)

If you’ve ever wondered how to stand out in a sea of event pros—or when it’s the right time to add something new to your offerings—this episode is for you. We’re digging into what growth really looks like as an event business, why differentiation matters more than ever, and how to identify your unique value in a crowded market. Plus, we share real examples of services we’ve added (or walked away from), how we test new ideas without overwhelming clients, and how to grow with purpose, not just pressure. Whether you’re pivoting, expanding, or refining, this episode will help you move forward with clarity.SHOW NOTES:Partner of the Pod - Learn more about Sean and the Audio Engineers Northwest: https://www.audioengineersnorthwest.com/contact-usRegister for the 2025 Better Events Conference (In-Person Day Only - Dec. 18th): https://app.swapcard.com/login/event/2025-better-events-conference/registrationLearn more about the Better Events Conference and other key links: https://bettereventspod.com/the-latestWant our updated free run of show template? Send us an email at [email protected] FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!FOLLOW US ON INSTAGRAM:@bettereventspod@loganstrategygroup_events (Logan)@epeventsllc (Mary)

We’re pulling back the curtain on the 2025 Better Events Conference and sharing more about the planning behind the in-person day—and what’s got us most excited about it. We also share tips for keeping attendees engaged, lessons learned so far, and a few things we’re still figuring out. Whether you're planning your own conference or just curious how we make it happen, this one’s packed with practical insights and behind-the-scenes perspective.SHOW NOTES:Register for the 2025 Better Events Conference (In-Person Day Only - Dec. 18th): https://app.swapcard.com/login/event/2025-better-events-conference/registrationLearn more about the conference: https://bettereventspod.com/conferenceWant our updated free run of show template? Send us an email at [email protected] the paid Better Events Community: https://bettereventspodcast.substack.com/Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspodTHANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1VLeave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117——FOLLOW US ON INSTAGRAM:@bettereventspod@loganstrategygroup_events (Logan)@epeventsllc (Mary)

Curious about what it really takes to succeed in the world of corporate events? In this episode, we sit down with Gianna Gaudini, a master corporate planner and event strategist, to explore what sets corporate events apart, how to break into the space, and how to design with intention. We also unpack attendee journey frameworks, common gaps hotels overlook when serving planners, and career shifts for those looking to level up. Whether you’re a nonprofit pro or an event planner eyeing corporate gigs, this episode is packed with practical advice and behind-the-scenes wisdom.SHOW NOTES:Get 20% off her masterclass with the code: GiannaVIP https://www.giannagaudini.com/learn-from-meConnect with Gianna Gaudini:Website: https://giannagaudini.comInstagram: https://www.instagram.com/giannagaudini/Facebook: https://www.facebook.com/giannagaudini/LinkedIn: https://www.linkedin.com/in/giannagaudini/Learn more from Gianna: https://www.giannagaudini.com/learn-from-meRegister & learn more about the 2025 Better Events Conference: https://bettereventspod.com/conferenceJoin the paid Better Events Community: https://bettereventspodcast.substack.com/Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspodTHANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1VLeave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117——FOLLOW US ON INSTAGRAM:@bettereventspod@loganstrategygroup_events (Logan)@epeventsllc (Mary)

Talking about money isn’t always easy—but it’s essential, no matter if you're running an event business or navigating your event career. In this episode, we dive into one of the most important (and sometimes awkward) parts of the job: raising your rates. Whether you're a freelancer negotiating your next contract or an internal event pro prepping for a raise conversation, we share the signs it’s time to ask for more, how to navigate pushback, and the mindset shifts that make money talks feel less scary. Tune in for actionable tips, real stories, and confidence-boosting strategies to help you value your work—and get paid what you're worth.SHOW NOTES:Register for the 2025 Better Events Conference ( In-Person Day Only - Dec. 18th): https://app.swapcard.com/login/event/2025-better-events-conference/registrationLearn more about the conference: https://bettereventspod.com/conferenceBook: Never Split the Difference by Chris Voss: https://www.thriftbooks.com/w/killer-deals_chris-voss_tahl-raz/10231806/item/28340565Our episode on building a profitable event business (Episode 96): https://www.youtube.com/watch?v=uaF3GOTkfDQWant our updated free run of show template? Send us an email at [email protected] the paid Better Events Community: https://bettereventspodcast.substack.com/Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspodTHANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1VLeave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117——FOLLOW US ON INSTAGRAM:@bettereventspod@loganstrategygroup_events (Logan)@epeventsllc (Mary)

What’s an event that still haunts you? In this special live episode from the 2025 Better Events Conference, we’re swapping real-life horror stories from events gone wrong—tech fails, miscommunications, last-minute surprises, and more. You’ll hear tales from Mary, Logan, and our audience that will make you laugh, cringe, and nod in solidarity. Plus, we reflect on the early warning signs of chaos and the lessons we carry with us into every show. Tune in for stories, takeaways, and a reminder that even the best event pros have their haunted moments.SHOW NOTES:Partner of the Pod - Learn more about Sean and the Audio Engineers Northwest: https://www.audioengineersnorthwest.com/contact-us Register for the 2025 Better Events Conference on Dec. 18th: https://app.swapcard.com/login/event/2025-better-events-conference/registrationLearn more about the conference: https://bettereventspod.com/conferenceWant our updated free run of show template? Send us an email at [email protected] the paid Better Events Community: https://bettereventspodcast.substack.com/Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspodTHANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1VLeave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117—FOLLOW US ON INSTAGRAM:@bettereventspod@loganstrategygroup_events (Logan)@epeventsllc (Mary)

This week on the Better Events Podcast, we’re joined by Alysse Bryson and Libby Sundgren—the dynamic duo behind BEATS WORKING: Winning the Game of Events. From how they define “winning” as event professionals to the real talk on purpose, fulfillment, and community over competition, this episode is full of career gold. They also share their “Top 6 Planning Tool,” the go-to method that keeps their event timelines—and mental health—on track. Whether you’re juggling multiple clients or looking to feel more in control of your workflow, this is the mindset reset you didn’t know you needed.SHOW NOTES:Connect with Libby Sundgren & Alysse Bryson:Website: ⁠https://beatsworkingpodcast.com/Instagram:https://www.instagram.com/beatsworking/https://www.instagram.com/libbysundgren/https://www.instagram.com/alysseinthecity/Facebook:https://www.facebook.com/beatsworkingpodcast/https://www.facebook.com/alysse.bryson/https://www.facebook.com/libbykindle1/LinkedIn:https://www.linkedin.com/company/beats-working-show/https://www.linkedin.com/in/alyssebryson/https://www.linkedin.com/in/libbysundgren/ Register & learn more about the 2025 Better Events Conference: https://bettereventspod.com/conferenceJoin the paid Better Events Community: https://bettereventspodcast.substack.com/Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspodTHANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1VLeave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117——FOLLOW US ON INSTAGRAM:@bettereventspod@loganstrategygroup_events (Logan)@epeventsllc (Mary)

Events are more than just great experiences—they’re powerful business tools. In this episode, we explore how adopting a CEO mindset can elevate your event strategy. From lean planning and clear ownership to budget-driven decisions and scalable processes, we share practical ways event professionals can run smarter, more strategic events. Whether you’re planning your first large-scale event or refining your internal processes, this episode is packed with tangible takeaways to help you treat your events like a business.SHOW NOTES:Register for the 2025 Better Events Conference ( In-Person Day Only - Dec. 18th): https://app.swapcard.com/login/event/2025-better-events-conference/registrationLearn more about the conference: https://bettereventspod.com/conferenceLean Made Simple:Book: https://bookshop.org/p/books/lean-made-simple-creating-stability-david-sykes/bd7ba7cb8454c839Podcast: https://www.leanmadesimple.com/podcastOur episode on building a profitable event business (Episode 96): https://www.youtube.com/watch?v=uaF3GOTkfDQWant our updated free run of show template? Send us an email at [email protected] the paid Better Events Community: https://bettereventspodcast.substack.com/Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspodTHANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1VLeave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117——FOLLOW US ON INSTAGRAM:@bettereventspod@loganstrategygroup_events (Logan)@epeventsllc (Mary)

Slowing down might sound impossible in the fast-paced world of events, but what if it’s actually the key to doing your best work? In this week’s episode, we sit down with event producer and strategist Marisa Cali of Be Present LLC to talk about the power of intentional reflection for event professionals. Marisa shares real stories from her career, practical ways to pause even in peak season, and why rethinking productivity can change how you lead and deliver events. If you’ve ever worried that slowing down means falling behind, this conversation will give you tools—and encouragement—to approach events with more clarity and purpose.SHOW NOTES:Connect with Marisa Cali:Website: ⁠http://www.bepresentllc.comInstagram: @bepresent.eventsLinkedIn: http://www.linkedin.com/in/calimarisaFour Agreements book: https://bookshop.org/p/books/the-four-agreements-a-practical-guide-to-personal-freedom-don-miguel-ruiz/13b2e5ca590e5d19Learn more about the 2025 Better Events Conference: https://bettereventspod.com/conferenceRegister directly for the conference: https://app.swapcard.com/login/event/2025-better-events-conference/registrationJoin the paid Better Events Community: https://bettereventspodcast.substack.com/Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspodTHANKSFOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1VLeave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117——FOLLOW US ON INSTAGRAM:@bettereventspod@loganstrategygroup_events (Logan)@epeventsllc (Mary)

Wow — what a day! Today’s virtual Better Events Conference was filled with connection, inspiration, and a whole lot of “aha” moments. From DJ Heat’s opening beats to our Executive Powerhouse Panel and lightning-fast workshops, you brought the energy and made this community truly shine.Now, we’re taking everything we started online and bringing it in person. Join us in Seattle on December 18th for a full day of hands-on workshops, small-group sessions, and the kind of magic that only happens when event pros gather IRL.If you already have a ticket to the virtual day but want to add the in-person day, send us an email at [email protected]. You can also continue to watch the session replays and Brain Bites on the Swapcard platform until June 30th, 2026.If you haven’t (yet) bought a ticket to the conference but want to join us in-person, purchase the In-Person Only ticket here (and you retroactively get access to the recordings from the virtual day), buy here: https://app.swapcard.com/login/event/2025-better-events-conference/registrationIf you have any questions, send us an email at [email protected], and we'll get back to you as soon as we can!

Running a business in the events world isn’t all highlight reels and client wins—sometimes it’s just plain hard. In this week’s episode, Logan and Mary do a follow-up episode of the hardest parts of being a business owner, from mindset struggles and boundary-setting to financial uncertainty and nonstop decision-making. We revisit what we said a few years ago on this same topic, share how our answers have evolved, and open up about the hardest money and business choices we’ve faced along the way. If you’re in the middle of a tough season as an event pro or small business owner, this conversation is packed with real talk, lessons learned, and encouragement to keep going.SHOW NOTES:Register for the 2025 Better Events Conference (Oct. 1st & Dec. 18th): https://app.swapcard.com/login/event/2025-better-events-conference/registrationLearn more about the conference: https://bettereventspod.com/conferenceRevisit Part 1 of Hardest Lessons (Episode 113): https://www.youtube.com/watch?v=kxiAA-lZkCcWant our updated free run of show template? Send us an email at [email protected] the paid Better Events Community: https://bettereventspodcast.substack.com/Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspodTHANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1VLeave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117——FOLLOW US ON INSTAGRAM:@bettereventspod@loganstrategygroup_events (Logan)@epeventsllc (Mary)

What does a stage manager actually do at a live event or conference? In this episode, Mary interviews Logan to break down her full process—from the moment she’s hired to the final cue onsite. We delve into the differences between stage managers, producers, and showcallers, the essential gear that always makes it into the “go bag,” key details your stage manager needs in your run of show, and what a typical show day entails. Whether you’re a fellow stage manager, a curious event pro, or someone looking to collaborate more effectively with show crew, this episode is packed with helpful tips and real-world insights.SHOW NOTES:Register for the 2025 Better Events Conference (Oct. 1st & Dec. 18th): https://app.swapcard.com/login/event/2025-better-events-conference/registrationLearn more about the conference: https://bettereventspod.com/conferenceListen back to episode 148 of the podcast - How to Be a Stage Manager: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1VWant our updated free run of show template? Send us an email at [email protected] the paid Better Events Community: https://bettereventspodcast.substack.com/Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspodTHANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1VLeave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117——FOLLOW US ON INSTAGRAM:@bettereventspod@loganstrategygroup_events (Logan)@epeventsllc (Mary)

Ever been hired just for the day of an event, or curious how you can add this service to your toolkit? Mary Davidson takes you behind the scenes of her own day-of event management process—from onboarding late in the game to running the show onsite. We walk through proposal language, setting expectations, working with a team, and the real challenges that come with managing an event you didn’t manage in the pre-planning process. Whether you're offering this service or hiring someone who does, you’ll walk away with tips to improve your own event flow and set yourself up for successSHOW NOTES:Partner of the Pod - Learn more about Sean and the Audio Engineers Northwest: https://www.audioengineersnorthwest.com/contact-us Register for the 2025 Better Events Conference (Oct. 1st & Dec. 18th): https://app.swapcard.com/login/event/2025-better-events-conference/registrationLearn more about the conference: https://bettereventspod.com/conferenceWant our updated free run of show template? Send us an email at [email protected] the paid Better Events Community: https://bettereventspodcast.substack.com/Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspodTHANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1VLeave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117—FOLLOW US ON INSTAGRAM:@bettereventspod@loganstrategygroup_events (Logan)@epeventsllc (Mary)

We’re joined by the incredible Necoya Tyson, Founder & CEO of Lightsey Event Solutions, to talk about something every event professional faces eventually: knowing when it’s time to walk away from a client. With her deep experience in conference and tradeshow management, Necoya shares the red flags she watches for, mindset shifts needed to protect your business, and her strategies for exiting client relationships professionally and gracefully—even when the brand is high-profile or the paycheck is tempting.If you've ever struggled with a difficult client (or ignored your gut and regretted it), this episode is for you.SHOW NOTES:Connect with Necoya Tyson:Website: ⁠www.lightseyevents.comInstagram: @lightseyevents (business) and @queenbossplanner (personal)Facebook: www.facebook.com/lightseyeventsLinkedIn: https://www.linkedin.com/in/necoyatyson/Learn more about the 2025 Better Events Conference: https://bettereventspod.com/conferenceRegister directly for the conference: https://app.swapcard.com/login/event/2025-better-events-conference/registrationJoin the paid Better Events Community: https://bettereventspodcast.substack.com/Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspodTHANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1VLeave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117——FOLLOW US ON INSTAGRAM:@bettereventspod@loganstrategygroup_events (Logan)@epeventsllc (Mary)

This week, we’re tackling a little bit of everything event professionals deal with—from whether money really buys happiness to how formal RFPs are changing, tips for asking for and giving referrals, and when you absolutely need a contract. We also answer a listener question about getting booked without a formal agreement and share our go-to strategies for managing workload as event pros.Whether you’re a planner, producer, or director, this episode is packed with practical insights you can use right away.SHOW NOTES:Register for the 2025 Better Events Conference (Oct. 1st & Dec. 18th): https://app.swapcard.com/login/event/2025-better-events-conference/registrationLearn more about the conference: https://bettereventspod.com/conferenceWant our updated free run of show template? Send us an email at [email protected] the paid Better Events Community: https://bettereventspodcast.substack.com/Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspodTHANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1VLeave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117——FOLLOW US ON INSTAGRAM:@bettereventspod@loganstrategygroup_events (Logan)@epeventsllc (Mary)

What’s it really like to run one of the country’s top convention centers? In this episode, we chat with Jennifer LeMaster, President and CEO of the Seattle Convention Center, about her journey into events and what it takes to lead a massive venue like Seattle’s. Jennifer shares behind-the-scenes of her leadership journey, tips for planners working with large venues, and trends shaping the future of big events. Whether you’re dreaming of hosting at a convention center or just curious how it all works, this episode is packed with inspiration and practical takeaways. SHOW NOTES: Connect with Jennifer LeMaster: Website: seattleconventioncenter.com LinkedIn: https://www.linkedin.com/in/jenlemaster/ Learn more about the 2025 Better Events Conference: https://bettereventspod.com/conference Register directly for the conference: https://app.swapcard.com/login/event/2025-better-events-conference/registration Join the paid Better Events Community: https://bettereventspodcast.substack.com/ Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspod THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review! Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1V Leave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117 —— FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup_events (Logan) @epeventsllc (Mary)

In this week’s episode, we’re diving into a topic that’s often whispered about behind the scenes—ethics in event planning. From budget transparency and client values to security shortcuts and questionable speaker bookings, we’re breaking down the real ethical dilemmas event pros face. We’ll share tips for handling these moments with professionalism, integrity, and confidence—whether you’re new to the industry or a seasoned planner. You’ll walk away with practical ideas to build an ethical foundation in your planning process and team culture. SHOW NOTES: Partner of the Pod - Learn more about Sean and the Audio Engineers Northwest: https://www.audioengineersnorthwest.com/contact-us Episode 153: Growing Your Business: Do You Need to Hire to Grow?: https://www.youtube.com/watch?v=TJAPcTbUa_s Register for the 2025 Better Events Conference (Oct. 1st & Dec. 18th): https://app.swapcard.com/login/event/2025-better-events-conference/registration Learn more about the conference: https://bettereventspod.com/conference Want our updated free run of show template? Send us an email at [email protected] Join the paid Better Events Community: https://bettereventspodcast.substack.com/ Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspod THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review! Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1V Leave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117 —— FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup_events (Logan) @epeventsllc (Mary)

In this episode, we’re taking you behind the scenes of planning the 2025 Better Events Conference, a conference created for event pros, by event pros. Back for our third year, we share what we're keeping and what we're changing with this year's conference, especially for the virtual day. You’ll hear our top tips for anyone planning a virtual or hybrid conference, plus how we keep attendees engaged and feeling connected from start to finish. Whether you’re curious about the planning process or looking for inspiration for your own events, this is your all-access pass to what’s happening so far—and what’s coming next. SHOW NOTES: Register for the 2025 Better Events Conference (Oct. 1st & Dec. 18th): https://app.swapcard.com/login/event/2025-better-events-conference/registration Learn more about the conference: https://bettereventspod.com/conference Want our updated free run of show template? Send us an email at [email protected] Join the paid Better Events Community: https://bettereventspodcast.substack.com/ Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspod THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review! Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1V Leave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117 —— FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup_events (Logan) @epeventsllc (Mary)

This week, we’re joined by Leanne Velky—better known as the Queen of Registration—to talk all things event registration websites and forms. Leanne shares why a solid registration setup is critical to event success, the must-have elements every site should include, and common mistakes to avoid. We also dive into how to collect the right attendee data without overwhelming people, platform recommendations and more. We even had her audit our 2025 Better Events Conference registration form so if registration impacts your role in events, you don't want to miss this episode. SHOW NOTES: Connect with Leanne Velky: Website: www.webuildregsites.com LinkedIn: https://www.linkedin.com/in/leannevelky/ Register for the 2025 Better Events Conference: https://app.swapcard.com/login/event/2025-better-events-conference/registration Learn more about the conference: https://bettereventspod.com/conference Past Registration Episodes:Episode 119: Event Registration 101 - https://youtu.be/xTj6q_2021kEpisode 125: Onsite Event Checkin with Denise Glaser: https://youtu.be/nPAcGKZkMhA Join the paid Better Events Community: https://bettereventspodcast.substack.com/ Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspod THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review! Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1V Leave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117 —— FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup_events (Logan) @epeventsllc (Mary)

In this week's episode, we’re sharing what’s saving our lives right now—personally and professionally. From time-saving tools to mindset shifts, books, and small joys, we’re each bringing a list of things that are making our event work (and life outside of events) a little better. Some are practical, some are playful, but all are worth a try. Whether you're in need of fresh inspiration or just love a good recommendation, this episode is full of ideas to support you this season. SHOW NOTES: Partner of the Pod - Learn more about Sean and the Audio Engineers Northwest: https://www.audioengineersnorthwest.com/contact-us Lazy Genius Episode that Inspired This Topic: https://open.spotify.com/episode/4h8t3V8fCg23qKhnWLiKQ7?si=jCWc2aD8TUWRmA6eaYuSag Opal (Logan's Referral Code): https://applink.opal.so/invite-friend?rc=KQSRJ&rId=3oXxF5YjcrdUY8qt9XW3psm4jRg2&rNme=Amethyst6732 Mary's Snack Rec: https://amzn.to/44VzI9S Logan's Amazon Jewelry: Earrings: https://amzn.to/40D9Z3x Necklace: https://amzn.to/44SMhCV Register for the 2025 Better Events Conference (Oct. 1st & Dec. 18th): https://app.swapcard.com/login/event/2025-better-events-conference/registration Learn more about the conference: https://bettereventspod.com/conference Want our updated free run of show template? Send us an email at [email protected] Join the paid Better Events Community: https://bettereventspodcast.substack.com/ Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspod THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review! Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1V Leave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117 —— FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup_events (Logan) @epeventsllc (Mary)

In this episode of the Better Events Podcast, we’re sharing bonus tips, lessons, and moments of growth from fellow event pros in our community. From practical advice to unexpected insights, these short clips offer real-world takeaways you can carry into your next event—and your next season of work. Plus, we react to each submission with our own thoughts and experiences. It’s a fun, reflective wrap-up full of wisdom from voices you know (and a few you’ll be glad to meet). SHOW NOTES: Register for the 2025 Better Events Conference (Oct. 1st & Dec. 18th): https://app.swapcard.com/login/event/2025-better-events-conference/registration Learn more about the conference: https://bettereventspod.com/conference Want our updated free run of show template? Send us an email at [email protected] Join the paid Better Events Community: https://bettereventspodcast.substack.com/ Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspod THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review! Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1V Leave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117 —— FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup_events (Logan) @epeventsllc (Mary)

A conference for event pros, by event pros. Join us virtually on Wednesday, October 1st, and in person in Seattle on Thursday, December 18th, at a secret location (to be announced to attendees in the weeks before the event). Learn more about the conference: https://bettereventspod.com/conference Purchase a ticket now: https://app.swapcard.com/login/event/2025-better-events-conference/registration We're so excited to come together as a community to learn how to create, host, and attend Better Events! 

In this week's episode, we go behind the scenes , we’re joined by Beline Lafayette, Event Planner for the UF Florida Semiconductor Institute, to explore the unique world of event planning in higher education. With over seven years of experience and a background in marketing and event management, Beline shares how her work connects academia, industry, and community through strategic, purpose-driven events. We talk about the nuances of university contracting, collaborating with faculty, and what sets higher ed events apart from those in the corporate or nonprofit space. Whether you're new to university planning or simply curious about this sector, this episode is full of insights, stories, and tips you won’t want to miss. SHOW NOTES: Connect with Beline Lafayette: LinkedIn: https://www.linkedin.com/in/beline-lafayette-1b589670 Register for the 2025 Better Events Conference: https://app.swapcard.com/login/event/2025-better-events-conference/registration Learn more about the conference: https://bettereventspod.com/conference Join the paid Better Events Community: https://bettereventspodcast.substack.com/ Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspod THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review! Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1V Leave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117 —— FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup_events (Logan) @epeventsllc (Mary)

This week, we’re brushing off our crystal balls and looking ahead to 2026—and revisiting the predictions we made last year to see what held up (and what totally missed the mark). From what excites us to what feels a little uncertain, we’re sharing our honest thoughts on what’s coming next in the event industry. Plus, we each make three fresh predictions for 2026 and react to clips of what we said in 2024. Join us for some time-traveling reflection and future-focused fun! SHOW NOTES: Listen to last year's episode, Episode 165: https://podcasts.apple.com/nz/podcast/165-event-predictions-2024-what-will-events-look-like/id1561944117?i=1000663192408 Want our updated free run of show template? Send us an email at [email protected] Join the paid Better Events Community: https://bettereventspodcast.substack.com/ Register interest for the 2025 Better Events Conference: https://bettereventspod.com/conference Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspod THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review! Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1V Leave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117 —— FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup_events (Logan) @epeventsllc (Mary)

This week, we’re diving deeper into the freelance side of the event world with a real talk conversation about growth, boundaries, and sustainability. We share how we evaluate new opportunities, plan for slow seasons, and navigate scope creep mid-project. From raising your rates to hiring other freelancers, we cover the decisions that come with experience—and the ones we’re still figuring out. Whether you’ve been freelancing for years or are leveling up your business this season, there’s something in this episode for you. SHOW NOTES: Listen to our 101 episode, Episode 204: https://open.spotify.com/episode/0FLnNyRVtwa5WpGcAJiq4j?si=ZcEBVlbRR-KZ7N96a_9-Xg Want our updated free run of show template? Send us an email at [email protected] Join the paid Better Events Community: https://bettereventspodcast.substack.com/ Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspod THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review! Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1V Leave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117 —— FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup_events (Logan) @epeventsllc (Mary)

In this week's episode, we’re joined by Kellé Thorpe, fractional CFO and founder of Kommas with Kellé, to talk all things money—from forecasting profits to managing cash flow. Kellé breaks down what a fractional CFO actually does, common financial mistakes event professionals make, and how to get clearer on exactly how much you’ll earn from every project. We also dive into tips for business owners from increasing profits and navigating slow seasons, to building smarter, more sustainable event businesses. If you're ready to take the guesswork out of your finances, this episode is packed with practical advice and next steps. SHOW NOTES: Connect with Kellè Thorpe: Website: www.kommaswithkelle.comInstagram: https://www.instagram.com/kommaswithkelle/YouTube:  ⁨@KommaswithKelle⁩  LinkedIn: https://www.linkedin.com/in/kellethorpe/Facebook: https://www.facebook.com/KommaswithKelleLearn more about Kelle's conference, Business Essence with Women conference: https://businesswomenwithessence.com/ Register interest for the 2025 Better Events Conference: https://forms.gle/EPAcPNYVxdVT4eGs7 Learn more about the conference: https://bettereventspod.com/conference Join the paid Better Events Community: https://bettereventspodcast.substack.com/ Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspod THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review! Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1V Leave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117 —— FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup_events (Logan) @epeventsllc (Mary)

In this week's episode , we’re diving into the sales side of running an event business. We share how we each approach marketing, finding new clients, and setting goals—plus a few surprises about how some of our recent events came to be. From securing repeat business to refining your sales process, this conversation is full of real-life examples and actionable tips. Whether you're just starting out or looking to grow, there's something here to help you book your next event with confidence. SHOW NOTES: Learn more about our partner of this episode, Snapquest. Mention the Better Events podcast and you'll earn $100 off your event's SnapQuest: https://www.snapquest.co/ Want our updated free run of show template? Send us an email at [email protected] Join the paid Better Events Community: https://bettereventspodcast.substack.com/ Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspod THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review! Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1V Leave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117 —— FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup_events (Logan) @epeventsllc (Mary)

In this episode, Logan shares her top 10 tips every event pro should know when building a run of show. From planning smooth transitions and managing speaker timing to mic preferences, music cues, and post-event updates, these small details make a big difference onsite. Whether you're producing your first event or your hundredth, these practical tips will help your next show flow better, feel smoother, and keep your tech team happy. SHOW NOTES: Re-listen to Episode 5 "What is a Run of Show and Why Does Your Event Need It?": https://open.spotify.com/episode/5L33XzlxhJoms1nwfluOoN?si=19bedbbcb5db4c92 Want our updated free run of show template? Send us an email at [email protected] Interested in hiring Logan to write your event run of show? Send her an email at [email protected] Join the paid Better Events Community: https://bettereventspodcast.substack.com/ Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspod THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review! Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1V Leave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117 —— FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup_events (Logan) @epeventsllc (Mary)

In this week's episode, we're joined by Sean Walker, an expert audio engineer turned CEO of Northwest Audio Engineers, to talk all things sound. Sean shares why audio is often overlooked—but absolutely essential—for creating impactful events, and breaks down what every planner should know about sound setup, sound checks, and working with audio teams. We dig into the difference between good and great sound, common mistakes to avoid, and how to set your audio team up for success. Whether you're new to events or have dozens under your belt, this episode will help you level up your next event’s sound experience. SHOW NOTES: Connect with Sean Walker: Website: https://www.audioengineersnorthwest.com/ LinkedIn: https://www.linkedin.com/in/seanwalker/ Register interest for the 2025 Better Events Conference: https://forms.gle/EPAcPNYVxdVT4eGs7 Learn more about the conference: https://bettereventspod.com/conference Join the paid Better Events Community: https://bettereventspodcast.substack.com/ Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspod THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review! Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1V Leave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117 —— FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup_events (Logan) @epeventsllc (Mary)