Beyond The Interface (BTI)

In this episode of Beyond The Interface, we sit down with Ana Sofia Gonzalez, Principal Product Designer at Microsoft, to unpack how AI is fundamentally reshaping the role of designers.From leading innovation across Copilot Studio to navigating ambiguity at scale, Ana shares what it really means to operate at a principal level, where design is less about screens and more about strategy, ownership, and business impact.We explore the shift from “designing interfaces” to designing systems, outputs, and AI-driven experiences, and why designers must evolve beyond craft to stay relevant.🚀 In this episode, we cover:What separates a Principal Product Designer from the restWhy ownership & proactive thinking are the real differentiatorsThe rise of the “player-coach” designer in modern teamsHow AI is changing workflows, roles, and expectationsWhy designers need to think in ROI, metrics, and business impactThe future of UI: Are we moving beyond interfaces entirely?What happens to junior vs senior designers in an AI-first worldHow to influence stakeholders and drive change without authorityChapters:00:00 Introduction and Background of Anna-Sophia03:07 Role of a Principal Product Designer05:47 The Evolving Role of Designers09:13 Ownership and Accountability in Design11:56 The Impact of AI on Design Processes15:00 Collaboration and Team Dynamics18:04 Strategic Thinking and Long-term Vision21:11 Measuring Success and ROI in Design23:58 Conclusion and Final Thoughts31:52 Seeing Ideas Through: The Importance of Follow-Up34:25 Navigating Remote Work: Cultural Shifts and Communication36:08 Influencing Ideas: The Art of Persuasion in Design39:37 Embracing a Fail-Fast Culture: Innovation and Openness41:43 The Future of Design: AI as the New Interface44:26 Strategic Thinking: The Evolving Role of Designers47:13 The Junior Designer Dilemma: Training the Next Generation50:37 Adapting to Change: The Rise of AI in Design52:14 Customer-Centric Innovation: Balancing Speed and Quality58:51 Originality vs. Competition: Finding Unique Solutions

The design hiring landscape is shifting fast, especially in the UAE.In this episode of Beyond The Interface, we sit down with Harry and Jack from Discovered MENA to explore what’s really happening in the design recruitment market.They discuss the growing surplus of design talent, why junior designers are struggling to break into the industry, and what hiring managers are actually looking for when reviewing portfolios and CVs.The conversation also dives into the state of design leadership in the Middle East, the increasing overlap between product and design roles, and how AI may reshape the future of the profession.If you're navigating the design job market or building design teams, this episode offers a candid look at the realities of hiring in 2026.Topics covered:The current state of recruitment in the UAEWhy junior designers are struggling in today’s marketHow to craft a portfolio that stands outWhat makes a strong design CVJob search strategies that actually workThe lack of mature design leadership in the regionHow AI could reshape the future of design rolesLinks:Harry SIlvesterJack StevenDiscovered MENAJFBIChapters:00:00 The State of Recruitment in the UAE11:40 Challenges for Junior Designers17:28 Crafting a Standout Portfolio26:31 Navigating the CV Landscape37:47 Innovative Job Search Strategies41:01 The State of Design Leadership in the UAE44:49 Challenges in Design Leadership Recruitment48:32 The Impact of AI on Design Roles53:29 The Evolution of Design Roles and Responsibilities01:02:04 JFBI: A New Era in Design Education

In this episode of Beyond The Interface, we sit down with Nick Fine for one of the most candid conversations we’ve had on the state of the UX industry.Nick doesn’t hold back.We dive into:Why “A players hire A players” is breaking down in today’s product orgsHow leadership insecurity is damaging product qualityWhether product management has become a failed experimentWhy proper user research is being deprioritisedThe real impact of AI on UX and product developmentAnd what needs to change if we want to rebuild strong, user-centred teamsFrom empire-building leadership to the fear driving today’s design culture, this episode challenges the narratives many teams are quietly struggling with.If you care about building better products and protecting the craft of UX ... This one is essential listening.Links:Dr. Nick Fine's LinkedInChapters:00:00 Introduction to User-Centric UX04:14 The State of the UX Industry10:51 Leadership and Management Failures15:44 The Role of Agile in UX20:20 The Impact of AI on Product Management24:50 The Future of UX Design and Training32:06 The Evolution of Product Teams41:40 The Illusion of Speed in App Development44:06 Back to Basics: The Importance of UX Principles45:35 Skepticism Towards AI in Product Development48:23 The Fear Factor in Design and Leadership49:29 The ROI Dilemma in Product Management51:24 Leadership Accountability and the Future of UX53:19 The Decline of User Research Quality57:25 Reinstating Value in User Research01:01:57 The Future of User Research and AI01:12:24 Quality vs. Mediocrity in UX Design

This episode was recorded LIVE at DDX, where Beyond The Interface hosted an on-stage conversation with Qaalfa Dibeehi, Partner at Human2Outcome.Together, we unpack one of the most pressing questions facing design and research teams today:Are synthetic personas and agentic AI reshaping the future of user research... or simply augmenting it?In this conversation, we explore:What “agentic AI” actually means in practiceHow synthetic personas are evolving — and where they breakThe risks of bias amplification in AI-driven systemsEthics, privacy, and the responsibility of organizations using AI for researchWhether AI reduces or magnifies blind spots in decision-makingThe role of human judgment in an increasingly automated worldWhat this means for retail, omnichannel experiences, and customer trustRather than treating AI as hype or fear, this discussion takes a grounded approach, examining how research fundamentals still matter, even as the tools evolve.If you’re working in product, design, research, CX, or AI strategy, this episode will challenge how you think about insight, governance, and the future of decision-making.Links:https://www.linkedin.com/in/qaalfa-dibeehi/https://human2outcome.com/https://www.ddxconference.com/Chapters:00:00 Introduction to Agentic AI and Synthetic Personas02:04 The Evolution of Synthetic Personas in Research06:00 Accuracy and Limitations of Synthetic Personas10:04 Privacy Concerns in Data Usage14:00 Ethics and Responsibility in Data Management17:51 Diversity and Bias in AI Systems21:46 The Future of Customer Experience with AI26:09 Maintaining Human Touch in Research29:50 Challenges in Implementing AI in Retail34:02 Conclusion and Future Perspectives

SummaryIn this episode, Jay and Warren interview Matt D. Smith (MDS), a prominent figure in the design community known for his contributions to UI and UX design. MDS shares his journey from graphic design to user experience, discussing the evolution of design practices and the balance between artistic expression and user needs. The conversation delves into the importance of craft in design, the role of systems thinking, and the challenges of 'good enough' UI. MDS emphasizes the need for designers to push back against constraints while managing expectations and highlights the significance of intuition versus data in design decisions. He also introduces Shift Nudge, a platform aimed at bridging the skills gap in the design industry, and discusses the future of AI in design, advocating for a balanced approach to leveraging technology while maintaining design integrity.TakeawaysMDS emphasizes the importance of balancing artistic expression with user experience.The evolution of design has shifted from information architecture to user experience.Craftsmanship in design is crucial, but 'good enough' UI has its place.Designers should push back against constraints while managing expectations.Systems thinking is essential for maintaining consistency in design.Intuition plays a significant role in design decisions, especially for experienced designers.Shift Nudge aims to bridge the skills gap in the design industry.Designers need to learn how to effectively use AI tools in their workflow.Asking the right questions is key to successful design collaboration.The future of design will involve a blend of traditional skills and new technologies.Chapters00:00 Introduction to MDS and His Journey05:11 The Evolution of Design and User Experience09:46 Craft vs. Good Enough UI15:08 The Balance of Systems Thinking and Craft19:45 Intuition vs. Data in Design Decisions46:47 Crafting Effective Interfaces50:03 The Role of Experience in Design53:38 Transitioning from Junior to Senior Designer56:01 The Importance of Stakeholder Management01:00:02 Shift Nudge: Elevating Design Skills01:07:02 Identifying Skills Gaps in Design01:11:12 The Impact of AI on Design01:22:33 The Future of Design with AIWhere can you find Matt?https://shiftnudge.com/https://www.instagram.com/mds/https://x.com/mdsKeywordsdesign, user experience, UI, UX, Shift Nudge, craft, systems thinking, AI in design, design education, design skills

In this episode of Beyond The Interface, we are joined by Tim Danes, a data and AI development expert, to explore the current landscape of artificial intelligence and its implications for businesses. Tim discusses the prevalent fear of job loss due to AI advancements, emphasizing the need for individuals to adapt and upskill to remain relevant in a rapidly changing environment. He draws parallels between the current AI revolution and the early days of web development, suggesting that while many are focused on the surface-level capabilities of AI, the real potential lies in developing intelligent knowledge management systems that can integrate AI into business processes effectively.Tim's Links:https://www.linkedin.com/in/tim-daines/ https://www.thecambridgelabs.com/ai-toolboxChapters:00:00 Introduction to AI and Its Impact02:23 Understanding LLMs and Their Role06:40 The Need for Intelligent Knowledge Management12:23 Designing Memory Systems for AI16:32 Strategizing AI Implementation20:44 The Role of Product Managers in AI Development25:08 Benchmarking AI Effectiveness32:21 The Importance of Critical Thinking in AI Adoption33:50 The Role of System Prompts in AI41:18 Building AI Skills in the Workforce47:09 AI's Potential in Leadership Roles51:32 The Risks of AI and Perception of Reality59:24 Future Trends in AI Architecture

In this conversation, Leopold discusses the principles of influence and persuasion, emphasizing the importance of ethical practices in coaching and communication. He explores the psychological aspects of decision-making, particularly the roles of System One and System Two thinking. Leopold provides insights on how designers can effectively influence stakeholders and the significance of public speaking in building confidence and credibility. He also addresses the potential impact of AI on communication and the necessity of maintaining human connection in the process.Learn more from LeopoldThe Pixel DebateChapters:00:00 Introduction to Influence and Coaching05:40 Principles of Influence in Coaching10:49 Ethics in Persuasion and Influence15:56 Understanding System One and System Two Thinking22:10 Designing Decisions and Influencing Stakeholders28:03 The Role of Designers in Influence34:04 Building Confidence and Conviction in Presentations40:04 Public Speaking: Overcoming Fear and Engaging the Audience54:13 The Future of AI in Public Speaking and Influence

In this episode, Natalie Salas, an experienced service designer and community builder, shares her journey into service design, emphasizing the importance of a holistic approach and the alchemist mindset. She discusses the challenges of integrating service design within organizations, the impact of AI on the design process, and the innovative Pixel Debates format she has created to foster open dialogue and critical thinking in the design community. The conversation highlights the need for designers to think beyond traditional roles and embrace a systems thinking approach to drive meaningful change.Links:Nathalie's LinkedInThe Pixel DebateChapters:00:00 Introduction to Service Design and Natalie Salas04:54 The Journey into Service Design09:55 Understanding Service Design: Definitions and Mindset14:43 The Role of Service Design in Organizations19:44 Becoming an Alchemist: The Future of Design24:57 Service Design in the UAE: Opportunities and Challenges40:37 Navigating Enterprise Systems with Agility41:49 The Transformative Power of AI in Service Design46:45 Understanding AI's Role in Design and Decision Making52:14 The Importance of Systems Thinking in Design58:37 Pixel Debates: A New Approach to Design Conversations01:11:33 Adapting to the Changing Job Market01:16:30 The Future of Pixel Debates and Community Engagement

In this episode, we're with Joe Fletcher, discussing his journey in the tech industry, particularly in UX and AI. We explore the importance of understanding the history of design, the evolving landscape of AI, and how it impacts job roles in design. Joe emphasizes the need for adaptability, continuous learning, and the creative application of knowledge in the face of rapidly changing technology. The conversation also touches on team dynamics, the importance of input in AI, and the necessity of challenging traditional design processes to foster innovation.Links:Joe's PodcastJoe's LinkedInChapters:00:00 Introduction and Background of Joe Fletcher04:44 Adapting to the AI Landscape09:32 The Importance of Understanding Fundamentals12:51 Input vs Output in AI19:06 The Future of Design Jobs26:14 Coaching and Mindset in Design31:27 Balancing Learning and Leadership34:51 Embracing AI in Design38:12 Challenging Traditional Design Processes41:54 The Future of Design Teams49:18 The Evolving Role of the Unicorn54:19 Mindset and Adaptability in Design

SummaryIn this episode, Jarvis Moore (Design Systems: LinkedIn & Microsoft) discusses the intricacies of design systems, sharing his journey from graphic design to specializing in this niche. He emphasizes the importance of understanding design systems, the roles of designers and developers, and the balance between flexibility and rigidity. The conversation also covers the significance of collaboration, governance, and measuring success in design systems, as well as the impact of AI on the future of design. Jarvis provides insights on how to get started with design systems, the importance of creativity within constraints, and the challenges of managing design debt.TakeawaysDesign systems are essential for cohesive product development.Creativity can flourish within the structure of design systems.Governance is crucial for maintaining a successful design system.Design debt can accumulate if not managed properly.AI has the potential to assist in managing design systems.Collaboration between teams enhances the effectiveness of design systems.Flexibility and rigidity must be balanced in design systems.Getting leadership buy-in is vital for design system success.Insight into the design landscape is key for governance.The journey into design systems is unique for each individual.Chapters00:00 Introduction to Design Systems and Jarvis Moore's Journey02:59 Understanding Design Systems: Misconceptions and Realities05:46 Defining a Design System: Foundations and Flexibility08:54 Getting Started with Design Systems: Initial Steps and Champions12:02 The Role of Developers and Designers in Design Systems14:57 Balancing Creativity and Structure in Design Systems17:46 Processes and Collaboration in Design Systems20:52 Building a Centralized vs. Decentralized Design System Team23:54 The Importance of Embedded Engineers in Design Systems26:49 Convincing Leadership: The Business Case for Design Systems29:43 The Future of Design Systems: Headless Systems and Design Tokens44:31 The Importance of Design Tokens47:43 AI and Design Systems: A New Era50:17 Automating Design Processes with AI55:39 Navigating Design Debt in Systems58:41 Governance in Design Systems01:05:36 Measuring the Success of Design SystemsLinks to Jarvis’ Interaction Design Foundation CoursesDESIGN SYSTEMS BLUEPRINTAI FOR DESIGN SYSTEMS: HOW TO STAY AHEAD AND LEAD

SummaryIn this conversation, Daniel shares his experiences living between Dubai and Riyadh, highlighting the cultural differences and unique aspects of each city. He discusses the importance of embracing diversity and learning from global experiences, particularly in the context of design and technology. Daniel emphasises the evolving design landscape in Saudi Arabia, the significance of mentorship, and the role of service design in enhancing customer experiences. He also addresses the challenges and opportunities presented by technology adoption in the region, advocating for a balanced approach that prioritises human interaction alongside technological advancements. In this conversation, the speakers delve into the evolving landscape of service design, the impact of AI on design careers, and the essential skills needed for success in a competitive job market. They discuss the importance of reflection, mentorship, and resilience, while also exploring how to identify top talent and the role of influence in leadership. In this conversation, the speakers delve into the nuances of influence in decision-making, the evolving role of AI in leadership, and the importance of adapting leadership styles to meet team needs. They discuss the challenges of managing direct reports, fostering a collaborative design community, and the significance of a holistic design perspective. The conversation culminates in reflections on the future of service design leadership and the skills necessary for designers to thrive in strategic roles.TakeawaysDaniel enjoys the cultural diversity between Dubai and Riyadh.Riyadh has unique cultural aspects that differ from Dubai.Travelling has helped Daniel adapt to various cultures.Mentoring the next generation of designers is fulfilling for Daniel.Saudi Arabia is evolving with Vision 2030.The design maturity in Saudi Arabia is growing but still developing.Technology adoption in Saudi Arabia is influenced by local culture.Service design connects customer experience with business strategy.Understanding the Saudi customer requires cultural sensitivity.Service design is essential for organisations to make informed decisions. Service design simplifies complex issues for better understanding.Anyone can be a designer; it's about problem-solving.AI is changing the landscape for junior designers.Curiosity and storytelling are key skills for designers.Resilience is crucial in navigating career challenges.Reflection journals help in personal and professional growth.The job market is competitive; unique skills are essential.Mentorship can provide valuable insights and guidance.AI can enhance but not replace human creativity.Influence is vital for effective leadership. Influence is about helping others make the best decisions.Understanding stakeholders' perspectives is crucial for effective influence.AI may change the dynamics of decision-making in leadership.Effective communication is key to preventing micromanagement.Leaders should adapt their styles to fit team members' needs.Building a collaborative design community enhances creativity.A holistic view of design helps break down silos in organisations.Service design can evolve through strategic thinking and influence.Leadership requires understanding the context of team members' lives.AI can be a tool for leaders to enhance team performance.KeywordsDubai, Riyadh, cultural insights, design evolution, mentorship, technology, customer experience, service design, Saudi Arabia, global experiences, Service Design, AI Impact, Design Careers, Job Market, Reflection, Mentorship, A-Players, Skills Landscape, Influence, Leadership, influence, decision making, AI, leadership, team dynamics, service design, collaboration, design community, holistic perspective, leadership styles

In this engaging conversation, Darren Hood shares his extensive journey in the UX field, discussing the evolution of user experience design, the importance of emotional intelligence, and the challenges faced in UX leadership. He emphasises the need for humility and understanding within the discipline, while also addressing the misconceptions that persist in the industry. The discussion highlights the significance of UX maturity and the role of effective leadership in advocating for user experience. In this conversation, Darren Hood discusses the complexities of UX maturity, the misconceptions surrounding UX/UI, and the importance of gatekeeping in the field. He critiques the effectiveness of boot camps in preparing individuals for UX roles and emphasises the need for a solid educational foundation. The discussion also delves into the implications of AI in UX, highlighting the necessity for human expertise in navigating the evolving landscape of user experience design.KEY TAKEAWAYSThe organic nature of many UX careers.The evolution of UX has seen a shift from intuitive design to a more structured approach, yet misunderstandings persist.Emotional intelligence is crucial in UX, as many practitioners lack self-awareness and humility.The misconception of UX roles leads to hiring unqualified individuals, impacting the discipline's integrity.UX is an infinite science, requiring continuous adaptation and learning.The importance of UX maturity management is often overlooked in organizations.Leadership in UX requires a deep understanding of both UX principles and business needs.Many aspiring leaders in UX may not have the right motivations or qualifications for leadership roles.The visual appeal of design often overshadows the actual impact of UX work in hiring decisions.A strong UX leader must advocate for the discipline and ensure proper representation within organizations. A company lacking UX maturity emphasizes aesthetics over functionality.The abstract nature of UX makes it difficult for some to understand its value.Many people mistakenly conflate UX with UI due to popular trends.Gatekeeping in UX is essential for maintaining quality and standards.Boot camps often fail to provide the depth of knowledge needed for UX roles.University programs offer a more structured approach to UX education than boot camps.AI's high error rates raise concerns about its reliability in UX design.Experts are crucial in interpreting and validating AI-generated designs.UX is fundamentally a strategic role, not merely focused on visuals.Respecting the history and foundations of UX is vital for future growth.

In this episode, Johannes Robier discusses his unique approach to UX design, emphasizing the importance of creating 'wow moments' that focus on user enjoyment rather than mere efficiency. He explores the evolving expectations of users, the role of personalization, and the impact of AI on human-centered design. Robier advocates for the need for accreditation in UX to establish professional standards and highlights the significance of networking within the UX community. He also shares insights from the World UX Tour and his future initiatives aimed at promoting human-centered design.Links:Johannes' LinkedInGet your tickets to World Usability CongressUX AccreditationChapters:00:00 Introduction to Johannes Robier01:05 The Concept of WoW Creation03:58 Designing for Experience vs. Efficiency06:54 The Evolution of Wow Moments09:34 The Role of AI in UX Design13:47 Human-Centered Design in an AI World17:23 The Future of UX and AI20:27 Valuing UX in Organizations24:25 The Importance of Research in UX28:20 Bridging the Gap Between UX and Management42:44 Bridging the Gap Between Management and Design46:58 The Evolution of UX Roles and Responsibilities51:02 The Role of Product Managers in UX54:50 The Importance of Standards in UX59:51 Creating a Professional UX Community01:07:03 The Future of UX Accreditation01:13:34 The World UX Tour and Creating Experiences

In this episode, Amber Jabeen shares her journey from Pakistan to becoming a design leader in the banking and FinTech sectors. She discusses the challenges and opportunities in the financial design space, emphasizing the importance of emotional intelligence in design, the need for empowerment and psychological safety within teams, and the significance of diversity in leadership. Amber also highlights the role of mentorship, the impact of remote work on team dynamics, and the necessity of creating a culture that encourages innovation and risk-taking. She concludes with insights on upcoming design events and community-building initiatives.Links:Ambers LinkedInDesignOPS MenaDesignOPS Mena Youtube ChannelChapters:00:00 Introduction to Amber's Journey02:49 Transitioning into Banking and FinTech05:49 Challenges in the Financial Design Space09:09 Empowering Design Teams in Banking11:51 Creating a Safe and Creative Environment15:03 Navigating External Challenges in Design17:50 Building a Strong Design Culture20:51 The Importance of Collaboration in Design23:50 Remote Work and Team Dynamics27:08 Leadership Insights for Women in Design29:52 The Role of Mentorship in Leadership33:07 Overcoming Imposter Syndrome36:01 The Need for Diversity in Leadership38:48 Intentional Hiring Practices41:48 Learning Through Failure44:54 Encouraging Innovation and Risk-Taking47:50 The Role of AI in Design50:54 Upcoming Design Events and Community Building

In this episode of Beyond the Interface, Vy Alechnavicius shares his extensive journey in UX design, discussing the evolution of the field, the importance of self-learning, and the challenges faced by junior designers in today's job market. He emphasizes the role of design leaders in shaping careers and the insights from his book 'Get Into UX'. The conversation also touches on the significance of demonstrating evidence in interviews, the impact of personal branding, and the future of UX in the age of AI.Links:Vy's LinkedInVy's WebsiteVy's PodcastVy's Book "Get Into UX"Chapters:00:00 Introduction to V and UX Journey04:41 The Evolution of UX and Self-Learning11:37 The Changing Landscape of UX Education18:06 Challenges for Entry-Level Designers24:09 Advice for Breaking into UX31:10 The Role of Design Leaders in Shaping Careers38:43 Insights from 'Get Into UX' Book43:15 The Importance of Evidence in Design46:19 Navigating Portfolio Case Studies50:36 Standing Out in a Competitive Job Market54:06 The Role of Personal Branding01:00:33 The Future of UX in an AI-Driven World

In this episode, Lisa D Dance shares her journey from a young age, where her passion for improving customer experiences began, to her current role as a UX researcher and author. She discusses her book, 'Today is the Perfect Day to Improve Customer Experience,' which highlights the importance of understanding customer needs beyond just technology. Lisa emphasizes the significance of effective feedback loops, the cost of poor customer experiences, and the concept of unpaid customer labor. She introduces her frameworks, including the 3Q Do No Harm framework, aimed at helping organizations proactively identify potential harms in their products. The conversation also touches on the ethical implications of technology in customer experience and the future challenges that lie ahead.Links:https://www.linkedin.com/in/ldance/https://serviceease.net/Lisa's book: https://serviceease.gumroad.com/3Q-Do No Harm Framework: https://serviceease.net/3q-do-no-harm-frameworkChapters:00:00 Introduction to UX and Customer Experience01:10 The Early Signs of a UX Advocate04:26 Transitioning to User Experience Research06:45 The Book: Improving Customer Experiences10:47 Understanding Organizational Blind Spots14:34 Bridging Feedback Loops in Organizations17:26 Incentivizing Customer Experience Improvements20:32 The Cost of Poor Customer Experiences24:25 Measuring Customer Experience Value27:23 The Importance of Basic Customer Service29:57 Unpaid Customer Labor and Its Implications40:12 Navigating Customer Experience in a Tech-Driven World43:23 Addressing Unpaid Customer Labor48:45 The Importance of Customer Feedback and Testing49:12 The Power of Storytelling in Customer Experience52:34 Introducing the 3Q Do No Harm Framework59:07 Implementing Ethical Frameworks in Design01:03:26 Future Challenges in Ethical Design01:10:03 Target Audience and the Impact of Storytelling

In this episode of Beyond the Interface, Laura Baker shares her journey from industrial design to becoming a leader in UX and service design. She discusses the challenges and rewards of accidental leadership, the importance of adaptive management styles, and the need for a thriving team environment. Laura emphasizes the significance of hiring practices in building a strong culture and the necessity of creating a shared vision within design teams. The conversation also touches on the future of design operations, the value of collaboration, and strategies for securing budget and resources for design initiatives.Links:https://www.linkedin.com/in/laurahbakerChapters:00:00 Introduction and Background of Laura Baker02:50 Accidental Leadership Journey05:58 Transitioning from IC to Leadership08:49 Finding Balance in Management Styles11:50 Learning from Leadership Experiences14:40 Adapting Leadership as You Grow17:54 Creating a Thriving Team Environment20:54 The Importance of Hiring for Culture23:52 Visioning and Moving Beyond Feature Factories26:28 Crafting a Collaborative Vision29:49 Empowering Team Members to Contribute32:40 Strategic Thinking in Design Leadership41:51 The Role of Strategic Thinking in Design43:57 Defining Success in Design Projects46:26 Managing Design Operations Effectively49:33 Visioning and Leadership in Design51:18 The Future of Design Operations54:14 Investing in Design: Expected Outcomes57:15 Building Advocacy for Design01:01:04 Navigating the Future of Design in 2025

In this episode of Beyond the Interface, Jacalin Ding shares her journey from designer to entrepreneur, emphasizing the importance of business acumen for designers. She discusses the challenges of side hustles, the necessity of resilience, and the synergy between design and business. Jacalin also highlights the importance of understanding stakeholders, gaining a seat at the strategic table, and the qualities that make an A-player in design. She provides insights into networking, especially for introverted designers, and encourages broadening one's network. Links to Jacalin's channels: https://subscribepage.io/5fnCLHLinkedin: https://www.linkedin.com/in/jacalinding/Substack: https://substack.com/@jacalinding?utm_source=profile-pageYoutube: https://www.youtube.com/channel/UCVUPHxnuMXrkgPobAA5wHKgLearn from Jacalin:4 weeks Maven Course: "Strategic Design Career Accelerator" - 3 cohorts per year (Next cohort: FEB 28th) 10% OFF Course Code for Listeners: BeyondPodcastSelf-paced course Launching SOON: "Strategic Business Acumen for Designers" Join waitlist now: https://subscribepage.io/5fnCLH00:00 Introduction to Jacqueline Ding and Her Journey02:21 The Entrepreneurial Spark: From Designer to Business Owner04:57 The Reality of Side Hustles and Entrepreneurship07:19 Building Resilience Through Life Experiences11:15 The Intersection of Design and Business Acumen15:12 Understanding When to Invest in Design19:13 The Importance of Strategic Thinking for Designers24:40 Course Overview: Empowering Designers with Business Skills30:20 Getting a Seat at the Table: Influence and Relationships38:20 Maintaining Influence and Contribution in Business Strategy42:13 The Essence of A-Players46:22Networking Beyond Events54:16 Introverts in Design59:20 The Future of Design: Strategy and Business Acumen01:10:06 Making a Difference: Education and Empowerment

In this episode, Warren, Jay and Indi Young delve into the world of qualitative data science, exploring the importance of listening deeply to understand user experiences and the evolution of data science that listens. Indi shares her journey from computer science to qualitative research, emphasizing the need for empathy and understanding in design. The conversation covers the significance of identifying patterns in qualitative data, the concept of saturation in research, and the future of research methodologies. Indi advocates for a shift towards empirical knowledge and cognitive empathy in understanding user needs, ultimately aiming to create better products and services.Links:https://www.linkedin.com/in/indiyounghttps://indiyoung.com/https://indiyoung.com/training/#courses-listhttps://indiyoung.com/resources/Chapters:00:00 Introduction to Qualitative Data Science08:12 The Evolution of Data Science That Listens22:48 Finding Patterns in Qualitative Data40:22 Framing Studies and Understanding Stakeholder Needs53:51 Knowledge Creation Over Research01:04:23 Framing Studies and Listening Sessions01:11:26 Tactical Approaches to Research01:19:20 The Role of Research Teams01:26:44 The Future of Research

In this episode of the Beyond the Interface podcast, we sit down with Felix Lee, Co-founder and CEO of ADPList, and a Forbes 30 Under 30 honoree. Felix has reshaped how mentorship is accessed, creating a global platform that connects mentors and mentees from over 140 countries. Felix shares his unconventional journey from Singapore to Silicon Valley, detailing the challenges and triumphs he faced along the way. He discusses the inception of ADPList during the pandemic as a response to the need for mentorship and support in the design community. Felix emphasizes the importance of leadership principles, hiring A-players, and maintaining a strong community. He also delves into his competitive mindset, the future aspirations for ADPList, and the significance of building a supportive network through ambassador programs.https://adplist.org/https://adplist.substack.com/https://www.linkedin.com/in/felixleezdChapters:00:00 Felix Lee's Journey: From Singapore to Startup Success09:10 The Power of Personal Branding on LinkedIn15:42 Guiding Principles for Building ADPList21:28 Hiring A-Players: The Key to Success29:41 The Impact of A-Players on Growth35:02 Can B-Players Become A-Players?40:33 The Role of Company Mission in Motivation49:50 Maintaining Mentor Engagement and Quality01:01:31 Ensuring Quality Among Mentors01:09:22 The Transformative Power of Mentorship01:19:36 Navigating Competition: A Contrarian Approach01:26:29 The Mentality of a Founder: Nature vs. Nurture01:37:26 Looking Ahead: Future Aspirations and Projects

In this episode of Beyond the Interface, Will Thomas shares his extensive experience in user experience design, discussing his career journey across various industries and the importance of adaptability in a rapidly changing landscape. He emphasizes the significance of team culture, the challenges of managing diverse teams, and the impact of AI on the future of design. Will also highlights the need for continuous learning and the development of interpersonal skills to thrive in the evolving design environment.Links:https://www.linkedin.com/in/will-thomas-0356492/Chapters:00:00 Introduction to Will Thomas and His Background05:14 Professional Growth and Key Experiences10:23 Diversity in Industries and Its Impact14:39 Building and Maintaining Team Culture27:38 Navigating Toxic Cultures and Team Disruptions38:59 Managing Rapid Growth and Hiring Challenges46:38 The Evolving Role of Design54:47 Skills for Designers in the AI Era01:01:46 Building Influence and Leadership01:15:25 The Future of User Experience and AI

In this episode of Beyond the Interface, Jason Beck shares his diverse career journey in design, highlighting the evolution of UX and the importance of collaboration between design and other professions. He discusses the changing landscape of design, the significance of setting a quality bar, and how design can disrupt markets. Jason emphasizes the need for creativity within design systems and the importance of mitigating risk while fostering innovation. In this conversation, Jason and Warren explore the intricacies of design leadership, the importance of understanding problems before jumping into design systems, and the balance between speed and craft in product design. Links:https://www.linkedin.com/in/jason-beck-6a68557/Chapters:00:00 Jason Beck's Career Journey04:23 The Evolution of UX Design10:57 The Changing Landscape of Design15:29 Collaboration Between Design and Other Professions21:45 Setting the Quality Bar in Design25:24 Design's Seat at the Table33:55 Disruption Through Design39:27 Mitigating Risk in Design45:38 Balancing Design Systems and Creativity47:05 The Role of Design Systems in Problem Solving50:22 Balancing Speed and Craft in Design55:13 Fostering Creativity and Mentorship in Design Teams01:00:41 Leadership Styles and Team Protection01:05:06 The Importance of Hiring and Team Dynamics01:25:41 The Future of Design in the Age of AI

In this episode of the Beyond the Interface podcast, Stephen Gates shares his extensive journey in the design industry, discussing his experiences from working with major brands like Apple and American Airlines to leading design teams and mentoring emerging designers. He emphasizes the importance of leadership evolution, the challenges faced in navigating corporate culture, and the role of design systems in fostering creativity. Stephen also delves into the significance of mentoring, the impact of layoffs on mental health, and the future of design in the age of AI. His insights provide valuable lessons for both aspiring and established designers.Links:https://www.linkedin.com/in/stepdgat/ https://www.youtube.com/@StephenGateshttps://thecrazy1.com/https://crzydesign.com/Chapters:00:00 Introduction to Stephen Gates and His Journey03:37 Career Highlights and Key Projects06:23 The Evolution of Leadership in Design09:33 Navigating Leadership Challenges12:26 The Importance of Authenticity in Leadership15:33 Adapting to New Environments18:29 Creating Organizational Change21:20 Strategies for Overcoming Resistance24:26 Final Thoughts and Advice for Designers28:22 Challenging Mediocrity and Embracing Risk30:35 Cultivating New Leaders in Design34:40 Leadership Lessons from Sports and Culinary Arts38:24 The Balance of Systems Thinking in Design41:33 Navigating Design Systems: Flexibility vs. Rigidity48:47 The Passion for Mentoring and Its Impact58:54 The Power of Vulnerability and Self-Reflection01:01:14 Navigating Job Loss and Redefining Success01:05:35 Building a Supportive Community During Tough Times01:10:32 Creating Accountability and Momentum01:13:27 Lessons from InVision: The Importance of Adaptability01:20:53 The Future of Design: Embracing Change and Creativity

In this conversation, Jason Mesut shares his journey from industrial design to coaching, emphasizing the importance of personal growth and the dynamics of coaching. He discusses the challenges of finding the right coach, the common scenarios he encounters in coaching sessions, and the development of his Shaping Design series, which aims to help individuals understand their unique skills and growth paths in the design field. In this conversation, Jason Mesut discusses the unexpected applications of design frameworks, the debate surrounding designer skill sets, and the challenges leaders face in navigating the evolving landscape of design. He emphasizes the importance of allowing designers to explore their creativity without the constraints of traditional roles, while also addressing the issue of role dilution and the need for organizations to support individual designers in their career growth. In this conversation, Jason Mesut discusses the importance of embracing constraints in design to foster creativity, the evolving landscape for new designers, and the significance of building relationships and empathy in the design process. He shares insights on how curiosity and active listening can enhance design practices and emphasizes the need for designers to navigate their roles in a rapidly changing industry. Jason also talks about his future projects, including a podcast focused on creativity and resilience in a capitalist world.Episode Links:https://www.linkedin.com/in/jasonmesut/https://medium.com/@jasonmesuthttps://medium.com/shapingdesignhttps://medium.com/@jasonmesut/the-exhaustion-of-designer-skillset-expansion-and-dilution-65fe61f2ada2Chapters:00:00 Episode Intro00:32 Introduction to Jason Mesut's Journey06:21 Transitioning to Coaching and Personal Growth11:17 The Dynamics of Coaching and Accessibility18:24 Finding the Right Coach24:10 Common Coaching Scenarios and Insights25:12 Exploring the Shaping Design Series31:15 Exploring Unexpected Uses of Design Frameworks36:34 The Debate on Designer Skill Sets41:48 Navigating Leadership Challenges in Design47:04 The Individual Designer's Journey and Role Dilution01:00:37 Embracing Constraints for Creativity01:08:51 Navigating the Future of Design01:18:33 Building Relationships and Empathy in Design01:21:19 Jason's Future Endeavors and InsightsKeywordscoaching, design, career development, personal growth, leadership, UX design, mentoring, shaping design, designer skills, team dynamics, design leadership, role dilution, creativity, nurturing designers, empathy, career growth, humanity-centered design, constraints in design, future of design, designer skills

Sham shares his extensive journey through the customer service and experience landscape in this conversation, highlighting the importance of data-driven insights and cross-functional collaboration. He discusses the evolution of customer experience roles, the significance of strategy, and the challenges of defining customer experience in today's business environment. The conversation also delves into the future of AI in customer service, exploring its potential to enhance customer interactions while emphasizing the irreplaceable value of human touch in complex situations. In this conversation, Sham from Sentisum discusses the integration of AI in customer experience, the challenges faced during career transitions, and the importance of networking and personal branding. He shares his journey through redundancies, emphasizing resilience and the power of relationships in securing job opportunities. Sham also highlights the significance of building partnerships in the B2B landscape and offers practical advice on finding one's voice and establishing a personal brand.Links:https://www.linkedin.com/in/shamasaziz/Chapters:00:00 Reunion and Career Journey02:53 From Customer Service to Customer Experience06:06 Data-Driven Insights in Customer Experience09:14 Identifying and Solving Customer Issues11:56 Cross-Functional Collaboration for Customer Experience15:09 The Evolution of Customer Experience Roles17:55 Understanding Customer Experience Definitions21:08 The Role of Strategy in Customer Experience24:13 Talent and Product Market Fit26:56 Attracting Talent in Customer Experience29:57 The Future of AI in Customer Service32:56 AI's Role in Solving Customer Queries35:54 The Balance of AI and Human Interaction41:13 Harnessing AI for Enhanced Customer Experience45:16 Navigating Career Challenges and Redundancies51:04 The Power of Networking and Personal Branding01:02:21 Building Partnerships in the B2B Landscape01:11:42 Finding Your Voice and Building a Personal Brand

In this conversation, Ube Urban shares his extensive journey into the design world, discussing his academic background in industrial design and computer engineering and how these experiences shaped his career. He reflects on the challenges faced in agency life, including navigating client relationships and internal politics. Ube emphasizes the importance of authenticity in the workplace, particularly for individuals from diverse backgrounds, and how this impacts their professional identity. He also introduces his entrepreneurial venture, Ube's Ice Cream Shop, as a representation of his creative expression, personal values, and the learnings he took when running this business.Links:https://www.linkedin.com/in/ubeurban/https://www.ubeurban.com/Chapters:00:00 Ube's Journey into Design09:05 Navigating Agency Life and Client Relationships22:25 Authenticity in the Workplace43:43 Ube's Ice Cream Shop: A New Venture48:25 The Essence of Authenticity in Art51:43 Creating a Personalized Design Framework55:08 The Journey of Customization and Client Interaction57:39 Bridging Personalization in Digital Experiences01:01:45 The Importance of Hyper-Empathy in Leadership01:12:59 Navigating Tough Leadership Decisions01:19:40 Learning from Pain: The Path to Authentic Leadership

SummaryIn this conversation, Amanda shares her extensive journey in the design and tech industry, discussing her experiences in contracting, transitioning to in-house roles, and her current position in the banking sector. She emphasizes the importance of a learning mindset, user testing, and stakeholder engagement in design processes. Amanda also talks about building an innovation hub and the future of design in the context of AI and evolving roles within the industry.Linkshttps://www.linkedin.com/in/amanda-cano-252bb03/Takeaways Amanda has been in the tech industry since the early days of the web. Contracting offers a fast-paced learning environment compared to in-house roles. Transitioning to banking required Amanda to adapt quickly to a new industry. User testing is crucial for understanding customer needs and improving design. Involving stakeholders in the design process helps change perceptions of design. Building an innovation hub can significantly impact an organization's design capabilities. AI is set to change the design landscape, but the role of designers will remain essential. A T-shaped skill set is important for designers to be effective in their roles. Regular communication and team meetings help maintain a strong design culture. Quality in design is paramount, and leaders must balance detail with trust in their teams.Chapters00:00 Amanda's Journey in Design and Tech09:57 Contracting vs. In-House: Insights and Experiences18:37 Transitioning to Banking: Challenges and Learnings26:58 The Importance of User Testing and Stakeholder Engagement35:22 Building an Innovation Hub: Strategies and Impact43:40 The Future of Design: AI and Evolving Roles

In this conversation, Nada shares her extensive journey in design, spanning over 15 years, highlighting her transition from consulting to in-house roles. She discusses the evolving landscape of design, the importance of building partnerships within organizations, and the need for designers to take on more strategic roles. Nada emphasizes the significance of community building in the design space, particularly in the Middle East, and the essential skills for leadership, including empathy and a growth mindset. The conversation also touches on the challenges faced by product managers and the continuous cycle of maintaining high-performing teams.Linkshttps://www.linkedin.com/in/katral/https://design.alraedahdigital.sa/Takeaways Nada's career began as an information architect, showcasing the evolution of design roles. The importance of outcomes in defining a designer's role. Problem-solving is a key skill for designers. The shift towards in-house product teams is changing the consulting landscape. Building partnerships within organizations is crucial for design success. Designers must maintain their 'design soul' even in squad models. Community building is essential for the growth of the design field. Empathy and growth mindset are vital for effective leadership. High-performing teams require continuous effort to maintain. Not all designers need to transition into leadership roles; growth can occur in various forms.Chapters00:00 Journey into Design: A 15-Year Odyssey05:01 Consulting vs. In-House: The Designer's Dilemma09:58 Building Partnerships: The Key to Successful Design Teams15:02 Squad Models: Balancing Integration and Design Soul19:49 Design Thinking Workshops: Bridging Gaps Across Departments24:56 Community Building: Elevating Design in the Region30:12 The Future of Design: Strategy and Leadership34:57 Navigating Relationships: The Role of Design Leaders39:48 Empathy and Growth: Essential Skills for Leadership44:47 The Continuous Cycle of High-Performing Teams50:09 The Role of PMs: Redefining Responsibilities in Design55:05 Personal Projects and Future Aspirations

Batsi shares his career journey, which started with founding a design studio in Zimbabwe and eventually led him to his current role as a design leader. He emphasizes the importance of building a personal brand and leveraging cultural values in design. He discusses the concept of the Ubuntu Framework and how it can shape design and leadership. Batsi also shares his approach to hiring, focusing on mindset and authenticity. He highlights the need for a fair and value-driven recruitment process. In this conversation, Batsirai Madzonga discusses the importance of cultural diversity and representation in design, the challenges young designers face, and the power of social media in shaping the design industry. They also talk about Batsirai's personal projects, including creating children's books celebrating African culture and developing the Sankofa typeface in collaboration with Google. The conversation concludes with a discussion on the future of design and the potential impact of AI and human connection.https://madzonga.com/https://www.linkedin.com/in/batsi/Ubuntu Framework: https://a.co/d/4wBZvN7Sankofa font: https://fonts.google.com/specimen/Sankofa+DisplayBatsi's books: https://www.amazon.com/stores/author/B0C1DMH223Takeaways Building a personal brand and leveraging cultural values can enhance your career journey and bring a unique perspective to design. Ubuntu, a concept rooted in African culture, emphasizes humaneness and community, which can shape design and leadership practices. When hiring, focus on mindset and authenticity, and create a recruitment process that provides value to both the candidate and the organization. Exploitation in design recruitment can be a problem, and it's important to find a balance between assessing skills and respecting the candidate's time and effort. Diversity in teams, including different cultural backgrounds and perspectives, can spark creativity and innovation. Cultural diversity and representation are crucial in design to ensure a more inclusive and authentic creative industry. Young designers may be more vulnerable to exploitation due to their lack of industry experience, and it is important for design leaders to speak out against unethical practices. Personal projects can be a powerful way to address personal needs and make a positive impact in the world. Social media can be a valuable platform for sharing perspectives, building a personal brand, and inspiring others. The future of design is uncertain due to the exponential growth of AI, but the focus on human connection and leveraging cultural backgrounds can help designers navigate and adapt to the changing landscape.Chapters00:00 Batzy's Career Journey08:12 Leveraging Cultural Values15:28 The Ubuntu Framework19:14 Mindset and Authenticity in Hiring27:29 The Power of Diversity in Teams43:09 Addressing Exploitation in Design Recruitment54:33 Cultural Diversity and Representation in Design55:00 Challenges Faced by Young Designers57:30 The Power of Social Media in Shaping the Design Industry 59:21 Personal Projects: Celebrating African Culture and Making a Positive Impact01:12:38 The Future of Design: AI and Human Connection

Parminder shares his journey from working in a corner shop to becoming a VP of Product and Design at Africa's biggest FinTech. He emphasizes the importance of curiosity, communication, and prioritization in building successful products. Also, he discusses the need for open and direct communication in teams and how he encourages others to adopt this approach. He highlights the value of structuring communications, the power of following up with outputs, and collaborating effectively with executive stakeholders. Parminder advises aspiring leaders to create a development plan focused on personal growth and leverage their team members' expertise. Parminder shares his insights on developing as a leader in product and emphasizes the importance of focusing on just a few critical areas for improvement at a time to level up. He also discusses the value of feedback from colleagues and family members for faster growth and the benefits of reading books in navigating the leadership transitions at different stages of his career. Parminder highlights the need for adaptability in leadership, especially in remote work settings, and the challenges of managing product and design teams. The conversation also touches on the conflict between designers and product managers and the importance of demonstrating the value of design to stakeholders. In this conversation, Parminder discusses the role of product management and design in the tech industry. He emphasizes the importance of collaboration and the diverse skill sets needed in product development. Parminder also explores the evolving nature of product management and the impact of big technologies like AI and machine learning. He advises individuals entering the field to choose their craft, be collaborative, and focus on fundamentals like communication and organization.Takeaways Curiosity and a passion for adding value and making an impact are vital traits for success in product management. Effective verbal and written communication is crucial for building successful products and collaborating with colleagues. Prioritization and a focus on user experience are essential in product management. Building a culture of open and direct communication can inspire and motivate teams. Creating a personal development plan and leveraging the expertise of team members are essential for aspiring leaders. Develop a development plan and focus on a few critical areas for improvement as a leader. Seek feedback from colleagues and family members to gain insights and identify areas for growth. Read books on leadership that are relevant to your current career stage. Demonstrate the value of design by showing the work and involving stakeholders in the process. Product management and design require collaboration and diverse skill sets. The role of product management has evolved over time, and there is ongoing debate about its value and relationship with other roles. AI and machine learning will impact the future of product management, particularly in areas like customer experience and innovation. Individuals entering the field should choose their craft, be collaborative, and focus on fundamentals like communication and organization.Chapters00:00Introduction and Background05:12The Power of Curiosity and Communication11:44Prioritization and User Experience18:31Building a Culture of Open Communication23:40Creating a Personal Development Plan33:17Developing as a Leader: Creating a Development Plan35:19Seeking Feedback: Insights from Colleagues and Family37:42The Value of Reading: Books on Leadership45:29Adapting to Remote Work: Challenges and Strategies49:59Managing Product and Design Teams: Hiring and Collaboration56:28Demonstrating the Value of Design: Showing the Work01:01:27The Importance of Collaboration and Diverse Skill Sets01:04:23The Evolving Role of Product Management01:08:09The Impact of AI and Machine Learning01:17:24Advice for Individuals Entering the Field

Dr. Gyles Morrison shares his career journey in clinical UX and the importance of combining medical knowledge with UX skills. He emphasizes the need for a strong foundation in formal education and self-directed learning, as well as the value of mentors and real work experience. Dr. Morrison discusses the challenges of leadership in the healthcare industry and the impact it has on the success of digital health startups. He also explains the unique characteristics and skills required for clinical UX, including a genuine interest in helping people and a scientific mindset. Dr. Gyles Morrison discusses the importance of research in clinical UX and the challenges faced in the healthcare industry. He emphasizes the need for collaboration between UX professionals and clinicians to ensure the best outcomes for patients. Dr. Morrison also highlights the role of the Clinical UX Association (CUXA) in building a community, providing training, and advocating for change in the industry. He expresses concerns about the overreliance on AI in design and the potential impact on the role of designers in the future.Takeaways Combining medical knowledge with UX skills can lead to a successful career in clinical UX. A strong foundation in formal education and self-directed learning is crucial for developing expertise in the field. Mentors and real work experience are valuable for gaining insights and improving skills. Leadership plays a significant role in the success of digital health startups and the overall healthcare industry. Clinical UX requires unique characteristics and skills, including a genuine interest in helping people and a scientific mindset. Collaboration between UX professionals and clinicians is crucial in creating effective digital solutions in healthcare. The Clinical UX Association (CUXA) aims to build a community, provide training, and advocate for change in the industry. There is a need for more research in digital healthcare solutions to ensure patient safety and improve outcomes. The overreliance on AI in design may have negative consequences and should be approached with caution. Designers should focus on the unique skills and creativity they bring to the table and continue to advocate for the importance of human-centered design.Chapters 00:00 Introduction and Career Journey 09:25 The Importance of Mentors and Leadership 16:30 The Role of Failure in Clinical UX 28:18 Challenges in Hiring for Clinical UX 31:51 Understanding Clinical UX 42:07 Collaboration in Clinical UX 44:02 The Danger of Assuming User Understanding 47:34 The Importance of Research in Digital Solutions 49:25 Similar Challenges in Different Fields 52:20 Advocating for Change in Healthcare 54:42 Mentorship and Networking in Clinical UX 56:36 Navigating Conflict and Pushing for Research 01:10:38 The Risk of Overreliance on AI in Design 01:13:46 The Importance of Human Design Skills

In this conversation, Jonathan shares his journey from Australia to becoming the Head of Design for multiple organisations, discussing the evolution of UX in the Middle East and the challenges faced in research and acceptance. He emphasises the importance of shifting mindsets from execution to strategy, building trust, and the value of adaptability in design processes. The discussion also touches on work-life balance, the significance of community in design, and the future of design leadership, highlighting the need for interdisciplinary roles and the importance of storytelling in the design field. Takeaways  Jonathan's journey to Dubai was unexpected but rewarding.  The UX field in the Middle East is still evolving.  Research in UX is often misunderstood and undervalued.  Designers need to shift from execution to strategic thinking.  Building trust with stakeholders is crucial for UX success.  Adaptability in design processes is essential for success.  Work-life balance is a growing concern in the design industry.  Community plays a vital role in the growth of designers.  The future of design will require interdisciplinary skills.  Leadership in design must evolve to meet new challenges. Chapters  00:00 The Journey to Dubai: Introducing UX in an Unfamiliar Region  04:01 The Power of Usability Testing: Understanding User Behaviour  06:21 Going Beyond the Swim Lane: Understanding the Business and Product  11:20 Adapting and Evolving in a Saturated Design Industry  16:55 Focusing on Value and the Language of the Business  30:41 Defining Roles and Establishing Industry Standards  36:41 Building a Community: The Journey of HCD Meetup  49:41 Tips for Starting and Growing a Community 53:54 The Challenges and Rewards of Public Speaking  01:05:46 The Impact of the Pandemic on Events and the Shift to Online Platforms  01:08:59 The Value of Recording Talks and Building a Knowledge Library  01:10:38 Giving Opportunities to New Speakers and Fostering Growth  01:16:43 The Power of Mentorship and Tough Love  01:18:52 The Importance of Community and Networking  01:23:38 The Future of Design: Interdisciplinary Teams and Evolving Roles  01:26:16 Challenges and Importance of Design Leadership Keywords UX design, Dubai, user experience, design community, leadership, service design, design research, design processes, work-life balance, design trends