Beyond The Tweezers

Send us a message ✨In this episode, I’m joined by the amazing Charlotte Fulcher - nail artist, educator for The Nail Tech Org, and honestly… one of the most natural content creators I’ve come across.This Episode is Sponsored by Lash Oasis Shop the full kit OR grab & try the Hybrid Korean Lash Lift Samples now for FREE.. Just USE THE CODE: KARIS https://lashoasis.co.uk/products/the-one-portion-system-sample-pack-3pcs?variant=47502539456738Charlotte’s journey is such a powerful one. From doing nails for her school friends, to working in the corporate world and civil service, to building her own business during COVID, this episode really shows what can happen when you actually go all in on yourself.What I love most about Charlotte’s story is how full circle it is… she once messaged Amy (the founder of the Nail Tech Org) saying she’d love to work for her one day.. and years later, Amy reached out to her to speak on a panel… which then led to her becoming one of just three educators for The Nail Tech Org. Honestly, proof that putting yourself out there matters.We also talk about identity, confidence, and not shrinking yourself to fit in. Charlotte opens up about how she used to hold herself back at school, and how she’s now fully stepped into who she is - bright, bold, creative, and completely unapologetic.But the main focus of this episode is content creation and this is where it gets so valuable.Charlotte shares:How she built a fully booked business through contentWhy authenticity is everything (and why overthinking is holding you back)How to actually connect with your audienceFinding your niche and speaking to the right people (not everyone)How she comes up with ideas and creates content that landsWhy being yourself is your biggest advantage onlineOne thing she said that really stuck with me:“The world wants you to fit in, but the universe wants you to stand out.”This episode will leave you feeling inspired, motivated, and probably rethinking how you’re showing up online.If you’ve ever struggled with content, confidence, or knowing how to stand out in a crowded industry… this one’s for you.This Episode is Sponsored by Lash Oasis Grab & try their NEW Hybrid Korean Lash Lift Samples now for FREE.. Just USE THE CODE: KARIS https://lashoasis.co.uk/products/the-one-portion-system-sample-pack-3pcs?variant=47502539456738Thank you for pressing play and joining me! If you would love to connect - follow and DM me. I would love to hear your stories.Instagram: https://www.instagram.com/beyondthetweezers?igsh=MmN1dTVlYTA3N2Zo&utm_source=qr

Send us a message ✨This episode really puts things into perspective. Because the truth is… we never think our health is going to stop us - until it does. And Samira’s story is a powerful reminder of just how quickly everything can change.This Episode is Sponsored by Lash OasisTired of your Korean Lash lifts taking too long? Shop the NEW Korean Hybrid system from Lash Oasis now: https://lashoasis.co.uk/Use code: KARIS to grab your FREE sample 🛍️Samira takes us right back to the beginning -  from her school days, where she never quite felt like she fit in, to chasing her dream of becoming an actress at drama school. She shares what it was really like navigating that time in her life, including the challenges she faced and how it shaped the person she is today… plus, the surreal moment she got to be an extra in Harry Potter and step inside Hogwarts 🤯We then move into her journey into the beauty industry, where she found her true passion in lash lifts. Samira opens up about why she fell so deeply in love with the treatment, how she built a fully booked diary around it, and the challenges she had to overcome along the way.She also shares a moment where she decided to go back into employment.. only to leave after 3 days 🤭 A real, honest reminder that the grass isn’t always greener.But the heart of this episode is something much deeper.Samira bravely opens up about her diagnosis of an AVM, the symptoms she experienced while still working, and the reality of undergoing brain surgery. She shares what happened during the procedure, including experiencing a series of mini strokes, and speaks honestly about the mental and physical impact it has had on her life and recovery.This conversation is a real eye opener - a reminder that we often don’t think about our health until something forces us to, and how important it is to have things in place in our businesses and lives for the unexpected.We also touch on AI, future plans, upcoming courses, and what Samira’s goals look like moving forward.This episode is raw, honest, and incredibly inspiring.One you won’t want to miss 🤍This Episode is Sponsored by Lash Oasis:Tired of your Korean Lash lifts taking too long?  Shop the NEW Korean Hybrid system now: https://lashoasis.co.uk/Thank you for pressing play and joining me! If you would love to connect - follow and DM me. I would love to hear your stories.Instagram: https://www.instagram.com/beyondthetweezers?igsh=MmN1dTVlYTA3N2Zo&utm_source=qr

Send us a message ✨If I could go back to the very beginning of my beauty career… this is what I would tell myself.In this solo episode of Beyond the Tweezers, I’m getting honest about the lessons that actually shape you - the ones you don’t learn in a training manual.From struggling with confidence, comparing myself to others, and trying to be everything everyone else wanted… to learning how to trust my own voice, set boundaries, and build a business that truly feels aligned.I talk about:Why practice is the real key to progress (not perfection)Learning to be kinder to yourself in the early stagesThe danger of comparison and how to shift into inspiration insteadWhy being authentically YOU will always take you further than following trendsThe mindset shift from a book that completely changed how I thinkHow gratitude has transformed my daily perspective and energyWhy you need to stop waiting until you’re “ready” and just startHow mistakes are what actually build your confidenceThe importance of boundaries from the very beginningReal client experiences that taught me lessons the hard way (including losing money and people-pleasing)Why specialising in your niche is what helps you stand out and become knownThis episode is for anyone at the start of their journey, feeling overwhelmed, doubting themselves, or waiting for the “perfect time.”Because the truth is… there isn’t one.You just have to start.Thank you for pressing play and joining me! If you would love to connect - follow and DM me. I would love to hear your stories.Instagram: https://www.instagram.com/beyondthetweezers?igsh=MmN1dTVlYTA3N2Zo&utm_source=qr

Send us a message ✨If you’ve ever thought about entering a lash competition or wondered why some artists keep winning - this episode is for you.Justyna is a 40x award-winning lash artist, speaker, and judge, and she breaks down what it really takes to win - from what judges are actually looking for, to how to choose the right competitions, and the mistakes that stop artists from placing.But her journey didn’t start there.From moving to the UK alone, training as a paramedic, and starting over multiple times in the lash industry after taking non accredited courses… everything she went through has shaped the educator and artist she is today.We also dive into standing out in a saturated industry, from unique curls to signature styling - and what it really takes to build a name for yourself.Thank you for pressing play and joining me! If you would love to connect - follow and DM me. I would love to hear your stories.Instagram: https://www.instagram.com/beyondthetweezers?igsh=MmN1dTVlYTA3N2Zo&utm_source=qr

Send us a message ✨If you’ve ever thought about opening a salon - or you’re already in the process - this episode is a must listen.This episode is sponsored by London Lash. A brand supporting lash artists with professional products, education, and tools.Shop London Lash:  https://www.londonlashpro.com/?utm_source=podcastsponsorship&utm_medium=videos&utm_campaign=behindthetweezers&utm_content=episode9Enjoy an exclusive listener discount: 20% off with code KARIS20 *T&Cs apply.I’m joined by Emma from Beauty Bae, a salon owner, educator, and business owner who has built a thriving salon, academy, and team.We dive into the real side of salon ownership - from hiring the right staff and setting boundaries, to the lessons you learn when things don’t go to plan.Emma shares her journey from being a mobile artist to building the business she has today, along with the personal challenges that shaped her along the way - including loss, resilience, and navigating negativity online.This episode is honest, emotional, and full of insight for anyone wanting to grow within the beauty industry.You’re going to love this one 🤍Shop London Lash:  https://www.londonlashpro.com/?utm_source=podcastsponsorship&utm_medium=videos&utm_campaign=behindthetweezers&utm_content=episode9Enjoy an exclusive listener discount: 20% off with code KARIS20*T&Cs apply.Thank you for pressing play and joining me! If you would love to connect - follow and DM me. I would love to hear your stories.Instagram: https://www.instagram.com/beyondthetweezers?igsh=MmN1dTVlYTA3N2Zo&utm_source=qr

Send us a message ✨If your clients aren’t coming back… it’s probably not your work.This episode is sponsored by London Lash. A brand supporting lash artists with professional products, education, and tools.Shop London Lash: https://www.londonlashpro.com/?utm_source=podcastsponsorship&utm_medium=videos&utm_campaign=behindthetweezers&utm_content=episode8Enjoy an exclusive listener discount: 20% off with code KARIS20 *T&Cs apply.In this solo episode of Beyond the Tweezers, I’m breaking down what actually turns a one time client into a lifetime client and it goes way beyond just the treatment itself.Because the truth is… clients don’t just stay because you’re good at what you do.They stay because of how you make them feel.From the moment they message you, to the way you greet them, the energy you bring into the room, and the experience you create - every single touch point matters.In this episode, I talk about:Why first impressions start from your messages (and how slow replies can cost you clients)How your energy can make or break a client’s experienceWhy clients should leave feeling uplifted -  not drainedThe importance of consultations and making clients feel truly listened toWhat your workspace says about your professionalism (even if you don’t realise it)Why comfort during treatments matters more than you thinkThe truth about retention vs client experienceWhy you should never let your effort slip with regular clientsI also share real experiences - both as a business owner and as a client -  to show you exactly what makes people stay… and what makes them leave.If you want to build a loyal client base, improve your retention and create an experience your clients genuinely look forward to, this episode will help you see exactly where you can improve.If customer service is something you feel like you struggle with, I also have an online webinar where I go deeper into this - covering client communication, handling complaints, and the small details that make a huge difference. The link is in the description.https://www.thelashspecialist-essex.com/product-page/how-to-deliver-5-customer-serviceThank you so much for listening 🤍Thank you for pressing play and joining me! If you would love to connect - follow and DM me. I would love to hear your stories.Instagram: https://www.instagram.com/beyondthetweezers?igsh=MmN1dTVlYTA3N2Zo&utm_source=qr

Send us a message ✨Feeling stuck, overwhelmed or burnt out in your business? This episode will show you why - and how to change it.This episode is sponsored by London Lash. A brand supporting lash artists with professional products, education, and tools.https://www.londonlashpro.com/?utm_source=podcastsponsorship&utm_medium=videos&utm_campaign=behindthetweezers&utm_content=episode7Enjoy an exclusive listener discount: 20% off with code KARIS20 *T&Cs apply.Burnout doesn’t just affect your mind - it can show up in your body too.In this powerful episode, I sit down with business coach Marissa, who shares her personal experience with severe burnout that led to physical symptoms including painful eczema, lack of sleep, and being signed off work. After working 60+ hour weeks without boundaries, her body reached its limit.What happened next changed everything.Once she began setting boundaries in her business and listening to what her body was telling her, she started to heal from the inside out.This conversation felt especially close to home for me, as I’ve been experiencing my own skin rashes and hearing Marissa’s story made me realise how much our bodies can reflect what’s going on internally.✨ FREE WORKSHEET:Marissa has created a powerful worksheet to help you recognise the signs of burnout, protect your boundaries, let go of fear, and use clear boundary-setting language in your business.Download it here: https://www.canva.com/design/DAHDdl5074c/c_S8HFv6cbCvQFP21zB3Fw/view?utm_content=DAHDdl5074c&utm_campaign=designshare&utm_medium=link2&utm_source=uniquelinks&utlId=h73dcfc37e1Please note: Marissa is not a medical professional. She is sharing her personal experience with burnout and what she has learned through her own journey.This episode is incredibly real and relatable  - especially if you’ve been feeling stuck, overwhelmed, or unsure in your business.✨ In this episode, we cover:• Burnout symptoms (mental, emotional & physical)• How burnout can manifest in the body (including skin conditions)• How to overcome burnout and prevent it from happening again• How to recogonise the signs of burnout• Setting boundaries in your business (without guilt)• Imposter syndrome and why it isn’t logical• Understanding your gut instinct vs imposter syndrome • Nervous system awareness and what your body is telling you• How to come from a place of ‘how can I’• Building confidence in your business• Visualising your goals and stepping into the next level• Knowing your numbers and creating real changeIf you’re feeling burnt out, stuck, or disconnected from your business this episode will help you understand what’s really going on and how to move forward.Connect with Marissa: https://www.instagram.com/thenavabusinessacademy?igsh=MXYzNmxlYXI5dDhsbQ==Thank you for pressing play and joining me! If you would love to connect - follow and DM me. I would love to hear your stories.Instagram: https://www.instagram.com/beyondthetweezers?igsh=MmN1dTVlYTA3N2Zo&utm_source=qr

Send us a message ✨I didn’t expect to cry during this episode… but hearing what my sister and mum said about my journey completely got me.This episode is sponsored by London Lash. A brand supporting lash artists with professional products, education, and tools.Enjoy an exclusive listener discount: 20% off with code KARIS20*T&Cs apply.https://www.londonlashpro.com/?utm_source=podcastsponsorship&utm_medium=videos&utm_campaign=behindthetweezers&utm_content=episode6In this episode, my sister joins me to talk about my journey from the very beginning of becoming a lash artist.She was there from the start -from when I first qualified, to being my model for competitions, and watching my confidence and skills grow over time. We reflect on those moments together and she shares what it was really like seeing my journey from the outside. We also talk about how she helped me create my beauty room and supported me behind the scenes while I was building my business.During the episode, we also play a voice note from my mum where she shares what she’s proud of me for and how she’s seen my journey unfold. Hearing it was such an emotional moment and it completely sent me over the edge and made me cry! This episode is a really personal one about growth, family support, and the people who believed in me from the very beginning.If you're building something you love or chasing your own goals, this episode is a reminder of how important the people around you can be on that journey.This episode is sponsored by London Lash. A brand supporting lash artists with professional products, education, and tools.Enjoy an exclusive listener discount: 20% off with code KARIS20*T&Cs apply.https://www.londonlashpro.com/?utm_source=podcastsponsorship&utm_medium=videos&utm_campaign=behindthetweezers&utm_content=episode6Thank you for pressing play and joining me! If you would love to connect - follow and DM me. I would love to hear your stories.Instagram: https://www.instagram.com/beyondthetweezers?igsh=MmN1dTVlYTA3N2Zo&utm_source=qr

Send us a message ✨This episode is sponsored by London Lash. A brand supporting lash artists with professional products, education, and tools.Enjoy an exclusive listener discount: 20% off with code KARIS20 *T&Cs apply.https://www.londonlashpro.com/?utm_source=podcastsponsorship&utm_medium=videos&utm_campaign=behindthetweezers&utm_content=episode5In this episode I’m talking about something that I think almost all of us experience at some point… imposter syndrome.I share some of my own experiences with it throughout my career – moments where I genuinely felt like I didn’t belong, where self-doubt felt crippling, and times where I questioned whether I was even good enough to be in the room. Even at conferences where we got photos with people in my industry and I thought “why am I here? I’m not as popular as them.”Perfectionism has played a big role in this for me too. For a long time I felt like I was never doing enough, which probably pushed me to constantly throw myself out of my comfort zone and chase trophies.I also talk about something that has really helped me when those thoughts creep in - something I call “evidence over emotion.” When imposter syndrome shows up, I challenge those thoughts by asking myself what the actual evidence is. Usually I realise that it’s just emotion making me feel that way, not the truth.Even when I was winning awards, the imposter feelings didn’t just disappear. But the more you do the thing you doubt yourself in, the more that inner critic starts to quiet down.I even felt this when I became an educator. I remember telling my mentor that I didn’t even know if I was good enough to teach. I was full of self doubt… but I kept going anyway, and eventually went on to win Best Masterclass of 2025. It was the feedback from students that really helped me realise that maybe I was doing a better job than I thought.If you’ve ever felt like you’re not good enough, like you don’t belong, or like people might question why it’s you… you’re definitely not alone.Most people experience imposter syndrome at some point.Just remember - you’re not here to impress anyone. You’re here to share what you know and do your best. And sometimes your best might only be 50 or 60%, because we’re human and we can’t be at 100% all the time.You are worthy.You are enough.And you can do anything you put your mind to.If you’re someone who is struggling with self doubt, consumed by negative thoughts. This episode is for you. Thank you for pressing play and joining me! If you would love to connect - follow and DM me. I would love to hear your stories.Instagram: https://www.instagram.com/beyondthetweezers?igsh=MmN1dTVlYTA3N2Zo&utm_source=qr

Send us a message ✨This episode is sponsored by London Lash. A brand supporting lash artists with professional products, education, and tools.Shop London Lash: https://www.londonlashpro.com/?utm_source=podcastsponsorship&utm_medium=videos&utm_campaign=behindthetweezers&utm_content=episode4Enjoy an exclusive listener discount: 20% off with code KARIS20 *T&Cs apply.Running a business looks easy from the outside… but once you’re in it, you realise you’re wearing every hat.In this episode, I talk honestly about what it really takes to run your own business - from being the social media manager, accountant, admin, photographer, artist, a mum, a wife,  (and everything in between), to staying disciplined when no one else is holding you accountable.I also talk about the middle phase - the quiet part that no one really talks about. When you first open your business, everyone’s cheering you on. There’s excitement and support everywhere. But then it goes quiet, and suddenly it’s just you, your thoughts, and the work that still needs to be done. This is the phase where a lot of people give up - not because they can’t do it, but because it’s uncomfortable, lonely, and challenging. You might be facing setbacks, slow growth, or self doubt, all while still having to show up. This is normal and you’re not doing anything wrong, it’s all part of the process.Another big part of this episode is social media and comparison. I talk about how easily comparison can creep in without you even realising - leaving you feeling anxious, deflated, stressed, or like you’re not doing enough. We also dive into why running a business isn’t for everyone - and why that’s okay. The security of employed work, guaranteed income, set holidays, and clocking off at the end of the day is something many people value. But for me? I wouldn’t change this life for the world. I love building something from the ground up. I love that it’s mine. I love knowing I’m not building someone else’s dream - I’m building my own. In this episode, I talk about:Wearing multiple hats and the pressure that comes with itThe quiet middle phase where motivation is testedWhat consistency actually looks like (and why it doesn’t mean showing up every single day)Discipline, self drive, and personal responsibilityDelegating, asking for help, and outsourcing without guiltSocial media comparison and protecting your energySelf-care, rest, and being kind to yourselfRemembering that you’re still you, not just your businessIf you’re building a business, stuck in the middle phase, or feeling the pressure of comparison, this episode is an honest reminder that you’re not behind - you’re just human.This episode is sponsored by London Lash.Shop London Lash: https://www.londonlashpro.com/?utm_source=podcastsponsorship&utm_medium=videos&utm_campaign=behindthetweezers&utm_content=episode4Enjoy an exclusive listener discount: 20% off with code KARIS20 *T&Cs apply.Thank you for pressing play and joining me! If you would love to connect - follow and DM me. I would love to hear your stories.Instagram: https://www.instagram.com/beyondthetweezers?igsh=MmN1dTVlYTA3N2Zo&utm_source=qr

Send us a message ✨This episode is sponsored by London Lash. A brand supporting lash artists with professional products, education, and tools.Enjoy an exclusive listener discount: 20% off with code KARIS20*T&Cs apply.https://www.londonlashpro.com/?utm_source=podcastsponsorship&utm_medium=videos&utm_campaign=behindthetweezers&utm_content=episode3Raising your prices can feel terrifying - not because you don’t know you should, but because you’re convinced that the moment you do, everyone will leave.So you sit with the same prices for years. You overwork. You feel exhausted. You tell yourself you’ll raise them “soon”… and never quite do.I’ve been there.In this episode of Beyond the Tweezers, I’m sharing how I finally raised my prices with confidence after realising I wasn’t even paying myself minimum wage — and why staying underpriced was actually causing more stress and burnout than the price increase ever did.We talk about knowing your numbers, when to raise your prices, how to message clients, dealing with fear and client questions, losing clients (and why that’s expected), and why you shouldn’t treat your job as a hobby - it’s a business.Raising my prices didn’t just change my income - it gave me the space to work on projects like this podcast and future training, instead of being constantly fully booked and exhausted. Being fully booked sounds like the goal, but when you’re not priced correctly, it can quickly lead to burnout.I now work fewer hours, finish at 5pm, only work one Saturday a month, and finally enjoy running my business again. I now have time to spend with my family, friends and work on the projects that I want too.If fear has been stopping you from raising your prices, this episode is for you 🤍This episode is sponsored by London Lash. A brand supporting lash artists with professional products, education, and tools.Enjoy an exclusive listener discount: 20% off with code KARIS20*T&Cs apply.https://www.londonlashpro.com/?utm_source=podcastsponsorship&utm_medium=videos&utm_campaign=behindthetweezers&utm_content=episode3Thank you for pressing play and joining me! If you would love to connect - follow and DM me. I would love to hear your stories.Instagram: https://www.instagram.com/beyondthetweezers?igsh=MmN1dTVlYTA3N2Zo&utm_source=qr

Send us a message ✨This episode is sponsored by London Lash. A brand supporting lash artists with professional products, education, and tools.Shop London Lash: https://www.londonlashpro.com/?utm_source=podcastsponsorship&utm_medium=videos&utm_campaign=behindthetweezers&utm_content=episode2Enjoy an exclusive listener discount: 20% off with code KARIS20 *T&Cs apply.In this episode, I’m joined by Darja Striletskaja, an award-winning lash educator with over 15 years in the beauty industry - and a story that truly inspires.Originally from Estonia, Darja took her very first lash course back home before making the incredibly brave decision to move to the UK completely alone at just 21 years old. No friends, no family, no safety net - just belief in herself and a vision for her future. From working in salons that didn’t quite meet her expectations, to finding her place in the industry and building a career she’s now recognised worldwide for, her journey is one of resilience, growth, and purpose.After training with Hanna at London Lash, Darja went on to work in a London Lash salon and eventually became one of the brand’s most respected educators. She’s since won multiple awards, travelled the world delivering training, and is now in a senior role supporting other trainers, distributors, and the wider education network within the company.✨ The main focus of this episode is education — and what it really takes to become a great educator.We talk honestly about:What foundations you must have before becoming an educatorThe key qualities that separate good trainers from great onesHow to stand out in a crowded education market and find your own laneThe realities, pressures, and responsibilities of teachingWhy Darja didn’t feel “ready” to become a trainer and how she overcame that  fearHow observing other educators shaped her own teaching styleUnderstanding different learning styles and managing student behaviourDarja also opens up about opening and later closing her own salon, and why she no longer works with clients at all. Her perspective on success, growth, and knowing when to pivot is incredibly valuable for anyone at a crossroads in their career.If you’re thinking about becoming an educator, trainer, or stepping into a leadership role in the beauty industry, this episode is a must listen. It’s honest, educational, and full of lessons you won’t hear on social media.👀 We also hinted at a part two, where Darja would go deeper into her salon journey and the reasons behind closing it - so if you’d love to hear that, send me a DM and let me know.Enjoy this one - it’s a powerful conversation 💭✨Want to connect with Darja? Instagram: https://www.instagram.com/darja_striletskaja?igsh=MTU3dzBlYmlteHAxaA==This episode is sponsored by London Lash. A brand supporting lash artists with professional products, education, and tools.Shop London Lash: https://www.londonlashpro.com/?utm_source=podcastsponsorship&utm_medium=videos&utm_campaign=Thank you for pressing play and joining me! If you would love to connect - follow and DM me. I would love to hear your stories.Instagram: https://www.instagram.com/beyondthetweezers?igsh=MmN1dTVlYTA3N2Zo&utm_source=qr

Send us a message ✨This episode is sponsored by London Lash. A brand supporting lash artists with professional products, education, and tools.Shop London Lash: https://www.londonlashpro.com/?utm_source=podcastsponsorship&utm_medium=videos&utm_campaign=behindthetweezers&utm_content=episode1Enjoy an exclusive listener discount: 20% off with code KARIS20 *T&Cs apply.Social media isn’t something you do when you have time -  it needs to be part of your job.In this episode, I’m talking honestly about why showing up online changed everything for me - even though I used to hate being on camera, worry about judgement, and convince myself no one cared what I had to say.We cover:• Why no one is really judging you online• How showing up builds trust, clients, and brand opportunities• Why brands want to see you, not just your work• How social media can create income beyond the desk/chair• The mindset shift that stopped me overthinking everythingIf you’ve been avoiding social media but know deep down it’s holding you back - this episode is for you.Remember: you’re just a passing moment… but the opportunities can be life changing.Remember to follow and subscribe for o never miss an episode ❤️This episode is sponsored by London Lash. A brand supporting lash artists with professional products, education, and tools.Shop London Lash: https://www.londonlashpro.com/?utm_source=podcastsponsorship&utm_medium=videos&utm_campaign=behindthetweezers&utm_content=episode1Enjoy an exclusive listener discount: 20% off with code KARIS20*T&Cs apply.Thank you for pressing play and joining me! If you would love to connect - follow and DM me. I would love to hear your stories.Instagram: https://www.instagram.com/beyondthetweezers?igsh=MmN1dTVlYTA3N2Zo&utm_source=qr

Send us a message ✨This Episode is sponsored by Elleebana https://www.houseofelleebana.com/collections/online-coursesVeronica Rich is a true OG of the lash and brow industry.In this episode, she shares her journey - from training and competing in lashes in Moldova, to starting over in the UK after leaving a toxic relationship, and ultimately becoming one of the first trainers at London Lash.But this conversation goes deeper than her story.✨ We break down exactly what it takes to build, evolve, and scale with online courses in the lash and brow industry.Veronica shares her three non-negotiable fundamentals you must have in place before creating an online course - insights every educator and artist needs to hear before going digital.Alongside the strategy, we also explore:Leaving Moldova and rebuilding life in the UK with family supportThe realities of starting before you feel readyLearning lashes the real way — from a friend on a bench back homeEntering competitions in both Moldova and the UKWorking with London Lash for many years and becoming one of their first trainersTransitioning into brows, education, and online learningWhy lash and brow artists often become their clients’ therapistsHow this naturally led Veronica to study psychology while still working in beautyThis episode is for anyone who wants more than just success -for those who want growth, longevity, and alignment in their career.If you’re a beauty professional thinking about education, online courses, or your next step - this one’s for you.Thank you for pressing play and joining me! If you would love to connect - follow and DM me. I would love to hear your stories.Instagram: https://www.instagram.com/beyondthetweezers?igsh=MmN1dTVlYTA3N2Zo&utm_source=qr

Send us a message ✨This Episode is Sponsored by Elleebanahttps://www.houseofelleebana.com/collections/online-coursesWhat if the only thing standing between you and your dream is the fact that you’re waiting for permission?In this episode, I talk about the mindset shift that changed everything for me - going from waiting to be noticed, to being the one who knocks first. I share my personal experience of winning competitions, dreaming of judging them one day, and constantly waiting for someone to reach out and offer me the opportunity.That moment finally came - but I knew I wanted more.After a simple conversation with a friend, I realised something powerful: why am I waiting for someone to hand me my dream? So I started messaging competitions I wanted to judge for. Some replied. Some left me on read. But I planted the seed anyway.A year later, the same competition that left me on read reached out - asking me to join their judging panel… and they were paying me!We also dive into how this mindset applies to building regular clients. Clients don’t magically show up at your door - you have to seek them out, find where they are, and show up consistently. Because even when it feels like nothing is happening, someone is always watching. Clients are watching. Brands are watching. Opportunities are watching.Keep going. You never know what’s around the corner.Customer Service Webinar: https://www.thelashspecialist-essex.com/product-page/how-to-deliver-5-customer-serviceThis Episode is Sponsored By ElleebanaThank you for pressing play and joining me! If you would love to connect - follow and DM me. I would love to hear your stories.Instagram: https://www.instagram.com/beyondthetweezers?igsh=MmN1dTVlYTA3N2Zo&utm_source=qr

Send us a message ✨This episode is Sponsored by Elleebana20% Off Discount Code: LASHLOVE20Shop now: https://www.houseofelleebana.com/collections/online-coursesIn this episode, I’m joined by the incredible Karolina Ciapaite — and her story is one of courage, consistency, and trusting the process 🤍Karolina came to the UK with her partner thinking she’d only stay for a few months… fast forward and those few months turned into 10 whole years. Leaving her family behind and building a life in a new country wasn’t easy - especially when her first jobs here were in cleaning. One of those jobs even ended with her being fired.Despite being fully certified in lashes, Karolina didn’t step into the industry straight away. It took a message from her mum — “Karolina, why aren’t you using your lashes?” — along with the constant encouragement and mental push from a close friend who truly believed in her, for her to finally take the leap.From having one client a week and worrying about how she’d pay her rent, to becoming a powerhouse in the lash industry, Karolina’s transformation is nothing short of inspiring. She opens up about being painfully shy, wanting to stay behind the scenes, and how she’s grown into someone who now speaks at conferences, judges international and online competitions, and teaches incredible courses.In this episode, Karolina shares:How she built her client base from scratchPutting business cards everywhere - even on trees 🌳Why starting slow is completely normalHow to set strict boundaries with clients and protect your time, energy, and businessWhy trusting the process is key when things feel uncertainHow attending conferences helped build her confidencePlus… a funny moment where Karolina admits she opened a mystery London Lash box she was definitely told not to open 👀 (don’t worry — I kept it in).And yes - we start the episode with matcha ☕️ Because now, if I think of matcha, I instantly think of Karolina.If you’re at the beginning of your journey, struggling with boundaries, or tempted to give up - this episode is for you.This episode is Sponsored by Elleebana20% Off Discount code: LASHLOVE20Shop now: https://www.houseofelleebana.com/collections/online-coursesThank you for pressing play and joining me! If you would love to connect - follow and DM me. I would love to hear your stories.Instagram: https://www.instagram.com/beyondthetweezers?igsh=MmN1dTVlYTA3N2Zo&utm_source=qr

Send us a message ✨This episode is personal 🤍I’m taking you back to where it all began - a small village, one road in and one road out, a close community, and a big dream that didn’t yet know how big it could become.I talk about discovering my love for beauty in secondary school, falling in love with how makeup could be so transformative, studying Level 2 & 3 at beauty academy, and taking the leap into an apprenticeship. Knowing I wanted more, I left my comfort zone and travelled an hour from my village to be mentored by the best - because growth never lives where comfort does.I share the reality of working in multiple salons, the challenges I faced, the boss who unknowingly taught me some of my biggest life lessons, and the moment I knew it was time to go fully on my own.This episode also opens up about the parts people don’t always see - imposter syndrome, self-doubt, anxiety, sleepless nights, and the fear of getting things wrong when you’re young and building something from scratch.I talk about entering competitions, receiving feedback that changed the direction of my entire career, working with brands, creating my own manuals, and continuously pushing myself beyond my comfort zone.Every experience shaped me. Every challenge had a purpose.If you would like me to share more about my later Journey - what I did to stand out to have incredible oppitunities with brands, let me know in the comment section, I'd love to hear what you would love to listen to on this podcast.And if you’re at the beginning of your journey or going through some difficult moments or wanting some inspiration - this episode is for you.🎧 Available now on Spotify & YouTubeThank you for pressing play and joining me! If you would love to connect - follow and DM me. I would love to hear your stories.Instagram: https://www.instagram.com/beyondthetweezers?igsh=MmN1dTVlYTA3N2Zo&utm_source=qr

Send us a message ✨In this episode of Beyond the Tweezers, I sit down with Susanna Kettle Williams, Head Trainer at London Lash Pro, to talk about how one decision changed everything.Before lashes, Susanna was working in a bank, even travelling to India for work. After becoming a mum, she knew she needed something that would fit around her children - and around the same time, having her lashes done for the first time gave her a level of confidence that stayed with her. That feeling led her to book a lash course, without any idea of where it might lead.From there, things began to shift.Before her name was widely known, Susanna was already working with Love Island and TOWIE stars. We also talk about a chance meeting during a pedicure appointment that led to an unexpected opportunity with Stacey Solomon, and a later in her career working with Michelle Keegan that resulted in her work being featured in HELLO! Magazine -  a real OMG moment!Now Head Trainer at London Lash Pro, Susanna reflects on confidence, the struggles throughout, motherhood, growth, and what it really takes to build a career in beauty that goes beyond just the skill.This episode is for beauty professionals who want inspiration, perspective, and a reminder that taking action, even without a clear plan - can open doors you never expected.Thank you for pressing play and joining me! If you would love to connect - follow and DM me. I would love to hear your stories.Instagram: https://www.instagram.com/beyondthetweezers?igsh=MmN1dTVlYTA3N2Zo&utm_source=qr

Send us a message ✨Welcome to Beyond the Tweezers!In this first episode, I’m inviting you into the space and sharing why this podcast exists. This isn’t about techniques or trends - it’s about the artist beyond the skill, the person behind the tweezers, and the conversations that don’t usually make it onto Instagram.This podcast was created for lash and beauty artists who want more: more honesty, more guidance, more real insight into what building a career in this industry actually looks like.In this episode, I talk about the vision behind Beyond the Tweezers, what you can expect from future solo and guest episodes, and why these fly on the wall conversations matter.Whether you’re just starting out or years into your journey, this is your seat at the table.Welcome to the family!Thank you for pressing play and joining me! If you would love to connect - follow and DM me. I would love to hear your stories.Instagram: https://www.instagram.com/beyondthetweezers?igsh=MmN1dTVlYTA3N2Zo&utm_source=qr