PODCAST · business
Beyond the Vines
by Amy Ahlers
Welcome to the Beyond the Vines podcast, where I interview local business owners in Sonoma County to highlight small business and grow our community. I’m your host, Amy Ahlers- a mom, realtor, and Sonoma County native, and I am excited to connect you to some amazing people in this beautiful area that we call home.
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100
More Than a Meal: How Sonoma Family Meal is Feeding Community & Creating Opportunity
In this episode of Beyond the Vines, I sit down with Elana Nelson, Director of Development & Social Enterprise for Sonoma Family Meal and Sabor Food Truck. If you’ve ever grabbed a bite from Sabor, you might know the food is incredible—but what you may not realize is the powerful mission behind it. We talk about how Sonoma Family Meal began, the need it was created to serve, and how it has grown into an organization that not only provides meals to those facing food insecurity, but also creates meaningful job training and opportunities within our community. Elana shares how Sabor Food Truck came to life as a social enterprise, what that actually means, and how something as simple as a meal can create connection, nourishment, and long-term impact. This conversation is a beautiful reminder of the good happening right here in Sonoma County—and how supporting local can truly make a difference. You can find Sonoma Family Meal on Instagram at @sonomafamilymeal and on the web at sonomafamilymeal.org. You can find Sabor Food Truck on Instagram at @sabor_food_truck. You can find Amy Ahlers at amyahlersrealestate.com and @amyahlers_realtor on Instagram. The views, thoughts, and opinions expressed by guests on Beyond the Vines are solely their own and do not necessarily reflect those of the host, Amy Ahlers, or LivXplore Real Estate & Lifestyle.
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99
The Story Behind LivXplore: A 100th Episode Conversation with Its Founders!
For this special 100th episode of Beyond the Vines, I’m sitting down with two people who have played such an important role in my own journey—Sean Payne and Nieves DeMartini, co-founders of LivXplore Real Estate. LivXplore is a boutique brokerage based in the heart of downtown Petaluma, serving Sonoma and Marin Counties, and built on a vision of doing real estate differently—more intentionally, more collaboratively, and with a deep connection to community. In this episode, we talk about what inspired Sean and Nieves to create LivXplore, what was missing in the traditional brokerage model, and how they’ve built a space that truly supports both their agents and their clients. We also dive into the importance of storytelling in real estate, the role of content and connection in today’s world, and the unique addition of LivXplore’s in-house podcast studio (where this episode was recorded!). This conversation is such a full-circle moment for me, and I couldn’t think of a better way to celebrate 100 episodes. Thank you for being here, for supporting this podcast, and for continuing to show up for the incredible people and businesses that make our community so special. You can find LivXplore Real Estate & Lifestyle on Instagram at @livxplorerealestate and on the web at www.livxplore.com. You can find Amy Ahlers at amyahlersrealestate.com and @amyahlers_realtor on Instagram. The views, thoughts, and opinions expressed by guests on Beyond the Vines are solely their own and do not necessarily reflect those of the host, Amy Ahlers, or LivXplore Real Estate & Lifestyle.
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98
Elevating Everyday Beauty: A Conversation with Masara Miramontez
In this episode of Beyond the Vines, I sit down with Masara Miramontez—renowned local makeup artist and founder of Modern Luxe Lounge—to talk about her journey from building a sought-after bridal beauty business to opening a stunning, full-service beauty space in the heart of downtown Santa Rosa. Masara shares how she’s grown her brand with intention, what inspired her to create a luxury, all-in-one beauty experience, and how she’s curated a team of talented hairstylists and aestheticians to serve her clients in a more elevated way. We also dive into what it really looks like to evolve from solo artist to business owner, the importance of creating an experience (not just a service), and how community has played a role in her success. Whether you’re a bride-to-be, a local looking for your new go-to beauty spot, or someone inspired by entrepreneurship, this episode is filled with insight, inspiration, and a behind-the-scenes look at one of Sonoma County’s most exciting new spaces. You can find Modern Luxe Lounge on Instagram at @modernluxelounge and you can find Masara on Instagram at @makeupbymasara You can find Amy Ahlers at amyahlersrealestate.com and @amyahlers_realtor on Instagram. The views, thoughts, and opinions expressed by guests on Beyond the Vines are solely their own and do not necessarily reflect those of the host, Amy Ahlers, or LivXplore Real Estate & Lifestyle.
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97
Casual Classics & Timeless Living with Emily Lynch of Acorn Shop
In this episode of Beyond the Vines, I sit down with Emily Lynch, owner of Acorn Shops in Petaluma and Sebastopol—two beautifully curated spaces that have become staples in our local community. We talk about how her East Coast and West Coast influences come together in her signature style, what it really looks like to build a brick-and-mortar business, and how she thoughtfully curates what she calls “casual classics”—timeless, well-made pieces designed for everyday life at home. This episode is all about following your path, creating something meaningful, and building a business that reflects both your lifestyle and your community. You can find Acorn on Instagram at @acorn.shop and on the web at www.acornshop.co You can find Amy Ahlers at amyahlersrealestate.com and @amyahlers_realtor on Instagram. The views, thoughts, and opinions expressed by guests on Beyond the Vines are solely their own and do not necessarily reflect those of the host, Amy Ahlers, or LivXplore Real Estate & Lifestyle.
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The Bigger Picture: Smart Financial Planning with Jackie Egidio of Sonoma Wealth Advisors
When it comes to building wealth, it’s not about one decision—it’s about having a plan that brings everything together. In this episode of Beyond the Vines, I sit down with Jackie Egidio, Chief Operating Officer at Sonoma Wealth Advisors, to talk about what it really means to take a holistic approach to your finances. From financial planning and tax strategy to investing, retirement, and supporting business owners, Jackie shares how all the pieces work together to create long-term success. We also talk about common misconceptions around wealth management, what people often overlook when it comes to planning, and simple steps you can take to feel more confident and in control of your financial future. Whether you’re just getting started or looking to refine your strategy, this episode will leave you feeling more informed and empowered. You can find Sonoma Wealth Advisors on Instagram at @sonomawealth and on the web at sonomawealthadvisors.com. You can find Amy Ahlers at amyahlersrealestate.com and @amyahlers_realtor on Instagram. The views, thoughts, and opinions expressed by guests on Beyond the Vines are solely their own and do not necessarily reflect those of the host, Amy Ahlers, or LivXplore Real Estate & Lifestyle.
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95
Investing in Our Students: A Conversation with Maureen Highland of PEF
What does it really take to support our local schools, and why does it matter for the entire community? In this episode of Beyond the Vines, I’m joined by Maureen Highland of the Petaluma Educational Foundation to talk about the powerful work PEF is doing for students, teachers, and classrooms across Petaluma. We dive into the programs they fund, the gaps they help fill, and the real impact they’re making every single day. As both a mom and a proud PEF board member, this conversation is especially meaningful to me. Whether you have kids in the school system or simply care about the future of our community, this episode will leave you feeling inspired and more connected to what’s happening right here in Petaluma. If this conversation resonates with you, there are so many ways to support—from attending local events to getting involved or simply helping spread the word. Every little bit makes a difference for our students and our schools. You can find PEF on Instagram at @pefproud and on the web at www.pefinfo.com. You can find Alphabet Soup on Instagram at @alphabetsoupshops. You can find Amy Ahlers at amyahlersrealestate.com and @amyahlers_realtor on Instagram. The views, thoughts, and opinions expressed by guests on Beyond the Vines are solely their own and do not necessarily reflect those of the host, Amy Ahlers, or LivXplore Real Estate & Lifestyle.
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Behind the Mic with Amber Bledsoe of Froggy 92.9
In this episode of Beyond the Vines, Amy sits down with Amber Bledsoe, the voice behind Mornings with Amber on Froggy 92.9. With more than 16 years in broadcasting, Amber has built a career connecting with listeners through music, pop culture, and authentic conversation. Originally from Georgia, Amber studied Music Business and Communication at the University of Georgia before launching her career in radio. Today, she wakes up Sonoma County every weekday morning from 5–10am, bringing energy, humor, and a little country music to the airwaves. Amy and Amber talk about Amber’s path into radio, the behind-the-scenes reality of morning shows, and the story of how she landed her role at Froggy 92.9. They also dive into what it’s like to connect with the community through live events, music, and moments like giving away Country Summer tickets — something Amy’s own daughter was lucky enough to win! This conversation is a fun look at life behind the microphone and the role local radio still plays in bringing communities together. You can find Amber on Instagram at @froggy929 and @morningswithamberradioon the web at www.froggy929.com. You can find Amy Ahlers at amyahlersrealestate.com and @amyahlers_realtor on Instagram. The views, thoughts, and opinions expressed by guests on Beyond the Vines are solely their own and do not necessarily reflect those of the host, Amy Ahlers, or LivXplore Real Estate & Lifestyle.
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93
Stronger Every Day: Inside X’Core Northbay with Maren Bean
On this episode of Beyond the Vines, I sit down with Maren Bean, owner of X’Core Northbay, with locations in Petaluma, San Anselmo, and soon-to-open Novato. We talk about how Maren stepped into studio ownership, what makes the X’Core workout so effective, and why it has become such a powerful part of so many people’s weekly routines. She shares what it really takes to grow from one boutique fitness studio to multiple locations — all while maintaining a strong sense of culture, connection, and community. If you’ve ever wondered whether this style of workout is right for you, felt intimidated to try something new, or are looking for a 45-minute class that delivers real results, this episode is for you. More than just fitness, X’Core is about building confidence, strength, and a supportive environment where everyone feels welcome. This conversation will leave you feeling inspired — and maybe ready to book your first class. You can find X’core on Instagram at @xcorenorthbay and on the web at xcorestudio.com. You can find Amy Ahlers at amyahlersrealestate.com and @amyahlers_realtor on Instagram. The views, thoughts, and opinions expressed by guests on Beyond the Vines are solely their own and do not necessarily reflect those of the host, Amy Ahlers, or LivXplore Real Estate & Lifestyle.
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92
Your Local Coffee Lady: Building Lovey Coffee Co. with Mary Orellana
In this episode of Beyond the Vines, I’m joined by Mary Orellana, the owner and founder of Lovey Coffee Co. — a woman-owned, small-batch coffee roaster rooted right here in Sonoma County. Mary shares her journey from a lifelong love of coffee to building a business centered on community, ethical sourcing, and connection. We talk about what it really looks like to start a coffee company from the ground up, the meaning behind the Lovey Coffee name, and what it’s like being “your local coffee lady” at pop-ups, events, and weddings throughout the area. She also opens up about the hands-on nature of small-batch roasting, the learning curves of entrepreneurship, and what success looks like to her today. Whether you’re a coffee lover, a small business supporter, or someone dreaming of starting something of your own, this conversation is full of heart, honesty, and inspiration. Grab a cup of coffee and enjoy this one. You can find Lovey Coffee Co. on Instagram at @loveycoffeeco and loveycoffeeco.com You can find Amy Ahlers at amyahlersrealestate.com and @amyahlers_realtor on Instagram. The views, thoughts, and opinions expressed by guests on Beyond the Vines are solely their own and do not necessarily reflect those of the host, Amy Ahlers, or LivXplore Real Estate & Lifestyle.
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91
Baked With Love: The Artistry of Red Bird Bakery
In this heartwarming episode, Amy sits down with Linda and Isaak Cermak, the married duo behind Sonoma County’s well-loved Red Bird Bakery — a place that feels like stepping into someone’s home kitchen the moment you walk through the door. Together, they share the story behind the name, the roots that inspire their craft, and the early mornings spent “listening to the dough” and growing their business. This conversation unfolds like a slow, comforting bake: full of intention, creativity, and a deep love for nourishing their community. From the delicate layers of Linda’s pastries to Isaak’s artisan loaves shaped by decades of craft, you’ll hear how the Cermaks built a bakery centered on warmth, connection, and the simple joy of feeding people well. It’s a celebration of small town magic, shared dreams, and the beauty of building something meaningful together. You can find Red Bird Bakery at 556 East Cotati Ave in Cotati and 463 Sebastopol Ave in Santa Rosa. You can also find them on Instagram at @redbirdbakery and redbirdbakery.com. You can find Amy Ahlers at amyahlersrealestate.com and @amyahlers_realtor on Instagram. The views, thoughts, and opinions expressed by guests on Beyond the Vines are solely their own and do not necessarily reflect those of the host, Amy Ahlers, or LivXplore Real Estate & Lifestyle.
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90
Beyond Toys: How Poppy’s Has Become Petaluma’s Happy Place
Poppy’s was already one of downtown Petaluma’s most charming destinations — a cheerful, thoughtfully curated toy shop where families could find something special for every child. But since our last episode together, owner Kate Brown has taken her dream even further, transforming Poppy’s into a true community hub. In this episode, Kate shares the heart behind her expansion and what it’s been like to grow from a retail space into a multi-faceted gathering place that now includes a cafe (with boba!), a Homework Club, and a packed calendar of creative events. We talk about how she’s reimagined what a local store can be — a spot where families linger, friendships form, and community comes alive. As the holidays approach, Kate also gives us a peek at what’s in store this season — from gift ideas that spark joy to festive drinks that make shopping a little sweeter. Whether you’re a parent, a local shopper, or just someone who loves seeing small businesses thrive, this episode will leave you inspired to shop local, slow down, and savor the magic of connection this holiday season. You can find Poppy’s at 136 Petaluma Blvd N in Petaluma, @poppyspetaluma on Instagram, and poppyspetaluma.com. You can find Amy Ahlers at amyahlersrealestate.com and @amyahlers_realtor on Instagram. The views, thoughts, and opinions expressed by guests on Beyond the Vines are solely their own and do not necessarily reflect those of the host, Amy Ahlers, or LivXplore Real Estate & Lifestyle.
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89
Decking the Halls with Shades of Green: Holiday Magic with Alyssa Romano
It’s officially the most wonderful time of the year — and no one spreads the holiday spirit quite like Alyssa Romano, owner of Shades of Green Holiday Design. Based in Petaluma, Alyssa and her talented team specialize in transforming corporate offices, hospitality spaces, and local businesses into festive, elegant holiday showcases. In this episode of Beyond the Vines, Amy chats with Alyssa about how her creative career evolved into a full-service holiday design company that helps businesses take the stress out of seasonal decorating. From sparkling trees and lush garlands to tasteful lighting and timeless color palettes, Alyssa shares how she brings warmth and magic to spaces big and small — all while helping companies create an inviting, joyful atmosphere for their teams and customers. Tune in for a behind-the-scenes look at what goes into large-scale holiday installations, this year’s most popular design trends, and how Alyssa keeps the spirit alive year-round. Plus, she shares whether she’s hiring for the busy season and offers tips for making your own décor stand out this holiday. You can find Shades of Green at shadesofgreenholidaydesign.com and @shades_of_green_holiday_design on Instagram. You can find Amy Ahlers at amyahlersrealestate.com and @amyahlers_realtor on Instagram. The views, thoughts, and opinions expressed by guests on Beyond the Vines are solely their own and do not necessarily reflect those of the host, Amy Ahlers, or LivXplore Real Estate & Lifestyle.
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The Reform Room Experience: Movement, Mindfulness & Space for Everyone
Step into The Reform Room, Petaluma’s newest Pilates boutique where strength meets serenity. Owner Jess Cain has created a space that’s as beautiful as it is intentional — think exposed brick, lush greenery, warm lighting, and top-of-the-line reformers. From the moment you walk in, there’s an immediate sense of calm, balance, and care (and yes, the chilled eucalyptus towels after class are as amazing as they sound). But what truly sets The Reform Room apart is the vision to create a space that’s welcoming for everyone. Whether you’re a seasoned Pilates lover or stepping onto a reformer for the very first time, Jess wants each person who walks through her doors to feel seen, supported, and empowered. Her classes are designed to meet people where they are — helping clients build strength, confidence, and connection at their own pace. In this episode, Jess shares the inspiration behind opening The Reform Room, the journey that led her to Pilates, and how she’s building a community centered around wellness, inclusion, and genuine care. Whether you’re new to Pilates or just love discovering hidden gems in Petaluma, this conversation is your invitation to slow down, stretch, and reform your mind-body connection. You can find The Reform Room at 221 Water Street, Suite B in Petaluma, @the_reform_room on Instagram, and thereformroompilates.com. You can find Amy Ahlers at amyahlersrealestate.com and @amyahlers_realtor on Instagram. The views, thoughts, and opinions expressed by guests on Beyond the Vines are solely their own and do not necessarily reflect those of the host, Amy Ahlers, or LivXplore Real Estate & Lifestyle.
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87
Bringing Staged Style Home: A Conversation with Jennifer of Pezzolo & Co.
On this episode of Beyond the Vines, I sit down with Jennifer Pezzolo, owner of Pezzolo & Co., a premier staging and design business based in Petaluma. Known for her high-end transformations, Jennifer shares how staging creates that all-important first impression for buyers, why her outlet store has become a local favorite for furniture finds, and the fun behind her warehouse sales. We also talk about life as a longtime Petaluma resident and mom, and how community and creativity go hand-in-hand in her work. You can find Pezzolo & Co. at 850 Lindberg Lane, Suite C in Petaluma, @pezzoloandco on Instagram, and pezzoloandco.com. You can find Amy Ahlers at amyahlersrealestate.com and @amyahlers_realtor on Instagram. The views, thoughts, and opinions expressed by guests on Beyond the Vines are solely their own and do not necessarily reflect those of the host, Amy Ahlers, or LivXplore Real Estate & Lifestyle.
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86
Inside Obsessed Beauty & Style: A Boutique That’s More Than Just Shopping
Today on Beyond the Vines, I’m joined by Sherill Le, owner of Obsessed, and her right-hand woman, Denise Trevino. Obsessed is a downtown Petaluma boutique that’s all about fun, style, and helping women feel confident in what they wear. We’ll dive into Sherill’s journey of starting the shop, Denise’s perspective from behind the counter, and how Obsessed has become more than just a store—it’s a place to connect, laugh, and, yes, get a little obsessed with fashion. You can find Obsessed at 98 Western Ave in Petaluma and @obsessedshop on Instagram. You can find Amy Ahlers at amyahlersrealestate.com and @amyahlers_realtor on Instagram. The views, thoughts, and opinions expressed by guests on Beyond the Vines are solely their own and do not necessarily reflect those of the host, Amy Ahlers, or LivXplore Real Estate & Lifestyle.
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85
Savoring the Sweet Life at La Dolce Vita Wine Lounge
In this episode of Beyond the Vines, I sit down with Sahar Gharai, the owner of La Dolce Vita Wine Lounge in downtown Petaluma. With a name that means “the sweet life,” La Dolce Vita is all about creating a warm, welcoming space to enjoy thoughtfully curated wines, delicious bites, and community connection. Sahar shares the inspiration behind opening the lounge, her approach to selecting wines, and how La Dolce Vita has become a go-to spot for locals and visitors alike. Whether you’re a seasoned wine lover or just beginning to explore, this conversation is a toast to savoring life’s sweetest moments. You can find La Dolce Vita Wine Lounge at www.ldvwine.com and @ladolcevitawinelounge on Instagram. You can find Amy Ahlers at amyahlersrealestate.com and @amyahlers_realtor on Instagram. The views, thoughts, and opinions expressed by guests on Beyond the Vines are solely their own and do not necessarily reflect those of the host, Amy Ahlers, or LivXplore Real Estate & Lifestyle.
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84
Finding Their Voice: Coach Cara Wasden & Her Students on Public Speaking and Confidence
In this episode of Beyond the Vines, I’m thrilled to welcome back Coach Cara Wasden — and this time, she’s joined by three of her incredible former students, Kalista, Emma, and Violet. For over a decade, Cara has been teaching middle school students the art (and fun!) of public speaking, guiding them through prepared speeches, impromptu talks, and even summer camps full of improvisation. Together, we dive into the students’ experiences in class — from their nerves on the first day to their proudest moments on stage. You’ll hear about the challenges they’ve faced, the skills they’ve gained in confidence, communication, and creativity, and the joy that comes from pushing past fear. Whether you’re a parent considering this class for your child or simply love hearing stories of growth and encouragement, this episode will leave you smiling. You can find Coach Cara Wasden at coach-cara.com. You can find Amy Ahlers at amyahlersrealestate.com and @amyahlers_realtor on Instagram. The views, thoughts, and opinions expressed by guests on Beyond the Vines are solely their own and do not necessarily reflect those of the host, Amy Ahlers, or LivXplore Real Estate & Lifestyle.
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83
Where Kids Create and Parents Recharge: SoCo Kids Craft Club
In this episode of Beyond the Vines, I chat with Alysia Utroske, founder of SoCo Kids Craft Club, Sonoma County’s very own mobile craft club for kids. Alysia brings the creativity right to you, giving kids the chance to explore art through fun, hands-on projects—while parents enjoy a little breather. From her Coffee & Creativity pop-ups to her dream for the future of the club, Alysia is making art accessible, joyful, and community-driven. You can find SoCo Kids Craft Club at www.socokidscraftclub.org and on Instagram at @soco.kids.craft.club. You can find Amy Ahlers at amyahlersrealestate.com and @amyahlers_realtor on Instagram. The views, thoughts, and opinions expressed by guests on Beyond the Vines are solely their own and do not necessarily reflect those of the host, Amy Ahlers, or LivXplore Real Estate & Lifestyle.
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82
Housing Matters: A Conversation with Jen Klose of Generation Housing
This week on Beyond the Vines, Amy sits down with Jen Klose, Executive Director of Generation Housing, to talk about the organization's mission to ensure everyone in our community has access to a safe, stable, and affordable place to call home. Jen shares how Gen H is working to address local housing challenges, advocate for smart policy, and create opportunities through collaboration, education, and action. Whether you're a homeowner, renter, or simply someone who cares about the future of Sonoma County, this conversation is a must-listen. You can find Generation Housing at generationhousing.org and on Instagram at @wearegenh. You can find Amy Ahlers at amyahlersrealestate.com and @amyahlers_realtor on Instagram. The views, thoughts, and opinions expressed by guests on Beyond the Vines are solely their own and do not necessarily reflect those of the host, Amy Ahlers, or LivXplore Real Estate & Lifestyle.
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81
Connecting Women and Supporting Causes with Vida Flow
Lena Furlong is back on Beyond the Vines — and this time, she’s here to invite you to something truly special. The upcoming Vida Flow event, featuring The M Factor documentary, is more than just a gathering; it’s a powerful fundraiser for the Polly Klaas Foundation and a space for people to connect, learn, and celebrate every stage of life from pre-menopause to menopause and beyond. Hosted right here in Petaluma, the event will feature inspiring speakers, valuable resources, and a vibrant community ready to lift each other up. Through her Vida Flow brand, Lena is leading the charge in breaking the silence around menopause, offering education, visibility, and the reminder that we are all superhero rock stars. Tune in to hear why this event matters, what you can expect when you attend, and how you can be part of a movement that’s changing the conversation — and the community — for women everywhere. You can find Vida Flow at vidaflow.podia.com. The event is Thursday, August 21st at 5:30pm and tickets can be purchased on the Vida Flow website. You can find Amy Ahlers at amyahlersrealestate.com and @amyahlers_realtor on Instagram.
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80
Rooted in Connection: How CultivaTeen Roots is Changing the Parenting Game
Parenting a teen can feel like navigating a whole new world—and you don’t have to do it alone. In this episode, I sit down with Hannah Takajo, Caitlin Severin, and Aliah Singh, the powerhouse trio behind CultivaTeen Roots and their new course for parents, Making AdoleSense. Together, they share what inspired them to launch this meaningful venture, how their unique backgrounds shaped their approach, and why adolescence is such a critical time for both teens and parents. We talk about the challenges modern parents face, how to reconnect with your teen, and practical tools to help you feel more grounded, empowered, and supported. If you’re parenting a teen (or tween!), this conversation is a must-listen. You can find CultivaTeen Roots at @cultivateenroots on Instagram and cultivateenroots.com. You can find Amy Ahlers at amyahlersrealestate.com and @amyahlers_realtor on Instagram.
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From Seoul to Soul: Gina Markle’s Journey with Ji’s Kimchi
This week on Beyond the Vines, I’m joined by Gina Markle—the incredible entrepreneur behind Ji’s Kimchi. Raised in the Bay Area and inspired by her Korean roots, Gina began making kimchi while serving in the Coast Guard in Alaska. What started as a craving for home quickly became a business that now brings bold, beautiful flavor to kitchens across Sonoma County. We talk heritage, entrepreneurship, and what it means to share your love through food. You can find Ji’s Kimchi at @ginajikimchi on Instagram and jiskimchi.com. You can find Amy Ahlers at amyahlersrealestate.com and @amyahlers_realtor on Instagram.
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78
Finding Magic in the Everyday with Author Melanie Durham
In this episode, I sit down with Melanie Durham—children’s author, mom of two, and a local small business owner. When a sudden illness brought Melanie’s fast-paced world to a halt, she began seeking quiet, meaningful ways to stay connected with her kids. What started as personal rituals of mindfulness became the heart of her first children’s book, Every Day Magic. In this episode, Melanie shares her deeply personal journey, the healing power of storytelling, and the beautiful reminder that magic is something we create every day. You can find author Melanie Durham at @magicbymelanie on Instagram and magicbymelanie.com. You can find Amy Ahlers at amyahlersrealestate.com and @amyahlers_realtor on Instagram.
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Parenting the Stuck Athlete: A Conversation with Rebecca Smith
When your athlete loses their spark, it’s hard to know what to do—or say. In this episode, I sit down with Rebecca Smith, a mental performance coach who’s helped thousands of kids (and parents!) navigate the emotional ups and downs of youth sports. We chat about her book Parenting Through Mental Blocks and what it really takes to raise confident, happy athletes—without the pressure. Whether you’re on the sidelines or just cheering from home, you’ll walk away with tips, perspective, and a whole lot of hope. You can find Complete Performance Coaching at @complete_performance on Instagram and completeperformancecoaching.com. You can find Amy Ahlers at amyahlersrealestate.com and @amyahlers_realtor on Instagram.
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76
Building Strength and Community with Conny Schneider of SomoFit
In this inspiring episode of Beyond the Vines, I sit down with Conny Schneider, co-founder of the brand new gym, SomoFit, in Sonoma County. Conny shares her personal journey of discovering fitness as a source of strength, friendship, and belonging after moving to the United States—and how that experience shaped her vision for SomoFit today. We talk about her passion for creating a welcoming, community-focused fitness space, her approach to evidence-based training, and why she believes movement is a universal language that brings people together. Whether you're a fitness enthusiast or someone just looking for a place to feel connected, you'll love hearing Conny’s story and the heart behind SomoFit. Tune in for a conversation full of inspiration, wellness tips, and a fresh take on what it really means to feel strong—inside and out. You can find SomoFit at @somo_fit on Instagram and SomoFit.com. You can find Amy Ahlers at amyahlersrealestate.com and @amyahlers_realtor on Instagram.
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75
Where Style Feels Like Home: Inside Bella, the Beloved Local Boutique
Step into the world of effortless style with Stacy Templeton Kaplan, the powerhouse behind Bella, a beloved boutique with locations in Petaluma, Novato, Greenbrae, and Mill Valley. In this episode, Stacy shares the inspiring story behind Bella’s beginnings, what it takes to run multiple thriving stores, and how she curates collections that help women feel confident, comfortable, and stylish. Whether you're a fashion lover, local business supporter, or budding entrepreneur, this conversation is full of heart, insight, and inspiration. You can find Bella at @bellaboutiquemarin on Instagram, www.bellamarin.com, and at their Petaluma, Greenbrae, Novato and Mill Valley locations. You can find Amy Ahlers at amyahlersrealestate.com and @amyahlers_realtor on Instagram.
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74
Poured with Purpose, Lit with Love: A Conversation with Katie May of SoCo Candle Co
In this episode of Beyond the Vines, we're lighting things up with Katie May, founder of SoCo Candle Co—a Sonoma County-based business known for its eco-friendly candles poured into upcycled wine bottles, cans, and more. Katie shares how a simple love for DIY projects turned into a creative business rooted in sustainability, local spirit, and unforgettable scents. We dive into how she designs her seasonal collections, balances art and entrepreneurship, and connects with the community through markets and handmade charm. Whether you're a candle lover, small business enthusiast, or just someone who appreciates a good story—you’re going to love this one. You can find SoCo Candle Co at @sococandleco on Instagram and www.sococandleco.com. You can find Amy Ahlers at amyahlersrealestate.com and @amyahlers_realtor on Instagram.
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73
Life on Leash: Petra Macega and the VIP Pack
Get ready for wagging tails and heartwarming stories! In this episode of Beyond the Vines, I sit down with Petra Macega, the beloved founder of The VIP Pack in Petaluma. Known for her joyful dog-walking adventures and irresistible social media presence, Petra shares how she turned her passion for pups into a thriving business. We talk pack dynamics, popular pup photos, behind-the-scenes moments, and the deep connections she’s built with both dogs and their humans. Whether you're a dog lover, a business enthusiast, or just here for the good vibes—this episode will leave you smiling. You can find The VIP Pack at www.thevippack.com and @the_vip_pack on Instagram. You can find Amy Ahlers at amyahlersrealestate.com and @amyahlers_realtor on Instagram.
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72
Shifting Your Mindset: A Conversation with Coach Mayra Alexandra Hernandez
In this episode of Beyond the Vines, I sit down with Mayra Alexandra Hernandez, a Mindset and Leadership Coach who helps high-achieving women break through limiting beliefs and step into their full potential. We talk about her unique journey from engineering to coaching, the challenges she faced as a woman in male-dominated industries, and how neuroscience, mindfulness, and emotional intelligence play into personal growth. Whether you're a business owner, a leader, or simply someone looking to feel more confident and aligned in your life, this episode is packed with inspiration and practical tips to help you shift your mindset and thrive. You can find Mayra Alexandra Hernandez on LinkedIn and at @mayra_hernandez_coaching on Instagram. You can find Amy Ahlers at amyahlersrealestate.com and @amyahlers_realtor on Instagram.
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71
Glow on the Go: Skincare Secrets & Business Insights with Hayley Jacquin of Face Foundrie
Ever wished for radiant skin without the hassle of a complicated routine? In this episode of Beyond the Vines, I sit down with Hayley Jacquin, co-owner of Face Foundrie San Francisco, to talk all things skincare, beauty business, and the magic of an efficient facial. Hayley shares her journey into the skincare world, the unique approach Face Foundrie brings to accessible skincare, and expert tips for achieving glowing skin—no matter how busy you are. We also dive into common skincare mistakes, industry trends, and what it takes to launch a beauty business in a competitive city like San Francisco (soon to be Corte Madera and Santa Rosa as well!). Whether you're a skincare fanatic or just looking for simple ways to elevate your routine, this episode is packed with insider knowledge you won’t want to miss! You can find Face Foundrie at facefoundrie.com/location/san-francisco and @facefoundriesanfrancisco on Instagram. You can find Amy Ahlers at amyahlersrealestate.com and @amyahlers_realtor on Instagram.
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70
Building Strength from the Inside Out with Amanda Norton of Body English Health and Performance
In this episode of Beyond the Vines, we're sitting down with Amanda Norton of Body English Health and Performance in Petaluma. Amanda shares the story behind her unique approach to fitness, where movement, recovery, and mindset all play a role in helping clients perform—and feel—their best. Whether you're an athlete looking to level up, someone simply wanting to move through life with more ease, or a parent looking for fun classes for their child, Amanda's philosophy is all about creating a sustainable, strong foundation. Tune in as we talk about breaking fitness myths, building healthy routines, and how the Petaluma community inspires her work every day. You can find Body English Health and Fitness at www.bodyenglish.fit and @bodyenglish.fit on Instagram. You can find Amy Ahlers at amyahlersrealestate.com and @amyahlers_realtor on Instagram.
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69
Unlocking Communication: Speech & Language Insights with Lori Walker
In this episode of Beyond the Vines, I sit down with Lori Walker, the director and owner of Speech and Language Services of Marin-Sonoma. Lori shares her expertise in speech and language development, discussing the early signs that a child may need therapy, practical tips for parents, and the impact of effective communication at any age. We also dive into her journey as a business owner, the evolution of speech therapy, and the rewarding work of helping people find their voice. Whether you're a parent, educator, or simply curious about the field, this conversation is packed with valuable insights! You can find Speech and Language Services of Marin-Sonoma at www.speechlanguage.info and @speechandlanguageservices on Instagram and Facebook. You can find Amy Ahlers at amyahlersrealestate.com and @amyahlers_realtor on Instagram.
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68
Fine Tuning Performance: Inside 707 Racing Suspension with Joel Burkett
In this episode of Beyond the Vines, we’re diving into the world of racing suspension with Joel Burkett, the mastermind behind 707 Racing Suspension. Whether you’re a seasoned racer or just curious about what goes into fine-tuning a high-performance vehicle, Joel breaks it all down—explaining how suspension affects speed, stability, and control on the track and beyond. From common misconceptions to cutting-edge advancements, get ready for an insightful ride into the world of motorsports engineering. Buckle up and tune in! You can find 707 Racing Suspension at www.707suspension.com and @707racingsuspension on Instagram and Facebook. You can find Amy Ahlers at amyahlersrealestate.com and @amyahlers_realtor on Instagram.
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67
Rising to Success: The Story Behind Kelley Sourdough Co
In this episode of Beyond the Vines, we’re diving into the world of sourdough with Kelley Brennick, the talented baker and founder of Kelley Sourdough Co in Petaluma. Kelley shares her journey from passionate home baker to successful business owner, revealing the art and science behind crafting the perfect loaf. We discuss the magic of fermentation, the health benefits of sourdough, and the challenges of running a small bakery. Plus, Kelley spills the secrets behind her favorite flavors, kitchen experiments, and what’s next for her growing business. Tune in for a conversation that’s as warm and comforting as a freshly baked loaf! You can find Kelley Sourdough Co at @kelleysourdoughco on Instagram and Facebook. You can order her products by clicking here. You can find Amy Ahlers at amyahlersrealestate.com and @amyahlers_realtor on Instagram.
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66
Rooted in Design: A Conversation with Lena Furlong of Sol Landscapes
In this episode of Beyond the Vines, we sit down with Lena Furlong, the visionary behind Sol Landscapes, a company dedicated to creating beautiful and sustainable outdoor spaces. Lena shares how her passion for irrigation and design led her to start her own business, the challenges and triumphs of running a landscaping company, and how she helps clients bring their dream landscapes to life. Tune in as we discuss the artistry of outdoor design and the inspiration behind Sol Landscapes. Whether you’re a plant lover, a design enthusiast, or an aspiring entrepreneur, this conversation is sure to inspire! You can find Lena Furlong at sollandscapes.net and @sollandscapesinc on Instagram. You can find Amy Ahlers at amyahlersrealestate.com and @amyahlers_realtor on Instagram.
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65
Creating Functional and Beautiful Spaces with The Den Design Group
In this episode of Beyond the Vines, we sit down with Nicole Cave and Desiree Fox, the talented sister duo behind The Den Design Group, an interior design firm specializing in both residential and commercial spaces. Nicole and Desiree share the journey that led to the creation of their design powerhouse, their approach to turning clients’ visions into stunning realities, and tips for making your own space both functional and beautiful. Whether you're looking for inspiration to refresh your home or curious about the latest trends in interior design, this episode is packed with creative insights and practical advice you won’t want to miss! You can find The Den Design Group at thedendesigngroup.com and @thedendesigngroup on Instagram. You can find Amy Ahlers at amyahlersrealestate.com and @amyahlers_realtor on Instagram.
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64
Empowering Young Voices: Public Speaking Skills with Cara Wasden
In this episode of Beyond the Vines, Amy Ahlers has a conversation with Cara Wasden, a dedicated Communication Coach who specializes in teaching public speaking skills to children. Discover how Cara helps young learners build confidence, overcome the fear of speaking, and develop lifelong communication skills. Amy shares her personal connection to Cara’s work, as her own daughter has benefited from Cara’s empowering classes. Tune in for inspiring stories, practical tips for parents, and a behind-the-scenes look at how Cara is shaping the next generation of confident communicators. You can find Cara Wasden at coach-cara.com or email her at [email protected]. You can find Amy Ahlers at amyahlersrealestate.com and @amyahlers_realtor on Instagram.
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63
A Sonoma County Retail Gem: Meet Kaitlin Loewenthal of The Hello Shops!
In this episode of Beyond the Vines, host Amy Ahlers sits down with Kaitlin Loewenthal, the creative mind behind The Hello Shops, to discuss her journey as a local business owner. Kaitlin shares the inspiration behind her carefully curated selection of products, how she creates a welcoming experience for her customers, and the ways her shops connect with the Petaluma community. Whether you're a fan of unique finds, an aspiring entrepreneur, or simply curious about what makes The Hello Shops special, this conversation offers insights and inspiration you won’t want to miss! You can find the Hello Shops at 10101 Main St. in Penngrove, 536 Broadway St. in Sonoma, TheHelloShops.com, and @thehelloshops on Instagram. You can find Amy Ahlers at amyahlersrealestate.com and @amyahlers_realtor on Instagram.
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62
Embrace, Heal, Thrive: Unlocking Emotional Wellness with Ali Kates
In this episode of Beyond the Vines, Amy Ahlers sits down with Ali Kates, an Emotional Health Coach dedicated to helping individuals process trauma, heal their nervous systems, and overcome emotional blocks. Ali shares her journey into emotional health coaching, the importance of genuine self-care, and practical strategies to foster deeper relationships. Tune in to discover small but powerful steps to improve your emotional well-being and learn how emotional healing can unlock a more fulfilling life. Whether you’re looking to overcome challenges or thrive in your personal relationships, this conversation offers inspiration and insight for all. You can find Ali Kates at www.alikates.co and @alikates.co on Instagram. You can find Amy Ahlers at amyahlersrealestate.com and @amyahlers_realtor on Instagram.
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61
Brewing Community: Organic Coffee and Local Treats with Grand Central Petaluma
In this episode of Beyond the Vines, we sit down with Natalie Vinueza, owner of Grand Central Petaluma, a cozy riverside coffee shop in downtown Petaluma. Natalie shares the inspiration behind her shop, the importance of serving organic and fair trade coffee, and how locally sourced empanadas and pastries have become customer favorites. We also explore the unique challenges of running a coffee and pastry business and the special connection Grand Central fosters within the community. Tune in for a conversation full of flavor, passion, and community spirit! You can find Grand Central Petaluma at 226 Weller Street, Petaluma and @grandcentralpetaluma on Instagram. You can find Amy Ahlers at amyahlersrealestate.com and @amyahlers_realtor on Instagram.
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60
The Future of Petaluma Schools: Understanding Bonds Before Election Day
In this episode of Beyond the Vines, we sit down with Amanda Bonivert, Chief Business Official of Petaluma City Schools, to discuss the upcoming school bonds on the ballot this election day. Amanda shares insights into how these bonds aim to improve local schools, the financial impact on taxpayers, and the long-term vision for education in our community. Tune in to learn what’s at stake and how these measures could shape the future of Petaluma’s students and families. You can find more information at www.supportpetalumaschools.com. You can find Amy Ahlers at amyahlersrealestate.com and @amyahlers_realtor on Instagram.
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59
Planning for the Future: Estate Planning Insights with Yaasha Sabba of Sky Unlimited Law
In this episode of Beyond the Vines, we sit down with Yaasha Sabba, Chief Counsel at Sky Unlimited Law, to uncover the vital importance of estate planning. Whether you’re just starting to think about your future or have already taken steps to protect your family or business, Yaasha shares essential advice on how to create a plan that ensures your wishes are honored and your loved ones are cared for. From wills and trusts to healthcare directives, tune in to learn how estate planning strategies can bring peace of mind for you and your family. You can find Yaasha Sabba of Sky Unlimited Law at www.skyunlimited.law. You can find Amy Ahlers at amyahlersrealestate.com and @amyahlers_realtor on Instagram.
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58
Vinyl Revival: The Passion Behind Petaluma's Paradise Found Records & Music
In this episode of Beyond the Vines, we sit down with David Lannon, the passionate and knowledgeable owner of Paradise Found Records & Music in downtown Petaluma. David shares the story behind his thriving record store, why vinyl is making a powerful comeback, and how Paradise Found has become a hub for music lovers in the community. From curating a one-of-a-kind vinyl collection to connecting with customers on a deeper level, David offers a peek into the world of running a niche small business in the digital age. Whether you're a vinyl enthusiast or a lover of local culture, this conversation is sure to strike the right chord! You can find Paradise Found Records & Music at 316 B Street in Petaluma, www.paradisefoundrecordsmusic.com and @paradisefound_petaluma on Instagram. You can find Amy Ahlers at amyahlersrealestate.com and @amyahlers_realtor on Instagram.
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57
Floral Artistry with Tali Bouskila: Behind the Blooms at Flower Casita
In this episode of Beyond the Vines, we’re joined by Tali Bouskila, the creative force behind Flower Casita in downtown Petaluma. Tali shares the inspiring journey that led her to open her own floral shop, where she and her team create stunning and unique arrangements for deliveries, purchases, and events—including the gorgeous florals for my own wedding! From her design inspiration to insider tips on creating long-lasting arrangements, Tali reveals the artistry and passion that go into every bouquet. Tune in for a deep dive into the world of florals and discover how Flower Casita helps clients bring their floral dreams to life. You can find Flower Casita at flowercasita.com and @flowercasita on Instagram. You can find Amy Ahlers at amyahlersrealestate.com and @amyahlers_realtor on Instagram.
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56
From Earth to Essence: Tiana Sawyer on Organic Winemaking and the Family Legacy of Wild Rising Wines
In this episode of Beyond the Vines, we have the pleasure of speaking with Tiana Sawyer, one of the visionary founders behind Wild Rising Wines. Tiana takes us on a fascinating journey through the world of winemaking, sharing how she combines passion, creativity, and dedication to craft wines that are as unique as they are exceptional. We delve into the inspiration behind Wild Rising Wines, discussing the innovative techniques she employs throughout the winemaking process. Tiana also opens up about the striking designs of her wine labels, revealing the artistic process and the stories that each label tells. As a female entrepreneur in a traditionally male-dominated industry, Tiana shares her experiences, challenges, and triumphs, offering valuable insights into what it takes to succeed and thrive as a woman in the wine world. Whether you're a wine connoisseur, an aspiring winemaker, or someone who appreciates the artistry and hard work behind every bottle, this episode offers a deep dive into the heart of Wild Rising Wines. Discover how Tiana Sawyer is not just making wine, but also making waves in the industry, one beautifully crafted bottle at a time. You can find Wild Rising Wines at wildrisingwines.com and @wildrisingwines on Instagram. You can find Amy Ahlers at amyahlersrealestate.com and @amyahlers_realtor on Instagram.
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55
Sustaining a Petaluma Legacy: A Conversation with Shelina Moreda of Moreda Valley Dairy
In this episode of Beyond the Vines, we sit down with motorcycle racer and Cover Girl, Shelina Moreda, of Moreda Valley Dairy and Moreda Family Farms. Shelina shares the rich history and daily operations of their organic family-owned dairy in Petaluma, highlighting their commitment to organic practices and animal welfare. We delve into the traditions and sustainability of running an organic dairy and explore the potential impacts of Measure J on the small local farms we have come to rely on here in Sonoma County. Join us for an insightful conversation about community, sustainability, and the future of organic farming. You can find Moreda Valley Dairy and Moreda Family Farms at moredafamilyfarms.com and @moredafamilyfarm on Instagram. You can find Amy Ahlers at amyahlersrealestate.com and @amyahlers_realtor on Instagram.
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54
Savoring Financial Freedom: Tips from the Hosts of Price of Avocado Toast
Join us on this episode of Beyond the Vines as we dive into the world of personal finance with Haley and Justin Brown-Woods, the dynamic duo behind the popular podcast Price of Avocado Toast. Discover the inspiration behind their unique podcast and coaching program, and learn how they make complex financial topics engaging and accessible. Haley and Justin share insights into their journey as financial coaches, discuss common pitfalls millennials face, and reveal the strategies they use to help their clients achieve financial wellness using a holistic approach. Whether you're looking to improve your financial literacy or simply curious about the art of podcasting, this episode is packed with valuable advice and behind-the-scenes stories. Don’t miss it! You can find Price of Avocado Toast at priceofavocadotoast.com and @priceofavocadotoast on Facebook, TikTok and Instagram. You can find Amy Ahlers at amyahlersrealestate.com and @amyahlers_realtor on Instagram.
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53
Building Excellence: Dominic Dotto on Sustainable Luxury Homes and Innovation
On this special episode of Beyond the Vines, join Amy Ahlers, Sean Payne, and Isaiah Chass as they interview Dominic Dotto, founder of the Dotto Construction, a bespoke builder renowned for custom home building in Marin County and the North Bay area. Discover Dominic’s journey, his insights on sustainable home building, and the innovative approaches that set his company apart in the luxury home market. Learn about the importance of client relationships, early communication, and how Dotto Construction creates bespoke, net-zero homes with a focus on quality and service. You can find Dotto Construction at dottoconstruction.com and @dotto_company on Instagram. You can find Amy Ahlers at amyahlersrealestate.com and @amyahlers_realtor on Instagram.
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52
Building Community Through Play: An Interview with Kate Brown of Poppy’s Petaluma
In this heartwarming episode of Beyond the Vines, we sit down with Kate Brown, the passionate owner of Poppy's in Petaluma. Kate shares the inspiring story behind her unique toy store, which has become a cherished local gem known for its community engagement and family-friendly events. From the initial spark of inspiration to the challenges she’s faced and the triumphs she’s celebrated, Kate provides an inside look at what it takes to create a welcoming and fun environment for children and families. We explore how Poppy's is more than just a toy store—it’s a place where imaginations soar and community connections are strengthened. Join us as we delve into Kate's vision for the future of Poppy's and learn how she continues to nurture play and joy in the heart of Petaluma. Tune in for an episode filled with stories of community, creativity, and the power of play. You can find Poppy’s at poppyspetaluma.com and @poppyspetaluma on Instagram. You can find Amy Ahlers at amyahlersrealestate.com and @amyahlers_realtor on Instagram.
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51
Dance, Wellness, and Community: Megan Denton's Vision at Seraphim Studios
In this episode of Beyond the Vines, we delve into the world of dance and wellness with Megan Denton, the inspiring owner of Seraphim Studios in Petaluma. Megan shares the story behind Seraphim Studios, a haven for adults seeking a non-judgmental space to explore movement for the mind, body, and soul. Discover the unique classes and programs offered, the philosophy driving this inclusive studio, and how Megan is making a positive impact on the local community. Whether you're a seasoned dancer or just looking to move with grace, this episode will inspire you to embrace the joy of dance. You can find Seraphim Studios at seraphimdancefitness.com and @seraphimstudiospetaluma on Instagram. You can find Amy Ahlers at amyahlersrealestate.com and @amyahlers_realtor on Instagram.
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ABOUT THIS SHOW
Welcome to the Beyond the Vines podcast, where I interview local business owners in Sonoma County to highlight small business and grow our community. I’m your host, Amy Ahlers- a mom, realtor, and Sonoma County native, and I am excited to connect you to some amazing people in this beautiful area that we call home.
HOSTED BY
Amy Ahlers
CATEGORIES
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