PODCAST · business
Big Podcast Playbook - Grow Your Podcast. Build Your Audience.
by David Hooper
Big Podcast Playbook is the marketing podcast for podcasters! How to grow your podcast audience, better connect with listeners, and spread your message through podcasting with podcast marketing tips from media marketing expert David Hooper, author of Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show.
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198
Audacity and Blue Yeti Revealed
Breaking down the most debated podcasting tools and events with an insider's perspective - David Hooper rates them as overrated, underrated, or accurately rated on this episode of Build a Big Podcast! Episode Timestamps Introduction (00:00:05 - 00:00:56) Breaking the 4th wall Mentioning past insider episodes and newsletter Overwhelm with other work (new book, other projects, client work, NPR podcast) Introduction to "Build A Big Podcast" and episode format Episode Format: Over, Under, or Accurate (00:00:56 - 00:01:21) Explanation of the format: Overrated, Underrated, or Accurately Rated Blue Yeti Microphone (00:01:21 - 00:03:33) Overrated for most people, underrated for podcasters Best practices for using Blue Yeti Cost and sensitivity issues Alternative: ATR 2100 by Audio-Technica Audacity (00:03:33 - 00:04:12) Highly underrated Long-time user perspective New features and plug-in compatibility Opinions on destructive vs. non-destructive editing Podcasting Conferences (00:04:12 - 00:10:24) General opinion: Underrated until they are overrated Costs and company expenses Differences between independent and company podcasters Importance of having a plan for bigger events Music industry comparison: SXSW Opinion on smaller, regional events Potential for organizing small events for independent podcasters High-End Microphones (00:10:24 - 00:14:16) General opinion: Overrated for general use, underrated for reliability Examples: RE 20, SM 7B, SM 58 Issues with counterfeit microphones Importance of reliability and quality Remote Recording (00:14:16 - 00:19:20) General opinion: Accurately rated Benefits of in-person interviews Personal anecdotes (e.g., Dolly Parton interview) Time-saving aspects of remote recording platforms Comparison with past technologies (ISDN) Unique experiences tied to in-person interviews Conclusion (00:19:20 - 00:20:01) Future episodes on overrated, underrated, or accurate topics Information on how to subscribe and stay updated on new episodes The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program) Click the icon below to listen.
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197
The Overnight Sensation of Podcasting (Big Podcast Insider Issue 196)
Learn how to grow your podcast, find quality equipment on a budget, and make your show truly matter in this episode of Build a Big Podcast! Main Objectives of this Episode Growing your podcast audience Making a podcast that sponsors are interested in Creating a podcast that people will miss if it's gone Topics Covered in This Episode Building a Successful Podcast Importance of perception in life and podcasting Example of the podcast "20VC" and its growth journey Realistic expectations about the time it takes to succeed in podcasting David's first radio experience and its evolution Coming soon ... 30-day Solo Podcast Challenge to improve hosting skills Big Podcast AMP (Audio Monetization Program) The $99 Miracle Reduction in costs for quality podcasting equipment Example of Shure SM 57 and SM 58 microphones Cost comparison of recording equipment over the years What's your "$99 miracle" story? Exclusive Podcast Deals Historical example of exclusive deals in media ... MTV and Friday Night Videos Potential pitfalls and benefits of exclusive deals David's personal experience with CBS offer Joe Rogan's Spotify exclusive deal and its evolution 70,000,000 Listeners Can't Be Wrong Marketing vs. product quality The importance of editing and making content look effortless Example of Michael Jackson's "Thriller" and the extensive effort put into the final product Reference to an NPR-style narrative piece David is working on Free Productivity App: Twos Features and benefits Collaboration capabilities Comparisons to other productivity apps like Things and Marvin Free Sound Effects: Audio Website for high-quality, free sound effects Encouragement to utilize sound effects to enhance podcast production A Light-hearted Joke Instagram model and soldier on Call of Duty joke Analogy about the importance of real-world experience and engagement with the audience Episode Timestamps 03:21 Success in podcasting: patience, persistence, daily effort 06:44 Radio career shifted from promotion to hosting 11:51 Audacity helps remove tape hiss 15:08 Exclusive deals risk isolating broad audiences 19:15 Podcast creation: Editing is the real work 23:05 Instagram model vs Call of Duty soldier 25:59 Grow your podcast audience and monetize effectively 27:20 Grateful The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter This episode of Build a Big Podcast is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to Issue 196 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program) Click the icon below to listen.
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196
Phil Donahue vs. Rush Limbaugh (Big Podcast Insider Issue 195)
Unlock powerful podcasting tips, from mastering interviews to creating online radio stations, and learn how to amplify your message in this episode of Build a Big Podcast! Topics covered in this episode: Phil Donahue and Oprah Winfrey Phil Donahue's Impact on Daytime Talk Shows Oprah Winfrey's Acknowledgment of Donahue Encouragement to Engage Listeners Reference to Phil Donahue and David Letterman Interview Own Your Niche Concept of Niche Ownership in Podcasting Examples of Podcasters Adopting Words on Wordnik Benefits of Word Adoptions for Engagement and SEO Larry King's Interview Preparation Claim: Larry King Never Prepared for Interviews Discussion on Authenticity vs. Preparation Comparison with other Professionals (e.g., Guitarist Yngwie Malmsteen) Advice on Traditional and Non-Traditional Preparation Apple Podcasts Web Edition Benefits for Non-Apple Device Users Increased Accessibility for Listeners Creating an Online Radio Station Introduction to Radioize Benefits of Online Radio Stations for Podcasters Different Use Cases: Music, Fitness, Comedy The Gang Run Printing Method Explanation of Gang Run Concept Advantages in Cost and Time Efficiency Advice on Scheduling Multiple Podcast Episodes for Recording Top 50 Podcasts in the United States Trends in Top Podcasts Advice Against Chasing Charts Emphasis on Authentic Content Creation Episode Timestamps 04:47 Engaging with your audience create impactful podcasts 09:11 The importance of authenticity in podcasting interviews 10:23 Preparation is key ... 15:33 Using podcast programming to drive traffic 16:17 Increase live interaction for your podcast by using this tool 20:01 New podcast content, including entertainment and talk 24:29 Gratitude for you The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter This episode of Build a Big Podcast is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to Issue 195 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program) Click the icon below to listen.
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195
The House of Podcast (Big Podcast Insider Issue 194)
Learn unique strategies for growing, monetizing, and marketing your podcast, plus hear about the power of empathy and a fun (but awkward) Thanksgiving podcast story in this episode of Build a Big Podcast! Topics covered in this episode: Marketing for Podcasters Podcast Monetization Strategies Audience Engagement Techniques Podcasting Equipment and Tools Empathy in Podcasting Importance of Originality Helping New Podcasters Personal Coaching Program for Podcasters (Big Podcast AMP) Episode Timestamps 04:05 Established podcasters are willing to help newcomers 08:09 Subscribe for more ... 11:40 Tips for better podcasting 15:29 A recording mishaps that lead to awkward holiday situation 17:27 Inspired by the adult industry ... 21:40 Live events to build audience, generate income, connect 25:24 Music licensing for your podcast is important ... protect yourself! The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter This episode of Build a Big Podcast is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to Issue 194 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program) Click the icon below to listen.
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194
Successful Co-Hosted Podcasting w/ Jim Collison
Thinking about doing a co-hosted podcast? Want to make your co-hosted podcast better? This episode of Build a Big Podcast is for you! Most people who listen to Build a Big Podcast are familiar with Dave Jackson from School of Podcasting. And if you know School of Podcasting, you may know another podcast with Dave Jackson, Ask the Podcast Coach. Jim Collison co-hosts Ask the Podcast Coach. Jim Collison is a seasoned podcaster and technology enthusiast also known for his involvement with Gallup, helping individuals and organizations maximize their potential through strengths-based development. I've brought him on Build a Big Podcast to talk about co-hosting ... and we go deep. We talk about: The Value of Co-Hosting David Hooper's Preference: Believes co-hosting leads to a more relaxed and comfortable listening experience Jim Collison's Perspective: Emphasizes being genuine, consistent, and the significance of practice in co-hosting Evolution of Ask the Podcast Coach Development of Inside Jokes and Consistent Elements: Examples of elements that engage the audience and foster community Use of Audio vs. Video: Discussing the pros and cons of each medium Acknowledging and Involving the Audience: Importance of making the audience a part of the show Motivation and Rewards in Podcasting Partnerships Financial and Non-Financial Rewards: Discussing sponsorships, super chats, and Patreon Recognition and Matching Effort to Rewards: Ensuring the work matches the recognition and rewards Secondary Payoffs: Importance of non-financial incentives like community and recognition Financial Incentives Debate: The discussion on how financial accountability can motivate quality Reflections and Learnings from the Past Jim Collison's Reflections: Would not change anything about his podcasting journey David Hooper's Comparison: Compares relationships to co-hosting experiences Importance and Dynamics of Co-Hosting Comparison to Ballroom Dancing: Co-hosting dynamics where one leads and one follows Role of the Co-Host: Jim's role compared to Ed McMahon or Robin Quivers Impact of Different Co-Hosts: How different individuals change the show's dynamics Interviewing and Interacting with Guests: Comparing regular co-hosts to unknown guests Handling Live Shows and Audience Interactions Impact of Live Shows: Similarity to live medical procedures Missing Co-Hosts and Audience Energy: Importance of interactions and the dynamic it brings Challenges of Podcasting: Lack of instant feedback and uncertainty about audience reach Show Preparation Approaches Spontaneous vs. Structured Topics: Preferences for episode podcast episode preparation Maintaining Freshness and Inspiration: Strategies to keep the podcast engaging over time Finding and Testing Good Co-Hosts Appreciation for Co-Hosts: Expressing admiration for each other’s dedication and enthusiasm Random Opportunity and Active Pursuit: Combination of luck and effort in finding a good co-host Compatibility and Trial Periods: Advice for assessing co-host compatibility Managing Chat Rooms and Audience Conduct Handling Negative Behavior: Challenges of managing chat rooms Role of Controversy: The impact and limits of controversial topics Diversity in Podcasting Diverse Guests and Perspectives: Importance of gender, sexual orientation, and varied viewpoints Challenges in Achieving Diversity: Overcoming the lack of diversity in certain spaces Podcasting Responsibilities and Rewards Host vs. Co-Host Roles: Discussing the different responsibilities and rewards involved Strong Partnerships: The importance of support in partnerships Establishing Clear Co-Hosting Agreements Benefits and Challenges: Long-term co-hosting agreements and interview format limitations Monologue Podcasts: Why they may lack appeal Finding a Great Co-Host: Importance of clear agreements and proactive searching Experimentation and Fun in Podcasting Happy Accidents and Sponsorships: Example of successful segments like the "sponsored coffee pour" Audience Feedback and Trends: Importance of paying attention to audience interactions and chat room dynamics Episode Timestamps: 00:00 Discussion with Jim Collison about co-hosted podcasts 10:37 Podcasters should know it's normal to evolve 11:21 Pay attention to show moments, find "gold" 18:46 Issue of working with controversial co-hosts 26:12 Being a good co-host 28:10 Interesting aspects of Ask the Podcast Coach 32:06 Radio vs podcasting formats 37:21 Remote communication forces active listening, despite limitations 46:19 Relationships bring joy and contentment (and how to have more of this) 51:05 A busy co-host 56:32 Considering paying guests for better performance in interviews? 01:01:36 Tips for successful podcast co-hosting and monetization. Want More? Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. And if you want even more ... check out the daily newsletter, Big Podcast Extra.
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193
A Podcasting Lesson from Marvel Studios (Big Podcast Insider Issue 182)
Boost your podcasting game with marketing insights, tools for guest agreements, sound tips, and productivity hacks from the latest episode of Build a Big Podcast! Key Themes Podcast growth strategies Post-production and editing Audience engagement tips Marketing insights from Marvel Studios Useful podcast tools The importance of clear agreements, for co-hosts, guests, and podcast sponsors Topics covered in this episode: Podcasting Lesson from Marvel Studios: Insights into how Marvel uses motion capture technology and how it relates to podcasting postproduction How Sound Works for Podcasters: Explanation of sound dynamics and tips for avoiding unwanted noise during recordings Subtraction by Derek Sivers: Discussion on focus and productivity, highlighting Derek Sivers' philosophy of saying no to distractions Free Tool for Guest Agreements: Introduction to a tool for collecting electronic signatures on guest agreements to avoid future misunderstandings Challenges with Time Zones: Keeping track of time zones and mention of using automated booking tools to simplify scheduling Episode Timestamps 04:14 Facade over actor's expressions in film industry (and your podcast) 08:50 Leaf blowers and podcasters - a lesson in sound 11:51 Eating too much? 13:45 A quality mic and quiet environment 18:09 Podcasting tools for audience building and monetization The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter This episode of Build a Big Podcast is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to Issue 182 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program)
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192
A Model for Viral Content (Big Podcast Insider Issue 181)
In this episode of Build a Big Podcast, David Hooper discusses the importance of creativity over constant upgrades in podcasting equipment and shares valuable insights on creating viral content and effective public speaking for podcasters. Key Themes Upgrade: Software and equipment improvements Content Creation: Writing books, viral content Public Speaking: Tips for engaging presentations Humor: Effective use in podcasting Equipment: Budget-friendly podcast studio setup Podcast Growth: Tools for audience expansion Coaching: Personalized podcasting guidance Topics covered in this episode: Upgrading software and equipment for podcast production Writing and publishing multiple books in a short timeframe The importance of grabbing attention and delivering on promises for viral content 10 Rules of Public Speaking and how they can apply to podcasting Embracing spontaneity and humor in podcasting to keep the audience engaged Using a $100 podcast studio setup for budget-friendly podcast production Episode Timestamps 05:14 Creating a good podcast setup with a tight budget 06:36 Minimal equipment upgrades force you to focus on functionality 10:40 Choose your friends wisely 15:21 "Overplanning" your podcast can hinder spontaneous and interesting conversations 17:08 Stay flexible, trust yourself, embrace humor 20:59 Old-school marketing toolkit for podcast growth - get it free! The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter This episode of Build a Big Podcast is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to Issue 181 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program)
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191
Podcasting Advice from the Bible Belt (Big Podcast Insider Issue 180)
Discover essential podcasting tips, lessons from Steve Albini, and advice on guest selection, marketing, and monetization in this episode of Build a Big Podcast! Key Themes Audience growth strategies Guest pitches Integrity of podcast content Monetization methods Counterfeit podcasting equipment Steve Albini's lessons for podcasters Topics covered in this episode: Podcasting Advice from the Bible Belt: Insights into using traditional media techniques for modern podcasting. Steve Albini's Lessons for Podcasters: Key takeaways from the renowned audio engineer’s advice and how it applies to podcasters. 34 Ways to Make Money as a Podcaster: Various monetization strategies for podcasters and creators with practical examples. Dealing with Mismatched Guest Pitches: How to handle and decline guest pitches that do not align with your podcast’s theme or audience. The Importance of Podcast Integrity: Maintaining relevance and consistency in your podcast content and guest selection. Avoiding Fake Equipment: A warning about counterfeit Shure microphones and advice on ensuring you purchase authentic gear. Creating Authentic Content with Urgency: Discussing the balance between high-quality production and the raw performance captured in podcasting. Episode Timestamps 04:57 Podcasters accept mismatched pitches all the time 06:44 Reject unrelated podcast proposals to maintain quality 11:37 Lo-fi podcasting with Shure SM58 mic 13:17 Chasing money may not attract podcast listeners 17:05 Speakers (like podcasters) need to adapt to uncertainty 20:51 Phone calls, screening, and messages left behind 23:42 Vocaster mic and interface for $100 26:18 Subscribe at bigpodcast.com/subscribe for latest episodes The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter This episode of Build a Big Podcast is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to Issue 180 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program)
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190
The 100 Dollar Podcasting Studio
David Hooper dives into the details of the Focusrite Vocaster One and Vocaster Two Studio setups, offering insights into their usage, features, and how they can enhance your podcasting experience. Key Themes Comparison of Vocaster One and Two Studios Benefits of Focusrite's audio interfaces Practical podcasting gear setup suggestions Impact of microphone choice on audio quality Automating audio settings with Focusrite Vocaster interfaces Portable podcasting equipment for remote interviews Topics covered in this episode: Overview of Focusrite's Vocaster One and Vocaster Two Studio interfaces and their features Comparison of Vocaster One and Vocaster Two microphones with popular models like Shure's SM58 and SM7B Discussion on the build quality, affordability, and suitability of Vocaster mics for beginners and professionals Explanation of the podcasting setup used by David Hooper for this episode, including the use of Audacity and not using a noise gate or compressor Insights on the automatic gain control feature of Vocaster interfaces and how it optimizes recording levels automatically Want a Focusrite Vocaster? Vocaster One Vocaster Two Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program)
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189
Apple vs. Spotify for Podcasters (Big Podcast Insider Issue 179)
Discover the secrets of powerful podcasting with tips on audience growth, monetization, effective use of feedback, and the latest podcasting tools to make a podcast people care about. Key Themes Tom Petty's insights on podcasting Audio quality and technical troubleshooting for podcasters Utilizing riverside.fm for podcast recording Listener retention differences: Apple vs Spotify Strategies for conducting impactful podcast interviews Benefits of receiving and acting on feedback from listeners Tools and tips for podcast monetization Topics covered in this episode: The importance of listener retention on different podcast distribution platforms, like Apple and Spotify. Strategies for preparing for podcast interviews, including the value of pre-interview calls. Tips on using YouTube's community posts to enhance podcast visibility and engagement Discussion on whether the world needs more podcasts and self-reflection for podcasters Podcasting insights from Tom Petty's approach to not boring the audience and getting to the point The use of AI tools in automating podcast summaries and feedback collection Episode Timestamps 04:37 Tom Petty and podcasting 07:08 Consider if the world needs your podcast 11:22 Leverage long podcasts on YouTube using built-in tools 13:26 Uncovering unique podcast content from guests 18:46 Free Swiss Army Knife of podcasting 19:39 Audio Monetization Program for podcasters The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter This episode of Build a Big Podcast is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to Issue 179 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program)
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188
Baby Reindeer Podcasting (Big Podcast Insider Issue 178)
David Hooper talks about a Dave Ramsey impersonation scam, explores essential podcasting tools like Audacity 3.5.1, and delivers tips for podcast growth and authenticity Key Themes Avoiding scams and impersonation in podcasting Importance of tailored coaching for podcasters Equipment options for budget-friendly podcast setups Audience growth through effective improvement strategies Innovating within the podcast format Using professional tools for audio enhancement Continuous self-improvement and critique in podcasting Topics covered in this episode: Discussion on a scam involving someone posing as Dave Ramsey to sell investment schemes and debt reduction plans Overviews of podcast studio packages available for purchase, including details on equipment included in both a $100 and $200 option Analysis of new features in Audacity 3.5.1, including cloud project saving, pitch shifting, and a simplified interface Techniques for improving podcast hosting skills, focusing on one area at a time such as enhancing listening capabilities or delivery Impostors on social media impersonating podcasters Insights on creative risk and content delivery that meets audience expectations but also pushes boundaries Episode Timestamps 04:52 Robin Williams' struggles in show business ... similar to a lot of people 09:08 Identify podcasting roadblocks, focus on improving and implementing 10:35 Repetitive interview questions that hinder genuine conversations 15:10 Voiced audiobooks, podcasting templates, training 18:29 Learning podcasting from music industry and pioneering digital media 20:38 Podcast uniqueness lost with copied interview format 24:11 Impersonators appear on social media, even inpersonating podcasters 28:02 Free tools and templates for podcasters' success 29:43 Subscribe to this podcast at bigpodcast.com for podcast growth tips The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter This episode of Build a Big Podcast is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to Issue 178 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program)
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187
Will AI Replace Podcasters? (Big Podcast Insider Issue 177)
Discover how AI is transforming podcasting, explore effective podcast cover art design, and learn tips to enhance your podcast's impact in this episode of Build a Big Podcast with David Hooper. Key Themes Will AI replace podcasters? AI's role in audio editing. Designing effective podcast cover art. Using AI for podcast production enhancements. Importance of authentic podcast presentations. Tools for optimizing podcast content creation. Strategies for monetizing and growing podcasts. Topics covered in this episode: AI's potential to replace podcasters and its impact on different industries. The role of guest appearances in enhancing podcast engagement and adding variety to content. The analogy of podcasting to book categories and the importance of your podcast's title and theme. Strategies for designing effective podcast cover art that attracts and communicates with the target audience. Voicenotes AI notetaker: A tool for organizing podcast ideas and creating episode outlines. The importance of preparing and checking equipment with remote guests to ensure quality podcast production. Tools and resources that can aid in podcast content creation, audience growth, and monetization. Episode Timestamps 03:32 Editing evolves, jobs may be eliminated. 06:24 Stepping out of "religion" leads to growth. 09:38 Evaluate podcast content, enhance message with guests. 14:10 Imagine a "family man" with a shocking act ... 18:54 Podcaster opportunities and recourses to help you grow, automate, manage your podcast. 22:08 Personalized coaching for you to grow your audience. The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter This episode of Build a Big Podcast is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to Issue 177 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program)
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186
1000 True Podcast Fans (Big Podcast Insider Issue 176)
Gain invaluable insights on expanding your podcast's reach, monetizing effectively, and connecting with your audience on a deeper level with marketing expert David Hooper in this episode of Build a Big Podcast. Key Themes Importance of podcasting beyond audio. Embracing diverse voices through podcasting. The concept of "1000 True Fans" explained (and how it works for podcasters) Monetization strategies beyond direct podcast earnings. Utilizing voice-changing technology in podcasting. Avoiding audio issues in podcast production. Utilizing classified ads for podcast growth. Topics covered in this episode: It's never "just a podcast" - your role in connecting people and fostering a sense of belonging. The concept of "1000 True Fans" and how nurturing a small, dedicated audience can sustain a podcaster financially. Leveraging the podcast as a marketing tool to promote other revenue-generating activities such as live performances, books, and workshops. Discussion on the updated version of the "1000 True Fans" manifesto and its relevance to podcasters. Voice-changing technology for podcasters who want to change their voice for their show or certain segments. The complications and editing nightmares caused by extra sounds during recording (and which sounds to listen for). The emotional connection and impact that podcasters can have on their listeners by making them feel seen and understood. Episode Timestamps 03:43 Social media is hard to avoid. 08:18 Selling merch to fans. 10:36 Spotify 13:50 Noisy fashion choices 18:54 $100 podcast studio includes audio interface, mic, headphones. 20:36 Personalized coaching for podcasters to grow audience. The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter This episode of Build a Big Podcast is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to Issue 176 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program)
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185
You Can Sound Better for Only 100 Dollars (Big Podcast Insider Issue 175)
In this episode of Build a Big Podcast, David Hooper reveals affordable podcasting secrets, reflects on creator burnout, and decodes the shifting dynamics of internet fame and audience building. Key Themes Affordable podcasting equipment options Ensuring podcaster well-being Engaging audience interaction techniques Importance of editing for focus Dealing with social media algorithms Building true fan connectivity Diversity in podcasting guests Topics covered in this episode: Examining the cost and benefits of affordable podcasting equipment, like the Focusrite Vocaster Studio bundle, for achieving a professional sound on a budget. David Hooper's insights on maintaining podcaster well-being and avoiding burnout in the pursuit of consistently creating podcast episodes. A discussion on the strategies for making podcasts more spreadable, including interactive elements like Q&A sessions and connecting with listeners through shared experiences. Reflections on the importance of editing and structure in podcasting to ensure episodes remain clear, focused, and accessible to listeners. Consideration of current social media trends and their impact on creators, including the shift towards algorithmic content prioritization. An exploration of Patreon's role in fostering deeper connections between creators and their true fans, and its implication for creators' control over their work and income. The significance of diversity in podcast guest selection to ensure a wide range of perspectives and voices are represented in the podcasting space. Episode Timestamps 06:12 Focusrite interfaces - a reliable and efficient solution. 11:06 Top players dominate with money, knowledge, content. 13:44 Editing issues make listening harder, removing "immersion." 16:59 Interactive content and accessibility to build podcast community. 19:50 Enhanced episode notes and accessibility features for podcasts. 25:26 Podcasters sacrificing themselves for their shows' success. 28:08 Versatile podcasting toolkit, personalized coaching for growth. 29:28 Subscribe to Build a Big Podcast with a single click The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter This episode of Build a Big Podcast is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to Issue 175 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program)
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184
Real-Time Voice Processing for Podcast Production
Discover the future of podcasting with David Hooper as he explores the Supertone Shift voice processor. Supertone Shift offers real-time voice changing and lets users immediately switch to any selected voice. And there's a lot of potential for podcasters here ... In this episode ... Real-time voice processing technology Voice options with Supertone Shift The importance of anonymity for certain guests Potential for fiction podcasts and audiobooks Advancements in digital recording convenience Focusrite Vocaster One Studio Links ... Supertone Shift Focusrite Vocaster One Studio More ... Big Podcast Insider - Weekly Podcasting Newsletter Big Podcast Extra Big Podcast AMP (Audio Monetization Program)
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183
How to Buy Ads to Grow Your Audience (Big Podcast Insider Issue 174)
Dive deep with David Hooper on the latest Build a Big Podcast episode as he explores strategies for audience growth, monetization insights, and the resilient mindset needed to thrive in the podcasting world. Key Themes Audience growth through buying ads Social media clips for engagement Podcast advertising revenue projections Authentic ads in podcasting Podcast growth and monetization strategies Podcast cover art importance Networking in podcast communities Topics covered in this episode: Buying ads to grow a podcast audience and selecting the right online advertising options. Tips for converting podcast videos into engaging social media clips. Projected growth in podcast advertising revenue, potentially reaching $43 billion by 2032. Strategies to embrace change and take small actions to improve a podcast, such as utilizing SEO for better discoverability. The effectiveness of host-read advertisements and the value of creating authentic ad experiences for listeners. Insights into the challenges faced by creative individuals, like sensitivity and criticism, and their relevance to podcasters. Encouragement for podcasters to innovate with episode formats, lengths, or topics, and to engage in podcasting communities for networking and idea sharing. Episode Timestamps 05:55 Embracing change in podcasting, small steps lead to big impact. 07:30 Beyonce makes a country album with help from established artists. 11:19 How to do a podcast teaser 13:54 Podcast (or radio show) format and interviews. 19:06 A guide to buying ads for podcast growth at bigpodcast.com/amp. 22:55 Content creators face challenges with unsatisfactory interviews for their audience, leading to reputational risks and vetting issues. 26:04 Article on host-read advertisements emphasizing their effectiveness in leveraging trust and connection with audiences. 31:59 Visit bigpodcast.com/subscribe for easy access to all episodes on iPhone, Android, or RSS. The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter This episode of Build a Big Podcast is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to Issue 174 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program)
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182
1-Star Podcast Reviews (Big Podcast Insider Issue 173)
In this episode of Build A Big Podcast, host David Hooper shares valuable insights on navigating 1-star podcast reviews, podcast ease, and never starting from zero, offering valuable tips for podcasters looking to grow their audience and impact. Key Themes Audience Growth: Strategies for attracting more podcast listeners. Reviews: Understanding the impact of both positive and negative reviews. Ease in Podcasting: Tips for making podcasting more manageable and stress-free. Starting Out: Embracing existing skills and experience when launching a podcast. Automated Tools: Using AI and automation to streamline podcast production. Guest Relationships: Managing interactions with podcast guests effectively. Monetization: Maximizing opportunities to make money from a podcast. Topics covered in this episode: The importance of podcast reviews, including how bad reviews can actually be beneficial Tips for dealing with negative reviews and learning from the feedback How to handle bad reviews without rewarding bad behavior Encouragement for podcasters to leave positive reviews for other podcasts Strategies for making the podcast recording process easier, including segmenting episodes and being prepared The concept of leveraging existing skills and knowledge to avoid starting from scratch in podcasting Tools and services to aid in podcast production Episode Timestamps 00:00 Negative reviews improve podcast authenticity, create contrast. 05:47 Apology for disappointment? No. 08:24 How to support podcasters and content creators (without spending money). 11:08 Who is listening to your podcast? How to find out ... 16:04 Broadcast mics vs. "consumer" mics 18:21 Inherited characteristics and how your podcast will benefit 22:45 Podcast production, monetization, coaching 23:56 Enhance your podcast and grow your audience. The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter This episode of Build a Big Podcast is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to Issue 173 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program)
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181
The Podcast Lifesaver (Big Podcast Insider Issue 172)
In this episode of Build A Big Podcast, David Hooper discusses the importance of understanding and connecting with your podcast audience, strategies for podcasting success, and tools to help you grow, build community, and monetize your podcast. Key Themes Audience Connection: Understanding and connecting with your listeners. Effective Marketing: Strategies for growing your audience and making money with your podcast. Audio Quality: Ensuring high-quality audio and the best ways to consume podcasts. Podcasting Tools: Using tools like Riverside and RSS Radio for enhancing podcasting experience. Funnel Strategy: Exploring the benefits of implementing a funnel to convert listeners into customers. What is Podcasting?: Defining what constitutes a podcast and the importance of respecting the audience's listening experience. Topics covered in this episode: The importance of understanding and connecting with podcast listeners on a deep level to serve as a "lifesaver" to them. Discussing the significance of focusing on the actual impact on listeners rather than being solely swayed by download numbers or popularity on social media platforms. Exploring the concept of podcast funnels, how they can be applied to attract and convert listeners into taking specific actions, and whether they are suitable for different types of podcasts. RSS Radio, with helpful features for podcast listeners, such as silence removal and audio quality enhancement. The importance of clearly defining the target audience for a podcast and communicating who the podcast is and isn't for. Discussing the debate about what constitutes as a podcast and emphasizing the necessity of clarity and accessibility of podcast content via RSS feed. Promoting tools and resources that can help podcasters grow their audience, create better podcasts, and monetize their content, such as AI-powered podcast summarization tools and website creation platforms for podcasts. Episode Timestamps 06:43 Tips for making money. 08:11 Seeking and promoting the positive in life. 12:18 Using funnels to convert listeners into customers. 16:44 RSS feed essential for legitimate podcasting growth. 18:03 Dedicated website for podcasting with easy subscription. 20:38 Focus on the few. The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter This episode of Build a Big Podcast is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to Issue 172 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program)
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180
Make Them Feel You! (Big Podcast Insider Issue 171)
In this episode of Build a Big Podcast, David Hooper discusses the importance of making your audience feel connected to your podcast, shares tips for naming and recording a podcast, and explores the benefits of co-hosting versus having guest appearances. Key Themes Audience Connection: Making people feel you Branding: Importance of podcast names Marketing: Alternatives for voice over recordings Impactful Content: Effectively managing time zones Collaboration: Benefits of cohosting a podcast Tools and Resources: resources to help you build a better, more successful podcast Monetization: Big Podcast AMP coaching program Topics covered in this episode: The importance of making your audience feel your message and how it can impact your podcast's success. Challenges faced by unhoused individuals and how a local newspaper is addressing the issue to create awareness. Ways to avoid limitations by choosing specific names for a podcast and the impact it can have on its future options and growth. The concept of "Record This For Free," a subreddit where individuals can find or post free voice-over gigs, and how it can be beneficial for podcasters. An introduction to an alternative to Adobe Enhance, with features for audio and video recording and enhancement The significance of using Eastern Time for scheduling podcast interviews and managing time zones effectively Co-hosted podcasts as an alternative to working with guests, along with its benefits and considerations for success Episode Timestamps 00:00 Grow your podcast, attract new audience, profit. 06:16 Connect with neighbors, engage authentically, don't shy away. 08:11 Empower your audience and engage in discussion 12:44 Volunteer work helps audio projects (including yours) get made 15:38 Enhance sound with AI, improve clarity 19:09 Podcasting trend: co-hosted shows, rotating casts 23:21 Audio monetization program and personalized coaching The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter This episode of Build a Big Podcast is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to Issue 171 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program)
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179
Triple Your Podcast Reviews (Big Podcast Insider Issue 170)
Discover what podcasters can learn from dog training, how to triple your podcast reviews, and why quality content trumps quality recording in the latest episode of Build A Big Podcast. Key Themes Podcasting Impact: Creating a podcast that attracts and helps people. Quality Content: The importance of content in a world of unlimited choices. Engagement vs. Perfection: Balancing care and effort with micromanagement. Reviews Matter: Understanding the impact of reviews and strategies to increase them. Accessibility of Quality Recording: The ease of obtaining quality audio at a low cost. Crime Podcast Success: Analyzing the dominance of true crime podcasts in reviews. Backing Up Recordings: The importance of backup recorders during interviews. Topics covered in this episode: Podcasting lessons from the dog park and the parallels between dog owner behavior and podcaster behavior The importance of being invested, showing up, and caring about your podcast, and not just pretending to be a podcaster Strategies to triple your podcast reviews, including creating a short, memorable podcast link, showing the apps for podcast listening, and giving specific instructions on leaving reviews The significance of quality audio recording being available to everyone and how content matters more than ever with the abundance of listener choices Insights from analyzing 20,000,000 podcast reviews, including the domination of the true crime genre in terms of ratings, and how explicit podcasts tend to garner more reviews The affordability and features of the Zoom F3 and H4 recorders for backup recording during interviews, and the importance of running a backup recorder to avoid losing important content. The connection between the listener's engagement and the genre of podcasts, and the considerations when pursuing reviews as part of the growth and marketing strategy for a podcast Episode Timestamps 00:00 High-quality virtual studio for podcast recording. 03:03 Learning from dog trainer about human behavior. 08:46 Podcast reviews matter for sponsors and guests. 12:13 Want more podcast reviews? Create tutorials for leaving podcast reviews on apps. 13:11 This will help you get more podcast reviews on specific podcasting platforms. 17:26 Easy-to-use 32-bit float recorder for backup. 19:46 Seek reviews to boost podcast ratings effectively. 23:07 Big Podcast shares stats on true crime. The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter This episode of Build a Big Podcast is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to Issue 170 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience? Big Podcast Daily - Daily Podcasting Tips Big Podcast AMP (Audio Monetization Program)
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178
Podcast Sponsorship Advice (Big Podcast Insider Issue 169)
In this episode of Build A Big Podcast, David Hooper shares valuable insights on pitching sponsors, using free music for social media content, the potential for earning $500,000 from a podcast, and the importance of consistency and establishing stature to grow your audience. Key Themes Podcast Security: There is no security in podcasting. Pitching Sponsors: A guide to approaching sponsors for your podcast. Free Music: Accessing royalty-free music for social media content. Earning Potential: Discussing a podcaster's $500,000 revenue milestone. Consistent Publishing: The importance of consistency in releasing podcast episodes. Established Reputation: The benefits of being a known figure in podcasting. Publishing Frequency: 2 episodes per week as a recommended pace. Topics covered in this episode: The unpredictable nature of success and maintaining tenacity in podcasting and other endeavors Advice for podcasters approaching sponsors, including when to consider it, how to determine download thresholds, what to include in a pitch, and what proof sponsors look for Utilizing free music for Facebook and Instagram content due to restrictions on using major label music The flexibility and challenges of skipping podcast episodes as well as strategies for maintaining consistent episode releases A success story of a podcaster and newsletter creator who earns over $1 million per year through podcasting and has a high-frequency publishing schedule The importance of stature and establishing a known presence in podcasting, along with the benefits of a consistent publishing frequency An AI tool for automating podcast writing summaries and articles Episode Timestamps 04:29 Learning about editing changed everything for me. 09:29 Leverage sponsorship for legitimacy in podcasting. 10:17 Consider non-monetary forms of compensation for sponsorships. 15:32 Podcast sponsorships rely on your value, relationships. 17:08 Big Podcast Insider - Web Edition 20:36 Radio hits bring royalties, but live performance is essential. 24:09 Live events, speaking engagements, experience grow podcast. Reputation, audience building aid podcast growth. Two episodes weekly, balanced publishing frequency. The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter This episode of Build a Big Podcast is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to Issue 169 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience? Big Podcast Daily - Daily Podcasting Tips Big Podcast AMP (Audio Monetization Program)
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177
Audience Growth Lessons (Big Podcast Insider Issue 168)
In this episode of Build A Big Podcast, David Hooper shares insights on effective podcast guest management, co-hosting agreements, and strategies to grow your podcast audience and make more money. Topics covered in this episode: The importance of creating a message that people care about Attracting an audience through podcasting Sending questions to guests before interviews and the pros and cons of doing so Tips for conducting successful interviews with guests, including the benefits of pre-interviews and providing a list of topics to cover Key strategies for growing and promoting a podcast, including utilizing the network effect, promoting to existing groups, and cross-promotion with other podcasters Advice on managing co-host relationships and partnership agreements to ensure a smooth and successful podcasting experience. Tips for maintaining control of your podcast and making key decisions as a podcaster, including setting expectations for guests and technical requirements for remote sessions Insights on the value of publishing content frequently and the benefits of building a strong podcast audience Episode Timestamps: 00:00 Audience attraction and engagement through podcasting 03:47 Interviewing challenges: staying present, scripted interaction struggles 08:32 Michael Jackson and stories 11:56 Fame helps, but there are other options for podcasting success 15:17 Find influential people to share your content 16:36 Cross promotion, network effect, frequency of publishing 22:22 Unforeseen co-host issues, co-hosting agreements 25:50 Podcast growth toolkit - The Swiss Army Knife for podcasting 26:45 Scan QR code for instant podcast access The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter This episode of Build a Big Podcast is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to Issue 168 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience? Big Podcast Daily - Daily Podcasting Tips Big Podcast AMP (Audio Monetization Program)
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176
10 Podcasting Lessons in 282 Words (Big Podcast Insider Issue 167)
Dive deep into the art of podcasting with David Hooper of Big Podcast as he delivers potent insights on improving content quality, leveraging college radio's legacy, and mastering Spotify for audience growth ... Topics covered in this episode: Maximizing podcast impact Importance of college radio (and what podcasters can learn from it) Effective podcasting strategies Content creation and attention to detail Emphasizing audience needs in production Leveraging Spotify's audience reach Podcast growth and monetization Episode Timestamps: 00:00 70 million copies sold. 05:55 "Tape" used to be acetate, now it's digital 09:43 College radio launched careers—today we do this with podcasting 14:15 Authenticity on and off the microphone matters. 19:05 Be selective, your content may have other uses. 22:28 Man loses, learns, rebuilds, and repeats 24:06 Listener attention is more valuable than awards. 28:46 Upcoming episodes, subscribe now! The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter This episode of Build a Big Podcast is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to Issue 167 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience? Big Podcast Daily - Daily Podcasting Tips Big Podcast AMP (Audio Monetization Program)
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175
"The Big Game" Play-By-Play - Lessons for Podcasters
In this episode of Build a Big Podcast, host David Hooper discusses the importance of letting moments breathe and allowing guests to share their story without interruption, drawing parallels to a Super Bowl play-by-play debacle. Topics covered in this episode: Super Bowl analysis: Discussion of the final play and the importance of letting moments breathe in broadcast media. The importance of letting guests speak: Advice on how to avoid talking over guests and giving them the space to express themselves. How to minimize filler words and embrace comfortable silence when facilitating interviews. The impact of editing: Insights into the role of editing in crafting a storytelling experience for the audience. The importance of experienced broadcasters and the potential implications of hijacking moments during live events. The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter Want more help growing your podcast audience? Big Podcast Daily - Daily Podcasting Tips Big Podcast AMP (Audio Monetization Program)
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174
Your Podcast in My New Book? (Big Podcast Insider Issue 166)
Thoughts on growing your podcast audience, turning your audio podcast into promo videos, fear of public speaking, and more ... Topics covered in this episode: Your podcast in my new book on podcasting Overcoming fear of speaking and improving public speaking skills Automated podcast mastering to enhance audio quality Generating ideas and inspiration for podcast creation Transforming audio podcasts into promotional videos Addressing the issue of flooding the market with low-quality content Tools and resources for podcast management and content creation Episode Timestamps: 04:27 Newsletter showcases ways to grow podcasts effectively. 07:07 When a panic attack happens on stage ... 12:09 Feeling pressure when speaking or podcasting? 16:10 Podcasting inconsistency can be solved. 17:38 Finding and nurturing ideas. 20:02 A ban on podcasting? No ... this is a joke. The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter This episode of Build a Big Podcast is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to Issue 166 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience? Big Podcast Daily - Daily Podcasting Tips Big Podcast AMP (Audio Monetization Program)
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173
Get the Tape! (Big Podcast Insider Issue 165)
Topics covered in this episode: Optimizing your LinkedIn profile Types of influencers and trust Overcoming the fear of failure Modifying equipment for podcasting The importance of recording and documenting podcast content Snowed in (and podcasting) Counterfeit microphones Episode Timestamps: 00:00 Tips for podcasting success 03:22 Why Dan Miller was one of my first radio guests ... 06:47 Boost podcast revenue with Big Podcast AMP 11:58 52% trust online and in-store brand advice. 14:02 Deep engagement with audience 17:22 Zoom F3: 32-bit float recorder with amazing quality. 22:20 Countfeit microphones 23:53 Access to high-quality, royalty-free music. The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter This episode of Build a Big Podcast is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to Issue 165 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience? Big Podcast Daily - Daily Podcasting Tips Big Podcast AMP (Audio Monetization Program)
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172
YouTube and Podcasting (Big Podcast Insider Issue 164)
Topics covered in this episode: Quick and dirty podcasting success Uploading audio-first podcast to YouTube with RSS feeds Length of podcasts and attention spans How to tell better stories on your podcast A 2-minute burnout checkup for podcasters Transforming gut feelings into words Burnout in podcasting Episode Timestamps: 00:00 Ways to grow your podcast and monetize 04:47 Advice columnists and marketing characters 12:39 2-minute burnout checkup: recognizing exhaustion, cynicism, disassociation. 16:47 Get the tape! 17:44 Expressing unspoken truths can be powerful. The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter This episode of Build a Big Podcast is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to Issue 164 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience? Big Podcast Daily - Daily Podcasting Tips Big Podcast AMP (Audio Monetization Program)
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171
Podcasting Success w/ Mignon Fogarty (Grammar Girl)
I've learned a lot about writing and communication from Mignon Fogarty (sometimes known as Grammar Girl), but also a lot about the business of podcast networks. In this episode we talk about both. Mignon is the founder of the Quick and Dirty Tips network and creator of Grammar Girl, which has been named one of Writer's Digest's 101 best websites for writers multiple times. She is also an inductee in the Podcasting Hall of Fame. She's a pioneer in the field of podcasting, recognizing its potential as a platform for independent journalism and storytelling. Her insightful interviews and informative content have made her a trusted source of information for her audience. With a background in linguistics and a passion for clear communication, she's become a leading voice in the world of podcasting, demonstrating the power of media in the digital age. In this episode, I talk with Mignon about: Success with Grammar Girl and her commitment to meeting podcast deadlines Her "Quick and Dirty" podcasting network Her use of a friendly cartoon character as Grammar Girl's avatar to make grammar more approachable and the importance of maintaining a personal connection with her audience The impact of speech styles on written content and the nuances of audio in podcasting in the age of advanced AI technology The challenges of content quality, fact-checking, and speed in podcasting without traditional journalistic filters Her career transition from writing and grammar to podcasting, facilitated by an experience with repetitive injury and dictation, and her subsequent success partnering with Macmillan Publishing Episode Timestamps: 00:00 "The Grammar Daily" 03:32 Anyone can now gather and share news. 06:52 Podcast deadlines are always strictly met ... at least for Grammar Girl 13:03 How a repetitive injury helped Mignon's podcast hosting 13:53 A partner for the "Quick and Dirty" podcasting network. 19:03 The Grammar Girl artwork and caricature. 20:22 Importance of forming personal connections in AI era 24:45 Why you need to promote your work after finishing it 28:23 PhD dropout becomes chair of media entrepreneurship ... 33:04 Detailed legal contracts 35:04 The "original format" scripted shows continue 37:41 Privacy and making videos 42:23 Diversity in podcast (and other content) distribution 44:44 The NPR host who ignored me 46:49 Subscribe now to never miss an episode Want More? Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. And if you want even more ... check out the daily newsletter, Big Podcast Daily.
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170
"We'll do it live!!" (Big Podcast Insider Issue 163)
Topics covered in this episode: Dealing with the stress and challenges of podcasting, including burnout, creative expansion, and overcoming the pressure for overnight success. The importance and power of local content in podcasting, including successful connections with a local audience and sponsorships. The role of luck and slow-burn foundation in the success of podcasting, books, content, YouTube, and live events. Strategies for creating a positive environment for oneself and others to produce good podcast content. Insights on dealing with difficult individuals in the entertainment industry and the impact of talent versus behavior. The challenges faced by a successful media company owner in retaining a younger audience. The benefits and success of targeting a local audience in podcasting and building dedicated communities. Episode Timestamps: 00:00 Podcast burnout and tools for growth. 07:06 Avoid stress and negative people for success. 07:51 Talent isn't everything in the entertainment industry. 13:49 Real estate agents excited about local podcasting. 14:08 Specialized content attracts desired listeners, avoiding "waste." 17:30 Parasocial relationships can happen to you. 22:05 Ways to overcome podcast/creator burnout. 25:29 Chewbacca Mom ... now what? 27:51 Free podcast growth toolkit, personalized coaching available. The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter This episode of Build a Big Podcast is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to Issue 163 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience? Big Podcast Daily - Daily Podcasting Tips Big Podcast AMP (Audio Monetization Program)
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169
21-Day Podcast Jumpstart (Big Podcast Insider Issue 162)
Topics covered in this episode: New Year's resolutions and sustainability in podcasting Embracing mistakes and learning from experiences in podcasting Podcasting lessons from fashion icon Andre Leon Talley Tools and resources for podcasters Podcast growth and monetization The importance of diverse perspectives and inclusivity in decision-making positions Email management tips and the addictive nature of email communication Episode Timestamps: 00:00 A confession. 04:06 Oops!! 07:31 Fashion isn't everything 09:52 Empowering underprivileged communities to drive real change 16:12 Email overload and a loss of brainpower 18:56 Gmail tools and tips 22:23 Tips for better interviews and audience surveys 26:06 Upcoming interview with Jim Collison, co-host of Ask the Podcast Coach 26:37 Royalty-free music The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter This episode of Build a Big Podcast is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to Issue 162 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience? Big Podcast Daily - Daily Podcasting Tips Big Podcast AMP (Audio Monetization Program)
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168
Better Podcast Interviews (Big Podcast Insider Issue 161)
Topics covered in this episode: The significance of the New Year and the need for a fresh start for you and your podcast The importance of setting clear expectations for guests and creating a guest confirmation page for interviews The concept of "a month in a day" to efficiently manage tasks and get things done before the year ends The benefits of transparency when interviewing sources and setting clear boundaries for interviews Strategies for committing to new projects for a specific duration to assess their feasibility and make adjustments Tools and methods for automating podcast outlines, episode notes, and summaries for improved efficiency The Big Podcast AMP (Audience Monetization Program) for personal coaching to grow your podcast audience, increase engagement, and monetize your podcast Episode Timestamps: 04:01 Improvement is gradual; celebrate small victories. 07:39 Challenges in podcasting? 10:38 Clarifying expectations, boundaries, and process when doing interviews 12:47 Why guests are often intimidated by you 18:00 Automated podcast outlines for only $29 21:25 Automated podcast transcription The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter This episode of Build a Big Podcast is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to Issue 161 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience? Big Podcast Daily - Daily Podcasting Tips Big Podcast AMP (Audio Monetization Program)
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167
How to Never Miss an Interview (Big Podcast Insider Issue 159)
Topics covered in this episode: How to never miss an interview How an end-of-year survey can improve your podcasting strategy (and questions to ask your audience) Tips for pronouncing names correctly A checklist to catch audio problems in podcast interviews Transcribe your podcast with AI Considerations for purchasing podcast equipment (and its impact on success) Episode Timestamps: 04:38 Coordinating interviews 07:57 Improving your podcast with essential listener questions. 09:57 Why do people listen to your podcast? 13:22 NPR checklist helps prevent audio interview issues. 19:42 New equipment doesn't guarantee podcast success. 20:16 Shure SM58: A popular, durable, and reliable $99 microphone. The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter This episode of Build a Big Podcast is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to Issue 159 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience? Big Podcast Daily - Daily Podcasting Tips Big Podcast AMP (Audio Monetization Program)
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166
Deep Podcasting - How to Make Impact With Your Podcast
Topics covered in this episode: The importance of seizing opportunities and recording meaningful conversations Reflecting on your impact and legacy as a podcaster Going deeper with podcast content and going beyond surface level goals for your podcast The potential for real impact and change, even with a small audience What your podcast makes possible Embracing the deeper intention and possibilities for podcasts, including "dirty joke" podcasts The power of passing on wisdom and messages through podcasting Episode Timestamps: 00:00 One of my first radio guests ... 06:04 Focus on impact, not just popularity or legacy. 07:26 Having real conversation despite differences and the potential for common ground in podcasting. 10:03 Embracing wisdom, exploring podcast potential, and uplifting people with humor. The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter Want more help growing your podcast audience? Big Podcast Daily - Daily Podcasting Tips Big Podcast AMP (Audio Monetization Program)
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165
A Podcasting Lesson from My Dog Trainer (Big Podcast Insider Issue 158)
Topics covered in this episode: The importance of getting listeners to take a specific action after listening to a podcast. Creating effective call-to-action statements and building an email list for communication with the audience. Lead magnet ideas to maintain listener engagement. Engaging and growing the audience with interactive content like quizzes, surveys, and assignments. Offering downloadable printables, templates, and tools related to podcast themes. Tips for testing microphones, maintaining podcast equipment, and using AI-based tools for transcription and organization. Episode Timestamps: 00:00 Visit newsletter.bigpodcast.com to see my dog. 05:39 Engage subscribers with immediate content. 09:28 Bookstagram buzz 12:38 Email engagement is crucial for immediate content consumption. 13:14 Attract subscribers with exclusive content and bonuses. 17:33 Engage audience with fun quizzes and tools. 21:45 Be a compassionate host for better interviews. 24:30 Keep guests at ease – one way to do it. 27:02 "Grow, engage, and monetize your podcast now." The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter This episode of Build a Big Podcast is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to Issue 158 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience? Big Podcast Daily - Daily Podcasting Tips Big Podcast AMP (Audio Monetization Program)
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164
Don't Be Fooled by "Downloads" (Big Podcast Insider Issue 157)
Topics covered in this episode: Importance of focusing on growing and retaining a podcast audience Using video outreach to book more podcast interviews and increase podcast visibility Taking a break from podcasting during the holiday season and maintaining listener engagement Lessons that podcasters can learn from college radio and its relevance to podcasting A new solution for podcasting's biggest challenge, focusing on discovery The evolution of podcast trends and debunking rumors of the "podcast bubble bursting" Harnessing the potential of AI and automation tools for writing podcast summaries and outlines Episode Timestamps: 04:35 Connect to more people now 06:19 30 helpful people 10:53 Need to take a break? 15:19 The pressure!! 16:45 Podcasting opportunities during holiday periods 20:59 FedEx and your podcast 25:04 Automated podcast content creation tool 26:45 Easily subscribe with a QR code. The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter This episode of Build a Big Podcast is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to Issue 157 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience? Big Podcast Daily - Daily Podcasting Tips Big Podcast AMP (Audio Monetization Program)
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163
Make Your Guests Remember You (With This Trick)
This is a simple "trick" you can use to make being a guest on your podcast more memorable. This is also a test ... which I'll explain after I tell you the trick. Want more? Big Podcast AMP (Audio Monetization Program) Big Podcast Daily (my daily newsletter for podcasters) Big Podcast Insider (my weekly newsletter for podcasters) Big Podcast - The Book
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162
The Spotify Wrapped Opportunity (Big Podcast Insider Issue 156)
Topics covered in this episode: Spotify Wrapped and its impact on podcasters Highlights and insights from the podcast "Louder Than a Riot" Sonic Dash Audio Competition A podcast scam involving payment to be a guest Tips for starting a podcast Questions to ponder before starting a podcast Being the right person to make a podcast and the passion required to drive the process Episode Timestamps: 03:47 Starting a new podcast? 08:55 Stay mindful, stay informed, protect your image. 12:04 My "Undercover Boss" (and podcasting) story. 15:13 Rage farming 18:25 Experienced, committed, and intentional ... 19:31 Spotify Wrapped may not reflect podcast success ... 22:04 Automation and AI for The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter This episode of Build a Big Podcast is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to Issue 156 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast audience? Big Podcast Daily - Daily Podcasting Tips Big Podcast AMP (Audio Monetization Program)
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161
Big Podcast AMP - FAQ Part 2
If you're wondering about Big Podcast AMP (Audio Monetization Program), this episode is for you. This episode is Part 2 of 2 and I answer 20 of the most common questions that people ask about this program and working with me ... Part 1 is here. The questions I answer: How often is new recorded training content released? Does the coaching include help with podcast monetization strategies? What is the cancellation policy if I decide the group isn't right for me? Can I get one-on-one coaching sessions, and if so, how are they scheduled? Are there any resources provided, like worksheets or templates, to help with podcast planning and execution? Is the forum moderated by experienced podcasters or coaches who can provide expert advice? Will being a part of this group help me grow my podcast's audience? How is member privacy handled within the group, especially on public forums? Are there opportunities for members to showcase their podcasts within the group? Does the group cater to both hobbyists and professional podcasters? What specific skills or topics will I learn that I can't find in free podcasting resources? Are the live calls interactive, allowing for Q&A and real-time discussion? How do you measure the progress and success of the members in the group? Is there a limit to the number of members in the group to ensure quality interaction and support? Can members suggest topics or areas of focus for future training sessions or live calls? Do you have guest speakers or experts in the industry participate in the coaching group? What is the primary goal or mission of the coaching group for its members? How does the forum facilitate ongoing learning and engagement between scheduled calls? Are there any additional costs involved aside from the membership fee? If I have a co-host or team, is there a plan available for group membership? Mentioned in this Episode: Big Podcast AMP (Audio Monetization Program) Big Podcast Daily (my daily newsletter for podcasters) Big Podcast Insider (my weekly newsletter for podcasters) Big Podcast - The Book
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160
Big Podcast AMP - FAQ Part 1
If you're wondering about Big Podcast AMP (Audio Monetization Program), this episode is for you. This episode is Part 1 of 2 and I answer 20 of the most common questions that people ask about this program and working with me ... The questions I answer: My podcast is about __________. Can you help me? Are your live sessions recorded? How do you do the live sessions? How long is the commitment for joining the group, and is there a trial period available? Why yearly? What level of experience in podcasting is required to join? What topics do the live calls cover, and how frequently are they held? How is the recorded training structured, and what areas of podcasting does it address? Can members get personalized feedback on their podcasts within the group? Is there a community aspect to the group? How do members interact with each other? What are the technical requirements to access the forum and participate in the calls and training? Are there any success stories or testimonials I can review? What makes this coaching group different from other podcasting resources or communities? What is the process for signing up? Are there any special offers for new members? Will there be opportunities for networking with other podcasters within the group? Are there specific times when the live calls are scheduled, and are they available for replay if missed? How does the coaching group stay updated with the latest podcasting trends and industry changes? What kind of support can I expect to receive if I encounter technical issues or have questions? Is the content within the coaching group catered to any particular niche or type of podcast? Mentioned in this Episode: Big Podcast AMP (Audio Monetization Program) Big Podcast Daily (my daily newsletter for podcasters) Big Podcast Insider (my weekly newsletter for podcasters) Big Podcast - The Book
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159
The $500 Podcasting Studio (and More) w/ Dan Hughley
Dan Hughley is an audio engineer who understands the importance of getting a good performance on tape. As a podcaster, you may know him from his work with Focusrite, manufacturer of the popular Scarlett line of audio interfaces. In this episode, I talk with Dan about: Making recording more accessible (and affordable). The rise of remote interviews and collaboration across different locations during the COVID-19 pandemic. The importance of having confidence in the gear you use (and knowing how to use it). Mic technique for optimal sound quality, including the use of boom arms or headsets. HEADSET MICS?! Is he serious?!! Yes! And when you should use them. Funny stories and common mistakes in the recording studio. The importance of learning equipment and avoiding issues like thin and quiet audio. The introduction and features of the new 4th generation Scarlett audio interface, including remote controllable gain, auto-gain technology, and improved audio quality. Episode Timestamps: 02:04 Capturing quality audio on location. 03:07 Remote interviews. 08:52 Good mic technique helps at funeral. 09:21 YouTubers lack understanding of mic technique. 14:57 How a fake button to toggle a red light can fool a producer (and you). 17:21 Remote controlled interfaces and other technology available to podcasters (for less than $500). 19:15 Lower noise floor, higher headroom = tremendous difference in your sound and how reference tracks aid in detecting deviations in sound quality. 22:38 12 years ago ... Scarlett unlocked Pro Tools. 26:01 Be confident, make better podcasts. Want More? Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Note that this is PART 2 of a two-part series. PART 1 focuses on more psychology of getting a good episode on tape and how to make the most of your recording space. Subscribe to the podcast to make sure you don't miss it.
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158
Holiday Podcasting? (Big Podcast Insider Issue 155)
Topics covered in this episode: The importance of podcast quality (and what this looks/sounds like) Automated quality checking tools Utilizing AI for content strategy in podcasting Editing podcasts with tools like Resound that detect filler words and long silences Setting boundaries as a podcaster and saying no to audience access requests Bad interview? Cut it short ... Different business models for podcasters, such as coaching, consulting, freelance services, and advertising Podcasting statistics, including download rates, episode frequency, and episode length Episode Timestamps: 02:48 Podcasting over holidays: Pros, cons, and considerations. 04:09 Thanksgiving?! What is that? 06:58 Engage and connect through unique holiday episodes. 12:00 421 downloads per episode 16:06 An automation tool that handles audio editing for you? 17:13 "Flight Check" tool for podcasters. 20:34 Why people pitch you. 24:21 Don't waste time, follow the rules. 28:31 Automated guest booking for podcasters: Book Like a Boss. 30:12 Get the interview (plus studio tips). The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter This episode of Build a Big Podcast is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to Issue 155 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast auidience? Big Podcast Daily - Daily Podcasting Tips Big Podcast AMP (Audio Monetization Program)
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157
Music Producer Tricks for Podcasters w/ Dan Hughley
I've learned a lot about both marketing as well as creativity from my work in the music industry, so it's always great to sit down with somebody who has a similar background and talk about how work in music applies to podcasting. Dan Hughley is an audio engineer who understands the importance of managing people and situations in the studio. Like our role as podcasters, his role requires a bit of psychology. As a podcaster, you may know him from his work with Focusrite, manufacturer of the popular Scarlett line of audio interfaces. In this episode, I talk with Dan about: The importance of confidence and trust in interviews The differences between public personas and private personas in podcasting The role of the audio engineer in creating a comfortable recording environment Setting the space for creativity. The concept of "less is more" in music production and podcast editing Using reference tracks to make your episode the best it can be The importance of creating a dedicated creative space for podcasting, including tips on lighting, decor, and utilizing music during breaks The psychology of putting together great podcasts, including the need for listeners to be engaged and the importance of editing to create impactful content The role of listening skills in podcasting Episode Timestamps: 00:29 Marketing guy turned musician helps grow audiences. 05:16 Audio engineers are like psychologists – podcasters need these skills too. 08:21 Collaboration with professionals, "making good noise" and surpassing expectations. 09:28 Risk, trust, and letting loose as a musician and interviewer. 13:52 Allowing space for creativity and weirdness. 17:53 You need your version of David Bowie. 19:40 Creating space for artists in LA. 23:53 Acapella group emphasizes importance of listening in singing. 27:28 The hook 28:48 Reference tracks and why "less is more." 32:37 Coming up ... Dan Hughley talks podcast equipment on budget. Want More? Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Note that this is PART 1 of a two-part series. PART 2 focuses on more technical elements of getting a good episode on tape and how to make the most with your recording budget. Subscribe to the podcast to make sure you don't miss it.
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156
The Podcast Magic Trick (Big Podcast Insider Issue 154)
Topics covered in this episode: The impact of using social media on creativity and the benefits and drawbacks involved. Copying industry trends in podcasting without realizing it and its implications. Generic guest pitch templates and the promotion of guest appearances on low-quality podcasts. The potential harm to a podcaster's reputation by saying yes to certain podcasts. Automation tools for podcasters such as Swell AI (episode notes and social media) and Book Like a Boss (guest booking). Big Podcast AMP, a coaching program focused on growing podcast audiences and increasing monetization. What's next ... creating a comfortable studio environment and recording great interviews on a limited budget. Episode Timestamps: 00:02 Build a podcast that matters. 03:43 A magic trick brings quick win, hope, and more money. 07:37 Persistence and motivation lead to success. 11:42 Speaking from the back of the throat can be harmful. Podcasters should aim for the "front of the face" to sound better. 14:26 Evenings are the preferred time for video podcasts. Opportunity still exists for audio podcasts in the morning, especially with younger people listening via Spotify. 17:19 Podcasts can be considered offline, as they are often listened to without a computer. 20:41 The dangers of seeking attention on social media. 24:17 It's good to copy what works in your industry ... sometimes. 28:34 Automates the guest booking and scheduling process. 29:35 Upcoming podcast episodes, Part 1: setting the stage for interviews with guests. Part 2: technical recording tips. The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter This episode of Build a Big Podcast is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to Issue 154 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast auidience? Big Podcast Daily - Daily Podcasting Tips Big Podcast AMP (Audio Monetization Program)
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155
The Holy Grail for Podcasts Hosts (Big Podcast Insider Issue 153)
Topics covered in this episode: The importance of focusing on creating helpful content for your podcast audience Exploring the use of AI in automating daily podcasts and its impact on podcasting Addressing email blockage issues and providing solutions to make sure your messages are delivered Discussing the relaxed lives of elite achievers and how it can benefit podcasters Tips for improving guest selection and interview skills The significance of having a supportive network of friends in podcasting (and the types of people you need to have a successful podcast) Highlighting useful tools for podcast automation and scheduling guests. Episode Timestamps: [00:02:18] Podcast episode review on School of Podcasting [00:04:53] Asking repetitive questions to experienced individuals is unlikely to yield unique answers. [00:09:09] AI Podcasting? An option to use it ... notifying users of ongoing crimes shortly after they occur. [00:12:15] People with years of podcasting experience don't always improve [00:14:47] Listening and editing yourself provides a different perspective for improvement. [00:18:51] Producers and collaboratosr are rarely seen in podcasting. [00:20:05] Someone who believes in your podcast and helps make it real. [00:23:17] Book Like a Boss automates guest booking and scheduling, preventing missed interviews by sending automatic reminders. [00:26:00] Coming soon ... Dan Hughley of Focusrite discusses recording techniques and improving audio quality. The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter This episode of Build a Big Podcast is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to Issue 153 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Want more help growing your podcast auidience? Big Podcast Daily - Daily Podcasting Tips Big Podcast AMP (Audio Monetization Program)
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154
Live Fast, Die Fast (Big Podcast Insider Issue 152)
Topics covered in this episode: Live fast, die fast: Exploring the volatility of online communities and the importance of keeping listeners engaged by changing up your podcast content. The risk of sticking to a repetitive format in podcasting and the importance of creating variation for the audience's engagement. The opportunity to test changes in your podcast during NaPodPomo (National Podcast Post Month) and how it can benefit both you and your audience. Introducing Big Podcast Daily, a new daily newsletter providing valuable advice on podcasting, audience growth, hosting, messaging, and monetization. An SEO trick for podcasters – only $25! Grammar Girl The world's oldest podcaster and her journey in podcasting, starting at the age of 69. Episode Timestamps: [00:04:31] An efficient format for mass producing episodes (but listeners hate it) [00:09:32] Singer vs. podcast host [00:11:00] Free course to help you be a better podcast host [00:16:16] Podcast success on YouTube and money earned in podcasting – Is it worth the effort? [00:18:33] How to stand out ... Wolfman Jack, old school radio DJs [00:21:37] The reality television star with a brand new podcast [00:24:05] Personal coaching program for podcasters The Newsletter for Podcasters Big Podcast Insider - Podcasting Newsletter This episode is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to Issue 152 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.
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153
30 Podcast Episodes in 30 Days
In this episode of Build A Big Podcast, I discuss NaPodPoMo (National Podcast Post Month), which challenges podcasters to produce 30 podcast episodes in 30 days during the month of November. I share my own experience with NaPodPoMo and how it changed the direction of both my podcast and books. There are several benefits to participating in the NaPodPoMo, including having a place to test new ideas, recording techniques, and segments. Yeah, you could do this at any time on your own, but one of the things that makes this challenge great is the community around it. Getting 30 episodes out in 30 days isn't a cakewalk and it's nice to be able to connect with others who understand what you're doing (and why you're doing it) as well as give you advice and recommendations should you find yourself stuck. This is a great opportunity for podcasters (or people who want to podcast) to try new things – new segments, new topics, new ways of recording, etc.
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152
Famous Guests are Overrated (Big Podcast Insider Issue 151)
Topics covered in this episode: The importance of focusing on growing your podcast and building an audience. The value of creating a message that resonates with listeners and has the potential to make an impact. The potential drawbacks of seeking famous guests for your podcast. Tips for conducting successful interviews, including how to make the most of limited time with a guest. Stretching a short interview to create a longer, more valuable episode. Strategies for asking for what you want during an interview. The significance of providing helpful content that is unique and interesting to your audience. Episode Timestamps: [00:01:23] Remote podcasting with great technology available for all. [00:04:54] Tips for successful short interviews in podcasts. [00:08:43] Clever party ideas for podcast events. [00:10:57] Love him or hate him? Nobody is in the middle ... [00:15:39] Self-editing helps podcasters hire, host better. [00:17:40] Costs rise as production expands. How to make money podcasting. The Newsletter for Podcasters Big Podcast Insider - Podcasting Newsletter This episode is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to Issue 151 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.
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151
Dolly Parton Press Junket – Behind-the-Scenes
In the world of podcasting, celebrity interviews are often hailed as the pinnacle of success. But what goes on behind closed doors, or rather behind the microphone, during these remote interviews? In this episode of Build a Big Podcast, we peel back the curtain and delve into the exhilarating yet nerve-wracking experience of doing a "live" celebrity interview. I share my first-hand account of interviewing my #1 dream guest, Dolly Parton, and the rollercoaster of emotions that ensued, giving you before, during, and after-interview tape. The "Big Idea" Timestamps: [00:00:00] Behind-the-Scenes Setup and Host Prep [00:16:04] Pre-Interview Call with Producer [00:33:08] "Live" Interview with Dolly Parton [00:44:24] Post-Interview Commentary [00:45:43] Post-Interview Call with Producer [00:48:30] Behind-the-Scenes Wrapup Episode Topic Timestamps: [00:00:34] Pre, during, and post junket interviews explained. [00:03:50] Lead up conversation, nerves, dream guest. [00:08:23] Talking "new and old" during junket interviews. [00:11:09] Pressure to interview A-listers in remote format. [00:14:27] Tennessee – Infant mortality, gerrymandering, and Dolly's humanitarian work. [00:16:33] Why people love Dolly Parton. [00:19:32] Avoiding LGBT topic due to time constraint. [00:23:48] Elvis offered to record "I Will Always Love You" but declined. [00:30:36] Remote work has its advantages and dyslexic mishaps. [00:39:45] "Keep singing, playing, be true to yourself." [00:41:39] Writing books, rock album, creative brand, new things. [00:49:33] Podcasters create celebrities. [00:51:21] "Dolly inspires me to be myself unapologetically." [00:54:00] Podcast success – attract, engage, monetize. The Newsletter for Podcasters Big Podcast Insider - Podcasting Newsletter Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.
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150
Improve Your Podcasting "Luck" (Big Podcast Insider Issue 150)
Topics covered in this episode: Friday 13th and common podcasting folklore Misconceptions about Apple Podcasts 10,000 downloads per episode?! No! A great question? Not really ... Focusrite 4th Gen audio interfaces Using Instagram Reels for podcast promotion Afros and Audio (and why middle-aged white guys should care) A new daily newsletter for podcasters Episode Timestamps: [00:00:39] Friday 13th, lucky day? [00:06:12] Hurry to launch? Forget about "New and Noteworthy!" [00:11:05] Meta's Creators Program and Instagram Reels [00:14:19] Afros and Audio – an event for black creatives and professionals. [00:17:40] Create "soundproof" podcasting studio in a closet. [00:20:48] Like YouTube? Thank the adult industry! [00:23:54] Monetize your podcast voice and skills. The Newsletter for Podcasters Big Podcast Insider - Podcasting Newsletter This episode is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to Issue 150 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.
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149
DIY Podcast Touring (Big Podcast Insider Issue 149)
Topics covered in this episode: Spreading your podcast: Learn how to make it beneficial for others to spread your message and ways to use people to promote your podcast. What would mother nature do?: How podcasters can apply this lesson to their podcast promotion strategies. DIY Podcast Touring: Discover the benefits of doing in-person events to build an audience, and learn tips for organizing and promoting successful live events. Feign ignorance and other interviewing tips from NPR: Get insights from NPR on how to conduct engaging interviews, including the technique of feigning ignorance to encourage detailed responses. How to decide what to cut or not in an interview: Learn strategies for editing interviews and deciding which parts to keep or cut to ensure the final content is engaging and concise. Podcast bait and switch: Explore the concept of podcast bait and switch and how it can be utilized to surprise and engage listeners. Episode Timestamps: [00:05:42] The DIY Podcast Tour – Behind-the-scenes story and how to do it yourself [00:06:48] Live events bring people together and connect [00:12:51] Podcaster feeling like an outsider in radio [00:14:31] Treat your podcast like a vinyl record [00:18:06] Fake Podcasts! Sales calls and paid podcast interviews ... [00:22:31] Big Podcast AMP - Audio Monetization Program The Newsletter for Podcasters Big Podcast Insider - Podcasting Newsletter This episode is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST. About this episode of Build a Big Podcast: This is the audio companion to Issue 149 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.
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ABOUT THIS SHOW
Big Podcast Playbook is the marketing podcast for podcasters! How to grow your podcast audience, better connect with listeners, and spread your message through podcasting with podcast marketing tips from media marketing expert David Hooper, author of Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show.
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David Hooper
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