Biz Book Pub Hub Podcast

You’ve written your book, finished the edits, and published. But now what? Too many authors assume the hard part is over once the book is available. Without a clear launch strategy, they end up with a product but no plan. No reviews, no visibility, no path for turning readers into clients or opportunities. The result? A book that quietly disappears instead of building momentum. That’s why I help authors build intentional launch strategies that lead to 50+ Amazon reviews and create a pipeline between their book and their business. With a well-organized launch team, personalized outreach, and events that spark conversations, your book can do more than sell; it can open doors. If you're ready to stop guessing and start launching with clarity, let’s talk. Schedule a complimentary 30-minute book launch brainstorming session at www.BookLaunchBrainstorm.com. And now, let me introduce today’s panel… Rachel Radway wrote “Perceptive: Insights for leaders who feel more, process deeply, and think differently,” a thoughtful and empowering guide for leaders who identify as highly sensitive, intuitive, or neurodivergent. Through personal stories, practical insights, and compassionate guidance, she helps readers embrace their perceptiveness as a strength and lead with clarity, empathy, and authenticity. Sophie Lechner wrote “Unlock Your Impact: The Roadmap to Magnetic Client Attraction for Entrepreneurs Who Hate Marketing,” a refreshing guide for mission-driven entrepreneurs who want to attract clients naturally—by leading with purpose instead of self-promotion—and transform marketing from a dreaded task into a joyful extension of their impact. Please join me in welcoming Rachel and Sophie.  In this episode, we discuss the following: 🟠 Lead With Strengths: Highly perceptive leaders can turn sensitivity into clarity and empathy. 🟠 Make Marketing Feel Human: Client attraction works better when it aligns with purpose, not self-promotion. 🟠 Build A Launch Team That Follows Through: The right supporters tend to complete the review process. 🟠 Ask For Honest Reviews: Not asking for five stars can still lead to strong social proof. 🟠 Use The Kindle Flash Sale As A Relaunch: A short promo window makes it easier to talk about the book again. Links for Rachel Radway LinkedIn and YouTube. https://www.rercoaching.com “Perceptive: Insights for leaders who feel more, process deeply, and think differently” Links for Sophie Lechner LinkedIn www.themagnetmodel.com  “Unlock Your Impact: The Roadmap to Magnetic Client Attraction for Entrepreneurs Who Hate Marketing” Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.  Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.KindleFlashSale.com Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.  Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Learn more about your ad choices. Visit megaphone.fm/adchoices

One of the smartest moves you can make as an author or speaker is to surround yourself with others who are walking a similar path. Whether you’re planning a book, growing your platform, or refining your message, there’s real value in connecting with people who get it—and who are willing to share what’s working for them. That’s exactly what you’ll find at the Biz Book Pub Hub. Join us for our free virtual networking events, where entrepreneurial authors and speakers come together to swap strategies, celebrate wins, and build meaningful connections. Check it out at www.BizBookPubHub.com and get plugged into a community that knows how to turn ideas into impact. And now, let’s hear from today’s panel… Chris Johnson wrote “The Leadership Pause: Sharpen Your Attention, Deepen Your Presence, and Navigate the Future,” a thoughtful guide that helps leaders slow down, focus their attention, and reconnect with their purpose in order to lead more effectively and sustainably. Vera Milan Gervais wrote “The Wordz We Wear: How to show up with confidence and create your best life,” a powerful exploration of how the words we use shape our self-image, communication, and confidence—designed to help readers show up with clarity and authenticity. Please join me in welcoming Chris and Vera.  In this episode, we discuss the following: 🟠 Build A Launch Team: Use a structured launch team and a sequence of emails, not a one-and-done ask. 🟠 Keep Asking For Reviews: Make review requests an ongoing habit, not a launch-week task you abandon. 🟠 No “Review Swaps”: Encourage reviews ethically, without crossing lines that violate platform rules. 🟠 Add A Discussion Guide Bonus: Give readers a way to use the book with their team, so it drives action. 🟠 Track Success Through Referrals: Measure outcomes by the conversations and referrals the book creates. Links for Chris Johnson LinkedIn www.Q4-Consulting.com “The Leadership Pause: Sharpen Your Attention, Deepen Your Presence, and Navigate the Future” Links for Vera Milan Gervais LinkedIn, Instagram, and YouTube. https://www.veragervais.com “The Wordz We Wear: How to show up with confidence and create your best life” Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.  Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.KindleFlashSale.com.  Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.  Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Learn more about your ad choices. Visit megaphone.fm/adchoices

What if your website could do more than just look good? What if it could actively support your business goals by turning visitors into engaged prospects and clients? Today’s guest has spent decades helping entrepreneurs and organizations make smarter decisions about their digital presence. Her work focuses on aligning websites with strategy, so that every page, every click, and every piece of content serves a clear purpose. She is a recognized expert in online business strategy, with a practical approach that blends data, user experience, and real-world business goals. Through her consulting, speaking, and teaching, she helps business owners stop guessing about what works online and start making informed, intentional choices that drive results. Her insights have helped countless entrepreneurs uncover missed opportunities on their websites and transform them into powerful tools for visibility, credibility, and growth. If you have ever wondered whether your website is truly working for you or just sitting there, this is a conversation you will not want to miss. Please join me in welcoming one of our Biz Book Pub Hub Partners, Philippa Gamse. In this episode, we discuss the following: 🟠 Stop Flying Blind: Most people guess whether or not their website is working for them because they do not look at the data. 🟠 Find Hidden Opportunity: A website can look “dead” while still getting meaningful weekly traffic. 🟠 Track Real Engagement: Digital analytics shows what people read, click, and actually consume. 🟠 Use Heatmaps and Recordings: Tools like Microsoft Clarity reveal dead clicks and confusing page behavior. 🟠 Fix CTA Placement: If only 10% reach the bottom of a long webpage, your main call to action may be invisible. Links LinkedIn https://www.websitesthatwin.com “Website Wealth: A Business Leader’s Guide to Driving Real Value from your Analytics” Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.  Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.KindleFlashSale.com.  Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.  Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Learn more about your ad choices. Visit megaphone.fm/adchoices

Writing and publishing a book is a huge accomplishment, but it is not the finish line. Too often, authors stop there, treating the book itself as the goal instead of using it as a launchpad for what comes next. A book is not just a product on a shelf. It can be a powerful tool that builds credibility, attracts leads, and creates opportunities for speaking engagements, consulting, and media appearances. But this only happens with a clear plan that connects the book to your business. That is the work I do as a book launch strategist. I help entrepreneurs build launch teams filled with likely prospects and referral partners, generate 50+ Amazon reviews, and turn their book into a business pipeline that delivers real results. If you want your book to do more than gather dust, let’s talk. Schedule a complimentary 30-minute book launch brainstorming session at www.BookLaunchBrainstorm.com and discover how to align your book with your long-term goals. Alesia Jackson wrote “A Stress-Free Life In A Toxic World: A Practical Guide of 49 High-Performance Tips For Mind And Body Detox, Anxiety Relief, And A Dream Life Of Health And Abundance.”  Diana Morgan wrote “Whole Heart Social Media Success Formula: What to Say, Where to Play, How to Win.”  Diane DiResta wrote “Knockout Presentations: How to Deliver Your Message with Power, Punch, and Pizzazz.”  We discuss the following: 🟠 Relaunch Opportunities: The Kindle Flash Sale can give you three strong marketing moments each year. 🟠 Importance of a Soft Launch Period: The real win is strategically using two to three weeks after publication to focus on getting reviews.  🟠 Learn By Watching Others: Seeing how other authors post, position, and promote can upgrade your own approach fast. 🟠 Build Systems And Community: Momentum comes easier when you have a process and collaborators, not just motivation. 🟠 Write Evergreen Content: Timeless content is easier to promote without needing constant updates. 🟠 Write With The End In Sight: Start with the reader’s next step, then build the book backward from that goal. Alesia Jackson LinkedIn, Instagram, and YouTube. https://www.abundanthealthconsulting.com Diana Morgan LinkedIn, Instagram, and YouTube. https://wholeheartmarketing.com Diane DiResta LinkedIn, Instagram, and YouTube. http://www.diresta.com Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Learn more about your ad choices. Visit megaphone.fm/adchoices

My 500th podcast episode! What began more than a decade ago has had many twists and turns, witnessed and even encouraged by someone I deeply admire: author, speaker, and longtime supporter of my work, Dorie Clark. In honor of this milestone and our long friendship, she’s agreed to be the guest host as we dive into this interview. Over the past 15+ years, my business has evolved in ways I never could have predicted. I started as a recognized networking expert, became a virtual event design consultant and executive Zoom producer during the pandemic, and eventually stepped into a role Dorie suggested to me back in 2018: book launch strategist. At the time, I didn’t take the idea seriously. But by 2024, it became clear this was the work I was meant to do. Today, I support entrepreneurial authors not only with the logistics of their book launch but also with strategic thinking long before the writing begins. My newest offer, the Author ROI Lab, helps authors decide whether the book they’re considering is worth writing and how to ensure it delivers real business results. From building launch teams and collecting 50+ Amazon reviews to designing virtual launch parties that turn readers into prospects, my work centers on helping authors turn their books into strategic business assets. Along the way, I’ve built out an author resource ecosystem: this podcast, the Biz Book Pub Hub community networking events, a curated expert directory, Kindle Flash Sales, and my fourth book on book launch strategy. There’s a lot to talk about, and no one better to guide this conversation than Dorie Clark.   In this episode, we discuss the following: 🟠 A 500-Episode Milestone: What it took to stay consistent for more than a decade. 🟠 The “Be Seen, Be Heard” Throughline: How one phrase tied together networking, virtual events, and book launches. 🟠 Pivoting in the Pandemic: How virtual event design and Zoom production became my focus. 🟠 Becoming a Book Launch Strategist: How I realized this work was the right fit. 🟠 Reviews as the Baseline Goal: How launch teams and 50+ Amazon reviews became a repeatable outcome. 🟠 Building an Author Ecosystem: How the podcast, community, directory, and Kindle Flash Sales support authors long-term. 🟠 Strategy Before the First Draft: How The Author ROI Lab helps authors decide if the book is worth writing. Dorie Clark’s links LinkedIn, Instagram, and YouTube. www.DorieClark.com Dorie’s books: “Reinventing You: Define Your Brand, Imagine Your Future” “Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It” “Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive” “The Long Game: How to Be a Long-Term Thinker in a Short-Term World” Robbie’s books “LAUNCH Your Book! An Entrepreneur’s Guide to Reviews That Drive Revenue” “Break Out of Boredom: Low-Tech Solutions for Highly Engaging Zoom Events” “Small List, Big Results: Launch a Successful Offer No Matter the Size of Your Email List” “Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences” Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.  Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com. Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.KindleFlashSale.com.  Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.  Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today’s guest is a third-generation financial advisor and the President and CEO of Drucker Wealth, an independent wealth management firm based in New York City that serves clients nationwide. He and his growing team specialize in supporting high-income, mid-career professionals and their families, with a particular focus on those navigating the fast-paced world of big tech. Recognized for his clear, candid financial guidance, he’s been named one of InvestmentNews’ 40 Under 40, a Top 100 Advisor by Investopedia, and a finalist for CEO of the Year by ThinkAdvisor. His thought leadership has been featured in Financial Planning, InvestmentNews, and Business Insider, and he currently serves on the Investopedia Advisor Council. Under his leadership, Drucker Wealth has evolved into an independent Registered Investment Advisor, launched a tax prep business exclusively for clients, and become a nationally respected partner for families in their late 30s and 40s who are managing high incomes alongside complex financial priorities. He’s the author of H.E.N.R.Y. Strategies Unlocked: How to Build a Plan That Works As Hard As You Do, a playbook for professionals who are earning more than ever but still feel uncertain about how to make their money work for them. In this follow-up to his first book, How to Avoid H.E.N.R.Y. Syndrome, he offers readers a clear roadmap to move from overwhelm to ownership and build a strategy that supports long-term financial clarity. Please join me in welcoming Gideon Drucker.  In this episode, we discuss the following: 🟠 Build A Plan That Works: The goal is a strategy that supports long-term decisions, not short-term reactions. 🟠 Navigate Equity Compensation: RSUs and stock planning require tax awareness, timing, and intention. 🟠 Integrate Tax Strategy: Filing taxes is not the same as having a proactive tax plan. 🟠 Write From Real Conversations: Client stories and patterns shaped the book’s content and structure. 🟠 Finish Through Perfectionism: Publishing required support, deadlines, and a team to keep progress moving. 🟠 Launch For Written Reviews: The plan focused on early Amazon reviews and meaningful engagement with the network. Links LinkedIn https://druckerwealth.com “H.E.N.R.Y. Strategies Unlocked: How to Build a Plan That Works As Hard As You Do” “How to Avoid H. E. N. R. Y. Syndrome (High Earner Not Rich Yet): Financial Strategies to Own Your Future” Learn more about your ad choices. Visit megaphone.fm/adchoices

You’ve written a great book. You’ve poured your expertise onto the page. But then what? Too often, books end without guiding the reader to take the next step. Whether that means joining your email list, signing up for a training, or starting a conversation, that missing link is a lost opportunity to turn interest into action and readers into clients, collaborators, or champions of your work. Your book should be more than informative. It should be an invitation. I help entrepreneurs create books that not only educate but also offer a clear path forward. When you know what comes next, your readers will too. That’s how a book becomes a business asset. If you’re in the early stages of your book journey and want to make sure it supports your business goals, let’s talk. Schedule a complimentary 30-minute book launch brainstorming session to learn more about The Author ROI Program, a small-group experience that helps you map your message, define your outcomes, and plan for long-term impact. Visit www.BookLaunchBrainstorm.com to get started. And now, let’s meet today’s panel: Jeremy Shapiro wrote “Your Business Growth Playbook: Breakthrough Strategies to Scale Your Business for Business Owners Who’ve Outgrown Hustle,” a clear and actionable guide for entrepreneurs who are ready to stop grinding and start scaling through smarter systems, team support, and sustainable growth strategies. Laura Biewer co-wrote “Beyond Loan Signings: The Ultimate Guide to Monetizing Your Notary Commission with Specialty Work,” a comprehensive roadmap that helps notaries expand beyond general signings and discover profitable niche services that align with their skills, lifestyle, and professional goals. Lisa Ryan wrote “Gear Up for Greatness: How to Transform Workplace Culture with the Six Gears of Grategy,” a dynamic leadership guide that equips professionals to build thriving workplace cultures by shifting from reactive engagement to strategic, gratitude-driven transformation. Please join me in welcoming Jeremy, Laura, and Lisa. In this episode, we discuss the following: 🟠 Make The Book An Invitation: A book should guide readers to the next step, not end at the last page. 🟠 Build Reviews Before You Promote: Collecting advance reviews changes launch momentum and credibility right away. 🟠 Learn The Order Of Operations: A clear sequence prevents the catch-22 of wanting reviews before the book is published. 🟠 Use A Kindle Flash Sale Strategy: 99-cent cross-promotion can create a spike, and the follow-up plan matters. 🟠 Treat Marketing As Ongoing Work: Long-term visibility comes from consistent effort, not a single campaign. 🟠 Focus On A List And Relationships: The most reliable growth comes from direct connection with readers and supporters. Links for Jeremy Shapiro LinkedIn and YouTube. https://yourbusinessgrowthplaybook.com “Your Business Growth Playbook: Breakthrough Strategies to Scale Your Business for Business Owners Who’ve Outgrown Hustle” Links for Laura Biewer LinkedIn https://www.coachmelaura.com “Beyond Loan Signings: The Ultimate Guide to Monetizing Your Notary Commission with Specialty Work“ by Laura Biewer and Bill Soroka Links for Lisa Ryan LinkedIn and YouTube. https://lisaryanspeaks.com “Gear Up for Greatness: How to Transform Workplace Culture with the Six Gears of Grategy” Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.  Tune into Biz Book Pub Hub Podcast for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Learn more about your ad choices. Visit megaphone.fm/adchoices

If your book launch plan is built entirely around posting on social media, you’re not alone, but it may not get you the results you’re hoping for. New authors often rely on social platforms for visibility, expecting that a few well-crafted posts will lead to reviews, sales, or business leads. But without an email list, a networking strategy, or speaking opportunities to support the launch, social media alone usually falls flat. Visibility without conversion does not move the needle. That’s why I teach authors to launch with a strategy. I help entrepreneurs build a personalized plan that leverages launch teams, targeted outreach, and relationship-driven visibility to generate 50+ Amazon reviews and create a clear path from the book to the business. If you're ready to move beyond passive posting and into intentional connection, let’s talk. Schedule a complimentary 30-minute book launch brainstorming session at www.BookLaunchBrainstorm.com and learn how to build a review-driven launch that delivers real business results. And now, let’s meet today’s panel: David Newman wrote “Market Eminence: 22 Strategies to Build a Bold Personal Brand, Become a Business Celebrity, and Drive Unstoppable Growth,” a high-impact guide that empowers experts, consultants, and coaches to step into the spotlight, own their authority, and attract opportunities with intention and confidence. Leila Kubesch wrote “Tech-No to Tech-Pro: A Practical Guide to Digital Visibility Without Losing Your Humanity,” a thoughtful and practical resource for professionals who want to build a strong online presence without sacrificing authenticity, connection, or mental well-being. Susan Friedmann wrote “Riches in Niches: How to Make It BIG in a Small Market,” a foundational guide for entrepreneurs and authors who want to stop competing in crowded spaces and instead build authority, visibility, and revenue by owning a clearly defined niche. Please join me in welcoming David, Leila, and Susan.  In this episode, we discuss the following: 🟠 Social Media Is Not A Plan: Relying on posts alone rarely produces reviews, sales, or business leads. 🟠 Build Visibility With Relationships: Targeted outreach and connection consistently outperform passive promotion. 🟠 Email List Still Matters: An engaged list creates a direct path to readers and supporters. 🟠 Launch Teams Create Momentum: A launch team helps generate reviews and keeps energy moving past launch week. 🟠 Niche Beats Noise: Clear niche positioning makes it easier for the right readers to self-identify. 🟠 Go From Tech-No To Tech-Pro: Digital visibility works better when it stays human and sustainable. Links for David Newman LinkedIn, Instagram, and YouTube. https://doitmarketing.com “Market Eminence: 22 Strategies to Build a Bold Personal Brand, Become a Business Celebrity, and Drive Unstoppable Growth” Links for Leila Kubesch LinkedIn, Instagram, and YouTube. https://leilakubesch.com “Tech-No to Tech-Pro: A Practical Guide to Digital Visibility Without Losing Your Humanity” Links for Susan Friedmann LinkedIn, Instagram, and YouTube. https://avivapubs.com “Riches in Niches: How to Make It BIG in a Small Market”  Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.  Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: http://www.KindleFlashSale.com  Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.  Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Learn more about your ad choices. Visit megaphone.fm/adchoices

What happens when a business book doesn’t just share advice but reshapes how entrepreneurs think about money, systems, and long-term growth? Today’s guest has built a body of work that does exactly that. He’s the author of multiple bestselling books that have become go-to resources for small business owners, including The Pumpkin Plan, Clockwork, Fix This Next, and Profit First, which has transformed how entrepreneurs manage cash flow by teaching them to pay themselves first and run more profitable businesses from day one. His latest book, The Money Habit, brings those same powerful principles to personal finance, helping readers take control of their money through habits that support clarity, confidence, and long-term peace of mind. With his signature mix of humor, clarity, and real-world insights, he turns complex business challenges into simple, actionable frameworks that help entrepreneurs stop surviving and start thriving. His books have been translated into dozens of languages and have inspired a global community of Profit First professionals, certified coaches, and devoted readers who credit his work with saving their businesses. Whether he's speaking from the stage, hosting the 4 Minute Money Maker TV show, writing his next book, or building his own companies, his mission stays the same—to eradicate entrepreneurial poverty. Please join me in welcoming Mike Michalowicz. In this episode, we discuss the following: 🟠 Write What Readers Need: He builds new books by asking his community what they need next. 🟠 Turn Pain Into A Framework: His books start with a problem he has lived and solved. 🟠 Build Community Before You Launch: Develop and sustain relationships before your launch, and you’ll get support you couldn’t even buy when you need it.  🟠 Eradicate Entrepreneurial Poverty: His work stays anchored to one mission across every book and platform. 🟠 Create A Launch Moment People Join: He describes a live, marathon-style event built around “The Money Habit.” 🟠 Let The Book Spark A Next Step: He shares how books can lead to coaching, programs, and ongoing engagement. 🟠 Give First, Ask Later: He encourages authors to support others now, so asking later feels natural. Links LinkedIn, Instagram, and YouTube. www.mikemichalowicz.com or www.mikemoterbike.com “The Money Habit: The Worry-Free Way to Financial Independence” “Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine” All Mike’s 9 books: https://amzn.to/4jMFAIv Learn more about your ad choices. Visit megaphone.fm/adchoices

You’ve got a big idea for a book—but is it the right book for your business? Many entrepreneurs jump into writing without fully clarifying why they’re writing or how the book fits into their long-term strategy. Without a clear purpose, the message often gets diluted—and the book, while well-intentioned, ends up disconnected from the offers and outcomes that could truly move their business forward. That’s why purpose comes first. I help entrepreneurs think strategically about their book before they write it—who it’s for, how it supports the business, and how it can lead to reviews, referrals, and revenue. When your book is aligned with your goals from the start, it becomes a powerful growth tool—not just a passion project. If you’re in the early stages of your book journey and want to make sure you’re on the right path, let’s talk. Schedule a complimentary 30-minute book brainstorming session to learn more about The Author ROI Lab, a small-group experience designed to help you clarify your concept, define your goals, and build a roadmap for long-term impact. Head to www.BookLaunchBrainstorm.com to get started. And now it’s my pleasure to introduce today’s panel: Cornelia Kawann wrote “Change Your Energy - Change Your Life,” an empowering guide that combines science, practical exercises, and transformational insights to help you unlock your energy, embrace new opportunities, and create a more fulfilling, impactful life. Karen Kaufman wrote “Magic: Making a Good Impression Count On and Off the Golf Course,” a practical guide that shows professionals how to build confidence, credibility, and meaningful connections—using the golf course as a powerful backdrop for relationship-driven business growth. Sandy Gerber wrote “Emotional Magnetism: How to Communicate to Ignite Connection in Your Relationships,” an insightful book that helps readers strengthen communication, deepen trust, and create authentic connections by understanding the emotional dynamics that drive human interaction. Please join me in welcoming Cornelia, Karen, and Sandy.  In this episode, we discuss the following: 🟠 Clarify The Book’s Real Job: How each author thought about the outcome the reader should get, and why that clarity shapes everything that follows. 🟠 Build A Launch Team With Intention: Why a launch team works best when it’s aligned with future opportunities, not just short-term visibility. 🟠 Earn Written Reviews The Right Way: What makes written reviews more useful than ratings alone, plus a practical reminder about who can post reviews on Amazon. 🟠 Turn The Launch Into A Business Flywheel: How launch outreach can lead to referrals, podcast invitations, and conversations that continue after publication. 🟠 Pair The Book With An Offer: Examples of connecting the book to a mastermind, speaking, or a program so readers have a clear next step. 🟠 Use A Virtual Launch Event To Deepen Engagement: What made an online launch party feel meaningful, and how it supports momentum and community. 🟠 Keep The Reader Top Of Mind During Edits: A simple filter for decisions during revision so the book stays focused and usable. Links for Cornelia Kawann LinkedIn, Instagram, and YouTube. www.corneliakawann.com  “Change Your Energy - Change Your Life” Links for Karen Kaufman LinkedIn, Instagram, and YouTube. https://kpartners.com “Magic: Making a Good Impression Count On and Off the Golf Course” Links for Sandy Gerber LinkedIn, Instagram, and YouTube. https://sandygerber.com https://amzn.to/489Esdv “Emotional Magnetism: How to Communicate to Ignite Connection in Your Relationships” Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Learn more about your ad choices. Visit megaphone.fm/adchoices

You wrote the book. You poured your expertise, your stories, and your strategy into every chapter. Now it’s published—and while that’s a huge accomplishment, it’s not the end of the journey. It’s the beginning of your book’s real impact. Because a book on its own doesn’t build a business. That comes from how you share it, how you talk about it, and how you use it to spark conversations with the right people—readers who can become clients, collaborators, and champions of your work. That’s the work I do as a book launch strategist. I help entrepreneurs design book launches that aren’t about going viral—they’re about building visibility, credibility, and connections. We focus on the right systems: launch teams, virtual events, personalized outreach, and strategic content—all built to make your book work for your business. If you're ready to treat your book as a serious asset, not just a finished project, let’s talk. Schedule a complimentary 30-minute book launch brainstorming session at www.BookLaunchBrainstorm.com. And now, let me introduce today’s panelists: Tissa Richards wrote “Rethinking Resilience: Fueling Your Competitive Advantage,” a bold and practical guide that reframes resilience as a leadership asset—empowering executives and entrepreneurs to lead with clarity, confidence, and impact in high-stakes environments. Laurie Seymour wrote “Unconditional Remembrance: Your Connection to Source,” a reflective and deeply spiritual book that helps readers access their inner wisdom and reconnect with their true essence, inviting a more grounded, purpose-driven way of living and leading. Susan Schramm wrote “Fast Track Your Big Idea! Navigate Risk, Move People to Action, and Avoid Your Strategy Going Off Course,” a results-oriented playbook for mission-driven leaders ready to turn bold ideas into real outcomes—without getting derailed by uncertainty, resistance, or overwhelm. Please join me in welcoming Laurie, Susan, and Tissa.  In this episode, we discuss the following: 🟠 Treat Publication Day As The Beginning: Why the real work starts after the publication date, and how to think beyond a one-day sales spike. 🟠 Prioritize Review Momentum Over Rankings: A candid comparison of bestseller status versus the lasting credibility of consistent written reviews. 🟠 Tie The Book To Speaking And Workshops: How the book becomes easier to sell, share, and monetize when it’s linked to keynotes and trainings. 🟠 Let The Process Guide The Team You Hire: One author shares an “inside-out” creation path that led to bringing in an editor and cover designer as the book took shape. 🟠 Use Strategic Promotions Without Devaluing The Work: A practical discussion of discounting a book to 99 cents and how authors framed it within a bigger marketing plan. Links for Laurie Seymour LinkedIn and YouTube. http://www.thebacainstitute.com “Unconditional Remembrance: Your Connection to Source” Links for Susan Schramm LinkedIn https://gotomarketimpact.com http://fasttrackyourbigidea.com  “Fast Track Your Big Idea! Navigate Risk, Move People to Action, and Avoid Your Strategy Going Off Course” Links for Tissa Richards LinkedIn, Instagram, and YouTube. https://www.tissarichards.com “Rethinking Resilience: Fueling Your Competitive Advantage” Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.KindleFlashSale.com.  Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's guest has spent over four decades mastering the art and science of differentiation. As the founder and CEO of LABOV Marketing Communications and Training, he's developed a proprietary Brand Re-Engineering process that helps leaders discover and maximize what makes their brands truly special. His approach is simple yet powerful: Win hearts, minds, and market share. His clients range from Harley-Davidson and Audi of America to The Macallan Scotch Whisky, Can-Am, and some of the most respected manufacturing companies in the world. His track record speaks volumes. A two-time Ernst & Young Entrepreneur of the Year recipient and Hall of Fame inductee. He is the host of the Difference Talks podcast and has written or co-authored over a dozen business books, including "The Power of Differentiation." He's also penned over 100 business articles on brand re-engineering, customer loyalty, employee engagement, and more. His expertise has been featured on CNBC, Fox Business, and numerous podcasts. Please join me in welcoming Barry LaBov.  In this episode, we discuss the following: 🟠 Turn Differentiation Into A Business Asset: How to move beyond sounding like everyone else and create a message people can repeat, remember, and rally around. 🟠 Write For The Real Decision-Maker: Why the primary reader may be the enterprise leader, and how that shapes the language, stories, and structure of the book. 🟠 Win Hearts, Minds, And Market Share: A practical way to think about differentiation as an internal and external strategy, not just a marketing claim. 🟠 Fight The “Commodity Monster”: What happens when you start to look, sound, and price like competitors, and how to reverse that slide. 🟠 Roll Out The Message Inside The Company: How leaders can use a book or framework to align teams and give employees something meaningful to stand behind. 🟠 Repurpose The Book Into Ongoing Visibility: Using blog posts, talks, and short “difference maker” takeaways to keep the message active long after publication. Links Barry LaBov on LinkedIn and Instagram. www.barrylabov.com and www.www.labov.com  The Labov Report - Daily Insights from Barry Labov blog Difference Talks podcast “The Power of Differentiation” Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.  Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the next Kindle Flash Sale for entrepreneurial authors: www.KindleFlashSale.com  Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.  Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Learn more about your ad choices. Visit megaphone.fm/adchoices

Publishing your book is a moment worth celebrating—but what happens next is what truly determines your book’s impact. The most successful authors aren’t the ones with the loudest voices or biggest followings—they’re the ones who build relationships, create systems, and stay focused on the long game. A strong book launch isn’t about short-term buzz. It’s about building a bridge between your book and your business. When you treat your book as a strategic asset, every review, podcast interview, and event becomes a stepping stone toward greater visibility and revenue. That’s the lens I bring as a book launch strategist. I help authors design launches that feel authentic, achievable, and aligned—using launch teams, soft launch strategy, and virtual events to generate reviews, referrals, and results. If you're ready to turn your book into your best business development tool, let’s talk. Schedule a complimentary 30-minute book launch brainstorming session at www.BookLaunchBrainstorm.com. Now let’s dive into our author panel... Jennifer Ledet wrote “Live and Lead by Choice, Not by Chance: Flourish at Any Age, Stage, and Season of Life,” a practical and inspiring guide that helps leaders step out of autopilot and intentionally design a life and career aligned with their values, purpose, and vision for what’s next. Susan Fitzell wrote “Neurodiversity in the Workplace: Maximizing Success through Inclusive Dynamic Workplace Design™,” a forward-thinking resource that equips leaders and organizations to create inclusive environments where neurodivergent employees can thrive and contribute at their highest level. Chris Fenning wrote “Effective Meetings: Great Results. Less Pain. Every Time.,” a concise, no-nonsense playbook that helps leaders reclaim their calendars, run better meetings, and drive clear outcomes without wasting time or energy. Please join me in welcoming Chris, Jennifer, and Susan. In this episode, we discuss the following: 🟠 Define Success Beyond Rankings: A grounded view of success that prioritizes doors opened, conversations started, and opportunities created over obsessing on Amazon rank. 🟠 Reframe Bestseller Status as a Distraction: Why the “Amazon bestseller” badge is a game, and why written reviews and ongoing momentum matter more. 🟠 Build a Reviews System That Keeps Working: How a structured follow-up approach helps reviews keep coming in after the initial push, not just during launch week. 🟠 Use Amazon Ads as a Visibility Lever: A realistic look at ads as ongoing optimization work, including how to define what “success” means before spending money. 🟠 Treat Marketing as a Long-Game Practice: Why book marketing has to stay on your radar, and how “refresh” moments can re-open relationships, including through LinkedIn. 🟠 Build a Simple, Repeatable Marketing Plan: A reminder that the authors who win keep showing up with a plan, even after the book has been out for months or years. Links for Chris Fenning LinkedIn and YouTube. https://chrisfenning.com  “Effective Meetings: Great Results. Less Pain. Every Time.” Links for Jennifer Ledet LinkedIn and YouTube. http://JenniferLedet.com “Live and Lead by Choice, Not by Chance: Flourish at Any Age, Stage, and Season of Life” Links for Susan Fitzell LinkedIn, Instagram, and YouTube. https://susanfitzell.com “Neurodiversity in the Workplace: Maximizing Success through Inclusive Dynamic Workplace Design™” Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.  Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Learn more about your ad choices. Visit megaphone.fm/adchoices

When you sit down to write, it’s tempting to aim for perfection right out of the gate. But the truth is, your first draft isn’t meant to be flawless—it’s meant to exist. The real transformation happens later, in the rewriting and refining. Allowing yourself to write imperfectly opens the door to discovery. It’s through revising, reshaping, and rethinking that your message gains clarity and power. Every rewrite deepens your understanding of your story—and every messy moment moves you closer to the book you’re meant to create. I can introduce you to Biz Book Pub Hub Partners, who can help you overcome writing challenges. Check out our curated directory, free virtual networking events, and more at www.BizBookPubHub.com.  Now, let’s meet our panelists: Carol Enneking wrote “The Rebalancing Act: Wisdom from Working Women For Success that Matters,” a guide to redefining success on your terms, blending career ambition with wellbeing. Through candid stories and field‑tested strategies, it helps you set boundaries, navigate change, and pursue what actually matters. Janice Litvin wrote “Banish Burnout Toolkit” which offers a step‑by‑step, science‑backed program to spot stress triggers and build sustainable habits. With practical exercises and workplace scripts, it helps you prevent burnout before it starts and sustain your energy over time.  Please join me in welcoming Carol and Janice.  In this episode, we discuss the following: 🟠 Reverse-Engineer the Book’s Business Role: Treat the book as a tool for speaking, programs, or client conversations, not a standalone product. 🟠 Build a Launch Team Around Future Revenue: Invite people to join your launch team who are likely prospects or referral partners for what you want to sell next. 🟠 Focus on Written Reviews, Not Just Star Ratings: Written reviews are harder to earn, but they carry more trust and marketing value. 🟠 Create a Review Follow-Up System: Most supporters need a reminder, and a simple process helps reviews actually get posted. 🟠 Pair the Book With Speaking Offers: When the book is built into keynotes and workshops, it becomes a natural revenue stream. 🟠 Use Collaborations to Expand Reach: Cross-promotion works best when it’s strategic and aligned, not just a generic swap. 🟠 Turn Launch Outreach Into Conversations: A launch sequence can reopen dormant relationships and spark new opportunities. Links for Carol Enneking LinkedIn and Instagram. www.carolenneking.com  “The Rebalancing Act: Wisdom from Working Women For Success that Matters” Links for Janice Litvin LinkedIn, Instagram, and YouTube. www.janicelitvin.com  Banish Burnout Toolkit Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.  Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.KindleFlashSale.com.  Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.  Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's guest is living proof that market eminence isn't a matter of luck; it's something you can build with intention. With over two decades of helping executives and entrepreneurs stand out, this marketing expert has guided more than 1,800 professionals to elevate their brands and amplify their influence in crowded markets. He hosts “The Selling Show,” a podcast ranked in the top 1 percent globally, and is the author of several well-known books, including the international bestseller “Do It! Marketing,” which has been translated into six languages. His newest book, “Market Eminence: 22 Strategies to Build a Bold Personal Brand, Become a Business Celebrity, and Drive Unstoppable Growth,” explores how visibility, respect, and brand preference combine to set category-defining leaders apart from everyone else. Through his company, Do It! Marketing, he supports CEOs, founders, and senior executives in developing durable brand assets through speaking, publishing, and podcasting. His work centers on building a portable personal brand that generates revenue, creates opportunity, and retains impact no matter where your career takes you. His insights have been featured in numerous outlets, including The New York Times, Investor’s Business Daily, Forbes, and Entrepreneur magazine. Please join me in welcoming David Newman.  In this episode, we discuss the following: 🟠 Define Market Eminence: What it means to elevate your visibility, respect, and brand preference, so your expertise commands attention. 🟠 Escape The Commodity Zone: How to stop sounding like everyone else when AI makes “good enough” content easy to produce. 🟠 Create A Category You Can Win: Why inventing the game beats competing in noisy, crowded markets. 🟠 Test Ideas While You Write: How sharing concepts early improves the book and validates the audience. 🟠 The Magic of a Strategic Launch: What a structured launch team process creates beyond sales, including trust and proof. Links LinkedIn, Instagram, and YouTube. www.doitmarketing.com  The Selling Show with David Newman podcast Elevate Your CEO Brand masterclass “Market Eminence: 22 Strategies to Build a Bold Personal Brand, Become a Business Celebrity, and Drive Unstoppable Growth” - http://www.marketeminence.com  Assessment: https://doitmarketing.com/quiz Resources: https://doitmarketing.com/hello Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.KindleFlashSale.com Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.  Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Learn more about your ad choices. Visit megaphone.fm/adchoices

You've written your book. You've put in the work. Now you're ready to see it in readers' hands, and that's a huge milestone worth celebrating. But here's what many authors don't realize: publishing your book is just the beginning.  The real work? It's building momentum, connecting with your ideal readers, and turning your book into a tool for long-term business growth. That's where strategy comes in. I help entrepreneurs create intentional book launch plans—starting with clarity on who your readers are and how to reach them from day one. Through virtual launch events, personalized outreach, and content that builds trust, we'll make sure your book becomes a revenue generator, not just a project that you forget about. If you're ready to turn your book into a business asset, I invite you to schedule a complimentary 30-minute book launch brainstorming session. Let's discuss how to leverage your book to expand your influence and connect with the right people. Head to  www.BookLaunchBrainstorm.com to get started. And now, let me introduce today’s panelists: David Norman wrote “Supercharge: A New Playbook for Leadership,” a practical playbook for leading in real-time, clarifying priorities, making better decisions under pressure, aligning teams around measurable outcomes, and turning strategy into execution with simple, repeatable rituals that managers can actually use. Kim Groshek wrote “Where Do You Go When You Sleep?: Make Better Decisions, Boost Performance, and Leave a Lasting Legacy,” a practical guide to harnessing intentional pauses, sleep, and subconscious processing to make clearer choices, reduce overwhelm, and perform better so you can build a legacy with purpose-driven action. Laura Ballerini wrote “The Green Velvet Chair: Sometimes Inspiration Comes from the Most Unlikely Places,” a collection of vivid, personal essays from a veteran designer showing how art, design, and everyday rituals—family traditions, music, nature, even grief—become practical fuel for creativity and leadership, helping you see differently and make better creative choices. Please join me in welcoming David, Kim, and Laura.  In this episode, we discuss the following: 🟠 Redefine Success Beyond Sales: How shifting from rankings and units sold to conversations and reader responses changes what “working” looks like for business books 🟠 Use Reviews as Proof, Feedback, and Fuel: Why reviews influence buying behavior, how verified purchase reviews help, and what it feels like to learn what readers are taking away 🟠 Make Collaboration a Growth Strategy: How the Kindle Flash Sale creates shared visibility, LinkedIn Lives, and author-to-author momentum that extends beyond the promo window 🟠 Price Promotions Without Devaluing Your Work: Why a temporary 99-cent price can be a smart reach play, especially when the book is one piece of a larger ecosystem 🟠 Write for Transformation, Not Information: Why readers need permission and a clear path, plus practical ways to help them act, including scripts, discussion guides, workbooks, and bonus content Links for David T. Norman LinkedIn and YouTube. www.davidtnorman.com “Supercharge: A New Playbook for Leadership” Links for Kim Groshek LinkedIn, Instagram, and YouTube. www.kimgroshek.com  “Where Do You Go When You Sleep?: Make Better Decisions, Boost Performance, and Leave a Lasting Legacy.” Links for Laura Ballerini LinkedIn and Instagram www.badass-ballerini.com and www.blubrown.com  “The Green Velvet Chair: Sometimes Inspiration Comes from the Most Unlikely Places” Robbie’s Resources Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.BizKindlePromo.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Creating a business book that truly makes an impact takes more than just writing. It requires a thoughtful strategy and having the right people in your corner. You don’t have to figure it all out alone. That’s exactly why I built the Biz Book Pub Hub, a resource ecosystem with dozens of expert partners who help entrepreneurial authors turn big ideas into powerful books. Whether you’re drafting your first chapter or preparing to launch, the Hub offers expert guidance on writing, editing, publishing, launching, and marketing strategies to help you achieve your goals. And our free networking events connect you with fellow authors and collaborators who understand the author journey. If you’re ready to get the support you need, check out all of my author resources at www.BizBookPubHub.com. Now, I’m excited to introduce today’s panelists: Daria Rudnik wrote “CLICKING: A Team Building Strategy for Overloaded Leaders Who Want Stronger Team Trust, Better Results, and More Time,” your go-to guide for transforming a team that depends on you into one that thrives without you—offering a proven, people-first framework to reduce burnout, reclaim your time, and lead with lasting impact. Rhodes Perry wrote “Imagine Belonging: Your Inclusive Leadership Guide to Building an Equitable Workplace,” which challenges leaders to go beyond diversity checklists and create workplaces where everyone feels like they belong—offering bold insights, real-world stories, and an actionable framework to transform exclusion into connection and culture into community. Please join me in welcoming Daria and Rhodes.  In this episode, we discuss the following: 🟠 Define Who the Book Is For: How writing for overloaded leaders, organizational leaders, and people leaders shapes the content, examples, and outcomes 🟠 Build Trust Before You Talk Belonging: Why safety and trust are prerequisites, and how “belonging” is being used (and challenged) in a shifting DEI landscape 🟠 Use Community to Expand Reach: How summits and thought-leader collaborations can build trust, grow a list, and create ongoing visibility for the work 🟠 Treat Reviews as a Strategic Launch Step: Why a launch team and early reviews matter before driving traffic to an Amazon page, plus ways to think about outreach to professors and universities 🟠 Invest in the Right Support and Pace Yourself: The value of developmental editing, getting clear on strategy earlier, and using “FOCUS” to stay on track (Finish One Course Until Successful) Links for Daria Rudnik LinkedIn and YouTube. www.dariarudnik.com  “CLICKING: A Team Building Strategy for Overloaded Leaders Who Want Stronger Team Trust, Better Results, and More Time” Links for Rhodes Perry LinkedIn, Instagram, and YouTube. www.rhodesperry.com  “Imagine Belonging: Your Inclusive Leadership Guide to Building an Equitable Workplace” “Belonging At Work: Everyday Actions You Can Take to Cultivate an Inclusive Organization” Other Resources Listen to my episode with Jenn T. Grace, publisher of Publish Your Purpose. Learn more about Publish Your Purpose. Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.  Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.KindleFlashSale.com. Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.  Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Learn more about your ad choices. Visit megaphone.fm/adchoices

What does it take to write a book that truly changes lives—yours included? Today’s guest has made it her life’s work to help authors do exactly that. As a publishing strategist and developmental editor, she’s guided everyone from first-time writers to New York Times bestselling authors with millions of copies sold. Her approach goes far beyond the mechanics of writing—it’s about crafting a must-read that builds connection, credibility, and community. She’s been the writing partner behind ten books with author Mike Michalowicz, including “Profit First” and “Clockwork.” As the Head Writing Coach for Heroic Public Speaking, she has helped thought leaders, scientists, and speakers from Harvard, Yale, and TEDx Cambridge bring their big ideas to the stage with clarity and heart. The authors she coaches learn how to develop transformational manuscripts that make an impact and leave a legacy. Please join me in welcoming AJ Harper.  In this episode, we discuss the following: 🟠 Start With Who You Want to Serve for the Next Five Years: A practical “who” question that anchors your book idea, your message, and the problem (or desire) you’re truly addressing. 🟠 Treat Your Book as Part of Your Ecosystem: How the right book connects to what you want to speak about, coach about, and build in your business over time. 🟠 Use Books to Triage and Clarify What Comes Next: Why writing multiple books can be part of the path, and how a diagnostic lens can help you see what the “real” book is. 🟠 Invest in Book Development and Editing: A candid reminder that skimping here often creates bigger problems later, even if your marketing is strong. 🟠 Stop Chasing Vanity Metrics: Why expensive plays like bestseller campaigns, big displays, and billboards can distract from what actually moves your business forward. 🟠 Build a Launch Team of Likely Prospects and Referral Partners: A launch approach that prioritizes written reviews and real post-launch momentum over short-lived status wins. Links AJ Harper on LinkedIn, Instagram, and YouTube. www.ajharper.com  Don’t Write That Book podcast (with Mike Michalowicz) “Write a Must Read: Craft a Book That Changes Lives, Including Your Own” Books mentioned in this episode: “Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine” by Mike Michalowicz  “Clockwork, Revised and Expanded: Design Your Business to Run Itself” by Mike Michalowicz  “Fix This Next: Make the Vital Change That Will Level Up Your Business” by Mike Michalowicz “Alignment: A Montessori Approach to Reimagining Work-Life Balance” by Katie Keller Wood “Do Good While Doing Well: Invest for Change, Reap Financial Rewards, and Increase Your Happiness” by Marcia Dawood  “Joyspan: The Art and Science of Thriving in Life’s Second Half” by Dr. Kerry Burnight  Other Resources Learn more about the National Speaker Association. Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.  Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.BizKindlePromo.com Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.  Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Learn more about your ad choices. Visit megaphone.fm/adchoices

When you write a book, you're not just sharing your knowledge, you're planting the seeds for long-term growth. Your book can open unexpected doors: attracting ideal clients, boosting your visibility, and positioning you as a trusted authority in your space. But to make that kind of impact, you need more than a finished manuscript—you need a strategy that helps your book connect with the right people and lead them back to your business. That’s exactly why I started the Biz Book Pub Hub. It's a free resource where experts, authors, and writers come together to support each other through every stage of the book journey—from blank page to book launch and beyond. You can explore all of it at www.BizBookPubHub.com . Today, I’m excited to introduce two incredible authors: Antonio Valles wrote “Empower Your Presentation Skills: The Confident Entrepreneur's Guide to Grow Your Business,” a hands-on guide for professionals ready to level up their speaking skills and use presentations as a tool for building authority and closing more business. Kathy Sparrow is the author of “Ignite Your Leadership: Proven Tools to Energize Teams, Fuel Momentum, and Accelerate Results,” a book packed with powerful tools and insights to help leaders inspire their teams and create lasting organizational success. Please join me in welcoming Antonio and Kathy.  In this episode, we discuss the following: 🟠 Author Credibility and Client Attraction: Discover how publishing a well-crafted business book instantly boosts your authority, leads to more inbound inquiries, and helps ideal clients connect with your expertise.  🟠 Navigating the Inner Critic: Hear real stories about overcoming perfectionism, procrastination, and imposter syndrome.  🟠 Leveraging Book Marketing Collaboratively: Find out why a vibrant author community, strategic launches, and cross-promotion events like Kindle Flash Sale are key to lasting visibility and bringing in reviews, not just one-day bestsellers.  🟠 Lining Up Your Book with Your Business: Learn actionable tips for driving readers from your book directly to your speaking, consulting, or coaching pipeline—using bonus content, links, and clear calls-to-action inside your book. Links for Antonio Valles LinkedIn and YouTube. www.antoniospeaks.com  “Empower Your Presentation Skills: The Confident Entrepreneur's Guide to Grow Your Business” Links for Kathy Sparrow LinkedIn and Instagram. www.awritablelife.com Biz Book Pub Hub Premier Partner “Ignite Your Leadership: Proven Tools to Energize Teams, Fuel Momentum, and Accelerate Results” All books by Kathy: https://amzn.to/3WdmJeu Books mentioned in this episode: “All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All” by Seth Godin  “Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering” by Malcolm Gladwell “The Tipping Point: How Little Things Can Make a Big Difference” by Malcolm Gladwell Other Resources Listen to my episode with Seth Godin. Learn more about Toastmasters. Learn more about the National Speakers Association. Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.  Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.KindleFlashSale.com Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.  Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Learn more about your ad choices. Visit megaphone.fm/adchoices

Yet again, I helped one of my clients have the lightbulb moment that publishing a book isn’t about selling copies. The benefit of a book is how it opens doors. The moment your book hits the world, it becomes a beacon, drawing opportunities you might never have considered. Many authors find that beyond book sales, their work leads to speaking engagements, networking breakthroughs, consulting roles, and other unexpected ways to grow their influence. Your book can position you as an expert, a thought leader, and a sought-after voice in your industry—all while building meaningful connections with those you can impact most. But you need to be ready to seize these opportunities. It’s why I work with authors to develop strategies for maximizing the impact of their books—so every opportunity is met with intention and purpose. Want to talk more about how your book can open doors? Visit www.BookLaunchBrainstorm.com to schedule a complimentary 30-minute book launch (or relaunch) brainstorming session. Now, let’s dive into the milestones reached and lessons learned by our panelists … Michelle Tillis Lederman wrote “The Connector’s Advantage: 7 Mindsets to Grow Your Influence and Impact” to help guide you in building powerful, inclusive relationships that accelerate success, open doors, and create lasting impact, no matter your career stage or goals. Carlo Mahfouz wrote “Reality Check: In Pursuit of the Right Questions” to help leaders, innovators, and curious minds master the art of asking the right questions at the right time, unlocking clarity, self-awareness, and strategic insight in the face of change. Please join me in welcoming Carlo and Michelle.  In this episode, we discuss the following: 🟠 Beyond Book Sales: How publishing a business book unlocks speaking gigs, consulting roles, and industry visibility far beyond simple royalties.  🟠 Structuring Abstract Ideas: Ways to transform big, abstract frameworks into relatable stories and repeatable processes for your target audience.  🟠 Community & Collaboration: The game-changing impact of author communities, launch teams, and getting honest feedback before you go to print.  🟠 The Power of Strategic Reviews: Step-by-step approaches to continuously gathering Amazon reviews, leveraging bulk orders for speaking, and making your book a core part of your client engagement. Links for Michelle Tillis Lederman LinkedIn and Twitter. www.MichelleTillisLederman.com www.ConnectorsAdvantage.com “The Connector’s Advantage: 7 Mindsets to Grow Your Influence and Impact” Links for Carlo Mahfouz LinkedIn www.realitycheck.institute  “Reality Check: In Pursuit of the Right Questions” Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.  Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.KindleFlashSale.com Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.  Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Learn more about your ad choices. Visit megaphone.fm/adchoices

I’m pleased to interview one of our Biz Book Pub Hub Partners. Our Hub Partners are experts who support entrepreneurs along their author journey.  Today's guest is a powerhouse in the world of thought leadership and publishing—a true connector who helps experts transform their ideas into influential books that make a real difference. She’s built an extraordinary career as both an author and strategist, earning six traditional publishing deals, ten thought leader titles, a New York agent, and even a feature on Oprah. She’s also a Wall Street Journal bestselling author whose award-winning networking books were licensed by major brands like Motorola and Yale’s Graduate School of Business. She founded Networlding Publishing, where she’s guided more than 175 thought leaders through every stage of writing and launching their first books. Along the way, she’s helped global companies like Cisco, Office Depot, and American Express build powerful leadership networks—and even created a thought leader podcast to amplify her authors’ visibility and success. Her passion is helping authors leverage both their books and their relationships to create meaningful impact and lasting influence. Please join me in welcoming Melissa G. Wilson.  In this episode, we discuss the following: 🟠 Voracious Reader Becomes Publishing Pro:  From childhood book lover to Wall Street Journal bestselling author, early influences can shape your lifelong career in business publishing.  🟠 The Power of Strategic Networking: Learn how partnering with corporate leaders and thought leaders can open doors for your business book far beyond what you could do solo—and the best strategies for building the right alliances.  🟠 Making Authorship Accessible: Get the inside scoop on the “33 Ways” framework—an approachable method for first-time (and reluctant) business authors to quickly write, publish, and market a legitimate, business-focused book that stands out.  🟠 Support Circles & Community: Why launching a business book is never a solo act, how to build authentic author support networks, and the proven impact of community-led book launches on long-term business growth. Links LinkedIn and Instagram https://networlding.com Biz Book Pub Hub Partner “33 Ways Not to Screw Up a Thought Leadership Book” - free ebook “Networlding Guidebook: Building Strategic Relationships Through Networking”  All of Melissa’s books on Amazon Books mentioned in this episode: “Make Your Contacts Count” by Anne Baber and Lynne Waymon  “The Tipping Point: How Little Things Can Make a Big Difference” by Malcolm Gladwell “Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering” by Malcolm Gladwell  “All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World” by Seth Godin  Other Resources Listen to my episode with Seth Godin. Learn more about Ken Blanchard. Learn more about Malcolm Gladwell. Learn more about Lois Weisberg. Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.  Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.BizKindlePromo.com Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.  Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Learn more about your ad choices. Visit megaphone.fm/adchoices

So, your book is out in the world. Are you wondering, “Now what?” That post-launch lull can feel disorienting (I should know, I’m in it right now!). You’ve poured so much into it, but if you don’t have a next step, it’s easy for momentum to fade fast. At the Biz Book Pub Hub, we help you plan for what comes next, whether that’s turning your book into a keynote, a course, or a business development tool. You don’t need to guess. You need a guide. Get plugged in at www.BizBookPubHub.com and keep your book working for you. Our panelists today are here to share what they did before and after their book launch… Dan Gingiss is the author of “Becoming The Experience Maker: Turn Everyday Interactions into Remarkable Customer Experiences,” which shows businesses how to transform ordinary customer interactions into powerful word-of-mouth marketing opportunities. Marcia Dawood is the author of “Do Good While Doing Well: Invest for Change, Reap Financial Rewards, and Increase Your Happiness,” which equips you to harness angel investing for social impact, financial gain, and personal fulfillment. Please join me in welcoming Dan and Marcia.  In this episode, we discuss the following: 🟠 Bulk Book Sales for Credibility: Discover why selling books in bulk—especially as part of speaking engagements—can supercharge your visibility, showcase your expertise, and open doors to bigger opportunities.  🟠 The Art of Gathering Amazon Reviews: Get actionable insights into creating dedicated launch teams, mastering polite persistence, and breaking through the 100-review milestone to boost your social proof and Amazon algorithms.  🟠 Listening to Readers and Pivoting: See how tuning in to reader feedback revealed untapped needs and led to the next book, plus why your first audience isn’t always your final audience.  🟠 Collaboration and Kindle Flash Sales: Learn the power of author collaborations—like the Kindle Flash Sale—and why strategic partnerships help you reach new audiences, grow your reputation, and generate fresh leads for speaking and consulting.  Links for Dan Gingiss LinkedIn, Instagram, and YouTube. www.dangingiss.com  “Becoming The Experience Maker (2nd Edition): Turn Everyday Interactions into Remarkable Customer Experiences” Links for Marcia Dawood LinkedIn www.marciadawood.com The Angel Next Door podcast TEDx “Do Good While Doing Well” “Do Good While Doing Well: Invest for Change, Reap Financial Rewards, and Increase Your Happiness”  Other Resources Learn more about Pirate Ship. Learn more about Speechify. Learn more about the SEC Advisory Committee for Small Business Capital Formation. Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.  Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.BizKindlePromo.com Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.  Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Learn more about your ad choices. Visit megaphone.fm/adchoices

What doors could open if you launched your book with a strategy, not just a release date? Today’s panelists are two entrepreneurs who didn’t just publish a book—they launched it with intention. Each followed my launch strategies to build a launch team filled with likely prospects and referral partners, host a high-impact launch event, and turn their book into a business asset.  The results speak for themselves: each author received between 71 and 77 Amazon reviews. Nearly every reader left not just a star rating but a written review. This level of engagement sets a book up for long-term discoverability and gives the author more credibility. If you’re wondering what your book could do for your brand—let’s talk. Schedule a complimentary 30-minute book launch brainstorming session at www.BookLaunchBrainstorm.com. It’s my pleasure to introduce you to two of my clients. In this conversation, they’ll share what worked, what surprised them, and how following my launch strategy opened doors in their business. Sophie Lechner wrote “Unlock Your Impact: The Roadmap to Magnetic Client Attraction for Entrepreneurs Who Hate Marketing,” a refreshing guide for mission-driven entrepreneurs who want to attract clients naturally—by leading with purpose instead of self-promotion—and transform marketing from a dreaded task into a joyful extension of their impact. Stacey Larsen wrote “Reframing The Leadership Dance: The Secret to Finding Your Rhythm as a People Leader,” exploring innovative leadership approaches. It emphasizes the importance of adaptability and self-discovery in fostering effective leadership practices and navigating complex organizational landscapes. Please join me in welcoming Sophie and Stacey. In this episode, we discuss the following: 🟠 Launching for Results, Not Regret: Why having a real strategy (beyond a release date) leads to more reviews, organic reach, and tangible ROI for your business book.  🟠 Building a Launch Team That Sells: Step-by-step tactics to gather a launch team filled with ideal clients and referral partners—and how to guide them to share, review, and advocate for your message.  🟠 Crafting Models That Drive Connection: How both guests distilled years of hands-on experience into memorable, actionable frameworks that help readers and set the stage for business growth.  🟠 From Book to Business Offer: Real-life examples of how a thoughtfully launched book can become the springboard for new programs, offers, and client engagement—plus how to foster long-term discoverability and turn a first book into many. Links for Sophie Lechner LinkedIn www.themagnetmodel.com  “Unlock Your Impact: The Roadmap to Magnetic Client Attraction for Entrepreneurs Who Hate Marketing” Links for Stacey Larsen LinkedIn www.authenticedge.com “Reframing The Leadership Dance: The Secret to Finding Your Rhythm as a People Leader” Other Resources Learn more about Simon Bowen. Listen to my episode with Dorie Clark. Listen to my episode with Michael Roderick. Listen to my episode with Bobbie Carlton. Michael Roderick’s G.A.T.E. community Dorie Clark’s Recognized Expert community Bobbi Carlton’s Innovation Women community Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.  Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.BizKindlePromo.com Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Learn more about your ad choices. Visit megaphone.fm/adchoices

I’m pleased to interview one of our Biz Book Pub Hub Partners. Our Hub Partners are experts who support entrepreneurs along their author journey.  What if you had a literary matchmaker, a creative consultant, and a publishing powerhouse all rolled into one? That’s exactly what today’s guest brings to the table. Known as “The Dear Abby of Publishing” and “The Literary Agent Matchmaker,” she’s spent more than 20 years helping writers at every level, whether you're drafting your first chapter, prepping for a publisher pitch, or dreaming of seeing your story on the big screen. She’s an award-winning author herself, but she’s also the go-to expert behind the scenes, editing manuscripts for publishers, advising literary agents, and helping debut and established authors alike bring their books and platforms to life. Through her company, Your Book Is Your Hook!, she helps authors navigate every path to publishing, build marketing strategies that last beyond launch day, and even explore how to expand their story into film, TV, and theater. From nonfiction to novels, screenplays to children's books, she meets writers where they are—and helps them get where they want to go. She provides writers with the guidance, structure, and industry access to turn creative projects into real-world results. Please join me in welcoming Jennifer Wilkov.  In this episode, we discuss the following: 🟠 The Five Paths to Publishing: Gain a clear breakdown of traditional with a literary agent, traditional without an agent, independent/self-publishing, e-publishing, and audiobook publishing—and how each one impacts your business goals, timeline, and strategy.  🟠 Building a Powerful Platform: Learn what “platform” really means to publishers, how to evaluate your reach, and the modern essentials for author visibility that drive real business outcomes.  🟠 Beyond the Book: Discover what it takes to translate your business content into sustainable income streams—think courses, speaking gigs, memberships, and even adaptations for film or TV.  🟠 Working with the Right Team: Understand why publishing (and everything after) isn’t a solo sport, how to vet collaborators and avoid industry shysters, and when to call in legal or marketing experts. Links LinkedIn, Instagram, and YouTube. www.yourbookisyourhook.com  Biz Book Pub Hub Premier Partner “Boys Before Business: The Single Girl's Guide to Having It All” by Jennifer Wilkov  “Dating Your Money for Couples: How to Build a Long-lasting Relationship With Your Money and Each Other in 8 Easy Steps” by Jennifer Wilkov  “The Loved Ones Kit: The Enlightened Way to Organize Your Money And Life for the Ones You Love” by Jennifer Wilkov  “Dating Your Money: How to Build a Long-Lasting Relationship With Your Money in 8 Easy Steps” by Jennifer Wilkov  Books mentioned in this episode: “Making Rumours: The Inside Story of the Classic Fleetwood Mac Album” by Ken Caillat and Steve Stiefel “Stereophonic” by David Adjmi and Will Butler  Other Resources Learn more about the Editorial Freelancers Association. Learn more about the Women’s Media Group. Learn more about New York Women in Film and Television. Learn more about Stella Adler. Learn more about Wally Heider. Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.  Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.BizKindlePromo.com Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Learn more about your ad choices. Visit megaphone.fm/adchoices

Books have the power to do more than share knowledge—they help us reimagine what’s possible. The right book can spark clarity, shift culture, and offer practical tools that transform how we lead, collaborate, and connect. Whether you're an entrepreneur, thought leader, or changemaker, you’ll find inspiration here from authors using their books to fuel movements, grow their businesses, and make a difference. If you're writing or launching a nonfiction book—or supporting authors who are—head over to www.BizBookPubHub.com. It’s your go-to resource for vetted service providers, virtual networking events, and a thriving author community. Now, let’s dive into today’s panel: Barrie Atkin wrote “Hate Football? Fun Facts to Help You Become Part of the Crowd,” a lighthearted, practical guide for anyone who feels left out of football culture—offering fun facts, simple tips, and surprising insights to help you understand and even enjoy the game. Emily Crookston wrote “Unwritten: The Thought Leader’s Guide to Not Overthinking Your Business Book” to help business owners stop overthinking and finally write the book that builds their brand, without derailing their business in the process. Please join me in welcoming Barrie and Emily.  In this episode, we discuss the following: 🟠 Know Your Audience and Solve Their Pain: Identify the “outsiders” and then write books that land as the perfect gift or entry point for the exact people left out of the conversation. 🟠 Leverage Timing and Awards for Maximum Impact: Get smart about seasonality, book awards, and use honorifics the right way to stand out in a crowded business book marketplace. 🟠 Review Strategies That Work: Concrete tactics for getting real reviews on Amazon—including how to set goals, use milestone pushes, and leverage Kindle Flash Sales for ongoing visibility and sales. 🟠 Building Lead Magnets and Post-Book Offers: Discover why checklists, downloadable workbooks, and interactive content pull your business book readers into your world—and keep them engaged long after the last page. Links for Barrie Atkin LinkedIn www.barrieatkin.com “HATE FOOTBALL? : Fun Facts to Help You Become Part of the Crowd” “HATE FUNDRAISING?: How to Become Comfortable Asking for Money”  Links for Emily Crookston LinkedIn www.thepocketphd.com/unwritten-book  “Unwritten: The Thought Leader’s Guide to Not Overthinking Your Business Book” Biz Book Pub Hub Premier Partner Books mentioned in this episode: “Book More Business: Make More Money Speaking”  by Lois Creamer  “On Writing: A Memoir of the Craft” by Stephen King  “LAUNCH Your Book! An Entrepreneur's Guide to Reviews That Drive Revenue” by Robbie Samuels  Other Resources Listen to my episode with Dorie Clark. Listen to my episode with Lois Creamer. Learn more about Carol Abrahamson. Learn more about the Nonfiction Authors Association. Learn more about the Bay Area Independent Publishers Association (BAIPA). Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.  Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.BizKindlePromo.com Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.  Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Learn more about your ad choices. Visit megaphone.fm/adchoices

Publishing a book is exciting—but without a clear strategy, it’s easy to waste time and money on tactics that don’t deliver. I’ve seen authors spend thousands on marketing tools or consultants without first identifying their goals, audience, or messaging. The result? A lot of effort with very little return. That’s why I emphasize building a strategic foundation before making big investments. When you know who your book is for, how it fits into your business, and what success looks like, you can make smarter decisions and avoid costly detours. If you’re unsure how to make your book work for your business—or you’ve already spent money on tactics that fell flat—I invite you to a complimentary 30-minute book launch brainstorming session. Schedule yours at www.BookLaunchBrainstorm.com.  Let’s dive into today’s panel discussion, where our guests will share real stories of what happens when you lead with strategy—or don’t. Jacqueline Kucera, author of “Fearless Mind: How Your Human Brain Beats Artificial Intelligence.”  Marcey Rader wrote “Reclaim Your Workday: Sustainable Productivity Strategies for the New World of Work,” a guide for professionals who are done with burnout and ready to take back control. This book offers practical, real-world strategies to work smarter, communicate more effectively, and lead with purpose. Please join me in welcoming Jacqueline and Marcey. In this episode, we discuss the following: 🟠 Making Your Book a Strategic Business Asset: Discover how to use your book as a B2B marketing tool (not just chasing sales) with smart outreach, bulk giveaways, and creative follow-up that generate real leads and consulting gigs.  🟠 The Evolution from First Book Nerves to Confident Author: Hear candid storiees about “birth-like” nerves as a debut author to finding a groove, growing from reader feedback, and integrating books into a leadership practice.  🟠 Launch Teams, Reviews, and Tangible Touchpoints: Learn practical hacks for gathering Amazon reviews, crafting strategic launch teams, using bookmarks and postcards with QR codes, and keeping your book top-of-mind long after launch day.  🟠 Turn Your Book Into a Door Opener: We dig into real examples of how physical books, postcards, and bookmarks are conversation starters and business development tools—plus bonus tips for hosting your own events and tying launches to big conferences. Links for Jacqueline Kucera LinkedIn and Instagram www.socoachleadership.ch COMING SOON! “Fearless Mind: How Your Human Brain Beats Artificial Intelligence” “Wake Up Woman. It's Your Time To Lead. 10 Steps to Become a Transformational Leader and Achieve Personal and Professional Growth” “Hey Man, Wake Up! Have You Been Framed?” https://www.amazon.de/-/en/Jacqueline-Kucera-ebook/dp/B0DY6HDS87  Links for Marcey Rader LinkedIn www.helloraderco.com www.marceyrader.com www.ReclaimYourWorkDay.com “Reclaim Your Workday: Sustainable Productivity Strategies for the New World of Work” Other Resources Listen to my episode with Jenn T. Grace. Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.  Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.BizKindlePromo.com Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.  Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Learn more about your ad choices. Visit megaphone.fm/adchoices

I’m pleased to interview one of our Biz Book Pub Hub Partners. Our Hub Partners are experts who support entrepreneurs along their author journey.  What if writing a book wasn’t just about getting published—but about becoming more of who you’re meant to be? Today’s guest has written over twenty books across fiction and nonfiction, taught hundreds of professionals how to write with purpose, and turned a lifelong love of storytelling into a business that helps experts finally bring their books to life. She’s not your typical writing coach. With a Ph.D. in clinical psychology, decades of lived experience with ADHD, and a USA Today bestseller under her belt, she understands that there’s no one-size-fits-all method to writing a book that matters. Instead, she blends neuroscience, creativity, and gentle accountability to help authors conquer their inner critics, connect their message to their mission, and actually enjoy the process. She’s the founder of Psych Up Academy, a thriving community for professionals who want to elevate their platform, grow their impact, and create something they’re proud of—without burning out or giving up. Please join me in welcoming Anne Bartolucci.  In this episode, we discuss the following: 🟠 Writing Beyond the Generic: Why there’s no “one-size-fits-all” template for business books, and how bringing personality, story, and lived experience creates books that truly connect.🟠 Boundaries in the Book Process: How Anne designed her writing mentorship to empower authors from idea to first draft—without letting scope creep swallow her business or creative energy. 🟠 Idea to Execution: Practical tips on clarifying your book concept, finding your edge, and avoiding the rabbit hole of writing “three books in one”—plus when to seek expert mentorship.🟠 Community, Accountability, and Alchemy: The inside scoop on Anne’s cohort-based writing model, how author community accelerates progress, and why structured feedback keeps you moving from blank page to published. Links for Anne Bartolucci LinkedIn and Instagram www.PsychUpAcademy.com www.SleepIntHealth.com and www.CeciliaDominic.com Anne Bartolucci, Premier Hub Partner “Better Sleep for the Overachiever” Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.  Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.BizKindlePromo.com Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.  Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing your book doesn’t have to feel like a second full-time job—or a mysterious game only the loudest voices win. Some of the most successful authors aren’t chasing trends or algorithms. They’re building momentum by staying true to their roots and the original purpose behind the book. The truth is: marketing isn’t about selling—it’s about inviting. Inviting readers into a conversation and into the value your book unlocks. Whether you're marketing your first book or refreshing the launch of a well-loved one, it’s not about reaching everyone—it’s about reaching the right people. That’s the approach I take as a book launch strategist. I help authors create marketing plans that feel authentic and effective, leveraging systems like launch teams, content strategy, and virtual events to build lasting connections and measurable results. If you’d like support mapping out your launch or relaunch, grab a complimentary 30-minute session at www.BookLaunchBrainstorm.com. Now let’s dive into our author panel.. Diana Morgan wrote “Whole Heart Social Media Success Formula™: What to Say, Where to Play, How to Win”, which equips heart-centered entrepreneurs with evergreen strategies to authentically grow their online presence, visibility, and influence while inspiring them to embrace their unique voice and purpose. Karen Kaufman wrote “Magic: Making a Good Impression Count On and Off the Golf Course” to help elevate your leadership, presence, and personal power through the unexpected wisdom of golf in this inspiring guide packed with stories, strategies, and soulful lessons for living your most authentic and rewarding life. Please join me in welcoming Diana and Karen.  In this episode, we discuss the following: 🟠 Designing Business Books with Purpose: Learn why knowing your audience and your business goals from the start reshapes the writing, launch, and long-term success of your business book. 🟠 Smart, Authentic Book Marketing: Discover how launch teams, collaborations, and evergreen strategies (instead of chasing trends or algorithms) create genuine momentum for your book. 🟠 Leveraging Speaking & Partnerships: Find out how authors turn their books into in-demand speaking opportunities, bulk orders, new client pipelines, and long-term visibility by building partnerships—not relying on a single sale at a time. 🟠 Building Influence Beyond the Book: Hear how publishing a book elevates authority, draws opportunities to you, and opens doors to bigger stages—even if you’re starting with little marketing experience. Links for Diana Morgan LinkedIn, Instagram, and YouTube. www.wholeheartmarketing.com  “Whole Heart Social Media Success Formula™: What to Say, Where to Play, How to Win” Links for Karen Kaufman LinkedIn and YouTube. www.kpartners.com   “Magic: Making a Good Impression Count On and Off the Golf Course” Other Resources Listen to my episode with Cathy Fyock. Learn more about the National Speakers Association. Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.  Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.BizKindlePromo.com Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.  Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Learn more about your ad choices. Visit megaphone.fm/adchoices

You’ve poured your heart into your manuscript, and now you’re holding the keys to a whole new adventure. Publishing doesn’t close the chapter—it flips the page to the part where your book truly comes alive. Turning your words into a printed or digital book is just the beginning of your author odyssey. The real magic happens when you connect with readers, spark conversations, and watch your message ripple out into the world. That’s why I partner with entrepreneurs to design launch strategies that do more than sell books—they forge genuine bonds. We’ll pinpoint who needs your book most, then map out launch events and content that keeps engagement thriving long after day one. Think of your book as a catalyst for business growth, not a one-off product. If you’re ready to transform your launch into an engine for influence, let’s brainstorm together. Book a complimentary 30-minute session at www.BookLaunchBrainstorm.com and let’s explore how to align your book with your bigger goals. Today’s panel will dive into real-world lessons from authors who’ve walked this road. You’ll hear what fueled their successes, where they hit bumps, and the insights that reshaped their approach. Amanda Slade shares her journey with “Evolve Into Your All: Create & Live in the 5th Dimension of Love, Joy & Prosperity!,” a powerful blend of science and spirituality designed to elevate your life and business by tapping into the 5th Dimension. Marcia Dawood reveals how her book,  “Do Good While Doing Well: Invest for Change, Reap Financial Rewards, and Increase Your Happiness,” equips you to harness angel investing for social impact, financial gain, and personal fulfillment. Please join me in welcoming Amanda and Marcia.  In this episode, we discuss the following: 🟠 How Content Becomes a Book—and More: these authors reveal how years of lived expertise, workshops, and podcasts seeded books that now serve as gateways to signature programs and business growth.  🟠 The Overlooked Engine of Discovery: Find out why intentional review strategies (not just hoping and wishing) fuel long-term book visibility, Amazon love, and actual new client leads.  🟠 Extending Your Reach: Learn how Kindle Flash Sales, bundle offers, and speaking tie-ins can breathe new life into your business book well after launch day.  🟠 Why Going Solo is a Trap: Both authors share the real impact of community-driven marketing, including launch teams, flash sales, and cross-promotions for widening your influence and building your book’s business value. Links for Amanda Slade LinkedIn, Instagram, and YouTube. www.cocreateyoursuccess.com  “Evolve Into Your All: Create & Live in the 5th Dimension of Love, Joy & Prosperity!” Links for Marcia Dawood LinkedIn www.marciadawood.com The Angel Next Door podcast TEDx “Do Good While Doing Well” “Do Good While Doing Well: Invest for Change, Reap Financial Rewards, and Increase Your Happiness”  Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.  Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.BizKindlePromo.com Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.  Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Learn more about your ad choices. Visit megaphone.fm/adchoices

What if the secret to unlocking creativity, confidence, and collaboration at work wasn’t more structure—but more play? Today’s guest is living proof that playful rebellion can lead to powerful results. With over a decade of experience in corporate leadership and nearly as many years on the improv stage, this dynamic facilitator and coach has helped thousands of professionals ditch burnout and rediscover joy, connection, and purpose in their work. His book, “Playful Rebellion: Maximize Workplace Success Through The Power of Play,” challenges the idea that productivity and play are at odds. Instead, it offers a bold invitation to infuse our workdays with curiosity, experimentation, and fun without sacrificing results. Drawing from both personal burnout and professional reinvention, he shows how applied improv, strategic play, and intentional facilitation can transform teams and leadership from the inside out. Named one of the Top 100 HR Influencers by Engagedly, and a trusted guide for companies that want to energize their culture, today’s guest brings depth, warmth, and a touch of magic (literally!) to everything he does. Please join me in welcoming Gary Ware.  In this episode, we discuss the following: 🟠 Find Your Audience as You Grow: Learn how a live play challenge during lockdown became the backbone of a powerful book, driven by real-time feedback from those seeking a cure for burnout.  🟠 Gamify Your Writing Process: Hear how Gary turned storytelling sessions with a developmental editor into a playful, productive method for crafting his manuscript—and how ADHD-friendly systems make the journey easier for business book authors.  🟠 Book as Business Accelerator: Discover practical strategies for leveraging your book to double your speaking fees, create flexible pricing packages, and open doors to stages and clients you couldn’t reach before.  🟠 Reviews and Launch Teams that Work: Get the scoop on assembling effective launch teams, setting review deadlines, and keeping the momentum going with post-launch strategies that actually build lasting visibility. Links Gary Ware on LinkedIn, Instagram, and Twitter. www.BreakthroughPlay.com “Playful Rebellion: Maximize Workplace Success Through The Power of Play”  Books mentioned in this episode: “Big Magic: Creative Living Beyond Fear” by Elizabeth Gilbert  “Becoming Better Grownups: Rediscovering What Matters and Remembering How to Fly” by Brad Montague “The Circles All Around Us” by Brad Montague “Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences” by Robbie Samuels “LAUNCH Your Book! An Entrepreneur's Guide to Reviews That Drive Revenue” by Robbie Samuels Other Resources Listen to my episode with Clare Kumar. Listen to my episode with Lois Creamer. Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.  Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.BizKindlePromo.com Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.  Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Learn more about your ad choices. Visit megaphone.fm/adchoices

What if writing your book wasn’t the finish line, but the moment everything starts? Today, we’re celebrating what happens when a book becomes more than just pages on a shelf. When you publish with intention, you’re not just sharing your ideas—you’re stepping into new rooms, starting fresh conversations, and creating momentum you couldn’t have planned for. Books open doors. Sometimes quietly, like a surprising email from a dream client. Sometimes loudly, with standing ovations at speaking gigs or major media invitations. But always powerfully. And when you build your book with the right foundation, it doesn’t just open one door; it holds every door open for what’s next. It’s a perfect day to talk about this, because the day we record this episode, my newest book, “LAUNCH Your Book! An Entrepreneur’s Guide to Reviews That Drive Revenue,” officially launches.  This book received more than 200 written Amazon reviews during its two-week soft launch. Many of those readers said this is the book they wish they had when they launched their first book—and I agree.  It’s designed to help you turn readers into clients, reviews into revenue, and your book into a lasting business asset. You can get the book and bonus content at www.BookLaunchBrainstorm.com.  And now, I’m thrilled to welcome today’s panelists—authors who know firsthand how publishing a book can spark surprising opportunities and incredible growth. Carolyn Choate wrote “Supercharge Your Website Traffic: Unlock The Secrets To Infinite Website Visitors” to help you discover the four essential types of website traffic—Borrowed, Organic Inbound, Organic Outbound, and Paid—and learn how to mix and match them to create a personalized, results-driven traffic strategy that actually fits your business. Eric Lucrezia wrote “Getting into an MBA in the USA: The no B.S. guide from Candidate Coach,” a no-fluff, step-by-step guide to standing out and getting accepted by top MBA programs around the world—with expert advice tailored to where you’re applying. Susan Fitzell wrote “Neurodiversity in the Workplace: Maximizing Success through Inclusive Dynamic Workplace Design™,” a strategic guide for C-suite leaders to unlock innovation and boost performance by building inclusive, neurodiverse teams through practical, business-driven solutions. Please join me in welcoming Carolyn, Eric, and Susan.  In this episode, we discuss the following: 🟠 From Book to Business Growth: The power of writing to your ideal reader, then watching that audience expand as your book builds credibility, visibility, and new business opportunities.  🟠 Leveraging Reviews for Real Results: Unpack hands-on tactics for landing Amazon reviews that boost your book’s algorithmic visibility and your market authority.  🟠 Adapting Your Message to Meet the Market: Learn how evolving audiences, current events, or market resistance can change your strategy—and why adaptability matters for business authors.  🟠 Collaboration and Expert Positioning: Explore the benefits of teaming up with fellow experts or contributors to strengthen your network, credibility, and impact beyond the book. Links for Carolyn Choate LinkedIn and YouTube. www.websitetrafficschool.org www.financiallyfreeauthor.com “Supercharge Your Website Traffic: Unlock The Secrets To Infinite Website Visitors” Links for Eric Lucrezia LinkedIn, Instagram, and YouTube. www.candidate.coach  “Getting into an MBA in the USA: The no B.S. guide from Candidate Coach” Links for Susan Fitzell LinkedIn, Instagram, and YouTube. www.susanfitzell.com  “Neurodiversity in the Workplace: Maximizing Success through Inclusive Dynamic Workplace Design™” Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.  Find all the archived podcast episodes and author resources at: www.BizBookPubHub.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Bringing a book to life is about more than just putting words on a page—it’s about shaping your message, amplifying your impact, and finding the right partners to help you along the way. That’s exactly why the Biz Book Pub Hub exists. Inside the Hub, we’ve gathered a trusted network of professionals—from ghostwriters and editors to marketing strategists and launch specialists—ready to support entrepreneurs through every phase of their book journey. Whether you're wrestling with your first chapter or planning a powerful book relaunch, we’ve got tools, insights, and connections to guide you. We also host free virtual networking events designed to help you collaborate with fellow entrepreneurs who get it, because no one writes or markets a book alone. Want to learn more? Visit www.BizBookPubHub.com and explore how we can support your book and your business. Today, I’m excited to welcome two incredible authors who’ve each approached authorship in their own bold, meaningful way: Barrie Atkin wrote “HATE FUNDRAISING?: How to Become Comfortable Asking for Money,” a candid and empowering guide that helps nonprofit leaders and volunteers shift their mindset and discover approachable, even enjoyable ways to raise money with confidence. Laura Ballerini wrote “The Green Velvet Chair: Sometimes Inspiration Comes from the Most Unlikely Places,” a charming and reflective collection of essays that uncovers beauty in the everyday, reminding us that creativity doesn’t just live in galleries—it’s everywhere, waiting to be noticed. Please join me in welcoming Barrie and Laura.  Would you please leave an honest rating and review on Apple Podcast? They are extremely helpful, and I read each one. Thanks for the inspiration!   In this episode, we discuss the following: 🟠 Niche Books, Wide Impact: Discover how having a clearly defined audience helps you write a book that truly resonates—while surprising yourself with how far your message can reach.  🟠 Making Your Book Serve Your Business: Learn how to use your book to open doors, start conversations, and keep your services top-of-mind with prospects, colleagues, and clients.  🟠 Confidence Through Storytelling: See how mastering your own stories (even the everyday ones) helps you find your voice, build authority, and make business connections that matter.  🟠 The Power of Author Communities: Understand why supporting and connecting with fellow business authors creates new ideas, opportunities, and lasting motivation for your book journey. Links for Barrie Atkin LinkedIn www.barrieatkin.com  “HATE FUNDRAISING?: How to Become Comfortable Asking for Money” Links for Laura Ballerini LinkedIn, Instagram www.blubrown.com and www.badass-ballerini.com  “The Green Velvet Chair: Sometimes Inspiration Comes from the Most Unlikely Places” Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.  Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.BizKindlePromo.com Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.  Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today’s guest has been behind the scenes supporting the success of this podcast—and my original show, On the Schmooze. In July 2015, I started researching how to launch a podcast. That fall, I began recording interviews. But it wasn’t until I hired an editor the following summer that I felt ready to release those episodes. On July 19, 2016, my first podcast, On the Schmooze, officially launched—and it ran weekly for 8.5 years. That same editor has been with me ever since, now supporting my Biz Book Pub Hub twice-a-week podcast. He’s a seasoned podcast producer, strategist, and founder of Podcast Guy Media. Since 2015, he has helped launch, shape, and grow dozens of shows, producing well over 3,000 episodes. His specialty? Helping authors, business owners, and thought leaders create high-quality, lead-generating podcasts without the overwhelm. From content planning and guest booking to editing, show notes, scheduling, and promotion, he handles it all. He’s also one of our Biz Book Pub Hub Partners, supporting nonfiction authors in transforming their books into binge-worthy podcasts and compelling audiobooks. He brings a rare mix of technical expertise, marketing savvy, and genuine care that helps every client’s message shine. Please join me in welcoming Joshua Rivers. In this episode, we discuss the following: 🟠 Podcast Longevity and Sustainability: Discover why most podcasts don’t make it past seven episodes and how setting clear intentions (and getting support early) dramatically changes your odds for long-term success.  🟠 Strategic Podcasting for Authors: Learn how authors can align their podcast with their book’s message, create binge-worthy content, and use their podcast as a lead-generating asset—not just another content chore.  🟠 Streamlining the Podcast Process: Get inside workflow tips for managing guest booking, show notes, VA support, and production—so your podcast doesn’t become a full-time job.  🟠 Amplifying Your Authority: See how a well-run podcast boosts visibility, deepens networking, and provides the perfect vehicle for content repurposing, endorsements, and thought leadership in the business book space. Links Joshua Rivers on LinkedIn www.joshuawrivers.com www.podcastguymedia.com Biz Book Pub Hub Premier Partner Other Resources Listen to my episode with Melissa Smith. Learn more about the Happen to Your Career podcast. Learn more about the In the Trenches podcast. Learn more about Soundcloud (for audio hosting). Learn more about Audible (audiobook platform). Learn more about ACX (Audiobook Creation Exchange). Learn more about Libsyn (podcast hosting). Learn more about Captivate (podcast hosting). Learn more about Schedule Once (scheduling tool). Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.  Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.BizKindlePromo.com Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.  Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Learn more about your ad choices. Visit megaphone.fm/adchoices

What if done really is better than perfect, especially when writing the first draft of your book? Too many brilliant voices get stuck in the trap of trying to make every sentence flawless before they’ve even finished the first draft. But perfectionism doesn’t move ideas forward. Action does. And in the world of thought leadership, clarity comes after courage. The truth is, writing a book isn’t about getting it right the first time.  It’s about showing up for your message, trusting the process, and being willing to revise, refine, and grow along the way. Every imperfect draft is proof that you're doing the real work. That’s why I support authors at every step of the journey—from messy beginnings to powerful launches—so their ideas don’t stay stuck in their heads.  I’m not a writing coach or developmental editor. I’m a strategist.  I’ll ask you questions to confirm that you’re writing the book that will lead to your desired results. Book a complimentary 30-minute session at www.BookLaunchBrainstorm.com. Now, let’s hear from three authors who didn’t let the pursuit of perfection stop them from sharing something meaningful with the world: Greg Davis wrote “Checkmate: Tips & Lessons to Help You Make the Right Moves to Achieve Happiness!,” a practical and heartfelt guide that blends life lessons and financial wisdom to help you make the right moves toward lasting happiness. Jeff Skipper wrote “Dancing with Disruption: Leading Dramatic Change During Global Transformation,” revealing 12 proven strategies that equip leaders with the tools to overcome resistance and lead bold transformations with confidence. Jenn T. Grace is the author of “Publish Your Purpose: A Step-By-Step Guide to Write, Publish, and Grow Your Big Idea.” She’s also the founder of Publish Your Purpose, a hybrid publisher for authors who are thought leaders, experts in their fields, and visionaries paving the way to social change—and one of our Biz Book Pub Hub Partners. Please join me in welcoming Greg, Jeff, and Jenn.  In this episode, we discuss the following: 🟠 Why “done” is better than perfect: How successful business authors bust through self-doubt, perfectionism, and imposter syndrome to share their message—and why your messy first draft is more powerful than you think.  🟠 Review strategies that move the needle: Learn the exact plays our guests used to land 100+ reviews, keep feedback coming in, and why recency and verified ratings matter on Amazon.  🟠 Building a pipeline from book to business: Discover how to craft calls to action, bonus downloads, and strategic pathways so your book naturally converts readers into clients, partners, or speaking gigs.  🟠 Community, accountability, and cross-promotion: Why publishing is a team sport—how networking with other authors, joining group promotions like Kindle Flash Sales, and sharing honest feedback will accelerate your book’s reach and impact. Links for Greg Davis LinkedIn and Instagram www.davischeckmate.com  “Checkmate: Tips & Lessons to Help You Make the Right Moves to Achieve Happiness!” Links for Jeff Skipper YouTube www.jeffskipperconsulting.com  “Dancing with Disruption: Leading Dramatic Change During Global Transformation” Links for Jenn T. Grace LinkedIn www.PublishYourPurpose.com “Publish Your Purpose: A Step-By-Step Guide to Write, Publish, and Grow Your Big Idea” Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.  Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.BizKindlePromo.com Learn more about your ad choices. Visit megaphone.fm/adchoices

You didn’t pour your time, energy, and insight into a book just to say you did it. You wrote it because your message matters—and because you knew that getting it into the hands of others could spark something bigger. A book has staying power. It captures what you stand for and how you think, in your own words. Done well, it becomes more than a tool—it becomes a turning point. It can shift how people see you, what opportunities come your way, and the kind of legacy you leave behind. That’s why I focus on what happens after the writing is done. Publishing your book is a milestone—but the real magic happens when you start using it to fuel your mission, grow your platform, and create lasting impact. If you’re ready to think beyond publication day and explore how your book can support the future you’re building, schedule a complimentary 30-minute Book Launch Brainstorm Session at www.BookLaunchBrainstorm.com. And now, I’m excited to introduce our panelists—authors who are using their books to open doors and grow their influence. Bruce Scheer wrote “Inspire Your Buyers: Go to Market with a Story That Sizzles,” to show you how to craft a clear, compelling narrative that gets everyone—from your team to your target buyers—on the same page and fired up to take action, so you can close more deals and grow faster. Diane Wolf wrote “14 Nights to Better Sleep: A Proven Plan to Recharge, Refresh, and Reclaim Your Nights,” a science-backed, practical guide that helps you reset your sleep habits in just two weeks—so you can quiet your mind, reclaim your energy, and finally get the rest your body and brain deserve. Sophie Lechner wrote “Unlock Your Impact: The Roadmap to Magnetic Client Attraction for Entrepreneurs Who Hate Marketing,” a refreshing guide for mission-driven entrepreneurs who want to attract clients naturally—by leading with purpose instead of self-promotion—and transform marketing from a dreaded task into a joyful extension of their impact. Please join me in welcoming Bruce, Diane, and Sophie.  In this episode, we discuss the following: 🟠 Turning Niche Expertise into Impact: Discover how each panelist translated years of practice, speaking, and real-world know-how into actionable books that open doors and extend their reach.  🟠 Review Strategies That Work: Get actionable tips (and hilarious war stories) about gathering Amazon reviews, following up with ease, and making the ask feel irresistible.  🟠 Building Programs & Revenue Streams Post-Launch: Explore concrete examples of turning your book’s frameworks and insights into programs, workshops, and repeatable business models that deliver impact and income.  🟠 Mindset, Metrics & The Long Game: Unpack the emotional rollercoaster—finding your "true north," battling imposter syndrome, and redefining what success looks like beyond best-seller status. Links for Bruce Scheer LinkedIn www.valuepros.io  “Inspire Your Buyers: Go to Market with a Story That Sizzles” Links for Diane Wolf Diane Wolfe on LinkedIn. www.dianewolf.com “14 Nights to Better Sleep: A Proven Plan to Recharge, Refresh, and Reclaim Your Nights” Links for Sophie Lechner LinkedIn www.themagnetmodel.com  “Unlock Your Impact: The Roadmap to Magnetic Client Attraction for Entrepreneurs Who Hate Marketing” Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.  Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.BizKindlePromo.com Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Learn more about your ad choices. Visit megaphone.fm/adchoices

Today’s guest is a recognized leader in the speaking industry and a master at helping experts turn their message into money. For over two decades, she’s been the go-to consultant for speakers, consultants, and thought leaders who want to book more business, make more money, and build sustainable, profitable brands around their expertise. She’s the author of “Book More Business: Make MORE Money Speaking” and co-author of “The Speaker Author: Sell More Books and Book More Speeches,” and she’s worked with clients at every stage—from rising stars to some of the most successful names in the business. Her proven strategies help experts clarify their message, refine their marketing, and unlock high-paying opportunities that align with their strengths. She’s been a featured presenter at the National Speakers Association, the Global Speakers Federation, and the Professional Speakers Association UK/Ireland, which named her an Honorary Fellow for her outstanding contributions to the industry. Please join me in welcoming Lois Creamer.  In this episode, we discuss the following: 🟠 How “living with your content” and road-testing your expertise with real clients builds an unshakable foundation for your book (and why a three-ring binder was Lois’s secret weapon for years).  🟠 The essential elements—and common pitfalls—of book launches for speakers and consultants, with candid advice on harnessing Amazon reviews, building powerful launch teams, and maximizing your book’s impact.  🟠 Why generosity with your intellectual property attracts more business than hoarding “secrets” behind paywalls, opt-ins, or silence—and how free value leads to paid consulting and speaking offers.  🟠 Smart, intentional tactics to get your book into associations, speaker academies, and client circles, creating revenue streams well beyond royalties—and fostering a community that champions you as the expert. Links Lois Creamer on LinkedIn, Instagram, and YouTube. www.bookmorebusiness.com  Biz Book Hub Partner “Book More Business: Make MORE Money Speaking” by Lois Creamer  “The Speaker Author: Sell More Books and Book More Speeches” by Lois Creamer and Cathy Fyock  Books mentioned in this episode: “Blog to Book: Repurposing Content, Discover the Book You’ve Already Written” by Cathy Fyock “LAUNCH Your Book! An Entrepreneur's Guide to Reviews That Drive Revenue” by Robbie Samuels  Other Resources Listen to my episode with Cathy Fyock. Have a coffee chat with Peya Robbins. Learn more about the National Speakers Association. Learn more about the Global Speakers Federation. Learn more about the Professional Speakers Association UK & Ireland. Learn more about the National Speakers Association - Philadelphia Chapter. Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.  Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.BizKindlePromo.com Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.  Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Learn more about your ad choices. Visit megaphone.fm/adchoices

Book marketing can feel like a second full-time job you didn’t sign up for. You poured your heart into writing—now what? The idea of “promoting” yourself can feel awkward at best, and paralyzing at worst. But what if marketing your book wasn’t about performance? What if it was about resonance? At its core, marketing isn’t about being louder—it’s about being clearer. It’s about showing up with intention, speaking directly to the people who need what your book offers, and inviting them into the conversation you're already having through your work. You don’t need a 12-step funnel or a perfectly choreographed launch to make an impact. You need clarity, consistency, and a few well-chosen strategies that align with your energy and goals. That’s exactly what I help authors figure out. Together, we create a plan that feels like a natural extension of who you are, not a performance you have to sustain. Whether that looks like strategic partnerships, podcast appearances, email marketing, or something else entirely, the goal is the same: turn your book into a bridge that leads readers to your bigger mission. Curious what that could look like for you? Book a complimentary 30-minute book launch brainstorming session at www.BookLaunchBrainstorm.com. And now, let’s hear from today’s panelists, each of whom has found their own way through the noise to connect meaningfully with their audience: Kim Groshek wrote “Win by Leading,” a practical and inspiring guide that helps organizations unlock the leadership potential in every member through a clear, actionable framework for building strong, results-driven teams. Luci McKean wrote “Protocols For All: 50 practical structures to ensure engagement, deepen learning, and improve facilitation skills,” your go-to guide for transforming unproductive meetings into focused, inclusive conversations that lead to real action—using simple, step-by-step protocols that lift every voice and get things done. Marcey Rader wrote “Reclaim Your Workday: Sustainable Productivity Strategies for the New World of Work,” a guide for professionals who are done with burnout and ready to take back control. This book offers practical, real-world strategies to work smarter, communicate more effectively, and lead with purpose. Please join me in welcoming Kim, Luci, and Marcey.  In this episode, we discuss the following: 🟠 Audience-First Authoring: Discover how defining your “one reader” sharpens your writing, marketing messaging, and long-term business growth.  🟠 Micro-Marketing, Macro Results: Learn tangible tips to position your book for bulk sales, incorporate it into trainings, and stay visible with corporate and group buyers.  🟠 Getting and Leveraging Book Reviews: Hear creative follow-up strategies for gathering authentic reviews (without the awkwardness!), plus pro-tips for using those reviews to boost your book’s credibility.  🟠 Repurposing Content for Longevity: Explore how tiny books, workbooks, and on-demand training turn your book’s core ideas into evergreen assets that keep driving results. Links for Kim Groshek LinkedIn, Instagram, and YouTube. www.kimgroshek.com  “Win by Leading” Links for Luci McKean LinkedIn and Instagram. www.nsrfharmony.org  “Protocols For All: 50 practical structures to ensure engagement, deepen learning, and improve facilitation skills” Links for Marcey Rader LinkedIn www.helloraderco.com www.marceyrader.com www.ReclaimYourWorkDay.com “Reclaim Your Workday: Sustainable Productivity Strategies for the New World of Work” Other Resources Learn more about Canva Learn more about Vistaprint Learn more about Pirate Ship Learn more about Polono Label Maker Learn more about ChatGPT Learn more about Draft2Digital Learn more about IngramSpark Learn more about Amazon Virtual Voice Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.  Learn more about your ad choices. Visit megaphone.fm/adchoices

The words you write have the potential to shape how others see you, spark meaningful conversations, and open doors you didn’t even know existed. A well-crafted book doesn’t just share your expertise; it positions you as a thought leader and expands your reach far beyond what a sales pitch ever could. Writing the book is just the beginning. With the right strategy and support, your message can create real momentum for your business. Through the Biz Book Pub Hub, I’ve created a resource ecosystem to help entrepreneurs turn their books into business assets.    The Hub features a curated directory of professionals who guide authors through the writing, publishing, and launching of their books, as well as virtual networking events that foster collaboration and connection among writers and authors. There's even Kindle Flash Sales, which enhance author visibility through coordinated marketing efforts.  If you’re ready to use your voice to make an impact, we’re here to help. Explore these author resources at www.BizBookPubHub.com. Now, I’m excited to introduce today’s panelists: Emily Crookston wrote “Unwritten: The Thought Leader’s Guide to Not Overthinking Your Business Book” to help business owners stop overthinking and finally write the book that builds their brand, without derailing their business in the process. Stacey Larsen wrote “Reframing The Leadership Dance: The Secret to Finding Your Rhythm as a People Leader,” offering a refreshing take on leadership by shifting the focus from mastering endless skills to embracing leadership as a partnership. Please join me in welcoming Emily and Stacey.  In this episode, we discuss the following: 🟠 Audience Clarity that Converts: Discover how pinpointing exactly who your book is for leads to a magnetic message and simplifies the entire writing and marketing process.  🟠 Stop Overthinking and Start Writing: Learn practical ways to get past analysis paralysis—whether it’s your first draft, launching, or figuring out how your book supports the business you want.  🟠 From Vanity Metrics to Real Results: Hear why best-seller lists aren’t the only path to author success, and how a business-minded approach creates lasting impact—think clients, speaking gigs, and platform growth!  🟠 Collaboration Over Competition: See how community flash sales and cross-author support can supercharge your launch, keep momentum high, and open doors you didn’t even know existed. Links for Emily Crookston LinkedIn www.thepocketphd.com/unwritten-book  “Unwritten: The Thought Leader’s Guide to Not Overthinking Your Business Book” Biz Book Pub Hub Premier Partner Links for Stacey Larsen LinkedIn and YouTube. www.authenticedge.com  “Reframing The Leadership Dance: The Secret to Finding Your Rhythm as a People Leader” Books mentioned in this episode: “Launch Your Book: An Entrepreneur's Guide to Reviews that Drive Revenue” by Robbie Samuels “Never Eat Alone, Expanded and Updated: And Other Secrets to Success, One Relationship at a Time” by Keith Ferrazzi and Tahl Raz  “On Writing Well, 30th Anniversary Edition: An Informal Guide to Writing Nonfiction” by William Zinnser “Small List, Big Results: Launch a Successful Offer No Matter the Size of Your Email List” by Robbie Samuels Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.  Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.BizKindlePromo.com Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Learn more about your ad choices. Visit megaphone.fm/adchoices

I’m pleased to interview one of our Biz Book Pub Hub Partners. Our Hub Partners are experts who support entrepreneurs along their author journey.  Today’s guest is a book marketing strategist. If book marketing feels like a never-ending to-do list, you’re not alone. She works with nonfiction authors—especially business owners, coaches, and consultants—who want to grow their impact and income through their books without feeling like they’ve sold their soul to sales. Instead of chasing short-term accolades like bestseller status, she helps authors shift toward strategies that feel good and build long-term results: clarifying their message, deepening reader relationships, and building community around their ideas. Through her Buzzworthy Book Experience and signature BEES Marketing Method, she helps authors create visibility, authority, and income, with strategies that feel authentic, not exhausting. Her approach centers on simplicity and alignment with your values, whether you're launching your first book or reimagining your next move. Please join me in welcoming Judy Baker.  In this episode, we discuss the following: 🟠 Beyond Bestseller Status: Discover why hitting #1 in an Amazon category isn’t the ultimate goal, and what actually grows your business book’s influence (and pipeline).  🟠 Marketing that Feels Good (and Works): Learn actionable steps for gathering authentic reviews, establishing visibility, and building author-reader relationships that last.  🟠 Author Mindset Shifts: Get fresh insights on reframing self-promotion, aligning your author identity with your business brand, and moving past impostor feelings.  🟠 Repurposing & Monetizing Your Content: Hear how successful authors turn book content into workshops, courses, and evergreen business assets—even pivoting in tough times. Links Judy Baker on LinkedIn, Instagram, and YouTube. www.buzzworthybooks.com Biz Book Pub Hub Partner Books mentioned in this episode: “Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering” by Malcolm Gladwell  “All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All” by Seth Godin  “The One Page Business Plan for the Creative Entrepreneur: The Fastest, Easiest Way to Write a Business Plan” by Jim Hora “14 Nights to Better Sleep: A Proven Plan to Recharge, Refresh, and Reclaim Your Nights” by Diane Wolf “Easy Self-Help Acupressure for Grown-Ups: Daily Clean Your House Flow for Work, Home and Life--A Smart Person's Guide to Health, Productivity and Happiness” by Deborah S. Myers “Break Out of Boredom: Low-Tech Solutions for Highly Engaging Zoom Events” by Robbie Samuels “LAUNCH Your Book! An Entrepreneur's Guide to Reviews That Drive Revenue” by Robbie Samuels Other Resources Listen to my episode with Diane Wolf. Listen to my episode with Clare S. Kumar. Listen to my episode with Lois Creamer, Joanne Telser-Frere, and Lou Diamond. Listen to my episode with Ruth Schwartz. Learn more about Carla King. Learn more about Stephanie Chandler. Learn more about Becky Parker Geist. Learn more about the Bay Area Independent Publishers Association. Learn more about Vistage. Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.  Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.BizKindlePromo.com Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book. Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you define success as an entrepreneurial author? Is it when your book opens doors and sparks conversations? Books should make people think, “I need to talk to them.” That might lead to a speaking invitation, a consulting opportunity, a new client, or a connection you never saw coming. The more clearly you show up in your expertise, the more those doors start to swing open. I’m on a mission to help entrepreneurs figure out how to turn their book into a business asset, not just a business card. If you’re curious about what your book might open up for you, I invite you to schedule a complimentary 30-minute book launch brainstorming session at www.BookLaunchBrainstorm.com. Let’s explore what’s possible. Now, I’m excited to introduce three authors who know this journey well. Dan Gingiss is the author of “Becoming The Experience Maker: Turn Everyday Interactions into Remarkable Customer Experiences,” which shows businesses how to transform ordinary customer interactions into powerful word-of-mouth marketing opportunities. Deborah Stine wrote “From Expertise to Impact: A Practical Guide to Informing and Influencing Science and Technology Policy,” a guide that helps scientists, engineers, and health professionals use their knowledge to shape public policy and create real-world change. Helen Holton wrote “Intentional Leadership: How to Drive Leaders, Visions, and Teams Forward,” a thoughtful, practical book for leaders who are ready to lead with clarity, purpose, and renewed energy. Please join me in welcoming Dan, Deborah, and Helen.  In this episode, we discuss the following: 🟠 Stories as Business Accelerators: Discover why weaving real stories and personal experiences into your business book not only captivates—it's what opens doors, lands speaking engagements, and builds your reputation as an expert in your field.  🟠 Launch & Leverage: Get tried-and-tested tactics for building a strong book launch team, gathering Amazon reviews, pricing your business book for your target audience, and using your book to connect with dream clients.  🟠 From Doubt to Done: Learn the mental shifts and accountability hacks that helped these first-time and seasoned authors push through perfectionism, imposter syndrome, and the notorious mid-book slump.  🟠 Building a Post-Launch Playbook: See how a book serves as more than a calling card—think actionable frameworks, workshop offers, companion downloads, and content upgrades that drive real business growth and new revenue streams. Links for Dan Gingiss LinkedIn, Instagram, and YouTube. www.dangingiss.com  “Becoming The Experience Maker (2nd Edition): Turn Everyday Interactions into Remarkable Customer Experiences” Links for Deborah Stine LinkedIn, Instagram, and YouTube. www.scitechpolicyacademy.com  “From Expertise to Impact: A Practical Guide to Informing And Influencing Science and Technology Policy” Links for Helen Holton LinkedIn, Instagram, and YouTube. www.drhelenholton.com  “Intentional Leadership: How to Drive Leaders, Visions, and Teams Forward” Other Resources Learn more about the National Speakers Association. Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.  Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Learn more about your ad choices. Visit megaphone.fm/adchoices

When you start writing a book, it’s easy to get caught up in trying to make every word perfect. But here’s the truth: your first draft is just the beginning. The real transformation happens through revision, reflection, and the support you gather along the way. Writing a book doesn’t have to be a lonely or overwhelming journey. At the Biz Book Pub Hub, we’re creating a different experience—one where authors are supported by a community of experts who can guide you from the first sentence to a fully launched and strategically marketed book. Whether you’re facing creative roadblocks, shaping your message, or building your author platform, the Hub connects you with the tools, feedback, and community that can help. Plus, our free virtual networking events give you the chance to learn from professionals and connect with fellow authors who get what this process is really like. If you’re looking for guidance on the writing journey, visit www.BizBookPubHub.com and explore how we can support your next step. Now, let’s hear from today’s panelists as they share how they moved from blank page to published book—and how that book helped grow their impact and business. Jim MacLeod wrote “The Visual Marketer: The Marketer's Crash Course for Creating Memorable and Effective Visuals,” a practical guide that empowers marketers to create high-impact, results-driven visuals—without needing a design background—by mastering essential design principles and tools. Susan Fitzell wrote “Neurodiversity in the Workplace: Maximizing Success through Inclusive Dynamic Workplace Design™,” a strategic guide for C-suite leaders to unlock innovation and boost performance by building inclusive, neurodiverse teams through practical, business-driven solutions. Wendy Hutchinson wrote “Finding the Path of Me: Awakening to Remembering Who I Am and Why I Am Here,” a powerful guide to healing, self-discovery, and spiritual awakening—offering tools and insights to help you release what no longer serves you and rise into your most authentic, empowered self. Please join me in welcoming Jim, Susan, and Wendy.  In this episode, we discuss the following: 🟠 Defining Your Ideal Reader and Evolving Your Audience: Hear how these authors cracked the code on identifying (and adapting to) their book’s core audience, making their work more relevant for leaders, entrepreneurs, and anyone seeking transformation.  🟠 The Power of Community and Collaboration: Find out how leveraging networks, launch teams, and cross-promotion campaigns can transform the often lonely book-writing journey into a launchpad for lasting success.  🟠 From Imposter Syndrome to Impact: Get candid insights on overcoming vulnerability, perfectionism, and the “am I really the expert?” spiral—and why building support systems pays off.  🟠 Building Reviews and Reader Buzz—The Smart Way: Practical strategies for gathering meaningful Amazon reviews, boosting discoverability, and ensuring your book reaches far beyond your inner circle. Links for Jim MacLeod LinkedIn, Instagram, and YouTube. www.jimmacleod.com  “The Visual Marketer: The Marketer's Crash Course for Creating Memorable and Effective Visuals” Links for Susan Fitzell LinkedIn, Instagram, and YouTube. www.susanfitzell.com  “Neurodiversity in the Workplace: Maximizing Success through Inclusive Dynamic Workplace Design™” Links for Wendy Hutchinson LinkedIn, Instagram, and YouTube. www.alinealifecoaching.com  “Finding the Path of Me: Awakening to Remembering Who I Am and Why I Am Here” Books mentioned in this episode: “Talking to My Angels” by Melissa Etheridge.  Other Resources Listen to my episode with Kathy Sparrow, Biz Book Hub Partner. Learn more about Mark Schaefer. Learn more about Joe Polizi. Learn more about Hal Elrod. Learn more about Don Miguel Ruiz. Find author resources: www.BizBookPubHub.com Learn more about your ad choices. Visit megaphone.fm/adchoices

I’m pleased to interview one of our Biz Book Pub Hub Partners. Our Hub Partners are experts who support entrepreneurs along their author journey.  Today’s guest brings a rare mix of marketing savvy, publishing know-how, and strategic content expertise. She’s spent decades helping everyone from Fortune 500 companies to entrepreneurs and thought leaders turn their ideas into books that make a real business impact. She’s the founder of Leverage2Market Associates, author of Marketing Above the Noise, and a member of the Million Dollar Consulting Hall of Fame. Whether she’s coaching aspiring authors, shaping a manuscript, or helping a business owner figure out how their book fits into their brand, she brings clarity, insight, and a deep understanding of what makes content resonate. She also leads a team that supports authors through the entire publishing journey—from writing and editing to production and design—ensuring the final result is not just polished, but powerfully positioned. Please join me in welcoming Linda Popky.  In this episode, we discuss the following: 🟠 The Full Author Journey: Discover how Linda evolved from marketing pro to go-to book coach for nonfiction business authors, covering everything from brainstorming and editing to formatting, production, and launch. 🟠 Types of Editing Demystified: Learn the real differences between developmental, line, and copy editing, and how to pick the right support—so you don’t end up with a book that “flows” like a maze (or worse, just a proofread with no substantial review). 🟠 Emotional Support for Authors: Hear Linda’s candid take on the emotional highs and lows of the author journey, how to avoid “cramming everything you know” into one book, and why authors need to define their real WHY and WHO before they ever start writing. 🟠 Using AI Tools the Smart Way: Get clear-eyed advice about integrating AI for editing and manuscript prep—why human editors still matter, and the dos and don’ts to avoid robotic, bland content or factual missteps. Links LinkedIn, Facebook, and YouTube. www.leverage2market.com  Biz Book Pub Hub Partner page “Marketing Above the Noise: Achieve Strategic Advantage with Marketing That Matters” Other Resources Learn more about Grammarly. Learn more about ChatGPT. Learn more about Perplexity. Learn more about Claude.ai.  Learn more about the National Speakers Association. Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.  Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.BizKindlePromo.com Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.  Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Learn more about your ad choices. Visit megaphone.fm/adchoices

Publishing your book isn’t the finish line—it’s the starting point. That moment your book becomes available marks the beginning of a new chapter: not just as a writer, but as an author with a message to share and a business to grow. What many authors overlook is that the biggest opportunities come after the book is out in the world. That’s when you can deepen connections with readers, strengthen your brand, and use your book as a powerful tool to drive visibility and revenue. That’s where the Biz Book Pub Hub comes in. We’re a community designed to support authors in all phases of their journey. We offer guidance, resources, and trusted expert partnerships to help you turn your book into a long-term business asset. Ready to take the next step? Visit www.BizBookPubHub.com to get connected. Now, I’m excited to introduce our panelists, who are here to share how they’ve used their books to expand their influence, grow their platforms, and make a bigger impact. CB Bowman wrote “Courage to Leap & Market: An Authors’ Roadmap to Self-Marketing: Your Book,” a practical, empowering guide that gives authors the tools and confidence to take charge of their book marketing, build lasting visibility, and turn their message into real momentum. Jennifer Eggers wrote “Mastering the C-Suite: The Senior Leader’s Playbook to Build a C-Level Mindset, Command Respect, and Lead an Enterprise,” a powerful playbook for executives ready to lead with confidence, influence, and impact. It offers mindset shifts, real-world strategies, and actionable tools to thrive at the highest levels of leadership. Simone Morris wrote “52 Tips for Owning Your Career: Practical Advice for Career Success,” a practical, empowering guide filled with weekly strategies and actionable insights to help professionals take control, grow with intention, and thrive in today’s evolving workplace. Please join me in welcoming CB, Jennifer, and Simone.  In this episode, we discuss the following: 🟠 From First Drafts to Business Assets: Discover why publishing your book is only the beginning—and how seasoned authors shift their mindset from “I did it!” to “What will the book do next for my business?” 🟠 Creating a Book with Strategic Intent: Learn the smart questions to ask before you start (or start again), and why aligning your book’s content and format with your ideal audience is the game-changer for monetization. 🟠 Mastering Book Marketing & Reviews: Real-world tactics for rallying support, getting reviews, and keeping your business book relevant—plus how to build a community that supports (and reviews) each other! 🟠 Building Authority & Generating New Opportunities: See how having a published business book opens doors to higher-level clients, speaking gigs, and is your best calling card when landing new business. Links for CB Bowman LinkedIn, Instagram, and YouTube. www.courageconsulting.com  ”Courage to Leap & Lead: A Roadmap for Redefining Failure Into Success” “Courage to Leap & Market: An Authors’ Roadmap to Self-Marketing: Your Book” ValuePros.io Links for Jennifer Eggers LinkedIn and YouTube. www.leadershiftinsights.com  “Mastering the C-Suite: The Senior Leader’s Playbook to Build a C-Level Mindset, Command Respect, and Lead an Enterprise” Links for Simone Morris LinkedIn and Instagram www.connectwithsimone.com and www.simonemorrisenterprises.org  “52 Tips for Owning Your Career: Practical Advice for Career Success” Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.  Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Bringing a book to life—from that first spark of an idea to launching it into the world—can feel like a massive undertaking. But here’s the thing: you don’t have to do it alone. That’s why we created the Biz Book Pub Hub—a collaborative space filled with experts who know the ins and outs of writing, publishing, and promoting a book that makes an impact. With dozens of experts in our network, you’ll find support at every stage: from writing and editing to building a marketing plan that gets your message out to the right audience. And through our free virtual networking events, you’ll connect with fellow authors who truly get what this journey is all about. Ready to tap into a community that’s here to help you succeed? Head to www.BizBookPubHub.com to learn more. Now, let’s hear from our incredible panelists as they share what it’s really like to bring a book into the world. Axel Meierhoefer wrote “The Ideal Wealth Grower: How to Journey to the Time Freedom Point and Beyond,” a practical, experience-based guide to building financial freedom through real estate investing. It offers honest insights, mindset shifts, and a proven framework to help new investors grow lasting wealth. Luci McKean co-edited “Protocols For All: 50 practical structures to ensure engagement, deepen learning, and improve facilitation skills,” a hands-on guide to running purposeful, inclusive meetings and classroom discussions using structured conversations that spark action, elevate every voice, and build stronger, more connected communities. Please join me in welcoming Axel and Luci.  In this episode, we discuss the following: 🟠 From Insiders to Everyone: Discover the challenge and the payoff of transforming internal training materials, frameworks, or even a dissertation into a book for a much broader—and sometimes totally new—audience.  🟠 Making Your Book a Business Builder: Learn how both guests intentionally used their books as warm introductions to their programs, consultancy, and speaking gigs—making reader journeys smooth from “just curious” to “ready to work with you.”  🟠 The Long Game of Amazon Reviews: Get actionable strategies for gathering authentic written reviews, reaching out to personal networks, and why reviews (not just star ratings) help your book win visibility and credibility in competitive business spaces.  🟠 Creating Tangible Value: See how offering printables, downloadables, and hands-on resources from your book not only serves readers but builds your email list and opens doors for deeper business relationships. Links for Axel Meierhoefer LinkedIn www.idealwealthgrower.com  “THE IDEAL WEALTH GROWER: How to Journey to the Time Freedom Point and Beyond” Links for Luci McKean LinkedIn and Instagram. www.nsrfharmony.org  “Protocols For All: 50 practical structures to ensure engagement, deepen learning, and improve facilitation skills” Other Resources Listen to my episode with Kate Colbert. Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.  Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.BizKindlePromo.com Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.  Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Learn more about your ad choices. Visit megaphone.fm/adchoices

Every so often, an episode calls for something a little different—and today is one of those times. You’re about to hear a conversation between two friends, colleagues, and champions of books that actually drive business results. In this special episode, I’m handing the mic to Kate Colbert, award-winning author of “Think Like a Marketer” and “Commencement: The Beginning of a New Era in Higher Education.” She’s also a founding partner of the Biz Book Pub Hub. If you’ve listened to this show before, you know Kate’s passion for helping entrepreneurs write books that don’t just live on shelves—but move readers to act, engage, and buy. Today, she’s taking over as the host to interview someone she knows well: ME! I’ve spent years behind the scenes coaching entrepreneurs on how to turn their books into business assets. Now, I’m pulling back the curtain on my own playbook with the release of my fourth book, “LAUNCH Your Book! An Entrepreneur’s Guide to Reviews That Drive Revenue.” In this conversation, Kate and I go beyond the typical “how-to” and dive into what it really takes to launch a nonfiction book that builds credibility, generates leads, and drives long-term results. This is more than a launch story. It’s a roadmap for what’s possible when you combine thoughtful strategy with a history of community building. And as you’ll hear, Kate’s guest-hosting duties aren’t just a formality—her thoughtful questions and behind-the-scenes knowledge bring an added layer of richness to this conversation. So let’s dive in as Kate Colbert interviews me about the intentional launch behind “LAUNCH Your Book! An Entrepreneur’s Guide to Reviews That Drive Revenue.” In this episode, we discuss the following: 🟠 Why reviews are more than a brag—they’re a business asset: Learn the real reason reviews matter (beyond ego) and how they power discoverability, trust, and pipeline growth.  🟠 The truth about book launch numbers: See the actual math (and emotional rollercoaster) behind mobilizing a launch team—and how to think strategically about your outreach.  🟠 Nurture, don’t nag: Get step-by-step insight into how reminder emails and micro-prompts make it EASY (and guilt-free) for busy readers to review your book.  🟠 Building a network that pays it forward: Hear why being a “stellar human” and showing up for your network is the secret sauce behind getting support for your launch—and how to start NOW, even if your book’s years away. Links for Robbie Samuels LinkedIn, Instagram, and YouTube. www.robbiesamuels.com  Biz Book Publishing Hub Founder Links for Kate Colbert LinkedIn and Instagram. www.SilverTreeCommunications.com “Commencement: The Beginning of a New Era in Higher Education” “Think Like a Marketer: How a Shift in Mindset Can Change Everything for Your Business” Other Resources Listen to my episode with NPR Life Kit. Listen to my episode with Sandra Long. Listen to my episode with Dorie Clark. Learn more about Richard Bliss. Learn more about Rory Vaden. Learn more about Clare Kumar. Learn more about Podia. Learn more about the National Speakers Association. Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.  Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.BizKindlePromo.com Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.  Learn more about your ad choices. Visit megaphone.fm/adchoices

You didn’t pour your heart into writing a book just to cross it off your to-do list. You wrote it because you have something to say that matters—something that deserves to be heard, remembered, and built on for years to come. A book isn’t just a moment—it’s a movement. It captures your ideas, your voice, and your perspective in a way that no speech, post, or marketing campaign ever could. And when you treat it like the powerful foundation it is, your book doesn’t just open doors—it builds your legacy. That’s why I’m so passionate about supporting entrepreneurs beyond just publishing. Because the real magic happens when you use your book as a launchpad for your bigger mission—the one that shapes your business, your brand, and your impact. If you’re ready to think bigger about what your book can do, I’d love to chat. You can book a 30-minute brainstorming session at www.BookLaunchBrainstorm.com. Now, let’s turn it over to our panelists, who had a message they felt compelled to share. CB Bowman has written two books, including “Courage to Leap & Lead: A Roadmap for Redefining Failure Into Success,”  a powerful roadmap that teaches leaders how to turn failure into success, embrace bold decision-making, and foster a culture of innovation through the everyday practice of courageous leadership. Gloria Treister wrote “Wellness 101: Simple Steps to Good Health,” a practical guide that empowers readers to simplify wellness, take control of their health, and create a personalized plan for a vibrant, healthier life. Please join me in welcoming CB and Gloria.  In this episode, we discuss the following: 🟠 Turning Manuscripts into Movements: Hear how keynotes, handouts, and lived expertise evolved into impactful books that build legacies and open fresh business opportunities. 🟠 Book Marketing that Works: Unearth smart strategies for gathering Amazon reviews, landing endorsements, and leveraging your business book as a true business driver—not just an expensive business card. 🟠 Overcoming the Author Mindset Hurdle: Get practical tactics for navigating perfectionism, self-doubt, and stalling out—and why accountability and micro-affirmations matter. 🟠 Networking and Community Building: Learn why writing, launching, and marketing a business book is a community journey, and how collaborations elevate every step. Links for CB Bowman LinkedIn, Instagram, and YouTube. www.valuepros.io  www.courageconsulting.com  ”Courage to Leap & Lead: A Roadmap for Redefining Failure Into Success” Links for Gloria Treister LinkedIn and Instagram www.wellnessevolution.com and www.getwellwithus.net ”Wellness 101: Simple Steps to Good Health” Other Resources Learn more about Marshall Goldsmith. Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.  Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.BizKindlePromo.com Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.  Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Learn more about your ad choices. Visit megaphone.fm/adchoices

Writing a book can feel endless. You start with so much excitement, and somewhere along the way, doubt creeps in. You question everything. You wonder if you’ll ever actually finish. If that sounds familiar, you’re in good company—every author hits that wall at some point. What matters is pushing through it. That’s what turns a dream into something real you can share with the world. And finishing your book? It’s just the beginning. Getting your book into the hands of readers—and making sure it works for you and your business—takes strategy, partnerships, and support. You don’t have to do it all alone. With the right plan, your book can open doors, spark conversations, grow your brand, and create real business opportunities. That’s exactly what I help authors do. Through my strategic book launch program, we focus on building real connections—conversations, media exposure, and growth that go way beyond just selling copies. If that sounds like something you’re ready for, you can schedule a brainstorming session at www.BookLaunchBrainstorm.com. Now, let’s dive in! I’m excited to introduce our panelists, who are here to pull back the curtain and share what it’s really like to be a business author. Christina Wedgwood wrote “Better: A more authentic path for the reluctant thought leader,” a refreshing call to action for thoughtful, authentic voices to step into leadership, showing that true influence comes not from being the loudest in the room, but from sharing your ideas with honesty, care, and courage. Christine Blosdale wrote “The Social Media and Branding Survival Guide: Digital Marketing So Irresistible, Even Your Ex Will Want To Follow You,” a bold, no-fluff playbook for building an irresistible online presence, turning casual followers into raving fans, and growing your business with authenticity, swagger, and unstoppable creativity. Helen Holton wrote “Intentional Leadership: How to Drive Leaders, Visions, and Teams Forward,” a powerful guide for leaders seeking to overcome burnout, strengthen resilience, and drive their teams forward by leading with greater purpose, clarity, and connection. Please join me in welcoming Christina, Christine, and Helen.  In this episode, we discuss the following: 🟠 From Blank Page to Business Growth: Get honest perspectives on the emotional rollercoaster of writing your first book—and how writing is only the start of the opportunity to build your brand and business. 🟠 Targeting the Right Readers: Hear why knowing your ideal audience is key, whether you’re an emerging leader, a solopreneur overwhelmed by digital marketing, or someone ready to step into entrepreneurial authority. 🟠 Leveraging Books Beyond Sales: Learn proven strategies to use your book as a tool for speaking gigs, networking wins, relationship-building, and creating ongoing value beyond just racking up sales. 🟠 Practical Launch and Marketing Tips: Gain actionable advice on launching with intention, building your author network, seeking reviews, and nurturing your book like a long-term business investment. Links for Christina Wedgwood LinkedIn, Instagram, and YouTube www.intelligent.ink  “Better: A more authentic path for the reluctant thought leader” Links for Christine Blosdale LinkedIn, Instagram, and YouTube www.christineblosdale.com  www.expertauthoritycoach.com  “The Social Media and Branding Survival Guide: Digital Marketing So Irresistible, Even Your Ex Will Want To Follow You” Links for Helen Holton LinkedIn, Instagram, and YouTube www.drhelenholton.com  “Intentional Leadership: How to Drive Leaders, Visions, and Teams Forward” Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com Find all the archived podcast episodes, plus an invitation to free virtual networking events: www.BizBookPubHub.com Learn more about your ad choices. Visit megaphone.fm/adchoices

I’m pleased to interview one of our Biz Book Pub Hub Partners. Our Hub Partners are experts who support entrepreneurs along their author journey.  Today’s guest is a multi-talented writer, publisher, speaker, and creative entrepreneur who helps business owners turn their ideas into powerful content that fuels growth, from impactful books and memoirs to websites, white papers, and everything in between. As the founder of Ghostwriters Network and GWN Publishing, she leads a team that offers full-service support for authors and entrepreneurs, guiding them from initial concept through writing, editing, publishing, and even branding and digital presence through her sister company, Virtual Creatives. Her mission? To help clients not only write and publish their books but also build the platforms that take their businesses and speaking careers to the next level. With a passion for storytelling and a deep love for the written word—plus a few side gigs as a playwright, drummer, and script doctor—she brings creativity, experience, and a surfer’s resilience to every project she takes on. Please join me in welcoming Lil Barcaski.  In this episode, we discuss the following: 🟠 Building Beyond the Book: Learn why writing a business book is just the start! Lil dives into how authors can transform books into speaking careers, strong digital brands, and offers real-world examples of building community and revenue streams. 🟠 Voice Mastery for Entrepreneurs: Discover Lil’s unique approach to ghostwriting, from her acting and playwriting background to her strategies for authentically capturing an entrepreneur’s story and voice—even when writing outside her comfort zone. 🟠 Full-Spectrum Support for Authors: From initial idea to publishing, branding, design, websites, and marketing—Lil and her team offer soup-to-nuts or a la carte services for authors at every stage, making success approachable and affordable. 🟠 Strategy First, Avoiding Costly Mistakes: Get Lil’s essential questions for determining the purpose of your book, identifying your audience, and setting realistic goals (no more “million-copies” myths!). Plus, tips on dodging vanity presses and understanding contracts before you publish. Links Lil Barcaski on LinkedIn and Instagram. www.ghostwritersnetwork.com www.newpreneurship.com  Book a call with Lil Biz Book Hub Partner Books mentioned in this episode: “The Playful Leader’s Toolkit” by Rachel Supalla  “The Final Chapters of the Rose Diary” by Curtis Maynard & Lil Barcaski  “The Unforgiven Walk Alone: When Forgiveness Isn’t an Option” by Carole Sanek  “Launch Your Book: An Entrepreneur’s Guide to Reviews that Drive Revenue” by Robbie Samuels Other Resources Learn more about Biz Book Pub Hub Partners mentioned during this episode: Ruth Schwartz Elissa D. Hecker, Esq. Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.  Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.BizKindlePromo.com Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.  Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Learn more about your ad choices. Visit megaphone.fm/adchoices

When you’re writing, it’s easy to get stuck chasing perfection. But here’s the truth: the first draft is just the beginning—the real transformation happens in revision. Giving yourself permission to be imperfect is what makes progress possible. The messy middle, the rewrites, the second-guessing—that’s where the book (and the author) truly take shape. I’m living this right now as I wrap up edits on my fourth book, “LAUNCH Your Book! An Entrepreneur’s Guide to Reviews That Drive Revenue,” set to launch in July 2025. Want a behind-the-scenes look at how I turn a book into a business asset? Join my book launch team at www.BookLaunchBrainstorm.com. Today, we’ll hear from authors about their journey from blank page to published book. Bridgett McGowen-Hawkins co-wrote “Do Not Write a Book...Until You Read This One: The Only Guide You Need to Pen, Publish, and Profit from Your Nonfiction Book,”  a no-nonsense, empowering guide that helps aspiring nonfiction authors navigate the publishing process with confidence.  Robert Aguilar wrote “Forget What You Know About Strategy: The Hazards of Strategic Planning,” a powerful guide for senior leaders seeking to master strategy formulation and execution, offering real-world insights to avoid pitfalls and drive transformative change in today’s fast-paced business landscape. Sophie Lechner wrote “Unlock Your Impact: The Roadmap to Magnetic Client Attraction for Entrepreneurs Who Hate Marketing,” a refreshing guide for mission-driven entrepreneurs who want to attract clients naturally—by leading with purpose instead of self-promotion—and transform marketing from a dreaded task into a joyful extension of their impact. Please join me in welcoming Bridgett, Robert, and Sophie.  In this episode, we discuss the following: 🔵 Permission to Be Imperfect: Discover how embracing messy first drafts and letting go of perfectionism leads to completed manuscripts and impactful books. 🔵 Audience First: Learn why understanding your ideal business book audience before writing a single word is key to creating a book that drives results and attracts clients. 🔵 Building Launch Teams: Hear how co-creation, sharing chapters, and recruiting early launch supporters can supercharge your reviews and discoverability on Amazon. 🔵 Business Impact: Get real talk about leveraging your book beyond launch day—with speaking, consulting, and strategic calls to action built into every chapter. Links for Bridgett McGowen-Hawkins LinkedIn and Twitter. www.connectwithb.com www.bmctalkspress.com Biz Book Pub Hub Premier Hub Partner “Do Not Write a Book...Until You Read This One: The Only Guide You Need to Pen, Publish, and Profit from Your Nonfiction Book” Links for Robert Aguilar LinkedIn and Instagram www.newbeaconconsulting.com “Forget What You Know About Strategy: The Hazards of Strategic Planning” Links for Sophie Lechner LinkedIn www.themagnetmodel.com  “Unlock Your Impact: The Roadmap to Magnetic Client Attraction for Entrepreneurs Who Hate Marketing” Books mentioned in this episode: “Launch Your Book: An Entrepreneur's Guide to Reviews that Drive Revenue” by Robbie Samuels Other Resources Learn more about Biz Book Pub Hub Partner Linda Popky. Listen to my episodes with Kate Colbert. HUB 433: AUTHOR INTERVIEW – Kate Colbert HUB 393: AUTHOR PANEL – Helene Cahen, Kate Colbert, and Sandra Long OTS 364: Big Shifts – Kate Colbert Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.  Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.BizKindlePromo.com Learn more about your ad choices. Visit megaphone.fm/adchoices

What if your book isn’t the finish line, but the starting point? Publishing isn’t just about sharing your ideas; it’s about unlocking new opportunities for your business, brand, and network. Your book can lead to speaking gigs, consulting offers, and powerful connections—but only if you approach it with strategy. Every reader is a potential client or collaborator. Every event is a chance to position yourself as a thought leader. The key is staying open to what’s possible. I’ve helped authors turn their books into business assets that generate real momentum. That’s why I offer book launch support focused on what happens after you publish. Curious what doors your book could open? Let’s talk. Book a 30-minute brainstorming session at www.BookLaunchBrainstorm.com. Now, let’s welcome our panelists, who will share how their books have led them to exciting and unforeseen opportunities. Ally Berthiaume co-wrote “Do Not Write a Book...Until You Read This One: The Only Guide You Need to Pen, Publish, and Profit from Your Nonfiction Book,”  a no-nonsense, empowering guide that helps aspiring nonfiction authors navigate the publishing process with confidence.  Cornelia Kawann wrote “Change Your Energy - Change Your Life,” an empowering guide that combines science, practical exercises, and transformational insights to help you unlock your energy, embrace new opportunities, and create a more fulfilling, impactful life. Stephanie McAuliffe wrote “The Impact of Silence: Reclaim the Sovereignty of Your Soul,” a powerful exploration of how unspoken trauma shapes our lives—and how reclaiming our voice can lead to profound healing and personal freedom.  Please join me in welcoming Ally, Cornelia, and Stephanie. In this episode, we discuss the following: Links for Ally Berthiaume LinkedIn, Instagram, Instagram, and YouTube. www.ayberthiaume.com and www.thewriteplacerighttime.com  “Do Not Write a Book...Until You Read This One: The Only Guide You Need to Pen, Publish, and Profit from Your Nonfiction Book,”  with co-author Bridgett McGowen-Hawkins “Dear Universe, I Get It Now: Letters on the Art and Journey of Being Brave and Being Me”  Links for Cornelia Kawann LinkedIn, Instagram, and YouTube. www.corneliakawann.com  “Change Your Energy - Change Your Life” Links for Stephanie McAuliffe LinkedIn, Instagram, and YouTube. www.wayofthediamondwarrior.com  “The Impact of Silence: Reclaim the Sovereignty of Your Soul” Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.  Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Cross-Promotion Campaign for business authors: www.BizKindlePromo.com Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.  Biz Book Pub Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Learn more about your ad choices. Visit megaphone.fm/adchoices