BRX Pro Tips

BRX Pro Tip: Stoicism in Business Stone Payton: And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, I know that you are a student of stoicism. When, where and how does it apply in the business world, man? Lee Kantor: Yeah, I found stoicism a while […] The post BRX Pro Tip: Stoicism in Business appeared first on Business RadioX ®.

BRX Pro Tip: Your Customers Are More Important Than Your Business Stone Payton: Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, I never have really subscribed to the "customer is always right," but boy, the customers really are, they're the thing, they're the most important part of […] The post BRX Pro Tip: Your Customers Are More Important Than Your Business appeared first on Business RadioX ®.

BRX Pro Tip: 3 Steps for an Effective Sales Story Stone Payton: Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. You know, Lee, story is at the heart of our business. We give so many people an opportunity to share their story and promote their work. How do […] The post BRX Pro Tip: 3 Steps for an Effective Sales Story appeared first on Business RadioX ®.

BRX Pro Tip: Action Over Aspiration Stone Payton: Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, as you know, and probably the vast majority of our listeners know, action is a core value at the Business RadioX network. Speak a little bit more to that, if you […] The post BRX Pro Tip: Action Over Aspiration appeared first on Business RadioX ®.

BRX Pro Tip: Client Retention is More Important Than Client Acquisition Stone Payton: And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, client retention is so fundamental and critical to a business's long term sustainable success but say more. Lee Kantor: Yeah, I think this is […] The post BRX Pro Tip: Client Retention is More Important Than Client Acquisition appeared first on Business RadioX ®.

BRX Pro Tip: Don't be a Commodity Stone Payton: And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, you know what a huge believer I am in positioning and establishing your value ideally before you even really begin to substantially engage with someone. And a core […] The post BRX Pro Tip: Don't be a Commodity appeared first on Business RadioX ®.

BRX Pro Tip: How to Get People to Find You, Not What You Do Stone Payton: Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, let's dive into this idea of getting people to find you. What are you learning on that front? Lee Kantor: Yeah. You know, […] The post BRX Pro Tip: How to Get People to Find You, Not What You Do appeared first on Business RadioX ®.

BRX Pro Tip: Two AI Prompts for Better Sales Prospecting Stone Payton: And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, I know you've really been diving into AI, artificial intelligence. What's the latest, man? And how can we apply it? Lee Kantor: I think that […] The post BRX Pro Tip: Two AI Prompts for Better Sales Prospecting appeared first on Business RadioX ®.

BRX Pro Tip: When You're Stuck, Lean on Something New Stone Payton: Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, what do you do when you're feeling stuck? Lee Kanto: Yeah, this happens to everybody. Everybody goes through this kind of ebbs and flows and plateaus in […] The post BRX Pro Tip: When You're Stuck, Lean on Something New appeared first on Business RadioX ®.

BRX Pro Tip: 3 Effective Time Management Tips Stone Payton: And we are back with Business RadioX Pro Tips. Stone Payton Lee Kantor here with you. Lee, give us some tips from what you're learning about managing that all too precious resource – our time. Lee Kantor: Yeah, I think a lot of times people […] The post BRX Pro Tip: 3 Effective Time Management Tips appeared first on Business RadioX ®.

BRX Pro Tip: Donald Miller's New Book, Story Brand 2.0 Stone Payton: Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, Donald Miller has a new book out, Storybrand 2.0. What do you think, man? Lee Kantor: Well, I just got a hold of the book. It's really […] The post BRX Pro Tip: Donald Miller's New Book, Story Brand 2.0 appeared first on Business RadioX ®.

BRX Pro Tip: 3 Reasons an Owned Audience is Better Than a Rented One Stone Payton: And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, we've spoken about an owned audience and the virtue of an owned audience, but dive into that a little bit more. […] The post BRX Pro Tip: 3 Reasons an Owned Audience is Better Than a Rented One appeared first on Business RadioX ®.

BRX Pro Tip: Scale or Niche. Pick One. Stone Payton: Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, let's chat a little bit, if we can, about the virtues of scaling versus niching. Talk to that a bit. Lee Kantor: Yeah. I think that's one of the […] The post BRX Pro Tip: Scale or Niche. Pick One. appeared first on Business RadioX ®.

BRX Pro Tip: 3 Steps for Easier Client Onboarding Stone Payton: Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, what are you learning about bringing on new clients, getting them onboarded quickly, efficiently, productively? Lee Kantor: Yeah. I mean, having a client onboarding system is so critical. […] The post BRX Pro Tip: 3 Steps for Easier Client Onboarding appeared first on Business RadioX ®.

BRX Pro Tip: B2C Subscription Models Don't Translate to B2B Stone Payton: And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, there is clearly a very real distinction between B2B subscription models and B2C subscription models. Yeah? Lee Kantor: Yeah, absolutely. Those are two different distinct […] The post BRX Pro Tip: B2C Subscription Models Don't Translate to B2B appeared first on Business RadioX ®.

BRX Pro Tip: 3 Ways to Build a Referral Network Stone Payton: Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, I love the idea, and I have enjoyed some degree, of building and having a strong referral network. But what is the best way to go about […] The post BRX Pro Tip: 3 Ways to Build a Referral Network appeared first on Business RadioX ®.

BRX Pro Tip: Over Analyzing is Worse Than Failing Stone Payton: Welcome back to Business RadioX Pro Tip. Stone Payton and Lee Kantor here with you. Lee, talk a little bit about analyzing the potential for a future course of action and preparing for the worst. Lee Kantor: Yeah. I think, a lot of times, […] The post BRX Pro Tip: Over Analyzing is Worse Than Failing appeared first on Business RadioX ®.

BRX Pro Tip: 3 Not So Obvious Reasons to Have a BRX Show Stone Payton: And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Now, Lee, we all know you don't have to really sell me, but I'd love to hear you articulate it. Why should a […] The post BRX Pro Tip: 3 Not So Obvious Reasons to Have a BRX Show appeared first on Business RadioX ®.

BRX Pro Tip: 5 Common Business Network Mistakes Stone Payton: Welcome back to Business RadioX Pro Tip. Stone Payton and Lee Kantor here with you. Lee, what are you seeing out there these days? Any common patterns, common business networking mistakes that you're observing? Lee Kantor: Yeah, there are so many businesses out there, especially […] The post BRX Pro Tip: 5 Common Business Network Mistakes appeared first on Business RadioX ®.

BRX Pro Tip: Doing Something vs Doing the Thing Stone Payton: And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, today's topic, doing the thing. Lee Kantor: Yeah. This is another one of the things that I'm super pumped about learning about. I think this is […] The post BRX Pro Tip: Doing Something vs Doing the Thing appeared first on Business RadioX ®.

BRX Pro Tip: How to Come up with More Ideas for Your Business Stone Payton: Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you, Lee, let's talk a little bit about some approaches for idea generation. Lee Kantor: Yeah, I think it's important to always be kind of pushing […] The post BRX Pro Tip: How to Come up with More Ideas for Your Business appeared first on Business RadioX ®.

BRX Pro Tip: How to Systematize Anything Stone Payton: Welcome back to Business RadioX Pro Tip. Stone Payton and Lee Kantor here with you. Lee, we are living this real time. We have come to appreciate the value of repeatable processes and transferable tools. So, what's the key to really systematizing things? Lee Kantor: Yeah. […] The post BRX Pro Tip: How to Systematize Anything appeared first on Business RadioX ®.

BRX Pro Tip: The Email Marketing Metric that Matters Stone Payton: And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, when it comes to email marketing, what is the best way to make sure that it's effective? Lee Kantor: Yeah. I think that when it comes […] The post BRX Pro Tip: The Email Marketing Metric that Matters appeared first on Business RadioX ®.

BRX Pro Tip: Two is Better Than One When Hiring Salespeople Stone Payton: Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, we've come to believe that when it comes to hiring salespeople, two is better than one. Lee Kantor: Yeah, I think there's a lot of reasons […] The post BRX Pro Tip: Two is Better Than One When Hiring Salespeople appeared first on Business RadioX ®.

BRX Pro Tip: Undivided Attention – Another BRX Superpower Stone Payton: And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you, Lee. I know I'm a little bit biased. I think there are a great many advantages to the way we approach serving people, helping people, and making […] The post BRX Pro Tip: Undivided Attention – Another BRX Superpower appeared first on Business RadioX ®.

BRX Pro Tip: Ways to Play in Easy Mode Stone Payton: Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, I would like very much to explore what, if anything, we can be doing, so that we're playing in easy mode. Lee Kantor: Yeah, I think that's really […] The post BRX Pro Tip: Ways to Play in Easy Mode appeared first on Business RadioX ®.

BRX Pro Tip: Create Your Own Pro Tip Series Stone Payton: And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, this ought to be a fun topic. Let's talk about pro tips. Lee Kantor: Yeah, I think it's important for anybody that's in professional services, anybody […] The post BRX Pro Tip: Create Your Own Pro Tip Series appeared first on Business RadioX ®.

BRX Pro Tip: Develop a 90 Day Business Transformation Program Stone Payton: Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, I know even though I spent some years in the change management business transformation space in a previous life, when I hear that phrase and a lot […] The post BRX Pro Tip: Develop a 90 Day Business Transformation Program appeared first on Business RadioX ®.

BRX Pro Tip: Develop a Q1 Focused Email Campaign Stone Payton: Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. You know, contrary to what I, at some point, really was beginning to feel, email and the power of email marketing done right is not going anywhere, at least, […] The post BRX Pro Tip: Develop a Q1 Focused Email Campaign appeared first on Business RadioX ®.

BRX Pro Tip: Host Virtual Events Stone Payton: And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Let's talk a little bit about hosting virtual events. Lee Kantor: Sure. I think it's a fun idea, and it's something we used to do quite a bit in person. […] The post BRX Pro Tip: Host Virtual Events appeared first on Business RadioX ®.

BRX Pro Tip: Jobs to Be Done Theory Explained Stone Payton: And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, thank goodness you're such a prolific reader, and you capture so much, and return it to the organization and share it with our community. Give us […] The post BRX Pro Tip: Jobs to Be Done Theory Explained appeared first on Business RadioX ®.

BRX Pro Tip: New Year, New Business Stone Payton: Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, going into a new period, like a new year, what are your thoughts on that and preparing to hit the ground running, man. Lee Kantor: Well, I think it's a […] The post BRX Pro Tip: New Year, New Business appeared first on Business RadioX ®.

BRX Pro Tip: Robert Cialdini ‘s 6 Principles of Persuasion Stone Payton: Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, our methodology here at the Business RadioX network, tried, proven, we've been at it a long time, it's very well baked, it works, it always works, it […] The post BRX Pro Tip: Robert Cialdini ‘s 6 Principles of Persuasion appeared first on Business RadioX ®.

BRX Pro Tip: We Now Live in a Partner Economy Stone Payton: Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, as you well know, just a few days ago we inked a strategic alliance with a very well-respected, well-known player in the veteran community. The last, I […] The post BRX Pro Tip: We Now Live in a Partner Economy appeared first on Business RadioX ®.

BRX Pro Tip: 4 Ways to Become an Indispensible Professional Services Provider Stone Payton: And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, one of the challenges, in my experience, in being in the professional services arena is, sometimes, our work is really characterized and thought […] The post BRX Pro Tip: 4 Ways to Become an Indispensible Professional Services Provider appeared first on Business RadioX ®.

BRX Pro Tip: 5 Useful Rules of Thumb for Business Stone Payton: Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, we've been around the block. You've read a lot. I've read a lot. We've lived a lot when it comes to setting up and executing a profitable […] The post BRX Pro Tip: 5 Useful Rules of Thumb for Business appeared first on Business RadioX ®.

BRX Pro Tip: The Fastest Way to Find a Needle in a Haystack Stone Payton: And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, I got to confess, as much as I share counsel that it's very important that you find that ideal client, that you […] The post BRX Pro Tip: The Fastest Way to Find a Needle in a Haystack appeared first on Business RadioX ®.

BRX Pro Tip: 4 Business Lessons from Playing Poker Stone Payton: Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you, Lee, you know that I have long maintained that there's a great deal that you can learn from mob movies in terms of leadership and running an organization, but […] The post BRX Pro Tip: 4 Business Lessons from Playing Poker appeared first on Business RadioX ®.

BRX Pro Tip: More Relationship Building Moments Stone Payton: Welcome back to Business RadioX Pro Tip. Stone Payton and Lee Kantor here with you. Lee, the Business RadioX Network has literally been built on what we call relationship-building moments. Say more about it. Lee Kantor: Yeah. Relationship-building moments are kind of, like you say, at […] The post BRX Pro Tip: More Relationship Building Moments appeared first on Business RadioX ®.

BRX Pro Tip: 4 Ways to Have a Successful Business Exit Stone Payton: Welcome back to Business RadioX Pro Tip. Stone Payton and Lee Kantor here with you. Lee, you and I aren't going anywhere any time soon, but I can't say I haven't thought about it. What are you learning about achieving a successful […] The post BRX Pro Tip: 4 Ways to Have a Successful Business Exit appeared first on Business RadioX ®.

BRX Pro Tip: Who's on Your Personal Board of Directors? Stone Payton: And we are back with Business RadioX Pro Tip. Stone Payton and Lee Kantor here with you. Lee, you've come across an interesting concept, I think. This idea of a personal board of directors. Lee Kantor: Yeah. Businesses have boards of directors. Non-profits […] The post BRX Pro Tip: Who's on Your Personal Board of Directors? appeared first on Business RadioX ®.

BRX Pro Tip: Bad News Fast Stone Payton : Welcome back to Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, after 21 years, we have quite a few operating disciplines that have really served us well. One of the most prominent, and it is a hard and fast rule around our […] The post BRX Pro Tip: Bad News Fast appeared first on Business RadioX ®.

BRX Pro Tip: Weekly Planner Playbook Stone Payton : Welcome back to Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, I know that you have a real talent for planning out your day, your week, your month. How do you handle your weekly and monthly planning in terms of running a […] The post BRX Pro Tip: Weekly Planner Playbook appeared first on Business RadioX ®.

BRX Pro Tip: Every Company is a Media Company Stone Payton : And we are back with Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, I had a guy from out of town the other day that I just met. He asked me what I did. I said I'm a partner […] The post BRX Pro Tip: Every Company is a Media Company appeared first on Business RadioX ®.

BRX Pro Tip: Find Your People Stone Payton: Welcome back to Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, I had a business mentor early in my career and he would tell me, "Play your music for the folks who want to hear your brand." But he was trying to say, […] The post BRX Pro Tip: Find Your People appeared first on Business RadioX ®.

BRX Pro Tip: Map Your Buyers Journey Stone Payton : Welcome back to Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, let's chat a little bit about this thing I read a lot about it or I read some about it, the buyer's journey. Lee Kantor: Yeah. Every one of your […] The post BRX Pro Tip: Map Your Buyers Journey appeared first on Business RadioX ®.

BRX Pro Tip: Must Haves for Your B2B Marketing Deck Stone Payton : Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, this pro tip is for me, but maybe some other folks would benefit as well because I'm putting together a B2B marketing deck to try to […] The post BRX Pro Tip: Must Haves for Your B2B Marketing Deck appeared first on Business RadioX ®.

BRX Pro Tip: Where to Spend Your Podcast Marketing Dollars Stone Payton : And we are back with Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, on the one hand, I have a very consistent discipline of setting aside, I choose 10% of my gross revenue out of the studio that […] The post BRX Pro Tip: Where to Spend Your Podcast Marketing Dollars appeared first on Business RadioX ®.

BRX Pro Tip: Why Do it Alone Stone Payton : And we are back with Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, in your opinion, what is the downside or the opportunity cost of going it alone with a homemade podcast as opposed to joining a network? Lee Kantor: Yeah, […] The post BRX Pro Tip: Why Do it Alone appeared first on Business RadioX ®.

BRX Pro Tip: Why You Should Test an Interactive Quiz as a Lead Magnet Stone Payton: And we are back with Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, today's topic, lead magnets. Lee Kantor: Yeah, I think that as you're building out your marketing tools and tactics, having a lead […] The post BRX Pro Tip: Why You Should Test an Interactive Quiz as a Lead Magnet appeared first on Business RadioX ®.