Church Brand Guide Podcast | Logo, Website, Video, and Design

We rebrand Grace Brethren Church of Norwalk into Hope City Church. The church had been declining for a couple of decades with no new families joining. A new pastor came in with a fresh vision to reach families with young children.

In this podcast, we explore the latest trends in modern church logo design that are shaping the visual identities of churches today. Discover how flat designs, bold fonts, and abstract symbolism are helping churches create simple yet powerful logos. Learn why vibrant colors, geometric shapes, and mobile-friendly designs are key to standing out in today’s digital world. Whether you're refreshing your church's brand or starting from scratch, these design insights will help you craft a logo that communicates your values and resonates with both current members and newcomers.

Join us as we discuss how Lester Bell took over the church from his father with a vision to reach a new generation and rebranded with the help of Church Brand Guide.

A church logo is more than just a pretty picture – it's the face of your church's brand and visual identity. In today's fast-paced world, a modern church logo can appeal to both your existing members and attract new visitors. Many churches are updating their look to stay relevant, and a fresh, contemporary logo is often the first step in this process. Your logo is often the first thing people see when they encounter your church, whether it's on a sign, website, or social media.A well-designed, modern logo can quickly communicate your church's values, mission, and personality. It can help you stand out in a crowded landscape and make a lasting impression on potential members.

Discover the incredible story behind United Church's beautiful new logo! In this episode, we delve into the journey of two congregations coming together to form a new church, United Church. Their mission? To welcome and embrace families with children under 18, creating a place to belong.

People who are checking out your church want to get to know you before their first visit. A good leader page provides them with the right information to help them decide to visit. Writing a pastor bio involves conveying essential information about the pastor’s background, qualifications, and personal attributes.

Check out this case study of how we helped our clients, Pastor Paul and Bonnie, brand their community Christmas event to see more volunteers, get sponsors to pay for the event, and see an increase in first-time guests to the church after the event. Before Pastor Paul and Bonnie started working with us, the momentum of the River Lights of Wonder event had worn away. They needed to recruit volunteers, and they wanted to see more families come to the Christmas light show the church puts together during December.

Check out this case study of Pastor Benjamin Stephens, who came in as a young pastor taking over for a legendary leader who had just passed away. Church Brand Guide partnered with him to create a new brand to see the church grow from 220 in attendance on a weekend to well over 500 each weekend in about a year.

Join us as we discuss how Vertical Church underwent a profound transformation as they collaborated with Church Brand Guide to evolve their static brochure website into a dynamic online ministry hub.  See their new transformational website here. https://churchbrandguide.com/how-we-transformed-this-churchs-brochure-website-into-a-visitor-magnet/

As we journey through the exciting path of church growth, our main marketing objective is to share how our church is a solution to a problem that people have. We've noticed that getting the word out about the fantastic benefits of our church is a bit like solving a puzzle, but we're up for the challenge!

In this episode we discuss our tip to grow your church in 2024 by creating a marketing planner for the year. Ready to take your church to new heights this year? Join us in this insightful podcast as we unveil a game-changing tip to fuel your church's growth in 2024 – creating a strategic marketing planner for the entire year!

In this episode, we take a look at the promotional package we put together for a men’s conference.

In this episode, we discuss Hope City Church which is near Los Angeles, California, and how they went through an innovative church rebrand to reach millennials and Gen Z. The church, known as Christ Brethren Church of Norwalk, has served the area since the 1970s but struggled to keep its doors open as attendance declined in the last decade.

When it comes to AI, How can we as a church be aware of what is going on and how can we start to utilize it in our churches? In this episode, we continue our discussion with Denis Estimon from church.com as we explore these questions and discuss some ideas that can help us to implement AI use in our churches.

What do church leaders need to know about AI and what's going on right now? In this podcast, we join with guest Denis Estimon from churchai.com to give an overview on this huge topic and introduce what's going on with AI in general, how it pertains to the church and touch on where's its heading.

Get all the designs you need to promote your church for the upcoming year and reach Gen Z. These designs are fresh and on-point, perfect for captivating young families. Access the design files in Canva and customize them to fit your needs. You can easily add your logo and service information using Canva's editing tools.

In this episode, we share our church marketing plan to connect with your city using sermon series. The Awe of God is a sermon series we promoted for Pastor Paul in the fall. The series led up to Christmas and focused on God being worthy of worship.

Ready to create an amazing church website that attracts new visitors? In this video, we share 14 tips for designing and optimizing your site. From crafting a compelling tagline to ensuring mobile-friendliness and social media integration, these tips will help you build a strong online presence for your church. Watch now and start reaching your community effectively! Click the link to book a call for professional assistance in creating your church's website.

In many churches, a lot is happening, but people don't know what those things are. An excellent opportunity to let people know what is happening at church is by making some announcements in the service. In this episode, we explore how to make service announcements well. 

A logo is an icon that represents what your church stands for. It is the first thing people see of your brand, and it needs to be appropriately designed for them. The logo is a cornerstone of the church's brand, and you must invest in a great, sticky design to cut through the noise. In this episode, we unpack how your church can be sure it has the right logo.

A successful website is always working for your church to get new guests to come to a service. It's like an employee working 24/7 to get new guests, so it must be built as a tool to help people make their first visit. We like using Wordpress to build websites for churches with Divi Builder installed to make the site easy to design and update. This podcast episode discusses the tools for building an effective church website for your church.

As creatives, we are asked to be an expert in an area of communications, but it can be a struggle to get your ideas implemented. In this episode, we help creatives with tips so they can add value to the church in their area of expertise. Michael and Denis have years of church communications experience and share their best insights.

Churches that understand how to properly use emails and text messages are the ones that see people join the church, join a group, and join a team. These tools are very effective in helping people take their next steps. The problem is most churches do this all wrong. This episode will guide you through producing emails and text messages that move people. 

We will dive into tactics for creating videos that tell the stories of your church. Telling stories is the key to cultivating champions in the church, and one of the most powerful tools to do this is a video showing the impact God has through the church. A brand champion participates at a high level to volunteer, give, and invite others to the church.

The website is the front door to your ministry, and you must have a clear strategy to see new guests to your weekend services. Listen to the podcast episode about building an attractive church website so you can easily apply the tips and see results. We share insights to help you adjust your current site or determine whether you need a new website. 

Denis Estimon is our guest, and he shares the most effective tool your church can use right now to reach people: Instagram Reels. The effectiveness of social media is constantly changing, but you can get ahead of the game by listening to this episode. Churches are typically behind in using new tools for reaching an audience. Don't be like most churches. 

While serving on a church staff in communications, Denis realized he could reach many people through "digital outreach." He was able to cut through the noise to grow the church. He saw how his marketing skills could share the church's ideas like wildfire. All he needed was to shift his mindset from marketing to outreach to be more authentic, resulting in being more effective.

A great church logo design will get you noticed. It relates to people in your community and creates a recognizable impression. As a communications director, you must invest in a well-designed logo, so your marketing is more effective. The logo is the tip of the iceberg when building a brand. It has to be right so you can put it on everything from signs, to printed materials, to digital media. A great logo helps your church to be sticky in the community so people will recognize you.

In this new podcast episode, you'll learn how I implemented a new brand for a church that has been around for decades in the Church of God in Christ denomination. Now they are growing in weekly attendance and church membership. Building a brand is a powerful tool a church can use to clearly and concisely communicate its benefits. Clarity is what cuts through the noise to reach people, letting them know the benefits of coming to church in a visually appealing way. Get inspired by this new brand for Trinity Temple Church of God in Christ that is helping them see new members.

You can leverage events to grow the church, just like we help Cornerstone Church do to see new families join the church every month. The key is to think about building your brand instead of just promoting an event. When you get this right, you'll have effective promotions to get new guests to come to the church. You will steward the church money well and be more creative in your marketing.  Many churches scramble to get promotions together at the last minute for an upcoming event, and they end up not seeing the results they want for the investment they make. The promotion package costs more money than it should and stresses everyone involved. With my "onramp" strategy, you can solve this problem to become a better steward of your time, creativity, and finances. 

In this new podcast episode, we look at eight tips for what makes a great church logo design, and you'll see the logo I created for Calvary Church, located in Pella, Iowa.  What is your logo saying about you? People judge a book by its cover, and your logo is the most seen part of your brand. The problem may be that your logo communicates that you are not relevant to your community. Get an updated logo that better relate to your audience and looks good in various forms of media. You will gain brand recognition in the community, so people know you exist. A good logo increases the effectiveness of your marketing efforts by making you appear relevant.

A great brand is built by asking great questions. I have a list of 20 questions that I ask my new clients to help me get up to speed with their current brand and the vision they have for the future. Once I have these answers, I can choose the right colors, fonts, and graphic treatments that represent the vision and then create a visual identity that aligns with the vision. This alignment builds a high level of trust in the brand that compels people to take their next steps with the church. 

You will get tips for creating a sub-brand as I share the example of branding a men's conference. Tip: Create sub-brands only for significant events that reach many people. Otherwise, use the church's brand standards (colors, fonts, etc.) to create smaller event promotions. Tip: Have a target audience avatar for the event, so you choose your design elements and messaging specifically for that person. Tip: Create a simple brand guide that defines color values, fonts, and a logo that is consistent across all media. Listen to learn more.  See the case study of the brand here: https://churchbrandguide.com/tip-for-creating-a-sub-brand-for-a-mens-event/

Since rebranding, True Life Church is seeing a great deal of momentum moving them toward growth. See the story of the True Life Church rebrand from First Assembly of Clay County. More people are attending the church on a regular basis. Pastor Billy knows the difference knowing God has made in his life to transform him from an addict to a provider of hope as a minister. He is passionate about helping others understand the truth of the Gospel so they too can live their best life. 

A fresh vision needed to be implemented at Legacy Church to take them from where they were to where they needed to be. Pastor John Dunn took over Legacy Church after the previous pastor built it 40 years. He changed the culture and has seen a growth of over 130% in attendance in 2021. Giving has increased by 300%, and this all happened during the pandemic. This episode will provide you with branding ideas as Pastor John shares his story of church growth.

Great brands reach people where they are and invite them in. Dain Jepson is the executive pastor of Montgomery Community Church, and he joins us to discuss how they are creating a brand to reach people as the dust settles on the pandemic. Dain gives insights on the branding process and how his team was able to come together to have meaningful discussions. He also shares the impact the new brand is having. This episode will help you understand what a good branding process looks like, so the results you get are excellent. For more resources go to churchbrandguide.com.

We discuss using some business tactics to reach people for ministry with Geno Guevara. This episode will open your mind to new possibilities for what is available to you as a ministry. We often get stuck in our own world, but the most significant innovations come from ideas outside our circle. Geno owns a martial arts business where he uses software to create sales funnels and automation to bring in new customers. He was inspired to use the same business tactics to reach people who are searching for answers online. Geno has a passion for ministry to millennials and wanted to reach them with the Gospel where they were. 

In this episode of the Church Brand Guide Podcast, our guest, Nick Agimudie, discusses how you can develop a culture of creativity in your church to attract creative people and keep innovating within the church. Many churches struggle with creativity. There is a tension between being genuine and innovating within the church. The result is that churches don't attract creative people, and they feel stuck doing things the way they have always been done. 

In this episode, we are talking about Christmas. How do we give people the Christmas experience to make them stay and become part of our church? SHOW NOTES Imagine Christmas as a tradition in your church, where people in your church and the community look forward to the Christmas season every year. Achieving this can happen with the mindset of a strategic marketing framework. Identifying Christmas problems in the community and providing solutions to a significant problem is an excellent key to getting more members on Christmas seasons. Many churches make the mistake of having a Christmas service for themselves. However, Christmas is when everyone in the culture is made aware of God, and your church needs to leverage this awareness to invite new people to come to your Christmas service. Let's talk about some of the problems people in our community encounter in the Christmas season, 1. People lack hope If you think about it, hope is something people lack during this season. People take a toll after the first three quarters of the year without achieving their goals. What if, as a church, we build a brand around the idea of hope, and the goal is to make people stronger when they walk into our church for the Christmas season. 2. Providing a time out In my many years as a guild and an adult, I've diagnosed the Christmas season to be the busiest time of people's life. If, as a church, we could give people the timeout feeling, where people have a moment with their family and loved ones and be glad they did, PS> I have a strategic playbook on how you can plan a Christmas event. I mapped out all the weekly strategies starting from October to December with all plans and promotions. Listen to the podcast episode 74. Thanks for Listening! Thanks so much for joining me again this week. Leave a note in the comment section below! Have some feedback you'd like to share? If you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post. Also, please leave an honest review for the Church Brand Guide Podcast on iTunes. Ratings and reviews are beneficial and greatly appreciated! They do matter in the show's rankings, and I read every one of them.

If you are thinking about rebranding your church, this will be the perfect place to learn about the branding process and the steps that will get you results to see more first-time guests. In this episode, we are unpacking the story behind the Christwalk Church rebrand. You'll learn how to create a brand rather than design a logo. I will also show you three things an effective logo design needs to have. SHOW NOTE Find out your Target Audience The church in its spiritual form is acceptable to all, but we definitely have our mandate to a specific calling. As a pastor or church leader, you should be able to cut through the noise and meet your specific audience. How do we do this? in some of my courses, I normally do ask some questions during the branding process, examples are-    what is the mission and vision of the church, what are you trying to accomplish as a church in a community, and what do you do to help that vision become a reality. Out of these answers, then we can start formulating the right logo, the best color, and the ideal front for your branding process. Analyzing Christwalk Logo A lot of the decisions came from the idea of the vacation area the two arrows pointing up signifies a follow sign, of course, we're pointing people towards God leading them to Jesus the church vision is a follow me mentality "if you find Jesus, go find someone and point them to Jesus" the circle-shaped was chosen because the church is more relational some churches are more structural, so one thing to put in mind is also the ideal of your church The color skim we chosen kind of signify the area which is more of a beach vibe, the brown, green, white The front we choose is a really simple front kinda trendy but not too trendy really simple and not gonna be outdated in about 10 to 15years of style Also, just a tip-up, trying the logo of things like t-shirt, mug cups,s and a bunch of items is really a great idea. you can see what we do with the christ walk church. I totally encourage that for pastors. CONCLUSION People judge a book by its cover, so we need to get our branding and marketing right as a church. Visitors will decide within minutes of visiting your church  If we want to carry the good news of the gospel, we need to embrace good branding. Check out churchbrandguide.com The membership is where I leverage my years of experience to serve as your virtual communications director to help you build a brand that attracts people to your church and causes them to stick. This is a great way to get training so you can eventually hire a position with someone who is qualified. In the membership, you’ll be able to join me on an interactive Zoom video call as I take you step-by-step through building a communications strategy for your church. You’ll also be invited into an exclusive group to get resources to help you build your custom brand strategy. I hope you take some next steps to change the results you have been seeing! Please apply the on-ramp idea I shared in this post. Join me in the membership if you would like greater guidance. https://checklist.churchbrandguide.com/Freechecklistresource

Clarity allows brands to thrive in our culture, and it's why I believe every church should build its brand. While we want to welcome everyone to church, good branding identifies who we are good at reaching and focuses on reaching out to that target audience. Branding is about knowing who you are as a church and positioning yourself to your target audience based on your identity. Joshua Riggs joins us in this episode to describe his experience in leading the church leadership in rebranding.

Your church matters, but does your community feel like that it matters to them? When a church focuses on creating a brand, it relates to people, so they believe that it is relevant for their lives. In this podcast episode, Pastor Lucas Forsthoff of Cornerstone Church just outside of Detroit shares practical branding tactics they are using to see new guests attend and create new members. Listen to the episode and get a fresh perspective.

Easter is coming sooner than you think. In this episode, I'll guide show you how to brand your Easter service to build your reputation, which causes people to come back. It starts by determining a value of your church that you want the Easter event to focus on. By choosing a value of your church as a theme, the Easter experience promotes the church wholistically and is not just a one-time event. Once you have a value chosen, design the service experience in this direction. The design for the promotional materials should communicate the church value so it creates alignment to the experience people will have.

Your church's website is where new guests come first to decide whether they will come on a weekend. The website needs to be designed like an employee with a specific job working 24/7 to get people to a worship service. In this episode, I want to give you a strategy to design a website that will answer the questions people have when they check out your church online. When you get this right, people will understand the benefits you offer them, and it will help them decide to come for a visit. 

Legacy Church had a fresh vision with a new pastor to reach all 3  generations of people in their city. They wanted grandparents to be able to come to church that is also appealing to their children and grandkids. We worked to design a brand strategy that resulted in the brand visuals for the logo, website, and facility signs. In this video, we discuss the process of how we went about creating the Legacy Church brand.

Good branding transforms a church from being the best-kept secret in town to becoming a pillar in the community. People will say, "we have been looking for you all our lives." Your church has a fantastic message that needs to be heard by the community. A well-designed brand allows the church to be perceived as relevant so people will be open to listening to your message. This is the final part of a 3 part series about rebranding your church.

Over the years, I have created a process that will allow your church to create a compelling brand in your city. A good starting point is a great logo and tagline. I have an agency that specialized in designing brands for churches. In the last video post I shared how GO Church experienced a 30% increase in attendance after rebranding, Vibrant Church planted in a new city and in seven months had reached over 200 in attendance on a  weekend, and Evangelistic Center saw a dramatic increase in giving after they launched their new brand.

Branding is the perception people have of your church. It's what they say about you. The question is, are they saying the right thing about your church? In this episode, we will begin a series where we take a look at 3 steps to rebrand your church and creates momentum. As an agency owner, I build brands for churches. I am passionate about helping churches understand how to leverage powerful branding techniques to reach their city.   Good branding transforms a church from being the best-kept secret in town to becoming a pillar in the community. People will say, "we have  been looking for you all our lives."  Do people stop to give your church a shot? The problem most churches have is they are invisible in their city.  Good brands present themselves as a solution to a problem in people's lives.

Waters Edge is a church plant that wants to get noticed the blue-collared community they serve. I created a brand around the vision of Pastor TJ and his team that would relate to the city. In this episode, you'll get inspired by the branding process and learn the tactics that result in an attractive design. The colors are in line with the local NFL football team, which is a big deal to the area. We choose a font for the logo in line with popular brands that people wear in the area. The logo's design is simple and able to be used for the marketing methods of Waters Edge, including a float in the annual city-wide parade. Attend the online Church Marketing Conference Sept. 29-30, 2020 for free using this link: https://yn344.isrefer.com/go/Conference/PC/

In this podcast episode, we take a deep dive into Pastor Kevin's church rebrand process who is part of the CBG Membership. He is working on building a culture that has the momentum to grow New Life Christian Center so they can reach more people. We discuss creating a new tagline that is more reflective of what benefits the church offers. I also provide some feedback on his website to make it more appealing to new guests.