Coaching Inc with Tom Krol

In this episode, we are joined by Phillip Vincent, the founder of Mom's House and a seasoned real estate professional with 28 years of experience, specializing in senior living.The conversation dives deep into webinar strategy, Meta ads, self-liquidating offers (SLOs), customer acquisition costs, and why consistently testing small changes can dramatically improve conversions.Listen as he also explains why “Mom’s House” creates some of the warmest and most organic real estate leads available today. Enjoy the show!You’ll Learn How To:Build webinars that keep people engagedUse “daily webinars” to increase show-up rates and lower ad costsImprove conversions by simplifying your offerUnderstand customer acquisition costs and lifetime valueWhat You’ll Learn in This Episode:(01:13) How Phillip discovered one of the best real estate lead sources through senior living(02:37) Webinar's cold traffic on Facebook(03:29) Webinars are not dead(06:54) How switching to daily webinars doubled conversions(07:58) The biggest mistakes people make when launching webinars(08:47) Phillip removed low-ticket VSL funnels(09:59) The hook strategy that drives curiosity and attendance(11:12) Simplification as the biggest growth lever in business(12:35) Meta ads currently drive most of his traffic(14:20) How self-liquidating offers work(17:39) The cost to acquire a customer(18:46) What makes 'Mom's House' different?(19:45) The importance of testing, persistence, and staying adaptable(22:27) Connect with Phillip VincentWho This Episode Is For:Coaches and consultants selling online offersEntrepreneurs running webinarsReal estate investors looking for new lead strategiesAnyone interested in self-liquidating offers and customer acquisitionWhy You Should Listen:Phillip Vincent shares actionable lessons on simplifying offers, improving conversions, and building sustainable lead systems that can grow long-term without relying on hype or complicated funnels.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com   Free training and awareness about Phillip Vincent’s Mom’s House: https://www.momshouse.com/start 

What happens when your marketing crosses the line from persuasive to legally dangerous? In this episode, Tom Krol interviewed Gregory Christiansen, one of the top attorneys in the country on FTC compliance, earnings claims, coaching businesses, webinars, testimonials, and protecting your company before it becomes a problem.Listen as they dive deep into the realities of FTC compliance, earnings claims, testimonials, and the legal risks many coaches, consultants, and real estate educators unknowingly expose themselves to every day. Greg also breaks down real FTC cases, explains why disclosures alone are often not enough, and shares how entrepreneurs can still market effectively without relying on hype or unrealistic promises. Enjoy the show!You’ll Learn How To:Use testimonials without creating misleading earnings claimsCreate marketing without unrealistic income promisesAvoid FTC red flags when selling coaching or education programsUse disclosures properly in presentations and sales processesWhat You’ll Learn in This Episode:(03:54) Greg explains how he became one of the top attorneys handling FTC cases(06:29) The declaratory judgment/action(08:46) Breakdown of a recent FTC settlement involving publishing and earnings claims(09:31) Two ways the FTC brings actions against companies(11:27) What regulators look for when reviewing webinars, ads, and marketing claims(15:02) Why “false and unsubstantiated earnings claims” trigger lawsuits(17:28) Influencers are now personally being sued over earnings claims(20:58) What does “net impression” mean(22:28) The gap between the upfront marketing and the actual fulfillment(23:05) TCPA rules every coach and marketer needs to understand(26:20) The testimonial and advertising guidelines(28:07) Cherry-picking top student wins can create compliance issues(30:30) The concept of “net impression” and how the FTC evaluates your ads(31:13) The importance of having proper disclosure(34:37) Smaller, believable success stories convert better than flashy income claims(36:45) The importance of documenting and substantiating testimonials properly(40:25) The “Beachbody model” for tracking accountability and student results(47:22) The dangers of using personal success stories(51:27) How FTC investigations can cross borders, including Canada(53:06) Greg’s final advice for coaches, consultants, and online entrepreneursWho This Episode Is For:Coaches and consultants using testimonials in marketingCourse creators and online educatorsAnyone selling coaching, masterminds, or education productsWhy You Should Listen:This episode gives you a behind-the-scenes look at how the FTC evaluates modern coaching and education businesses. Greg shares practical insights on how to market aggressively while still protecting your reputation, your business, and your future. Connect with Gregory Christiansen:Website: https://www.guardianlaw.com/ Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com   

Most coaches think they need ads, complicated funnels, or a massive audience to grow their coaching business. But Joe and Jen Delle Fave built a coaching business approaching seven figures using mostly organic strategies, relationships, and simple systems.In this episode, they break down how they utilized content, podcasts, webinars, Facebook groups, and direct conversations to consistently attract clients without relying on ads. They also share the biggest mistakes coaches make with organic marketing and explain why most people overcomplicate the process.This episode gives a practical look at what moves the needle in this business. Listen and enjoy!You’ll Learn How To:Build a coaching business using organic marketingCreate simple content that attracts the right audienceUse simple social media strategies to attract leadsUse podcasts and webinars to generate consistent leadsTurn followers and conversations into paying clientsWhat You’ll Learn in This Episode:(03:07) About Joe and Jen and their background as real estate investors(04:23) Sharing what you are doing on social media(06:34) Follower count doesn’t matter(08:22) How to audit your Facebook profile to attract more clients(09:34) The importance of clear calls-to-action in your content(10:13) Authenticity matters more than polished AI-generated content(12:19) Having your own private Facebook group(14:23) How they reached nearly $1M yearly revenue without paid ads(15:29) YouTube is becoming a powerful search engine for coaches(16:26) One-hour webinar funnel to connect with clients(21:27) The framework they use to showcase deals, systems, and results(24:52) The framework and format of Joe and Jen's webinar(27:03) Showing real proof and real client results builds trust faster(35:19) The dangers of automating social media incorrectly(40:19) How TikTok and other platforms can flag overly automated posting(48:16) Getting on podcasts(50:17) The costs and mess of editing YouTube content(55:03) The “breadcrumb trail” method for driving webinar signups organicallyWho This Episode Is For:Coaches who want to grow without relying on paid adsConsultants who are trying to attract more organic leadsCourse creators who are struggling to convert contentWhy You Should Listen:If you want a more sustainable and authentic way to attract clients, this conversation will give you a clear starting point.Connect with Joe and Jen Delle Fave:Website: https://creativefinanceplaybook.com/home-5790YouTube: https://www.youtube.com/@creativefinanceplaybookResources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com   

Most people say they want clients, but when it's time to actually get on the phone and ask for the sale and close, they freeze. It is because they hesitate, overthink, and talk too much, and end up walking away with nothing.In this episode, you get a raw, behind-the-scenes look at a real coaching session where everything is on the line with Brandon Rickman. Listen, as you will hear how small mistakes are quietly killing deals. More importantly, you will also learn how to fix them in real time.This episode is a masterclass in turning conversations into paying clients. Listen and enjoy the show!You’ll Learn How To:Turn your content into a filter that attracts the right clientsStop over-talking and start closing more dealsUse simple, clear copy that convertsApply the PISO method to your contentWhat You’ll Learn in This Episode:(01:35) Brandon’s progress: leads, posts, and real conversations(04:07) Fixing weak offers and improving engagement on Facebook(05:49) When to use and not to use the calendar link(06:13) The 4 objections every prospect has(07:32) How to control the sales call from the first minute(08:54) Simple closing technique(11:57) How to attract the right audience(12:14) How to adjust messaging to target beginners(14:01) Speak less on calls, ask more questions(17:14) How to rewrite a bad copy to convert(18:47) Using podcasts and content to sharpen your positioning(19:56) The PISO framework explained step-by-step(23:44) Good copy is answering prospects' objections(26:20) The “40 good people” strategy for building powerful connections(31:58) Connect to one person a day for 40 daysWho This Episode is For:Coaches who are struggling to close clientsBeginners who are getting leads but not convertingEntrepreneurs who want to improve their salesWhy You Should Listen:If you have ever had leads but couldn't convert them, or felt like you are close but not quite there, this episode will give you real coaching, real feedback, and real mistakes being corrected on the spot.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com

You don't need to be the juggling bear all the time; this is just a season. Remember, hustle is a season.In this episode, you will learn one of the simplest and fastest moves that turns one real result into attention, conversations, and paying clients without spending money or overcomplicating the process.If you’ve been stuck trying to grow, this is the shortcut most people overlook. Listen and enjoy!You’ll Learn How To:Turn one result into a powerful case studyAttract attention without ads or complex funnelsUse simple calls to action that get responsesBuild proof that converts viewers into clientsWhat You’ll Learn in This Episode:(01:59) What a simple case study looks like(03:06) Turning your case study into a live, webinar or content piece(04:35) Simple giveaway ideas to capture leads(04:55) You shouldn’t spend money to make this work(05:41) Your first attempt won’t be perfect, and that’s okay(06:02) You don’t need to be the “juggling bear” forever(06:46) Action vs over-preparationWho This Episode Is For:Coaches who are struggling to get consistent clientsBeginners who feel stuckAnyone trying to grow without spending on adsWhy You Should Listen:This episode provides you with a clear action step and a practical way to start getting attention and turning it into clients.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com

Why should you hire an executive assistant a little bit sooner than you think?Most entrepreneurs wait too long to hire help, and it costs them growth, but hiring an executive assistant can completely change how your business runs.In this episode, you will learn how the right assistant frees up your time so you can focus on what actually matters. From who to hire to what they should handle, this breaks down the practical steps to make your first hire the right one. Listen and enjoy the show!You’ll Learn How To:Hire your first executive assistant at the right timeFree up your schedule to focus on revenue-generating workIdentify tasks you should stop doing immediatelyFind and interview the right candidate with confidenceWhat You’ll Learn in This Episode:(00:48) Your first hire should always be an executive assistant(02:02) Why do we hire an executive assistant?(02:47) A simple exercise to uncover tasks you should delegate(03:30) The biggest mistake entrepreneurs make after hiring an assistant(03:54) Your EA should be local, not virtual(04:47) Key traits to look for, including education and attention to detail(05:54) Hire someone who is already working(06:51) An EA should have a bookkeeping background(07:15) Let your spouse help choose the final hire(08:17) The EA’s role as your gatekeeper and time protector(09:27) When should you hire your EA?Who This Episode Is For:Entrepreneurs who are doing everything on their ownCoaches and consultants who are ready to scaleBusiness owners who plan to hire their first EAWhy You Should Listen:If you feel overwhelmed or stuck doing too much, this episode gives you a clear next step. Hiring the right executive assistant isn’t an expense but a great move. For deeper insight into the role, this episode is for you.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com   

Your content isn’t failing because of the algorithm. It’s not your niche or strategy, either, but how you show up.In this episode, Tom Krol breaks down one of the most overlooked skills in content creation. Using a simple “glow stick” analogy, he explains why great content only works when it comes from real belief, real experience, and real excitement about what you’re sharing. Because if you don’t feel it, your audience won’t either.Listen and enjoy the show!You’ll Learn How To:Create content that connects and pulls people inUse your personal story to make a more powerful messageTurn your experiences into contentCommunicate in a way that builds trust and authorityWhat You’ll Learn in This Episode:(01:42) Authentic hack that will change the game in producing content(02:17) The simple framework: problem → solution → result(03:56) The “glow stick” lesson and why you have to break first(06:00) How to use real emotion and appreciation in your content(06:38) Authentic enthusiasm attracts and repels(09:16) Being a truth teller and truth seeker(10:10) How your past struggles are the key to connecting with your audienceWho This Episode Is For:Coaches who feel like their content isn’t landingCreators who struggle to stand out onlineExperts who sound too scriptedAnyone who wants to build a real connection with their audienceWhy You Should Listen:You can have the right offer, the right niche, and the perfect strategy, but if your delivery feels lifeless, none of it matters. This episode shows you how to show up with genuine energy, genuine belief, and genuine connection for powerful content.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com 

Today's episode is going to be a little different because it's not a training session or another 'here's what you should do' conversation.Tom Krol puts Brandon Rickman on a 90-day “do or die” challenge with no funnels, no team, and no polished branding. Just a daily execution and a clear goal: get real clients and real revenue.Listen as you will hear the exact game plan Brandon is given, from refining his offer and social media, to simplifying his website and going live every single day, and sending daily emails. Enjoy the show!You’ll Learn How To:Create a simple, high-converting offerUse Facebook Lives and daily content to attract clients organicallyTurn your experience into a coaching businessBuild momentum with consistent actionWhat You’ll Learn in This Episode:(02:57) The “Do or Die” 90-day challenge(03:59) Brandon’s background in the real estate business(05:50) The reality check: zero sales in the last 90 days(08:04) Fixing his Facebook profile and connecting with the right audience(10:02) Creating simple landing pages instead of complex funnels(12:40) How to create a power offer(15:12) From the season of convincing to attracting and repelling(16:36) The mistake of using “free.”(17:48) Testimonial vs reviews(21:22) How to make an attractive banner(22:17) Daily posting strategy: going live 3–7 minutes every weekday(25:52) The risk of repurposed content(27:53) Emailing your list every day builds authority fast(30:27) Balancing personal stories with real value(32:10) The power of hosting local meetups for fast feedback and salesWho This Episode Is For:Coaches who aren’t getting consistent clientsExperts with experience but no traction onlineEntrepreneurs stuck in the planning phaseWhy You Should Listen:This episode shows what it takes to build a coaching business from scratch, without hiding behind tools, funnels, or perfection.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com

Why do some coaching offers sell like crazy while others barely get any traction? The reality is that most coaches do not have a lead problem; they have an offer problem.In this episode, you are going to hear how one simple shift from selling knowledge to selling outcomes can turn a struggling offer into something people feel stupid saying 'no' to.This episode will help you see exactly what’s missing and how to fix it fast. Let's dive in!You’ll Learn How To:Create offers that focus on outcomesUse “done-for-you” elements to remove friction for clientsPosition your service so that it stands out instantlyBuild trust by solving real problemsWhat You’ll Learn in This Episode:(02:22) Introducing J and J(07:19) How “done-for-you” bonuses increase conversions fast(08:22) Using JV partnerships to create ongoing deal flow and testimonials(09:15) Removing backend complexity makes your offer more attractive(11:38) Changing your messaging can instantly increase response rates(14:22) Make the client wait and give them three options(16:52) Land acquisition blueprint(18:19) The huge hurdles in the coaching business(21:00) The “business-in-a-box” model(23:16) Dealing with drastic movement of motivation levels(26:33) Budget expectations and execution for clients(28:59) The common trait shared by top-performing coaches(30:00) The confidence to sell people(39:51) Monetizing the deal in JV agreements(43:20) The timeframe for clients to succeed(49:27) Sending monthly reports to affiliatesWho This Episode Is For:Coaches who are struggling to convert leadsCourse creators who are stuck selling informationEntrepreneurs who want a stronger offerWhy You Should Listen:This episode shows you that the problem isn’t your marketing but your offer. When you shift from teaching to helping people win faster, everything changes.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com   

What’s the simplest habit that separates wealthy people from everyone else?In this short but powerful episode, Tom Krol makes a strong case for one thing most people overlook: the habit of reading.Reading may sound basic, but it literally changes your brain physically, and this is one of the clearest patterns among successful people.You’ll Learn How To:Build a simple daily reading habitStay consistent, even if you are not a readerChoose better books that move you forwardRead in a way that improves focus and retentionWhat You’ll Learn in This Episode:(01:30) Reading separates successful people from everyone else(02:08) "I am not a reader" is a lie most people believe(03:32) Read just 8 pages per day(04:23) Read first thing in the morning(05:05) How to avoid wasting time on bad books(05:35) Start with easy, simple books if you are not a good reader(06:54) You shouldn’t go back when you lose your place(07:19) How to handle words you don’t understand(08:38) Wealthy people will tell you to read(09:16) Reading changes your brain physicallyWho This Episode Is For:Entrepreneurs who want to grow fasterAnyone struggling to stay consistent with readingPeople who want a simple habit to start readingWhy You Should Listen:This episode gives you the details you can start today to build a habit of reading. If you have been looking for a simple way to level up, this is it.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com   Tom Krol’s recommended books to start your reading habit at coachinginc.com/21books 

You created better content, and you asked more effective questions. You started showing up consistently, and people are listening, but how does a podcast actually turn into clients?Many people are posting content, but still not closing new clients. In Part 2 of this conversation, Brent Daniels breaks down the real reason most podcasts don’t convert. He also lays out the simple shifts that turn attention into actual revenue.If you’ve been creating content but not seeing results, this is the missing piece that you need.You’ll Learn How To:Turn your podcast into a client acquisition systemFollow up with leads that increase show-up ratesUse a VSL to pre-sell and build trustSimplify your messaging to connect instantlyWhat You’ll Learn in This Episode:(02:25) What a content manager should really be doing behind the scenes(04:05) Volume matters more than over-preparing your content(05:43) Volume play first(06:56) The difference between performing and helping people(09:32) Where a VSL fits inside your funnel(10:59) The call should never be "fact-finding."(12:49) Handling personal objections before the sales call(15:35) The power of simplifying your message; dropping the big words(17:05) How to collaborate to grow your audience(20:28) Competition vs reciprocity(22:01) What a real follow-up call should sound like(25:18) How to filter out unqualified leads(26:37) The shift from chasing clients to attracting the right ones(29:17) Conversation rate defined by word count(31:15) How booking flexibility and fast follow-up increase salesWho This Episode Is For:Coaches with a podcastContent creators who are not seeing resultsEntrepreneurs who want a better system for converting leadsWhy You Should Listen:This episode shows you what most people miss about creating content. The truth is, you are not just creating content but building a system that turns content into clients.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com  

Most podcasts don’t fail because of poor audio quality, low downloads, or ineffective promotion, but because they are built around the wrong conversations.In this masterclass-style episode of Coaching Inc., Brent Daniels breaks down why most podcasts fail to convert and what makes the difference. From asking better questions to using proof-driven content, this episode shows you how to turn your podcast into your most powerful sales asset.Listen and enjoy the show!You’ll Learn How To:Turn your podcast into a lead-nurturing machineAsk deeper, better questions that create connection and engagementStructure interviews that bring real valueUse proof elements and testimonialsWhat You’ll Learn in This Episode:(01:50) Introducing Brent Daniels and his successful podcast(04:45) The “peel the onion” method for deeper, better interviews(06:12) The 5 levels of “why” that unlock powerful insights(07:18) Curiosity is your biggest advantage as a host(08:07) Doing weekly live streams to answer questions(10:40) The 3 traits of a great interviewer: kind, confident, curious(12:10) Imperfect content still wins if the message is strong(14:47) The difference between entertainment, education, and instruction(17:01) Podcasts as ultimate lead nurturer than a generator(17:36) “Give everything away, sell implementation.”(21:02) Guests can turn you up or turn you off(23:51) Student success stories are your best content(24:45) What your funnel should handle before a sales call happens(26:29) Accountability call to identify the bottleneck in the real estate business(27:09) How to turn Zoom calls and wins into powerful content assets(28:53) Recommended social media platform for live streams and content(31:35) Live shows for interaction with clients(37:08) Recommended time to go live on multiple platforms(38:58) The exact steps to grow from zero to 100K followers(42:45) Channels to focus on: YouTubeWho This Episode Is For:Coaches who want their podcast to bring in clientsConsultants struggling to convert contentEntrepreneurs building authority through contentAnyone tired of creating content that doesn’t lead to salesWhy You Should Listen:If your podcast feels like it’s “just content” and not driving business, this will change how you approach every episode moving forward.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com  

If you are the one speaking at the front of the room, the audience automatically believes you are the smartest person in the room.In this classic episode of the Coaching Inc. Podcast, Tom sits down with Megan Huber, one of the go-to experts in client retention, client success, and building programs that keep people engaged in the long term.Megan breaks down how she got her first clients, built momentum without a big audience, and eventually turned that into a scalable business.If you are a coach, consultant, or expert who knows you can help people but struggles to get consistent clients or real revenue, this episode is for you!You’ll Learn How To:Get your first paying clientsUse speaking to position yourself as the authorityTurn simple conversations into actual salesIncrease client retention and turn clients into long-term revenueWhat You’ll Learn in This Episode:(03:55) Megan’s unexpected path from teacher to coach(05:33) The certificate program she took in coaching(06:44) About coaching certification(08:52) How she got her first clients(10:33) The mindset shift: stop attending, start speaking(13:21) Megan's local networking group(14:14) Her first offers: simple, low-cost, and effective(17:11) In-person connection accelerates growth faster than social media(19:21) How she landed a role inside a multi-million dollar coaching company(21:48) Starting over from scratch(22:02) The three decisions she made before selling anything(24:11) Confidence and conviction in delivering results(26:25) How she used a Facebook group to grow her business(28:24) Her exact content and posting strategy that worked(29:27) The simple call-to-action that converted viewers into clients(31:36) Transition from coaching to consulting(34:22) Connect with Megan HuberWho This Episode is For:New coaches who are trying to land their first few clientsConsultants who are stuck in inconsistent income cyclesExperts building an audienceWhy You Should Listen:This episode is a reminder that building a successful coaching business doesn’t have to be complicated. If you know who you help, understand the result you can deliver, and are willing to put yourself in front of people, you can build momentum faster than you think.Connect with Megan Huber:Website: https://meganjohnsonhuber.com/ LinkedIn: https://www.linkedin.com/in/megan-huber-88001418/ Instagram: https://www.instagram.com/meganjhuber/ Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com

You are making connections. You are making referrals. You help people solve problems every single day, and you are not getting paid for any of it.In this episode, Tom sits down with Grant Wise to break down a simple but powerful shift on how to turn everyday referrals into a consistent stream of income. He is not talking about ads, funnels, or scaling your audience. He is showing you how to monetize what you are already doing anyway.Listen and enjoy the show!You’ll Learn How To:Turn simple referrals into recurring incomeGet paid for leads without waiting for commissionsBuild partnerships that benefit both sidesCreate content that grows your brand and networkWhat You’ll Learn in This Episode:(03:09) Introducing Grant Wise and the idea of monetizing referrals(04:49) Real example: turning referrals into $7K/month recurring revenue(06:13) How a “preferred partner” system works(08:46) Why this isn’t extra work(10:04) The SOP in business(11:12) Using content to promote partners(12:29) The “brand halo” effect and borrowed trust(14:24) How the system tracks leads and pays you instantly(18:05) The co-marketing platform(19:06) Starting small: even $100–$500/month adds upWho This Episode is For:Coaches and consultants with active clientsExperts who regularly recommend people or servicesReal estate professionals and service-based business ownersAnyone who feels like they should be making more with their networkWhy You Should Listen:This episode serves as a wake-up call for individuals who are already doing the hard part but letting the value slip through the cracks. Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com   Grant’s lead platforms: comarketing.com 

Most coaches have a secret formula, a killer script, and a process that gets results every time, but they won't share it publicly because they think giving it away means losing sales.This episode will change that idea completely. Tom breaks down why sharing your best tips, scripts, and strategies for free is what builds authority and brings in more paying clients.Listen and enjoy the show!You’ll Learn How To:Use free content to attract high-quality clientsBuild authority by sharing what worksOvercome the fear of “giving away too much.”Turn content into real resultsWhat You’ll Learn in This Episode:(01:56) The “No Free Line” strategy explained(03:43) What your “best stuff” actually looks like in your business(04:11) The psychology behind reciprocity and being a go-giver(05:47) What NOT to do: turning your content into a full free course(07:06) Going live matters even if no one is watching(08:47) The bigger mission: helping people and building trust(09:10) Give away your best secret todayWho This Episode is For:Coaches and consultants who are afraid to give away their best ideasExperts who feel stuck or invisible onlineBusiness owners who want more clientsWhy You Should Listen:If you’ve been holding back your best content, this episode will challenge that thinking. The fastest way to grow isn’t hiding what works but by sharing it, helping people win, and letting that trust bring them back to you.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com   

If you’ve been overthinking starting a podcast, the truth is, your first episode won't be perfect.Darrin Bentley, in this episode of Coaching Inc.  breaks down a simple blueprint to get your podcast live in just 7 days with no fancy gear, perfect voice and waiting until you feel ready.You’ll Learn How To:Launch your podcast in 7 days Use podcasting to tap into other people’s audiencesChoose simple, affordable equipment that worksKeep your episodes simple, short, and effectiveUse strong CTAs to turn listeners into leadsWhat You’ll Learn in This Episode:(02:41) Introducing Darrin Bentley(05:45) Simple mic recommendations for beginners and pros(07:41) Recording platforms: Zoom vs. advanced tools(10:09) Should you edit your podcast or outsource it?(11:10) What a full podcast production team actually does(14:54) Solo vs. guest episodes: finding the right mix(17:14) Stop overthinking, just publish your episodes(18:10) Where to get podcast cover art affordably(19:10) How podcast hosting and distribution work(22:54) Music and intros: keep it simple and royalty-free(25:11) Examples of shows with good intro and music(25:34) Why shorter intros perform better today(27:30) Crafting a strong call-to-action (CTA)(33:59) Provide value to the people and business(37:11) Connect with Darrin BentleyWho This Episode is For:Coaches and consultants who want more visibility and leadsExperts who are struggling to grow an audience onlineAnyone stuck in planning modeWhy You Should Listen:If you’ve been saying “I’ll start my podcast soon,” this episode removes your excuses with a  simple, practical, and straight to the point framework that you need to finally hit publish and start getting in front of the right audienceConnect with Darrin Bentley:Email: [email protected]: https://darrinbentley.com/ Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com   

In Part 2 of this conversation, Tom Krol continues breaking down the rules that separate struggling entrepreneurs from those who actually build lasting businesses. From reading daily and fixing simple marketing mistakes that can cost your business, this episode is a must-listen!You’ll Learn How To:Build a daily reading habitAvoid simple marketing mistakes that can cost youFix marketing by focusing on what worksMeasure your net worth the right wayHire the right peopleWhat You’ll Learn in This Episode:(01:22) Rule #8: Why reading 8 pages a day can change your entire life(04:50) Rule #9: The 9 rules of marketing every business must follow(06:11) The rule number one on marketing(07:15) Marketing is a volume game first, skill second(08:17) The danger of inconsistent marketing(08:38) Top earners focus on one channel and dominate it(10:09) Why all marketing must be trackable and measurable(10:43) Marketing must be delegated to the right people(11:18) Split testing keeps your campaigns working long-term(12:21) The costly mistake: a broken link that led to a six-figure loss(14:57) The “guardrails” that keep entrepreneurs in the game(16:21) Rule #10: Measure your net worth once a month(17:13) The 50-20-20-5-5 plan(18:04) The T4 Freedom: Taxes(18:28) The T4 Freedom: Tithes(18:55) The T4 Freedom: Table(19:10) The T4 Freedom: Take(20:16) Debt is a season, not a lifestyle(24:07) The one book Tom recommends to every entrepreneur(25:30) Why having an Executive Assistant changes everything(29:17) Final rule: Never sacrifice success for wealthWho This Episode is For:Entrepreneurs who are making money but not building wealthBusiness owners who are struggling with inconsistent marketing resultsFounders who want simple rules in their businessWhy You Should Listen:If you want a clearer path to building something that lasts, Tom explains simple rules most people overlook. Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com

What if a few simple rules could save you years of mistakes in business?In this episode, Tom Krol joins Al Nicoletti for an open conversation about what it takes to truly grow and scale your business.Part 1 of this two-part episode reveals why most partnerships are amateur hour, finding the right mentors, the five people you should listen to, and why everyone else is stealing your time.If you are building a coaching or real estate business and want a clear compass for your decisions, this episode is for you.You’ll Learn How To:Find mentors with real experience you can trustAvoid partnerships that destroy a businessFilter advice and opinionsBuild simple rules that guide every business decisionWhat You’ll Learn in This Episode:(03:09) Tom’s origin story: losing his job and deciding to make real estate work(04:18) The importance of having a mentor(05:33) Many entrepreneurs are skeptical and difficult to coach(06:42) Learning from people with personal experience(07:05) The five people whose feedback matters(08:58) Getting out of the hamster wheel(10:01) Tom’s rule about partnerships(12:01) Why bad partnerships often fail when the money finally shows up(13:58) Lessons Tom learned after coaching more than 5,000 students(14:41) The number one predictor of success for an entrepreneur(16:35) Rule #1: Put revenue in first position(18:41) Start your work day with revenue(19:27) Tracking your net worth monthly can change how you run your business(22:24) The 10 Rules of Business(24:47) Rule #2: Everyone has opinions(25:40) Rule #3: Never stop doing what already works(26:18) Rule #4: Never partner when you can hire(26:23) Rule #5: Only take feedback from five people(26:50) Rule #6: If everyone is part-time, the project will fail(28:10) Rule #7: Distractions make moneyWho This Episode is For:Coaches and entrepreneurs who are building their first businessReal estate investors who are navigating partnerships and mentorshipBusiness owners who want a simple frameworkWhy You Should Listen:In this episode, Tom Krol shares the rules that act like a compass and help you decide what to pursue, what to avoid, and how to stay focused on building something that lasts.Connect with Al Nicoletti:Website: https://alnicoletti.com/show/YouTube: https://www.youtube.com/c/AlNicolettiResources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com   

In this episode, Tom Krol sits down with entrepreneur and systems expert Scott Abbott to break down the 10-80-10 Framework, a simple but powerful model that helps coaches scale without burning out.Scott explains why most coaches stay stuck doing everything themselves and how shifting your focus can unlock growth, freedom, and better results.They also talk about the real numbers you should be tracking in your business, why most people measure the wrong metrics, and how systemization can actually give you more time instead of trapping you in operations. Listen and enjoy the show!You’ll Learn How To:Apply the 10-80-10 framework to grow your coaching businessStop spending most of your time stuck in day-to-day operationsFocus on the activities that generate revenueTrack leading indicators instead of lagging numbersWhat You’ll Learn in This Episode:(02:40) Scott Abbott’s background in building companies and scaling systems(04:21) Systemization is the key to scaling a coaching business(08:46) The 10-80-10 framework explained(09:35) The first 10%: the high-value activities the founder should do(09:48) The last 10%: referrals, relationships, and long-term clients(10:29) The middle 80%: operations that should be automated or delegated(14:28) The difference between leading indicators vs. lagging indicators(16:06) OKRs, KPIs, and the actions that drive growth(17:51) Systems and discipline create freedom(20:02) Scott’s book Boss Up Moments(23:05) Connect with Scott AbbottWho This Episode is For:Entrepreneurs who feel overwhelmed running everything themselvesExperts who want to scaleFounders who are ready to build systemsWhy You Should Listen:Ready to break through your income ceiling and reclaim your time? Listen now to discover how the 10-80-10 framework can transform your coaching business.Connect with Scott Abbott:Website: https://scottabbottabc.com/ Website: https://www.leadwithscott.com/ LinkedIn: https://www.linkedin.com/in/scottabbottabc/ Instagram: https://www.instagram.com/scottabbottabc/?hl=en Resources: BOS-UP: The Solution To Build, Run, and Scale Great Companies Leveraging Business Operating Systems + AI + CoachingApply now for Coaching Inc.’s private mastermind at coachinginc.com  

You’re posting content, nobody's commenting, liking, or asking questions. Meanwhile, another coach is getting flooded with DMs and building a waitlist without spending a dollar on ads.In this episode, Tom breaks down a simple Facebook group system that requires only about 10 minutes a day to run, with no complicated funnels or expensive tools.If you are tired of posting content that nobody engages with, you just need this consistent action that builds authority and attracts the right people over time. Listen and enjoy!You’ll Learn How To:Use Facebook groups to build authority and attract clientsFind daily opportunities to provide value in other communitiesCreate simple content that builds trustUse short live videos to connect with potential clientsWhat You’ll Learn in This Episode:(02:01) Other people's Facebook groups(02:24) Answer questions in other groups without pitching your services(03:04) What a “full response” should look like(04:15) How to make a good copy(04:52) Going live once a week to build trust faster(06:13) Posting in your group Monday through Friday helps you stay visible(06:47) Why every question in your group is an opportunity(07:31) SPIRALS defined(08:09) Go live directly inside FacebookWho This Episode Is For:Coaches who are trying to attract clientsExperts who want a simple daily marketing routineEntrepreneurs who are building authority in their nicheWhy You Should Listen:Tom shows how a few simple actions like answering one question a day, posting consistently, and going live once a week can slowly build trust, authority, and demand.Other Resources:Apply now for Coaching Inc.’s private mastermind at coachinginc.com 

You just spent $10,000 testing Facebook ads. You might get your money back; you probably won’t.Meanwhile, another coach made $200,000 launching into someone else’s audience without spending a dime upfront.In this episode, Tom breaks down affiliate marketing in the simplest way possible. He shares the two rules that determine whether affiliates line up to promote you or blacklist you permanently.Listen and enjoy!You’ll Learn How To:Structure simple handshake-style affiliate dealsSet commission percentages the right wayProtect your reputation with partnersUse unique offers to secure tracking and trustWhat You’ll Learn in This Episode:(02:33) What affiliate marketing actually is(03:00) The handshake agreement(03:39) The two core rules: make them rich and make them look good(04:59) Why affiliates deserve big payouts(06:17) Why affiliate launches remove the risk of paid ads(07:30) The little secret about affiliates(08:52) Do not make affiliates chase you for money(10:30) Getting an affiliate software(11:40) The #1 fear every affiliate has about lost credit(13:18) How affiliate software protects everyone involved(14:15) The reason you must present a unique offer to the coach(16:08) Start doing a lead journal(16:46) Rule #3: Never stop doing what worksWho This Episode Is For:Coaches who are selling high-ticket programsExperts with strong offers but smaller audiencesAnyone ready to grow through partnershipsWhy You Should Listen:If you want a scalable marketing channel without upfront risk, this episode lays out the exact process, mindset, and structure to do it right.Other Resources:Apply now for Coaching Inc.’s private mastermind at coachinginc.com  

You might hate today's episode because Tom's about to tell you to do something that makes most coaches feel uncomfortable."Host a local meeting."Before you say, “I don’t need that,” pause. If that was your first reaction, this episode is for you.You’ll Learn How To:Use local meetings to refine your message fastGet instant feedback instead of guessing onlineBuild grit and confidence through real-world repsWhat You’ll Learn in This Episode:(01:32) Big challenge that will make you uncomfortable(01:58) Hustle is a season, not a lifestyle(02:26) Starting a little local group(03:33) Rule #3 of Marketing: Focus on one channel(04:16) Don't be a coach, be a generous expert(05:02) What to do if nobody shows up(06:19) How simple your first meeting can be(07:47) Why this works especially well for introverts(09:13) The people who want to skip this are the ones who need it mostWho This Episode Is For:Entrepreneurs who are hiding behind social mediaExperts who say they’re “past” doing local eventsAnyone afraid no one will show upWhy You Should Listen:There is nothing more powerful than instant feedback. When you’re face-to-face with people, you can see what lands, you can feel what connects, and you will know immediately if your message is clear or confusing.Other Resources:Apply now for Coaching Inc.’s private mastermind at coachinginc.com

The reason you are stuck at $10K months isn't your ethics. You are stuck because nobody knows who you serve and what you do. They never refer anyone to you because they can't even remember what you just said.In this episode, Tom shares a simple five-part framework that makes you unforgettable, not just to your audience, but to the people around them as well.Listen and enjoy the show!You’ll Learn How To:Clarify who you actually serveMake your offer easy to repeat in a third-party conversationUse the PISO framework to tighten your messagingCreate the “third-party referral effect” in your nicheWhat You’ll Learn in This Episode:(02:00) Mid-level coaches struggle with clarity more than beginners(04:03) The PISO method explained: Person, Pain, Solution, Outcome, Objection(05:15) A simple example of how to structure your message the right way(06:45) The “third-party referral effect” and how it works(09:05) The person's ability to tell another person what you doWho This Episode Is For:Experts who struggle to describe what they do clearlyEntrepreneurs who get interest but no referralsAnyone tired of being “interesting” but invisibleWhy You Should Listen:This episode forces you to tighten your message. When someone says, “I’m struggling with this,” a mutual friend should instantly think of you. If they can’t, your positioning is too vague.Other Resources:Apply now for Coaching Inc.’s private mastermind at coachinginc.com  

You have two options: the old thing you are great at, which is proven and working, but you are bored, or the new thing that excites you, feels fresh, but is risky, and you don’t have as much experience.In today's episode, you will learn why coaches spend 10 months trying to figure out what works and how to get that answer in 10 weeks. Tom breaks it down simply by picking one and going all in, because the fastest way to fail isn’t choosing the wrong niche, but trying to do both at the same time.You’ll Learn How To:Choose between a proven niche and a new passionGo all in on one direction instead of splitting your focusApply the “10 weeks, not 10 months” rule in your businessUse singularity to get faster, clearer feedbackWhat You’ll Learn in This Episode:(01:39) There’s no black-and-white answer to what you should coach(03:09) Coach what you want to coach(04:28) Why you can pivot at any time without destroying your brand(05:42) The “10 weeks, not 10 months” rule explained(06:45) Amateurs waste time by spreading themselves across 10 channels(07:41) Why singularity multiplies your power as an entrepreneur(08:46) The guaranteed way to fail: teaching two things at once(09:38) Splitting your focus leads to a year of frustrationWho This Episode Is For:Coaches who are stuck between a safe niche and an exciting new oneEntrepreneurs who are afraid of choosing the wrong pathAnyone who feels paralyzed by too many optionsWhy You Should Listen:This episode removes the pressure of making the perfect decision. The real mistake isn’t picking the wrong thing but refusing to commit.Other Resources:Apply now for Coaching Inc.’s private mastermind at coachinginc.com

If you are listening to podcasts at 10 AM on a Tuesday instead of making sales calls, this episode might sting.Tom Krol sits down with David Lecko of the DealMachine Podcast and goes straight at one of the biggest lies in business, that more preparation equals more success.From “revenue in first position” to why accountability partners are a distraction, Tom breaks down what wealthy, successful entrepreneurs do and what they refuse to waste time on.If you’ve been waiting until you feel ready, this episode is a wake-up call for you. Listen and enjoy!You’ll Learn How To:Put revenue-generating activities ahead of busyworkRecognize when preparation is really procrastinationSeek discomfort instead of comfort in your daily workBuild the reading habit that rewires how you thinkWhat You’ll Learn in This Episode:(02:43) Why “revenue in first position” is rule #1 in business(04:04) The difference between preparing and producing(04:35) Comfort is usually a sign that you are not growing(06:51) The truth about accountability partners(10:09) Difference between an accountability partner and a mentor(11:44) What successful people do and don't do(12:33) The difference between wealth and success(13:25) Every wealthy entrepreneur reads daily(14:30) The simple 8-pages-a-day reading rule(16:37) Why you shouldn’t pick your own business books(19:30) “Sell too soon,” explained(22:32) The entrepreneurial euphoric enthusiasm(24:43) Hustle as a season, not a permanent lifestyle(25:49) “Do what you love” is advice for amateurs(27:36) The snakebite story that proves you are more capable than you thinkWho This Episode Is For:Coaches who are stuck in research modeBusiness owners who feel “busy” but not profitableAnyone preparing to launch but still waiting to feel readyWhy You Should Listen:In this episode, Tom makes it clear. Wealthy coaches focus on revenue, read constantly, accept feedback from the right people, and commit fully during the season that matters. If you are serious about building a real income, this conversation will challenge you to stop preparing and start taking action.Connect with David Lecko:Website: https://www.dealmachine.com/ Other Resources:Apply now for Coaching Inc.’s private mastermind at coachinginc.com  Read Tom’s 21 Book Recommendations to Read: https://coachinginc.com/21books

What happens when you have your biggest month ever, and then total silence?In this live coaching call, Tom breaks down why Brandon made $75,000 on Black Friday and then had eight straight weeks of crickets. He was posting daily, going live, booking podcasts, running affiliates, and following all the “right” advice, but something critical was missing.If you have ever had a big launch followed by a dry spell, this episode will show you exactly what went wrong. Listen and enjoy!You’ll Learn How To:Turn one big launch into consistent monthly revenueCreate “moments” that drive urgency and momentumTrack the right KPIs instead of guessing what’s wrongUse organic growth the right way before scaling paid adsAvoid killing momentum after a successful eventWhat You’ll Learn in This Episode:(01:38) Brandon’s $75K Black Friday and what happened after(02:59) Black Friday wasn’t a sale; it was a moment(03:30) How to create a reason to buy every single month(04:48) The two proven offer frameworks that consistently produce leads(06:50) Organic traffic should be the king, and paid ads the queen(09:02) The KPIs that predict future sales(12:22) How to track subscriber-to-email conversions(12:41) What Brandon stopped doing after his launch(15:04) Rule #3: Never stop doing what worksWho This Episode Is For:Coaches who had one strong launch but can’t repeat itBusiness owners who are relying too heavily on one big eventAnyone trying to figure out why sales suddenly slowed downWhy You Should Listen:Most entrepreneurs think they need a new funnel, a new offer, or more ads when revenue slows down. In reality, they simply stopped doing what worked. Other Resources:Apply now for Coaching Inc.’s private mastermind at coachinginc.com

What if the most powerful marketing asset in your business isn’t your funnel, your ads, or your polished testimonial videos but a shaky, emotional phone call you didn’t record?In this episode, Tom Krol joins Travis Goodwin to break down why most coaches completely miss the moment that builds real authority and real trust. When a client calls you crying after their first big win, that’s not just a feel-good moment. That’s leverage, and if you don’t capture it immediately, it’s gone.You’ll Learn How To:Capture powerful client reviews in the momentTurn authentic wins into social proofBuild a multimillion-dollar business without relying on adsCreate a strategic network using the “40 Good People” systemWhat You’ll Learn in This Episode:(03:29) The “glowing marble” concept from Influence by Robert Cialdini(04:01) How to capture video reviews in real time(05:45) Allowing the client to tell you all the good news(06:04) Why you should stop using the word “testimonial” and use “review” instead(08:28) Cut off the wrong people(08:39) The power of “40 Good People.”(09:25) How to strategically build reciprocity without asking for anything(10:32) Why generosity compounds into opportunity(12:17) Small actions that create massive long-term loyalty(13:43) Reading eight pages a day can separate you from 95% of entrepreneurs(14:55) The difference between success and wealth(16:50) Stand up and read in the morning(18:26) Hustle is a season, not a lifestyleWho This Episode Is For:Coaches who want stronger social proofEntrepreneurs who are relying too heavily on paid adsBusiness owners who want to build deeper relationshipsWhy You Should Listen:This episode reframes how you think about reviews, networking, and growth. Instead of chasing leads or spending more on ads, Tom shows how to capture authentic proof, build powerful relationships, and compound goodwill over time.Connect with Travis Goodwin:YouTube: https://www.youtube.com/@Tgoodwinwv Other Resources:Apply now for Coaching Inc.’s private mastermind at coachinginc.com 

The biggest mistake coaches make is having their salespeople chase down dead leads and prospects who already said no, pretending that they are still warm. It demoralizes your team, wastes time, and makes you look desperate to the prospect.In this episode, Tom Krol breaks down what separates effective follow-up from desperate chasing and why confusing the two kills your sales team and your reputation.Listen as you will learn how top closers handle price objections, how to eliminate “I need to think about it” early in the call, and a live role play where Tom walks through the full script for closing someone who says “I can’t afford it” using financing without pressure or manipulation.You’ll Learn How To:Shorten your sales calls while increasing close ratesStop your team from chasing dead leadsHandle “I can’t afford it” calmly and confidentlyUse financing without sounding pushy or desperateWhat You’ll Learn in This Episode:(02:04) The difference between real follow-up and chasing(02:35) Salespeople never chase cold, dead leads; they are hunters(03:03) Why dead leads are a marketing problem(04:12) Defining the real meaning of lead(05:30) When follow-up is appropriate and when it’s not(06:15) How to recognize polite “no’s” before wasting time(07:27) Top closers talk less and ask better questions(08:56) Pain must outweigh price before a sale happens(09:41) How to confirm price is the only objection(11:19) The exact phrasing to introduce financing naturally(12:12) The first payment should always be the largest(12:45) How to collect a credit card without awkwardness(13:03) How to future-pace clients immediately after closing(15:45) Why celebrating too early kills sales momentumWho This Episode Is For:Coaches who are selling high-ticket programsConsultants who are handling frequent price objectionsSales teams who are struggling with long calls and low close ratesBusiness owners who want calmer sales conversationsWhy You Should Listen:If sales feel awkward, exhausting, or inconsistent, this conversation will change how you approach every call.Other Resources:Apply now for Coaching Inc.’s private mastermind at coachinginc.com  

You followed the advice, you turned your passion into a business, and you are doing what you love, but now you resent it. Tom Kroll says, "Do what you love, and you'll never work a day in your life," is total garbage.For today's episode, Tom breaks down why “follow your passion” is some of the most damaging advice entrepreneurs believe and what actually creates wealth, peace of mind, and long-term success. He also reveals the 40 good people strategy that builds your network in eight weeks.If you are exhausted from doing what you love, this episode shows you how to build a business that serves you instead.You’ll Learn How To:Build a business around what the market wantsCreate wealth that supports your life instead of consuming itAttract the right people while cutting off the wrong onesFocus on simple principles that scaleWhat You’ll Learn in This Episode:(03:48) The real principle behind scaling(04:38) Why “do what you love” advice leads to burnout and resentment(06:32) Tom's real definition of success(07:23) Why monetizing what you love often limits growth(10:14) Why chasing and convincing causes exhaustion and burnout(12:19) Revenue must always come first, no exceptions(13:15) The simple daily habit that builds discipline and impulse control(14:20) Founders are visionaries, not builders(16:06) The real fear most entrepreneurs struggle with(17:03) Why partnering too early destroys businesses(19:16) Who you should actually take advice from(20:37) How the wrong people quietly repel the right opportunities(21:41) The “40 Good People” strategy to build a powerful network in 8 weeks(25:32) Ancient principles still outperform modern business hacks(28:54) Stop comparing yourself to what you see online(30:17) Strive to be the best, not the biggest(31:21) The rules of marketing(35:48) Ownership is easy; owners are complicatedWho This Episode Is For:Coaches and entrepreneurs who feel burned out or stuckFounders who are tired of chasing tactics instead of building stabilityAnyone questioning the “follow your passion” narrativeWhy You Should Listen:This episode replaces feel-good business advice with timeless principles that actually work. Tom lays out a grounded, practical way to build a business that creates income, clarity, and peace instead of pressure and burnout.Other Resources:Apply now for Coaching Inc.’s private mastermind at coachinginc.com

Many coaches claim they want success, yet they remain stuck year after year.In this episode, Tom Krol breaks down the uncomfortable truth that most people aren’t failing because they lack information; they are failing because they never truly commit.This conversation delves into the depths of ego, pressure, fear, and why awkward conversations are the true gateway to freedom in business and life.If you are not seeing results after being busy learning, planning, and consuming content, this episode will show you what's holding you back.You’ll Learn How To:Make real decisions instead of hiding behind tryingHandle pressure without letting fear or ego run your lifeStop using education as an excuse to avoid actionBuild momentum by leaning into uncomfortable conversationsWhat You’ll Learn in This Episode:(02:42) How Tom got started in real estate with no money or experience(05:00) The three variables every deal comes down to: speed, convenience, and price(07:01) The moment Tom hit rock bottom and made a real decision(08:10) There is no balance in life, only harmony(09:16) Why business isn’t complicated(12:41) The danger of leaning on education instead of taking action(14:38) The #1 predictor of success is your ability to handle pressure(15:19) Wealth is really about options; success is a good night’s sleep(18:58) How Coaching Inc. was born(23:56) One simple rule that separates winners from everyone else: read 8 pages a day(24:37) Tom's book recommendations to readWho This Episode Is For:Coaches who feel stuck despite doing everythingEntrepreneurs who are hiding behind preparationPeople who want real successWhy You Should Listen:Tom explains why most people never break through and what changes when you stop trying and fully commit. If you are ready to stop protecting your ego and start building momentum, this episode is for you.Other Resources:Apply now for Coaching Inc.’s private mastermind at coachinginc.com  Read Tom’s 21 Book Recommendations to Read: https://coachinginc.com/21books 

The coaches making consistent revenue are following the same handful of rules. Those who are broke, stressed, and bleeding cash are the ones breaking those exact rules every single time.In this episode, Tom Kroll joins RJ Bates to break down the core business rules he sees repeated across the most profitable coaching businesses. If your business makes money but your net worth isn’t growing, this episode will show you why.You’ll Learn How To:Build real generational wealth beyond just moneyAvoid common traps that keep entrepreneurs in chase modeProtect your business by understanding your numbersStrengthen your mindset through daily readingWhat You’ll Learn in This Episode:(04:05) RJ's journey in real estate investing(07:28) Five primary things that bring down entrepreneurs(07:59) Why measuring net worth matters more than chasing cash flow(10:44) Revenue must come before branding, websites, or logos(12:10) The danger of stopping what works after one bad outcome(16:59) Never partner when you can hire(20:16) Wealth vs success(21:03) Five people who should influence your decisions(25:40) Rule #6: Why projects fail when everyone involved is part-time(26:45) Your first hire should almost always be an executive assistant(29:18) How reading daily builds real generational wealth(30:26) What generational wealth really means(36:04) “The money is in the database,” and why ignoring this keeps you broke(37:12) Rule #10: Why every entrepreneur must know how to read a P&L(41:54) Why chasing new leads creates burnout and instabilityWho This Episode Is For:Coaches who are building long-term businessesEntrepreneurs who are tired of living in reaction modeBusiness owners who want stability, clarity, and controlAnyone serious about wealth, leadership, and legacyWhy You Should Listen:If you want fewer regrets and better decisions in business and life, this conversation delivers. Tom Kroll shares the rules that most people learn too late, as well as rules that protect your income, time, and family.Other Resources:Apply now for Coaching Inc.’s private mastermind at coachinginc.com   

Most coaches are stuck in the same exhausting loop: long sales calls, endless questions, and prospects who disappear after getting free advice. Joe McCall decided to do the opposite, and it worked.In this episode, Joe reveals the system that does the selling for you. Just a simple process that pre-qualifies, creates urgency, and makes people feel personally chosen before you ever talk to them.If you are exhausted from doing free consulting disguised as a sales call, this episode is for you!You’ll Learn How To:Close high-ticket coaching clients without traditional sales callsUse your application to pre-sell and disqualify prospectsCreate urgency without pressureStop giving away free consulting disguised as “sales conversations.”What You’ll Learn in This Episode:(01:24) The simple Google Doc that replaces long sales calls(02:08) The personal loom videos that dramaticallyincrease conversions(03:39) The biggest red flag Joe looks for in applications(04:07) Personalization creates instant authority and trust(05:15) Using pre-qualification to control who sees certain offers(06:30) How Joe presents pricing without pressure(06:58) Giving “something free” still matters even when saying no(07:44) How Joe builds urgency without sounding salesy(08:08) Deadlines work better when they’re calm and clearWho This Episode Is For:Coaches who are selling high-ticket programsConsultants who are tired of endless sales callsExperts who want better clients, not more conversationsAnyone who is burned out from answering the same questions over and overWhy You Should Listen:This episode shows you how to stop chasing clients and start filtering for buyers. If you want to close more coaching packages without relying solely on Zoom and calls, and instead spend time with people who are already sold, this is a process you should implement immediately. Connect with Joe McCall:Website: https://www.realestateinvestingmastery.com/ Website: https://joemccall.com/ Facebook: https://www.facebook.com/jvmccall/ LinkedIn: https://www.linkedin.com/in/joe-mccall/ Other Resources:Apply now for Coaching Inc.’s private mastermind at coachinginc.com

Your employees are the ones serving your clients. If they are in a healthy, positive, and loving state, then they will be able to impact and impart to your clients.Ari Page has been in business for 20 years in an industry where companies come and go fast. At its peak, his company was processing $2 million a month. Then in 2020, Ari stepped away during a personal season, believing systems and leadership would keep everything running. Within two years, revenue was cut in half.Listen as he breaks down the one mistake that nearly destroyed his business, why stepping away was more dangerous than he realized, and the single word that rebuilt everything when he stepped back in. It was something most entrepreneurs abandon the moment things get hard. Enjoy the show!You’ll Learn How To:Use business credit strategically to grow fasterUnderstand why relationships matterCreate powerful affiliate partnershipsLead your team that directly impacts client resultsWhat You’ll Learn in This Episode:(03:33) A different turn about business(04:53) How Fund&Grow helps entrepreneurs access unsecured business credit(05:23) What does an unsecured loan means(06:37) Ari’s blue-collar background and how it shaped his leadership style(09:21) Why business credit became the real opportunity during market downturns(11:06) Establishing business credit and building up(12:54) The one word Ari credits for 20 years of success: relationships(14:42) How nurturing employees directly improves client outcomes(16:57) The actual steps to build relationships(21:20) Why do people need cash?(23:19) How stepping away caused revenue to drop from $2M to $1M per month(25:11) Re-engaging with key relationships(27:42) The role mindset and law of attraction play in leadership and culture(31:38) Connect with Ari PageWho This Episode Is For:Coaches and consultants who are scaling their businessesEntrepreneurs who are thinking about stepping back from day-to-day operationsFounders struggling with engagement, burnout, or isolationAnyone who wants long-term stabilityWhy You Should Listen:This episode is a real conversation about what sustains a business over decades. Ari’s story shows that engagement, relationships, and presence matter more than any system or strategy. Connect with Ari Page:Website: https://funding.fundandgrow.com/aripage LinkedIn: https://www.linkedin.com/in/aripageceo/ Facebook: https://www.facebook.com/ari.page.3/ Other Resources:Apply now for Coaching Inc.’s private mastermind at coachinginc.com   

What if one of the biggest revenue opportunities in your coaching business had nothing to do with selling more coaching?In this episode, Tom Krol sits down with Carter Lane to break down how top coaches are generating six and seven-figure incomes by helping their students use money they already have.Carter shares how retirement accounts, tax strategies, and proper financial structures have quietly become one of the most valuable tools within elite coaching programs. He also explains why ignoring this could cost you millions on both cash flow and your eventual exit.You’ll Learn How To:Help your students invest using money they already haveAdd a high-integrity affiliate stream without more coaching workloadIncrease student retention and results through a better financial structureCreate revenue that earns a higher multiple when you exit your businessWhat You’ll Learn in This Episode:(02:27) A lot of money doesn't come from making coaching sales(04:15) How affiliate income helps students do more deals and coaches earn more(06:10) Carter’s personal story and why Unified Wealth was built(08:09) How self-directed retirement accounts really work(11:40) Why most coaches shouldn’t try to do this themselves(13:57) Benefits of doing it in a retirement account and what makes a good candidate for it(15:49) How students can invest tax-free using retirement funds(16:46) Different types of retirement accounts(20:00) What does Carter's affiliate program look like(26:38) Connect with Carter Lane(28:52) How the affiliate program works and what coaches are earning(29:33) Why this checks every box: clients, cash flow, and exit value(31:07) Carter's advice for new business ownersWho This Episode Is For:Real estate and business coaches at any stageCoaches who are looking to add real revenueEntrepreneurs who want higher retention and better student outcomesAnyone thinking long-term about wealth, taxes, and an exit strategyWhy You Should Listen:If you want to grow your business, protect your wealth, and build something buyers actually want to acquire, this conversation is required listening.Connect with Carter Lane:Website: [email protected] LinkedIn: https://www.linkedin.com/in/carter-lane-8798621b3/ Join the Affiliate Program: [email protected] Other Resources:Apply now for Coaching Inc.’s private mastermind at coachinginc.com   

Most coaches think they need a perfect website, a polished sizzle reel, or years of speaking experience before anyone will book them. That belief will keep you stuck.In this episode, Tom Krol interviews Manny Wolfe, founder of Opus Speakers, to break down how speaking gigs work today, why free speaking gigs can be far more profitable than paid ones, how to find thousands of real opportunities hiding in plain sight on Google, and what meeting planners are looking for when they review applications.You’ll Learn How To:Find real speaking opportunities using simple Google searchesTurn free stages into $20K+ in backend salesPrice your talks realistically as a beginnerUse consistency and volume to get booked fasterWhat You’ll Learn in This Episode:(02:34) Manny’s background and how he built a speaking business without shortcuts(06:59) The exact Google search that uncovers thousands of speaking opportunities(07:55) Streamline applications instead of starting from scratch every time(09:25) Why most speaker fees are now negotiable and why that’s good news(10:23) Stay open to free opportunities and paid(11:41) Setting expectations after applying to speaking opportunities(12:42) The two biggest factors of getting paid after speaking gigs(14:20) What beginners can realistically charge for speaking(15:34) The real formula that gets speakers booked: consistency, time, and volume(17:00) How meeting planners think(17:58) How to tailor your talk so it gets accepted without changing your message(19:57) The perfect funnel is nothing more than a sophisticated filtering mechanism(21:06) Why great talks are built on emotion and storytelling, not information(21:50) Manny's Question Mark Story Model(25:52) Recommendations for books or courses to get launched(26:41) Connect with Manny WolfeWho This Episode Is For:Coaches who want to grow their business through speakingExperts and consultants who want more leads from the stagesDIY entrepreneurs who are willing to apply consistentlyAnyone who is stuck waiting for perfect marketing materialsWhy You Should Listen:Manny provides you with a clear, realistic path to getting booked, selling from the stage, and turning talks into revenue, even if you are just starting.Connect with Manny Wolfe:Website: https://opusteam.io/home LinkedIn: https://www.linkedin.com/in/mannywolfe/ Facebook: https://www.facebook.com/therealmannywolfe/ Other Resources:Apply now for Coaching Inc.’s private mastermind at coachinginc.com 

What if you stripped away ads, funnels, webinars, and all the busy work and focused only on what makes money?In this live coaching session, Tom Krol works directly with Cameron Miller as he prepares to launch a brand-new course with a $5,500 price point.Instead of theory, you get a real-time breakdown of how to go from zero to a $40K month using simple, organic strategies that prioritize revenue first.Listen and enjoy the show!You’ll Learn How To:Launch a high-ticket offer without ads or funnelsGenerate revenue fast using organic social mediaAvoid the biggest distractions that slow new launchesCreate momentum without waiting for perfectionWhat You’ll Learn in This Episode:(04:05) What “Investor Fee” is and why it converts sellers better(06:33) Pocket listing explained(07:20) Cameron's plan for launching the course(08:35) The target audience for the course(10:45) Attitude of progress, not perfection(11:04) Why ads, funnels, and webinars are a mistake early on(12:02) How to clean up your social media positioning(14:31) Cutting the number of choices and products(15:47) The simple daily habit that drives organic leads(17:48) How to make a clear, compelling offer(19:20) Pricing strategy that closes deals without discounting(19:44) Why in-person meetups accelerate trust and sales(21:07) The number one KPI to look for after meetups(21:55) Collecting email addresses and making salesWho This Episode Is For:Coaches who are launching their first high-ticket offerEntrepreneurs who are overwhelmed by marketing complexityAnyone stuck building instead of sellingWhy You Should Listen:This episode shows you what launching actually looks like in real life. If you are tired of hiding behind funnels and waiting until everything is perfect, this episode will challenge you to focus on the actions that generate revenue fast.Other Resources:Apply now for Coaching Inc.’s private mastermind at coachinginc.com   

You know who to hire. Now comes the part that destroys so many businesses: how much do you actually pay them?In Part 2 of this hiring masterclass, you are getting the right framework for equity, revenue share, and straight salary when each one makes sense, and how to avoid the compensation mistakes that could kill your business.This episode pulls back the curtain on what actually works at different stages of growth and why simplicity wins almost every time. Listen and enjoy the show!You’ll Learn How To:Structure compensation without giving away the farmDecide when salary, revenue share, or equity makes senseHire a full-time marketing person the right wayBuild a company that runs without you being the bottleneckWhat You’ll Learn in This Episode:(01:06) When revenue share makes sense and when it absolutely doesn’t(02:18) Why most “marketing ninjas” don’t exist when you hire them(03:09) The real difference between agencies and full-time marketing hires(04:49) How agency hopping leads even successful coaches to bankruptcy(06:05) Why a full-time marketer must own everything, not one channel(07:30) Copywriters should rarely get a revenue share(10:14) When giving up 50% of revenue actually is the right move(12:34) The real job of your EA vs your marketing person(15:37) Your product is your company(18:43) The hidden difference between beginners and scalable operators(20:55) The single KPI Tom cares about more than any other(22:00) Why branding your name can quietly cap your business value(25:39) Company names matter far less than founders think(28:02) Rule #3: Never stop doing what works(31:26) The reason people slow down during the holidaysWho This Episode Is For:Coaches who are preparing to scaleFounders who are hiring marketing help for the first timeEntrepreneurs who want to leverageAnyone who is building a coaching businessWhy You Should Listen:This episode shows you how top coaches protect ownership, avoid fatal compensation mistakes, and build teams that increase freedom instead of stress. If you want to scale without giving away control or burning yourself out, this conversation will save you years of trial and error.Other Resources:Apply now for Coaching Inc.’s private mastermind at coachinginc.com   

"One thing that my mentor taught me to do is wind the position down to two or three people and then have your spouse do the final interview. This will be key because your spouse knows you better than you know yourself. They know who you are going to work well with."In this episode, Tom Krol reveals a pattern he has seen repeatedly while working with the most successful coaches in the country. After years of watching who builds profitable, long-lasting coaching businesses, Tom noticed something surprising: the top coaches all hire in the exact same order.Listen to this two-part series where he breaks down who to hire first, when to hire them, and the non-negotiable rules that protect your business before you scale. Enjoy the show!You’ll Learn How To:Identify the first hire that unlocks real leverageAvoid the most common early-stage hiring mistakesBuild a team without going into debtProtect your business by hiring the right wayWhat You’ll Learn in This Episode:(01:03) The one non-negotiable rule about your first hire(05:45) The two types of coaches in real estate(06:54) Why local groups are quietly outperforming national events(08:41) Common trends among the top coaches in the country when it comes to a team(10:22) Why the best coaches avoid debt in the early stages(10:56) Most successful coaches start with high-ticket 1:1(12:36) Why your first executive assistant must be local(13:35) The three traits every great EA must have(15:13) The hidden danger of hiring someone without a job(15:59) Why nearly every top coach has a female EA(16:52) Why your spouse should do the final interview(17:51) Part-time teams almost always fail(19:00) The biggest mistake coaches make after hiring an EA(20:02) Honesty is the #1 trait you must screen for(21:27) When an EA evolves into a true second-in-command(23:08) How to decide what tasks you should stop doing(24:01) Fast to fire, fast to hire, fast to promote(24:22) Number one predictor of entrepreneurial success: Ability to handle pressure(25:22) Full-time marketing person vs marketing agency(28:05) How agencies fit after the right team is builtWho This Episode Is For:Coaches who are under $40K per monthFounders who are doing everything themselvesEntrepreneurs who are afraid of hiring too early or too lateAnyone who is building a coaching business for the long termWhy You Should Listen:Hiring is one of the fastest ways to grow your business, and one of the fastest ways to break it. In this episode, Tom doesn’t talk about theory or org charts. He shares the real hiring sequence that has worked over and over again for the most profitable and stable coaching businesses in the country.Other Resources:Apply now for Coaching Inc.’s private mastermind at coachinginc.com   

Most coaches believe they need massive email lists, paid ads, or complicated funnels to create real revenue spikes. In this episode, Brandon Cobb proves the opposite.With just 500 people on his email list, Brandon generated $75,000 in seven days using a simple, intentional Black Friday email sequence.In this conversation, he breaks down how he structured the emails, why he borrowed frameworks from private equity capital raises, and how curiosity, excitement, and scarcity did the heavy lifting.You’ll Learn How To:Structure a short email sequence that drives high-ticket salesCreate perceived value before ever asking for the saleUse curiosity, excitement, and scarcity without hypeFill your calendar with qualified sales calls organicallyWhat You’ll Learn in This Episode:(03:07) Who Brandon actually coaches(05:17) Why does he refuse to pursue deals under seven figures(05:30) The difference between his $55K mentorship and $25K group program(06:41) Why Black Friday works even for high-ticket offers(07:20) Writing offers that create curiosity, excitement, and scarcity(08:13) The exact timing of his Black Friday email sequence(09:35) The simple call-to-action that drove discovery calls(11:57) How weekly live trainings quietly build his email list(13:14) Tom’s advice for generating leads inside Facebook groups(15:10) A lot of Facebook groups just become an advertising platform(16:39) Benefits of answering questions on Facebook groups(21:06) How 3–7 minute daily lives build trust faster than polished content(22:10) What makes content “valuable” to prospects(25:33) Native content always beats repurposed uploads(26:36) Why every piece of content should end with a CTA(27:59) The real amount of engagement required before someone buys(29:23) Rule #3: Business is never stopping doing what works(30:33) KPI on how many people are coming from Lives, getting to the course, and signing upWho This Episode Is For:Coaches who are selling high-ticket programsConsultants with small but engaged email listsCourse creators who are tired of relying on adsAnyone who wants predictable launches without hypeWhy You Should Listen:Brandon’s Black Friday campaign shows how clarity, trust, and intentional messaging outperform massive lists and complicated funnels. If you want to turn attention into revenue without spending on ads, this conversation gives you a blueprint you can actually use.Other Resources:Apply now for Coaching Inc.’s private mastermind at coachinginc.com

Why do so many clients feel excited when they pay, only to be immediately confused, overwhelmed, or embarrassed once they are inside a program?In this episode, Megan Huber breaks down the silent experience gap that causes buyer’s remorse even when your offer delivers real results.This conversation delves into the exact onboarding framework, including the slide deck, Zoom call, and the 48-hour window that prevents clients from disappearing and instead turns them into raving fans. If you want higher retention, better testimonials, and clients who feel empowered instead of lost, this episode is a must-listen.You’ll Learn How To:Create an onboarding experience that reduces overwhelm and confusionPrevent clients from disengaging due to embarrassment or uncertaintyDesign a simple, high-touch onboarding system that scalesTurn onboarding into the beginning of your marketing and retention strategyWhat You’ll Learn in This Episode:(04:29) Who is Megan Huber?(08:00) What most coaches miss after the payment goes through(09:30) Why onboarding must match the level of exclusivity you sell(11:34) Onboarding slide deck elevates the client experience(12:11) Why onboarding should happen within 48 hours, not a week later(14:05) Sending the slide deck afterward prevents future confusion(16:09) One-on-one calls depend on the price point of the program(17:09) When group onboarding builds belonging faster than 1:1 calls(17:34) Fastest way to build trust with your client(19:26) The biggest client complaint Megan hears in third-party interviews(20:07) How not knowing where to start creates instant disengagement(21:31) Why checking logins live prevents resentment and frustration(23:59) Embarrassment quietly turns into disengagement and churn(25:55) Why milestones and timelines must be clarified on day one(28:07) How helping clients schedule implementation increases follow-through(30:05) Why new clients should not attend advanced or general calls(31:25) Why attending every call becomes a form of procrastination(35:11) Why community rules and platform expectations must be stated upfront(38:53) Consistently asking for client feedback protects your program long-termWho This Episode Is For:Coaches who are struggling with retention or engagementProgram creators who want better client outcomesAnyone who wants clients to feel confident, not confusedWhy You Should Listen:Most coaches focus on selling better, but what happens after the sale is what determines longevity. This episode shows you how to close the experience gap, protect client confidence, and build programs people are proud to be part of.Connect with Megan Huber:Website: https://meganjohnsonhuber.com/ Instagram: https://www.instagram.com/meganjhuber Facebook: https://www.facebook.com/megan.j.huber Facebook Group: https://www.facebook.com/groups/structuredfreedomforcoaches/ Other Resources:Apply now for Coaching Inc.’s private mastermind at coachinginc.com 

In Part 1, Leif broke down how elite sales conversations work. In Part 2, the focus shifts to what most coaches get wrong next: hiring, onboarding, and keeping sales reps who actually perform.This episode is a behind-the-scenes look at what it really takes to build a high-ticket sales team that lasts. Listen as Leif explains when not to hire, the exact lead volume you need before hiring your first rep, why most “high-ticket closers” destroy businesses, and the exact structure that keeps great salespeople motivated instead of burned out.Enjoy the show!You’ll Learn How To:Decide when you are ready to hire your first salespersonAvoid mercenary closers who jump from offer to offerOnboard and indoctrinate sales reps so they fight for your brandStructure daily and weekly meetings that keep reps sharpWhat You’ll Learn in This Episode:(01:39) Using analytics to optimize application quality and conversion(02:35) Why pre-call videos should sell the call(03:47) How nurture sequences support show rates and sales readiness(07:39) Where most coaches go wrong when hiring salespeople(08:12) Avoid mercenary high-ticket closers(08:32) Hiring for character over industry experience(10:01) Treat your sales reps like your children(11:18) Daily meeting cadence for first-time sales hires(12:29) How sharing client wins builds loyalty and longevity(15:46) The compensation model Leif recommends for coaching offers(16:25) Commission-only structures that still protect new hires(18:35) Three clear benchmarks that signal you are ready to hire(21:00) Using a 90-day testing window to dial in pricing(22:30) Annual vs. short-term fulfillment for group and 1:1 offers(23:26) Platform recommendations for delivering coaching programs(25:52) Announcement: Coaching Inc. Summit and founding member opportunityWho This Episode Is ForCoaches and consultants who are thinking about hiring their first salespersonEntrepreneurs who want to scale without losing control of sales qualityAnyone building a high-ticket offer who wants predictable revenueWhy You Should ListenMost coaches don’t fail at sales; they fail at sales leadership. This episode shows you how to avoid hiring too early, how to build a sales culture, and how to create systems that allow you to scale without burning people out. Connect with Leif Meyerson:Website: https://www.thesalesfloorguy.com/ LinkedIn: https://www.linkedin.com/in/leifmeyerson1982/ Telephone: 602-341-9045Other Resources:Apply now for Coaching Inc.’s private mastermind at coachinginc.com     

Behind nearly every massive coaching brand is a sales system most people never see. In this live masterclass, Leif Meyerson reveals the exact frameworks, habits, and conversations that turn good offers into consistent, high-ticket revenue.Leif has built and led sales floors for some of the biggest names in the industry, including Tony Robbins, Dean Graziosi, Cody Sperber, and more.In this episode, he breaks down why “winging it” on sales calls quietly kills close rates, how silence becomes your most powerful sales tool, and the psychology behind asking for the sale multiple times without sounding pushy. It’s the real-world sales process used to scale teams from zero to tens of millions of dollars. Listen and enjoy!You’ll Learn How To:Build sales systems as if you’re planning to replace yourselfStop overselling and start listening your way into more closesIdentify a prospect’s real problem instead of their surface complaintAsk for the sale with confidenceWhat You’ll Learn in This Episode(03:54) Leif’s background running $40M+ sales floors(04:49) The three core areas every sales operator must master(06:31) Winging a sales call is not an option(07:30) The importance of CRMs, call recordings, and structured follow-up(08:08) Importance of having a phone system in place(08:27) Why listening to your own sales calls is uncomfortable, but non-negotiable(09:57) You need to have a sales script and a repeatable sales protocol(11:15) Telling is not selling(13:05) How active listening reveals what prospects aren’t saying(13:28) Using curiosity questions to uncover the real pain point(14:48) Why do people buy needs, not wants(15:27) The biggest mistake coaches make: solving the problem on the sales call(17:27) Why you must ask for the sale before scheduling a follow-up(17:55) The psychology behind asking for the sale three times(21:13) A simple, direct way to ask for the sale without sounding salesy(22:30) Why silence after the ask increases close(23:18) The three responses prospects give after a close attempt(24:15) Leif’s “Helix Method” for handling objections(25:20) The difference between stall objections and real objections(26:31) Why certainty wins once rapport is built(29:18) The three elements that matter most on phone vs. Zoom sales calls(31:34) The ideal number of application questions right now(32:21) The three friction buckets every application must qualify for: time, money, motivation(33:55) Why the essay question should come at the end of the applicationWho This Episode Is ForBusiness owners who are tired of good calls that don’t convertEntrepreneurs who want a real sales systemAnyone preparing to scale beyond one-on-one sellingWhy You Should ListenIf you’ve ever left a sales call thinking “That should’ve closed”, this episode explains exactly why it didn’t, and what to do differently. Connect with Leif Meyerson:LinkedIn: https://www.linkedin.com/in/leifmeyerson1982/ Other Resources:Apply now for Coaching Inc.’s private mastermind at coachinginc.com 

This episode dives into the exact mechanics behind her three-day events, which consistently convert nearly half of attendees into $40,000 mentoring programs, not through aggressive pitching, but through intentional design, discipline, and clarity.Listen as Isabelle explains how she structures payments, why she refuses payment plans, how she protects her team’s energy, and what separates serious buyers from problem clients. Enjoy the show!You’ll Learn How ToStructure a high-ticket offer without discounts, payment plans, or confusionUse event experience to drive premium conversionsFilter out the wrong clients before they ever become a problemAdd ethical downsells and affiliate offersWhat You’ll Learn in This Episode(01:28) Isabel’s $40,000 offer structure and $5,000 event deposit(02:37) Why she refuses payment plans(03:33) What a “buying unit” is(04:09) December and January outperform most other months(05:23) Post-event calls generate an extra $30K+ per month(08:49) Connecting with other coaches who are in different fields(10:26) How success stories and testimonials compound authority(11:02) Give people something: Sticky pads, highlighters, pens(12:16) Luxury experience matters when selling premium programs(13:11) How her team is trained to behave like they already earned $40K(14:29) Why coaches should never disappear during event breaks(15:21) The importance of representation in slides and success stories(16:19) How gifting at the sales table influences buyer psychology(19:12) AI-focused events are filling rooms right now(22:20) How she approaches Black Friday without discounting high-ticket offers(24:07) The advantages and disadvantages of a hybrid setup(27:26) Prices should only increase when the value truly increases(30:14) Why newbie investors are not the right market for premium offers(33:30) The difference between the $25K gold and $40K platinum programsWho This Episode Is ForCoaches and consultants who want to sell premium programsBusiness owners who are running live or virtual events that aren’t convertingEntrepreneurs who are tired of low-quality clientsAnyone who wants a clean, confident way to sell high-ticket offersWhy You Should ListenIsabelle Guarino demonstrates how structure, discipline, and experience foster trust and inform high-stakes decisions. Connect with Isabelle Guarino:Website: https://residentialassistedlivingacademy.com/ LinkedIn: https://www.linkedin.com/in/isabelle-guarino/ Other Resources:Apply now for Coaching Inc.’s private mastermind at coachinginc.com     Isabelle’s book, Assisted Living Revolution. Visit this link: https://residentialassistedlivingacademy.com/revolution/ 

Live events are dying. Show rates are down across the board, and people just aren't showing up. When they do show up, they are just not buying... except for one person who’s quietly filling rooms, keeping a 95% show rate, and converting 49% of attendees into a $40,000 mentoring program every single month.In this episode, Isabelle Guarino breaks down the exact system behind those numbers. She shared how she fills her events, delivers an experience that keeps people engaged, and why her approach works even as live events across the industry decline.This is Part 1 of a two-part series. Today, you’ll learn why people don’t show up, how to fix it, and what Isabelle does differently from everyone else. You’ll Learn How ToAttract buying-ready leads by focusing heavily on awarenessBuild real human connections instead of over-automatingIncrease show rates using Isabelle’s 3-3-3 confirmation methodUse pre-education, personal touchpoints, and environment design to boost conversionsWhat You’ll Learn in This Episode(03:22) Isabelle shares her company’s motto: “How can I make it work?”(03:45) The background of Residential Assisted Living Academy and why people attend(07:39) Their full funnel structure and why awareness cannot be automated(08:25) Authenticity beats repurposed content(09:19) Their two core products and the high-ticket path after(10:56) Value first offers that educate and create the lead, and want to come back for more(12:39) Human connection separates you from other coaching programs(12:58) Moving prospects through the funnel with freebies(14:33) The roles, quotas, and revenue responsibility of each department(16:05) Why “spreading the eggs” matters(17:59) The 3-3-3 method: three calls, three texts, three emails(18:40) How to humanize confirmations using voice notes and video(20:25) Buyers are more educated nowadays(22:00) Emotional connection and addressing fear during uncertain times(22:53) Tracking pre-education, hotel bookings, confirmations, and more(23:30) How their rescheduling fee increases commitment(25:11) Picking a hotel with no distractions to keep focus on the event(26:20) Day 1: Overwhelm them with value and plant seeds for coaching(27:35) Day 2: Proof of concept, success banners, video tours(28:09) The psychology behind overwhelming and empowering attendees(29:20) The no-pressure pitch works(30:30) Day 3: Celebration, recognition, and awardsWho This Episode Is ForCoaches and consultants who want stronger event show ratesBusiness owners who run workshops or bootcampsEntrepreneurs who want to convert audiences into high-ticket buyersAnyone who wants to build a real connection instead of relying on automationWhy You Should ListenMost coaches treat live events like a gamble. Isabelle treats them like a machine, and her results prove it works. If you want to learn how to fill a room, keep people engaged, and convert your attendees into clients, this episode is for you!Connect with Isabelle Guarino:Website: https://residentialassistedlivingacademy.com/ LinkedIn: https://www.linkedin.com/in/isabelle-guarino/ Other Resources:Apply now for Coaching Inc.’s private mastermind at coachinginc.com

If Part 1 showed you why information alone is no longer a business model, Part 2 goes even deeper into the psychology, strategy, and long-term positioning behind building a coaching company that won’t get wiped out as AI evolves.In this second half of the masterclass, Pace Morby pulls back the curtain on what truly scales. He talks openly about the future of education, why most coaching brands die every five years, and what it takes to build something that lasts a decade or more. Listen and enjoy!You’ll Learn How To:Build trust in a world where AI can mimic almost anythingStructure your YouTube presence so that prospects believe youBrand yourself, not your productTrack success rates the way the top 1% of coaches doWhat You’ll Learn in This Episode(00:31) People don't trust your content at first(02:04) Why documenting deals is the ultimate credibility driver(02:39) People watch the same webinar four times before buying(03:10) Your channel should be your name(04:44) Why Pace brands his name, not Subto(05:01) The Napoleon analogy: remember the name, not the history(07:22) Why branding yourself allows unlimited diversification(08:24) Who Pace’s team studies every Monday(08:47) Study funnels like Grant Cardone(09:50) Don’t emulate your niche, emulate the giants above them(10:32) Why most coaches eventually fail: branding the company(11:02) Variety always wins(12:32) Why you will create a new product every five years(13:36) Why success rate is everything(15:09) How Pace tracks success rate: the community cheerleader role(19:56) Why he would never partner with another visionary(22:56) The identity crisis after selling a company(24:26) The 5-bird-one-stone interview strategy(27:17) The 1% of 1% of 1% revelation(28:03) Testimonials barely matter anymore(32:04) Information won’t be sellable, results will(36:06) Success vs. wealthWho This Episode Is ForCoaches who are ready to build long-term brandsConsultants or experts who want to grow and scale their businessCreators who want trust, not just contentAnyone who is tired of rebranding every few years and wants a durable identityWhy You Should ListenIf you want to build something that can grow for decades instead of dying with each new platform shift, this is required listening.Connect with Pace Morby:Website: https://pacemorby.com/ Instagram: https://www.instagram.com/pacemorby Other Resources:Apply now for Coaching Inc.’s private mastermind at coachinginc.com 

AI can answer questions faster than you. It can teach concepts better than you. And the information once sold by the thing coaches is now free. If your offer is still built around knowledge, you are already losing the game.In this first part of our two-part masterclass, Pace Morby breaks down why his community has become one of the strongest ecosystems in all of real estate education and why AI will never replace what he built.Today, you’ll hear the philosophy behind SubTo, why community is the most abused word in coaching, and the psychological principles that keep people engaged for years.You’ll Learn How To:Understand why information alone is no longer a sellable offerBuild a real community instead of a glorified subscription modelCreate programs that scale by making members more valuable over timeStand out in a crowded niche by using variety and unique positioningWhat You’ll Learn in This Episode(03:06) Tom’s early influence and mentorship(04:24) Why authenticity, not frameworks, is Pace’s real advantage(05:30) The mistake: starting with numbers instead of people(06:13) “Scale the unscalable.”(06:54) Why knowing members personally is the unscalable advantage(08:34) People pay for results, not information(09:07) People pay for your systems, not your presence(09:29) Why most communities aren’t communities(10:23) The real definition of a community(12:01) Why removing members kills long-term growth(15:13) Picking a niche no one else owns is the real cheat code(16:26) The six human needs and how they shape buying decisions(16:51) Why significance and connection matter inside coaching programs(17:33) Human beings need variety(20:36) Creative finance is not a global conversation(24:03) The power of giving results for free(24:52) The real meaning of “community builder.”(25:34) Your brand is what people say behind your back(26:41) Short-form vs. long-form: dating vs. marrying(28:52) Cold traffic vs. retargeting ROI(29:03) Why YouTube makes retargeting 16x more profitable(31:38) The age of instant fact-checking(32:31) Transparency vs. promises in the coaching industryWho This Episode Is ForCoaches who feel threatened by AICreators and educators whose offers are built on informationEntrepreneurs who want lifelong communitiesAnyone building a coaching business with real staying powerWhy You Should ListenIf you’ve ever wondered why some coaching programs die overnight while others grow into movements, this masterclass shows you the difference. Pace breaks down the mindsets, the psychology, and the structural decisions that make a coaching business unstoppable.Connect with Pace Morby:Website: https://pacemorby.com/ Instagram: https://www.instagram.com/pacemorby Other Resources:Apply now for Coaching Inc.’s private mastermind at coachinginc.com     

Most coaches think they need a massive audience to make money. In this episode, Clifford “The Cowboy Closer” Walker, a real estate coach who pulled in serious revenue in just 45 days, with a Facebook group of only 595 people, shows what's actually working right now than big follower counts and complicated funnels.In this episode, Tom digs into Clifford’s process, how he works with clients, and the exact steps that helped him turn a tiny group into a thriving business. Listen and enjoy the show!You’ll Learn How To:Grow a coaching business without chasing vanity metricsTurn a small Facebook group into real revenueAdd value in a way that attracts high-ticket clientsBuild a simple content system that drives people into your communityLeverage intimacy, access, and personal support as your advantageWhat You’ll Learn in This Episode:(03:48) Who Clifford serves and how he helps brand-new investors(05:12) What Clifford did in his first 45 days that changed everything(05:53) The value of helping even when people can’t pay yet(07:33) The first spirals Clifford used: Social media groups(09:11) Why a small, engaged group outperforms a big, passive audience(10:03) How Clifford built his Facebook group step-by-step(11:55) What he asks new members before they join(15:30) Why success isn’t about cars or watches but about time freedom(17:00) What new coaches should do today to attract their first client(17:23) What “adding value” means in practical terms(18:05) Leveraging the intimacy(20:16) Clifford’s top book recommendation for new coachesWho This Episode Is For:New coaches with small audiencesReal estate mentors building their first communityEntrepreneurs wanting a simple path to their first high-ticket clientAnyone tired of believing they need more followers to startWhy You Should Listen:Clifford proves that you don’t need huge numbers to make a huge impact. His approach is simple, duplicable, and accessible to anyone willing to serve, show up consistently, and create value.Connect with Clifford Walker:Website: https://www.corralnetwork.com/ Facebook: https://www.facebook.com/cliffordthecowboycloser/ Instagram: https://www.instagram.com/cliffordthecowboycloser/ Resources:Apply now for Coaching Inc.’s private mastermind at coachinginc.com   21 Books Every Coach Should Read: coachinginc.com/21books 

You've got the expertise and the program, but your group is empty, and you are spending hours on content that is attracting crickets, not clients. If that sounds familiar, this episode is for you!Today, Tom coaches real estate investor and coach Andrew Becker through the exact organic framework he’s using to consistently fill programs without spending a dollar on ads.You’ll hear how Andrew built early traction in his probate coaching program, how he landed his first 14 pilot students, and how Tom walked him through the Spirals, a simple, repeatable formula for generating demand across social media, podcasts, partnerships, in-person events, reviews, and more.If you have ever wondered how some coaches seem to sell out their programs instantly, even with small followings, this episode shows you exactly how it’s done.You’ll Learn How To:Generate warm inbound leads without paid adsUse Tom’s Spirals framework to build predictable demandTurn organic conversations into clients quicklyLeverage podcasts, groups, and partnerships the right wayStay consistent and build authority even with limited timeWhat You’ll Learn in This Episode(03:42) Who he serves and why probate leads are so valuable(05:11) Andrew is producing probate experts by teaching the A to Z of probates(06:34) How he filled his first pilot group with 14 students(08:08) How BrighterPPC fits into his larger business ecosystem(09:10) How he pitched and closed his first cohort(09:44) Pricing, discounts, and building the program while teaching it(10:40) Andrew’s first steps: affiliate launches and podcasting(11:23) Introducing the Spirals formula(12:24) S — Social Media Groups: where the hidden buyers are(14:44) Andrew reveals DEVI AI and how he automates keyword alerts(17:05) Why generosity inside groups builds authority fast(19:20) P — Podcasting: the highest-converting lead source(20:05) How podcast swaps create instant trust and authority(20:56) P #2 — Guesting on other shows(22:20) I — In-Person Meetings and why they create immediate momentum(24:25) R - Reviews, not testimonials(25:48) A — Affiliate Launches and why relationships beat ads(27:05) L — List Building: Tom’s real advice on email platforms and deliverability(28:48) S — Social Media Live: the fastest path to demand(32:14) A business reduces your suffering by reducing the suffering of other people.(34:35) The trap of automations and why ads aren’t the shortcut people think(35:43) Why part-time effort produces part-time resultsWho This Episode Is ForCoaches who want full programs without paying for adsBusiness owners who are tired of creating content that doesn’t convertEntrepreneurs who are looking for a predictable, organic lead flowAnyone who wants a simple, consistent system to get clientsWhy You Should ListenMost coaches jump from platform to platform, hoping something will finally work. This episode shows you a simple, repeatable process that fills your program without complicated funnels or ad spend.Connect with Andrew Becker:Website: https://brighterppc.com/ LinkedIn: https://www.linkedin.com/in/andrewbecker3/ Other Resources:Apply now for Coaching Inc.’s private mastermind at coachinginc.com     

Part 1 was all about community, culture, and running three daily support calls without burning out. In Part 2, Brent Daniels opens up the business engine behind his coaching company and the behind-the-scenes structure that helped him build a coaching business serving thousands of real estate investors.Brent also answers live questions from coaches inside Coaching Inc. You'll hear how he manages student communication, why he never worries about competition from volunteer coaches, how he transitions students into higher-ticket masterminds, and what works in low-ticket subscription models.You’ll Learn How To:Price and structure your coaching programUse lifetime access to build trust and increase student engagementEncourage volunteers and top students without creating internal competitionTransition students into higher-level masterminds naturallyBuild a coaching company that thrives in the social ageWhat You’ll Learn in This Episode(02:33) Inside Brent’s 1,500-member student-only community(03:33) Brent’s current price points(04:44) How he manages giving out his personal cell number(06:36) The coaching welcome call he personally did for 3,000+ students(08:33) How he moved old students into the new community(09:49) Why giving more access results in stronger loyalty(10:58) The volunteer coach model: why it works without incentives(11:22) Students volunteer because it fills their “coach” identity(13:23) Transitioning students into Brent’s mastermind(15:06) Building a referral system from inside the community(18:16) Courses vs. coaching, and why courses are dying(18:58) Building a long-term, enduring coaching company(20:36) Why low-ticket membership models rarely work in real estate(21:47) Courses are now a commodity in the ChatGPT era(22:30) The core coaching framework: permission, clarity, recognition(23:25) Why affiliate launches are a powerful growth lever for new coaches(26:11) Familiarity breeds contempt(27:08) The story of the engraved “crummer” and what it symbolises(28:46) Why fulfilment is the real goalWho This Episode Is ForCoaches and course creators who want to build a long-term, scalable businessEntrepreneurs who are transitioning from courses into real coachingBusiness owners who are ready to build a real communityWhy You Should ListenBrent is breaking down the exact systems, pricing, audience structure, and community mechanics that enabled him to build one of the largest tribes in real estate coaching without subscriptions, burnout, or endless content drops.Connect with Brent Daniels:Website: https://www.wholesalinginc.com/ YouTube: https://www.youtube.com/@BrentDanielsTTP Instagram: https://www.instagram.com/realbrentdaniels/ Other Resources:Apply now for Coaching Inc.’s private mastermind at coachinginc.com

In this first part of our masterclass with Brent Daniels, we go behind the scenes of one of the most successful real estate coaching communities in the country.Brent breaks down how he runs three support calls every single day without burning out, why he hosts none of those calls, and how his team and students have created a culture that practically runs itself. He also reveals why we’re no longer in the “information age,” the simple shift that makes students feel supported in their first 72 hours, and how he has 15+ successful students lined up waiting to teach in his program for free.This is a rare glimpse into the culture, systems, and heartbeat of a coaching business that has generated real momentum for thousands of people.You’ll Learn How To:Build a coaching community that grows and sustains itselfMake students feel “magical” and supported in their first 72 hoursGet your own students excited to teach, volunteer, and pour into your communityRemove friction so people naturally show up, participate, and stay engagedWhat You’ll Learn in This Episode(04:19) The coaching mindset that changed Brent’s business: “Encourage, encourage, encourage”(04:39) Why answering “repeated questions” matters(05:21) The social revolution(06:34) Three daily support calls using staff and successful students(06:58) How teaching support calls makes his team better operators(08:07) The email + text automation he uses so people never miss support calls(08:48) Making support calls experiential(10:29) Why most coaching programs fail(13:28) How Brent’s acquisition team calls leads live every day for students(14:20) Brent showcases his team, not himself(16:04) Why Brent is never worried about students “stealing” his audience(17:01) Recognition is a core human need(23:06) How Brent manages no-shows and last-minute cancellations(24:41) The magic of the first 24–72 hours(26:06) Why creating experience is the true differentiator(28:49) Growing his email list through the podcast, YouTube, free trainings, and ads(30:05) How he uses success stories to drive engagement and email contentWho This Episode Is ForCoaches who want to build a community that people are excited to joinBusiness owners who want support calls that move clients forwardEntrepreneurs who feel stuck being the only expert in their businessAnyone wanting a scalable coaching model powered by culture and connectionWhy You Should ListenIf you’ve been trying to build engagement, retention, or momentum inside your coaching program and feel like you’re carrying all the weight, Brent shows you how to build a culture where students support each other, leaders rise naturally, and your community becomes the most valuable asset in your entire business.Connect with Brent Daniels:Website: https://www.wholesalinginc.com/ YouTube: https://www.youtube.com/@BrentDanielsTTP Instagram: https://www.instagram.com/realbrentdaniels/ Other Resources:Apply now for Coaching Inc.’s private mastermind at coachinginc.com