CI - S2 - 121 - Do or Die - If This Doesn’t Work, His Coaching Business Is Over - Part 2 with Brandon Rickman episode artwork

EPISODE · May 4, 2026 · 38 MIN

CI - S2 - 121 - Do or Die - If This Doesn’t Work, His Coaching Business Is Over - Part 2 with Brandon Rickman

from Coaching Inc with Tom Krol · host Tom Krol

Most people say they want clients, but when it's time to actually get on the phone and ask for the sale and close, they freeze. It is because they hesitate, overthink, and talk too much, and end up walking away with nothing.In this episode, you get a raw, behind-the-scenes look at a real coaching session where everything is on the line with Brandon Rickman. Listen, as you will hear how small mistakes are quietly killing deals. More importantly, you will also learn how to fix them in real time.This episode is a masterclass in turning conversations into paying clients. Listen and enjoy the show!You’ll Learn How To:Turn your content into a filter that attracts the right clientsStop over-talking and start closing more dealsUse simple, clear copy that convertsApply the PISO method to your contentWhat You’ll Learn in This Episode:(01:35) Brandon’s progress: leads, posts, and real conversations(04:07) Fixing weak offers and improving engagement on Facebook(05:49) When to use and not to use the calendar link(06:13) The 4 objections every prospect has(07:32) How to control the sales call from the first minute(08:54) Simple closing technique(11:57) How to attract the right audience(12:14) How to adjust messaging to target beginners(14:01) Speak less on calls, ask more questions(17:14) How to rewrite a bad copy to convert(18:47) Using podcasts and content to sharpen your positioning(19:56) The PISO framework explained step-by-step(23:44) Good copy is answering prospects' objections(26:20) The “40 good people” strategy for building powerful connections(31:58) Connect to one person a day for 40 daysWho This Episode is For:Coaches who are struggling to close clientsBeginners who are getting leads but not convertingEntrepreneurs who want to improve their salesWhy You Should Listen:If you have ever had leads but couldn't convert them, or felt like you are close but not quite there, this episode will give you real coaching, real feedback, and real mistakes being corrected on the spot.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com

Most people say they want clients, but when it's time to actually get on the phone and ask for the sale and close, they freeze. It is because they hesitate, overthink, and talk too much, and end up walking away with nothing. In this episode, you get a raw, behind-the-scenes look at a real coaching session where everything is on the line with Brandon Rickman. Listen, as you will hear how small mistakes are quietly killing deals. More importantly, you will also learn how to fix them in real tim...

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CI - S2 - 121 - Do or Die - If This Doesn’t Work, His Coaching Business Is Over - Part 2 with Brandon Rickman

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This episode is 38 minutes long.

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This episode was published on May 4, 2026.

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Most people say they want clients, but when it's time to actually get on the phone and ask for the sale and close, they freeze. It is because they hesitate, overthink, and talk too much, and end up walking away with nothing.In this episode, you get...

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