Commerce Famous Podcast

PODCAST · business

Commerce Famous Podcast

Commerce Famous is a podcast dedicated to bringing clarity and objectivity to the rapidly evolving world of B2B commerce. In every episode, Shopware’s B2B commerce experts sit down with leaders who shape the digital strategies of manufacturers, distributors, and complex organizations. These guests live and breathe B2B—navigating intricate product data, multi-layered workflows, technology ecosystems, regulatory compliance challenges, and the realities of digital transformation in legacy environments. Their insights—grounded in decades of experience across supply chains, operations, technology, and customer experience—offer a candid, sometimes provocative look at what it truly takes to modernize and scale B2B commerce. While they may not be famous in mainstream media or a household name, every guest is “famous for commerce”...or as we call them: Commerce Famous.

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    S4E6: Ian Heller

    Ian Heller | LinkedInHome Page - Distribution Strategy Group

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    S4E5: Scott Ohsman

    Always Off Brand by QuickFire - YouTubehttps://www.quickfirenow.comScott Ohsman | LinkedIn

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    S4E4: Matt Christensen

    Matt Christensen | LinkedInProduct Data Platform for Manufacturers + Distributors | DDS  

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    S4E3: Sarah Falcon

    https://www.linkedin.com/in/sarahfalcon http://falcon-consulting.co/ https://b2bea.org/ https://b2becommerceworld.org

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    S4E2: Shae Inglis - Solving Complex Problems

    Shae Inglis | LinkedInAcro Commerce + Shopware: Partners in Manufacturing Commerce | Acro Commerce

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    S4E1: Brian Walker - Adapting to Dynamic Market Changes

    www.linkedin.com/in/briankwalker/www.strategyem.comCocktails & Commerce Podcast:  www.strategyem.com/cocktails-commerce

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    S3E10: Raj De Datta - The Journey of Bloomreach

    https://www.bloomreach.com/Raj De Datta | LinkedIn

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    SPECIAL EDITION - Launch of Order Network eXchange

    www.commerceopsfoundation.orgONX Standard - Commerce Operations FoundationOrder Network eXchange standard: Github repoKelly Goetsch | LinkedInThe ecommerce platform to power your online business! | Shopware

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    S3E08: Jeremy Gryder - The Power of Connection

    Jeremy Gryder | LinkedIneCommerce Redneck | Real Talk, Smart Growth for Online Stores | eCommerce Redneck is a podcast and community led by Jeremy Gryder, where top minds in SaaS and e-commerce share real-world growth tactics, AI strategies, and platform-agnostic advice to help any store scale—no matter your background.https://youtube.com/shorts/eOuD3hGmarM?si=TwRYk6gmg167ZcQj

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    S3E06: Scot Wingo - The Evolution of Ecommerce

    Scot Wingo | LinkedInThe Jason and Scot show→ jasonandscot.comrefibuy.airetailgentic.comRetailgentic pod→ https://retailgentic.transistor.fm/

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    S3E04: Big Chat with Brent Bellm

    Host Jason Nyhus catches up with the esteemed ecommerce and payments legend Brent Bellm with a talk about how he led the BIG growth of BigCommerce, BIG IPOs, and BIG payments innovation. Sharing lessons learned and the payments evolution in ecommerce, they discuss Brent's many successful IPOs, achieving market disruption and rapid growth through payments innovation.

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    S3E03: Mike Matker | Customer Loyalty

    https://sitevibes.com/https://www.linkedin.com/in/mikematker/

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    S3E02: Andy Hoar | B2B Midmarket Commerce

    2025 Paradigm B2B Report Midmarket Commerce Solutions | Shopware | ShopwareCombine version | Paradigm B2B 

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    S3E01: Paul Briscoe & Arvind Rapaka | AI Revolution: Transforming the Future of Shopping

    Agentic Commerce Alliance: https://agentic-commerce.org/Webscale: AI-Driven Commerce Infrastructure | WebscaleAgentic Commerce Is Coming to B2B: Are You Ready for the Shift? | Human Element

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    033 | Ben Marks & Jason Nyhus | Transitions & Reflections

    In this final episode of Season 2, Ben and Jason discuss their personal journey -- from when they met to what is next on the horizon as Ben moves on and starts his new business venture. Tune in to hear their candid conversation as they reflect on their experiences together over the years, and the transition to a new chapter.

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    032 | Aysnding with Carrie

    Carrie's background in IT procurement at Ford laid a strong foundation for her career.Her transition from procurement to project management sparked her interest in software development.Carrie emphasizes the importance of agile methodologies in project management.She highlights the evolution of e-commerce platforms and their impact on the industry.Working with a talented team at Classy Llama allowed for successful project delivery.Remote work was successfully implemented at Something Digital before the pandemic.Carrie's experience with AB InBev showcases the complexities of global B2B sales.Each country had unique challenges due to different ERP systems and market conditions.The importance of understanding local markets in global implementations is crucial.Carrie's journey reflects the dynamic nature of the e-commerce landscape. Headless implementations can provide complex solutions for e-commerce.Revenue sharing models can be problematic in B2B contexts.Transformative success in B2B e-commerce is achievable with the right strategies.Regulatory challenges vary significantly by country and must be addressed in e-commerce.Conscious commerce focuses on understanding customer needs and data integrity.Content creation should not be an afterthought in e-commerce strategies.Authenticity in content is crucial for brand connection.Brands must adapt to the evolving landscape of consumer expectations.Choosing the right e-commerce platform is essential for flexibility and growth.Risk management is a critical consideration in e-commerce solutions.

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    031 | Dennis Höting and Sander Mangel | Hobnobbing on Shopware's New Community Hub

    The Shopware Community Hub aims to enhance community engagement.Quality learning content is essential for community enablement.Community events foster connections and collaboration.The development of the hub involved extensive community feedback.Investing in education is a priority for Shopware.The hub facilitates knowledge sharing among community members.Interactivity in learning paths enhances the educational experience.Community contributions are vital for the hub's success.Building a strong ecosystem requires collaboration and support.The hub is designed to adapt to the needs of its users. The interaction is the core of community engagement.Intrinsic motivation can lead to more sustainable contributions.Recognition of contributions is essential for community growth.Different individuals are motivated by different factors.Building a community hub requires understanding user needs.Learning pathways should be modular and user-focused.Community contributions enhance the value of the hub.The hub aims to create a space for collaboration and synergy.Future success depends on community feedback and involvement.Investing in community development is crucial for long-term success.

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    030 | Jason Young | Ballistic With Benjamin

    Jason Young transitioned from seminary to e-commerce through a passion for technology and community service.His agency, Ballistic, focuses on the firearms industry, which presents unique challenges and opportunities.The firearms e-commerce space is often overlooked by mainstream tech companies due to perceived risks.Building relationships is crucial in the firearms industry, where trust and loyalty are paramount.Personalization in e-commerce is becoming increasingly important, especially in sensitive markets like firearms.Merchants need to navigate the complexities of compliance and regulations in the firearms industry.Owning the platform allows businesses to pivot quickly in response to market changes.The industry is experiencing a golden era of e-commerce with more options than ever before.Trade shows are vital for relationship building rather than just closing deals.The future of e-commerce will focus on personalized experiences while respecting customer privacy.

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    029 | Margaux Mengebier |

    TakeawaysCustomer experience has evolved significantly over the past decade.Brands must focus on intentionality and discipline in their strategies.Data collection is essential, but insights are what drive success.AI is a powerful tool, but organizations must assess its ROI.B2B customers now expect B2C quality experiences.Personalization is still in its early stages of development.Consulting can help businesses identify blind spots in their strategies.The fundamentals of understanding customers remain crucial.Hyperlocal shopping and connected channels are key for future success.

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    028 | Eric Erway | Lessons from Magento: product, shipping, and innovation

    In this episode of Commerce Famous, host Ben Marks chats with Eric Erway, Vice President of Product at ShipperHQ, and a former Magento product leader. Eric brings his wealth of experience from his time at Dell, Magento, and Cart.com to explore the intricacies of ecommerce logistics and fulfillment.They dive deep into how ShipperHQ is transforming the shipping experience by providing merchants with powerful tools to optimize shipping costs, offer real-time rates, and streamline the customer experience. Eric shares insights into how advanced analytics, dimensional packing, and carrier backup rates are helping businesses save money and meet customer expectations in an Amazon-dominated world.Tune in to hear about Eric’s career journey, the future of ecommerce logistics, and how data-driven decisions are reshaping the shipping landscape for merchants worldwide.Eric Erway on LinkedInShipperHQ on LinkedInCommerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs.

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    028 | Jim Herbert | Reflections on BigCommerce, Patchworks and beyond

    In this episode of Commerce Famous, host Ben Marks sits down with Jim Herbert, the CEO of Patchworks, at Shoptalk EU in Barcelona. Jim shares insights from his extensive career in digital commerce, including his time as Senior Vice President of BigCommerce EMEA and his transition to leading Patchworks.They discuss the evolution of ecommerce technology, the growing importance of integration platforms, and how Patchworks is simplifying complex workflows with their innovative solutions. Jim also dives into the challenges of scaling businesses in Europe, the role of AI and low-code solutions in the ecommerce space, and what the future holds for platforms like Patchworks in a rapidly changing industry.Whether you're interested in ecommerce technology, integrations, or leadership in digital business, this conversation offers valuable insights from a true industry veteran.Jim Herbert on LinkedInPatchworks on LinkedInCommerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs.

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    027 | Nicole Leinbach Hoffman | Stimulating commerce: disrupting retail and sexual wellness

    In this episode of Commerce Famous, host Ben Marks sits down with Nicole Leinbach Hoffman, founder of Retail Minded and co-founder of the Independent Retailer Conference. Nicole shares her journey from working in marketing for major brands like Adidas to creating a platform that connects retailers with knowledge, resources, and community. She reflects on how she launched her retail education conference series in 2011 and how it evolved over the years, especially with the challenges brought on by the pandemic.Nicole dives into her latest venture, Stimulate, a B2B sexual wellness trade show designed to support retailers with product knowledge and retail insights in this growing industry. She discusses the intersection of commerce, education, and wellness, explaining how her events provide the tools for businesses to succeed in the ever-changing retail landscape.Tune in to hear Nicole’s insights on retail, her approach to creating unique educational experiences, and why she believes evolving with the market is key to long-term success.Nicole Leinbach Hoffman on LinkedInRetail Minded on LinkedInStimulate websiteCommerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs.

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    026 | Paul Rogers | Hack, build, scale: shaping the future of ecommerce

    In this episode of Commerce Famous, host Ben Marks sits down with Paul Rogers, co-founder of Vervaunt, a London-based ecommerce consultancy and performance marketing agency. Paul shares his journey through the ecommerce industry, starting from his early days in scrappy digital roles to leading major replatforming projects for luxury and premium brands. They dive into the challenges of building and scaling a business in the fast-evolving ecommerce landscape, discussing everything from the rise of AI and machine learning in digital marketing to the complexities of modern replatforming projects. Paul also opens up about the creation of Vervaunt Labs and the innovative digital products his team has developed to solve real-world client challenges. Tune in to hear insights from a seasoned expert who’s always pushing the boundaries of what’s possible in ecommerce.Paul Rogers on LinkedInVerdaunt on LinkedIn Commerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs.

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    025 | Linda Bustos | "The ecommerce truffle pig" on industry trends

    In the second episode of Season 2 of Commerce Famous, host Ben Marks welcomes Linda Bustos, a well-known figure in the ecommerce world and expert in customer journey analysis. Linda shares her unique insights into the evolution of digital commerce, discussing the rise of social media, the impact of emerging technologies like AI, and the importance of community in the digital age. Known for her work on the Get Elastic blog, Linda also reveals her process of discovering innovative ecommerce practices, describing herself as an "ecommerce truffle pig" who hunts for valuable insights to share with the community. This episode marks a deeper exploration into the trends that define modern ecommerce, making it a must-listen for industry professionals and enthusiasts alike.Linda Bustos on LinkedInEcom Ideas on LinkedInEdgacent on LinkedinCommerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs.

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    024 | Brian Beck | The B2B commerce evolution | Season 2 opener!

    Welcome to Season 2 of Commerce Famous! In this premiere episode, host Ben Marks sits down with Brian Beck, a 25-year veteran in the ecommerce space, renowned for his expertise in B2B. Together, they delve into the evolving landscape of B2B commerce, discussing how digital transformation is reshaping the industry. From customization needs to emerging trends, this episode is packed with insights that are crucial for anyone navigating the complexities of B2B ecommerce. Don't miss out on this engaging start to the new season!Brian Beck on LinkedInEnceiba on LinkedInMaster B2B eCommerce on LinkedinCommerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs.

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    Trailer | Season 2 | 2024

    Join host Ben Marks for another exciting season of "Commerce Famous," where he delves into the world of ecommerce with bi-weekly episodes featuring some of the most influential founders and leaders in the industry. This season promises engaging discussions with guests who bring strong opinions, rich experience, and deep historical knowledge of ecommerce. From exploring innovative tech solutions to understanding the digital transformation impacting businesses today, "Commerce Famous" is your go-to podcast for insights and stories that shape the ecommerce landscape.Subscribe now and don't miss an episode!

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    Recast | Brian Lange | The intersection of commerce and culture

    In this recast episode of Commerce Famous (first published in November 2023), host Ben Marks is joined by Brian Lange, an industry veteran from Future Commerce. They dive deep into the evolution of ecommerce, exploring how the sector has transformed over the years, especially with the rise of mobile and AI technologies. The discussion covers the journey from open-source platforms to the dominance of SaaS solutions, and how these changes have influenced both consumer behavior and business strategies.Listeners will gain insights into the unique challenges and opportunities within the ecommerce space, the concept of the participatory economy, and how consumers are increasingly shaping brand narratives. The episode also highlights the importance of staying agile and innovative to remain competitive in the fast-evolving digital landscape.Brian Lange on LinkedInFuture CommerceFuture Commerce LearningAI in Commerce Report free downloadSuggest a Guest for the Commerce Famous PodcastCommerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs.

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    Recast | Nick Johnson | The future of B2B distribution

    Welcome to another great recast episode of Commerce Famous, first published in November 2023:Ben welcomes Nick Johnson to the show. Nick is Managing Partner at Applico, co-author of the book Modern Monopolies (and also the world's first Pokémon master!). "B2B distribution sits behind everything," says Nick who has been working in the industry for many years and explains why B2B distribution is a market that is ripe for disruption and being penetrated by technology and new players. Enjoy!Nick Johnson on LinkedInApplicoApplico CapitalB2B Distribution NewsletterSuggest a Guest for the Commerce Famous PodcastCommerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs.

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    Recast | Andrew Youderian | From dropshipping to community building

    Welcome to one more Recast episode Commerce Famous!Ben meets with fellow "community nerd" Andrew Youderian. Andrew, the legendary founder of eCommerceFuel, built a strong community of entrepreneurs, many from the Shopify world, and made this his own business. Earlier in his career, Andrew pioneered the drop-shipping space and became famous for his transparency and creative marketing ideas. And as a bonus, if after listening to this episode, you feel like working with Andrew, he brings a special job offer to our listeners. Enjoy!Andrew Youderian on LinkedIneCommerceFuelsSuggest a Guest for the Commerce Famous PodcastCommerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs.

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    Recast | Lindy Crea | The future of subscriptions in ecommerce

    Welcome to another Recast episode (first published in October 2023).Ben sits down with Lindy Crea, the VP of Strategic Alliances at ReCharge Payments, a subscription service particularly popular with Shopify merchants. Throughout her career, Lindy has focused on building meaningful partnerships; she worked for the Clinton Foundation on establishing public-private collaborations in Mozambique, led global partnerships for Klarna during the company's US expansion, and currently runs partnerships at ReCharge. So it's natural that Lindy and Ben also discuss consumer friendly subscription models and speculate in which direction the industry might be heading. Another must-listen episode. Enjoy!Lindy Crea on LinkedInReCharge PaymentsSuggest a Guest for the Commerce Famous PodcastCommerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs.

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    Recast | Jorrit Steinz | The future of ecommerce marketplaces

    In this Recast episode, which originally aired in September 2023, Ben meets one of the premier marketplace experts: Jorrit Steinz, Founder & CEO of ChannelEngine and, above all, a serial entrepreneur. Jorrit just enjoys the development and growth of new and exciting business opportunities, and in this fast-paced episode Jorrit takes us on a wild ride through his career and the ever-changing ecommerce landscape. Sit back, relax and try to keep up with Jorrit!Jorrit Steinz on LinkedInChannel EngineSuggest a Guest for the Commerce Famous PodcastCommerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs.

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    Recast | Darin Lynch | Irish Titan's growth playbook

    Today, we bring you another Recast episode, first published in August 2023. Ben talks to a true titan of the industry: Darin Lynch, the Founder and CEO of Irish Titan. Darin started the Minneapolis-based agency back in 2004 and, today, almost 20 years later, he and his team are going stronger than ever.Irish Titan builds and grows ecommerce channels, following their unique philosophy. In Darin's own words: "We have a 'Titan only' model - 100% of our work is done by our Titans (no contractors, freelancers, or offshore workers). We’ve never been accused of being quiet BUT we love to listen. It’s how we engage our clients for ‘Partnerships, Not Transactions’. This all flows into our ‘why’ - Business First. Online Second℠. That means it’s not about bits and bytes, pixels, or keywords. It’s about solving real business problems for our clients." For more, listen to this super insightful episode!Darin Lynch on LinkedInIrish TitanSuggest a Guest for the Commerce Famous PodcastCommerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs.

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    Recast | Hani Batla | Adorama's journey through modernization

    Welcome to a re-release episode of Commerce Famous. Ben Marks is “Hanging out with Hani” - that is Hani Batla, the CIO & CTO of Adorama, the famed New York City retailer. Hani’s illustrious career has taken him to legendary companies, including Verizon, Comcast, Ericsson, HBO, and now Adorama. Find out why Hani joined a retailer after many years in media, and how he drives modernization at a company that has been selling online since the late 90s!Hani Batla on LinkedInAdoramaSuggest a Guest for the Commerce Famous PodcastCommerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs.

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    Update | Ben Marks | End of Season 1: What's next?

    Season 1 of Commerce Famous has wrapped up!In today's short bonus episode, host Ben Marks shares an exciting update on what's next for the podcast, how you can become a guest, and details about his second podcast project. Tune in for this brief but important 84-second announcement!Ben on LinkedInBen on Twitter/XFind Ben's new podcast here!Commerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs.

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    023 | Ethan Giffin | Navigating the new normal of ecommerce

    In this episode of Commerce Famous, host Ben Marks sits down with Ethan Giffin, founder of Groove Commerce, a creative studio specializing in ecommerce engineering and growth marketing based in Baltimore. They delve into the evolution of ecommerce, reflecting on past changes and current trends, such as the impact of GA4 updates and the significance of site speed and SEO for online retailers.Ethan shares insights into Groove Commerce's holistic approach, emphasizing the integration of design, development, and marketing to optimize ecommerce performance. They also discuss the importance of choosing the right tech stack and the role of agencies in navigating the complex ecommerce landscape for their clients. Furthermore, Ethan introduces his new podcast, Ecommerce Masters, where he interviews leaders in the ecommerce space to uncover their success stories, challenges, and insights into the industry's future. This episode offers valuable perspectives for ecommerce professionals looking to stay ahead in a rapidly evolving digital marketplace.Ethan Giffin on LinkedInGroove CommerceeCommerce Masters PodcastSuggest a Guest for the Commerce Famous PodcastCommerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs.

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    022 | Steve Dennis | Adapt or fail: surviving the retail shake-up

    In this Commerce Famous episode, Ben Marks talks with Steve Dennis at Shoptalk 2024 in Las Vegas. Steve reflects on his panel discussion about retail innovation and his career, including pivotal roles at Sears and Neiman Marcus. They touch on Steve's best-selling book "Remarkable Retail," revised for the pandemic's impacts, and the potential of AI in the industry.Steve's new book "Leaders Leap," launching on April 23, the same day as this episode, is also discussed, emphasizing the need for leadership and adaptability in retail's changing landscape. This episode offers insights into the challenges and opportunities in retail today.Steve Dennis on LinkedInGet Steve Dennis's Books here Suggest a Guest for the Commerce Famous PodcastCommerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs.

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    021 | Noah Oken-Berg & Marisol Garcia | Building Above The Fray

    In this episode of Commerce Famous, Ben Marks is joined by Noah Oken-Berg and Marisol Garcia, co-founders of Above The Fray. Noah, with a background in the wireless world and agency space, alongside Marisol, a seasoned professional in public accounting, share their journey into ecommerce. Their discussion delves into the unique blend of instinct, necessity, and diverse expertise that catalyzed their agency's inception in the Pacific Northwest.They unpack the essence of adaptability, the strengths of a global team, and the critical financial maneuvers that have steered their path. This episode offers a deep dive into ecommerce agency dynamics, enriched by Noah and Marisol's distinct perspectives, underscoring the power of collaboration and strategic vision in the digital commerce realm. Join us for an insightful exploration of the ecommerce landscape with two distinguished guests.Noah Oken-Berg on LinkedInMarisol Garcia on LinkedInAbove The FraySuggest a Guest for the Commerce Famous PodcastCommerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs.

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    020 | Kevin Eichelberger | Behind the scenes of Blue Acorn's rise

    In this episode of Commerce Famous, hosts Ben Marks sits down with Kevin Eichelberger, founder of Blue Acorn, where Ben was employee number one! Kevin shares insights into the early days of Blue Acorn, the challenges of the ecommerce space, and the evolution of the industry. The conversation delves into topics such as the impact of social commerce, the shifting consumer behavior, and the entrepreneurial opportunities within the ecommerce ecosystem. Join us as we explore the fascinating journey of Kevin Eichelberger in shaping the world of digital commerce.Kevin Eichelberger on LinkedInBlue Acorn iCiOak Point VenturesSuggest a Guest for the Commerce Famous PodcastCommerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs.

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    019 | Jason "Retailgeek" Goldberg | "We're all entitled to zero sales!"

    In this captivating episode of Commerce Famous, host Ben Marks is joined by the eminent Jason "Retailgeek" Goldberg, a titan in the commerce realm and the Chief Commerce Strategy Officer at Publicis.Jason, also celebrated for his insightful contributions on the Jason and Scot Show, delves into his extensive experience in the commerce industry, highlighting his unique perspective on the evolution of retail and digital commerce. From discussing the origins and growth of the Jason and Scott Show to exploring Jason's rich family history in retail and his pivotal role in the early days of ecommerce at Blockbuster, this episode is a treasure trove of industry insights and personal anecdotes. Ben and Jason navigate through the complexities of modern commerce, touching upon the role of AI, the importance of discovery in ecommerce, and the future of consumer engagement. Whether you're a seasoned professional or new to the industry, this episode offers valuable lessons and thought-provoking discussions on the ever-changing landscape of commerce.Join us for an episode that not only celebrates the achievements of a leading voice in retail but also provides a glimpse into the future of commerce!Topics covered00:00 Reflecting on past episodes for career insights.03:23 Russian immigrants built multi-generational business empire.08:26 Launched website, tried selling Disney video, sold Blockbuster.12:15 Digital disruption is still ongoing and evolving.17:16 Challenging traditional thinking, sales requires continual effort.22:14 Ecommerce has grown significantly despite COVID impact.25:44 Essence of sharing and discussing diverse viewpoints.29:31 In-person events valuable for building relationships.33:23 Ecommerce makes buying easy, but not discovery.35:34 AI's potential in changing search engine market.38:08 Interest in commerce via LLM search engines.Jason Goldberg on LinkedInPublicis GroupeRetailgeekJason & Scot ShowSuggest a Guest for the Commerce Famous PodcastCommerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs.

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    Cameo | Jason Nyhus at the eCom@One Podcast | Commerce Famous Cameo

    Welcome to another Commerce Famous Cameo!This week Shopware's Jason Nyhus was featured on the eCom@One with Richard Hill Podcast and we want to share this exciting episode with you right here in the Commerce Famous feed.Topics Covered– Jason's 20 year journey in eCommerce that has led him to become the President of Shopware– Online merchants should focus on complexity over revenue– Report titled “Journey of the Mid Market Merchant”. Unbiased research– Key takeaways from the forgotten tech market– Discussion about global channels– Choosing software providers is confusing for merchants– Advising on diverse products, securing funding for growth– Upgrade to self-funding modern commerce platform– Shopware seeks innovation, raises $100M in funding– Complex statement simplifies experiences, revamps digital sales– How to connect with Jason and his book recommendationeCom@One Podcast OverviewThe worst thing you can do in business is get complacent. We’ve always done it this way is the words of a company that will inevitably head in decline.Don’t let this be you.Jason joins us on the podcast this week to give us some in-depth insights into a report Shopware has commissioned all about the forgotten mid-market. You don’t want to miss this one.Mid-market merchants, do you feel lost and forgotten in a rapidly evolving eCommerce landscape?Jason Nyhus, General Manager and President at Shopware, joins Richard in this episode to delve into the mid-market merchant world. He brings 20-years of expertise to the table, specialising in software development during his career. Shopware is a German born open source eCommerce platform that helps merchants increase their online sales.Listen in to hear the key findings from the “Forgotten Mid-Market Report” – an unbiased piece of research funded by Shopware and conducted by Rick Watson. It explores those merchants stuck with a legacy platform and discusses how to evaluate solution providers and approaches, and which to consider in a selection set.He shares crucial advice for eCommerce companies, especially the neglected mid-market segment and the impact of major acquisitions. Discover how technology can be leveraged to optimise customer experiences and increase the profitability of your business.Jason also shares insights into the power of digital sales rooms and the importance of product roadmaps in the eCommerce space. So, grab your headphones and get ready for an insightful conversation that could revolutionise the way your business approaches your online strategies.Richard Hill on LinkedInJason Nyhus on LinkedIneComOne - eCommerce Growth AgencyListen to the eCom@One with Richard Hill Podcast

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    018 | Sarah Lang | Be honest! New ecommerce strategies

    In this episode of Commerce Famous, Sarah Lang, CEO of Hob by Horse, shares her agency's unwavering commitment to honesty in client interactions. This enlightening conversation delves into Hob by Horse's unique approach to business, including their bold decision to reduce marketing spendings to zero at the start of the year. Lang discusses the strategic shift towards content-driven client acquisition and how transparency and honesty have been pivotal in building trust and fostering long-lasting relationships. This episode not only highlights the importance of integrity in commerce but also provides insights into innovative business strategies that prioritize customer satisfaction and engagement. Enjoy!Sarah Lang on LinkedInHob by HorseSuggest a Guest for the Commerce Famous PodcastCommerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs.

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    Bonus | Ben Marks and Maier Bianchi visit the Discovered Podcast | Commerce Famous

    Switcheroo! In this bonus episode, Commerce Famous host Ben Marks is being interviewed. Recently, Ben and Maier Bianchi of Bemeir were guests in Rachel Tonner's podcast "Discovered by Klevu." We cross-post the entire episode here. Enjoy!The original podcast description:Step into the bustling world of ecommerce operations with Rachel Tonner in this enlightening episode. Rachel hosts Ben Marks from Shopware AG and Maier Bianchi of Bemeir, both leading figures with vast experience in ecommerce.Together, the trio navigates the intricate terrains of operational efficiency in an industry known for its rapid pace, and turbulent market challenges. They share intriguing stories that reveal how various personas—from the back office user and shopper, to the marketer and e-commerce director—navigate the challenges and triumphs of daily operations.While technology and AI undoubtedly play a part, this episode hones in on the strategies, adaptations, and forward-thinking approaches that truly drive efficiency. Listen to how businesses, irrespective of their tech stack, can elevate their operational prowess, ensuring a seamless shopping experience for end users and smoother workflows internally. We also broach the topic of “AI Washing” and how to cut through the clutter when choosing technologies.For anyone keen on understanding the nuts and bolts of operational efficiency in ecommerce, and how to achieve it, this episode promises to be an enlightening journey. Dive in!Guest bio:-Ben Marks, Director of Global Market Development at Shopware: Ben is a seasoned leader with 20 years in ecommerce. Passionate about open-source commerce, Ben’s deep insights into the industry’s needs drive global growth. He is a community builder, serving as a key figure in the Magento Association and contributing to a $5 billion/year ecosystem. As a Magento evangelist, Ben has delivered presentations worldwide, holding multiple certifications and sharing expertise in articles.-Maier Bianchi, Founder of ecommerce agency Bemeir: Maier holds the pivotal role of leading businesses into the modern digital economy. In a world that evolves like an ever-flowing river of time, Maier emphasizes the need for collaboration to adapt and thrive. His mission is clear: success should be a shared journey, not an exclusive destination.Rachel Tonner on LinkedInMaier Bianchi on LinkedInBen Marks on LinkedInListen to the Discovered by Klevu Podcast

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    017 | Niraj Aswani | NLP and ecommerce: crafting better online shopping with AI

    Today, Ben welcomes Klevu's CTO and Co-Founder Niraj Aswani. The two dive deeper into Niraj's journey from a strong academic foundation in natural language processing to confronting real-world challenges in ecommerce search functionality. They examine how Niraj's expertise has been instrumental in Klevu's development of advanced search technologies, making online shopping more intuitive and efficient for users. The conversation also covers the broader implications of integrating AI and machine learning into ecommerce platforms, focusing on how these innovations are transforming customer experiences, improving search accuracy, and influencing the future direction of the retail industry. Enjoy!Niraj Aswani on LinkedInKlevu OySuggest a Guest for the Commerce Famous PodcastCommerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs.

  47. 21

    016 | Mark Friedman | The journey of the mid-market merchant

    "Breaking Up Is Hard to Do: The Journey of the Mid-Market Merchant" is the title of a ground-breaking report that Mark Friedman, today's podcast guest, has just co-authored with Rick Watson.Download the report for freeMark joins Ben to talk about his findings as well as discuss how his long career in the retail industry has shaped his views on the mid-market.Mark is a seasoned professional in the retail industry with a history of leading companies through periods of transformation. Having previously worked at Brooks Brothers, Mark was invited by the same CEO to join Warnaco, a once-bankrupt company now thriving with a $2 billion wholesale business. At Warnaco, he managed an extensive portfolio that included legacy brands and licenses for high-profile names like Calvin Klein underwear, Calvin Klein Jeans, and Speedo North America. While the company primarily operated through wholesale channels, selling to other retailers, Mark's domain also included nurturing a small but growing digital presence for these popular brands, positioning him as an innovator in the digital retail space.Mark Friedman on LinkedInThe Marketing Playbook PodcastDownload the report for freeSuggest a Guest for the Commerce Famous PodcastCommerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs.

  48. 20

    Recast | Jim Lofgren | Nosto's CEO on crucial shifts in ecommerce

    Welcome to a special re-release episode of Commerce Famous, where today we revisit a thought-provoking conversation with Jim Lofgren, CEO of Nosto. Host Ben Marks delves into Jim's unexpected journey from aspiring banker to influential figure in the ecommerce world. Jim shares his passion for the industry, recounting his early forays into online selling and his deep interest in customer experience. The discussion turns to the impact of AI on ecommerce, with Jim shedding light on the potential of generative AI for personalized customer interactions and the nuances of maintaining authentic brand experiences. Join us as we explore the evolving landscape of ecommerce and the quest for meaningful, individualized customer engagement.Jim Lofgren on LinkedInNostoSuggest a Guest for the Commerce Famous PodcastCommerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs.

  49. 19

    015 | Stefan Hamann | The ecommerce evolution and AI's future role

    Join us on the latest episode of Commerce Famous as our host, Ben Marks, dives into an insightful conversation with Stefan Hamann, the visionary co-founder and CEO of Shopware. It's not just a chat about e-commerce trends - it's a deep dive into the future of shopping experiences, the evolution of AI in e-commerce, and a behind-the-scenes look at one of the industry’s leading platforms. Here's what you'll gain from tuning in:The Spatial Commerce Revolution: Discover how Shopware is breaking the mold with 3D experiences that could redefine how we interact with products online.AI: Beyond the Hype: Learn how integrating AI strategically can revolutionize business processes and the customer experience.Orchestration vs. Microservices: Get Stefan’s take on the tech architecture businesses should consider to manage complexity efficiently.Stefan Hamann on LinkedInShopwareSuggest a Guest for the Commerce Famous PodcastCommerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs.

  50. 18

    Recast | Tink Taylor | How dotdigital revolutionized digital marketing

    We'll be back with a brand new episode next week. In the meantime, please enjoy this recast of Commerce Famous episode 2 with Tink Taylor, the man who changed online marketing for good!Tink Taylor is the Founder & President of the dotDigital Group PLC (dotdigital). Tink has over 20 years of experience in the field of digital communications and has introduced digital marketing to companies large & small. Tink has been pivotal in the development of digital marketing since its outset in both the UK and the USA and is generally considered to be an absolute legend in the industry.Tink first launched dotdigital in the US in 2012 and later took dotmailer to APAC in 2015. He constantly strives to help individual organizations, and the industry as a whole, to develop & progress, acting as a serial tech advisor and investor outside of dotdigital.Tink Taylor on LinkedIndotdigitalSuggest a Guest for the Commerce Famous PodcastCommerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs.

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ABOUT THIS SHOW

Commerce Famous is a podcast dedicated to bringing clarity and objectivity to the rapidly evolving world of B2B commerce. In every episode, Shopware’s B2B commerce experts sit down with leaders who shape the digital strategies of manufacturers, distributors, and complex organizations. These guests live and breathe B2B—navigating intricate product data, multi-layered workflows, technology ecosystems, regulatory compliance challenges, and the realities of digital transformation in legacy environments. Their insights—grounded in decades of experience across supply chains, operations, technology, and customer experience—offer a candid, sometimes provocative look at what it truly takes to modernize and scale B2B commerce. While they may not be famous in mainstream media or a household name, every guest is “famous for commerce”...or as we call them: Commerce Famous.

HOSTED BY

Jason Nyhus

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