029 | Margaux Mengebier |

from Commerce Famous Podcast Hosted by Margaux Mengebier, Ben Marks

Takeaways Customer experience has evolved significantly over the past decade. Brands must focus on intentionality and discipline in their strategies. Data collection is essential, but insights are what drive success. AI is a powerful tool, but organizations must assess its ROI. B2B customers now expect B2C quality experiences. Personalization is still in its early stages of development. Consulting can help businesses identify blind spots in their strategies. The fundamentals of understanding customers remain crucial. Hyperlocal shopping and connected channels are key for future success.

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What this episode covers

Aaand we're back from the end of year break! In this episode of Commerce Famous, host Ben Marks interviews Margaux Mengebier, Director of CX & Marketing Strategy at West Monroe, who shares her extensive experience in digital transformation and customer experience. They discuss the evolution of customer interactions with brands, the importance of data and analytics, and the impact of AI on business strategies.

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029 | Margaux Mengebier |

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How long is this episode of Commerce Famous Podcast?

This episode is 23 minutes long.

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This episode was published on January 15, 2025.

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