PODCAST · business
Couch Cubicle Podcast
by Dear Abby
Couch Cubicle is the podcast for WellGirls running small businesses, mini brands, and side hustles — where the woo meets the work and the stories meet the systems. Hosted by Abby, it’s part pep talk, part practical: raw, relatable stories, simple tools, and guest chats to help you stop people-pleasing, ditch comparison, and finally back yourself. Pull up a cushion, celebrate the little wins, and build a business that feels good for your body and your bank account.
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Good Enough Is Good Enough: A Conversation with Ebony Foster
What if the thing you’ve been calling too much was actually your superpower?In this episode, I sit down with Ebony Foster, the founder of The Panic Club, to talk about confidence, self-acceptance, and the myth of perfection. Ebony opens up about her ADHD diagnosis, how it changed the way she works, and why “good enough” is often exactly what you need to move forward.We dive into what it really takes to build confidence when your brain won’t slow down — the boundaries that protect your energy, the moments that rebuild your self-trust, and the power of community when you feel like you’re falling apart.If you’ve ever felt stuck in perfectionism, struggled to keep up, or wondered if you’re the only one spinning plates and still doubting yourself — this one’s for you.This episode will remind you that done is better than perfect, boundaries are self-respect in action, and you don’t need to have it all together to be wildly capable.You can find Ebony on Instagram @thepanicclubFind Couch Cubicle @wellgirlworkFind Abby @dear__abby_
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Building a Brand Before the Product - Chantelle's Story
If you think you need the perfect product before you can launch, think again. In this episode, I sit down with Chantelle, the creative mind behind Pink Stachio — the world’s first strawberry pistachio spread.Here’s the wild part: Chantelle built a powerful brand, a loyal community, and even ran viral pop-ups… all before her signature product officially hit the shelves. That takes vision, persistence, and a whole lot of optimism.In our conversation, she shares exactly how she did it — from balancing a full-time job while building her business, to avoiding burnout, to why planning and time management are non-negotiables. We also dive into the mindset piece: how open-mindedness, market validation, and genuine passion make selling feel effortless.This isn’t just a story about food. It’s a masterclass in building something that connects people, solves a problem, and creates joy.If you’ve ever thought you’re not ready to start because “it’s not perfect yet” - Chantelle’s story will change your mind.⏱ Episode Chapters – Chantelle, Pink Stachio00:00 – Intro: Meet Chantelle & Pink Stachio03:06 – Building a Brand Before the Product Launch05:20 – Partnerships, Feedback & Team Dynamics06:26 – Balancing a Full-Time Job and Entrepreneurship08:42 – Lessons From Burnout & Finding Balance10:55 – Planning and Time Management That Actually Work12:56 – From Employee to Entrepreneur: Taking the Leap13:22 – Market Validation Through Community Engagement15:53 – Crafting a Brand Identity That Sticks20:08 – Smart Marketing Strategies Pre-Launch23:05 – Food as a Connector: Creating Shared Moments24:05 – Passion-Driven Selling: Why It Feels Natural29:08 – Mindset Shifts: Choosing Optimism & Accountability32:30 – Building a Joyful Work Environment34:40 – Closing Thoughts & TakeawaysLINKS: Shantelle @shantellel.ai @pink.stachio Abby @dear__abby_ @wellgirlwork
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Authenticity in Branding: When Life gives you lemons with Jayde Winsley
What if the very things that broke you became the foundation of your brand?That’s the story of Jayde Winsley, a business owner and fierce advocate for women in business. In this raw conversation, Jayde shares how motherhood, COVID, and depression pushed her to the edge — and how she rebuilt with authenticity, resilience, and a whole lot of self-belief.We’re talking about the lessons you only learn by failing, the toxic people you have to walk away from, and the power of choosing yourself, even when it feels impossible.If you’ve ever battled self-doubt, compared yourself to everyone else, or wondered if you’re really cut out for this… Jayde’s story will remind you that your most powerful strategy is authenticity.This is not just about building a brand. It’s about building a life that feels true.⏱️ Chapters00:00 – Introduction to Jayde Winsley and Her Journey03:16 – The Impact of Motherhood and COVID-1905:11 – Turning Point: Choosing to Pursue Her Own Path06:39 – Overcoming Depression and Finding Purpose08:14 – Lessons from Failure and Resilience09:59 – The Importance of Self-Worth11:11 – Finding Your Why and Authenticity13:14 – Building a Personal Brand15:06 – The Power of Vulnerability and Authenticity16:26 – Navigating the Comparison Trap17:07 – Building Confidence Through Self-Care18:03 – Practical Steps to Self-Belief19:56 – The Importance of Knowing Your 'Why'20:49 – Letting Go of Toxic Relationships22:44 – Choosing Yourself Over Others23:37 – The Impact of Toxic People25:36 – Overcoming Self-Doubt and Fear26:55 – Finding Your Purpose and Vision27:42 – Navigating Challenges in Business29:06 – Embracing the Journey of Growth31:09 – OutroConnect with Jayde: @women.in.business.australiaFind Abby at: @wellgirlwork | @dear__abby_🔗 Links
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Welcome Loungers!
Couch Cubicle is your permission slip love note to build a business that feels good for your nervous system - with stories, systems, and soft pep talks to remind you that you can do this. Some weeks it’ll be you, me, and a cup of tea. Other weeks, amazing guests will pull up a cushion. Either way, you’ll leave feeling seen, supported, and a little more in love with your business.
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How Creativity Saved Me from Postpartum Depression | With Kelsey
What if your hardest season became the start of something beautiful? In this episode, Kelsey — founder of Where the Roses Grow — shares how postpartum depression led her to rediscover creativity and build a floral studio filled with heart. We talk balancing motherhood and business, managing anxiety, and the double-edged sword of social media. This is a reminder to stay authentic, hold onto your why, and find magic in everyday life. 🌸Chapters: 00:00The Birth of a Floral Studio05:05Balancing Motherhood and Business10:33Managing Anxiety and Creativity15:44Finding Support and Staying Grounded15:47Balancing Dreams and Reality17:35The Week in the Life of a Florist18:42E-Commerce and Event Management20:39The Impact of Social Media on Business23:52Planning for the Future25:23Turning Creativity into Business27:34The Emotional Connection of Flowers and CandlesLINKS: Kelsey Instagram: @wheretherosesgrowAbby: @dear__abby_The Pod: @wellgirlwork
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ABOUT THIS SHOW
Couch Cubicle is the podcast for WellGirls running small businesses, mini brands, and side hustles — where the woo meets the work and the stories meet the systems. Hosted by Abby, it’s part pep talk, part practical: raw, relatable stories, simple tools, and guest chats to help you stop people-pleasing, ditch comparison, and finally back yourself. Pull up a cushion, celebrate the little wins, and build a business that feels good for your body and your bank account.
HOSTED BY
Dear Abby
CATEGORIES
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