10-Minute Revenue Operations with Nomadic Chad

Users are trying to buy you inside ChatGPT. Are you showing up there?Chad interviews Adrien, a French SEO/AEO expert based in Bangkok, about the rise of AEO/GEO (AI visibility) and how businesses can be recommended by LLMs like ChatGPT, Perplexity, Claude, and Gemini. Adrien says LLM-driven traffic converts far higher than traditional SEO—around 9% vs under 1%—because users are “lazy” and increasingly trust AI over ad-heavy Google results. He argues SEO remains a necessary foundation but not sufficient for AI recommendations, which depend on being mentioned across the web on sources LLMs use (often LinkedIn, Reddit, and YouTube). Adrien describes his agency and his SaaS tool for monitoring AI visibility and source citations, outlines a content workflow that starts from the top questions prospects ask, and explains how to self-audit with a set of informational and transactional prompts.---Adrien Thomas is the co founder of Crescendo Agency and Clairon, a golf addict, and an NBA fan.Adrien's LinkedIn: https://www.linkedin.com/in/athomas-crescendo/Crescendo Agency (SEO/GEO Agency): https://www.crescendoagency.ai/Clairon AI (GEO Analytics Solution): https://clairon.ai/Crescendo's Youtube Channel:https://www.youtube.com/@crescendoagency Clairon's Youtube Channel: https://www.youtube.com/@ClaironAISearchGEO ---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 Meet and define GEO01:11 Why AI traffic converts04:53 Google vs AI search reality08:14 Adrian background and offer11:18 Hype vs real AEO12:55 Sources that LLMs trust18:29 Trust and bias in LLMs22:47 Content repurposing playbook26:22 Bottom-up lead strategy29:08 Ransomware example workflow33:03 Repurpose One Answer Everywhere34:29 Do You Need A Website35:21 Owning A Keyword On LinkedIn37:50 Why Reddit Ranks So Well41:33 Reddit Tactics Patience And Karma43:34 Turning Reddit Value Into Leads47:29 AI Traffic Volume Misconception50:09 How Fast AI Search Is Growing51:19 Google AI Overview Vs Search54:51 The Future Moat Devices Not Models59:22 Self Audit Your LLM Visibility01:01:53 Clareon Who Its For And Next Steps01:04:47 Final Takeaways And Where To Follow

You've probably got your ICP wrong, and you're making expensive mistakes in your pipeline.Chad interviews Lindsay Rios, owner of GTM Done Right, about why founders often hire sales too early and why “if we hire salespeople, deals will come” doesn’t work.They unpack defining a true ideal customer profile using qualitative and quantitative signals, ranking ICP high/medium/low, and avoiding “vampire” deals that linger past the normal sales cycle. Lindsay covers forecasting and the pitfalls of poopy pipelines, emphasizing that only qualified deals belong in pipeline, leaders must be taught forecasting, and CRM/rev ops should enable sellers rather than add required-field friction.Lindsay explains her fractional model serving scaling startups/SMBs (often $5–$30M) that grew through network and word-of-mouth but stalled because they never scaled intentionally.The episode also covers guidance on sales careers, active listening, and sales leadership expectations.---Lindsay Rios is a fractional CRO and co-founder of Luminetics.Lindsay's LinkedIn: https://www.linkedin.com/in/lindsayrios/ ---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 Why Sales Matters00:23 Founder Led Sales Trap03:02 When to Hire Sales04:19 Repeatable Sales Motion05:13 Warm Network Limits06:30 Fractional GTM Help08:54 Define Your ICP13:14 ICP Red Flags15:06 Kill Vampire Deals16:18 Qualify Faster in Discovery17:23 Selling Without Being Salesy20:50 Runway and Hiring Budget21:34 Why Sales Needs Base Pay25:56 Pay for Talent Reality31:05 Sales Is High Risk32:33 Founder Leadership Blindspots37:37 What Founding Means39:33 Hiring Market Is Brutal41:17 Recruiter Screening Madness42:11 Awkward AI Interviews43:12 Non Negotiables After Layoffs44:05 Owning Your Own Work46:26 Poopy Pipeline Defined47:25 Forecasting Culture Fixes50:49 Pipeline Data That Matters56:33 Intuition Versus CRM Math01:03:17 Rev Ops Enablement Not Blockers01:09:09 Clawbacks And Commission Design01:10:37 Who Should Choose Sales01:18:07 Skills And Leadership Paths01:24:05 Wrap Up And Where To Find Lindsay

Most people are bad at leadership.Chad and Dan Rochon discuss how leaders stay reactive and hide behind busy calendars instead of being present for their teams.Dan defines leadership as teaching someone how to think so they can get what they want. He contrasts ethical influence with manipulation and shares the CPI communication model: build rapport (connection of energy), ask adept questions to uncover internal/external pain and desire, and actively listen. They cover why top performers often fail as managers, how to hire and retain talent (including Dan’s SCARLET acronym), and how clear expectations make performance and firing conversations objective and compassionate. Dan explains “pre-decision compasses” for making tough calls under pressure, the need for autonomy for middle managers, and his focus on impact over money, plus his book Teach to Sell.---Dan Rochon is the founder of Teach to Sell, and the host of the No Broke Months podcast.Dan's LinkedIn: https://www.linkedin.com/in/danrochon/Dan's website: https://nobrokemonths.com/ ---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 Leaders Hiding in Busyness00:28 Defining Real Leadership01:04 Teaching People to Think02:38 Founders vs Technicians04:39 Ethical Influence vs Manipulation06:39 CPI Communication Model08:08 Pain and Desire Framework10:19 Origin Story and Teach to Sell12:27 Scaling with the Leadership Pyramid15:14 Hiring for Culture and Scarlet17:24 Attitude Aptitude and References19:10 Stallions Camels and Team Fit23:21 Retaining Talent with Clear Expectations25:21 Compassionate Firing and the Jedi Trick28:28 Ethical Performance Exits30:37 Leadership Above the Trenches32:33 Know Enough to Lead35:38 Pre Decision Compass39:28 Pressure and Middle Managers45:29 Cost of Leadership Credit48:11 Impact Over Money53:29 Ego Identity and Fit55:57 Relief After Letting Go57:13 Teach to Sell Wrap Up

Does more money fix your business problems?Chad interviews Nate Littlewood, a “future-ready CFO” and co-founder-on-demand for e-commerce and consumer goods founders, about why grinding for more revenue often masks deeper issues that show up in the financials. Nate explains how he reads tea leaves in statements—like revenue per SKU, gross-to-net gaps, CAC vs lifetime gross profit, and peer benchmarking—to identify the real constraints, including inventory, marketing efficiency, and operational bottlenecks. He outlines three founder archetypes and describes his process for narrowing 20–30 initiatives to 2–3 using ROI, bottleneck analysis, and skills alignment. He distinguishes CFO strategy from accounting compliance, highlights cash flow vs profitability pitfalls (especially inventory overbuying), and positions his value as focus, capital allocation clarity, and “founder therapy.”---Nate Littlewood is the founder of Future Ready CFO, and host of Profits on Purpose.Nate's LinkedIn: https://www.linkedin.com/in/nathanlittlewood/Nate's website: https://www.futurereadycfo.com/ ---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 Revenue Won’t Fix It01:40 Read the Financial Tea Leaves02:31 Revenue per SKU Signal06:00 Founder Archetypes Explained09:26 What a CFO Really Does13:32 How Clients Find Him17:00 Three Filters for Priorities19:46 Skills Alignment Matters23:08 CRO Project Gone Wrong27:07 Why Finance Creates Focus28:50 Gross to Net Math29:07 Benchmarking Profit Leaks30:40 Founders Ignore Finance33:41 Selling CFO Value37:43 Cash Flow vs Profit38:56 Inventory Overordering Costs43:30 Who CFO Helps46:59 Org Chart Key Hires51:20 Ideal Client Fit56:19 Future Ready CFO58:15 Founder Therapy Angle01:00:33 Where to Find Nate01:01:44 Closing Thanks

If you're using LinkedIn, you're probably one of the BILLION people using it wrong.Chad interviews Nikolett Jaksa, a LinkedIn coach and ghostwriter with 40,000 followers who’s been featured in Forbes twice, about why many B2B SaaS founders misuse LinkedIn because they fear looking “cringe” and default to job updates or generic posts. Niki explains the key to success on LinkedIn. She outlines a practical profile framework—professional headshot, banner with core message and call to action, a benefit-driven headline, an “About” section with social proof and CTA, a featured section with 4–5 clickable link thumbnails.They discuss posting via content pillars 3–5 times per week, using images for attention, and sharing professional personal content while avoiding engagement bait. Niki shares that consistent engagement can lead to recognition at events and more inbound opportunities, and invites viewers to her free email course via her LinkedIn or website.---Nikolett Jaksa is a personal brand strategist, LinkedIn coach, and LinkedIn ghostwriter.Nikolett's LinkedIn: https://www.linkedin.com/in/nikolettjaksa/ ---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 LinkedIn Success Metrics00:35 Why Founders Avoid LinkedIn01:55 Goals Leads vs Authority02:47 From Corporate to Inbound04:50 Commenting Beats Posting05:36 Stop the AI Comments08:08 LinkedIn vs Other Platforms10:02 Niki’s Growth Timeline13:43 Professional Branding That Works16:20 Memes and Motivation Traps18:22 Who Niki Helps20:48 Profile Makeover Basics23:11 Banner CTA and Social Proof25:27 Name and Headline Strategy30:12 About Section That Converts31:06 Featured Section Strategy32:02 Link Thumbnails And Clicks34:28 Experience Stories Not Bullets37:41 Human Voice Over Jargon40:43 Recommendations And Social Proof41:31 Posting Ideas For Introverts43:47 Images Video And Effort46:44 Personal Posts Without Cringe52:26 Cadence And Content Pillars57:40 Daily Commenting Playbook58:33 Client Wins And Visibility01:01:09 Wrap Up And Free Course

You might be focused on the wrong things as a founder.Chad interviews Benedikt Meuthen about why founders must be salespeople and why strong sales execution can outperform even a great product with weak sales. Benedict explains “message-market fit” and warns against relying on early customers from warm connections. They discuss scaling lessons from growing a desk-booking SaaS during COVID from near zero systems to a structured revenue engine, including prioritizing conversion when inbound is strong, hiring sales ops early, and using ops for data-driven pushback. Benedict outlines stages from $0–$1M ARR (PMF/MMF), $1M–$5M (repeatable sales motion), and $5M–$10M (net retention with customer success and account management), plus hiring and performance challenges in Europe vs the US. He covers entering DACH markets, the role of fractional leaders, burnout from fast career climbs, and advice for sellers and founders to find mentors and build balanced founding teams.---Benedikt Meuthen is the founder of BM Sales SolutionsBenedikt's LinkedIn: https://www.linkedin.com/in/benedikt-meuthen/ ---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 Founders Must Sell01:38 Why Finance Led Teams Fail03:23 Message Market Fit Explained05:44 Messaging Case Studies08:56 Desperate Growth Story11:38 First Key Hires14:55 What Great Sales Ops Does18:04 Hiring Ops on a Budget21:36 Fractional RevOps and LinkedIn25:50 Honest Marketing vs Hype27:43 Scaling Lessons to 10M ARR29:24 Startup to Scaleup Thrill29:45 Revenue Phases to 10M30:30 Customer Success and Upsells31:37 Hiring Mistakes and Burnout32:43 Selling Across Cultures34:07 Winning the DACH Market42:39 Ideal Client and Engagement44:44 Founder Role in Sales47:19 Hard Calls on Team Fit51:07 Fractional CRO Value53:13 Advice for Sellers and Founders58:13 Where to Find Ben

You're letting huge pipeline slip away!Chad interviews Mandy about why enterprise sales teams waste hundreds of thousands on LinkedIn Sales Navigator by treating it like a directory instead of using its curated feed, lead lists, saved searches, and relationship-building features. Mandy argues most reps fail to engage prospects ahead of outreach and that simple daily engagement—commenting like a real human, referencing specific details, and avoiding obvious AI—can cut through noise and increase response rates compared to cold email. She shares her background using LinkedIn since 2010, building courses and a training brand, and explains how personal brand and a clear unique point of view drive pipeline, recruiting interest, promotions, speaking gigs, and inbound leads. They review common profile mistakes (generic headlines, missing About/Featured sections, weak banners, empty experience descriptions) and recommend starting with a manageable posting cadence and human, experience-based content.---Mandy McEwen is the founder of Luminetics and Mod Girl Marketing.Mandy's LinkedIn: https://www.linkedin.com/in/mandymcewen/Get a customized LinkedIn strategy with Mandy's free AI: https://learn.golumi.io/strategist/ ---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 Sales Navigator Waste01:11 Feed Engagement Workflow02:43 Beat AI Noise05:08 LinkedIn Journey Since 201008:42 Friendly Leader Method10:31 Human DMs That Convert13:43 Advanced Sales Nav Plays18:42 Personal Brand In AI Search21:12 Unique POV Framework26:36 Personal Content Ideas30:06 Authentic Video Style31:16 Humanize Without Selfies31:47 Photos vs Video on LinkedIn32:21 Algorithm Shifts and Revenue33:19 Profile Basics That Convert34:27 Troy Profile Tear Down39:20 SEO Mindset for LinkedIn42:07 Text Only vs Visual Posts43:58 Charlie Profile and Reposts49:40 Posting Cadence That Works50:58 Turn Calls Into Content54:21 Proof Results and Growth57:17 Where to Find Mandy

You probably built your revenue operations wrong. These mistakes cost you hundreds of thousands of dollars a year.Chad interviews Tyson Parody about why RevOps needs standardized language, clear ownership, and strong foundations—CRM, marketing automation, web/DNS, integrations, data hygiene, and activity capture—before adding more tools. He contrasts an “architect” (holding the full system: infrastructure, UX, dependencies, and adoption) with an “operator” (singular execution for a leader), using examples like duplicate-ridden CRMs, shadow spreadsheets, and org-chart confusion over who owns revenue in PE-backed companies. They discuss AI’s real value, risks of fragile stacks, potential CRM disruptors, and the importance of empathy and adoption to drive predictable forecasting.---Tyson Parody is a Revenue Systems Architect and founder of Sixty North.Tyson's LinkedIn: https://www.linkedin.com/in/tyson-parody-078a40184/---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 LinkedIn Noise Today01:21 Finding Real Signals02:12 RevOps Buzzword Explosion04:58 Standardizing RevOps Language05:24 What a RevOps Architect Does07:48 Architect vs Operator Questions09:13 Ownership Vacuum in Revenue11:33 Data Cleanup Reality Check15:53 Who Chad Serves21:21 AI Tools Streamlining Sales25:53 CRM as Source of Truth28:37 Salesforce vs HubSpot Debate34:37 Consultant Trap and Hiring Gaps35:57 Unicorn Roles Rising37:09 Fragile Systems Jenga38:31 Wild West Tooling40:06 Cognitive Fitness Matters41:28 Sweet Spot Companies42:56 CRM Standards First46:23 Pipeline Foundations49:21 Activity Tracking Basics51:34 Territories and Leadership54:52 Adoption Hearts Minds57:21 LinkedIn Photos Metaphors01:03:31 AI Context Coaching01:08:25 Ask Hard Questions01:10:28 Wrap Up and Where

What's actually making your business money?Chad interviews Johnny Sengelmann, a revenue operations consultant, about what RevOps is, how to explain its value beyond “dashboards,” and why it should be framed as a revenue driver rather than an enablement cost center. Johnny talks about building best-practice go-to-market infrastructure—systems, process, reporting, and reliable data—tailored by company size and vertical, typically serving $5M–$100M businesses across B2B SaaS and legacy industries like pest control and carports. Topics include: defending RevOps investment using consistent metrics and exit multiples, common problems like duplicate/dirty CRM data and low MQL-to-SQL conversion, and the importance of diagnosing and optimizing the full funnel. Agencies vs in-house hires make sense, revenue growth examples, and HubSpot-only delivery, AI use cases (including Claude and HubSpot Breeze).---Johnny Sengelmann is CEO of Blu Mountain, a revenue centric Hubspot consultancy.Johnny's LinkedIn: https://www.linkedin.com/in/johnny-sengelmann-8385b030/View Johnny's assessment on whether you should hire in-house or pay an agency: https://www.blumountain.me/guides/guide-to-in-house-vs-consulting---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 RevOps Explained Simply01:18 Who RevOps Serves02:44 Consulting Pitch and Scope05:04 Proving RevOps ROI08:30 Dashboards to Diagnosis12:11 Making Founders Aware13:32 Quick Wins and Resistance15:06 Strategy Versus Slide Decks19:43 Agency Versus In House22:52 Scaling Across Functions25:14 HubSpot Focus and Why28:29 HubSpot Evolution to Service29:44 Salesforce vs HubSpot30:07 When Clients Need Help31:31 HubSpot AI Integrations32:37 Claude in RevOps34:44 Pragmatic AI Strategy38:14 Real AI Automation Wins40:40 Avoiding AI Busywork43:04 Pipeline and Activity Basics46:21 Sales Empathy and Training50:34 Who They Serve Best52:46 Revenue Success Stories55:01 Accountability and Retros56:49 Resources and Where to Find57:34 Final Wrap Up

Some founders and corporate leaders are great at sales and don't even know they're selling, others are bad at it and wish they knew how to do it better.Chad interviews Monica, who runs MSP Consulting, about B2B SaaS founders can feel overwhelmed due to investor pressure, conflicting sales advice, and trend-driven jargon.Monica contrasts this with “real” service businesses that focus on operations and explains her work helping SaaS founders from $1M–$10M ARR cut through GTM noise and build scalable revenue teams across stages.The conversation also covers AI’s limits in sales, human attention and energy, and how founders can use LinkedIn to build parasocial trust that drives pipeline.---Monica Stewart helps B2B SaaS founders leverage existing momentum into repeatable enterprise sales systems that make revenue predictable.Monica's LinkedIn: https://www.linkedin.com/in/monica-stewart/---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 Why SaaS Feels Exhausting00:32 VC Pressure and Profitability02:16 Why Real Businesses Win05:43 Turning Natural Sellers Into Teams08:53 The Sales Bell Curve14:39 What Elite Sellers Do Differently17:53 MSP Consulting and Client Stages21:24 First Sales Hire Decisions23:20 GTM Assessment Without Jargon26:48 AI Hype and Bubble Signals33:22 Avoiding Overbuilt AI GTM Stacks34:32 AI vs Human Attention in Sales36:20 AI Speeds Up Deals37:22 Why Sales Stays Human38:02 Energy and AI Slop40:36 Authentic Content Wins45:48 Four Content Pillars49:15 Parasocial Brand Power50:49 Employee Brands at Scale58:36 LinkedIn Four Cs Playbook59:39 Connection Requests Debate01:06:01 Parting Advice and Where to Find

Why do the best CROs come from sales experience rather than other functions?Chad interviews Maya Gershon, a Chief Revenue Officer, about what a CRO is, the business impact of strong revenue leadership, and what it takes to be a great CRO vs a "flat" CRO.Maya goes into CRO scope, including marketing, presales, and customer success.She shares examples where she kept companies alive and funded legal costs through revenue during a major lawsuit. She also talks about her military experience and how that shaped how she comes into boardrooms.We dive into quarter-end pressure, the tension between product and sales, and why CROs must stay calm to keep teams performing. We also talk about private equity, emphasizing process, and we go into her “eight pillars” revenue methodology.---Maya Gershon is a seasoned CRO, and an industry expert on revenue and commercial DD.Maya's LinkedIn: https://www.linkedin.com/in/maya-gershon-5110a11/---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 Meet the CRO00:35 What a CRO Does02:41 Revenue Ops vs Sales Ops03:49 Path to Becoming CRO04:50 CRO as Problem Solver05:45 Crisis Story Keeping Company Alive09:05 Sales Product Tension11:04 Maya Background and Career14:03 From Engineer to Sales Leader14:59 WeWork Cyber and PE Acquisitions16:40 What CROs Miss18:19 Sales as a Career19:26 Advice for Grads21:39 Private Equity Reality25:16 Eight Pillars Method28:28 Military Leadership Lessons30:21 Staying Calm Under Pressure32:04 Where to Find Maya

Do you actually need revenue operations in your company? And what are you paying these guys for? This episode covers the people, process, and technology required for a business to make money and keep the lights on.Chad Tabary and Lauren Mischke cover: sales ops as the execution engine (territories, forecasting, pipeline, CRM workflows) and rev ops as end-to-end revenue system architecture aligning marketing, sales, and post-sales, including tooling and forecasting infrastructure. We dig into AI in companies and revenue operations today, and also dive into some fascinating tools like Clay.---Lauren Mischke is the head of Revenue Operations for Laurel. Lauren's LinkedIn: https://www.linkedin.com/in/lauren-mischke/---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 AI Company Money Talk00:54 RevOps Defined In Practice02:11 Customer Journey And RevOps07:02 Quote To Cash Basics08:50 Why RevOps Exists09:26 Guest Background And Philosophy11:56 RevOps As Product Org14:17 Data Lakes And Steel Thread21:35 Signals Data Quality And Stickiness25:15 Usage Signals And Forecasting26:38 Ops Headcount Value Debate27:23 Pitching RevOps Value28:36 Strategy Before Plumbing29:53 AI Speeds Strategic Work30:55 AI Hype Meets Reality33:02 Experience Gap Problem35:01 RevOps Upskilling Marriage38:32 RevOps as Product Team40:36 Career Wins Data to UI45:21 Clay as Orchestration Engine49:33 Laurel Scaling and CRM Future53:25 Wrap Up and Thanks

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