What The Heck is RevOps? | Lauren Mischke | #chadtpodcast Ep. 19

Do you actually need revenue operations in your company? And what are you paying these guys for? This episode covers the people, process, and technology required for a business to make money and keep the lights on.Chad Tabary and Lauren Mischke cover: sales ops as the execution engine (territories, forecasting, pipeline, CRM workflows) and rev ops as end-to-end revenue system architecture aligning marketing, sales, and post-sales, including tooling and forecasting infrastructure. We dig into AI in companies and revenue operations today, and also dive into some fascinating tools like Clay.---Lauren Mischke is the head of Revenue Operations for Laurel. Lauren's LinkedIn: https://www.linkedin.com/in/lauren-mischke/---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 AI Company Money Talk00:54 RevOps Defined In Practice02:11 Customer Journey And RevOps07:02 Quote To Cash Basics08:50 Why RevOps Exists09:26 Guest Background And Philosophy11:56 RevOps As Product Org14:17 Data Lakes And Steel Thread21:35 Signals Data Quality And Stickiness25:15 Usage Signals And Forecasting26:38 Ops Headcount Value Debate27:23 Pitching RevOps Value28:36 Strategy Before Plumbing29:53 AI Speeds Strategic Work30:55 AI Hype Meets Reality33:02 Experience Gap Problem35:01 RevOps Upskilling Marriage38:32 RevOps as Product Team40:36 Career Wins Data to UI45:21 Clay as Orchestration Engine49:33 Laurel Scaling and CRM Future53:25 Wrap Up and Thanks