3 MINUTES BULLSHIT WITH GEORGE

In this episode of 3 MINUTES BULLSHIT WITH GEORGE, George Natsvlishvili is joined by Nay Cook-Nelson, Growth Marketing Lead at NineTwoThree AI Studio. NineTwoThree AI Studio is an AI development agency that builds custom AI solutions for companies.Nay shares his experience as a Mobile Growth Expert regarding the MAU Vegas. Check out all the other episodes of 3 MINUTES BULLSHIT WITH GEORGE on our website or on Youtube channel. Connect with Nay and NineTwoThree AI Studio here:Nay Cook-Nelson's LinkedinNineTwoThree AI StudioTimestamps:00:00           Dance00:10           Nay’s Introduction00:21           MAU Vegas unfiltered01:55           BloopersTranscript & Key takeaways from the episode:What is MAU Vegas? What happens inside:MAU Vegas stands out for its strong balance between high-quality content and exceptional networking opportunities. While sessions like RevenueCat’s interactive, game show-style presentation and discussions around CRM, AI, and web-to-app strategies were highly valuable, the real impact often comes from informal interactions: side conversations, speaker room discussions, and spontaneous exchanges.Looking ahead, there is an opportunity to further enhance engagement by expanding interactive formats (e.g., gamified sessions) and increasing visibility and accessibility of roundtables and community-driven discussions. Strengthening these elements could deepen participation and make the experience even more impactful.George: MAU Vegas. What do you like, which content do you like? What do you do not? What content do you want to hear or see next year?Nay: What I love is the networking opportunity, the side conversations. Yes, the content was really rich, but some of my most valuable things were talking to someone in the speaker room or talking to someone at lunch or just having a small question by reading someone's shirt. That is so valuable about MAU, because you go on the stages. RevenueCat did a great session. There's a CRM AI session, there's a web, the app session, things that I'm not often thinking about at home, but then the side conversations are extremely valuable as well. And then some of the things that could be better. Maybe I'd like to have more opportunities, maybe it's me, just attending more roundtables like these discussions, more community interaction and maybe that's just me for not attending more of those opportunities. George:  Got it. So, you like some content, some networking here, yes? What do you miss about the roundtable to get more engaged? Nay: Yeah. But I'll give a shout out to RevenueCat’s presentation. Did you see that one? It was one that was like a game show. More like that would be so cool. Everyone was so engaged. Finding new ways to get people engaged is always good.  Thank you – and feel free to check the other episodes.Ciao!► Subscribe: https://www.youtube.com/channel/UCi5bKzetDnfMmstGNDCZaVw?sub_confirmation=1 to check the other episodes. #DigitalMarketing #digitalmarketingpodcast #mobile #Growth #Marketing #mobilegrowthmarketing #mobileanpps #mobileappmarketing #mobilemarketing #mobilegrowth #mobileappgrowth #appmarketing #mobilegrowthshow #mobilegrowthpodcast #growthhacking #appgrowthshow #mobilegrowthshow #apppromotionshow #appgrowth #AppsGrowth #MAUVEGAS #MauVegas #MauVegas2026 #MAU #3minutesbullshitwithGeorge #Bullshitwithgeorge #3minutesbullshit

Episode #49 of 3 MINUTES BULLSHIT WITH GEORGE featured Adrian Sarasa, Head of User Acquisition. We discussed how to set up the UA Localization Strategy.   Check out all the other episodes of 3 MINUTES BULLSHIT WITH GEORGE on Youtube Channel https://www.youtube.com/channel/UCi5bKzetDnfMmstGNDCZaVw/videos.Or via the website https://www.3minutesbullshitwithgeorge.com/ Connect with Adrian here:Adrian Sarasa's Linkedin https://www.linkedin.com/in/adriansarasa/Transcript & Key takeaways from the episode: Managing Multilingual Campaigns with a Small TeamAcknowledge complexity: Handling 10+ languages increases operational difficulty. Plan for it.Build scalable systems: Create a structure that allows growth and repetition without starting from scratch.Accept imperfection: Not every market will have fully localized perfection. Focus on top geos first.Use test markets: Choose one or two affordable markets to test ideas before scaling globally.Adapt by region: Understand that what works in one country may not work in another; adjust as needed.Prioritize strong copy: Good local-language copy is essential, bad translations hurt credibility.Leverage AI + human review: Use AI for initial drafts, then rely on native proofreaders for quality.Create a copy library: Build a reusable bank of high-performing copy for faster scaling.George: When you have a small team, how can you deal with different languages? Adrian: Yes, I think when it comes to multilingual campaigns. And I'm talking maybe about 10+ languages. First you need to understand if you don't have enough resources the complexity is gonna increase a lot. Your companies are gonna be very complex and you need to be aware of that. So you need to develop a system that allows you to scale. I think first you need to assume that not everything is gonna be 100% perfect. And you cannot get into detail into every single country with a single deal. Maybe you can do it for your top geos but let's say, you know, you’re targeting Brazil and you're targeting Japan and okay, you can get into some specifics for each of them, but you cannot, if you have 12 countries, you have 15 countries, you're not gonna be able with small team to know everything, absolutely everything around every country. Also, for instance, about testing. So I think you need to find a testing market that works for you. That's maybe cheap and then that you can scale and you can adapt and try in the rest of the countries. And then you will see that not everything is gonna work for every country. But then you can adapt and for each of them and ask them goes by. And Finally, I would say that copy is very important. I think we all sometimes see ads that have a really bad copy in their own language and it looks really bad. So for instance, in our case we rely on our internal copy writer and the AI to kind of like a first goal. But then we also use proofreaders and native language to make sure that our copy is good enough. And during all this time, we've built like a library of copy that we know that we can rely on and if we need we can reuse or create new one. But I would say that's a very important part as well. Thank you – and feel free to check the other episodes.Ciao!#DigitalMarketing #digitalmarketingpodcast #mobile #Growth #Marketing #mobilegrowthmarketing #mobileanpps #mobileappmarketing #mobilemarketing #mobilegrowth #mobileappgrowth #appmarketing #mobilegrowthshow #mobilegrowthpodcast #growthhacking #appgrowthshow #mobilegrowthshow #apppromotionshow #appgrowth #AppsGrowth #copies #creativeoptimization #localization #ualocalization #localisation #ua #localizationstrategy #AIlocalization   #3minutesbullshitwithGeorge #Bullshitwithgeorge #3minutesbullshit► Subscribe: https://www.youtube.com/channel/UCi5bKzetDnfMmstGNDCZaVw?sub_confirmation=1 to check the other episodes. 

Episode #48 of 3 MINUTES BULLSHIT WITH GEORGE featured Barbara Akemi, Founder and CEO at 530 Broadway Media. We discussed the way of Cracking Brazil App Market.      Barbara shares his experience as a Mobile Growth Expert regarding the Breaking Into Brazil’s App Market.   Check out all the other episodes of 3 MINUTES BULLSHIT WITH GEORGE on Youtube Channel https://www.youtube.com/channel/UCi5bKzetDnfMmstGNDCZaVw/videos.Or via the website https://www.3minutesbullshitwithgeorge.com/ Connect with Barbara and Passion.io here:Barbara Akemi's Linkedin https://www.linkedin.com/in/baakemi/ 530 Broadway Media  https://www.530broadway.media/ Transcript & Key takeaways from the episode:How to Conquer the Brazilian Market from Zero (When No One Knows Your App)Huge opportunity: Brazil has ~200 million people and is a strongly mobile-first, app-driven market.Local partnership: Essential to work with a trusted local partner who understands acquisition strategies, targeting, and market dynamics.Audience clusters: Identify and target relevant local user clusters to optimize acquisition efforts.Influencer marketing:Brazilians are highly engaged with influencers.Collaborations with the right influencers can rapidly drive awareness and adoption.Users often follow influencer recommendations closely, creating strong conversion potential.Key strategy:Combine local partnerships for market entry.Leverage influencers to accelerate awareness and credibility.Focus on niche targeting to break into the market effectively.George: How to conquer Brazil from zero if no one knows your app? Barbara: Okay. So Brazil is a huge market. A lot of opportunities. Brazilians are crazy people, app first, and as you know, we have like 200 million people. So what I would do to bring into Brazil, which is basically find a local great partner to guide you through the acquisition and targeting landscape, you know, try to find good clusters as well. Well, that's what we have been doing, like, helping some customers that's based out of Brazil, to break into Brazil and I'm talking about the marketing wise acquisition. Also Brazilians are very into Influencer marketing. So you definitely need to find a good influencer to guide you and to make it Boom, you know. George: Got it. So the main idea is to find a local niche, to find a local partner. And also influencers work very well to cover awareness.Barbara: Exactly. Influencers have users. They just follow influencers like crazy and they start doing everything they say. So it works really well.► Subscribe: https://www.youtube.com/channel/UCi5bKzetDnfMmstGNDCZaVw?sub_confirmation=1 to check the other episodes. If you have any questions related to online marketing Barbarave your comments/questions below. I will find the expert to answer your question.Thank you – and feel free to check the other episodes.Ciao!#DigitalMarketing #digitalmarketingpodcast #mobile #Growth #Marketing #mobilegrowthmarketing #mobiBarbarapps #mobiBarbarappmarketing #mobilemarketing #mobilegrowth #mobiBarbarappgrowth #appmarketing #mobilegrowthshow #mobilegrowthpodcast#growthhacking #appgrowthshow #mobilegrowthshow #apppromotionshow #appgrowth #AppsGrowth #Applaunchinginbrazil #applaunchinbrazil #appexpansioninbrazil #applaunchcampaigninbrazil #applaunchmarketingplaninbrazil #launchtheappinbrazil #launchtheapplication #Brazilappmarket #3minutesbullshitwithGeorge #Bullshitwithgeorge #3minutesbullshit

Episode #45 of 3 MINUTES BULLSHIT WITH GEORGE featured Michelle Murcia, Head of Growth at Storybeat. We discussed how to avoid common mistakes during app launching.   Michelle shares his experience as a Mobile Growth Expert regarding the app launch mistakes to avoid.   Check out all the other episodes of 3 MINUTES BULLSHIT WITH GEORGE on Youtube Channel https://www.youtube.com/channel/UCi5bKzetDnfMmstGNDCZaVw/videos.Or via the website https://www.3minutesbullshitwithgeorge.com/ Connect with Michelle and Storybeat here:Michelle Murcia's Linkedin https://www.linkedin.com/in/michellemurcia/Storybeat  https://www.storybeat.com/  Timestamps:00:00          Dance00:15           Michelle’s Introduction00:28           App Launch Mistakes to Avoid03:28           BloopersTranscript & Key takeaways from the episode:Here are list of mistakes to avoid when launching a new app:Skipping Product-Market Fit TestingEnsure the product meets user needs before scaling.Gather user feedback and refine before investing heavily.Spending Budget Too QuicklyAvoid blindly testing multiple platforms just because you have funds.Validate strategies before making large investments.Neglecting ASO (App Store Optimization)Optimize app listing to target the right audience effectively.Prioritize organic channels before paid campaigns.Choosing the Wrong Advertising ChannelsSome platforms (e.g., Google, TikTok) require high budgets to be effective.Start with small, strategic tests to ensure ROI.Ignoring Free Tools for Early GrowthUse Firebase, App Store data, and other free analytics tools first.Scale to paid platforms (e.g., MMPs) when growth justifies the expense.Failing to Align Strategies with Growth StageRecognize the stage of your startup and grow sustainably.Focus on hypotheses, research, and incremental scaling.George: When you have a new launch of the app what mistakes shall you avoid? Michelle: Okay, first of all, I will avoid just you going out there to test a bunch of like platforms or channels just because you have money. I mean a lot of people forget that: the first thing you really need to be focusing on, is testing the product and making sure that your product and market fits, it's actually the right one, getting some user feedback, and starting slowly. Because pretty much a phase in which you need to prove that you're adding some value and that your strategy is going to work. So you don't want to spend all your budget. So first, I will avoid that. Second, I will put a lot of focus on the ASO that you're listing so that, everything really sends the right message to the target that you want to reach. And put some like organization in your organic channels first. And if you have like, a good sense of, you know, you feel confident and you want to go there, start testing slowly. Also choose very well the channels because sometimes, people don't know that to really fully get the most out of Google or Tiktok your daily budget and the amount of data that the platform needs to be very high. So sometimes their small budgets are going to be you know like spend super fast and that's it. So sometimes it's not the right way. You really need to explore what is the best for your product to test a real hypothesis that you are aware of, that you have the data to support it, and that you will really have an idea about what you're doing. On that… Additionally, I will start to choose tools that mainly are free. Maybe rely on the Firebase, rely on the App Store data, or try to get your own data, your first daily data. And then, as soon as you can grow, you may be considered to maybe go for, you know, other kinds platforms and MMP, etc... Yeah, a bigger one with more capacity and also more advantages. But be careful and never understand, never forget the moment that your startup or your app is, and go slowly.► Subscribe: https://www.youtube.com/channel/UCi5bKzetDnfMmstGNDCZaVw?sub_confirmation=1 to check the other episodes. 

Episode #44 of 3 MINUTES BULLSHIT WITH GEORGE featured David Barnard, Growth Advocate at RevenueCat, Host of the Sub Club podcast, and Founder at Contrast. We discussed how common pitfalls in subscription price A/B testing. David shares his experience as a Mobile Growth Expert in the subscription price A/B testing field. Check out all the other episodes of 3 MINUTES BULLSHIT WITH GEORGE on Youtube Channel https://www.youtube.com/channel/UCi5bKzetDnfMmstGNDCZaVw/videos.Or via the website https://www.3minutesbullshitwithgeorge.com/ Connect with David and RevenueCat here:David Barnard's Linkedin https://www.linkedin.com/in/drbarnard/RevenueCat https://www.revenuecat.com/ Timestamps:00:00 Dance00:14 David’s Introduction00:29 Subscription A/B Testing Pitfalls04:59 BloopersKey takeaways from the episode:Here are tips to avoid common pitfalls in subscription price A/B testing:- Avoid Short-Term Bias: Initial A/B test results can be misleading, especially in subscription apps where long-term retention is key.- Monitor Renewals: Higher prices may increase short-term revenue but could reduce renewal rates, hurting long-term growth.- Track Long-Term Cohorts: Measure KPIs beyond 7 days, ideally for months or even a year, to assess real impact.- Retention Over Revenue: Long-term retention is the ultimate KPI—sustained subscriptions indicate real value.- Beware of Over-Optimizing: Short-term gains in conversion rates may sacrifice long-term sustainability.- Experiment Tracking Matters: Utilize tools that monitor results over extended periods to avoid premature conclusions.► Subscribe: https://www.youtube.com/channel/UCi5bKzetDnfMmstGNDCZaVw?sub_confirmation=1 to check the other episodes.

Episode #43 of 3 MINUTES BULLSHIT WITH GEORGE featured Félix Boudreau, VP of Growth & Marketing at Pok Pok. We discussed how to Promote Apps via Influencers nowadays.   Félix shares his experience as a Mobile Growth Expert in Influencer Marketing.    Check out all the other episodes of 3 MINUTES BULLSHIT WITH GEORGE on Youtube Channel https://www.youtube.com/channel/UCi5bKzetDnfMmstGNDCZaVw/videos. Or via the website https://www.3minutesbullshitwithgeorge.com/  Connect with Félix and Baz Súperapp here: Félix Boudreau's Linkedin https://www.linkedin.com/in/felixboudreau/ Pok Pok https://playpokpok.com/   Timestamps: 00:00         Dance 00:14           Félix’s Introduction 00:26          Influencer Marketing for Apps 02:21           Bloopers Transcript & Key takeaways from the episode: Here are tips for efficient Influencer Marketing nowadays: Influencer marketing still works: The key is finding the right fit for your target audience. Targeting the right audience: For a kids' app, focus on identifying moms on platforms like Instagram and narrowing it down by specific types of moms. Evaluate influencer performance: Start with a few influencer collaborations to set benchmarks and understand the return on investment. Negotiate for better deals: Influencers are often flexible; you can negotiate for more content at a lower cost. Effective video strategy: Use the "Trojan Horse" method—avoid starting with the product, and instead, let the influencer engage their audience before introducing the product to maintain interest. George: How influencers can work nowadays?  Félix: Um, so influencers, like a lot of people say that it's kind of bad, that like it's not working anymore, but actually it's just a question of finding the right fit. So basically it's looking into your audience and really narrowing down what kind of people they are. So like we are a kids app. So for us it was really finding the moms on Instagram and then even further down, finding exactly what type of mom they are and how likely they cover our current audience. And then it's really a game of finding out exactly what kind of return can expect out of them. So for that you might have to do a couple of influencer collaborations and once you have that, you have a benchmark of your return on an influencer campaign, you can then really like negotiate with influencers and find the right value. And a really good trick to do that is like, a lot of influencers will be flexible, so they, you can negotiate down and do more videos with them. They're often open to that. So, like, you can start small and kind of go from there. And a really good trick that I found is when you do an influencer video, don't start with your product at the beginning, do it a little bit later. That's like, the Trojan Horse method. So, like, otherwise people know, it's an ad and they're just gonna go off. So, like, let the influencers do their thing, start with something else, and head them with your product a little bit later.  George: So, the idea is to find the proper influencer and don't start with your product, start with something else. Félix: Yeah. That’s very important.  George: Also scale after. So, do a very small stuff and then scale after.   ► Subscribe: https://www.youtube.com/channel/UCi5bKzetDnfMmstGNDCZaVw?sub_confirmation=1 to check the other episodes. 

Episode #42 of 3 MINUTES BULLSHIT WITH GEORGE featured Matej Lancaric, Marketing Consultant & Founder at two & a half gamers / lancaric.me. We discussed Trends for UA Creatives.   Check out all the other episodes of 3 MINUTES BULLSHIT WITH GEORGE on Youtube Channel https://www.youtube.com/channel/UCi5bKzetDnfMmstGNDCZaVw/videos. Or via the website https://www.3minutesbullshitwithgeorge.com/  Transcript & Key takeaways from the episode: Here’s an overview of key creative trends, particularly in gaming but applicable to apps as well: 1. Altered Gameplay Scenarios Creators use in-game assets to generate unique scenarios beyond the core game narrative. These alternate setups captivate users by offering fresh, imaginative experiences that keep engagement high. 2. User-Generated Content (UGC) Real User Content: Content generated by actual users remains highly effective in increasing engagement. AI-Generated UGC: AI-driven content can outperform traditional UGC, offering scalable, personalized, and dynamic creative elements. 3. Humor and Narrative-Driven Creatives Humor remains a powerful tool for creating relatable and memorable ads. Narrative storytelling resonates deeply, providing a compelling structure that draws users into the content. 4. Fake Ads & Storytelling Combinations While fake ads (ads that don’t represent actual gameplay) are prevalent, blending them with narrative-driven storytelling enhances authenticity and user engagement. 5. Hypercasual Mechanics Across Genres Hypercasual game mechanics are being integrated into various game genres to appeal to broader audiences. Simplified, easy-to-understand mechanics drive high engagement and retention rates. 6. Attention-Grabbing Hooks Hooks that capture attention within the first few seconds are essential. Combining unique scenarios, humor, or surprise elements enhances click-through and retention. 7. Combining Multiple Trends for Maximum Impact The most effective creatives often blend elements from multiple trends: Strong hooks. Diverse gaming genres. UGC (including AI-enhanced content). Narrative depth and humor. This synergy creates high-performing, engaging content. George: A question regarding the creatives. What are the trends nowadays for creatives?  Matej: Nothing works. Thank you very much for listening. George: Thank you. That was 3 minutes bullshit. Done. Hahaha Matej: Hahaha. I come from gaming but this can be applied to apps as well. But yeah, so in games we have different trends. It's altered gameplay, which means you have to assets from the game and then you can create different scenarios which are not directly in game and that  kind of works well. Then we have UGC (user-generated content), which opts-on amazing and UGC, not only real people but also AI UGC. That works for me even better than real people. Oops. So I'm sorry, guys, that's how it is. And then we have, I usually use a humor a lot, narrative story driven creatives, and then we have a kind of fake ads. Obviously fake ads are everywhere, but you don't need to use fake and that much, but you can kind of use the story driven creatives that mentioned in narrative. Work so well. So these are like, kind of like the trends that I see and then like the ultimate trends are just also a combination of different things. We have the hypercasual games blowing up, the hypocrisal mechanics using in the games with the different genres. And then we have hooks, which are super important obviously that grabs your attention. And then the ultimate trends are the combination of different, all these like trends. So we have great hook, different gaming genres creatives, UGC, on top of it AI and then, there you go.  George: So, works UGC, human, and storytelling, and narratives.  Matej: Yeah, narratives as well. That works so well.   ► Subscribe: https://www.youtube.com/channel/UCi5bKzetDnfMmstGNDCZaVw?sub_confirmation=1 to check the other episodes.