Subscription AB Testing Pitfalls with David Barnard. 3 MINUTES BULLSHIT WITH GEORGE #44

Episode #44 of 3 MINUTES BULLSHIT WITH GEORGE featured David Barnard, Growth Advocate at RevenueCat, Host of the Sub Club podcast, and Founder at Contrast. We discussed how common pitfalls in subscription price A/B testing. David shares his experience as a Mobile Growth Expert in the subscription price A/B testing field. Check out all the other episodes of 3 MINUTES BULLSHIT WITH GEORGE on Youtube Channel https://www.youtube.com/channel/UCi5bKzetDnfMmstGNDCZaVw/videos.Or via the website https://www.3minutesbullshitwithgeorge.com/ Connect with David and RevenueCat here:David Barnard's Linkedin https://www.linkedin.com/in/drbarnard/RevenueCat https://www.revenuecat.com/ Timestamps:00:00 Dance00:14 David’s Introduction00:29 Subscription A/B Testing Pitfalls04:59 BloopersKey takeaways from the episode:Here are tips to avoid common pitfalls in subscription price A/B testing:- Avoid Short-Term Bias: Initial A/B test results can be misleading, especially in subscription apps where long-term retention is key.- Monitor Renewals: Higher prices may increase short-term revenue but could reduce renewal rates, hurting long-term growth.- Track Long-Term Cohorts: Measure KPIs beyond 7 days, ideally for months or even a year, to assess real impact.- Retention Over Revenue: Long-term retention is the ultimate KPI—sustained subscriptions indicate real value.- Beware of Over-Optimizing: Short-term gains in conversion rates may sacrifice long-term sustainability.- Experiment Tracking Matters: Utilize tools that monitor results over extended periods to avoid premature conclusions.► Subscribe: https://www.youtube.com/channel/UCi5bKzetDnfMmstGNDCZaVw?sub_confirmation=1 to check the other episodes.