PODCAST · business
5 Minutes into the Future of Public Relations
by Quinnipiac University
Taking stock of the technological, political, economic, and social trends that exist today, this podcast analyzes and predicts how they will affect the public relations and strategic communication industry of the future. The podcast builds upon the book edited by professors Alexander V. Laskin and Karen Freberg, "Public Relations and Strategic Communication in 2050: Trends Shaping the Future of the Profession."We aim to address such key topics as artificial intelligence (AI), big data, political polarization, and misinformation, as well as predict the key facets of the profession, such as media relations, crisis communication, and measurement and evaluation. Leading researchers in the discipline share their analyses of these topics while also providing theoretically-based and practically relevant insights on how the industry must evolve to keep up with, and perhaps anticipate, changes in culture, society, and technology.
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Future of PR: Sport Public Relations in 2050
Brandon C. Boatwright discusses his co-authored chapter (with Lexi Merriman): Sport Public Relations in 2050. The chapter is part of the edited collection Public Relations and Strategic Communication in 2050: Trends Shaping the Future of the Profession, available at https://www.routledge.com/Public-Relations-and-Strategic-Communication-in-2050-Trends-Shaping-the-Future-of-the-Profession/Laskin-Freberg/p/book/9781032730936
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Future of PR: The Rise of Postmodernism
Burton St. John III discusses his chapter: Facing the Rise of Postmodernism: Intelligent Goodwill as a Route toward Reinvigorating Public Relations in Face of Increasing Dissensus. The chapter is part of the edited collection Public Relations and Strategic Communication in 2050: Trends Shaping the Future of the Profession, available at https://www.routledge.com/Public-Relations-and-Strategic-Communication-in-2050-Trends-Shaping-the-Future-of-the-Profession/Laskin-Freberg/p/book/9781032730936
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Future of PR: Measurement and Analytics in 2050
Nathan J. Carpenter discusses his chapter: Measurement and Analytics in 2050: Quantifying Digital and Analog Behaviors. The chapter is part of the edited collection Public Relations and Strategic Communication in 2050: Trends Shaping the Future of the Profession, available at https://www.routledge.com/Public-Relations-and-Strategic-Communication-in-2050-Trends-Shaping-the-Future-of-the-Profession/Laskin-Freberg/p/book/9781032730936
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Future of PR: Virtual Influencers
Ekaterina Ivanova discusses her co-authored chapter (with Alina Arti, Vilma Luoma‑aho, and Juha Munnukka): Navigating the Future of Virtual Influencers - Hijacking Risks. The chapter is part of the edited collection Public Relations and Strategic Communication in 2050: Trends Shaping the Future of the Profession, available at https://www.routledge.com/Public-Relations-and-Strategic-Communication-in-2050-Trends-Shaping-the-Future-of-the-Profession/Laskin-Freberg/p/book/9781032730936
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Future of PR: Crisis Communication in 2050
W. Timothy Coombs discusses his chapter: Crisis Communication in 2050: Sociopolitical and Technological Trends Shaping Crisis Communication. The chapter is part of the edited collection Public Relations and Strategic Communication in 2050: Trends Shaping the Future of the Profession, available at https://www.routledge.com/Public-Relations-and-Strategic-Communication-in-2050-Trends-Shaping-the-Future-of-the-Profession/Laskin-Freberg/p/book/9781032730936
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Future of PR: The Growth of Malicious AI
Marta N. Lukacovic discusses her co-authored chapter (with Deborah D. Sellnow‑Richmond): The Growth of Malicious AI: Countering Disinformation and Deepfakes Amid Mega‑Crises. The chapter is part of the edited collection Public Relations and Strategic Communication in 2050: Trends Shaping the Future of the Profession, available at https://www.routledge.com/Public-Relations-and-Strategic-Communication-in-2050-Trends-Shaping-the-Future-of-the-Profession/Laskin-Freberg/p/book/9781032730936
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Future of PR: Propaganda and Psychological Warfare
Greg Simons discusses his chapter: Propaganda and Psychological Warfare Aspects in the Strategic Communication of the 21st Century: European Union’s Place in the Global Order. The chapter is part of the edited collection Public Relations and Strategic Communication in 2050: Trends Shaping the Future of the Profession, available at https://www.routledge.com/Public-Relations-and-Strategic-Communication-in-2050-Trends-Shaping-the-Future-of-the-Profession/Laskin-Freberg/p/book/9781032730936
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Future of PR: Responsible AI in Public Relations Practice
Lea-Ann Germinder discusses her co-authored chapter (with Luke Capizo): Responsible AI for Public Relations Practice: Applying Public Relations Practitioner Perspectives to Ethical Codes for the Use of Generative Artificial Intelligence. The chapter is part of the edited collection Public Relations and Strategic Communication in 2050: Trends Shaping the Future of the Profession, available at https://www.routledge.com/Public-Relations-and-Strategic-Communication-in-2050-Trends-Shaping-the-Future-of-the-Profession/Laskin-Freberg/p/book/9781032730936
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Future of PR: The Influencers
Karen Freberg discusses her co-authored chapter (with Kate Stewart): Behind the Velvet Rope: Influencers and Creators as the Future Entertainment Celebrities in Public Relations. The chapter is part of the edited collection Public Relations and Strategic Communication in 2050: Trends Shaping the Future of the Profession, available at https://www.routledge.com/Public-Relations-and-Strategic-Communication-in-2050-Trends-Shaping-the-Future-of-the-Profession/Laskin-Freberg/p/book/9781032730936
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Future of PR: Risks of Artificial Intelligence
Marina Vujnovic discusses her co-authored chapter (with Dean Kruckeberg): Questions of Power over (and Control of) Social, Political, Economic, and Cultural Dimensions of Artificial Intelligence in Public Relations and Strategic Communication. The chapter is part of the edited collection Public Relations and Strategic Communication in 2050: Trends Shaping the Future of the Profession available at https://www.routledge.com/Public-Relations-and-Strategic-Communication-in-2050-Trends-Shaping-the-Future-of-the-Profession/Laskin-Freberg/p/book/9781032730936
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Future of PR: Artificial Intelligence
Dean Kruckeberg discusses his co-authored chapter (with Marina Vujnovic): Questions of Power over (and Control of) Social, Political, Economic, and Cultural Dimensions of Artificial Intelligence in Public Relations and Strategic Communication. The chapter is part of the edited collection Public Relations and Strategic Communication in 2050: Trends Shaping the Future of the Profession available at https://www.routledge.com/Public-Relations-and-Strategic-Communication-in-2050-Trends-Shaping-the-Future-of-the-Profession/Laskin-Freberg/p/book/9781032730936
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ABOUT THIS SHOW
Taking stock of the technological, political, economic, and social trends that exist today, this podcast analyzes and predicts how they will affect the public relations and strategic communication industry of the future. The podcast builds upon the book edited by professors Alexander V. Laskin and Karen Freberg, "Public Relations and Strategic Communication in 2050: Trends Shaping the Future of the Profession."We aim to address such key topics as artificial intelligence (AI), big data, political polarization, and misinformation, as well as predict the key facets of the profession, such as media relations, crisis communication, and measurement and evaluation. Leading researchers in the discipline share their analyses of these topics while also providing theoretically-based and practically relevant insights on how the industry must evolve to keep up with, and perhaps anticipate, changes in culture, society, and technology.
HOSTED BY
Quinnipiac University
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Frequently Asked Questions
How many episodes does 5 Minutes into the Future of Public Relations have?
5 Minutes into the Future of Public Relations currently has 11 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is 5 Minutes into the Future of Public Relations about?
Taking stock of the technological, political, economic, and social trends that exist today, this podcast analyzes and predicts how they will affect the public relations and strategic communication industry of the future. The podcast builds upon the book edited by professors Alexander V. Laskin and...
How often does 5 Minutes into the Future of Public Relations release new episodes?
5 Minutes into the Future of Public Relations has 11 episodes. Check the episode list to see recent publication dates and frequency.
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Who hosts 5 Minutes into the Future of Public Relations?
5 Minutes into the Future of Public Relations is created and hosted by Quinnipiac University.
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