Agency Scale To Success: Your guide to digital agency growth by Globital

In this episode of the Agency Scale to Success Podcast, Globital’s Leanne Rogers talks to ZBRA founder Laura Kamrath about how web design and agency delivery are changing with AI.  Laura shares her insights and own story, including how she uses AI for web strategy, site mapping, content writing via trained custom GPT “ghostwriters,” and image generation/editing, reducing writing time from days to a few hours with human review. The discussion covers turning websites into recurring revenue through maintenance options, CRM integration, automation, chat/voice AI for qualification, SEO-friendly site structure, reputation tools, and ZBRA Signal intent/site ID data powering omnichannel campaigns. They also discuss that while AI is helping to speed things up, there are areas that still need to remain human.To access 3 months free of white label Wordpress maintenance on new projects or 25% off new white label Webflow builds, book a call with Globital and let's help your agency free up your internal web design time: https://globital-marketing.com/Agency_discovery_call_podcast To connect with Laura Kamrath, find her on LinkedIn https://www.linkedin.com/in/lkamrath/ Or visit ZBRA Or her website zbra.ai

In this episode of the Agency Scale to Success Podcast, brought to you by Globital, Leanne Rogers talks to Hugo Silva Pereira, Globital's Chief AI Officer, about the future of SEO in the era of generative search. They discuss the evolution from traditional SEO to GEO (Generative Engine Optimisation), the interplay between large language models like ChatGPT and Gemini, and how these models are reshaping the digital marketing landscape. Hugo shares insights on optimizing content for large language models, differentiating GEO from traditional SEO, and practical tips for agencies looking to reoptimise their strategies. The episode also touches on emerging trends such as voice optimisation, video content, and the integration of user-generated content to enhance digital presence. Tune in to learn about Globital's tailored GEO services and how they can help digital agencies adapt and thrive in this evolving industry.Want to learn more to stay ahead of the curve? Book a free GEO consultation: https://globital-marketing.com/geo_consult_podcastDownload our GEO Strategies for Agencies ebook: http://globital-marketing.com/GEO_strategies_ebook_podcast01:12 Understanding GEO and Its Importance03:16 Differences Between GEO and Traditional SEO06:23 Globital's Research and Development in AI20:11 Practical Tips for Agencies29:47 Introducing Globital's GEO Services33:40 Q&A Session39:19 Conclusion and Final Thoughts

In this episode, Leanne sits down with Globital's Chief AI Officer, Hugo Silva Pereira, to reveal what goes into developing AI-assisted services at Globital. They also explore how to use these as a white-label function and go through some more practical examples of implementing AI in your agency’s service delivery for more than just copy and content.01:02 Introduction to AI Solutions with Hugo Silva Pereira02:19 Globital's Journey into AI04:18 AI Assisted Services09:10 The Benefits of Partnering with a white-label provider16:51 Technical Considerations for AI Implementation23:40 Best Practices for Integrating AI29:48 Future AI Services and Decision Making38:08 Conclusion and Contact InformationExplore the future of search optimisation with Globital's GEO (Generative Engine Optimisation) services. Talk to us today and see how you can secure your agency's relevance, along with your clients, with a free 2-month trial: https://globital-marketing.com/geo_consult_podcast

In this episode of the Agency Scale to Success podcast, Leanne Rogers, Head of Marketing at Globital, dives deep into the ethical considerations of AI in digital marketing with Lauren Petrullo, agency owner of Mongoose Media. Together they discuss the challenges and solutions for handling client data, the legal implications of using AI, and the importance of transparency with clients about AI usage. Lauren also shares actionable insights from her agency experience on mitigating privacy risks, implementing QA for AI-generated content, and navigating ad targeting biases on platforms like Meta. Listen to explore emerging AI tools and legislative influences on digital marketing practices and the ethical questions you should be asking.01:17 Ethical Usage of AI in Digital Marketing02:58 Client Data and Privacy Concerns10:35 AI in Content Creation and Human Intervention18:26 AI in Ad Targeting and Bias25:40 Speculation on Non-Optional Features25:59 Organic Ads and AI-Free Networks26:46 Watermarks on AI-Generated Content27:27 Ethical Implications of DeepFakes28:10 Personal Experience with AI Tools28:45 Expiration and Deletion of AI Content31:15 Data Privacy and AI Tools35:37 Meta AI and Video Generation 2.041:08 AI for Meeting Transcriptions and EmailsConnect with Lauren on LinkedIn - https://www.linkedin.com/in/laurenpetrullo/Talk to us at Globital and see if white label fulfilment support can help you scale your agency - https://globital-marketing.com/agency_discovery_podcastRequest a free GEO consultation with our expert AI team - https://globital-marketing.com/geo_consultation_podcast