Be Differential

Julia Landauer won her first racing championship at 14 years old — and she hasn't slowed down since. A Stanford graduate, NASCAR driver, keynote speaker, entrepreneur, and NASCAR Strategy & Innovation team member, Julia has spent her career moving through rooms she was never supposed to be in and making the case that motorsport has something to teach everyone.In this episode of The BeDifferential Podcast, Julia and Eva dig into what it actually takes to build a racing career from scratch — the funding realities, the sponsorship grind, and what most people completely misunderstand about how drivers get seats. They talk about what it was like growing up in New York City with no obvious path to a racetrack, what her family thought when this became serious, and the moment she knew she could actually compete at a high level.They also get into the harder stuff: what it feels like when "first woman to" becomes complicated, the things that pushed back hardest that rarely get talked about publicly, and how Julia learned to own being the person who never quite fit the obvious mold — not in New York, not at Stanford, not in NASCAR.Julia breaks down what NASCAR's Strategy & Innovation team is actually working on, how she translates racing principles into leadership strategy for Fortune 500 companies, and what her platform FrontRunner is built to do for storytelling and community building. She also shares exactly what she'd tell a young woman who wants to get into racing but has no idea where to start.If you've ever had to figure out how to belong somewhere that wasn't built for you — this one's for you.Learn more about Julia at https://julialandauer.com

Every year after the Miami Grand Prix, the same debate resurfaces: "This isn't real Formula 1." Too flashy. Too celebrity-driven. Too influencer-heavy.But in this week's Thursday Pit Stop, we're asking a different question — not whether Miami fits what F1 has always been, but what Miami is actually doing for the future of the sport.We get into:Why the "that's not real motorsport" conversation misses the pointHow Miami is reaching audiences that traditional race weekends never couldWhat expanding entry points actually looks like in a sport with a legacy as strong as F1'sWhy retention matters just as much as growth — and what that means for everyone already in this spaceThe role you play in welcoming new fans, not just attracting themWhether you've been watching F1 for decades or you found it through Netflix and a TikTok rabbit hole — this episode is about how we grow a sport without leaving people behind on either end.The BeDifferential Podcast is built on one idea: more entry points means more people, and more people makes motorsport better for everyone.

Lewis Houghton didn't get into motorsport media through a press pass or a journalism degree. He got in by being genuinely, relentlessly curious — rewriting his dad's old racing magazines as a kid, building a following on LinkedIn before anyone took him seriously, and eventually earning trust from Red Bull and MotoGP one honest conversation at a time.Now he runs two things simultaneously: SLICKS, his independent motorsport media brand built as a direct antidote to the corporate, play-it-safe content that dominates the space — and copynthat, his copywriting consultancy that helps teams actually say something worth reading.In this episode, Lewis and I dig into what's actually broken in motorsport media, why great writing is still the industry's blind spot even in the era of short-form video, and what it looks like to pitch "be less boring" to organizations that have spent years doing the opposite. He's candid about the hard no's, the industry's blind spots, and the version of himself that played it safe — and didn't make it.If you've ever wanted to build something real in motorsport from scratch, this one's for you. Learn more about SLICKS at slicksmag.com and on Instagram @slicks.mag

If you've spent time in motorsport or automotive, you've probably noticed it: the most talented person in the room doesn't always move forward. So what's actually driving advancement in this industry?In this week's Thursday Pit Stop, we unpack the real factors behind who builds momentum — and who stalls out. Hint: it's less about raw talent, and more about alignment, timing, and trust.We cover:Why motorsport isn't the meritocracy it appears to beThe three factors that consistently show up in people who advanceWhy opportunity timing matters more than most people admitWhat "perceived risk" has to do with who gets the next shotWhat you can actually control — and how to use itWhether you're just breaking into the automotive world or you've been in it for years and feel like your career is stuck, this episode gives you a clearer picture of how the industry actually operates — and how to position yourself within it.The BeDifferential Podcast brings diverse voices and perspectives into automotive and motorsport — because the industry is richer when more people feel invited in.

This week’s Thursday Pit Stop takes a closer look at something that quietly shapes nearly every opportunity in motorsport and the automotive industry: relationships.After exploring how decisions get made and how partnerships come together, this episode dives into what sits underneath both — and why it’s often misunderstood.Because relationships in this space aren’t about quick networking moments or collecting contacts. They’re built over time through consistency, trust, and proximity to the work. And more often than not, they’re the reason opportunities happen long before anything is ever formally posted.In this episode, we break down: • The difference between networking and real relationship-building • How trust, proximity, and consistency influence decision-making • Why opportunities can feel inaccessible from the outside — and what’s actually happening behind the scenes • How to approach relationship-building in a way that’s genuine, sustainable, and effectiveIf you’ve ever felt like opportunities are happening around you — but not with you — this episode offers a candid look at why, and what to do about it.Because in this industry, relationships aren’t transactional.
They’re cumulative.

This week on The BeDifferential Podcast, we sit down with Theresa Contreras — a builder, designer, and entrepreneur whose work sits at the intersection of craftsmanship, innovation, and cultural influence.From her early entry into the automotive world to leading boundary-pushing builds through Baja Forged, Theresa shares what it really looks like to evolve from participating in the industry to actively shaping it.We talk about the decisions behind the builds — what gets preserved, what gets reimagined, and how she approaches design in a space where tradition and innovation don’t always align. She also opens up about navigating the realities behind high-level custom work, and what people often misunderstand about what it takes to execute at this level.Beyond the builds, this conversation dives into brand — how Theresa transitioned from creating one-off projects into building a cohesive identity across products, media, and storytelling, and how supporting platforms have influenced both visibility and opportunity.We also explore leadership, representation, and the evolving definition of what it means to "BeDifferential"  today — especially for those entering the industry from non-traditional paths.This episode isn’t just about cars.It’s about vision, evolution, and building something that lasts.

This week’s Thursday Pit Stop takes a closer look at one of the most visible — and most misunderstood — parts of the motorsport industry: partnerships.From the outside, deals can look simple. A logo gets placed, a press release goes out, and everything appears to fit neatly into place. But internally, there’s a much more complex set of decisions happening — and they don’t always align with what’s visible on the surface.In this episode, we break down what brands are actually evaluating when considering a partnership, why strong ideas don’t always move forward, and how timing, alignment, and internal priorities shape the outcome far more than hype ever will.If you’ve ever wondered why some opportunities come together — while others don’t — this is the context you don’t usually get to see.Because partnerships don’t move forward just because they look good.
They move forward because they make sense.

Motorsport has long been built on access and relationships — but Erica Sietsma is working to change that.After building her career in automotive technology and digital marketing, Erica founded Autofluencer to modernize how sponsorship works in motorsports. In this episode, we explore the gap she saw in the industry and how her platform is helping make sponsorship more accessible for drivers, creators, and brands alike.We break down the idea of “social media as currency” — what it actually means, how brands are responding, and how it’s reshaping the value exchange in racing.Erica also shares what it’s like to build a company in an industry that doesn’t always move quickly, along with the leadership lessons, challenges, and motivation behind creating something new.This conversation is about access, evolution, and expanding who gets to participate in motorsport — whether you’ve always considered yourself a “car person” or not.Because being differential isn’t just about showing up differently — it’s about creating new ways in.

This week’s Thursday Pit Stop takes a step back from race results and headlines to look at how motorsport actually operates behind the scenes.Because while teams, drivers, and race strategy are the most visible parts of the sport, the decisions that shape opportunities, partnerships, and long-term direction are happening long before cars ever hit the track — and not always by the people you expect.In this episode, we break down the three layers that influence decision-making in motorsport:    •    The visible layer — teams and competition    •    The financial layer — brands, sponsors, and commercial priorities    •    The structural layer — governance, regulations, and series leadershipThe reality? Motorsport doesn’t run on individual decisions — it runs on alignment across all three.If you’re looking to build a career, grow within the industry, or better understand why things happen the way they do, this episode offers a clearer lens into the system behind the sport — and how to navigate it more strategically.

In this Thursday Pit Stop, we’re shifting the conversation from visibility to velocity.Women’s History Month creates moments—but real progress is built in what happens after.This episode explores the difference between celebrating inclusion and structurally embedding it into the fabric of motorsport and automotive:    •    How initiatives like Girls on Track are creating early, intentional entry points tied directly to the future of the industry    •    Why increasing female representation in governance—stewards, technical roles, and regulatory bodies—is changing how decisions get made    •    And the real question every organization should be asking right now: what do your April budgets say about your priorities?Because momentum isn’t a headline—it’s something you can measure.Across infrastructure, pipelines, leadership, and policy, women aren’t waiting to be included.They’re actively shaping what this industry becomes next.This isn’t about the moment. It’s about what we build from it.

Tiffany Lodder has built a career at the intersection of motorsport and service — but her work goes far beyond the traditional boundaries of racing.As the co-founder of Operation Motorsport, Tiffany has helped create a pathway for military veterans to find renewed purpose, community, and opportunity through motorsport. In this conversation, we explore how racing — often seen purely as competition — can become a powerful platform for impact.Tiffany shares what first drew her into the motorsport world and the moment she realized its potential to serve something bigger. We dive into the gap she identified between the veteran community and the racing industry, and how Operation Motorsport was built to bridge it.We also unpack why the high-performance, fast-paced nature of motorsport uniquely resonates with veterans, and what success truly looks like within the program — from employment to confidence to connection.This episode also challenges the industry at large — asking how motorsport can better embrace its role as a platform for social impact, and what meaningful inclusion really looks like beyond surface-level representation.For anyone looking to build something different — especially women carving out nontraditional paths — Tiffany offers a powerful perspective on resilience, purpose, and leading with intention.Because sometimes, the most important work happening in motorsport isn’t just about who finishes first — it’s about who gets to be part of the race in the first place.

What does it look like to operate at a high level — in two entirely different worlds?Sonya Lloyd is both a world championship motorcycle racer and a participant in Siemens’ Technical Marketing Leadership Development Program — a combination that challenges the idea that you have to choose between passion and profession.In this episode, we explore how Sonya navigates the intersection of motorsport and technical leadership, and what it takes to perform at an elite level in both. From the discipline required on the track to the precision needed in corporate environments, Sonya shares how these experiences inform and strengthen each other.We dive into her journey into motorcycle racing, what kept her committed through the toughest moments, and how she simultaneously built a path within Siemens. Along the way, we unpack how preparation, pressure, and failure show up across both arenas — and what it means to deliver when the stakes are high.This conversation also explores the power of storytelling — from translating complex technical ideas into meaningful narratives, to communicating performance and purpose in motorsport. Sonya reflects on how her technical background shapes the way she understands machinery and engineering, and how racing has influenced how she shows up as a communicator and leader.We also talk about visibility — why it matters for women in both motorsport and technical leadership — and how organizations can better support individuals pursuing nontraditional, dual-career paths.At its core, this episode is about expanding what’s possible. About rejecting the idea that you have to choose one version of yourself. And about building a life that fully reflects both passion and practicality.Because sometimes, being differential means refusing to pick just one lane — and having the courage to excel in both.

This week’s Pit Stop explores a different kind of leadership — one that doesn’t rely on volume, but on impact.For decades, leadership in motorsport has been defined by command-and-control environments. But behind the scenes, a shift has been happening. One shaped by strategic thinking, cultural influence, and long-term vision.We look at leaders like Claire Williams, who navigated financial and organizational complexity at Williams Racing with transparency and resilience. Susie Wolff, who is now shaping the future of driver development and opportunity through her leadership at F1 Academy. And Jessica Hawkins, whose presence within Aston Martin represents more than a role — it’s a shift in how leadership and influence show up inside elite team environments.Because leadership isn’t just about who speaks the loudest.
It’s about who moves systems, shapes culture, and creates pathways forward.And increasingly, that leadership is being redefined.

Industries don’t evolve accidentally — they evolve when someone builds new pathways in.In this week’s Thursday Pitstop, we’re looking at how women have helped reshape the motorsports talent pipeline by creating new points of entry into the industry.From organizations like Women in Motorsports North America building mentorship networks, scholarships, and career development opportunities, to the launch of F1 Academy addressing long-standing gaps in the driver development ladder, these initiatives represent more than visibility. They’re structural interventions designed to expand access and opportunity.We’ll also look at how leaders like Lyn St. James have turned personal success into long-term impact through programs that mentor and financially support the next generation of drivers.Because when access expands, the talent pool expands.And when the talent pool expands, the entire industry becomes stronger.Women haven’t just entered motorsports — in many cases, they’ve widened the gates.🎙 Thursday Pitstop episodes are short reflections from the BeDifferential Podcast exploring the systems, people, and ideas shaping the future of motorsports.

What if there was a platform that made it easier for racers to make meaningful connections with fans, sell merch without inventory or overhead, and grow into paid partnerships at the same time? That’s the vision behind Racer on Demand, and its founder Amanda Van Den Elzen joins The BeDifferential Podcast to explain how it’s changing the game.Amanda shares the story of her path into motorsports, the challenges she overcame in a male-dominated industry, and the lessons learned along the way. She dives into trends in digital engagement, sponsorship, and talent development, plus success stories that prove the platform’s impact.This episode is for anyone curious about where motorsports marketing is headed — and how meaningful connections are making sponsorships more accessible for the next generation of drivers.Learn more here: https://racerondemand.us

Not every influence in motorsport happens on the podium.In this week’s Thursday Pitstop, we explore the invisible infrastructure that keeps the motorsport and automotive industries running — governance, operations, ownership, and the leadership systems that shape the future of the sport.While drivers and race results often take the spotlight, the industry itself depends on an intricate network of decision-makers, organizers, and operators who build the framework behind every race weekend.This episode highlights the women who have helped architect those systems.From Michèle Mouton’s leadership with the FIA Women in Motorsport Commission to Connie Nyholm’s stewardship of Virginia International Raceway, we look at how women have shaped the rules, facilities, and operational structures that sustain the sport.We also explore the often-unseen leadership roles across race control, technical compliance, event logistics, sanctioning bodies, and marketing partnerships — positions that ensure the motorsport ecosystem continues to evolve.Because the true impact on an industry isn’t always the most visible.Sometimes it’s structural.And women have been shaping that structure for decades.

In this episode of The BeDifferential Podcast, I sit down with Allison Melangton to explore the experiences, pivotal decisions, and leadership principles that shaped her remarkable career across global sporting events and the motorsports industry.Allison shares how she first found her way into this world, the early moments that helped define her path, and the turning points that revealed the impact she could have — not just operationally, but culturally. We dive into her leadership philosophy, how it has evolved through decades of experience, and what it means to lead with clarity, trust, and purpose in high-stakes environments.We also unpack what makes Penske Entertainment such a unique force within motorsports — from its role in shaping the future of racing to the opportunities it creates across the industry — and why Allison is energized by where things are headed. As part of the conversation, we discuss the importance of community and advocacy through Women in Motorsports North America, and the tangible progress being made to expand access and representation.This episode offers a thoughtful look at credibility, mentorship, and the responsibility of opening doors — along with Allison’s perspective on what gives her optimism about the future of motorsports, from emerging talent to innovation and culture. Whether you’re building a career in racing, leading a team, or simply passionate about the sport, this conversation is filled with insight and inspiration.

In this Thursday Pitstop episode of the BeDifferential Podcast, we’re talking about leadership — not the loudest voices or the headline-makers, but the pioneers quietly shaping automotive and motorsports culture from the inside out.As teams, brands, and organizations across the automotive and racing industries navigate shifting budgets, advancing technology, and evolving expectations, strong leadership matters more than ever. But real leadership isn’t about titles, hierarchy, or visibility. It’s about influence — the ripple effect your actions have across teams, programs, and communities.In this quick reflection, we explore:​ What it means to lead without permission​ How to create meaningful, lasting impact in motorsports and automotive​ Why investing in culture, mentorship, and collaboration matters​ The difference between short-term recognition and long-term influenceWhether you’re managing a race program, building partnerships, working behind the scenes in motorsports, or just beginning your career in the automotive industry, this episode is a reminder: you can lead from wherever you are.Leadership is not about reacting to chaos — it’s about showing up consistently, thinking long-term, and choosing to contribute in ways that endure.If you’re passionate about motorsports leadership, automotive culture, mentorship, and creating opportunity for the next generation, this conversation is for you.Share this episode with someone who’s thinking about how to make an impact — not just a splash — in racing or the automotive world.BeDifferential is about more than access. It’s about influence. And that starts with you.

In this episode, I sit down with Mark Pribanic to explore what happens when a car stops being a hobby and becomes part of how you move through the world.From the moment a Porsche 356 found him to the countless miles, roadside repairs, and unforgettable trips that followed, Mark shares how driving a 60-plus-year-old car everywhere has shaped his perspective on patience, risk, and freedom.We talk about sketchy moments, the stories only old cars can create, and why choosing to drive — rather than simply preserve — keeps the spirit of these machines alive. We also dive into his connection with the Volkswagen Karmann Ghia, the emotional roles different cars play, and what it means to be a steward of something with history.If you’ve ever wondered whether you’re “crazy” for wanting to really use a classic — this conversation is for you.Follow along on Instagram @mark.pribanic

In this Thursday Pitstop, we’re talking about one of the most common — and most honest — questions I hear: “I want to get involved in motorsports, but where do I start… and how do I stand out?”The truth is, breaking into automotive or racing doesn’t require a perfect resume, a flashy introduction, or insider connections. What it does require is curiosity, initiative, and a willingness to contribute where your skills intersect with opportunity.We explore how different strengths — whether creative, analytical, or technical — can translate into meaningful roles across the industry, and why understanding culture and community is just as important as building experience.I also share why standing out isn’t about chasing attention — it’s about building credibility through consistency. From volunteering at local events to observing where teams and programs need support, small actions compound into real opportunities over time.If you’re early in your journey — or even considering a pivot — this episode offers practical ways to start showing up thoughtfully and building momentum.Key takeaways include:How to identify where your skills fit within motorsportsWhy participation matters more than perfectionThe long-term value of relationships, mentorship, and communityPractical steps you can take this season to get involvedIf you know someone trying to find their place in automotive or racing, share this episode with them — and we’ll see you next week for another Thursday Pitstop.

What happens when a mom who’s never driven stick decides to enroll in rally school — exhausted, overwhelmed, and unsure if she even belongs there?In this episode of The BeDifferential Podcast, Eva sits down with Kelly Conroy, rally racer and author of Your Mom Races Rally, to talk about what it really looks like to ditch society’s expectations and rediscover yourself — one muddy stage at a time.Kelly shares the raw reality of stepping into rally racing with zero experience, the steep learning curve of mastering a manual transmission, and the emotional weight of pursuing a dream that didn’t neatly fit the “modern mother” mold. From navigating guilt and pushback to redefining what it means to set an example for her children, this conversation is as vulnerable as it is empowering.We dive into:The moment Kelly realized rally racing wasn’t just a hobby — it was life-changingOvercoming fear, self-doubt, and the temptation to quitBuilding and racing her 40-year-old car, “Nessie,” and what wrenching on it taught her about resilienceThe impact of finding a community of women racers and off-roadersHow chasing joy reshaped her definition of fun, freedom, and self-careWhy reclaiming your identity doesn’t make you a “bad mom” — it makes you a braver oneThis episode isn’t just about motorsports. It’s about permission — to evolve, to take up space, and to pursue something that makes you feel alive, even if it scares you.Listeners can also follow Kelly’s rally journey on Instagram at @yourmomracesrally.

In this Thursday Pitstop, Eva unpacks a question she’s hearing more and more across the automotive and motorsports space: How do brands actually stand out right now?In a landscape shaped by rapid tech shifts, evolving consumer expectations, and constant digital noise, the brands making real impact aren’t the loudest — they’re the most consistent. From Ford Racing’s community-driven storytelling to the rise of community-first marketing, next-gen engagement, and more honest conversations around EV adoption, this episode explores what meaningful brand leadership really looks like today.This short-form conversation is about long-term thinking, authentic connection, and building something that lasts — whether you’re a brand, a builder, or someone trying to make your mark in the industry.

In this episode of The BeDifferential Podcast, Nick Ellis, Executive Director of the RPM Foundation, shares how RPM is turning classic car restoration into a movement that’s about people, skills, and legacy—not just vehicles. We dive into the urgent need to preserve traditional craftsmanship as many master artisans age out of the industry and explore how RPM’s hands-on apprenticeship program is shaping the next generation of restoration professionals.Nick explains why restoration teaches lessons you won’t find in any classroom, the risks the collector car world faces if we don’t invest in these skills, and how mentorship and storytelling are central to keeping this craft alive. From connecting with young people who didn’t grow up around cars to balancing historic techniques with modern tools, this conversation sheds light on how preserving restoration skills is also about preserving culture, history, and identity.Whether you’re a collector, enthusiast, or simply curious about the intersection of craft, legacy, and mentorship, Nick’s insights show why investing in the next generation of restorers matters—for cars and for the people who bring them to life.Learn more about RPM: https://www.rpm.foundation

January in motorsports feels like a sprint — Daytona sets the tone, inboxes explode, calendars fill, and it seems like the season is already in full gear.But February? That’s when reality hits. Budgets tighten, travel ramps up, timelines get compressed, and the work shifts from planning to execution. Suddenly, momentum isn’t enough — sustainability becomes the real challenge.In this Thursday Pitstop episode of the BeDifferential Podcast, we break down how teams, brands, and individuals can survive and thrive once the green flag waves. You’ll hear why feeling “behind” often isn’t true, how to prioritize clarity over busyness, and why pacing yourself matters more than ever in a long, demanding season.Whether you’re building a career, managing partnerships, leading a small team, or wearing multiple hats, this episode is a reminder that busy doesn’t always mean effective — and that endurance thinking still wins when the calendar fills up.Momentum is energizing.Sustainability is what gets you to the finish.

What does it really take to become a professional race car driver — especially if you didn’t start young?In this episode of The BeDifferential Podcast, host Eva Gregory sits down with Nick DeLucia, founder of Rex Racing, to break down the realities of motorsports careers, driver development, sponsorship, and sustainable racing.Nick shares how he entered motorsports later than most, why he built Rex Racing to fill a major industry gap, and what aspiring drivers actually need to succeed — beyond talent alone. From mindset and race strategy to sponsorship acquisition and financial sustainability, this conversation pulls back the curtain on the truths most drivers don’t hear.You’ll learn:What separates drivers who advance from those who plateauThe biggest misconceptions about motorsports sponsorshipHow to fund a racing career realisticallyWhy mindset, branding, and partner value matter as much as lap timesThe skills every aspiring driver should build off the trackHow to create long-term success in a competitive racing industryWhether you’re an aspiring driver, motorsports fan, or industry professional, this episode offers honest insight into what it takes to build a meaningful and sustainable career in racing.Learn More about Rex Racing on instagram at @rex_racing1

The Rolex 24 at Daytona isn’t just the season opener — it’s a reminder.In this Thursday Pitstop episode of the BeDifferential Podcast, we pause on what this year’s Rolex 24 continues to reinforce about endurance racing and the motorsports industry as a whole. Beyond the results, Daytona consistently exposes the things that matter most: preparation, adaptability, alignment, and the ability to stay disciplined when conditions change.This episode reflects on Porsche Penske’s continued success, the impact of weather and extended cautions, and why endurance racing never lets teams hide — eventually, everything you’ve prepared for shows up on track. But more importantly, it connects those lessons to the broader realities many of us are navigating right now: shifting budgets, evolving roles, long-term partnerships, and career sustainability in motorsports and automotive.From building a career to leading a team or representing a brand, endurance racing offers a powerful framework for long-term growth. It rewards consistency over flash, systems over ego, and teams over individuals.If you’re navigating a pivot, feeling stretched thin, or questioning whether steady progress still matters — this episode is your reminder that endurance thinking still wins.

What happens when the version of yourself that once felt safe no longer fits?In this deeply reflective episode of The BeDifferential Podcast, host Eva Gregory sits down with Kristen Angelica Montgomery to explore identity, reinvention, and what it truly means to begin again — especially when the timing doesn’t look “typical.”Kristen opens up about navigating major life pivots, rebuilding her sense of self, and the quiet (and sometimes uncomfortable) realization that she had outgrown a version of herself she once thought was “enough.” She shares what ultimately gave her permission to pursue racing in her mid-30s, how she learned to trust herself amid uncertainty, and the assumptions she had to unlearn about what was “out of reach” — particularly as a woman entering motorsport later in life.Together, Eva and Kristen talk candidly about stepping into a traditionally male-dominated space, the moments when simply showing up feels like a form of resistance, and the unexpected gifts that come with being new — curiosity, presence, and intuition. Kristen also reflects on how creativity and storytelling weave into her racing journey, and when she realized her voice mattered, even if it didn’t sound like anyone else’s.This conversation goes beyond racing. It’s about mental and emotional resilience, protecting your energy while chasing big dreams, redefining success in the present moment, and honoring where you are — not where you think you “should” be.If you’ve ever felt caught between who you’ve been and who you’re becoming, wondered if it’s “too late” to start something new, or needed reassurance that your path doesn’t have to look like anyone else’s — this episode is for you.Follow Kristen’s journey on Instagram @kristenangelica, and learn more about Foxtecca, her sponsor at https://foxxtecca.com/ Being differential isn’t about arriving; It’s about choosing yourself, again and again.

Breaking into motorsports doesn’t have to mean breaking yourself. In this episode of the Thursday pitstop, host Eva shares personal insights from her own journey navigating burnout, overcommitment, and the pressure to constantly say yes. She discusses the realities of early careers, financial challenges, and the tension between ambition and sustainability — and offers practical perspective on how to be dependable without sacrificing your well-being. Whether you are a student, intern, or early career professional in motorsports or automotive, this episode provides honest conversation, validation, and takeaways to help you set boundaries plan, intentionally, and approach your career with both focus and resilience.

In this episode of The BeDifferential Podcast, we sit down with artist Samantha Zimmermann—whose hyper-realistic automotive paintings are so precise they’re often mistaken for photographs—to explore the intersection of art, engineering, and motorsport history.Growing up in a family immersed in creativity, Samantha shares how that early environment shaped both her artistic eye and her deep connection to racing. From sketching horses as a young artist to discovering a defining moment at the Rolex 24 at Daytona, we trace the path that led her to make motorsport art her life’s work.Samantha walks us through her creative process in detail—from selecting reference images to building layers of oil paint—and explains why oil became her “happy place” for storytelling and realism. We dive into the artistic decisions behind composing racing scenes filled with motion, emotion, and historical context, as well as her enduring fascination with the machines, liveries, and culture of 1970s and ’80s racing.She also reflects on creative growing pains, lessons learned the hard way, and how mentors like fellow artist Kelly Telfer helped shape her career. For emerging artists hoping to turn passion into a profession—especially in niche spaces like automotive and motorsport art—Samantha offers candid advice and encouragement.We wrap with a look at what she’s working on now, plus a fun hypothetical: if Samantha were to design her own race-car livery, what story would it tell?You can find more of Samantha’s work on Instagram at @zimmy_arts or visit her website at samanthazimmermannart.com.

In this episode of The BeDifferential Podcast, host, Eva Gregory shares her top lessons from nearly a decade in the automotive and motorsport industries, giving listeners a rare behind-the-scenes look at what it really takes to succeed. From managing high-pressure events, unexpected challenges, and operational chaos to building authentic, lasting brand partnerships, Eva breaks down the strategies and mindsets that have shaped her career.Listeners will gain practical insights into adaptability, communication, expectation management, and credibility — essential skills for anyone navigating operations, sponsorships, or leadership roles in automotive and motorsport. Eva also shares memorable anecdotes, including high-stakes moments that tested her problem-solving and leadership under pressure.Perfect for those already in motorsports, automotive professionals, aspiring industry leaders, and entrepreneurs, this mini episode delivers actionable lessons and inspiration for anyone looking to make an impact in fast-paced, competitive environments. Tune in to learn how preparation, honesty, and collaboration can transform challenges into opportunities — and why real-world experience matters.

What does it really look like to break into motorsports when you’re still in school and figuring it out as you go?In this episode of The BeDifferential Podcast, we sit down with Brooke Williams, an IMSA WeatherTech SportsCar Championship team intern with Gradient Racing, to talk candidly about navigating the early stages of a motorsports career — without having all the answers yet.Brooke shares how she first discovered motorsports as a viable career path, how she balanced college coursework with gaining real-world experience, and the steps she took to land an internship in one of the most competitive paddocks in racing. We dive into what race weekends look like behind the scenes, the responsibilities that surprised her most, and the moments where she felt out of her depth — and what those experiences taught her.This conversation also explores the importance of asking questions in high-pressure environments, building relationships with mentors and allies, and following up after race weekends to stay connected in a fast-moving industry. Brooke reflects on what success looks like at this stage of her journey, the barriers students still face when trying to break into motorsports, and why hearing stories from people still in it matters just as much as learning from industry veterans.If you’re a student who loves racing but isn’t sure you’re “qualified enough,” this episode is for you. Brooke’s story is a reminder that you don’t have to have everything figured out — you just have to start.Because being differential isn’t about arriving fully formed — it’s about showing up, learning loudly, and growing in real time.

In this Thursday Pit Stop, we take a closer look at Route 66, America’s legendary highway, celebrating its 100th anniversary in 2026. Before I join The Drive Home to drive a 1967 Pontiac GTO from Tulsa, OK to Detroit, MI, we explore the history, culture, and automotive legacy of the Mother Road.From its beginnings in 1926, stretching nearly 2,500 miles across eight states, Route 66 has shaped American road trips, car culture, and small-town communities. We dive into its iconic stops, classic diners, motels, and roadside attractions — including famous spots like the Cadillac Ranch in Amarillo, TX — and examine how this road quietly documented life and mobility in a changing America.Join me as we reflect on the evolution of Route 66, its impact on the automotive world, and what it means to drive a piece of history today. Whether you’re a car enthusiast, a road trip lover, or curious about the stories behind America’s highways, this episode offers fun facts, history, and perspective from behind the wheel of a classic GTO.

Few drivers have left a mark on American road racing like Tommy Kendall. A multiple-time Trans-Am champion and one of the most dominant sports-car racers of his era, Kendall joins The BeDifferential Podcast for a wide-ranging conversation about what it really takes to build a lasting career in motorsport.We talk about what first pulled him into racing, the mentors who shaped his competitive mindset, and the pivotal moments that defined his path — including the legendary 11-race win streak in 1997. Tommy opens up about handling pressure at a young age, navigating injuries and setbacks, and why sports-car and Trans-Am racing always felt like home.Now a respected broadcaster and voice of the sport, Kendall also shares how motorsport culture has evolved, what excites him about the future of U.S. road racing, and how veteran voices can help make the sport more accessible to women and younger generations.Whether you’re a longtime racing fan or someone curious about how to break into motorsport, this episode offers rare perspective from someone who’s lived it — on and off the track.

Kickoff 2026 with the BeDifferential Podcast! In this special first episode of the year host, Eva Gregory reflects on the lessons, challenges, and wins from 2025 while giving a glimpse into what’s ahead. She introduces the Thursday Pit Stop, a new mini-episode series designed to share quick insights, reflections, and behind-the-scenes lessons from her decade in the automotive and motorsport world. From career takeaways to personal reflections, this episode sets the tone for a year of growth, curiosity, and action. Here’s to a year of BEing Differential.

In this episode of The BeDifferential Podcast, we sit down with Chelsea Giffin—Motorsport Business Professional, IMSA paddock veteran, Team Manager, performance driving coach, and pastry chef (yes, really!)—for an honest, behind-the-scenes look at life inside professional sports car racing.Chelsea shares how she broke into the motorsport world and climbed her way through roles such as fueller, tire technician, spotter, and team manager, revealing which roles pushed her the most and what a race-weekend “day in the life” actually looks like.We explore the realities of leading a team under pressure, managing logistics and personalities, and mentoring the next generation entering IMSA and North American motorsports. Chelsea offers invaluable advice for young people trying to enter the paddock—and candid insights into what separates the high-performing teams from those that struggle.Beyond the racetrack, Chelsea opens up about her entrepreneurial projects, micro-bakery, coaching background, and how creativity and business ownership unexpectedly complement the intensity of motorsport life. We also discuss work–life balance, burnout, passion, and the importance of building spaces where more women and diverse talent feel welcome in paddock operations.We close with her thoughts on the future of IMSA, industry trends that excite her most, and where she sees opportunities for innovation behind the scenes.Whether you're dreaming of working in motorsports, fascinated by team operations, or passionate about uplifting new voices in racing, this conversation is filled with real stories, practical insights, and inspiration from someone who’s lived every angle of the paddock.

In this episode of The BeDifferential Podcast, Julie Giese—one of motorsport’s most respected executives—shares the journey that led her from a dairy farm in Colby, Wisconsin, to shaping some of NASCAR’s most ambitious modern events. Julie reflects on the work ethic forged in her early years, the moment she realized motorsports was where she wanted to build her career, and how those foundations continue to guide her leadership in high-pressure environments.We dive into her experience leading major properties like Phoenix Raceway and the groundbreaking Chicago Street Race—an event that exceeded expectations and redefined what a NASCAR weekend could look like. Julie breaks down what fueled the event’s success, how she balances community impact with fan experience, and the lessons she’s carrying forward as the race pauses for strategic refinement in 2026.Throughout the conversation, Julie offers insight into what “authentic leadership” means to her, the misconceptions people often have about leading large-scale events, and the trends she’s watching as NASCAR continues to evolve. She also shares stories about key mentors who shaped her journey, how she supports the next generation of industry leaders, and the legacy she hopes to leave behind.This episode is a candid look at grit, vision, community, and the intentional leadership behind some of NASCAR’s most transformative moments.

From karting in Australia to competing across Europe, GT racing, and the W Series, Caitlin Wood has built a career defined by courage, adaptability, and determination. In this episode, she shares the pivotal moments that shaped her path, the challenges of moving between racing categories, and the lessons learned through both pressure and perseverance.We also explore her work as a mentor and role model, the importance of STEM in motorsport, and how she uses storytelling and media to make the sport more accessible. Caitlin opens up about misconceptions in racing, the future trends that excite her, and what being “different” truly means in a sport that demands constant evolution.

Go behind the pit wall with Anja Kempermann, Team Coordinator at Porsche Penske Motorsport, whose nearly 30-year career in motorsport has been defined by precision, teamwork, and adaptability. From coordinating global logistics to managing the rhythm of race week, Anja offers a rare glimpse into what it takes to keep one of racing’s most iconic teams performing at its peak.She shares how she fosters a supportive, positive, and efficient atmosphere across the team, what it takes to stay composed under pressure, and how the world of motorsport operations continues to evolve. Through her experience, Anja reflects on building a lasting career as a woman in racing—and how resilience and calm in chaos keep a team moving forward on and off the track.

In this episode of The BeDifferential Podcast, we sit down with Dillon Shelburn, whose journey through motorsport and the automotive industry is a story of passion, persistence, and evolution. From growing up near Road Atlanta and cutting his teeth in go-karts to launching his own parts-hauling business in his early twenties, Dillon has always had his hands — and heart — in motion. We talk about what it takes to turn a love for cars into a career, his time at Hagerty, and how that path led him to Merit Partners, where he now works closely with some of the world’s most exclusive collectors and rare vehicles. Dillon also shares his perspective on emerging industry trends, the future of EVs and digital marketplaces, and what truly defines success in the evolving car world. Plus, we go under the hood to talk shop, identifying the one car he wishes he could bring back to life. Whether you’re a racer, collector, or simply someone who loves a good car story, this conversation is a reminder that passion and purpose are often found on the same road.

ABB E-mobility’s Rebecca Vollmann sits at the intersection of innovation and accessibility — engineering the future of public charging while helping shape the next generation of STEM leaders.In this episode, Rebecca joins The BeDifferential Podcast to share how her unconventional path into engineering began with limited access to STEM education, and how that experience fuels her mission to make the field more inclusive. She opens up about mentorship through SAE, the lessons learned from bridging technology and people, and what excites her most about the future of electric mobility.From redefining car culture to rethinking how we build opportunity, Rebecca’s story reminds us that the most powerful connections — whether electric or human — are the ones that keep us all moving forward.

From go-karts in New York to instructing at ProFormance and DirtFish, Jack Ramie has turned his passion for driving into a career that blends racing, coaching, and storytelling. In this episode, we dive into Jack’s journey — from discovering that motorsport could be more than a hobby, to shaping the next generation of drivers, to creating Cascade Edge Motorsport, a platform highlighting the people and stories that make motorsport come alive.Jack shares what he wishes every new performance driver knew before hitting the track, the lessons rally and road racing have taught him about control and focus, and the moments that made him rethink his approach to racing and teaching. We also explore how his generation is reshaping motorsport culture, why vulnerability and failure are becoming essential parts of the conversation, and the advice he carries through every lap.Whether you’re a seasoned enthusiast, a budding driver, or just curious about the human side of motorsport, Jack’s insight offers guidance, inspiration, and a behind-the-scenes look at the sport’s evolving landscape.Tune in to hear:How Jack turned a hobby into a full-time career in driving and coachingThe most rewarding moments of teaching and mentoring studentsStories from the track that challenged him, inspired him, and reshaped his perspectiveWhat’s next for motorsport’s next wave of storytellers

For Alex Massey, restoration isn’t just about rebuilding vehicles — it’s about honoring the stories they carry. From his beginnings in Queensland, Australia, to establishing CKD Shop in the UK, Alex has devoted his craft to preserving the spirit of early Land Rovers and the people who shaped them. In this conversation, he shares how CKD began, what makes these vehicles so enduring, and why the heart of preservation lies in both engineering and empathy.

What really happens behind the scenes at a professional racing team? Kristina Giovanis, Director of Operations at Team TGM, joins Be Differential to demystify the inner workings of race weekend logistics, team culture, and strategic leadership. From balancing the family-oriented spirit of Team TGM to carving out her voice in a high-stakes role, Kristina reveals how operational excellence is as crucial as horsepower on the track.Learn more about Team TGM here: https://www.teamtgm.com

For Ted Giovanis, progress on the racetrack and in the lab share the same DNA: data, teamwork, and a relentless pursuit of improvement. As the owner of Team TGM and founder of the Giovanis Institute for Translational Cell Biology, Ted reveals how lessons from motorsport—precision, adaptability, and collaboration—fuel advancements in medical research. In this episode, he shares his approach to balancing passion and performance, the parallels between engineering and scientific innovation, and why curiosity remains the driving force behind both competition and discovery.Learn more: https://www.teamtgm.com/

The motorsport world thrives on relationships — and knowing how to network can open doors you didn’t even know existed. In this solo episode of The BeDifferential Podcast, Eva Gregory shares her best strategies for building connections in racing and automotive.Discover how curiosity, showing up at the right places, and consistent follow-up can help you stand out. This episode is your roadmap to turning conversations into career opportunities in the motorsport industry.Learn more at BeDifferentialPodcast.com

In this episode of BeDifferential, we sit down with Gail Longstreth—automotive content creator, style curator, and the voice behind @gailsgarage296. Gail opens up about what first sparked her passion for cars and how that led to launching a platform that blends car spotting, personal style, and community storytelling.We trace her journey from a past career into the fast lane of social media influence, dig into what makes New Haven’s car scene so magnetic, and hear how partnerships like her collaboration with Cars & Bids came to life. Gail shares the high points and hard lessons from growing a 30K+ following, how she stays creative even during slow seasons, and what’s next for Gail’s Garage—from new content formats to dream cities to explore.This episode is about more than just cars—it’s about purpose, perspective, and how authentic passion can build unexpected bridges.

Torsten Gross is proof that limits are meant to be redefined. After a life-changing accident at 15, he refused to let circumstances dictate his story. Today, he’s a competitive adaptive racer, marketing executive, and co-founder of the Just Hands Foundation, where he’s opening doors for adaptive athletes in motorsport. He also happens to be the world’s only quadriplegic Rescue Scuba Diver and has completed 12 marathons in 12 months.In this episode of The BeDifferential Podcast, Torsten shares how adventure and resilience shaped his life, the adaptations that make racing at the highest level possible, and why he believes “everyone has a wheelchair.” We also dive into the barriers adaptive athletes face, the progress being made in motorsport, and the impact Just Hands is having on the racing community.Whether on track, in the water, or crossing a marathon finish line, Torsten’s story is about more than competition — it’s about resilience, reinvention, and breaking barriers.Learn more about the Just Hands Foundation at https://www.justhands.org/Learn more about Torsten's journey at https://www.torstengross.com/

At just 18 years old, Jordan DaCosta is already making his mark in drag racing. From earning his NHRA license in only three days to clocking a blistering 7.75-second quarter mile, Jordan’s journey is fueled by speed, determination, and resilience.In this episode of The BeDifferential Podcast, Jordan shares his earliest racing memories, why drag racing became his passion, and the mindset it takes to compete under pressure. He also opens up about securing 20+ sponsorships before turning 20, balancing life on and off the track, and the legacy he hopes to leave in the sport.Follow Jordan’s journey on Instagram: @jordandacostaracingFor more information and to explore other inspiring episodes, visit bedifferentialpodcast.comWhether you’re chasing a career in motorsport or just curious what it takes to rise fast in racing, Jordan’s story offers insight, inspiration, and a behind-the-scenes look at one of drag racing’s brightest young talents.

Irana Ahmadova is the force behind one of Formula 1’s most dynamic human resources operations—serving as the Head of HR and Workforce for Formula 1 Qatar Airways Azerbaijan Grand Prix. From managing tens of thousands of volunteer applications to developing meaningful, people-first strategies, Irana is redefining what leadership looks like behind the scenes in global motorsport.In this episode of The BeDifferential Podcast, Irana shares how she found her way into motorsport, how HR became her calling, and what it takes to lead a large-scale, high-pressure operation with empathy and purpose.We explore:​ How her journey began—and how motorsport unexpectedly shaped her career path​ What HR planning looks like for a Formula 1 Grand Prix​ Why over 31,000 people applied to volunteer in 2025—and how her team keeps them engaged​ The importance of flexible assignments, global placements, and talent retention​ How she measures success through both metrics and meaningful stories​ Her advice for young women looking to work behind the scenes in racing​ The leadership lessons she’s learned from F1—and from her team​ How to build pride and belonging in fast-paced, short-term environmentsIf you've ever wondered what it takes to run one of the world’s most complex racing events from a people-first perspective, this episode offers rare insight from someone leading the charge.🏁 Learn more about the Azerbaijan GP: bakucitycircuit.com and https://www.formula1.com/en/racing/2025/azerbaijan🎧 More episodes: bedifferentialpodcast.com

What does it mean to tell motorsport stories from every angle—audio, visual, and written?In this episode of The BeDifferential Podcast, we’re joined by Jonathan Grace: a dynamic motorsports broadcaster, journalist, writer, and photographer whose work spans Sportscar365, IndyCar Radio, and IMSA video coverage. Jonathan shares his journey from an aspiring creative to becoming one of the most versatile voices in modern motorsports media.We explore how he developed his creative rhythm, what it’s really like working behind the scenes on race weekends, and how he captures the emotion, speed, and atmosphere of the sport across multiple formats. From storytelling in the paddock to trends in fan engagement and content creation, this episode dives deep into the evolving media landscape of professional racing.Whether you're a fan, a future motorsport journalist, or a creative looking to break into the industry, you'll take away real-world insight on building a media career in racing—and how content creators are shaping the future of motorsport culture.Featuring:• Behind-the-scenes insight from the worlds of IndyCar, IMSA, and endurance racing• The balance between creative freedom and commercial work• Tips for aspiring journalists, content creators, and motorsport photographers• Reflections on racing culture, media access, and finding your voiceListen now and discover what it really takes to tell great motorsport stories—from trackside to timeline.🚗 Follow his journey on Instagram @jmgrace.media🎧 More episodes: bedifferentialpodcast.com