Brick & Brand

Brick & Brand is on the road to Vegas this week for the biggest retail real estate convention in the country! ICSC Vegas is equal parts networking event, psychological experiment, and endurance sport. In this episode, we unpack the chaos, ego, exhaustion, and strange energy behind commercial real estate's biggest week of the year. 

This week on Brick & Brand, the guest seat got flipped. Delaney Roche — commercial real estate broker, entrepreneur, and co-founder of Brick & Brand — opened up about what it actually feels like building two businesses in your 20's while trying to keep pace with an industry built on perception, confidence, and pressure. Growing up as the middle child — the "forgotten" child in many ways — meant mastering independence early. Self-sufficiency stopped being a trait and became survival instinct. That mentality followed directly into business: work harder, move faster, need less, keep pushing. But there's a side of ambition people rarely talk about publicly. The relationships that fade when your priorities change. The pressure of trying to look established before you fully feel it internally. The exhaustion of turning ambition into identity. This is the unfiltered internal dialogue behind ambition, pressure, and performance. 

This week on Brick & Brand, we sit down with Lauren Fields, founder of Fieldswell, to unpack how she's building a brand at the intersection of wellness, personal growth, community, and business. From coaching and content to The Wellness Sanctuary and live experiences, Lauren shares the real story behind creating a modern wellness ecosystem rooted in alignment, human potential, and meaningful connection. We get into authenticity vs. monetization, why most wellness brands feel surface-level and forgettable, building real community in a digital world, and what it actually takes to scale a mission-driven brand without losing the soul of it along the way. This one goes way deeper than wellness — it's about identity, ambition, purpose, and building a life that actually feels good behind the scenes. Fieldswell

This week on Brick & Brand, we sit down with Ryan Romo — co-founder and managing partner of RFP Homes. Ryan built RFP Homes through relentless cold calling, consistency, and a willingness to do the work most people avoid. What started as a wholesale operation has evolved into a fast-growing real estate company built around systems, recruiting, media, and scale. We talk about the realities of building in real estate, creating a personal brand that actually drives business, hiring A-level talent, and what it takes to grow a company without losing the edge that built it in the first place. RFP Homes

This week on Brick & Brand, we sit down with Michael Ramsey — co-founder of STRONG Pilates. Michael didn't just build another Pilates concept—he redefined the category. From scaling top-performing F45 studios to launching a globally recognized fitness brand, this is a real look at what it takes to create something that actually cuts through. This is what it looks like when a brand goes from idea to global movement—and the pressure, discipline, and decisions it takes to not lose it along the way. STRONG Pilates

This week on Brick & Brand, we sit down with Noelia Burns — founder of The Burns Collective. Noelia didn't start with a lease—she started with a point of view. From pop-ups to building a loyal community, to launching San Diego's first faith-based Pilates studio, this is a real look at what it takes to carve out something different in a crowded market. We get into the strategy behind going niche, the tradeoffs that come with it, and why trying to reach everyone is usually the fastest way to reach no one. If you're building anything—this is a real look at what happens when you stop trying to be everything to everyone and get specific. The Burns Collective

This week on Brick & Brand, we're doing something different. An exclusive conversation with our very own co-founder, Bretley Roche. No filters. No polished version. Just the reality behind building something from nothing. We get into the deals that didn't land, the uncertainty that doesn't go away, and what it feels like to build an empire in real time with no safety net. This is the side of it people don't see. It's raw. It's uncomfortable. And it's easily one of the most honest conversations we've ever had. If you think you know what it takes to build something — listen to this. This one is different. Bretley Roche

Donald Short on Leaving Coca-Cola, Building ROXOR, and Betting on Yourself This week on Brick & Brand, we sit down with Donald Short — former Coca-Cola executive turned founder of ROXOR Spirits. Donald shares what it really looks like to walk away from global scale and stability to start from scratch in one of the toughest industries out there. From navigating the brutal realities of distribution and retail to building a brand with intention from the ground up, this is an inside look at what it takes to actually get on the shelf—and stay there. We also put him in the hot seat: tough calls on capital, growth, and staying true to the vision when real money is on the table. If you're building anything—this one hits. ROXOR

"Growth at all costs" sounds good until it costs your brand. This week on Brick & Brand, Etoile Farr, founder of RAW Hair & Co., shares how she built a profitable and sustainable business without sacrificing her brand's values. She discusses how she landed her first 100 clients, made tough staffing decisions, and chose sustainability even when it hurt the bottom line. Etoile is redefining the beauty industry and opening up for the first time about what it takes to succeed as a young, female entrepreneur. No fluff. Real insights into what makes a brand succeed—or quietly fall apart. Pull up a seat, you won't want to miss this.  RAW Hair & Co. 

Bhadresh Trivedi on Playing the Long Game  This week on Brick & Brand, we sit down with Bhadresh Trivedi — Founder & CEO of FrostFire Capital and a quiet force behind some of North Texas' most strategic land plays. Bhadresh's story starts far from where he is today—moving his family to the U.S. from India with no money and working for $4.99/hour at TJ Maxx. Through discipline, relentless work ethic, and a refusal to quit, he's built a multi-million dollar land business by identifying opportunities before the market catches up. If you're starting from scratch, navigating setbacks, or looking for the inspiration to keep going — this episode is for you. FrostFire Capital

James Sweigert on Reinvention, Storytelling, and Building Barlz This week on Brick & Brand, we sit down with James Sweigert — author, film producer, and founder of the surfwear brand Barlz. James shares his journey of reinvention, the setbacks that shaped him, and how shifting the story you tell yourself can change everything. From storytelling and film to building a brand from the ground up, we talk creativity, leadership, and the mindset required to keep moving forward when the path isn't clear. If you're navigating change, chasing a new opportunity, or looking for inspiration to write your next chapter — this episode is for you. Barlz Laundry Studio Myers-Briggs Personality Test

In this episode of Brick & Brand, we're pulling back the curtain on the real day-to-day of retail brokerage — the part that doesn't show up in the deal announcements. Think touring properties with a fever, missing flights before major meetings, crashing through questionable floorboards mid-pitch, and doing everything possible to get a deal across the finish line before the client notices the chaos. Retail deals don't just happen in offices — they happen in parking lots, construction zones, vacant buildings, and on calls taken between site visits. 

Welcome back to Brick & Brand! On paper, Michael Siniscalchi had it made in finance. Instead of climbing higher, he stepped off the path entirely and bought a bowling alley. Most people saw a dated business. He saw upside. That decision turned into 810 Entertainment — a calculated bet on real estate, experience, and long-term scale. If your strategy is comfort, prepare to be uncomfortable. 810 Entertainment

This week on Brick & Brand, we're talking about the micro-decisions that build empires. Some people open businesses. Some people build brands. There's a difference. For the first five years in business, we weren't thinking about our brands. It was about survival — deals, income, keeping the lights on. But over time, we started noticing something: the most successful retailers, brokers, and operators weren't just selling something — they were telling a story. Every detail mattered. Every touchpoint reinforced who they were. The transaction was secondary. The narrative was everything. Brand building isn't about logos and colors. It's about what people feel when they think of you. In this episode, we break down what a brand builder actually is, how they think differently, and why the long game always wins. Somewhere along the way, we also trace our obsession with competition back to its origin — our family. Let's just say some families play board games. Ours ran three miles, rowed a mile, and turned a small town into a full-blown scavenger hunt battlefield. If you've ever felt the pull to build something bigger than transactions, this episode is for you.

Welcome back to Brick & Brand! Many people assume building a business starts with confidence. The truth? It usually doesn't. It starts with purpose. This week, we spoke with Carol Joy Bender, Founder & CEO of Joy Wellness Partners and Enliven Aesthetics, and one thing was crystal clear, purpose came first, the business followed. From her early global healthcare experience to opening her first brick and mortar in 2016—long before regenerative and integrative medicine were widely understood—Carol made a conscious choice to build something rooted in long-term healing, not quick fixes. Here's the reality of building something meaningful: it often requires stepping forward before the market fully gets it. It means moving before validation exists. And it means staying steady and committed to a vision that makes sense to you, long before it makes sense to anyone else. Pull up a seat—you're going to want to hear this. https://joywellnesspartners.com/ https://enlivenaesthetics.com/ Instagram: @JoyWellnessPartners

Welcome back to Brick & Brand! Everyone loves the win — the deal closing, the momentum, the moment it finally "works." What no one talks about is the stretch before that. The year where nothing hits. The months where you're working harder than ever and the numbers don't reflect it yet. In this episode, we talk about the long game. Watching savings drain, questioning the timeline, and deciding whether to stay when quitting would be easier. The quiet reality of building something from scratch — and why patience in business isn't passive, it's disciplined. We break down why big goals take longer than expected, why early struggle is part of the cost, and why betting on your future often means delaying certainty in the present. If you're building something big and questioning the timeline daily — this episode is for you. Brands:  Sachet FlowCorps

Welcome back to Brick & Brand!  From asking for a promotion to negotiating a lease, a salary, or even who's picking up the dinner check, the real challenge isn't knowing what you want — it's being confident enough to say it… and disciplined enough to stop talking after you do. The awkward first asks, the moments where confidence felt more like delusion, and the lesson that changed everything: if you don't advocate for yourself, nobody else will. Then we pull back the curtain on what brokers are actually negotiating every day — rent, timelines, build-outs, tenant allowances, personalities, power dynamics — and why emotion is often the most expensive mistake in the room. *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "73c017b4-0c42-47dc-8f8c-6981da0574a5" data-testid= "conversation-turn-94" data-scroll-anchor="true" data-turn= "assistant"> If you've ever accepted the first number just to avoid discomfort, over-explained yourself into a worse position, or said "it's fine" when it absolutely was not fine — this episode is for you. Brands:    The Burns Collective   Ritual One Yoga  

This week on Brick & Brand, we're talking about the moment where confidence gets tested, egos get bruised, and deals either come together… or quietly fall apart: the tour. What looks like "just walking a space" is actually a high-stakes performance. You're reading body language, translating side comments, managing expectations, and trying not to visibly panic — all while pretending this was the plan the whole time. We get into why touring is terrifying early in your career, why the most unhinged stories in commercial real estate always come from tour days, and the touring personality types every broker recognizes within five minutes. We also unpack what actually makes a tour productive — and why the best deals rarely come from perfect spaces, but from clients who can make a decision when things get real. Plus: Tour or No Tour — rapid-fire scenarios that test budgets, timelines, instincts, and emotional stability. If you've ever wondered how real estate decisions actually get made — under pressure, on the fly, and sometimes in uncomfortable silence — this episode is for you. Brands:  Soul Glow Med Spa - Listen to the episode to unlock an exclusive Soul Glow offering created just for Brick & Brand listeners! Joy Wellness Partners

This week on Brick & Brand, we're diving into the one truth that survives every trend, every cycle, and even dry January: food still runs the show. As New Year's resolutions kick in and restaurants feel the post-holiday slowdown, it sparks a bigger conversation: why food and beverage isn't just another tenant category — it's the foundation of places people actually want to be. From daily habits and social rituals to weekend plans and workdays built around coffee shops, food is the constant. Retail is optional. Dining isn't. We break down why people follow food, how restaurants control the leasing stack, and why the right hospitality group can turn a project into a destination overnight. From Dallas to San Diego, we talk about the operators who create real gravity — and why once food is in, everything else gets easier. Plus, Deal or No Deal makes its debut — high-stakes career and money scenarios with no easy answers! Brands:  Ink & Beaute Exotic Threading by Ava

This week on Brick & Brand, we're pulling back the curtain on one of the most uncomfortable — and most powerful — forces behind success: the follow-up. It's the part no one talks about. The space between meetings. The unanswered emails. The moment you wonder if pushing forward makes you confident… or annoying. In reality, that tension is where careers are built, opportunities are won, and momentum is either created or lost. Join us as we break down what follow-up really signals, why most people stop one step too soon, and how the most successful people stay top of mind without becoming that person. It's a side of growth, ambition, and progress most people never see — but everyone feels. Brands: Ophora Water Cozy Earth

Happy New Year! This week on Brick & Brand, we're rewinding to the beginning — the first clients, the first wins, and the lessons we never saw coming. From early wins that felt small on paper but massive emotionally, to the hard lessons that shaped how we work today, we break down what actually builds confidence — and what doesn't. Why caring more beats knowing more. Why not all clients are good clients. And how the moments that almost made us quit ended up becoming the ones that made us better. It's a raw look at growth, imposter syndrome, early hustle, and the long game of building a career that lasts — plus a few funny failures along the way. If you're early in your career, in the messy middle, or looking back wondering how you got here — this one's for you. Brands:  Shiseido Blue Mercury

This week, we're delivering the episode we've wanted to make since day one — the one that goes straight to the source of everything: our family. For Christmas, we brought the two people who shaped our entire real estate careers into the studio: our dad, Vince Roche — the self-made OG of retail real estate — and our brother, Sullivan Roche, the next-gen disruptor who lit the path for all of us. And once the mics were on, the stories came out fast: the deal that nearly broke us, the betrayals no one saw coming, the rivalries we pretend don't exist, the truth about who almost quit the business… and who in this family you'd least want sitting across from you at a negotiating table. For the first time, you're getting an insider look at our family business — honest, unfiltered, and straight from the source. PLUS: a ruthless round of Deal or No Deal: Broker Edition, where we find out just how far each of us would go for the "perfect" deal. Merry Christmas — let the family chaos begin.

This week on Brick & Brand, we're pulling back the curtain on one of the biggest, messiest, most high-stakes battles in retail real estate: Grocery Wars. In Dallas, the supermarkets aren't just stores—they're empires. HEB, Costco, BJ's, Kroger… each one staking territory, reshaping neighborhoods, and triggering development waves that change the landscape of entire cities. Meanwhile, in San Diego, the grocery scene is… well, a little less gladiator and a little more hummus sampler. Join us as we decode the real power players, unveil the strategies happening behind closed doors, and introduce each grocer like they're stepping into a boxing arena. It's a side of retail real estate you've never seen before.

Welcome back to Brick & Brand! Clients ghost. Clients wander. Clients send breakup texts that should honestly be illegal. On this weeks episode, we're unpacking the emotional chaos of client relationships — from red flags to coping strategies — in a way anyone with a job can relate to. Spoiler: it's basically dating…with spreadsheets.

Welcome back to Brick & Brand! In this episode, we introduce you to the real stars of the show — the landlords who guard their buildings like royalty, the brokers juggling twelve personalities and seven crises at once, the attorneys who turn paragraphs into sagas, and the contractors holding everything together with caffeine and prayer. We break down how a deal actually comes together, why nothing in this business is ever as simple as it looks, and how this unlikely cast of opposites manages to (eventually) get the doors open. 

Welcome to Brick & Brand! We didn't grow up in boardrooms — we grew up on a farm. Before we ever learned cap rates or LOIs, we learned grit, early mornings, hard work, and what it means to bet on yourself even when the odds aren't glamorous. And somehow, that journey — the mess, the mud, the mayhem — became the foundation for everything we do today in retail real estate. This episode is the story no one ever tells: how two sisters went from small-town routines to big-city deal flow. How the values we learned in boots and dirt translated into confidence in heels and property tours. And why the leap from dairy farms to deal making isn't as far as it sounds — because at the core of both worlds is one truth: nothing grows without someone willing to put in the work.  

Welcome to Brick & Brand! Where retail, real estate, and entrepreneurship collide. Hosted by sisters Delaney and Bretley Roche, this is more than a podcast — it's your inside look at how the ideas, spaces, and stories shaping our cities actually get built...usually on too little sleep and way too much coffee.   From first-time pop-ups to global powerhouses, every episode unpacks the real stories behind building bold brands and iconic spaces.   The future of retail? It's already being built. Premiering December 1st.