Building Brands

In this episode of the Building Brands Podcast, Arlene sits down with Maria Whitlach, the Sales & Marketing Operations Manager at McKinley Homes, for an honest and fun conversation about the realities of new home sales, leadership, family, and what’s really happening in today’s housing market.Maria shares her journey from being a single mom hustling in New Jersey to becoming a key leader in the homebuilding industry, while opening up about the dedication, pressure, and reward that comes with new construction sales. From hilarious “per my last email” moments to her biggest community pet peeves, spooky model home stories, and the truth behind the McKinley Homes name, this episode blends real industry insight with authentic personality.The two also dive into:Why buyers should “marry the house, date the rate”Current market trends builders and buyers need to watchThe emotional side of helping families find a homeMulti-generational living and changing buyer demographicsWhat makes McKinley Homes differentExciting new communities coming soon across GeorgiaFilmed at Somerset at Riverbrooke in Gainesville, GA, this episode is full of laughter, leadership, and behind-the-scenes conversations from the world of homebuilding and branding.

From her early days running track to leading high-level financial decisions, Dana shares what it really takes to succeed in the homebuilding industry—and it’s not just about numbers.We dive into:The real advice every professional needs when stepping into finance or leadershipWhy understanding why people ask questions will set you apart in any roleKey 2026 market indicators (interest rates, inflation, employment) and how they directly impact buyer behaviorBehind-the-scenes truths about homebuilding decisions—and what buyers often misunderstandA look inside Ford Landing and what makes this Signature Series community stand outPlus, a few laughs, real stories, and the kind of industry insight you don’t hear anywhere else.This episode is for anyone who wants to understand how smart decisions, clear communication, and market awareness truly build powerful brands in real estate.https://www.kerleyfamilyhomes.com/

A podcast that takes you inside the world of homebuilding—through the leaders shaping it.From sales and finance to construction and operations, each episode brings real conversations with the people responsible for turning land into communities. The decisions, the pressure, the timelines—and the teams behind it all.This isn’t surface-level insight.It’s a closer look at how the industry actually works.Get to know the people behind the build—their experience, their roles, and the companies they represent.Hosted by Arlene Rodriguez, founder of Club de Brands.