Built to Market

In this episode, Brett Snyder of Green Bench Companies sits down with host, Christina May, to challenge the idea that every business has one dramatic breakout moment. He shares how a trusted client opened the door to school construction, creating a new line of business during a difficult market. Along the way, they discuss customer-led pivots, growth through discomfort, better meeting leadership, and why small operational shifts often matter more than big, flashy moves. --------------------------------- ➕ Visit our Website: https://www.thebreakoutmoment.com/ ➕ Subscribe to The Breakout Moment Channel: https://www.youtube.com/@TheBreakoutMoment?sub_confirmation=1 ➕ Follow along on our Instagram - https://www.instagram.com/thebreakoutmoment/ ➕ Keep up with us on LinkedIn - https://www.linkedin.com/company/thebreakoutmoment/ ➕ Join us on Facebook - https://www.facebook.com/share/1bAtYvHmRz/?mibextid=wwXIfr Hosted by Christina May. Produced by Stacey Holsinger. Edited by Marian Allen. Sponsored by: 🟡 Illumine8 https://www.illumine8.com/ 🔵 Steel Toe Communications https://www.steeltoecommunications.com/ 🟢 Genesis AEC https://www.genesisaec.com/

In this episode, Christina sits down with Spencer Teel, a second-generation business owner who reached a breaking point during a period of growth and pressure. What looked like a strong business on the outside started to feel unsustainable on the inside. Through reflection, outside perspective, and a clearer way of communicating vision, the company found its way back to alignment. The result was not just personal relief, but a stronger, more focused organization built around a shared purpose. --------------------------------- ➕ Visit our Website: https://www.thebreakoutmoment.com/ ➕ Subscribe to The Breakout Moment Channel: https://www.youtube.com/@TheBreakoutMoment?sub_confirmation=1 ➕ Follow along on our Instagram - https://www.instagram.com/thebreakoutmoment/ ➕ Keep up with us on LinkedIn - https://www.linkedin.com/company/thebreakoutmoment/ ➕ Join us on Facebook - https://www.facebook.com/share/1bAtYvHmRz/?mibextid=wwXIfr Hosted by Christina May. Produced by Stacey Holsinger. Edited by Marian Allen. Sponsored by: 🟡 Illumine8 https://www.illumine8.com/ 🔵 Steel Toe Communications https://www.steeltoecommunications.com/ 🟢 Genesis AEC https://www.genesisaec.com/

If you started the new year without a clear social media strategy, this episode gives you a practical starting point. Christina May sits down with Stacey Holsinger of Steel Toe Communications to break down what worked in 2025 and what did not, especially for B2B businesses. They cover why LinkedIn should be your foundation, how video and YouTube can drive long-term results, and how platforms like Instagram, TikTok, and Twitter (X) fit into the bigger picture. This episode is packed with straightforward, actionable advice to help you focus your efforts and stop wasting time on the wrong channels.   --------------------------------- ➕ Visit our Website: https://www.thebreakoutmoment.com/ ➕ Subscribe to The Breakout Moment Channel: https://www.youtube.com/@TheBreakoutMoment?sub_confirmation=1 ➕ Follow along on our Instagram - https://www.instagram.com/thebreakoutmoment/ ➕ Keep up with us on LinkedIn - https://www.linkedin.com/company/thebreakoutmoment/ ➕ Join us on Facebook - https://www.facebook.com/share/1bAtYvHmRz/?mibextid=wwXIfr   Hosted by Christina May. Produced by Stacey Holsinger. Edited by Marian Allen.   Sponsored by: 🟡 Illumine8 https://www.illumine8.com/ 🔵 Steel Toe Communications https://www.steeltoecommunications.com/ 🟢 Genesis AEC https://www.genesisaec.com/

Every business has moments that change its direction. This episode of The Breakout Moment explores the decisions and shifts that created real momentum in 2025. Christina sits down with Stacey Holsinger to break down how AI, cohorts, and evolving service offerings created real momentum. The conversation also covers salary transparency and what it takes to move forward in that messy middle stage of business growth.   --------------------------------- ➕ Visit our Website: https://www.thebreakoutmoment.com/ ➕ Subscribe to The Breakout Moment Channel: https://www.youtube.com/@TheBreakoutMoment?sub_confirmation=1 ➕ Follow along on our Instagram - https://www.instagram.com/thebreakoutmoment/ ➕ Keep up with us on LinkedIn - https://www.linkedin.com/company/thebreakoutmoment/ ➕ Join us on Facebook - https://www.facebook.com/share/1bAtYvHmRz/?mibextid=wwXIfr   Hosted by Christina May. Produced by Stacey Holsinger. Edited by Marian Allen.   Sponsored by: 🟡 Illumine8 https://www.illumine8.com/ 🔵 Steel Toe Communications https://www.steeltoecommunications.com/ 🟢 Genesis AEC https://www.genesisaec.com/

What does it actually take to build something that lasts, and know when it’s time to pivot? In this inaugural episode of The Breakout Moment, Christina May and Stacey Holsinger pull back the curtain on their own journeys—from running businesses through COVID to launching, pausing, and reimagining their podcasts. They share honest insights on what worked, what didn’t, and why consistency, sustainability, and real value matter more than hype. From the realities of content creation to redefining what “scaling” really means, this conversation sets the tone for the show: practical, unfiltered, and rooted in real experience. If you’re building a business in the messy middle, this episode will feel very familiar and give you a clearer path forward. ➕ Visit our Website: https://www.thebreakoutmoment.com/ ➕ Subscribe to The Breakout Moment Channel: https://www.youtube.com/@TheBreakoutMoment?sub_confirmation=1 ➕ Follow along on our Instagram - https://www.instagram.com/thebreakoutmoment/ ➕ Keep up with us on LinkedIn - https://www.linkedin.com/company/thebreakoutmoment/ ➕ Join us on Facebook - https://www.facebook.com/share/1bAtYvHmRz/?mibextid=wwXIfr Hosted by Christina May. Produced by Stacey Holsinger. Edited by Marian Allen. Sponsored by: 🟡 Illumine8 https://www.illumine8.com/ 🔵 Steel Toe Communications https://www.steeltoecommunications.com/ 🟢 Genesis AEC https://www.genesisaec.com/

The Breakout Moment is a podcast about building real businesses, navigating growth, and learning what it actually takes to scale. Each episode dives into the stories, challenges, and decisions behind the people doing the work. No guru-speak, just honest conversations and practical insights. If you're an entrepreneur, operator, or just obsessed with how companies grow, you're in the right place. ➕ Visit our Website: https://www.thebreakoutmoment.com/ ➕ Subscribe to The Breakout Moment Channel: https://www.youtube.com/@TheBreakoutMoment?sub_confirmation=1 ➕ Follow along on our Instagram - https://www.instagram.com/thebreakoutmoment/ ➕ Keep up with us on LinkedIn - https://www.linkedin.com/company/thebreakoutmoment/ ➕ Join us on Facebook - https://www.facebook.com/share/1bAtYvHmRz/?mibextid=wwXIfr Hosted by Christina May. Produced by Stacey Holsinger. Edited by Marian Allen. Sponsored by: 🟡 Illumine8 https://www.illumine8.com/ 🔵 Steel Toe Communications https://www.steeltoecommunications.com/ 🟢 Genesis AEC https://www.genesisaec.com/

We're getting into the spirit of the holidays and encourage you to join the fun. Whether it's your team members, colleagues, clients, or business associates, expressing goodwill through thoughtful gifts is not only a delightful tradition but also an excellent way to strengthen your brand.   In this episode of the Built to Market Podcast, Host Christina May helps you break free from mundane branded corporate gifts to offer your employees, customers, and community something genuinely delightful, useful, and sustainable.   Tune in now to learn: Who should receive a corporate gift What digital gifts you can offer to your community in lieu of swag Our top 5 corporate gift recommendations

Are you ready to revolutionize your marketing and sales efforts and prove your impact on the bottom line? In this episode of the Built to Market podcast, you'll discover the power of attribution and how it transformed one marketer's career. Here's why you should listen: Learn how to create an attribution system for your marketing and sales efforts. Get insights into the technology and tools you need to track attribution effectively. Understand the importance of a single-source system for your data. Discover three critical reports for demonstrating the attribution of your efforts. Here are the key takeaways from this episode: Brand Reach Report: Focus on growing your brand's audience and community. Measure reach, interaction, and brand community. Track metrics like social media followers, website traffic, and print media engagement. Calculate your overall brand reach to gauge your brand's effectiveness. Lead Generation Report: Concentrate on converting your audience into leads. Track website leads, social media leads, phone call leads, and print leads. Segmentation shows leads by source and assesses the effectiveness of different lead magnets and offers. Calculate your brand reach-to-lead ratio to understand conversion rates. Customer Report: Measure how many leads became customers. Segment and analyze data for website leads, social media leads, phone call leads, and print leads. Create an attribution report to understand the contribution of marketing efforts to sales. Include post-sale customer statistics like the time between lead and close, customer churn, and repeat purchases. With these reports, you'll be armed with the insights needed to showcase the impact of your marketing and sales efforts on the bottom line. Say goodbye to uncertainty and hello to the scarlet A of Attribution. Tune in now to level up your data-driven marketing game!

This episode of the Built to Market podcast focuses on five things you can do to lift conversion rates for your built environment business. The host will dive into five marketing strategies that have been successful for manufacturers, distributors, and building industry professionals. They will also bust some myths around tried and actual methods that you might have thought were less effective. If you're looking for actionable lead-converting strategies, this episode is for you. Learn 5 customer-focused marketing tactics to boost lead conversion rates: Collect lead contact info directly on social media with chat funnels. Upgrade your lead magnet to something of high value that solves a customer pain point. Leverage coop dollars and representative marketing materials from brands you represent. Don't turn off lead generation. Promote your website and its content through social media, email marketing, and other channels. Listen to the episode for more details and bonus myth busting tips!

How to turn your 4th quarter from "forget it" to "let's do it" The 4th quarter is the most challenging quarter of the year but also the most important. In this podcast, you'll learn four effective strategies to boost motivation and accomplish more in the year's final three months. You'll also debunk productivity and goal-setting myths that may limit your success in Q4. Discover how to: Create a schedule that works for you and stick to it Set realistic goals and break them down into manageable steps Delegate, automate and eliminate busy work Stay motivated and focused on your goals This podcast is perfect for anyone who wants to make the most of their 4th quarter and set themselves up for a successful new year.

Budgeting doesn't have to be a painful exercise. It can be a great opportunity to exercise creative thinking, vet ideas, and get alignment around company goals for the upcoming year. In this episode of the Built to Market podcast, you'll learn the exact steps you should take to brainstorm ideas for your annual budget, bust some myths around budgeting, and vet your budget before presenting it to the rest of your team. Whether you're in sales, service, marketing, or operations, this episode is for you.

Did you know you can expect an impressive $36 in return for every $1 spent on email marketing? It's true! Email marketing remains a digital marketing and sales staple. In today's digital landscape, it continues to reign as one of the most potent tools for business growth. This episode of the Built to Market Podcast examines how email marketing is still relevant for your built environment business. We bust the myths and overcome the naysayers of email marketing. Together, we learn how to improve your email marketing strategy with actionable steps. Tune in now to learn: The best way to collect email subscribers How to utilize newsletters to grow your brand How automation plays a role in your email marketing  

Social media marketing: Love it or hate it, you need it for your business. In this podcast, we bust social media myths and share four ways to improve your website's digital presence through social media. Choose the platforms where your customers are. Don't feel like you have to be on every social media platform. Balance authentic and curated content. Share informative and engaging content that is relevant to your target audience. Use social media as a channel for customer service. Allow customers to contact you through social media messaging. Post quality content one to a few times a week. Don't get hung up on over-produced content or perfection. Social media marketing doesn't have to be a time-consuming hassle. By following these tips, you can use social media to connect with potential and current customers, establish meaningful relationships, and promote your business.

Learn how to improve your digital presence and website ranking with Christina May on the Built to Market Podcast. In this episode, Christina busts common SEO myths and shares four key things you can do today to improve your website ranking without an SEO shark. Tune in now to learn: What SEO is and isn't How to use relevant keywords How to create backlinks How to optimize your title tags and meta descriptions How to keep your website up-to-date