Business Growth University

What kind of team structure helps your business grow without creating confusion or slowing people down? In this episode of Business Growth University, host Alan breaks down how to build an org structure that fits your company at its current stage. He explains the three key layers of a strong organization: decision-makers, directors, and freelancers, and shows how each role supports clarity, ownership, and momentum. Using simple examples like a castle, a moat, and a champagne tower, he makes a big topic easy to understand. This episode is a helpful guide for business owners who want to protect their brand, empower their team, and grow with more confidence as their company gets bigger.Resources and references mentioned in the episode:2026 NLU Business Model: https://drive.google.com/file/d/1xUC8UTT5aJeQgcF-K0c9QRlqll4o3yef/view?usp=sharingThe 3 Layers: https://drive.google.com/file/d/1iN3dGMMcS8lOJ3X6eHYufEWPcDdhsTv3/view?usp=sharingMoat Around the Castle: https://drive.google.com/file/d/1ikR1iqQWgqH8noTPdAYy36b7M8CLqE3u/view?usp=sharingThe Champagne Tower: https://drive.google.com/file/d/1SlcD3ZxGrJqQHXfv76nVHhn4S13HUtmE/view?usp=sharingSteve Jobs' Org. Chart: https://drive.google.com/file/d/1LP6ynMYQ9ia1476xCjUaVxxEXW3dQD5Q/view?usp=sharingHow to connect with Alan?📧 [email protected] Alan on Instagram: instagram.com/alazaros88Facebook: https://www.facebook.com/alan.lazarosLinkedIn: https://www.linkedin.com/in/alanlazarosllc/Join the Next Leven University Monthly masterclass: https://www.nextleveluniverse.com/monthly-meetups/Join Book Club: https://www.nextleveluniverse.com/next-level-book-club/Episode highlights:(1:58) The three layers of an organization(5:27) Gatekeepers, promoters, and decision-makers explained(8:03) The champagne tower model of leadership(11:09) Why does more growth require more structure(15:13) Responsibility, accountability, and clear roles(18:38) When to build an org chart and when to keep it simple

What if the biggest key to scaling your business is not a huge leap, but a tiny improvement repeated every single day?In this focused episode of Business Growth University, Alan breaks down his 191X concept and explains how 0.1% daily growth can turn into 9% quarterly growth and 41% year-over-year growth. Using simple math, he shows why steady action beats quick wins and why the long game matters more than most people think. He also compares the unrelenting tortoise to the arrogant hare to show how consistency, humility, and daily effort create massive results over time. This episode is a strong reminder that success in business, health, wealth, and love comes from tracking habits, moving the needle each day, and trusting the compound effect even when progress feels slow.The Unrelenting Tortoise Versus The Arrogant and Entitled Hare: https://drive.google.com/file/d/1pCBj5JXC2ITl3wB-iU_PKCyaoZRTsex1/view?usp=sharingHow to connect with Alan?📧 [email protected] Alan on Instagram: instagram.com/alazaros88Facebook: https://www.facebook.com/alan.lazarosLinkedIn: https://www.linkedin.com/in/alanlazarosllc/Join the Next Leven University Monthly masterclass: https://www.nextleveluniverse.com/monthly-meetups/Join Book Club: https://www.nextleveluniverse.com/next-level-book-club/Episode highlights:(0:56) The 191X concept explained(1:19) How 0.1% daily growth adds up to major business gains(3:03) Why Alan teaches a long-term, legacy-focused approach(4:05) The tortoise vs. hare lesson in business growth(5:19) Live calculator examples showing compound growth in action(7:19) Why results can feel small in the early years(9:32) How consistency creates a 191X outcome over time(10:39) Why daily momentum matters more than intensity(11:46) How the concept applies to health, wealth, and love(12:27) Why tracking habits and metrics every day matters

What if the reason you’re stuck in business isn’t your strategy, but the people you’re trying to serve?In this quick, high-impact episode of Business Growth University, the host shares a hard truth learned from 11 years and over 6,800 coaching sessions: your product is not for everyone. He breaks down how he discovered his “absolutely people” through trial and error, and why humility, work ethic, and a strong desire for personal growth are non-negotiables. He also reveals his “absolutely not people” list and explains how protecting your time and energy is key to real success. Finally, he walks through a simple Venn diagram to help you define your true target demographic based on desire, money, sacrifice, and necessity. If you want better clients and better results, this episode is a must-listen.How to connect with Alan?📧 [email protected] Alan on Instagram: instagram.com/alazaros88Facebook: https://www.facebook.com/alan.lazarosLinkedIn: https://www.linkedin.com/in/alanlazarosllc/Join the Next Leven University Monthly masterclass: https://www.nextleveluniverse.com/monthly-meetups/Join Book Club: https://www.nextleveluniverse.com/next-level-book-club/Episode highlights:(0:00) Why you must get clear on your ideal client (1:18) The early days of the business and the lack of clarity (2:32) Expecting one audience but attracting another (3:19) Clarity comes from trial and error (4:30) Defining your “absolutely people” (10-10-10 traits) (6:54) Why humility is non-negotiable (8:23) The “absolutely not people” acronym introduced (10:10) Breaking down unstable and naive (10:48) Manipulative and entitled explained (11:41) Delusional vs. coachable (12:52) Significance-driven, arrogant, and immature traits (14:50) The Venn diagram framework (17:01) Desire vs. necessity (19:30) Why protecting your standards protects your success

What if the fastest way to grow your business isn’t a fancy strategy, but keeping three money rules so simple you can repeat them in your sleep? In this episode, Alan breaks business finance down into a clear “money triangle”: earn more, spend less, and invest the difference. He explains how earning more starts with lead generation, stronger marketing, and treating sales like helping and inviting. Then he gets real about why tracking revenue and expenses (especially payroll) is non-negotiable if you want to stay profitable. Finally, he shows how smart investing, not “spending”, creates a snowball effect that can take you from $100K to $1M over time.Simple. Practical. Powerful.How to connect with Alan?📧 [email protected] Alan on Instagram: instagram.com/alazaros88Facebook: https://www.facebook.com/alan.lazarosLinkedIn: https://www.linkedin.com/in/alanlazarosllc/Join the Next Leven University Monthly masterclass: https://www.nextleveluniverse.com/monthly-meetups/Join Book Club: https://www.nextleveluniverse.com/next-level-book-club/Episode highlights:(0:00) The promise and power of referrals (1:12) Why mastering business finances matters (3:07) Business as a vehicle, money as fuel (4:10) The three-part finance formula (5:22) Earn more through lead generation and service (10:19) Delivering on your promise and tracking revenue (11:11) Spend less by optimizing and tracking costs (13:37) Invest for ROI, not just “spend” (16:42) The snowball effect from $100K to $1M (20:25) Free breakthrough session and momentum reminder

What if selling wasn’t about selling at all? In this powerful episode of Business Growth University, Alan flips the script on everything you think you know about sales. Instead of focusing on products, he challenges business owners, coaches, and service providers to focus on transformation. Whether you're offering fitness coaching, web design, or even starting a podcast, Alan shares a simple truth: people don’t buy things, they buy results. He breaks down a clear and relatable framework for connecting your services to your audience’s goals, replacing the word "sales" with words like help, lead, and invite. From coaching tips to brand trust and personal stories, this episode is a must-listen for anyone looking to grow their business without sounding “salesy.”Download How Sales Actually Works here: https://drive.google.com/file/d/1xcA-chrrzSK3DniV6XGNtMP_VTrLEZ2k/view?usp=sharingHow to connect with Alan?📧 [email protected] Alan on Instagram: instagram.com/alazaros88Facebook: https://www.facebook.com/alan.lazarosLinkedIn: https://www.linkedin.com/in/alanlazarosllc/Join the Next Leven University Monthly masterclass: https://www.nextleveluniverse.com/monthly-meetups/Join Book Club: https://www.nextleveluniverse.com/next-level-book-club/Episode highlights:(0:00) Why sales is really about transformation(1:10) Reframing sales as helping and leading(2:17) Everyone is selling something...even leaders(3:19) Apple AirPods as a real-life example(4:05) Difference between clients and customers(6:13) Branding + marketing = easier sales(7:48) Real client numbers + business structure at NLU(10:08) What makes Alan’s coaching work(11:46) Four rules of his coaching program(13:10) The real reason people aren’t successful(17:01) One decision can change your life(18:52) Selling something you love (like Good Will Hunting)(19:44) Two reasons people buy: opportunity or pain(20:25) Trust: the heart of any sale(21:01) Final encouragement to keep the momentum

Are you working hard but not seeing the business growth you want? In this episode of Business Growth University, Alan breaks down the exact formula he uses to scale his companies, and how you can do the same. It starts with getting clear on how many hours you really have each week and identifying your primary skill, the thing you're best at, the market pays for, and people truly need. From there, it's all about using your earnings to buy back your time and reinvest that time into doing more of what makes the most money. Whether you're a therapist, coach, or creative, this episode is a step-by-step guide to turning your time into income, and that income into lasting freedom. This isn’t about hustle for hustle’s sake. It’s about smart, intentional growth.Download the Scaling Formula here: https://drive.google.com/open?id=1K68JO7AW514cPfbn9PSfnTkGtl8-_DTj&usp=drive_copyHow to connect with Alan?📧 [email protected] Alan on Instagram: instagram.com/alazaros88Facebook: https://www.facebook.com/alan.lazarosLinkedIn: https://www.linkedin.com/in/alanlazarosllc/Join the Next Leven University Monthly masterclass: https://www.nextleveluniverse.com/monthly-meetups/Join Book Club: https://www.nextleveluniverse.com/next-level-book-club/Episode highlights:(0:00) Why buying back time is only worth it if you use it right(1:04) What scale really means (not just more work)(2:21) Alan’s 4-part scaling formula(3:37) How to calculate your real available hours each week(4:51) Identifying your primary skill(7:18) Case study: A therapist scaling past burnout(10:11) The key to hiring: buy back time, not just delegate(12:00) Everyone needs a primary skill...not just CEOs(14:03) Turning labor into leadership, then ownership(17:03) The scaling loop that repeats and grows(19:24) Coaching offer: What to expect if you reach out

What if the difference between feeling overwhelmed and actually getting ahead is just having the right structure to your day? In episode 27 of Business Growth University, Alan pulls back the curtain on how he designs his "optimal day", not with perfection, but with purpose. Whether you're a business owner, a professional, or just someone looking for more focus and energy, this episode shows you how to build a schedule that actually fits your life and goals. Alan breaks down his day into three themes: self, business, and family, and shares how prioritizing the right things at the right time can change everything. He also offers a downloadable PDF to help you map out your own version of a productive and fulfilling day. This is the structure you've been craving.Download a copy of The Optimal Day here: https://drive.google.com/file/d/1BuA3KcDTz56uzu3baQBinAxgslI27wj-/view?usp=sharing Next Level Dreamliner: https://a.co/d/0WdeWQQHow to connect with Alan?📧 [email protected] Alan on Instagram: instagram.com/alazaros88Facebook: https://www.facebook.com/alan.lazarosLinkedIn: https://www.linkedin.com/in/alanlazarosllc/Join the Next Leven University Monthly masterclass: https://www.nextleveluniverse.com/monthly-meetups/Join Book Club: https://www.nextleveluniverse.com/next-level-book-club/Episode highlights:(1:53) Why structure matters more than motivation(5:10) Wake-up and bedtime target, and why consistency is key(9:35) Breaking the day into 3 themes: Morning, Afternoon, Evening(11:00) Morning: Self-care, learning, and exercise(16:09) Afternoon: Coaching, training, and podcasting(17:35) Evening: Family, food, and rest(19:03) The priority pyramid: How smaller goals roll into the big ones(22:06) Why coaching increases accountability and long-term success

What separates real CEOs from those just carrying the title? In this fast-paced episode, Alan Lazaros shares the three essential skills every CEO must master: leading people, designing systems, and tracking metrics. With real stories, honest self-assessment, and practical takeaways, you'll leave knowing exactly where to focus next to grow your business. Whether you're running the show or preparing to, this episode is your blueprint for leading with purpose and results.Episode assets and mentions:Episode visual: https://drive.google.com/file/d/1g6miuCOrZ8YPVsukaqeathNllQgY1ost/view?usp=sharingRegister for the Free Masterclass, How to Set & Achieve Your Goals in 2026: https://us06web.zoom.us/meeting/register/-ShY-iGKTEKPlsx3oCJUWwHow to Customize Your Own 21st Century Business Model (EP25): https://podcasts.apple.com/us/podcast/how-to-customize-your-own-21st-century-business-model-ep25/id1814230739?i=1000742324916How to Be a Great Leader: 5 Levels Every Business Owner Must Master (EP20): https://podcasts.apple.com/us/podcast/how-to-be-a-great-leader-5-levels-every-business/id1814230739?i=1000736109874How to connect with Alan?📧 [email protected] Alan on Instagram: instagram.com/alazaros88Facebook: https://www.facebook.com/alan.lazarosLinkedIn: https://www.linkedin.com/in/alanlazarosllc/Join the Next Leven University Monthly masterclass: https://www.nextleveluniverse.com/monthly-meetups/Join Book Club: https://www.nextleveluniverse.com/next-level-book-club/Episode highlights:(1:32) The Triad: Lead People, Design Systems, Track Metrics(2:21) Alan’s CEO journey with Kevin(3:08) The CEO as the “head of the arrow”(7:11) Self-assess: Green, Yellow, or Red(13:18) Systems that scale: Impact Score, Peak Tracking, WhatsApp(15:31) Tracking what matters: Revenue, KPIs, Payroll(19:05) Action step: Rate and improve your weakest skill(20:18) Free 2026 Goal Setting Masterclass invite

What does it really take to build a thriving business in today’s digital world, from zero clients to a fully functioning company with 17 departments and 121 paying customers? In this milestone episode of Business Growth University, host Alan Lazaros shares, for the first time, the complete behind-the-scenes look at his own business model. You'll learn the five-level framework that moves people from strangers on social media to becoming team members, clients, or even raving fans. Alan also breaks down how each department, from social media to masterclasses to coaching, adds real value and builds real relationships. If you’re serious about growing your business in 2026 and beyond, this is one episode you can’t miss.Next Level University Business ModelNext Level Dreamliner: https://a.co/d/0WdeWQQHow to connect with Alan?📧 [email protected] Alan on Instagram: instagram.com/alazaros88Facebook: https://www.facebook.com/alan.lazarosLinkedIn: https://www.linkedin.com/in/alanlazarosllc/Join the Next Leven University Monthly masterclass: https://www.nextleveluniverse.com/monthly-meetups/Join Book Club: https://www.nextleveluniverse.com/next-level-book-club/Episode highlights:(0:56) Episode intro: Why 2025 was a huge year(1:23) Full breakdown of the Next Level University business model(3:02) Understanding your Ideal Client Avatar (ICA)(4:10) How social media drives the business(6:13) The five levels of a successful business model(8:41) Why private Facebook groups matter(11:06) Masterclasses and the power of live teaching(13:02) Book club: community learning that sticks(17:07) Where the money comes in: products and paid services(20:01) Live events, coaching, and high-value offers(24:06) Level 5: Hiring from within your community(27:00) Branding, alignment, and leading with purpose(29:18) Final call to action: Work with Alan in 2026

What if the biggest boost your business ever gets comes from the books you read? In this powerful episode of Business Growth University, Alan lays out the ultimate reading list for business owners who want to build something that truly lasts. He shares the six Jim Collins books that he keeps on his desk and requires his leadership team to read. If you’re serious about building a real business (not just a side hustle), this episode is your roadmap.Grab a copy of my recommended Jim Collins booksHow to connect with Alan?📧 [email protected] Alan on Instagram: instagram.com/alazaros88Facebook: https://www.facebook.com/alan.lazarosLinkedIn: https://www.linkedin.com/in/alanlazarosllc/Join the Next Leven University Monthly masterclass: https://www.nextleveluniverse.com/monthly-meetups/Join Book Club: https://www.nextleveluniverse.com/next-level-book-club/Episode highlights:(0:52) The episode’s focus: Books every business owner must read(1:07) Meet the leadership team at Next Level University(1:57) Why Jim Collins books are required reading for top-level execs(3:01) Alan’s personal 11-year reading journey(5:07) Out of hundreds of books, these are the ones that matter(6:27) The 8 Jim Collins books, and which 6 Alan owns(9:02) Breakdown of each book and what it teaches(11:00) The world has changed and why these principles still work(13:04) The importance of turning the flywheel and never losing momentum(15:00) Why reading = better decision making for CEOs(17:01) Foundational principles like “Level 5 Leadership” and “The Power of And”(19:00) Alan’s client roster is almost full. Here's how to reach out(20:13) Final words: Boring books are often the best ones

What if the biggest reason your team is falling short isn’t their skill, but their mindset? Alan unpacks exactly how to build the most effective, reliable team by focusing on three simple core values: humility, work ethic, and self-improvement. With nearly nine years of experience growing a business from scratch to a 20-person global team, Alan shares real-life hiring lessons, how to spot red flags, and why leading by example is the non-negotiable key to success. Whether you’re a solopreneur hiring your first freelancer or a CEO refining your culture, this episode is packed with clarity, honesty, and tools you can use right now.How to connect with Alan?📧 [email protected] Alan on Instagram: instagram.com/alazaros88Facebook: https://www.facebook.com/alan.lazarosLinkedIn: https://www.linkedin.com/in/alanlazarosllc/Join the Next Leven University Monthly masterclass: https://www.nextleveluniverse.com/monthly-meetups/Join Book Club: https://www.nextleveluniverse.com/next-level-book-club/Episode highlights:(1:04) What does "team" really mean in business(2:18) Who counts as a team member (freelancers, contractors, etc.)(3:03) Choosing aligned clients and businesses(4:06) The “win-win-win-win-win” business model(5:01) Hiring and firing decisions in a global market(6:14) From 2-person startup to a 20-person team(7:06) How a time audit revealed the need for team growth(8:03) Expanding and contracting: the natural cycle of business(9:07) The 3 core values at Next Level University(11:46) Defining humility, work ethic, and self-improvement(14:49) The 10-10-10 system to identify your "absolutely" people(17:04) Red flags: identifying “absolutely not” people(20:00) Don’t just pick your values...live them daily(23:36) Invitation to a free December 4th business masterclass(24:46) Final thoughts and deep gratitude

Have you ever wondered if you're truly cut out to run a business, not just talk about it, but actually build something real, profitable, and meaningful? In this powerful episode of Business Growth University, Alan sits down with Emilia Smith, CEO of Evolve Ventures Technologies, to share what most won’t tell you about building a business, especially as a woman. Emilia opens up about growing up in a high-risk entrepreneurial household, building her company from scratch, and the five character traits she believes every empowered female leader must have in the 21st century. They talk real success, not Instagram illusions, highlighting what separates those who should be in business from those who shouldn’t. If you’re serious about impact, growth, and leaving a legacy, this episode is a must-listen.Reach out to Emilia:Instagram - https://www.instagram.com/evolveventures/ Facebook - https://www.facebook.com/EvolveVenturesTechEmilia’s IG - https://www.instagram.com/evolvewithemilia/   How to connect with Alan?📧 [email protected] Alan on Instagram: instagram.com/alazaros88Facebook: https://www.facebook.com/alan.lazarosLinkedIn: https://www.linkedin.com/in/alanlazarosllc/Join the Next Leven University Monthly masterclass: https://www.nextleveluniverse.com/monthly-meetups/Join Book Club: https://www.nextleveluniverse.com/next-level-book-club/Episode highlights:(1:15) Introduction to Emilia and her background(2:24) Growing up in a high-stakes entrepreneurial family(5:11) What every female leader needs to know before starting a business(9:23) Why most people are not cut out for business(17:51) Top 5 traits of successful 21st-century leaders(33:01) The power of thinking 200 years ahead(36:01) The real role of stewardship in business leadership(40:11) Final thoughts and where to find Emilia

What if one simple framework could change how you think about business money forever? In this episode of Business Growth University, Alan explains the financial snowball, a clear system to help you manage revenue, expenses, debt, and assets with confidence. He shares real numbers from his own company, breaks down how compounding growth works, and gives you clear targets to double your business every few years. Whether you’re just starting out or already scaling, this episode gives you the tools and mindset to grow smarter and stronger.Listen to The 8 Fundamentals of Business Finance here:Part 1 - https://podcasts.apple.com/us/podcast/the-8-fundamentals-of-business-finance-part-1-ep14/id1814230739?i=1000724588490Part 2 - https://podcasts.apple.com/us/podcast/the-8-fundamentals-of-business-finance-part-2-ep15/id1814230739?i=1000725013433How to connect with Alan?📧 [email protected] Alan on Instagram: instagram.com/alazaros88Facebook: https://www.facebook.com/alan.lazarosLinkedIn: https://www.linkedin.com/in/alanlazarosllc/Join the Next Leven University Monthly masterclass: https://www.nextleveluniverse.com/monthly-meetups/Join Book Club: https://www.nextleveluniverse.com/next-level-book-club/Episode highlights:(3:28) What is a financial snowball(4:16) Why business knowledge builds like math(7:01) Breaking down the core financial structure(13:00) How to grow and manage your snowball(14:36) Green, yellow, red yearly growth goals(17:00) Alan’s real business revenue by year(24:00) How much cash you really need to hold(27:00) Avoiding the trap of rising expenses(29:00) Free 30 minute snowball coaching offer

Want to lead a successful business? In this episode of Business Growth University, Alan Lazaros breaks down the 5 essential levels of leadership every entrepreneur needs—from crew member to commander. Learn how to lead by example, inspire your team, and think long-term to grow your company. Perfect for business owners, CEOs, and team leaders ready to scale with purpose.Chess Mastery Level: https://tinyurl.com/BUGEpisode9What Does It Mean To Be Next Level? (2245) - https://tinyurl.com/Ep2245How to connect with Alan?📧 [email protected] Alan on Instagram: instagram.com/alazaros88Facebook: https://www.facebook.com/alan.lazarosLinkedIn: https://www.linkedin.com/in/alanlazarosllc/Join the Next Leven University Monthly masterclass: https://www.nextleveluniverse.com/monthly-meetups/Join Book Club: https://www.nextleveluniverse.com/next-level-book-club/Episode highlights:(1:35) Audience poll: Leadership wins over productivity(2:24) Lessons from the Patriots: Brady, Belichick & Edelman(4:36) What leadership really means in business(8:08) The 5 roles of leadership: Crew to Commander(20:37) How time perspective shapes each leadership level(23:15) Why human connection will win in the AI era(26:45) Final breakdown: Leadership is influence, example, and responsibility

What if you could build a business that grows while you sleep? In this episode, Alan breaks down the modern business model that every online entrepreneur needs in today’s digital world. From using social media to attract new followers, to turning them into loyal fans and paying clients, Alan draws out the full five-layer structure of a successful online business. He also shares how to think global, create real community, and use free tools like podcasts, masterclasses, and groups to scale your brand. 📄 Download: 21st Century Online Business Model Funnel (PDF) https://tinyurl.com/BGU19Relevant episodes:What is the flywheel concept? Episode 7 - https://podcasts.apple.com/ca/podcast/success-in-business-is-not-doing-10-000-things-ep7/id1814230739?i=1000714362049One word and three obsessions - Episode 2 - https://podcasts.apple.com/ca/podcast/if-you-get-this-one-thing-wrong-everything-ends-up-wrong-ep2/id1814230739?i=1000708987211How to connect with Alan?📧 [email protected] Alan on Instagram: instagram.com/alazaros88Facebook: https://www.facebook.com/alan.lazarosLinkedIn: https://www.linkedin.com/in/alanlazarosllc/Join the Next Leven University Monthly masterclass: https://www.nextleveluniverse.com/monthly-meetups/Join Book Club: https://www.nextleveluniverse.com/next-level-book-club/Episode highlights:(1:37) Building a 21st-century business model(4:25) Why online beats brick and mortar(7:26) Social media: your first connection point(8:33) Podcasting and content that scales(9:21) Free meetups and masterclasses(11:35) Creating private groups and the community(14:11) The paywall: turning followers into clients(19:00) Inclusive vs. exclusive business stages(22:01) Reinvesting profits to grow your brand(24:15) Customizing the model for your business(25:35) Final thoughts and next steps

What separates the 1% who actually make it from the 99% who talk about it? In this honest and high-energy episode, host Alan welcomes peak performance coach Lauren Johnson to explore the real difference between those who want success and those who are wired for it. From working with elite athletes like the New York Yankees to coaching high-level execs, Lauren shares the mindset patterns that drive long-term excellence, and the quiet sacrifices no one sees. They discuss the power of clarity, consistency, and self-honesty, as well as why so many entrepreneurs fail—not from lack of talent, but lack of systems and standards. If you're serious about your goals (and not just the Instagram version of them), this is the episode for you.How to connect with Alan?📧 [email protected] Alan on Instagram: instagram.com/alazaros88Facebook: https://www.facebook.com/alan.lazarosLinkedIn: https://www.linkedin.com/in/alanlazarosllc/Where to find Lauren:IG:  @laurennicolejohnson  Web: https://www.laurenjohnsonandco.com/LinkedIn: https://www.linkedin.com/in/laurenjohnsonn/Episode highlights:(0:00) Intro(2:19) Lauren’s journey from athlete to mindset coach(5:17) The numbers behind making it to the top(6:30) Why most businesses fail: missing systems(12:27) Wantrepreneur vs entrepreneur mindset(14:29) Lauren’s “Three C’s” to reach the top(20:06) Being obsessed vs being misunderstood(26:28) How top performers plan every move(31:00) Radical honesty and mental performance(39:01) GR vs RG: Which type are you?(44:07) Redefining success as a parent and leader(47:47) Outro

What does it really take to build a successful business in today’s world? In this eye-opening episode of Business Growth University, Alan sits down with his business partner Kevin, for a raw and honest conversation that breaks all the social media myths. From the grind of early-stage coaching to building a brand that actually brings in revenue, Alan shares why self-belief, work ethic, and emotional intelligence matter more now than ever. They talk about the trap of wanting passive income too soon, when to shift from generalist to specialist, and the truth about why personal branding isn't optional anymore. If you're a coach, business owner, or entrepreneur who’s tired of the fluff and wants the real roadmap, this is the episode for you.How to connect with Alan?📧 [email protected] Alan on Instagram: instagram.com/alazaros88Facebook: https://www.facebook.com/alan.lazarosLinkedIn: https://www.linkedin.com/in/alanlazarosllc/Next Level U Book Club: https://zoom.us/meeting/register/tJMkcuiupjIqE9QlkptiKDQykRtKyFB5JbhcEpisode highlights:(2:00) Top traits for success: then vs. now(6:00) The surprising power of likability in business(8:00) Generalist or specialist? When to niche(10:30) Life stages as business development phases(16:00) When to pivot your offer and go all-in(19:30) Should everyone have a personal brand?(23:00) The “star” model for defining your brand and debunking passive income myths(30:00) When do you stop trading time for money?(34:00) Should you have a business partner?(38:00) Alan’s final thoughts on coaching, growth, and momentum

What if you could get five times more done than the average person, every single day? In this episode of Business Growth University, we explore the power of flow, also known as “the zone”, and how you can design your life and business around it. You’ll hear practical strategies on how to eliminate distractions, set up your office for success, optimize your phone to avoid constant pings, and even use your car as a productivity hub. With insights inspired by Steven Kotler’s The Art of Impossible, you’ll learn how small changes in your environment and habits can help you stay focused, master deep work, and accelerate business growth.How to connect with Alan?📧 [email protected] Alan on Instagram: instagram.com/alazaros88Facebook: https://www.facebook.com/alan.lazarosLinkedIn: https://www.linkedin.com/in/alanlazarosllc/Next Level U Book Club: https://zoom.us/meeting/register/tJMkcuiupjIqE9QlkptiKDQykRtKyFB5JbhcOct Meetup: https://us06web.zoom.us/meeting/register/f0lzaxieRhKXqMFxmwIfZAEpisode highlights:(0:22) What is flow and why it matters(7:05) The science of 500% more productivity(8:09) Strategy 1: Optimizing your office for focus(15:19) Strategy 2: Designing your phone for zero distractions(24:20) Strategy 3: Turning your vehicle into a productivity space(29:53) Key takeaways and action steps for success

What’s the real reason some businesses thrive while others barely stay afloat? In part two of the “8 Fundamentals of Business Finance,” we uncover the truth about cash on hand, total debt, assets, and net worth, and why most entrepreneurs are focusing on the wrong numbers. Alan shares real numbers from his own company and explains how to think smarter about cash flow, debt repayment, and what your net worth actually means. This episode isn’t fluffy, it’s focused, honest, and filled with practical takeaways that can shift how you manage your money forever.Get your free copy here: https://www.nextleveluniverse.com/bgu-episode-14-15How to connect with Alan?📧 [email protected] Alan on Instagram: instagram.com/alazaros88Facebook: https://www.facebook.com/alan.lazarosLinkedIn: https://www.linkedin.com/in/alanlazarosllc/Episode highlights:(0:00) Intro(2:23) Fundamental #5: Cash on Hand – how much is enough?(6:01) Scarcity vs. Abundance with capital(7:13) Fundamental #6: Total Debts – good debt vs. bad debt(12:38) Fundamental #7: Total Assets – what you really own(14:34) Fundamental #8: Net Worth – what it really means(18:13) Final recap + worksheet overview

Running your business... or is it running you? If you’ve ever felt lost when it comes to the numbers behind your company, this episode is a must-listen. In part one of this two-part series, host Alan Lazaros shares the first four of the Eight Fundamentals of Business Finance, the same exact principles he uses to coach 24 business owners from beginners to multimillionaires. With real numbers from his own company, Alan breaks down concepts like gross revenue, total expenses, net revenue, and profit margin into simple terms anyone can understand. This isn’t fluff, it’s real financial training for entrepreneurs who want to grow smart and strong. Download the worksheet, do the homework, and get ready for part two.Get your free copy here: https://www.nextleveluniverse.com/bgu-episode-14-15How to connect with Alan?📧 [email protected] Alan on Instagram: instagram.com/alazaros88Facebook: https://www.facebook.com/alan.lazarosLinkedIn: https://www.linkedin.com/in/alanlazarosllc/Episode highlights:(0:00) Intro(1:05) What is STEMBIF and why finance matters(4:40) Three learning goals for the episode(6:36) The 8 fundamentals explained – overview(6:53) Fundamental 1: Gross revenue(10:07) Fundamental 2: Total expenses(11:24) Fundamental 3: Net revenue(12:13) Fundamental 4: Profit margin(13:49) Recap and worksheet questions(15:32) Call to action: Free coaching and episode 15 preview

Are you accidentally slowing down your own success in business? In part two of this powerful training, Alan Lazaros uncovers reasons six through ten of why people struggle to grow in business, and what to do about it. With clarity, honesty, and compassion, he pushes listeners to look inward and score themselves on a green-yellow-red scale across topics like fear, self-worth, and focus. Alan shares personal stories, practical frameworks, and a system of success that helps listeners take real action. This isn’t about motivation. It’s about direction. Ready to build your roadmap to success? Download a copy of the Decision Matrix here: https://www.nextleveluniverse.com/bgu-episode-13/How to connect with Alan?📧 [email protected] Alan on Instagram: instagram.com/alazaros88Facebook: https://www.facebook.com/alan.lazarosLinkedIn: https://www.linkedin.com/in/alanlazarosllc/Episode highlights:(0:00) Intro(2:28) Reason #6: Too many priorities(4:41) Reason #7: Controlled by fear(7:49) Reason #8: Inaccurate thinking(14:44) Reason #9: Low self-worth(17:15) Reason #10: No system of success

What’s really holding you back from the success you want in business? In this high-energy and no-nonsense episode of Business Growth University, Alan  kicks off part one of his two-part training on the top 10 reasons people fall short. Drawing from over 11,000 coaching sessions and work with clients worldwide, Alan dives deep into the first five: lack of self-belief, surrounding yourself with the wrong people, entitlement, unclear goals, and low work ethic. You’ll learn the “doom loop” vs. “success loop,” how your closest five connections shape your results, and why success is “rented, not owned.” Packed with practical self-assessments and powerful mindset shifts, this episode will challenge you to rate yourself green, yellow, or red, and face the truth about what’s slowing your growth.How to connect with Alan?📧 [email protected] Alan on Instagram: instagram.com/alazaros88Facebook: https://www.facebook.com/alan.lazarosLinkedIn: https://www.linkedin.com/in/alanlazarosllc/Episode highligjts:(0:00) Intro (6:38) Definition of success(6:29) Reason #1: Lack of self-belief(11:39) Reason #2: Wrong associations(14:15) Reason #3: Entitlement(20:12) Reason #4: No clear goals(22:13) Reason #5: Low work ethic

What’s the one skill that your entire future depends on? In this episode of Business Growth University, host Alan Lazaros walks you through how to identify your Most Important Skill (MIS), the one thing that powers your success, whether you're a coach, a podcaster, or a business owner. Alan shares real-life examples from icons like Taylor Swift, Serena Williams, and James Cameron to show how one major skill, backed by sub-skills, can define a career. Get ready to focus, improve, and build a business around what you do best.How to connect with Alan?📧 [email protected] Alan on Instagram: instagram.com/alazaros88Facebook: https://www.facebook.com/alan.lazarosLinkedIn: https://www.linkedin.com/in/alanlazarosllc/Episode highlights:(1:07) What is a skill? Primary skill vs. sub-skills(2:26) Taylor Swift, Serena Williams & James Cameron as case studies(5:05) Identifying your one most important skill(7:22) Why communication was Alan’s edge in corporate(10:22) Tracking 10,000 hours in coaching, training, and podcasting(14:49) What is effective communication?(16:26) The 25 Impact Points of Effective Communication(22:01) The Mastery Formula: Prep, Rep, Reflect, Perfect(25:18) 3 questions to find and master your primary skill(27:02) Free coaching offer & final thoughts

What really holds most people back from reaching their potential, lack of talent or lack of hunger? In this powerful episode, Coach Micheal Burt joins Business Growth University to share how success isn’t about doing less; it’s about doing the right things consistently with intensity. Host Alan Lazaros dives into Coach Burt’s journey from a small Tennessee town to coaching thousands worldwide. If you’ve ever struggled with focus, consistency, or relationships while chasing big dreams, this episode is a must-listen.Meet Coach Micheal BurtCoach Micheal Burt is an international speaker, bestselling author, and founder of The Greatness Factory. With over 25 years of experience, he has helped individuals and companies activate their deepest drive and unlock new levels of growth. He is the author of the Wall Street Journal bestseller Flip the Switch and host of The Bigger Table Podcast.Connect with MichealWeb: https://www.coachburt.com/LinkedIn: https://www.linkedin.com/in/michealburt/IG: @michealburtHow to connect with Alan?📧 [email protected] Alan on Instagram: instagram.com/alazaros88Facebook: https://www.facebook.com/alan.lazarosLinkedIn: https://www.linkedin.com/in/alanlazarosllc/Episode highlights:(2:01) Coach Burt's humble beginnings and what “potential” really means(5:23) 33 years of coaching: what has changed and what hasn’t(6:05) Traits Coach Burt looks for in high achievers(7:56) Spotting real humility versus fake(12:21) Why Coach Burt never stops striving(16:26) Common blind spots holding entrepreneurs back(20:00) The daily habits behind his success(25:38) America’s growing culture of complacency(30:30) Long obedience in the same direction(46:21) The real reason behind Coach Burt’s success: activation(54:00) What kids can teach us about hunger, learning, and mindset

What if just a tiny part of your effort, less than 1%, could drive nearly all your results? In this eye-opening episode, host Alan Lazaros breaks down how to be truly productive once your goals are set. Through personal stories and real business examples, he explains how focusing on your highest-return actions can transform how you work. If you feel busy but not effective, this episode will help you make smarter moves, not just more of them.Download Your Episode 9 Resource here: https://www.nextleveluniverse.com/mm2987e6-bgu-ep9-dl/How to connect with Alan?📧 [email protected] Alan on Instagram: instagram.com/alazaros88Facebook: https://www.facebook.com/alan.lazarosLinkedIn: https://www.linkedin.com/in/alanlazarosllc/Episode highlights:(0:00) Intro(1:10) Alan’s story of setting high goals(2:33) Redefining productivity with time, effort, and money(5:02) Farming metaphor: reinvesting wisely(6:39) Understanding the 80/20 rule in life and business(8:20) Podcast growth and what drives big results(10:04) Zooming in on the most powerful actions(13:04) The 3D Plan: Delete, Delegate, Double Down(17:32) Alan’s hard choices: giving up fun for focus(19:43) How delegating helped scale the business(23:00) The real value of indirect actions(25:00) Three questions to refocus your time(26:10) Alan’s mission and clarity(31:01) Coaching invite and closing motivation

Do you have big goals but feel like you’re spinning your wheels? In this episode of Business Growth University, Alan shares a clear, powerful roadmap for setting business goals that actually move the needle. You’ll learn the difference between dreams, goals, and habits, and how they all link together to build real momentum in life and business. He gives practical advice using personal examples, including his “P3 target” method, how to apply the 80/20 rule, and how identity shapes your ability to follow through. Plus, Alan shares the one tool he and his clients swear by to stay on track every quarter. If you’re serious about your success, don’t miss this one. Resource mentioned in this episode:https://www.nextleveluniverse.com/bgu-episode-8How to connect with Alan?📧 [email protected] Alan on Instagram: instagram.com/alazaros88Facebook: https://www.facebook.com/alan.lazarosLinkedIn: https://www.linkedin.com/in/alanlazarosllc/Episode highlights:(1:20) The truth behind lasting business success(4:47) Dreams vs. goals: what’s the difference?(10:00) The 80/20 rule(17:00) Examples of real-world process and results goals(22:01) Key metrics that drive business growth(24:00) Habits that support long-term success(27:01) The skill you need to level up this quarter(29:00) Identity: the final piece that holds everything together(35:11) Outro

Is overnight success real, or is it just a myth we tell ourselves? In this powerful episode of Business Growth University, host Alan Lazaros uncovers the truth about long-term business success using the "flywheel concept" made famous by Jim Collins. You’ll learn why doing five things really well, over and over again, is far more powerful than chasing the next big idea. Whether you’re just starting out or scaling up, this episode will show you how to stay consistent, focused, and impactful.How to connect with Alan?📧 [email protected] Alan on Instagram: instagram.com/alazaros88Facebook: https://www.facebook.com/alan.lazarosLinkedIn: https://www.linkedin.com/in/alanlazarosllc/Episode highlights:(0:00) Intro(1:47) What is the flywheel concept?(3:33) The power of consistent effort and momentum(8:02) Compound growth: $1 to $84 million in 50 years(14:07) The Walmart example: From 1 to 10,750 stores(17:30) Alan’s 5-part business flywheel explained(25:56) Why your flywheel filters the right clients(29:15) Summer slump: stay productive and stand out(30:11) Outro

What if your business community truly felt like home, not like walking into a wedding full of strangers? In this episode of Business Growth University, host Alan explains why your community should be built from who you are, not something you mold yourself to fit into. He uses the relatable example of an uncomfortable wedding to highlight how real communities grow around shared beliefs, not just shared spaces. Alan breaks down his own “three-by-three” belief triad, fitness, personal development, and business, to show how deep values can shape identity and connection. If you're building a business that stands for something real, this episode will challenge and inspire you to lead with clarity and authenticity.Download the resource on Building Community: https://www.nextleveluniverse.com/bgu-episode-6/How to connect with Alan?📧 [email protected] Alan on Instagram: instagram.com/alazaros88Facebook: https://www.facebook.com/alan.lazarosLinkedIn: https://www.linkedin.com/in/alanlazarosllc/Episode highlights:(0:42) Why the community should reflect you, not define you(1:19) Recap of the Business Star framework(1:48) The importance of community in business(2:10) Weddings, open bars, and the discomfort of no common ground(5:23) Identity and community in business(6:06) The three-by-three belief triad explained(13:35) Nine core beliefs that drive the community(20:10) Why leadership starts with clarity and example(21:14) Call to action: create your own belief triad worksheet

What truly sets great businesses apart from just “good” ones? In this episode, host Alan breaks down the critical pillar of client and customer delivery, the often overlooked key to lasting success. He shares powerful stories from building Next Level Podcast Solutions, working with over 100 podcasters, and producing over 6,000 episodes, all while keeping quality top-notch. If you're building a brand or scaling a service, this episode will help you rethink how well you're actually delivering value.Download Your Episode 5 Resource - https://www.nextleveluniverse.com/79056gtyh-bgu-5-dl/How to connect with Alan?📧 [email protected] Alan on Instagram: instagram.com/alazaros88Facebook: https://www.facebook.com/alan.lazarosLinkedIn: https://www.linkedin.com/in/alanlazarosllc/Episode highlights:(0:00) Intro(1:19) The Business Star: 5 pillars of business(2:37) Customer vs. Client: Know the difference(7:45) What is Six Sigma and why it matters(13:00) The Gottman “bid” system explained(16:24) Combining Six Sigma and relationships in business(18:59) #BeTheLastMessage: Company culture of ownership(20:22) Personal story: How Avatar blew away expectations(22:55) Outro

Is sales really sleazy, or is that just a story we've been told? In this episode of Business Growth University, host Alan Lazaros busts the myth that sales is a shady business. Alan explains how true sales is about helping people grow, not tricking them. Learn the real reason most online businesses fail, why alignment between branding, marketing, and sales matters, and how using the “certainty staircase” can turn strangers into loyal clients. Whether you're selling a product, an idea, or a vision for someone’s future, this episode is packed with real advice you can act on today.Download the worksheet: https://www.nextleveluniverse.com/bgu-episode-4/How to connect with Alan?📧 [email protected] Alan on Instagram: instagram.com/alazaros88Facebook: https://www.facebook.com/alan.lazarosLinkedIn: https://www.linkedin.com/in/alanlazarosllc/Episode highlights:(1:19) The real definition of sales(3:04) Selling people, places, things, and ideas(6:11) Amy’s transformation through belief and habits(8:49) Sales vs. manipulation(9:54) Harvard data on sales/marketing alignment(13:31) Why most podcasts fail: no sales strategy(19:22) Sales = desire > fear(21:45) Avoid asking for “marriage” on the first sales call(24:09) The Certainty Staircase explained(30:18) Sales as leadership, not sleaze(32:07) Outro

What if you built something great... and no one showed up?In this episode of Business Growth University, Alan shares a personal story from college when he helped launch Campus Libre, a textbook marketplace for students. The project had real value and early traction, but it still failed. Why? Because just building something isn’t enough. You need strong marketing to reach the right people.Alan breaks down what marketing really is: knowing your audience, crafting the right message, and using the right channels. He introduces the Law of Diffusion of Innovation to show how ideas spread and why it's crucial to find your early adopters. With clear examples and a no-fluff approach, Alan gives you simple steps to define your message, pick your platforms, and speak to the right people.This episode is packed with real talk and practical advice. And yes, there’s a free digital asset linked in the show notes to help you put it all into action.Receive your FREE “Law of Diffusion of Innovation” and Marketing worksheet: https://tinyurl.com/bgu-episode-3Surround yourself with like-minded individuals. Join the private FB group: https://www.facebook.com/groups/thenextlevelnation/How to connect with Alan?📧 [email protected] Alan on Instagram: instagram.com/alazaros88Facebook: https://www.facebook.com/alan.lazarosLinkedIn: https://www.linkedin.com/in/alanlazarosllc/Episode highlights:(0:00) Intro(1:21) The Campus Libre story and early marketing efforts(6:18) Why "if you build it, they won't come"(6:49) What is the Law of Diffusion of Innovation(9:07) Who are your early adopters(13:36) Real-world examples of adoption(14:19) Your message, your channels, your audience(15:45) Free digital tool to map your marketing basics(16:46) Outro

What if getting your brand wrong meant getting your entire business wrong? In Episode 2 of Business Growth University, Alan Lazaros explains why your personal brand isn’t just a logo or tagline—it’s the core of your success. He shares how losing touch with who he really was held him back, and how reconnecting with his true strengths changed the game. You’ll learn a simple, powerful tool: one word and three obsessions. Alan’s word is “potential,” and his obsessions are fitness, personal development, and business. He challenges you to find your own and explains why being clear on your identity helps you stand out in a world where 137,000 businesses launch every day. With real stories, honest insights, and a free worksheet to help you do the work, this episode will push you to build your business from the inside out.Grab the Branding Worksheet here: https://www.nextleveluniverse.com/free/Surround yourself with like-minded individuals. Join the private FB group: https://www.facebook.com/groups/thenextlevelnation/How to connect with Alan?📧 [email protected] Alan on Instagram: instagram.com/alazaros88Facebook: https://www.facebook.com/alan.lazarosLinkedIn: https://www.linkedin.com/in/alanlazarosllc/Episode highlights:(0:00) Intro(1:05) Why your brand must reflect who you are(2:29) Branding vs. reputation with real-world examples(4:18) Podcast beginnings and early identity struggles(10:06) Finding your core essence(13:34) Wandering generality vs. meaningful specific(14:20) One word, three obsessions explained(18:17) The difference between vehicles and obsessions(19:52) Coaching vs. podcasting as tools(21:27) “True North” questions to discover your essence(23:55) Outro

Welcome to the first episode of Business Growth University with Alan Lazaros! In this episode, Alan shares the five key areas every business owner needs to grow: branding, marketing, sales, client delivery, and community. He keeps it real about how tough business can be, and why that’s okay. You’ll learn how to build trust, stand out, deliver real value, and surround yourself with the right people. If you're serious about growing your business and want straight-up advice that works, you're in the right place. This is just the beginning.The 5 By 3 Business Star Assessment: https://nextleveluniverse.com/businessstarfree Next Level Dreamliner: The planner, agenda, journal, and habit tracker to rule them all. Get a copy: https://a.co/d/9fPpxEtSurround yourself with like-minded individuals. Join the private FB group: https://www.facebook.com/groups/thenextlevelnation/How to connect with Alan?📧 [email protected] (Subject: “Free Business Coaching Session”)Follow Alan on Instagram: instagram.com/alazaros88Facebook: https://www.facebook.com/alan.lazarosLinkedIn: https://www.linkedin.com/in/alanlazarosllc/Episode highlights:(0:00) Intro(1:39) What BGU is and who it’s for(6:11) Overview of the five key areas of business growth(10:57) Marketing: message, messenger, and target(12:31) Sales: building real relationships(13:55) Client delivery: why results matter(15:31) Community: the people around you and why they matter(19:14) Final thoughts and what’s next(19:44) Outro