Charolais USA

Big things are happening at AICA following the 2026 Spring Board Meeting in Kansas City. From record-setting sale averages to continued growth in membership, genomic testing, and commercial initiatives, the momentum behind the Charolais breed is stronger than ever. Stay informed on the latest updates, committee highlights, and what’s ahead for the industry 👇🔗 Read more: https://charolaisusa.com/2026-spring-board-meeting-recap/

The 2026 Spring Sale Season has proven to be one for the books. Talk sale season success, printer media, and digital marketing with AICA Staff Cody Beck, Hadley Schotte, and Megan Schooler.

Join AICA's Special Projects Coordinator, Megan Schooler, as she talks with Recording Secretary, Maggie Smithee and DNA & Data Coordinator, Sarah Almond on upcoming Registry and DNA updates.

Join AICA's Special Projects Coordinator Megan Schooler and AICA's Consulting Geneticist Dr. Mark Allen as they discuss KIT PINZ and the newest test.

Join us as AICA Board President Frank Ellis joins the show to discuss highlights from our fall meeting in Kansas City.

Join us as incoming AICA Board President Frank Ellis and outgoing President Michael Sturgess join the show to discuss highlights from our spring meeting in Kansas City.

Join us as we visit with Dr. Duane Wulf, Professor of Meat Science at the University of Arizona, as we discuss the hidden impact of yield in 2025. Dr. Wulf opens the door to huge undiscovered value, what you can do to gain an advantage from it, and the impact that Charolais genetics bring to the table.

Listen in as Michael Sturgess, President of the AICA Board of Directors, joins the podcast to highlight key takeaways from our fall meeting in Kansas City. We cover new data initiatives, genomic test credits, establishing market access, the role of data in a breed association and more.

Satisfied customers are 87% more likely to make another purchase, so how do we provide customer service options for bull buyers to keep them coming back for more? AICA field representative Cody Beck joins the podcast to highlight what’s working in the world of bull buyer retention. 

It’s all too easy to feel stress when getting ready for your sale, after all, production sales are the result of years of creating the right genetics. Click to listen as Hadley Schotte outlines the building blocks of developing a timeline of preparation for your most important day of the year. 

Dennis Metzger, Metzger Marketing, markets feeder cattle sourcing from 16 states while also serving on the AICA Commercial Committee. Tune in to hear his insights from a busy summer video sale season transitioning to fall, what bull buyers must know about marketing their calves, and how Charolais producers can build a market for their cattle.

Kelli Retallick-Riley, AICA Genetic Consultant, joins the podcast to discuss these breed improvement and EPD topics as submitted by the AICA membership. Listen in as Kelli describes the importance of data in our genetic evaluation, and how breeders can best set themselves up for success utilizing these tools in their own herds.

Listen in while we chat with Jim Johnson, Breed Improvement Committee Chair, joins the Charolais USA Podcast to take a deep dive into the why, how, and when for upcoming TSI enhancements. Keep listening for more updates from the meeting regarding several items discussed which impact the future of the genetic advancement in the Charolais breed. The Charolais USA podcast is the official audio program of the American-International Charolais Association. Your go-to resource for all things related to the Charolais breed of cattle, in each episode we will focus on industry trends, news from the association, and provide valuable insights into the latest developments in breeding, genetics, marketing and the Charolais community. Whether you’re a seasoned breeder or just starting in the Charolais world, this podcast offers a wealth of information to help you stay informed and engaged in the Charolais breed.

Join us as we chat with Tim Hughes, Senior Trade Advisor, Kentucky Department of Agriculture. Tim outlines the recent USLGE trade trip bringing Charolais leadership from across the world to the U.S. to create more connection and connectivity internationally while opening the door to genetic collaboration across the globe.   The Charolais USA podcast is the official audio program of the American-International Charolais Association. Your go-to resource for all things related to the Charolais breed of cattle, in each episode we will focus on industry trends, news from the association, and provide valuable insights into the latest developments in breeding, genetics, marketing and the Charolais community. Whether you’re a seasoned breeder or just starting in the Charolais world, this podcast offers a wealth of information to help you stay informed and engaged in the Charolais breed.

Join us as we chat with Arnulfo de la Garza & Marcos Gonzalez, Special International Guests from Mexico. Arnulfo and Marcos detail what it’s like to raise Charolais and Charbray cattle in Mexico, plus what they look for in U.S.-based Charolais genetics, building the connectivity between U.S. and Mexican breeders and the increased ease of exporting frozen genetics.   The Charolais USA podcast is the official audio program of the American-International Charolais Association. Your go-to resource for all things related to the Charolais breed of cattle, in each episode we will focus on industry trends, news from the association, and provide valuable insights into the latest developments in breeding, genetics, marketing and the Charolais community. Whether you’re a seasoned breeder or just starting in the Charolais world, this podcast offers a wealth of information to help you stay informed and engaged in the Charolais breed.

Join us as we chate with Freddie Wasserfall. President of the Charolais Society of South Africa. Listen as Freddie describes the state of the Charolais breed in South Africa, detailing its unique production systems and why Charolais performance is integral to its beef production industry. The Charolais USA podcast is the official audio program of the American-International Charolais Association. Your go-to resource for all things related to the Charolais breed of cattle, in each episode we will focus on industry trends, news from the association, and provide valuable insights into the latest developments in breeding, genetics, marketing and the Charolais community. Whether you’re a seasoned breeder or just starting in the Charolais world, this podcast offers a wealth of information to help you stay informed and engaged in the Charolais breed.

Join us as we chat with Craig Scott, General Manager, Canadian Charolais Association. Craig joins our conversation to share the positive impacts of the AICA/CCA joint evaluation, important aspects when selecting genetics for export, and where he sees opportunities for the Charolais breed across North America.   The Charolais USA podcast is the official audio program of the American-International Charolais Association. Your go-to resource for all things related to the Charolais breed of cattle, in each episode we will focus on industry trends, news from the association, and provide valuable insights into the latest developments in breeding, genetics, marketing and the Charolais community. Whether you’re a seasoned breeder or just starting in the Charolais world, this podcast offers a wealth of information to help you stay informed and engaged in the Charolais breed.

Join us as we chat with Colin Rex, General Manager of The Charolais Society of Australia. Colin joins the podcast to share insights for the Charolais breed in the land down under including how $25 million worth of Charolais bulls were sold to commercial producers this year as the breed continues to thrive. The Charolais USA podcast is the official audio program of the American-International Charolais Association. Your go-to resource for all things related to the Charolais breed of cattle, in each episode we will focus on industry trends, news from the association, and provide valuable insights into the latest developments in breeding, genetics, marketing and the Charolais community. Whether you’re a seasoned breeder or just starting in the Charolais world, this podcast offers a wealth of information to help you stay informed and engaged in the Charolais breed.

Join us as we chat with Helge By, Owner/Publisher of the Charolais Banner. Helge brings a wealth of knowledge to the show as a special international guest this week, with topics including how “tans” are topping the Canadian feeder calf markets, marketing & breeding trends, and the importance of international networking within the breed.   The Charolais USA podcast is the official audio program of the American-International Charolais Association. Your go-to resource for all things related to the Charolais breed of cattle, in each episode we will focus on industry trends, news from the association, and provide valuable insights into the latest developments in breeding, genetics, marketing and the Charolais community. Whether you’re a seasoned breeder or just starting in the Charolais world, this podcast offers a wealth of information to help you stay informed and engaged in the Charolais breed.

Join us as we chat with Chad Zehnder, AICA Board Secretary, and Dr. Clint Rusk, Executive Vice President.   The Charolais USA podcast is the official audio program of the American-International Charolais Association. Your go-to resource for all things related to the Charolais breed of cattle, in each episode we will focus on industry trends, news from the association, and provide valuable insights into the latest developments in breeding, genetics, marketing and the Charolais community. Whether you’re a seasoned breeder or just starting in the Charolais world, this podcast offers a wealth of information to help you stay informed and engaged in the Charolais breed.

Join us as we chat with Stacey Rincker, Director of Charolais Beef promotions, and David Bisek, Director of Charolais Beef marketing.   The Charolais USA podcast is the official audio program of the American-International Charolais Association. Your go-to resource for all things related to the Charolais breed of cattle, in each episode we will focus on industry trends, news from the association, and provide valuable insights into the latest developments in breeding, genetics, marketing and the Charolais community. Whether you’re a seasoned breeder or just starting in the Charolais world, this podcast offers a wealth of information to help you stay informed and engaged in the Charolais breed.

Join us as we chat with Clint Rusk and Michael Sturgess on on different Charolais Oppotunities. The Charolais USA podcast is the official audio program of the American-International Charolais Association. Your go-to resource for all things related to the Charolais breed of cattle, in each episode we will focus on industry trends, news from the association, and provide valuable insights into the latest developments in breeding, genetics, marketing and the Charolais community. Whether you’re a seasoned breeder or just starting in the Charolais world, this podcast offers a wealth of information to help you stay informed and engaged in the Charolais breed.

Join us as we chat with Maggie Smithee on all things registration. The Charolais USA podcast is the official audio program of the American-International Charolais Association. Your go-to resource for all things related to the Charolais breed of cattle, in each episode we will focus on industry trends, news from the association, and provide valuable insights into the latest developments in breeding, genetics, marketing and the Charolais community. Whether you’re a seasoned breeder or just starting in the Charolais world, this podcast offers a wealth of information to help you stay informed and engaged in the Charolais breed.

Join us on our chats with Kaitlyn Chism & Clint Rusk as they discuss the different youth programs within the organization. The Charolais USA podcast is the official audio program of the American-International Charolais Association. Your go-to resource for all things related to the Charolais breed of cattle, in each episode we will focus on industry trends, news from the association, and provide valuable insights into the latest developments in breeding, genetics, marketing and the Charolais community. Whether you’re a seasoned breeder or just starting in the Charolais world, this podcast offers a wealth of information to help you stay informed and engaged in the Charolais breed.