PODCAST · arts
Confessions Beyond the Food
by Nancy Ridlen, W3 Sales
Confessions Beyond the Food is a podcast about working in the Food Industry. People who work in the Food Industry have grit and lots of stories to tell. W3 Sales, a sales & marketing company, will host this podcast with their confessions on how they have a new, fresh approach and invite guests to confess their secrets to their sauce.
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Preston Nguyen: Pressure, Leadership & Staying Grounded (Part 2)
In Part 2 of Confessions: Beyond the Food, the conversation shifts from winning… to what it takes to sustain it.After early success, the real test isn’t talent — it’s leadership, discipline, and how you show up when people are counting on you.Preston Nguyen opens up about what it’s like leading in high-pressure environments — from running kitchens at international music festivals to working alongside chefs from different cultures where systems, expectations, and communication all change.We talk about the reality behind “success”:The pressure that comes with itThe responsibility of leading teams older and more experienced than youThe discipline it takes to stay grounded when everything is moving fastLeading high-performance kitchens under pressureCooking for VIP guests at international festivalsAdapting to different cultures and kitchen systemsThe hidden pressure of early successTreating staff with respect in a high-stress industryBlending old-school discipline with modern leadershipStaying grounded through faith and family Preston also shares his approach to leadership — blending old-school standards with a new-school mindset, treating staff with respect, embracing criticism, and constantly pushing himself to grow.For him, success isn’t just about winning.It’s about staying rooted in what matters:Faith.Family.And creating a real hospitality experience — for both guests and the people beside you.This episode is about character, growth, and what it actually takes to lead at a high level.
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Preston Nguyen: Winning the World Food Championships at 18 (Part 1)
At 18, Preston Nguyen didn’t plan on competing in the World Food Championships.He was going to volunteer.Instead, a last-minute opportunity put him in the competition — alongside his parents — going up against chefs with decades more experience… and they walked away as Rookie of the Year.In Part 1 of Confessions: Beyond the Food, Preston shares how everything changed — from a COVID pivot into cooking, to winning Rookie of the Year, to stepping onto Next Level Chef at just 19.This episode is about what happens when success hits early — and the pressure that comes with it.In this episode, we cover:Growing up around family restaurants — but planning a future in architectureThe COVID pivot that changed everythingGetting a last-minute “golden ticket” into the World Food ChampionshipsWinning Rookie of the Year at 18 — and the pressure that followedCatching and cooking his own fish (despite a childhood trauma)Using TikTok to solve a high-level culinary challengeWhat Next Level Chef is really like behind the scenesThe pressure of performing with cameras on and no second chances
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AI Isn’t the Problem. Culture Is. - Ian Heller
AI isn’t the barrier in distribution.Culture is.In this episode of Confessions Beyond the Food, Nancy sits down with Ian Heller — AI expert and Chief Strategy Officer at Distribution Strategy Group — to explore what’s really slowing adoption across foodservice, sales, and manufacturing.They unpack:• Why this AI shift is fundamentally different from past technology cycles• The growing gap between leadership urgency and frontline skepticism• How AI challenges the traditional identity of the sales rep• The fears reps don’t openly admit — from exposure to irrelevance• Why “AI isn’t accurate” may be more about control than data• The leadership mistakes that stall real adoption• How culture quietly overrides strategy inside organizationsThis conversation goes beyond technology — into trust, identity, and the uncomfortable truths shaping the future of distribution.Learn more about Applied AI for Distributors here: https://appliedaifordistributors.com/speakers/
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The AI Confession: What Foodservice Sales Leaders Aren’t Ready to Hear - Dr Elena Park
Foodservice sales has always been built on relationships.But what happens when intelligence evolves?In this episode of Confessions Beyond the Food, Nancy sits down with Dr. Elena Park, an AI strategist specializing in sales transformation, to explore how artificial intelligence is already influencing territory management, pricing strategy, commission models, and performance expectations across the foodservice industry.They discuss:• How AI is quietly shaping sales decisions• Whether reps should feel threatened• What will never be automated• How leaders should frame AI internally• What separates average reps from elite onesThis conversation challenges assumptions — and asks a bigger question:Are you preparing your team for what’s already here?
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From Military to Sales Leadership: Finding Purpose After the Uniform - Shawn Porter
Life can pivot on a single decision — sign the contract, board the plane, lace up before dawn.Shawn Porter’s journey spans a family legacy of military service, deployment to Iraq, and now leading one of the largest sales districts at Edward Don & Company. He shares what it was like returning home to a world that hadn’t changed — while he had — and how he learned to replace military structure with self-discipline in business.We talk about transition, backplanning success, thriving in uncomfortable rooms, and why veterans often excel when persistence decides the outcome. Shawn also reveals how running 100 miles — including the Leadville 100 — became his training ground for leadership.The lesson: choose hard on purpose, so unexpected hard doesn’t own you.Whether you’re a veteran navigating transition, a salesperson building momentum, a leader developing people, or someone chasing a goal that feels just out of reach, you’ll walk away with practical tools for structure, accountability, and resilience you can actually apply. Zero reret living.Resources:W3 Shop - https://w3salesonline.com/collectionsMission Roll Call - https://missionrollcall.org/Outdoor Adventure Therapy for Heroes - https://www.thewarriorskeep.org/
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No Sugarcoating: How Leaders Drive Alignment and Trust
In this episode, Nancy Ridlen sits down with Jeanette Brick, President of iSi North America, for a grounded, no-fluff conversation on leadership built on customer truth, mentor-driven growth, and disciplined listening.Jeanette explains why learning to sell before leading marketing keeps brands from talking to themselves - and how retail instincts translate into food service, where emotional connection meets operational reality. She reflects on the mentors who raised her standards, challenged her thinking without sugarcoating, and pushed her forward without taking control - because comfort may feel kind, but clarity is what works in life and in business.Listening is a leadership performance tool. Jeanette shows how truly hearing people uncovers the real problem, speeds alignment, and drives negotiations. She explains how brand values - quality, safety, savings - flex by customer segment and shares a five-step framework for tough conversations that protects high performers, stops quiet quitting, and rebuilds trust - no “compliment sandwich” required.We close with a candid confession with baking over cooking - precision over improvisation - and the bigger leadership lesson it reveals about staffing to strengths.Resource: https://lnkd.in/gGSma3Cm
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Leading Beyond Comfort
When friends and colleagues get together, you’re bound to learn—and laugh.In this episode, host Nancy Ridlen, Principal at W3 Sales, sits down with Shannon Tallon, VP of Merchandising at Edward Don & Company, for a candid conversation about growth, leadership, and facing fear head-on.Shannon pulls back the curtain on the moment her promotion felt both surreal and deeply earned. Together, Nancy and Shannon explore what happens after the big win: navigating new responsibility, choosing courage over comfort, and leading with intention in an industry that often prioritizes speed over connection. From the surprising appeal of janitorial and margin strategy to the power of strong operator–distributor partnerships, this episode blends honest reflection with real-world insight.In true confession style, Shannon also shares what it’s like to be an introvert learning to lead—by stepping directly into the fear that once held her back.In this episode, you’ll hear about:The surreal promotion moment and first reactionsFear, uncertainty, and responsibility after a big winOperators and distributor reps as complementary expertsSpeed expectations vs. the need for real relationshipsAn unexpected love for janitorial—and margin strategyChanges at Edward Don alongside an enduring cultureThe funniest customer product request (and setting boundaries)Balancing assertive and approachable leadershipAn introvert’s confession on moving through fear🎙️ Honest, insightful, and refreshingly human—this is a conversation you don’t want to miss.
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Grit, Grace, Gratitude, And Pastries
What does it take to build a national pastry brand without losing your soul—or your partner? Nancy Ridlen sits down with KRMA Foods co-founders Rachel Oostman and Marine Crile to share the real story behind their QVC debut, late-night spreadsheets, and the values that kept them grounded when things got tough.They unpack how their partnership evolved, the principles that shaped their culture, and the moments that nearly broke the business before they finally hit break-even. Rachel and Marine also challenge old playbooks for women in food, showing how vulnerability, intuition, and aligned decision-making led them to the right deals and the right people.If you’re building a business, considering a partner, or love a behind-the-scenes look at food entrepreneurship, this episode blends grit, heart, and practical wisdom.
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The Bourbon Badass: Leadership with Heart
From sales strategy to social influence — and a little bourbon in between 🥃 This week on Confessions Beyond the Food, Nancy Ridlen sits down with Anthony Salemi, VP of Strategic Sales at Ace Mart and the man behind Bourbon Badass. They talk about how the foodservice industry is evolving, what fuels his competitive spirit, and one powerful moment that brings it all back to what really matters. 🎧 Listen now — you’ll laugh, you’ll nod, and you might even tear up.
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Faith, Family, Then Food - A Frank Conversation with John Franke
What happens when a chef known for speed, standards, and scaling brands decides to flip the script and live “God first, family second, work third”? We sat down with our friend John Franke—chef, leader, and founder of Franke Culinary Consulting—to talk about faith in a high-pressure industry and how convictions hold up when tickets are firing, clients are waiting, and home life is loud.John opens up about the long arc from kitchen chaos to steady leadership, including a season when work paused, family tensions rose, and he had to choose surrender over spin. He shares how therapy and faith worked together, why boundaries are not posturing but proof, and how he measures success by integrity instead of applause. We unpack the shift from reputation with people to reputation with God, the daily practice of gratitude, and a simple idea that changed everything: enough. Enough time for family dinners. Enough humility to listen. Enough provision to keep moving when contracts fall through.If you’re feeling frayed by the restaurant grind—or any hustle—this conversation offers practical steps and honest encouragement. You’ll hear how to set clear boundaries without burning bridges, how to lead teams without playing hero, and how to trust provision when plans take an unexpected turn. We end on a fun note with a candid food confession that proves even serious chefs savor simple comforts.If this episode helps you exhale, share it with a friend who needs a reset. Subscribe for more candid conversations that put first things first, and leave a quick review to tell us what part hit home.For more on Franke Culinary Consulting: https://www.frankeculinaryconsulting.com/aboutChristian Counselors Network:https://www.christiancounselordirectory.com/?https://ChristianCounselorDirectory.com&gad_source=1Recovery: https://celebraterecovery.com/Focus on the Family: Offers a free, one-time phone consultation with a licensed or pastoral counselor at 1-855-771-HELP (4357).
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Comfort Food Crusade - Myles Powell's Food Network Survivor's Tale
What happens when a civil engineer discovers his true calling isn’t in concrete and steel—but in cast iron and cornbread? Meet Myles, the founder of Myles Comfort Foods, who traded spreadsheets for skillets and built a frozen food brand that’s shaking up supermarket aisles.In this episode, Myles shares his extraordinary journey from corporate burnout to Food Network competitor to bold food entrepreneur. For him, the dinner table was always sacred—a place where southern comfort classics brought his family together. After just two days in an engineering job, an existential crisis led him back to that place of passion: the kitchen.This is a candid, behind-the-scenes look at the messy realities of starting a food brand. Myles recounts walking into stores with bottles of homemade barbecue sauce, fumbling through food shows without knowing the lingo, and the financial lows that nearly ended it all. His story of resilience—through near-bankruptcy and burnout—offers essential lessons for anyone dreaming of building something from scratch.What sets Myles apart? He reimagined frozen mac and cheese—notoriously seen as an “aisle of sacrifice” purchase—into a protein-packed, premium comfort food experience ready in just four minutes. His mission: to create a comfort moment in the chaos.The real gem of this conversation is a decade’s worth of wisdom distilled into one tough truth: “The masses don’t care about your product.” Myles explains why claiming to make “the best version” isn’t enough—and how brands must prove real value to survive.If you're hungry for inspiration, honesty, and practical advice about food entrepreneurship, this episode serves it up hot.You can follow Myles Comfort Foods online to learn more about their products and where to find them in stores. https://www.mylescomfortfoods.com/
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Unshakable: Women’s Wisdom from the Frontlines of Foodservice, Sales & Startups
Nancy Ridlen shares ten hard-earned lessons for women in foodservice, sales and entrepreneurship, drawing from her 25 years of experience navigating spaces that weren't always built for women. These personal confessions offer a roadmap for staying authentic while confronting biases and building successful careers in any industry.Embrace Who You AreKnow You Will Face ChallengesUnderstand Communication PerceptionAddress Harassment and Microaggressions Head-OnBe Kind and Uplifting to Other WomenMentor the Next GenerationDo Your Homework on Company CultureConfront Bullying TacticsLeverage the Unique Strengths Women BringAvoid Reverse DiscriminationFollow our social media at W3 Sales. Please like, comment and subscribe.
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Beyond the Sale: How Jason Morgan Earns Trust and Delivers Results
What separates a top-tier sales rep from the rest? Jason Morgan, DSR of the Month at Edward Don & Company, shares how a customer-first mindset, operational insight, and strategic problem-solving helped him earn one of foodservice’s highest honors.In this episode: • How Jason uses his restaurant background to anticipate customer needs • Managing multiple roles: sales, logistics, credit & more • Navigating industry shifts: price transparency, e-commerce & AI • Why relationships still matter more than ever • And yes—a memorable story involving a Willie Nelson concert 🎤🎧 Tune in to hear how putting customers first creates success that gets recognized.#SalesLeadership #CustomerSuccess #FoodServiceSales #DSRoftheMonth #SalesStrategy #RelationshipSelling #PodcastEpisode
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Work Hard, Laugh Harder: Real Strategies for Workplace Joy
10 Real Things to Make the Job FunSo let’s be honest, work is work. But, that doesn’t mean it has to be boring, stressful, or something you just ‘get through’. At W3 Sales we believe that fun isn’t just a perk, it’s a part of the process. From inside jokes to team banter to real vacation and Think Tanks that spark some really crazy ideas we found that building a connected, energized culture makes everything better. So today we are sharing 10 real things we do to make the job fun. And spoiler alert, none of them involve a ping pong table!This episode is about creating a team that people actually want to be a part of and celebrating the little things that make a huge difference. Let’s go have some FUN!
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Restaurant Visionary: Mark Brezinski's Creative Journey
In this episode of Confessions Beyond the Food, listeners are taken behind the scenes with restaurant industry veteran and creative powerhouse Mark Brezinski—author of Fork Fight and the visionary behind some of the country’s most iconic dining concepts. From the early days of Macaroni Grill to the launch of Pei Wei and collaborations with brands like Pizza Hut and Velvet Taco, Brezinski has left a lasting mark on the foodservice landscape.This conversation explores the emotional and often unpredictable journey of building a restaurant from the ground up. It’s a raw, revealing look at the spark of an idea, the grind of execution, and the highs and lows that come with bringing bold concepts to life. From risk and resilience to discovery and consequence, this episode pulls back the curtain on what it really takes to create something enduring in the ever-evolving world of dining.
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Beyond The Hustle: The Raw Truth About Entrepreneurship
Want the real deal on what it takes to build a successful food service business? Nancy Ridlen keeps it honest, sharing a decade’s worth of hard-earned lessons they don’t teach in business school.After landing two dream clients, she thought she’d made it—but real growth came from the unexpected twists, tough decisions, and learning to lead with clarity over people-pleasing.As an Enneagram Three “Achiever,” Nancy admits she used to run at 150 mph. But building W3 taught her that sustainable success takes patience, realistic goals, and strong relationships. The biggest shift? Letting go of the need to do it all and empowering her team to step into their strengths.Funny enough, Nancy never wanted to be an entrepreneur after watching her dad struggle with his own business. But ten years later, she calls this the most rewarding chapter of her career.Want to hear more behind-the-scenes truths about leadership, failure, and building something that lasts? Tap in and connect with Nancy + W3 Sales on socials!
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What’s Your Relationship Status with Food?!
On this episode of Confessions Beyond the Food, Liz Oba takes us on a deliciously personal journey—from hospital dietitian to Real Food Mission Ambassador at Thomas Cuisine. Her story is filled with food love, health revelations, and plenty of myth-busting along the way.Food Was Her First Love: Growing up with adventurous-eating parents, Liz learned to try new foods without fear or pressure—whether it was a funky veggie or an exotic dish. Her Dad Was the Food Police: When her physician father linked soda consumption to diabetes, Liz realized just how powerful food choices could be. Athlete with a Foodie Heart: After playing soccer on scholarship at Colorado School of Mines, she transferred to Colorado State University to pursue her true passion—nutrition. From Clinical Dietitian to Foodservice Guru: Liz’s expertise and passion caught the eye of Thomas Cuisine, where she now champions real food in healthcare and beyond. Helping Heal Relationships with Food: As a former food service director at an eating disorder treatment center, Liz empowered patients to redefine their connection with food. Busting the ‘Healthy is Expensive’ Myth: She proves that a $30 fast-food meal can’t compete with the value of a grocery cart full of fresh, nutritious ingredients. Label Detective: Liz warns against sneaky food marketing tactics, teaching consumers how to see through misleading labels. Balance > Perfection: Her mantra? It’s not about flawless eating—it’s about enjoying both the kale salad and the chocolate cake. Pro Tips from Liz: Make better food choices more often—but don’t stress when you treat yourself. The healthiest relationship with food is about balance and joy, not guilt and restriction. Tune in and get ready to rethink your relationship status with food!
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Leading with Legacy: A Father-Daughter Story
Bill Burden and his daughter Jennifer Rolander explore the deep connections of family, legacy, and leadership that define their business journey. Their conversation reveals how childhood experiences shaped their professional paths and the critical importance of mentorship in family-run enterprises. • Bill's journey in Burden China from childhood involvement • Jennifer's early influences and desire for the family business • The significance of family values in business practices • The blend of science and craftsmanship in production • Importance of mentorship and knowledge transfer • Lessons learned from working together as a family
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Scaling a Chocolate Empire without Sacrificing Quality
Just in time for Valentines' Day! 😍 The Real Life Willy Wonka of the Midwest, Dan Abel Jr joins Nancy Ridlen on the latest episode. Dan shares how he scaled the family business without sacrificing quality. What is so fascinating about the company history is that the Bissinger's roots go back to 1668 in Paris, France, and revolve around King Louis the XIV & Napolean Bonaparte! For over 200 years, the company had the distinction of being Confectioner to the Empire. Once a brand reserved for Royalty in France is alive and well and still being enjoyed in the USA.Who LOVES getting chocolate for Valentines? We do! 🙋
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Passion and Perseverance: Jennifer Rolander’s Culinary Journey
Jennifer Rolander's journey through the food service industry reveals the importance of passion, connection, and mentorship in achieving success. Her experiences highlight the value of lifelong learning and the profound impact of fostering relationships, especially among aspiring culinary professionals. • Jennifer’s early experiences in her family's pottery business • Transitioning from restaurant ownership to corporate roles • Pursuing an MBA later in life for personal and professional growth • The significance of relationships in the hospitality industry • Overcoming challenges and learning from failures • Engaging and mentoring students at the Culinary Institute of America • The role of giving back through scholarships and initiatives • Treating brands like family and cultivating authentic connections • Lifelong learning as a crucial element for success in food service • Embracing empathy and servant leadership in the culinary world
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Successful Sales Strategies - Top 10 Ways to Kick Off Your New Year
Celebrating 10 years of W3 Sales provides a platform for reflection, growth, and valuable lessons learned. Nancy delves into the importance of learning from mistakes, nurturing team culture, adapting to market challenges, and embracing failure as part of the journey.• Reflecting on the past as a critical step for growth • Importance of learning from mistakes to avoid the insanity cycle • People-centered approach as the company's DNA • Establishing and maintaining a strong company culture • Importance of teamwork and building friendships in the workplace • Building a solid infrastructure to support clients • Navigating the complexities of the marketplace and technology • Embracing new ideas while ensuring the right timing • Learning to embrace failure as part of the growth journey • Importance of mentorship and positive relationships Please like, comment, and subscribe. Stay tuned for more of this special edition Top 10 series.
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Leading a Successful Sales Firm in a People First Culture
We explore the importance of relationships and a people-first culture in the food service industry with Jeff Griffiths, President of eSource Miller & our host, Nancy Ridlen. From employee empowerment to customer connections, this episode is packed with insights on creating a thriving business environment. • Discussing the journey and experiences in the food service industry • Importance of relationships and culture in business • Empowering teams by understanding individual strengths • Cultivating a service-oriented organization • Navigating mergers while maintaining company culture • Emphasizing transparency and open communication • Finding inspiration and motivation in leadership
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Embracing Tradition in a Digital Age
What if you could transform a century-old company's digital presence while preserving its cherished traditions? Caroline Webre, Ben E Keith's innovative social media marketing manager, shares her inspiring journey of revitalizing this well-established brand's online footprint. With a focus on meaningful interactions over mere follower counts, Caroline reveals her strategies for aligning Ben E Keith's family-oriented, reliable, and friendly culture with modern content platforms like LinkedIn and Instagram. Her creative approach and passion have not only enhanced the company's visibility but have also strengthened connections with employees, customers, and vendors.The heart of our conversation beats with the insights shared about building relationships in the food service industry, all while maintaining a billion-dollar company's family feel. Caroline delves into Ben E Keith's internship program, highlighting how it offers interns a panoramic view of the industry and fosters personal and professional growth. Join us as Caroline unveils the secrets of staying ahead of industry trends through social media and how those fresh experiences are really shaking things up!
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From Cake Pops to Culinary Fame: Chef David Burke's Journey
How did Chef David Burke rise from a time when being a chef wasn't highly regarded to become an international culinary ambassador? Listen as we promise to reveal the secrets behind his remarkable journey. From his inventive cake pop creations to his travels across 30 countries, Chef Burke's story is a testament to passion and perseverance in the culinary world.Managing multiple restaurants across states is no small feat, especially with the intense work hours and extensive travel. Hear firsthand about the evolving dynamics within the culinary industry, including the impact of the pandemic on wages and workforce attitudes, the rise of celebrity chefs, and the generational shift in chef culture. Chef Burke shares his candid insights into the resilience required to thrive, touching upon the demanding lifestyle of a restaurateur and the challenges of keeping up with a changing industry.He also reveals the lighter side of the restaurant industry by including his sense of humor, playful attitude and philanthropic efforts.For more information on Chef David Burke:David Burke Websitehttps://chefdavidburke.com/Ted Talk - Food is Joy, April 2022https://www.ted.com/talks/david_burke_food_is_joy/transcript?subtitle=enMixed & Edited by Next Day [email protected]
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Redefining Senior Living Services with Aaron Fish
What happens when you blend the precision of computer science with the heart of hospitality? Join host Nancy Ridlen in this insightful episode of Confessions Beyond the Food as she interviews Aaron Fish, CEO of Trestle Hospitality Concepts.Aaron shares how senior living communities are transforming with strategic growth, creative revenue opportunities, and elevated dining experiences to meet the demands of a new generation. Discover how innovative culinary approaches, smart regional expansion, and technology are shaping the future of senior living, while providing chefs and hospitality professionals a chance to thrive. Tune in to learn how senior living is evolving beyond just care—into an experience-driven lifestyle.
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Mixology Masterclass with Rebecca Dowda
Join our host, Nancy Ridlen, as she sits down with Rebecca Dowda, CEO of More Than Mixology and iSi ambassador. Rebecca shares her inspiring journey as an entrepreneur in the world of handcrafted cocktails. She reveals her passion for fresh ingredients, expert mixology technique, and training the next generation of cocktail creators. Whether you’re looking to elevate your cocktail game or just starting out, this episode is packed with tips and insights that will inspire your next creation. Perfect for both seasoned mixologists and beginners alike.
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How to Open a Restaurant with Bradford Thompson
Join us as we sit down with the extraordinary Chef Bradford Thompson, a James Beard Award-winning chef, culinary consultant, and CEO of Bellyful Hospitality. Born and bred in New York City, Chef Bradford shares his experiences of raising a family in the heart of Harlem, where his kids have grown up with a love for cooking and an appreciation for the art of dining. From the bustling streets of NYC to opening over 40 restaurants across the country, Chef Bradford reveals the challenges and rewards of the culinary world.In this episode, Chef Bradford and Nancy explore what it truly takes to launch a successful restaurant, offering insights from every angle of the industry. Learn how to appreciate the art of service and go beyond being just a critic.Whether you're a foodie, aspiring chef, or simply curious about the behind-the-scenes of restaurant life, this conversation is packed with insights and stories that showcase the true spirit of resilience and creativity.
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Luxury Creations with Chef Robbie Rensel
In this episode, Chef Robbie shares the essence of his culinary journey, emphasizing the importance of simplicity, quality, and passion in cooking. From humble beginnings to mastering the art of cooking, Chef Robbie highlights the value of hands-on experience, teamwork, and consistency in the kitchen.He discusses the often-overlooked challenges chefs face, from meeting high diner expectations to managing the complexities and costs of luxury dining. Despite these hurdles, Chef Robbie's unwavering passion for food drives him to innovate and adapt.The episode delves into the critical lesson that true success in the culinary world comes not from seeking financial gain but from a genuine love for the craft. Chef Robbie's story is a testament to the dedication, creativity, and resilience required to thrive in this demanding industry.
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The Human Approach to Selling with Steven Rogers
In this episode, "The Human Approach to Selling," we dive into the art of building genuine connections in the sales world with Steven Rogers, the Southwest Regional Sales Manager for Inteplast. Hosted by Nancy Ridlen, this week's episode brings you insightful conversations and practical advice on fostering meaningful relationships with clients. Steven shares his approach to connecting with new prospects, from researching their business to leveraging resources for deeper insights. He emphasizes the importance of transparency, honesty, and building authentic relationships. Learn how a simple smile can break down barriers and foster mutual understanding.Tune in to hear Steven's stories of both successes and challenges, including memorable encounters with potential clients. Discover his unwavering determination, his philosophy on knowing when to walk away, and his belief in never giving up. Steven's background has instilled a team spirit that he brings into his sales career. He values his sales team as family and believes in the power of collaboration and mutual support. Nancy highlights Steven’s genuine nature and his ability to motivate and teach those around him. His keys to success will open doors and emphasize the importance of being prepared, following through on promises, and learning from failures.Join us for inspiring conversations, practical tips, and a behind-the-scenes look at the world of sales through Steven’s eyes. Whether you're a seasoned professional or just starting out, "The Human Approach to Selling" offers valuable lessons and a whole lot of heart.
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Finding Light: Steps to Hope and Healing with Brett Smith
Following "Hope in Hard Times: Faith Stories from the Trenches," Nancy and Brett dive even deeper into their journeys. In this part 2 episode, "Finding Light: Steps to Hope and Healing," they share the practical steps they've taken to find exactly that. Building on their raw and honest confessions, they outline the tools and strategies that have helped them overcome anxiety, addiction, and the pressures of life in the foodservice industry.Join them as they explore the tangible actions and spiritual practices that have been crucial in their paths to recovery and faith. Whether you're facing your own struggles or seeking inspiration, this episode offers valuable insights and guidance on finding light in the darkest times.Gospel Recovery Network: https://www.gospelrecoverynetwork.com/
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Hope in Hard Times: Faith Stories from the Trenches
In this deeply personal episode, we pull back the curtain on the realities behind the food service industry’s shiny facade. Join Nancy Ridlen and Brett Smith as they share their raw, unfiltered journeys through anxiety, depression, and addiction, highlighting the often unseen battles faced by many.Discover how Nancy’s faith kept her afloat during the toughest times, even when she felt disconnected, and how meeting Brett during the chaos of 2020 led to a profound shift in her life. Dive into Brett’s story of recovery and questioning and how it ultimately led to fully embracing his faith.They discuss the importance of not glossing over the hard questions and the power of a common hope that has strengthened their friendship. Tune in to hear their honest confessions and the promise of hope amidst difficulty. Next time, they’ll be diving even deeper, walking through the steps they’ve taken to find the hope they speak of.
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How To Achieve Sales Magic
We're thrilled to introduce you to three dynamic women who are redefining sales in Central Texas and Oklahoma: Lori Cathey, Vina Finke, and Mallary Mann. These powerhouse sales leaders from W3 Sales share their unique insights, strategies, and personal stories that have propelled them to the top of their field.In this episode, Lori Cathey from Oklahoma discusses her approach to building strong client relationships and navigating the evolving sales landscape. Vina Finke and Mallary Mann, representing Central Texas, dive into their collaborative efforts and the innovative tactics they use to drive success in a competitive market.Join us as we explore their journeys, uncover the secrets behind their achievements, and gain valuable advice for aspiring sales professionals. Whether you're in sales or simply interested in the stories of successful women in business, this episode promises to inspire and inform.Tune in to hear how these remarkable women are making waves and setting new standards in the world of sales. Don't miss out on this opportunity to learn from the best in the industry!Mixed & Edited by Next Day [email protected]
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Millennial & Gen Z Creative Outlets
Step into the vibrant world of W3 Sales and Marketing as we introduce you to the dynamic duo behind the scenes in our latest episode. Join Nancy as she sits down with Macy and Alex, two powerhouse members of our brand team.Discover how Macy and Alex found their footing in the industry, from diving into the unknown to embracing the challenges of inside and outside sales, social media, and marketing. Get a glimpse into their roles at W3 and their creative processes, where they bring fresh perspectives, energy, and creativity to the table.So, tune in, grab a cup of coffee, and get ready to meet the Gen Z and Millennial members of W3.
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Leading in a Small Business
Kicking off a multi-series podcast to introduce the W3 team, Nancy Ridlen welcomes her first guests, Kevin Porter & Traci Hess. These three make up the leadership team at W3 Sales. Kevin, Traci and Nancy discuss what leadership looks like in today's ever-changing foodservice industry. They take a deep dive into what makes up a great sales team, coaching in sales, taking care of customers, creating a healthy team culture, and adapting to change. All of this, and how to have joy in the everyday (never a dull moment) work day.W3 has a truly remarkable team and this episode just scratches the surface. Get ready to meet the rest of the team soon!
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Unveiling the Visionary Journey of Larry Lavine, Founder of Chili’s
In this episode, we delve into the captivating story of Larry Lavine. Larry shares the evolution of his visionary journey - from the inception of Chili’s, to creating & working with some of the most well known restaurant brands, to what he is working on today. He always has a surprise up his sleeve!Discover the passion that drives Larry to build concepts that resonate with everyone, striving for quality and excitement tailored to each concept. Gain insights into the essential elements of creating a successful restaurant, from having the right vision to assembling the perfect team.Explore how restaurant chains have transformed over time and the importance of keeping everything on trend, while maintaining high food quality. Learn why the total dining experience is essential to success, as Larry unveils the secrets to delivering the perfect experiences. From the artistry behind his creations to his strategic business side, Larry reveals his multifaceted approach to entrepreneurship. Tune in for an inspiring conversation on the world of restaurant chains, entrepreneurship and what it takes to make it in the industry.
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Dining with Dignity: The Evolution of Senior Living & Healthcare with Denise Munion
In this episode, host Nancy Ridlen sits down with Denise Munion, Vice President of Culinary Services at Oakdale Seniors Alliance. Their discussion emphasizes the vital role of preserving residents' dignity through culinary offerings, ensuring that meals not only nourish the body but also uplift the spirit.Listen in on Nancy and Denise’s eye-opening conversation on the ever-changing healthcare and hospitality industries. From old school to new school, they highlight the shifts from traditional to modern approaches. You’ll hear firsthand knowledge on the importance of resident involvement in decision-making, the significance of customization in dining experiences, and the shift towards dignified meal services.
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Bridging Health and Environmental Awareness with Blair Michal
In this episode, host Nancy Ridlen is joined by Blair Michal from Better Earth to shed light on a topic close to their hearts: National Endometriosis Awareness Month. Both Nancy and Blair have grappled with the ongoing effects of endometriosis since their teenage years, and they bravely share their personal journeys with all of us.From the relentless pain to the emotional toll, they discuss how endometriosis has affected every facet of their lives. Despite the challenges, they combine personal experience with advocacy and spread awareness about endometriosis while advocating for a healthier, more sustainable future.But the conversation doesn't stop there. Nancy and Blair also delve into another crucial topic: the impact of foodservice packaging on our health and the environment. They emphasize the importance of opting for sustainable products over plastics, not only for the planet's sake but also for our own well-being.Tune in to learn valuable insights as they explore practical tips and tools for leading a more environmentally and health-conscious lifestyle. From safer household cleaners to handy apps, Nancy and Blair empower listeners to make informed choices that benefit both themselves and the planet.
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10
Relationships Matter - The Legacy of Dan Hinton Part 1
In this special episode, we spoke with Dan Hinton, a true legend in the hospitality industry and whose wisdom and guidance have left an unforgettable mark on all who knew him. As we delve into his remarkable journey, we are reminded of the profound impact he had on the world of sales and hospitality during his 30-year tenure at the Edward Don Company.Throughout this episode, we explore Dan's unparalleled insights into navigating the complexity of sales, uncovering the strategies and principles that he found most effective in building lasting relationships and driving success. His wisdom transcended business, touching the lives of all who had the privilege of knowing him. From his humble beginnings to becoming a revered mentor and friend to many, Dan's passion for excellence and unwavering dedication to his craft have inspired countless individuals in the industry.As we mourn the loss of a beloved friend, we also celebrate the life he lived and the profound legacy he leaves behind. Dan's warmth, generosity, and expertise will be dearly missed, but his spirit will continue to guide and inspire us for years to come. We hope this podcast episode continues his legacy and imparts with you a piece of wisdom that you cherish forever.Join us as we get a peek into the career of Dan Hinton, a true icon of the hospitality industry whose impact will forever be felt in our hearts.In loving Memory of Dan Hinton.
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9
Training for Success: Danielle Graves' Path of Empowerment
Join host Nancy Ridlen in a candid and insightful conversation with Danielle Graves, a multifaceted professional and devoted working mom. In this episode, Danielle shares her inspiring journey through various industries, navigating the complexities of balancing career and motherhood. From her firsthand experiences to the invaluable lessons learned along the way, listeners gain valuable insights into resilience, growth, and finding empowerment in the face of challenges. Tune in as Danielle discusses the impactful role of empowering women in her life and how their guidance has shaped her path to success. This episode is a must-listen for anyone seeking motivation and wisdom in their own journey of personal and professional fulfillment.Join host Nancy Ridlen in a candid and insightful conversation with Danielle Graves, a multifaceted professional and devoted working mom. In this episode, Danielle shares her inspiring journey through various industries, navigating the complexities of balancing career and motherhood. From her firsthand experiences to the invaluable lessons learned along the way, listeners gain valuable insights into resilience, growth, and finding empowerment in the face of challenges. Tune in as Danielle discusses the impactful role of empowering women in her life and how their guidance has shaped her path to success. This episode is a must-listen for anyone seeking motivation and wisdom in their own journey of personal and professional fulfillment.
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8
The Heart of Hospitality: Jeff Castor's Story
In this episode, join us as we sit down with Jeff Castor, a seasoned sales professional with a deep passion for the hospitality industry.Drawing from his own experiences, Jeff understands the importance of recognizing the power of continuing to move forward. Whether it's making strides in his professional career or embracing personal growth through sobriety, Jeff believes that each incremental achievement contributes to a larger, more meaningful journey. By staying true to his values and committing to continual improvement, Jeff has not only carved out a successful career path but also found purpose in helping others along the way.Beyond the plates and glasses lies the true essence of hospitality, as Jeff passionately emphasizes. For him, it's the people— his co-workers, industry leaders, the chefs, the servers, the clients—who breathe life into every interaction. Through their shared enthusiasm and dedication, Jeff finds both inspiration and fulfillment.Join us as we delve into Jeff Castor's captivating insights on the heart of hospitality and the profound impact of embracing life's journey, one step at a time. Get ready to be inspired to cultivate passion in your own pursuits and make a difference in both your career and personal endeavors.
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7
The Chef's Shift - John Franke's Restaurant Consulting Journey (Part 2)
Join us as John Franke continues to share his journey of faith and self-discovery, revealing how he found a deeper sense of purpose and identity beyond his chef coat. We discuss his transition from one facet of the culinary world to another in a new role as a consultant, ultimately demonstrating that while our careers shape us, they don't have to define us.Tune in to explore the challenges and triumphs of navigating a career pivot, as Franke imparts valuable insights on starting on a new path while implementing structure and boundaries. Discover the steps, strategies, and lessons learned as he shares the recipe for success in this exciting and fulfilling career transition. Whether you're a chef contemplating a change or someone seeking inspiration for a fresh start, this episode offers a taste of the possibilities that come with embracing a new career and realizing that your identity is found in something far greater.Join us on this culinary adventure of faith, reinvention, and the discovery that there's more to us than meets the eye – even beyond the chef coat.
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The Chef's Shift: John Franke's Restaurant Consulting Journey (Part 1)
Join us as we unravel the inspiring journey of John Franke, a culinary expert turned restaurant consultant. In this episode, we explore the challenges of balancing between passion and exhaustion, as Franke touches on building brands, teams, and striving for excellence in the culinary world.Explore the entrepreneur's mindset, the struggle for work-life balance, and the pursuit of identity beyond the kitchen. We reflect on embarking on a new journey, redefining success, and finding a purpose amidst the chaos. Tune in for a culinary story of performance, resilience, and passion alongside Nancy Ridlen and John Franke.
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5
How To Unlock Your Internet Personality
Bill Flannery, Managing Partner with M2 Reps (aka The DC Plate King) joins Traci Hess and shares how to get an audience engaged and get real results on social media. Bill jumped in and was an early adopter across all social media platforms and has built an impressive following. He continues to innovate in his own unique way.
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4
Ditch the Deck - Presenting with Power
Nancy Ridlen interviews Thad Smith on engaging training and presenting practices. Thad is an absolute rockstar in the industry and graciously shares his secrets for engaging with small groups, large training settings, virtual trainings and so much more. Thad is the Director of Brand Communications and Executive Chef with Sterno.
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My journey from sales rep to business owner, with an unexpected twist! Part 2
Traci Hess & Nancy Ridlen continue the conversation on the inception of W3 Sales. Nancy shares how she turned her passion for sales and the food industry into a career and eventually starting and owning her own business.
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My journey from sales rep to business owner, with an unexpected twist! Part 1
Traci Hess interviews Nancy Ridlen on how it all began. Turning her passion for sales and the food industry into a career and eventually starting and owning her own business.
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ABOUT THIS SHOW
Confessions Beyond the Food is a podcast about working in the Food Industry. People who work in the Food Industry have grit and lots of stories to tell. W3 Sales, a sales & marketing company, will host this podcast with their confessions on how they have a new, fresh approach and invite guests to confess their secrets to their sauce.
HOSTED BY
Nancy Ridlen, W3 Sales
CATEGORIES
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