Decoding the Shopper

British shoppers hunt for deals amid Middle East uncertainty. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 19 April 2026. Hosted on Acast. See acast.com/privacy for more information.

Watch podcast on YouTube: https://youtu.be/ak2by4amTbgLaunches create activity. Routines decide whether it lasts.In the third article of our Innovation Advantage series, we examine how advantage is protected when markets tighten and substitution rises.We look at where routine stability begins to weaken: price expectations, discount dependence, product experience, and the quiet shift toward simpler substitutes.For innovation leaders, revenue managers and brand teams, the challenge is clear: how do you ensure a launch keeps its place in routine once the launch moment fades?Speak to and expert and find out more: Creating the innovation advantage - Worldpanel by Numerator Hosted on Acast. See acast.com/privacy for more information.

British grocery inflation holds steady as shoppers prepare for Easter. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 22 March 2026. Hosted on Acast. See acast.com/privacy for more information.

Watch podcast on YouTube: The innovation advantage: How advantage can driftIncrementality ranges from -40% to +40% — even when share grows. Share gain doesn’t equal advantage.In episode 2 of our innovation series we discuss:·       Why 50–80% price premiums can hold — if designed properly·       How 15–25% smaller packs shape trial without eroding value·       Why promotions should drive discovery, not dependency·       The channel choices that reinforce premium positioningIncrementality isn’t luck. It’s architecture. When pack, price, promotion and channel are designed as behaviour shapers, not commercial afterthoughts, innovation performs very differently.Speak to and expert and find out more: Creating the innovation advantage - Worldpanel by Numerator Hosted on Acast. See acast.com/privacy for more information.

Watch podcast on You Tube: https://youtu.be/hn0rCMYo5YE 48% of launches reduce category spending. That’s not a typo. Nearly half of innovation doesn’t expand the category, it redistributes spend. In Episode 1 of our podcast series focused on Innovation: The innovation advantage: How advantage is built. We look at what happens after launch as most innovation looks good at launch. But what matters is what happens when:•       The spotlight moves on•       The promotion ends•       The numbers normalise We unpack why behavioural direction, repeat, repertoire role, occasion expansion, is the real measure of advantage. Find out more: Creating the innovation advantage - Worldpanel by NumeratorRead more: https://worldpanelbynumerator.com/insights/innovation-advantage-fmcg-category-growth Hosted on Acast. See acast.com/privacy for more information.

Shoppers seek romance at home and show love for online. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 22 February 2026. Hosted on Acast. See acast.com/privacy for more information.

Christmas may be over, but the real story is just beginning.In this special episode, Andrew Walker is joined by retail experts from England, Ireland and Scotland to unpack what Christmas 2025 reveals about shopper behaviour and what it signals for 2026 and beyond.The signals are clear:Growth is harder. Shoppers are sharper. Loyalty is fragile.From HFSS legislation reshaping store layouts to the rise of low and no alcohol alongside record festive celebration, this conversation goes beyond “what happened” and asks the more urgent question:Who is ready for what happens next?If you’re planning for 2026 and beyond, this isn’t hindsight — it’s foresight.Chapters: 00:00 – Introduction00:13 – Opening01:17 – Reflection on Christmas 2025 (GB, Ireland and Scotland)05:55 – How shoppers responded to Christmas depending on their financial position (pressure groups)10.41 – How the industry is responding – promotions12:25 – Different choices by different retailers16:58 – Predictions for 202623:14 – Advice for planning in 2026 and beyond26.33 – Close  Hosted on Acast. See acast.com/privacy for more information.

New Year nutrition reset: shoppers seek balance while managing budgets. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 25 January 2026. Hosted on Acast. See acast.com/privacy for more information.

Irish grocery sales hit record-breaking €1.5bn in festive spending spree. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 28 December 2025. Hosted on Acast. See acast.com/privacy for more information.

Promotions, premium own label and no alcohol options: inside Britain’s £13.8bn Christmas grocery shop. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 28 December 2025. Hosted on Acast. See acast.com/privacy for more information.

Shoppers push Irish grocery sales higher as Christmas demand ramps up. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 30 November 2025. Hosted on Acast. See acast.com/privacy for more information.

Consumers feeling the pinch but indulging in festive pick me ups. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 30 November 2025. Hosted on Acast. See acast.com/privacy for more information.

Irish shoppers get festive early with chocolate boxes and bargains driving grocery sales up 5.5%. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 5 October 2025. Hosted on Acast. See acast.com/privacy for more information.

Grocery price rises slow as retailers roll out festive deals. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 2 November 2025. Hosted on Acast. See acast.com/privacy for more information.

In this special live episode, recorded at the Alex Hotel, Dublin, Fiona Keenan (Country Lead, Worldpanel by Numerator Ireland) sits down with Melissa Moore - retail consultant and host of The Retail Tea Break - to unpack the biggest challenges and opportunities shaping the Irish retail landscape. Hosted on Acast. See acast.com/privacy for more information.

Irish shoppers spend an additional €67.6m on groceries as golden shopping period approaches. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 5 October 2025. Hosted on Acast. See acast.com/privacy for more information.

Shoppers struggle to juggle cost, sustainability and health. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 5 October 2025. Hosted on Acast. See acast.com/privacy for more information.

How does where you live shape what you buy? And how do local brands break through to national success? In this episode of Decoding the Shopper, our experts explore the regional nuances of innovation and new product development (NPD) across Scotland, Wales, Ireland, and England. Hosted on Acast. See acast.com/privacy for more information.

Back-to-school shopping shapes Irish spending as lunchbox staples return to shoppers’ baskets. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 7 September 2025. Hosted on Acast. See acast.com/privacy for more information.

Consumers seek value as Britain heads back to school. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 7 September 2025. Hosted on Acast. See acast.com/privacy for more information.

Irish consumers enjoy a summer of racing, concerts and festivals to boost alcohol sales by €7.2m. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 10 August 2025. Hosted on Acast. See acast.com/privacy for more information.

Brands bounce back as consumers swap meals out for little treats at home. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 10 August 2025. Hosted on Acast. See acast.com/privacy for more information.

Despite erratic summer weather, Irish shoppers spend an additional €57m on groceries. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 13 July 2025. Hosted on Acast. See acast.com/privacy for more information.

Annual grocery bills could jump by £275. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 13 July 2025. Hosted on Acast. See acast.com/privacy for more information.

Early Summer spending boosts Irish grocery market by an extra €29 million. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 15 June 2025. Hosted on Acast. See acast.com/privacy for more information.

Consumers shopping little and often as temperatures and prices rise. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 15 June 2025. Hosted on Acast. See acast.com/privacy for more information.

Warmer weather in May encourages Irish shoppers to spend an extra €73m on groceries. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 18 May 2025. Hosted on Acast. See acast.com/privacy for more information.

Health, heat and higher prices shape grocery spend. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 18 May 2025. Hosted on Acast. See acast.com/privacy for more information.

In this episode, Paul Fraser, Director of Advanced Analytics at Worldpanel UK, sits down with Andy Hill, Head of Insights, Loyalty, and Masterbrand at Marks & Spencer. They dive into how M&S balances premium quality with customer value in today’s cost-conscious climate, and explore how advanced analytics, loyalty data, and customer insight shape everything from product ranges to sustainability initiatives. From mushy peas to brain-boosting bowls, discover how M&S uses data to innovate, stay relevant, and keep customers coming back. Hosted on Acast. See acast.com/privacy for more information.

Easter eggs tempt Irish shoppers with an extra €15.2m spent on seasonal confectionery. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 20 April 2025. Hosted on Acast. See acast.com/privacy for more information.

Easter sales climb as shoppers hunt for value. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 20 April 2025. Hosted on Acast. See acast.com/privacy for more information.

Rising prices and late Easter hits spending with slowest market growth rate since 2022. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 23 March 2025. Hosted on Acast. See acast.com/privacy for more information.

All eyes on price as promotions ramp up. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 23 March 2025. Hosted on Acast. See acast.com/privacy for more information.

Ireland’s shoppers share the love to drive grocery sales, but pandemic behaviours remain five years later. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 23 February 2025. Hosted on Acast. See acast.com/privacy for more information.

Simpler meals, loyalty schemes and online sales: how shopping habits have shifted since Covid. Sally Ball, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 23 February 2025. Hosted on Acast. See acast.com/privacy for more information.

Protein is the hottest trend in the dairy aisle, but why has demand skyrocketed in recent years? In this episode, Thomas Hole and Michael Mackenzie from Kantar explore the evolving high-protein category, from its origins in yogurt and drinks to its expansion into cheese, desserts, and even coffee. We give a 360 degree view of the consumer as we dive into who’s buying these products, how the target demographic is shifting, and what’s driving sustained double-digit growth. But with opportunity comes challenges—shelf space is tightening, and brands must innovate to stay relevant. Hear expert insights on where the protein trend is headed next and what it takes to win in this competitive space! Hosted on Acast. See acast.com/privacy for more information.

Join host Jon Firth as he delves into the evolving world of food, health, and consumer behavior with expert guest Chantel. In this forward-looking episode, they explore the emerging battleground of gut health, focusing on the rise of fiber-rich and microbiome-friendly foods, their transition from niche to mainstream, and how consumer preferences are shaping product innovation.Dive deeper into the implications of weight loss drugs like GLP-1 agonists, the challenges of shifting from "5-a-day" to "30 plants a week," and how brands can adapt to changing health narratives and behaviors. With insights on meal solutions, innovation trends, and the legislation shaping our food landscape, Chantel provides actionable takeaways for businesses and fascinating food-for-thought for all listeners.If you're curious about the future of health-focused eating and how brands can thrive in a rapidly changing market, this episode is a must-listen! Hosted on Acast. See acast.com/privacy for more information.

In this episode, Jon chats with Laurie about the challenges of sustaining health-focused habits and what brands can learn from consumers’ New Year resolutions. They discuss why 50% of gym-goers quit by January’s end, the role of small, sustainable changes, and how brands can nudge healthier choices without overwhelming consumers.Laurie highlights fascinating data on trends like Veganuary, rising demand for convenience meals, and shifting grocery basket health scores. Together, they explore:The psychology behind health resolutions.Balancing cost, taste, and health.Demystifying categories like plant-based dairy.Engaging "active" vs. "passive" health shoppers.Whether you're a marketer, business leader, or curious consumer, this episode offers practical strategies and insights to make health feel like an enhancement, not a compromise. Hosted on Acast. See acast.com/privacy for more information.

In today's episode, Rich Allen joins us to explore the growing awareness of health-conscious choices and the challenges consumers face in acting on their intentions. From shifting dietary habits to the role of retailers and brands in making health more accessible, we dive into the evolving landscape of food, transparency, and incentives. Tune in as we unpack the trends shaping the future of healthy eating! Hosted on Acast. See acast.com/privacy for more information.

Join host Mike Mackenzie from Kantar as he explores the complex intersection of consumer behavior, health, and sustainability. In this episode, recorded at the prestigious Royal College of Physicians in London, Mike is joined by Cathy Capelin from the British Nutrition Foundation to tackle the pressing obesity crisis and its staggering costs to society.Discover:Strategies to align consumer health intentions with everyday choices.The impact of affordability, incentives, and public-private partnerships on healthier living.How sustainability and health goals can work hand-in-hand for a better future.Whether you’re a brand innovator, policymaker, or curious consumer, this podcast offers actionable insights into creating a healthier, more sustainable world. Hosted on Acast. See acast.com/privacy for more information.

Join host Paul Fraser, Advanced Analytics Director at Kantar Worldpanel, as he explores insights from the Healthier Futures Forum in London, featuring Max Kibble, Head of Category and Insights at Warp Snacks.From navigating the complexities of healthier snacking and sustainability to balancing taste, accessibility, and affordability, this podcast highlights the data and strategies shaping the future of consumer choices. Hosted on Acast. See acast.com/privacy for more information.

Irish grocery sales up 6.5% as Irish shoppers seek out New Year discounts. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 26 January 2025. Hosted on Acast. See acast.com/privacy for more information.

Healthier choices drive supermarket spending as new year gets underway. Fraser McKevitt, our head of retail and consumer insight, gives an update on the UK grocery market share over the 12 weeks to 26 January 2025. Hosted on Acast. See acast.com/privacy for more information.

Join Kantar experts Scarlet McNicol and Olivia Kelly as they engage in an insightful conversation about the second-hand market with special guest Jade McSorley, co-founder of LOANHOOD, a circular fashion and sustainable lifestyle service. Discover how consumers can rent or swap clothes to help create a more balanced and sustainable fashion market. Hosted on Acast. See acast.com/privacy for more information.

Irish grocery sales hit €1.4 billion over record-breaking festive trading period. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 29 December 2024. Hosted on Acast. See acast.com/privacy for more information.

Household spending reaches new high as shoppers splash out on premium lines and festive fizz. Fraser McKevitt, our head of retail and consumer insight, gives an update on the UK grocery market share over the 12 weeks to 29 December 2024. Hosted on Acast. See acast.com/privacy for more information.

Irish grocery sales hit €1.24 billion as shoppers stock up early for Christmas. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 1 December 2024. Hosted on Acast. See acast.com/privacy for more information.

Premium lines jump as British shoppers stock up for Christmas. Fraser McKevitt, our head of retail and consumer insight, gives an update on the UK grocery market share over the 12 weeks to 1 December 2024. Hosted on Acast. See acast.com/privacy for more information.

Halloween treats and Christmas staples drive biggest sales month this year for grocers in Ireland. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 3 November 2024. Hosted on Acast. See acast.com/privacy for more information.

Supermarket sales hit 2024 high as shoppers get ready for Christmas. Fraser McKevitt, our head of retail and consumer insight, gives an update on the UK grocery market share over the 12 weeks to 3 November 2024. Hosted on Acast. See acast.com/privacy for more information.