Decoding the Shopper cover art

All Episodes

Decoding the Shopper — 101 episodes

#
Title
1

Bite-sized briefing: GB Grocery Market Share update 22 June 2026

2

Bite-sized briefing: Irish Grocery Market Share update 2 June 2026

3

Bite-sized briefing: GB Grocery Market Share update 27 May 2026

4

Treats, trade-offs, and the truth about chocolate prices

5

Bite-sized briefing: GB Grocery Market Share update 28 April 2026

6

The innovation advantage: How advantage is protected EP: 3/3

7

Bite-sized briefing: GB Grocery Market Share update 31 March 2026

8

The innovation advantage: How advantage can drift EP: 2/3

9

The innovation advantage: How advantage is built EP:1/3

10

Bite-sized briefing: GB Grocery Market Share update 3 March 2026

11

The Ghost of Christmas 2025: Retail lessons for 2026

12

Bite-sized briefing: GB Grocery Market Share update 3 February 2026

13

Bite-sized briefing: Irish Grocery Market Share update 12 January 2026

14

Bite-sized briefing: GB Grocery Market Share update 6 January 2026

15

Bite-sized briefing: Irish Grocery Market Share update 15 December 2025

16

Bite-sized briefing: GB Grocery Market Share update 9 December 2025

17

Bite-sized briefing: Irish Grocery Market Share update 17 November 2025

18

Bite-sized briefing: GB Grocery Market Share update 11 November 2025

19

Growth unlocked - strategies and levers to win shoppers and drive loyalty

20

Bite-sized briefing: Irish Grocery Market Share update 20 October 2025

21

Bite-sized briefing: GB Grocery Market Share update 14 October 2025

22

Top 10 NPDs: Exploring the regional impact on innovation and shopper choice

23

Bite-sized briefing: Irish Grocery Market Share update 22 September 2025

24

Bite-sized briefing: GB Grocery Market Share update 16 September 2025

25

Bite-sized briefing: Irish Grocery Market Share update 25 August 2025

26

Bite-sized briefing: GB Grocery Market Share update 19 August 2025

27

Bite-sized briefing: Irish Grocery Market Share update 28 July 2025

28

Bite-sized briefing: GB Grocery Market Share update 21 July 2025

29

Bite-sized briefing: Irish Grocery Market Share update 30 June 2025

30

Bite-sized briefing: GB Grocery Market Share update 24 June 2025

31

Bite-sized briefing: Irish Grocery Market Share update 03 June 2025

32

Bite-sized briefing: GB Grocery Market Share update 28 May 2025

33

Feeding Insight: How M&S blends quality, value, and analytics

34

Bite-sized briefing: Irish Grocery Market Share update 06 May 2025

35

Bite-sized briefing: GB Grocery Market Share update 29 April 2025

36

Bite-sized briefing: Irish Grocery Market Share update 07 April 2025

37

Bite-sized briefing: GB Grocery Market Share update 1 April 2025

38

Bite-sized briefing: Irish Grocery Market Share update 10 March 2025

39

Bite-sized briefing: GB Grocery Market Share update 4 March 2025

40

The protein boom

41

The Future of Food and Health: Gut Microbiomes, GLP-1 Agonists, and Beyond

42

Making Healthy Choices Stick: Insights for Brands and Consumers

43

Navigating Health Trends in Consumer Choices

44

Decoding the Shopper: Healthy Futures

45

Decoding the Shopper: Healthy Futures – Snacks

46

Bite-sized briefing: Irish Grocery Market Share update 10 February 2025

47

Bite-sized briefing: GB Grocery Market Share update 4 February 2025

48

Behind the Seams: The Second-Hand Market

49

Bite-sized briefing: Irish Grocery Market Share update 13 January 2025

50

Bite-sized briefing: GB Grocery Market Share update 7 January 2025

51

Bite-sized briefing: Irish Grocery Market Share update 16 December 2024

52

Bite-sized briefing: GB Grocery Market Share update 10 December 2024

53

Bite-sized briefing: Irish Grocery Market Share update 18 November 2024

54

Bite-sized briefing: GB Grocery Market Share update 3 November 2024

55

Decoding the future for beverages – the panel pt2

56

Decoding the future for beverages – the panel pt1

57

Bite-sized briefing: GB Grocery Market Share update 08 October 2024

58

Decoding the future of seasonality

59

Decoding summer blues: the impact of bad weather in the UK and Ireland

60

Bite-sized briefing: Irish Grocery Market Share update 24 September 2024

61

Bite-sized briefing: GB Grocery Market Share update 10 September 2024

62

Decoding the future of brands in fruit and veg

63

Decoding the future of spirits in a digital world with Degen Distillery

64

Bite-sized briefing: Irish Grocery Market Share update 19 August 2024

65

Bite-sized briefing: GB Grocery Market Share update 13 August 2024

66

Decoding how to develop a new brand in an already busy energy drinks category with PerfectTed

67

Decoding the future of a disrupter brand with Liquid Death

68

Decoding the future of low and no alcohol with Diageo

69

Bite-sized briefing: Irish Grocery Market Share update 22 July 2024

70

Bite-sized briefing: GB Grocery Market Share update 7 July 2024

71

Bite-sized briefing: Irish Grocery Market Share update 24 June 2024

72

Bite-sized briefing: GB Grocery Market Share update 18 June 2024

73

Bite-sized briefing: Irish Grocery Market Share update 27 May 2024

74

Bite-sized briefing: GB Grocery Market Share update 21 May 2024

75

Decoding the Deposit Return Scheme (DRS) in Ireland: everything you need to know!

76

Winning omnichannel

77

Bite-sized briefing: Irish Grocery Market Share update 29 April 2024

78

Bite-sized briefing: GB Grocery Market Share update 23 April 2024

79

New Product Development 2023 - The honourable mentions

80

Recalibrate, Reconnect, Reimagine: Decoding consumer spending

81

Bite-sized briefing: Irish Grocery Market Share update 2 April 2024

82

Bite-sized briefing: GB Grocery Market Share update 26 March 2024

83

EcoEats – Nourishing the future

84

Applying the foundation of TikTok's essence

85

Bite-sized briefing: Irish Grocery Market Share update 4 March 2024

86

Bite-sized briefing: GB Grocery Market Share update 27 February 2024

87

Sip through seasons: unveiling liquid opportunities year-round

88

Bite-sized briefing: Irish Grocery Market Share update 6 February 2024

89

Bite-sized briefing: GB Grocery Market Share update 30 January 2024.

90

Behind the seams: The 3rd generation of fast fashion

91

Drumstick roll...food service evolution: Kantar meets KFC

92

Bite-sized briefing: Irish Grocery Market Share update 8 January 2024

93

Bite-sized briefing: GB Grocery Market Share update 3 January 2024.

94

Cost-of-Living 2.0 – Navigating the FMCG terrain in 2024

95

Reflecting on HFSS: one year in – What we've learned

96

Bite-sized briefing: GB Grocery Market Share update 5 Dec

97

Bite-sized briefing: GB Grocery Market Share update 7 Nov

98

Bite-sized briefing: GB Grocery Market Share update 10 Oct

99

Behind the seams: Metaverse and shopping in the virtual realm

100

Brand Brinkmanship

101

Bite-sized briefing: GB Grocery Market Share update 3 Sept