Decoding the Shopper cover art

All Episodes

Decoding the Shopper — 105 episodes

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1

Bite-sized briefing: GB Grocery Market Share update 15 September 2026

2

Bite-sized briefing: GB Grocery Market Share update 18 August 2026

3

The recipe for brand growth: How Ginsters turned quality, trust and consistency into success

4

Bite-sized briefing: GB Grocery Market Share update 21 July 2026

5

Bite-sized briefing: GB Grocery Market Share update 22 June 2026

6

Bite-sized briefing: Irish Grocery Market Share update 2 June 2026

7

Bite-sized briefing: GB Grocery Market Share update 27 May 2026

8

Treats, trade-offs, and the truth about chocolate prices

9

Bite-sized briefing: GB Grocery Market Share update 28 April 2026

10

The innovation advantage: How advantage is protected EP: 3/3

11

Bite-sized briefing: GB Grocery Market Share update 31 March 2026

12

The innovation advantage: How advantage can drift EP: 2/3

13

The innovation advantage: How advantage is built EP:1/3

14

Bite-sized briefing: GB Grocery Market Share update 3 March 2026

15

The Ghost of Christmas 2025: Retail lessons for 2026

16

Bite-sized briefing: GB Grocery Market Share update 3 February 2026

17

Bite-sized briefing: Irish Grocery Market Share update 12 January 2026

18

Bite-sized briefing: GB Grocery Market Share update 6 January 2026

19

Bite-sized briefing: Irish Grocery Market Share update 15 December 2025

20

Bite-sized briefing: GB Grocery Market Share update 9 December 2025

21

Bite-sized briefing: Irish Grocery Market Share update 17 November 2025

22

Bite-sized briefing: GB Grocery Market Share update 11 November 2025

23

Growth unlocked - strategies and levers to win shoppers and drive loyalty

24

Bite-sized briefing: Irish Grocery Market Share update 20 October 2025

25

Bite-sized briefing: GB Grocery Market Share update 14 October 2025

26

Top 10 NPDs: Exploring the regional impact on innovation and shopper choice

27

Bite-sized briefing: Irish Grocery Market Share update 22 September 2025

28

Bite-sized briefing: GB Grocery Market Share update 16 September 2025

29

Bite-sized briefing: Irish Grocery Market Share update 25 August 2025

30

Bite-sized briefing: GB Grocery Market Share update 19 August 2025

31

Bite-sized briefing: Irish Grocery Market Share update 28 July 2025

32

Bite-sized briefing: GB Grocery Market Share update 21 July 2025

33

Bite-sized briefing: Irish Grocery Market Share update 30 June 2025

34

Bite-sized briefing: GB Grocery Market Share update 24 June 2025

35

Bite-sized briefing: Irish Grocery Market Share update 03 June 2025

36

Bite-sized briefing: GB Grocery Market Share update 28 May 2025

37

Feeding Insight: How M&S blends quality, value, and analytics

38

Bite-sized briefing: Irish Grocery Market Share update 06 May 2025

39

Bite-sized briefing: GB Grocery Market Share update 29 April 2025

40

Bite-sized briefing: Irish Grocery Market Share update 07 April 2025

41

Bite-sized briefing: GB Grocery Market Share update 1 April 2025

42

Bite-sized briefing: Irish Grocery Market Share update 10 March 2025

43

Bite-sized briefing: GB Grocery Market Share update 4 March 2025

44

The protein boom

45

The Future of Food and Health: Gut Microbiomes, GLP-1 Agonists, and Beyond

46

Making Healthy Choices Stick: Insights for Brands and Consumers

47

Navigating Health Trends in Consumer Choices

48

Decoding the Shopper: Healthy Futures

49

Decoding the Shopper: Healthy Futures – Snacks

50

Bite-sized briefing: Irish Grocery Market Share update 10 February 2025

51

Bite-sized briefing: GB Grocery Market Share update 4 February 2025

52

Behind the Seams: The Second-Hand Market

53

Bite-sized briefing: Irish Grocery Market Share update 13 January 2025

54

Bite-sized briefing: GB Grocery Market Share update 7 January 2025

55

Bite-sized briefing: Irish Grocery Market Share update 16 December 2024

56

Bite-sized briefing: GB Grocery Market Share update 10 December 2024

57

Bite-sized briefing: Irish Grocery Market Share update 18 November 2024

58

Bite-sized briefing: GB Grocery Market Share update 3 November 2024

59

Decoding the future for beverages – the panel pt2

60

Decoding the future for beverages – the panel pt1

61

Bite-sized briefing: GB Grocery Market Share update 08 October 2024

62

Decoding the future of seasonality

63

Decoding summer blues: the impact of bad weather in the UK and Ireland

64

Bite-sized briefing: Irish Grocery Market Share update 24 September 2024

65

Bite-sized briefing: GB Grocery Market Share update 10 September 2024

66

Decoding the future of brands in fruit and veg

67

Decoding the future of spirits in a digital world with Degen Distillery

68

Bite-sized briefing: Irish Grocery Market Share update 19 August 2024

69

Bite-sized briefing: GB Grocery Market Share update 13 August 2024

70

Decoding how to develop a new brand in an already busy energy drinks category with PerfectTed

71

Decoding the future of a disrupter brand with Liquid Death

72

Decoding the future of low and no alcohol with Diageo

73

Bite-sized briefing: Irish Grocery Market Share update 22 July 2024

74

Bite-sized briefing: GB Grocery Market Share update 7 July 2024

75

Bite-sized briefing: Irish Grocery Market Share update 24 June 2024

76

Bite-sized briefing: GB Grocery Market Share update 18 June 2024

77

Bite-sized briefing: Irish Grocery Market Share update 27 May 2024

78

Bite-sized briefing: GB Grocery Market Share update 21 May 2024

79

Decoding the Deposit Return Scheme (DRS) in Ireland: everything you need to know!

80

Winning omnichannel

81

Bite-sized briefing: Irish Grocery Market Share update 29 April 2024

82

Bite-sized briefing: GB Grocery Market Share update 23 April 2024

83

New Product Development 2023 - The honourable mentions

84

Recalibrate, Reconnect, Reimagine: Decoding consumer spending

85

Bite-sized briefing: Irish Grocery Market Share update 2 April 2024

86

Bite-sized briefing: GB Grocery Market Share update 26 March 2024

87

EcoEats – Nourishing the future

88

Applying the foundation of TikTok's essence

89

Bite-sized briefing: Irish Grocery Market Share update 4 March 2024

90

Bite-sized briefing: GB Grocery Market Share update 27 February 2024

91

Sip through seasons: unveiling liquid opportunities year-round

92

Bite-sized briefing: Irish Grocery Market Share update 6 February 2024

93

Bite-sized briefing: GB Grocery Market Share update 30 January 2024.

94

Behind the seams: The 3rd generation of fast fashion

95

Drumstick roll...food service evolution: Kantar meets KFC

96

Bite-sized briefing: Irish Grocery Market Share update 8 January 2024

97

Bite-sized briefing: GB Grocery Market Share update 3 January 2024.

98

Cost-of-Living 2.0 – Navigating the FMCG terrain in 2024

99

Reflecting on HFSS: one year in – What we've learned

100

Bite-sized briefing: GB Grocery Market Share update 5 Dec

101

Bite-sized briefing: GB Grocery Market Share update 7 Nov

102

Bite-sized briefing: GB Grocery Market Share update 10 Oct

103

Behind the seams: Metaverse and shopping in the virtual realm

104

Brand Brinkmanship

105

Bite-sized briefing: GB Grocery Market Share update 3 Sept