Elite Marketers Private Podcast

Steve Brossman is on a mission to demystify the path to achieving six-figure earnings as a PodGuest without the hassle of hosting your own podcast, or pitching. Based on a blueprint that has been meticulously crafted over three years, discover how 70% of your income can be secured before the record button is even pressed - creating value and establishing your worth well ahead of the podcast episode itself. About Steve His journey has seen him speak across 15 countries, being a 9 times best-selling author writing, and training over 55,000 entrepreneurs and professionals. Today, his consultancy extends from small businesses to multi-billion-dollar corporations, making him a sought-after strategist in innovative ‘micro sales enablement strategies.”

This podcast discusses how to leverage AI to create effective email marketing campaigns. The host explains that email marketing has a high return on investment and is a powerful way to build authority and generate sales. He outlines a process of using AI to quickly create reports and other content that can be used in email sequences to engage and nurture leads. The key is to make the emails sound personal and tailored to the recipient, with the AI handling much of the heavy lifting. The host also emphasizes the importance of doing upfront planning and structuring to make the content creation process efficient.

It’s hard to be consistent on social media, but AI has changed all that. Discover how it can be used to engage with your audience across Instagram, Facebook, Linkedin and Twitter while ensuring each interaction feels personal and genuine. With a profound understanding of market dynamics and consumer behaviour, Audra's passion for marketing is matched only by her expertise in leveraging the latest technological advancements. Her strategic use of AI in digital marketing has made her a trailblazer in the field. With her at the helm, zindo+co has emerged as a powerhouse of marketing wisdom, offering a plethora of resources for entrepreneurs looking to make their mark in the digital world.

As one of America’s leading behavioral management specialists, James became fascinated with how beavioral management could be used to simplify a person’s ability to persuade just about anyone. More than 25 years of research and application across a wide range of industries led to his development of BRAIN GLUE ™, a power tool used by the world’s most persuasive professionals from Steve Jobs to Warren Buffett to Snoop Dogg, and more.

Grant will be revealing how to build marketing assets, not just campaigns. In the vast landscape of marketing, where many are chasing the fleeting allure of campaigns and short-term promotions, Grant Thom stands apart. With over 35 years of international advertising and marketing experience, Grant doesn't just create campaigns; he crafts enduring marketing assets.While the majority of marketers are fixated on the immediate returns, Grant's vision is rooted in the future. He understands the real power lies in building assets that not only generate revenue today but continue to do so long into the future. It's not just about the money today; it's about creating a legacy of value.

Meet the marketing maestro who's turned LinkedIn into a goldmine. Zac Mason, the ingenious founder of the Metabolic-Recomp-Method, has garnered a jaw-dropping 2,232,638 impressions in just one year. But it's not just about fitness; it's about leveraging LinkedIn to its fullest potential. Zac has cracked the code, attracting top-tier CEOs and Entrepreneurs not just for health transformations, but for strategic business collaborations. His secret? A blend of sharp marketing strategies and an understanding of the LinkedIn landscape.

The key to success often lies in getting meetings with the right people. It's a skill that can open doors, create opportunities, and elevate your career to new heights. Recognising this pivotal need, this event reveals two completely different methods of securing those crucial meetings. Session 2: Direct Mail Mastery: Getting Meetings with Anybody, by Oksana Koriakova In a digital world, Oksana Koriakova brings a refreshing and highly effective approach to brand engagement and client acquisition through direct mail. Her innovative strategies stand in stark contrast to conventional digital methods, proving that creative and personalized direct mail campaigns can open doors that emails and digital ads cannot. Discover how to craft compelling direct mail campaigns that grab attention and get you the meetings you desire.

Speaker #1 The key to success often lies in getting meetings with the right people. It's a skill that can open doors, create opportunities, and elevate your career to new heights. Recognising this pivotal need, this event reveals two completely different methods of securing those crucial meetings. Session 1: Mastering Lead Generation with Cold Emails, by Bill Kerr Delve into the art of cold emailing with Bill Kerr, a visionary in the realm of digital marketing. As the founder and CEO of Athyna, Bill has perfected the craft of generating leads through cold emails. His approach has not only been effective but has also redefined the standards of email marketing. In this session, learn the nuances of his strategy that has yielded incredible results and understand how to apply these insights to your marketing campaigns. Session 2: Direct Mail Mastery: Getting Meetings with Anybody, by Oksana Koriakova In a digital world, Oksana Koriakova brings a refreshing and highly effective approach to brand engagement and client acquisition through direct mail. Her innovative strategies stand in stark contrast to conventional digital methods, proving that creative and personalized direct mail campaigns can open doors that emails and digital ads cannot. Discover how to craft compelling direct mail campaigns that grab attention and get you the meetings you desire.

Tom discusses his process for finding and managing successful joint venture partnerships to promote each other's webinars. He uses a freelancer to identify potential partners, qualify them based on criteria like their email list size, and approach the best fits. Partners receive 3 customized emails to promote Tom's webinar in exchange for him promoting theirs. Tom tracks results from each partner and provides referrals to other high-performing partners. His system aims to make the joint venture process predictable and beneficial for both parties. An interesting point was that Tom interviews prospective partners on his podcast first to build rapport before formally proposing a partnership.

The podcast discussed various strategies for using Google display advertising effectively. It emphasized the importance of highly targeted advertising based on location, demographics, and past search interests. A case study showed how targeting specific tradespeople by the websites they visited led to better results. Other tips included reusing text ads in the display network and customizing ads for different age groups. Breakout discussions focused on using display ads along with other channels like YouTube and LinkedIn. Participants also talked about getting very specific about their target area or industry when using ads rather than broad locations.

Ready to tap into the TikTok attention economy? Join us as Johan unravels the secrets behind effective digital marketing campaigns! With a unique vantage point that allows him to delve deep into myriad campaigns, Johan has discovered a game-changer: 2-minute videos can outperform hour-long webinars. How's that for brevity? Dive deep into the reasons behind this revelation and get practical insights to refine your own marketing strategy. Whether you're a seasoned marketer or just stepping into the digital realm, Johan's insights are a goldmine. Tune in now and decode the magic of short, impactful videos!

The podcast discussed how memberships and subscriptions are becoming increasingly important for businesses as trust in big tech declines. Creating a successful membership involves providing high value experiences and content to attract people initially, while the community and networking aspects are most important for keeping members engaged over time. Building pilot programs with early subscribers can help validate new membership ideas before fully launching. Software like Pulse were also mentioned as providing flexible CRM solutions to help businesses better manage memberships and drive engagement.

Marcus shared his system for creating monthly sales surges using a 1-hour reload email sequence sent throughout the year. The emails promote different products or topics each month, with the content needing only minor updates each year. Attendees discussed ways to apply this approach in their own businesses, such as focusing communication on their top clients or leveraging holidays and cultural events. Sending value-adding content between promotional emails was emphasized to keep people engaged. Testing fun and unexpected subject lines was also suggested. Attendees commented that implementing even a basic recurring email sequence could generate a good ROI from the regular income. The discussion provided ideas for segmenting lists and personalizing communication to different groups.

The podcast discussed how to create effective offers and marketing campaigns to generate qualified leads. Johann presented how he transformed his company's failing offer by focusing only on what clients wanted, which was qualified leads. He launched a new campaign promising 1,000 leads for $300 using pre-built AI lead generation tools. Several case studies showed how clients successfully used these tools to find ideal clients and close new business. The discussion emphasized the importance of understanding customer needs and testing different offers to find what truly resonates with target audiences. Creating offers that directly address what people want, not just what businesses want to sell, was shown to significantly improve conversion rates.

Tom provides advice on how to get promoted by super affiliates to reach over 1 million warm prospects within 90 days. He explains how to find and properly approach super affiliates through various online channels and communities. It is important to make sure the product is a good fit for the affiliate's audience and offer competitive commission structures, such as 50% or recurring commissions for subscription products. Affiliates receive many pitches daily so the product needs to stand out and demonstrations of prior success can help pass the affiliate's initial tests. Following Tom's guidance on preparing well and respecting an affiliate's time and reputation can help new entrepreneurs expand their reach through endorsed promotions.

Carly helps people land TEDx talks within 30 days using her methodology called "land, learn, leverage." She discussed the process of ideating a talk topic, developing the idea into a script, and maximizing the talk's reach through marketing. TEDx talks can be given at live or online events, or prerecorded in professional studios which ensures high video quality. Getting a TEDx talk boosts one's credibility and opens doors to new opportunities. While acceptance rates are low, Carly can leverage her industry relationships to fast-track the application process. Interesting points included options for making studio recordings look like being on an actual TEDx stage, and how early results show talks increasing clients' leads and business within 30 days.

The podcast discusses using a pipeline management system to track prospects on LinkedIn. It allows automatically adding leads to the pipeline from groups and profiles. Messages can be sent to prospects through templates as they move through the stages. Responses have been around 40% positive. Connecting with others who have engaged with your content first helps build familiarity before connecting. The system makes it easy to have depth of conversation with many prospects without losing your place. It was noted that personal connections will become more important as automated content increases online. Tracking engagement and moving prospects through stages can help increase meetings booked from initial connections.

The podcast discusses different workflows for using ChatGPT as a collaborator to improve processes like coaching steps. It provides examples of prompting ChatGPT to suggest improvements, ask clarifying questions, and generate additional steps. The host demonstrates how to create a client avatar, identify problems and obstacles, and develop solutions using ChatGPT. An interesting aspect is how the solutions are analyzed and categorized according to their value, cost, and ease of delivery to form the foundation of an offer for clients.

The podcast discusses an opt-in funnel and sales process used by a building company. Prospects are scored after opting in and the top 20% are pursued. A 3-day follow up process of phone, SMS, and email is used to maintain regular contact. Detailed information is gathered from prospects at each stage to qualify leads. Even leads that are years old are still occasionally converted through targeted prospecting campaigns. While conversion rates have dropped recently due to market conditions, leads from the database still account for millions in annual revenue. An emphasis is placed on regular communication, qualifying prospects, maintaining top-of-mind awareness, and using different channels like SMS to improve response and conversion rates.

The podcast discusses different marketing strategies for getting free publicity, including being provocative or providing artificial "wow factors". It also describes a program where businesses can purchase travel vouchers for clients for $29.50 each that the clients can redeem for holidays worth up to $1000. Testimonials are shared about how providing free holidays significantly increased some businesses' sales. John explains how he has partnered with hotels to fill empty rooms by providing guests for free who may then spend money at the hotel. An interesting point is that celebrities can be enlisted as endorsers for much less than their usual fees if offered as a one-time short engagement.

The podcast discussed how to effectively use TikTok for business and building an audience. TikTok is growing rapidly and can reach many potential customers, especially younger demographics. Rory recommends creating engaging storytelling content that brings people along on a journey, rather than just posting promotional videos. Examples were given of businesses in various niches that saw success by hiring TikTok experts to build their presence on the platform. An interesting point was that short, high quality videos focusing on one clear message can be more effective than posting many lower effort videos. Rory emphasizes researching what types of content are already working in your industry to find winning formats.

The podcast discusses the importance of personal branding and storytelling for businesses. It advocates using the "why, fight, contribute" framework to craft an authentic personal backstory. Stories that convey passion and heart are most effective at connecting with audiences. Viewers relate to vulnerability and care more about the person than the product or service. Examples are given of impactful brand stories that increased trust and willingness to support a company just based on the founder's courageous story. An engaging video using this approach was shown to dramatically grow awareness for a beauty brand.

Brendan shared how he leveraged data scraping and events to build influence in regional areas. He discussed scraping databases from Google, Yellow Pages and LinkedIn to find contact information for local businesses. Brendan then used this data to fill over 30 networking events across various cities in Australia. The events helped connect businesses and also generated sales leads for a business coaching client. An interesting point was how Brendan created an Instagram account to engage local businesses in the months before his Sunshine Coast event. This helped promote the event and increased attendance.

The podcast discussed how to create effective video testimonials to promote high-ticket products and services. The presenter, John Hubbard, shared his systematic process for capturing high-quality story-based testimonials that emotionally connect with prospects. He emphasized addressing fears and desires of the target audience through testimonials that follow a hero's journey structure. Shorter testimonials are best for top-of-funnel while longer form stories work well lower down the funnel. John also demonstrated editing software and offered an online course for $550, with all proceeds going to flood relief in New South Wales.

The podcast discusses the benefits of video testimonials for businesses, such as boosting social proof and online reputation. It promotes a platform that makes it easy for clients to record and share video testimonials. Capturing video testimonials is challenging due to the filming, editing and approval process, but the platform streamlines this. Emotional video testimonials from satisfied customers are particularly valuable as they are shared more and increase trust. The platform collects testimonials and provides embed codes to share them across different social networks and websites. Real estate agents have found the video testimonials to be very effective at building their reputation and confidence with prospective clients.

The podcast discusses the value of branding for businesses. It explores how brands can build recognition and reputation over time to increase their worth and negotiating power. Grant shares strategies for differentiating a brand through visuals, messaging, and creating engagement with audiences. He emphasizes the importance of consistency in upholding brand quality and values. Examples are given of iconic brands that have lasted for decades by evolving while staying true to their core proposition. The discussion highlights how understanding brand fundamentals can help businesses maximize their value and sales.

The podcast discussed how to use the neighborhood platform Nextdoor to attract local clients and customers. Nextdoor allows businesses to create free posts that are visible to thousands in a 2.5 mile radius. Speaking from experience, Kim explained how focusing on gratitude and building trust within local communities on Nextdoor can lead to many word-of-mouth referrals. Nextdoor is growing rapidly and some small businesses rely solely on its free features to get customers. Creating consistent posts that offer value to the local community was presented as an effective strategy. Automating some posts was also recommended to keep engagement high year-round. The potential of Nextdoor to support small, local businesses was the major focus of the discussion.

The podcast discussed strategies for generating qualified leads through personalized messaging on Facebook ads. The presenters emphasized testing different ad formats and copy styles, and described their approach of using empathetic, conversational language in messages to prospects. This allows opportunities for further discussion to see if prospects are a good fit. The presenters also shared how they increased response rates without using landing pages by keeping people engaged within Facebook. Their success in resurrecting banned accounts through optimized targeting and messaging was an interesting highlight.

Ari Galper discusses how he has refined his sales methodology over 20 years into a "1 call sale" approach with high-margin, low-volume clients. He walks through his journey, from various business models to realizing less clients could mean more income. Ari now focuses on qualifying leads through a free book and building trust before diagnoses and solutions. Other guests share similar approaches of listening first before selling. Ari also offers insights into his trust-building tactics like direct mail campaigns and follow up calls to discuss the free book. The discussion provides useful frameworks for developing high-trust relationships with fewer but better-quality clients.

The podcast discusses how marketing agencies can increase their value and income by helping clients optimize different aspects of their business to improve profits and valuation over time. This includes helping clients improve marketing, operations, team development and more. By taking a more holistic approach to growth, agencies can position themselves to financially participate when clients have big events like an acquisition. Scott provides examples of how formalizing these value-adding services resulted in multiplying client profits and business valuations. He encourages listeners to think about how to communicate their expanded value to clients.

The podcast discussed various strategies for generating leads and sales on LinkedIn. Specific filters for targeting prospects through LinkedIn Sales Navigator were outlined. Case studies showed how different companies used Sales Navigator in combination with direct messaging to connect with prospects, build their networks, and generate qualified sales leads. One successful example discussed promoting a company's presence at an event through targeted messaging on LinkedIn, which resulted in 8 qualified leads and 230 new followers. Overall the podcast provided advice and examples for leveraging LinkedIn's tools to improve lead generation and outreach.

The podcast discussed how businesses can use artificial intelligence and machine learning for lead generation, content creation, and marketing automation. Specifically, AI can be used to find ideal customers, nurture leads with personalized content, run targeted digital ad campaigns, and optimize conversions in real-time. Speakers provided examples of AI writing high-quality articles and handling customer service inquiries without human assistance. Additionally, marketing automation tools allow businesses to efficiently scale their campaigns using automated workflows and AI-powered personalization.

The podcast discusses how they grew their coaching business from a small team to over 20 employees. They had a detailed plan in place from the beginning with clear values, vision, and systems. Recruiting new team members was done very carefully through a rigorous process to find the best candidates. They focused on growing specific core teams like marketing, sales, and coaches. Communicating well between teams was important, such as through weekly update meetings and recaps. Finding the right operations manager was also key to support the business owners as it continued expanding. An interesting point was how they used subtle errors in job postings to test applicants' attention to detail.

The podcast discusses strategies for finding joint venture partners and making initial contact. It emphasizes doing research beforehand to identify potential partners that would benefit from collaborating. Calling directly is recommended rather than emailing, and the discussion provides tips for how to have a relevant conversation when reaching out. Finding problems companies are facing and positioning your solution is an effective approach. Once partners are on board, the challenge is getting them to follow through with promotions or events. Offering guarantees and negotiating reasonable ongoing commissions can help with commitment. Overall the podcast offers practical advice for identifying joint venture opportunities and initiating successful partnerships through phone outreach.

The podcast discusses how to generate business leads through guest appearances on other podcasts. Cody recommends clearly defining your ideal client and transitioning guests smoothly into an offer. He found success by targeting other business coaches and consultants on podcast directories, then inviting them on his show to gain credibility and make a business proposal. The process is outlined as identifying prospects, booking quick guest interviews, and offering value as a way to transition them into a potential sale or partnership opportunity. Done effectively through a systematized approach, this strategy can generate many qualified sales calls organically each month.

The podcast discusses strategies for generating leads and managing opportunities on LinkedIn. It emphasizes having a clear target audience and publishing engaging content. Automation tools are discouraged as they can get accounts banned. Software was introduced that helps users strategize connections, track messaging conversations, and manage leads as opportunities in a CRM-style dashboard. The software aims to make lead management on LinkedIn easier through features like adding deals to profiles with one click. Pricing plans and an ambassador program were also mentioned. Overall the discussion focused on how to effectively build and nurture professional connections on LinkedIn through content and relationship-based outreach.

The podcast discussed techniques for effective communication and persuasion. It focused on using questions like "What causes you to say that?" to understand others' perspectives better. Simple language patterns were also covered, like saying "What I'm hearing you say is..." to confirm understanding. Examples showed how small changes to wording, like asking a personal question instead of a general one, could significantly impact conversion rates. Scott shared how learning to translate objections by unpacking assumptions helped address customers' underlying needs. Overall, the discussion emphasized active listening skills and interpreting others' intended meanings over literal word-for-word interpretations.

The podcast discusses strategies for building engaged communities on social media through understanding customer pain points and sharing authentic, solution-focused content. Creating customer avatars that capture granular details about audiences allows targeting content to their specific needs. Listening to how people describe challenges on forums and reviews provides an opportunity to frame marketing messages in their own words. Case studies show how hyper-personalized content across stakeholder groups led to significant growth in online communities for various industries. Guests also explore options for activating both pre-purchase and post-purchase customer groups through community engagement and collaboration.

The podcast discusses how Alexi built his consulting business to generate over $1 million per year with little work required from himself. He focused initially on finding the right client fit and narrowing his market instead of trying many different approaches. Systems and processes were implemented from the start and an operations manager was hired to help design them. Referrals and direct mail were used for lead generation. Paying clients upfront for packaged work and clear scoping of projects helped avoid scope creep issues. Alexi aims to have a business model that functions well without him through established feedback loops and an emphasis on quality.

Tom discusses his process for finding and partnering with other influencers to promote each other's content through webinars and email lists. He uses an algorithm created by a data scientist to identify potential partners based on their website metrics. Partners then qualify themselves through a checklist before being interviewed on Tom's podcast. If approved, they will help drive registrations for each other's webinars. Tom has streamlined this process to be mostly automated using contractors to find and qualify partners. The goal is to generate 1000 webinar registrants per month through this joint venture network.

The podcast discussed the importance of using a trust-based approach in written communications, especially emails. It recommended focusing first on the problems or issues customers are facing rather than immediately promoting your solutions. An example email was provided that addressed specific customer problems humbly and asked for help, rather than making an overt sales pitch. Sequencing information to build trust before credibility was also advised. Using problem-focused subject lines and dot dot dots in messages to imply continuation without pressure were additional tips shared. The discussion highlighted how articulating customer problems in their own words can create better engagement and results.

The podcast discusses the importance of online reviews for businesses and strategies for getting more reviews. Scott shares that he has had success getting review responses through text messages. The discussion focuses on first getting positive reviews to build up a strong online presence and trust, so that when negative reviews come in they have less impact. Getting quality negative reviews and responding well to them is also recommended. Scott provides an example of a client who gets 70% of review requests turned into actual reviews through follow up text messages. His software helps businesses better manage their online reviews across platforms.

The podcast discusses how to segment customer data to better target different market groups. Nick demonstrates using pivot tables to analyze purchase data and identify higher lifetime value segments based on factors like gender and appeal. Segmenting the weight loss market by motivation, like for a wedding, was given as an example. Data can show what types of people are buying and why, informing messaging and campaign testing. While large data sets provide more statistically significant insights, practical learnings can still come from smaller samples to rapidly test changes. The discussion also touched on ensuring marketing scales by having the right specialized team and business processes in place to support growth.

The podcast discusses how Mark transitioned his agency from a traditional model to a paper lead model, where they build websites and generate qualified leads for clients. This has resulted in clients spending more money and Mark making a lot more profit. YouTube has been very successful for lead generation. The ideal client is one who can handle 100 leads per week and has a higher ticket product. Mark discusses criteria for evaluating clients and shares tips for video ads and webinars that have worked well for lead generation. Overall, the paper lead model has been more lucrative and solved problems around client churn that Mark experienced with the traditional agency model.

The podcast discusses how podcasting can be an effective marketing strategy, particularly for generating leads and building influence. It notes that in the past year, podcasts generated almost all of Cody's business. Some benefits highlighted include building JV relationships, creating backlinks for SEO, and getting free promotion equivalent to thousands of dollars in webinar costs. Cody shares strategies for getting on top podcasts, including using matchmaker sites, targeting niche shows, and pitching as a value-added guest rather than just self-promotion. An interesting point made is that one dental industry podcast led to clients worth over $10 million each. Overall, the podcast provides practical tips for effectively leveraging others' podcasts for business growth.

The hosts discuss the booming market for buying and selling websites and online businesses. Valuations have increased dramatically over the past decade, with some sites now selling for over 10 times monthly profit compared to under 1 times profit in the past. Large private equity firms and corporations are getting involved in acquiring even relatively small sites worth around $1 million. The presenters encourage building businesses with an eye towards a future exit by negotiating ownership stakes or creating assets that could be sold. Quality content strategies using SEO are highlighted as an effective way for businesses to grow significantly in value within a few years.

The podcast discusses Tom's process for generating consulting clients through webinars. He uses webinars to educate, motivate, and qualify large groups of prospects. Prospects then go through a booking system where they agree to conditions and watch a replay before meeting with Tom one-on-one. By this point, they are well informed about Tom's program. Tom finds this process more effective than individual sales as it allows him to convert prospects in bulk. He also shares details on follow up sequences after webinars to further engage prospects. Overall, Tom's thorough system aims to qualify prospects and set appropriate expectations before individual meetings.

The podcast discussed how a builder removed tripwires from their marketing funnel and saw improved results. It also explored classifying leads better upon opt-in, such as asking if they are a builder, which 85% of people answered. Removing low quality leads from their database improved email open rates. The host also analysed conversion rates at each step of the funnel to prioritise higher converting pages. An interesting finding was that 91% of people who reached a certain page provided their phone number for a free course, showing how engaging the funnel was. In total, focusing on lead quality and handing qualified leads directly to sales allowed the company to significantly scale up their sales team.

The podcast discussed Vidnami, a new video creation platform that uses AI to automatically generate videos from scripts and voice recordings. It allows users to quickly make professional-looking videos with talking head clips, b-roll footage, and images. The host demonstrated how to create an influencer-style video in just a few minutes. Participants discussed how tools like Vidnami can help businesses create engaging video content more easily and frequently to reach audiences on platforms like LinkedIn. However, some commented that for personal brands, fully automated videos may come across as too cheap or impersonal. Overall, the group was excited about how Vidnami could help reinvent existing assets into new video formats.

Suzi organized two successful online summits for women entrepreneurs over two years, bringing in high-profile speakers like Seth Godin and Guy Kawasaki. The summits were free to attend and included video sessions, workbooks, and playlists. Marketing involved landing pages, social proof, and outreach to Suzi's contacts. Over 85% of attendees were new leads. Recordings were repurposed as podcast episodes extending their reach. Relationships with speakers provided ongoing opportunities. Lessons included being more strategic about converting leads to paid offerings. While successful, Suzi notes the importance of thorough planning and production for such a major undertaking.