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[Tom Poland] Using a Systematized Approach to Qualify, Quantify, and Build Win-Win Relationships with Other Marketers
from Elite Marketers Private Podcast Hosted by Scott Bywater
Tom discusses his process for finding and partnering with other influencers to promote each other's content through webinars and email lists. He uses an algorithm created by a data scientist to identify potential partners based on their website metrics. Partners then qualify themselves through a checklist before being interviewed on Tom's podcast. If approved, they will help drive registrations for each other's webinars. Tom has streamlined this process to be mostly automated using contractors to find and qualify partners. The goal is to generate 1000 webinar registrants per month through this joint venture network.
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