Fitness Business Copywriting

Yeah, I know. Sales are kind of a pain in the ass..but...you can't have a business without them! How'd you like to know how to make them as easy as making a PB&J sandwich?It's called authenticity. Being authentic in your marketing lets your prospects know you, what you do, and how you do it even BEFORE they step in your door, and that makes selling as comfortable as a conversation with a friend on your porch on a summer night.Our guest Nikki Trailor tells you how she puts her clients on a page in all their glory and how you can do the same thing.You can find out more about her at https://www.nikkitrailor.com and listen to her podcast at https://brand.nikkitrailor.com.For more information and to download my special Ideal Client/AIDA Tool, go to MitchRothbardt.com. You can contact Mitch and ask any questions by reaching out to [email protected] a listen and please leave a review!     

Networking is one of those things that can give small business owners the cold sweats. What do I talk about?Everyone's going to think I'm a phony!A room full of people I don't know....AAAHHHHHH!!!!!!!Charlotte Davies is our guest in this episode and she is terrific at taking the mystery and fear out of this very effective marketing step. If you only take one thing out of this one I guarantee that you're going to want to know her super-secret way to start a conversation with almost anyone.And you know those 60-second pitches you get to do at these events? How about an easy template to get the entire room's attention without even having to tell them what you do! (Hint: It's about them.)You can find out more about Charlotte on Instagram @CharlotteTheCopywriter and her website will up very soon at CharlotteTheCopywriter.com.For more information and to download my special Ideal Client/AIDA Tool, go to MitchRothbardt.com. You can contact Mitch and ask any questions by reaching out to [email protected] a listen and please leave a review!     

Want to know the keys to email marketing? Well,  this episode is for you.Copywriter and email-marketer extraordinaire Dana Thao is my guest and we talk all about the most important pieces of email marketing. The things you NEED to know about both you and your prospect before you write anythingThe two tricks no one thinks about when it comes to getting your emails readThe REAL goal behind email marketingLots more stuff! Listen to her here and find out more about Dana on IG @copywriterDana and her site at Danathao.com.For more information and to download my special Ideal Client/AIDA Tool, go to MitchRothbardt.com. You can contact Mitch and ask any questions by reaching out to [email protected] a listen and please leave a review!     

When all you see is click-bait, sleazy, sensationalistic marketing it's easy to think that's what you have to put out there to get noticed. Well...you don't. You can speak to your prospects in a way that's inspiring and leaves them and you excited instead of feeling like you've been scraped over a life-sized washboard for 3 hours. In this episode, copywriter Kathy Kiger talks to us about:The most important thing to get right before you even open a blank Word doc.The biggest issue new business owners face.The process she uses to put herself in her client's prospect's shoes.And of course, a lot more. To find out more about Kathy, you can go to https://www.kathykigeragency.com.For more information and to download my special Ideal Client/AIDA Tool, go to MitchRothbardt.com. You can contact Mitch and ask any questions by reaching out to [email protected] a listen and please leave a review!     

How does your reader decide whether or not to open your email over the 50 others that are in their inbox?Your subject line and from line.In this episode, you'll learn some of the do's and don'ts so your reader will know to open yours.For more information and to download the special Ideal Client/AIDA Tool, go to MitchRothbardt.com. You can contact Mitch and ask any questions by reaching out to [email protected] a listen and please leave a review!     

If you're getting tired and frustrated trying to come up with new ways to write about similar subjects (how many ways can you write about nutrition and resistance training?) this episode is for you. In it, you'll learn 4 different ways to write about the subjects your ideal client needs to hear about, so you can reach them in whatever impacts them the most. For more information and to download the special Ideal Client/AIDA Tool, go to MitchRothbardt.com. You can contact Mitch and ask any questions by reaching out to [email protected] a listen and please leave a review!     

How'd you like to respond to every one of your leads without having to do anything? How does it sound to have them opt-in to your site and schedule their assessment while you're sleeping?How would it feel to not let any leads slip through the cracks?You can do all that and more with automation and you'll learn all about that in this episode.   For more information and to download the special Ideal Client/AIDA Tool, go to MitchRothbardt.com. You can contact Mitch and ask any questions by reaching out to [email protected] a listen and please leave a review!     

Have questions about social media? Then this one's for you.Hanna Hermanson, a copywriter, marketer, entrepreneur, coach, social media consultant to hundreds of clients, and a lot of other things, is our guest. She breaks down the 3 C's of Social Media, the real purpose of social media marketing, and some easy and sustainable ways to get started letting more people know who you really are on these important platforms. You can find more about Hanna at https://www.dreamlifeisreallife.com.Download her "3 Stand Out Social Media Posts To Get You Clients" templates at https://www.dreamlifeisreallife.com/freebie and contact her at [email protected] more information and to download the special Ideal Client/AIDA Tool, go to MitchRothbardt.com. You can contact Mitch and ask any questions by reaching out to [email protected] a listen and please leave a review!     

Ideal client, core offer, features and benefits, AIDA...That's a whole bunch of nails, hammers, and wood. It's time to put together your house! In this episode, that's just what we're going to do!You'll learn the principles behind how to put together an effective strategy using your writing.For more information and to download the special Ideal Client/AIDA Tool, go to MitchRothbardt.com. You can contact Mitch and ask any questions by reaching out to [email protected] a listen and please leave a review!     

How do your readers know what to do to take the next step towards your gym?You have to ask them! In this episode, you'll learn what a Call To Action is and how to use them to help your prospects move closer to joining your gym.For more information and to download the special Ideal Client/AIDA Tool, go to MitchRothbardt.com. You can contact Mitch and ask any questions by reaching out to [email protected] a listen and please leave a review! 

What's the purpose of your first sentence? To get someone to read the second sentence.How do you do that? In today's episode, you'll learn some tricks to make your writing more fun to read - and to write! For more information and to download the special Ideal Client/AIDA Tool, go to MitchRothbardt.com. You can contact Mitch and ask any questions by reaching out to [email protected] a listen and please leave a review! 

Since we know that it can cost up to 5x more to get a new client than keep an existing one, doesn't it make sense to talk more about internal marketing? Treating current clients like gold is at the top of every successful business's marketing strategy, and it should be at the top of yours, too. Here are some ways to use writing to make it happen. For more information and to download the special Ideal Client/AIDA Tool, go to MitchRothbardt.com. You can contact Mitch and ask any questions by reaching out to [email protected] a listen and please leave a review!

In this episode gym owner and copywriter Mitch Rothbardt talks about the value of content writing, how it differs from other types of marketing writing, and how to think of things to write about.For more information and to download the special Ideal Client/AIDA Tool, go to MitchRothbardt.com. You can contact Mitch and ask any questions by reaching out to [email protected] a listen and please leave a review!

In this episode gym owner and copywriter Mitch Rothbardt shows you 4 simple but powerful techniques for making your writing more engaging and interactive for your reader.The more engagement the longer they'll read, the more fun they'll have doing it, and the better chance they'll give you a call afterward! For more information and to download the special Ideal Client/AIDA Tool, go to MitchRothbardt.com. You can contact Mitch and ask any questions by reaching out to [email protected] a listen and please leave a review!

In this episode of the Fitness Business Copywriting Podcast, gym owner and copywriter Mitch Rothbardt talks about the importance of determining the one thing your business will be known for. Starbucks = CoffeeMcDonalds = BurgersYour Gym = ?You'll also learn how to figure that out, and how to talk about it with the people your Core Offer is going to help most. For more information and to download the special Ideal Client/AIDA Tool, go to MitchRothbardt.com. You can contact Mitch and ask any questions by reaching out to [email protected] a listen and please leave a review!

In this episode, personal trainer, gym owner, and copywriter Mitch Rothbardt teaches you about an easy, tested, and proven email formula that will help you speak directly to the prospects you want in your gym, and in a way that will impact them and inspire them to contact you. He'll also walk you through the construction of an email using the formula to show you what he's thinking and how to apply everything we know about our ideal client. For more information and to download the special Ideal Client/AIDA Tool, go to MitchRothbardt.com. You can contact Mitch and ask any questions by reaching out to [email protected].

In this episode, you'll learn why understanding the difference between features and benefits is so important for writing anything that will impact your prospects.  This can be confusing for those of us who live and breathe everything about our business. We understand what we offer, but it can be hard to translate that into something that will drive engagement with our ideal clients. For more information and to download the special Ideal Client Tool, go to MitchRothbardt.com. You can contact Mitch and ask any questions by reaching out to [email protected].

In our first episode, personal trainer, gym owner, and copywriter Mitch Rothbardt talks about the biggest mistake fitness business owners make when using writing to market their business:Not knowing who they're talking to.He also covers the exact question he uses to find that out so that your writing can go from weak and forgettable to powerful and emotional for the prospects you want to talk to. For more information and to download the special Ideal Client Tool, go to MitchRothbardt.com. You can contact Mitch and ask any questions by reaching out to [email protected].