F**k You Money

Ty and the host record this episode of the FYM Show from Miami, using the April 29 anniversary of the 1992 Rodney King verdict as a lens to examine modern protest, leadership, and accountability. They break down how social media has reshaped activism, question whether wealth can create distance from community, and explore how today’s movements can lose focus without transparency. Referencing public scrutiny surrounding Patrisse Cullors, the conversation dives into trust, “get the bag” culture, online scams, and the importance of checks and balances in collective action. The hosts emphasize strategy, real proof-of-concept case studies, and why creators and organizers should execute before asking for support—closing with a bold reminder to stand up and take action for what you believe in. 00:00 Miami Boat Banter 01:18 April 29 Rodney King 02:59 Do We Still Protest 03:30 Money And Disconnection 06:22 BLM Leadership Scrutiny 08:48 Old School Trust Vs Internet 11:25 Sellout Culture Shift 12:08 Internet Scams And Trust 13:57 Bridge Loan Scam Stories 15:48 Checks Balances And Elon 17:51 Security First Mindset 18:27 Staying Rational With Money 19:40 Cause Money And Accountability 20:34 Performance Versus Commitment 21:54 Independence And Credibility 23:38 Other Peoples Money Debate 25:01 Advances Need Strategy 27:27 Case Studies Before Raising 29:33 Execute Solo Then Scale 31:55 Trust Takes Time 34:49 Leadership And Final Call Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the FYM Show, the hosts unpack a surprising story of a fan who sent a handwritten letter and resume directly to the host’s home, sparking a discussion on cold outreach strategies, personal branding, and networking in the digital age. Ty highlights how physical mail and creative outreach can stand out in a crowded digital world, while also stressing the importance of privacy and boundaries. The conversation explores unconventional networking, referencing David Geffen’s mailroom beginnings and Ty’s own grassroots approach to building connections. Tying into Earth Day, the episode frames outreach as “planting seeds,” encouraging listeners to be resourceful, intentional, and respectful when creating opportunities. CHAPTERS 00:00 Welcome to FYM 00:32 The Surprise Resume Letter 02:39 Ty Reacts to Fan Mail 05:00 Fame Privacy and Boundaries 07:58 Mailroom Hustle Story 09:51 Ty’s Camera Club Hustle 11:02 Random Texts and Connections 13:01 DoorDash Recognition Moment 15:08 Public Figure Reality Check 18:07 Parents on Instagram Memes 19:53 Earth Day Planting Seeds 22:40 Be Resourceful Not Problematic 23:53 Wrap Up and Call to Action Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the FYM Show, Ty breaks down what it really means to build a brand, understand your value, and choose between ownership and work-for-hire—especially in the entertainment and music industry. From managing artists to building long-term businesses, the conversation dives into the mindset required to prioritize independence, ownership, and control over your time. Ty explains why he’s willing to walk away from money that doesn’t align with his mission, and how defining your non-negotiables is key to building something sustainable. For aspiring managers, creatives, and entrepreneurs, this episode is packed with game: learn the importance of understanding your product, knowing your partners, and gaining real experience by wearing multiple hats early on. Ty also speaks on the reality of changing relationships in music—how age gaps, evolving goals, and personal alignment can shift partnerships over time. He shares the sacrifices behind building Colture as a lifelong company, including choosing long-term ownership over short-term opportunities, and how ownership creates the ability to open doors for others—like hiring family and building a real ecosystem. The episode also highlights the growth of Rap Portraits’ documentary work, including the costs, challenges, and setbacks faced during a rider strike, and what it takes to keep pushing forward in creative industries. Whether you’re an entrepreneur, artist, or even a W2 employee, this conversation reinforces one key idea: everyone has a brand—you just have to decide how you build it. Drop a comment: Are you choosing ownership or work-for-hire right now? Stay tapped in for more insights on entrepreneurship, brand building, and the business behind culture. 00:00 Welcome Back FYM 00:28 Coach Playbook Shoutout 00:45 What Is Your Brand 01:42 Control Your Time 02:42 Ownership Mindset 03:42 Skills For Managers 06:07 Building Beyond Artists 10:24 Age Gaps In Business 12:46 Ownership Vs Rich 14:47 Why Teams Change 19:03 Friends First Hiring 20:13 Brand Evolves Over Time 20:57 Hiring His Brother 22:05 Blessing of Ownership 23:33 Building Your Own Nike 24:17 Finding a Forever Company 26:39 Culture Name Origins 28:13 Meaning of the Red Dot 28:54 Discovering Your Brand 30:13 Rap Portraits Beginnings 33:05 Documentary Budgets 35:52 Ownership and Deal Terms 37:34 Brand Building Wrap Up Learn more about your ad choices. Visit megaphone.fm/adchoices

Ty dives into the truth behind “cultural add-ons” in Christianity—traditions and sayings many people treat as biblical, even though they’re not actually found in scripture. From Easter egg hunts and the Easter Bunny to Santa Claus and common Bible misquotes, the conversation breaks down how these ideas can blur the line between culture and truth—especially for younger believers. Ty explains why relying on secondhand interpretations can lead to confusion and even manipulation, and emphasizes the importance of going straight to the source. He shares his personal journey of reading scripture daily, starting with the Book of James, and how chapter-by-chapter challenges have deepened his understanding. Along the way, he highlights key lessons from Proverbs, Genesis, and Mark that have shaped his mindset and spiritual discipline. Using a relatable analogy—learning from the source vs. riding in a Waymo instead of an Uber—this episode encourages listeners to take ownership of their faith, build real understanding, and stop relying on surface-level knowledge. Join the conversation and drop your favorite scripture that you’ve personally read and studied in the comments. Stay tuned for updates on upcoming projects, including new book volumes, live events, and more from the FYM movement. 00:00 Welcome Back Season Four 00:40 What Are Cultural Add Ons 01:11 Easter Eggs And Sacred Things 03:13 Misquotes And Heaven Sent 04:41 Santa Claus And Holiday Myths 05:46 Back To The Source Read 08:22 Waymo Vs Uber Information 14:29 When Add Ons Help Or Hurt 15:18 Publishing Math Confusion 17:14 How Ty Reads The Bible 18:32 Proverbs Wisdom And Wealth 19:20 Genesis Promises Over Time 20:14 Wisdom as She 20:41 Kendrick and Scripture 21:39 Cultural Add Ons Trap 22:05 Easter Eggs and Bunnies 23:27 Santa Claus Has to Go 24:19 Church on Christmas 27:05 Read the Source 28:30 Life Updates and Volume Three 30:10 Concert Plans and Jay Z 32:05 Sade Dream Show 34:40 Wrap Up and Next Episode Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Ty and Yoh unpack the real meaning behind April Fools’ Day, tracing its origins from medieval traditions like the Feast of Fools to its modern-day culture of pranks, virality, and “selling a dream.” What starts as a conversation about humor quickly turns into a deeper breakdown of persuasion, influence, and how easily public perception can be shaped. They dive into the realities of public scrutiny and cancel culture, using the backlash surrounding entrepreneur Pinky Cole’s bankruptcy to highlight how misunderstood business decisions can become viral talking points. Ty reframes bankruptcy not as failure, but as a strategic financial tool—while calling out the dangers of forming opinions without context. Throughout the episode, the message is clear: don’t become the “April fool.” From navigating the entertainment industry to managing talent and making smarter life decisions, Ty shares hard-earned lessons on discipline, integrity, and avoiding costly mistakes. The conversation also introduces a fresh idea—replacing April Fools’ Day with “April Field Day”—as a push toward health, fitness, and accountability. Ty also opens up about turning 42 and what it represents: freedom through structure, obedience, and service. He shares insights on taking control of your health, being proactive with checkups, and using available resources to build longevity in both life and business. If you're interested in entrepreneurship, personal growth, financial literacy, and navigating today’s culture with clarity, this episode delivers practical gems and perspective shifts you won’t want to miss. 00:53 Should April Fools End 01:54 Origins of April Fools 05:01 Celebrity Life Pressure 09:11 Bankruptcy Public Judgment 12:41 Avoid Being an April Fool 15:02 April Field Day Idea 16:54 Why Health Matters 19:28 Stop Waiting for Doctors 21:33 Stupid Games Stupid Prizes 23:46 Discipline in Entertainment 26:46 Work Mindset on Tour 30:54 Tickets Boundaries and Respect 33:59 Protecting Artists and Getting Fired 36:35 42 Means Freedom Get The Colture Playbook Vol. 1 & 2 Bundle! https://coltureplaybook.com Get your digital copy on Amazon! https://amzn.to/48G4d26 Follow FYM on Socials and Streaming Platforms! X https://x.com/thefymshow Instagram https://www.instagram.com/thefymshow TikTok https://www.tiktok.com/@thefymshow Spotify https://spoti.fi/3Pqk6mP Apple https://apple.co/3TfKHVR Amazon Music https://amzn.to/3P7t0Fp About FYM: FYM is a new casual wellness series co-hosted by business executive, Ty Baisden, and music journalist, Yoh Phillips. Their straightforward conversations about business, health, wealth, financial literacy, and why it’s important to have some FYM gives fresh insight and suggestive advice to aspiring entrepreneurs and knowledge-seeking artists looking to learn the game so they don’t get taken advantage of. Alongside each season of FYM, Ty and Yoh will also publish a new volume of the Colture Playbook that further informs. The Colture Playbook Vol. 2 OUT NOW! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of FYM with Ty and Yoh, the hosts celebrate the release of The Colture Playbook, Volume 2 while reflecting on the journey since Volume 1 dropped in summer 2022. Ty opens up about his personal and spiritual growth, including his decision to stop gambling, and how that shift has reshaped both his life and business mindset. They break down key principles from The Colture Playbook Volume 2, including discipline, work ethic, and the importance of “not drinking the Kool-Aid” — staying grounded, avoiding ego, and not letting money, fame, or success change how you treat people. Ty contrasts the mindset often seen in Los Angeles culture with real business etiquette, offering insight into how entrepreneurs can maintain authenticity while scaling. The conversation also dives into entrepreneurship and wealth-building strategies, including why they prioritize paying themselves last, how they approach gifting and generational wealth (like buying Rolexes for family), and the importance of long-term financial thinking. 00:00 Welcome Back Intro 00:30 Culture Playbook Release 01:07 Life Since Volume One 02:57 Discipline Work Ethic Faith 04:50 Dont Drink Kool Aid 07:34 Staying Grounded Giving 09:45 Paid Last Entrepreneurship 12:57 Business Myths Reality Check 15:18 Sponsor Soul Insoles 17:27 Trademarks Protect Brand 23:34 Payroll Taxes Business Setup 29:37 Birthday Plans Gratitude 31:27 Wellness Mission Outro Get The Colture Playbook Vol. 1 & 2 Bundle! https://coltureplaybook.com Get your digital copy on Amazon! https://amzn.to/48G4d26 Follow FYM on Socials and Streaming Platforms! X https://x.com/thefymshow Instagram https://www.instagram.com/thefymshow TikTok https://www.tiktok.com/@thefymshow Spotify https://spoti.fi/3Pqk6mP Apple https://apple.co/3TfKHVR Amazon Music https://amzn.to/3P7t0Fp About FYM: FYM is a new casual wellness series co-hosted by business executive, Ty Baisden, and music journalist, Yoh Phillips. Their straightforward conversations about business, health, wealth, financial literacy, and why it’s important to have some FYM gives fresh insight and suggestive advice to aspiring entrepreneurs and knowledge-seeking artists looking to learn the game so they don’t get taken advantage of. Alongside each season of FYM, Ty and Yoh will also publish a new volume of the Colture Playbook that further informs. The Colture Playbook Vol. 2 OUT NOW! Learn more about your ad choices. Visit megaphone.fm/adchoices

Ty and Yoh are back with another powerful episode of FYM diving into the intersection of wellness, entrepreneurship, and building long-term wealth—while giving you real-time insight into what it actually takes to grow and sustain a business. In Episode 403, the hosts break down why learning from entrepreneurs who are actively “in the game” can accelerate your own journey, and how applying those lessons can help you move with more clarity, confidence, and strategy. With International Women’s Month as a backdrop, Ty also introduces the reimagined Empower U Grant (Year 6)—a streamlined initiative designed to support underserved women entrepreneurs across the U.S., with a focus on Black and brown women. Applicants submit a simple one-minute video for a chance to win $10,000 in funding, along with mentorship, resources, and business-building activations. The conversation goes deeper into the real funding gaps in venture capital and why they still exist, common business trends vs. building scalable systems and infrastructure, Ty’s past investments across industries like cybersecurity, aerospace education, sports, and tech, The importance of community, mentorship, and legacy-building, Ty’s reflections on the women who played key roles in his journey, and insights from his work as a sports agent working closely with families. Plus, Ty and Yoh share updates on their upcoming book, The Colture Playbook Volume 2 (releasing March 24)—including pre-order bundles, autographed copies, and exclusive offers you don’t want to miss.If you’re serious about entrepreneurship, ownership, and creating your version of “F You Money,” this episode is packed with game you can apply immediately. 👇 Drop your thoughts in the comments and let us know what topics you want us to cover next or if you want to tap into a live conversation. Keywords:entrepreneurship, business podcast, wealth building, financial freedom, venture capital, small business grants, women entrepreneurs, Black entrepreneurs, startup funding, mentorship, wellness and business, Colture Playbook, FYM podcast, Ty and Yoh 00:00 Welcome to FYM 00:28 Culture Playbook Preorder 00:54 Why Volume Two Matters 01:35 Empower You Grant Overview 03:00 Wildest Business Pitch 04:47 Why Focus on US Women 05:53 What Businesses Win 07:39 Building Ecosystems 08:48 Past Winners and Big Vision 10:23 How the Grant Started 12:13 Call for More Grants 15:04 Sponsor Soul Insoles 17:14 Women Who Empowered Ty 21:41 Support in Sports Agency 24:41 Families and Trust Building 27:02 Music vs Sports Vetting 29:30 Wrap Up and Next Steps 30:38 Final Shoutouts Get The Colture Playbook Vol. 1 Bundle! https://coltureplaybook.com Get your digital copy on Amazon!https://amzn.to/48G4d26 Follow FYM on Socials and Streaming Platforms! X https://x.com/thefymshow Instagram https://www.instagram.com/thefymshow TikTok https://www.tiktok.com/@thefymshow Spotify https://spoti.fi/3Pqk6mP Apple https://apple.co/3TfKHVR Amazon Music https://amzn.to/3P7t0Fp About FYM: FYM is a new casual wellness series co-hosted by business executive, Ty Baisden, and music journalist, Yoh Phillips. Their straightforward conversations about business, health, wealth, financial literacy, and why it’s important to have some FYM gives fresh insight and suggestive advice to aspiring entrepreneurs and knowledge-seeking artists looking to learn the game so they don’t get taken advantage of. Alongside each season of FYM, Ty and Yoh will also publish a new volume of the Colture Playbook that further informs. The Colture Playbook Vol. 1 is out now. Vol. 2 OTW! Learn more about your ad choices. Visit megaphone.fm/adchoices

What does FYM really mean? In this episode Ty & Yoh challenge the idea that wealth is only about dollars and instead redefine it as freedom of time, strong boundaries, and self-respect. Drawing inspiration from Epistle of James (James 1:19–20), Ty & Yoh explore the power of being quick to listen, slow to speak, and slow to anger—a mindset that can protect your peace while building real wealth. They contrast today’s “get rich quick” mentality with a “get rich slow” philosophy, using lessons from Book of Genesis—including the stories of Eve, Lot's Wife, and Abraham—to illustrate the dangers of impatience, shortcuts, and ignoring sound guidance. Ty also opens up about how faith and spirituality can strengthen character, especially when navigating the temptations and pressures of the entertainment and music industries. Sometimes choosing integrity may mean making less money in the short term—but gaining peace, clarity, and a good name that lasts. The episode also honors the memory of Yoh’s late friend Shanae and celebrates International Women's Day and Women's History Month by spotlighting the Empower U Grant, an initiative through Colture Cares that awards roughly five $10,000 grants from a pool of 2,000–2,500 applicants to help women build sustainable, infrastructure-focused businesses. Plus, they share updates on The Colture Playbook Volume 2, with pre-orders open now and dropping fully March 24th, along with upcoming book tour plans and how listeners can order signed copies directly. If you're building wealth, navigating entrepreneurship, or trying to stay grounded while chasing success, this conversation is a reminder that true FYM starts with discipline, faith, and the patience to play the long game. 00:00 Season Four Kickoff 00:45 F You Money Defined 01:00 Quick Listen Slow Speak 01:47 Instructions And Patience 02:37 Get Rich Slow Mindset 03:45 Bible Reading Habit 04:15 Genesis Disobedience Lessons 05:40 Abraham And Impatience 09:08 Freedom Within Boundaries 09:48 Becoming A Better Listener 10:13 Listening For Success 12:34 Scripture As Advice Tool 13:20 Wisdom From Uncle Buck 14:18 Using Scripture In Conflict 15:09 Faith In Music Business 15:27 Faith Meets Business 16:36 Redefining Real Success 17:51 Integrity Under Pressure 19:45 Staying Grounded in Temptation 20:42 Foot Pain Fix Ad Break 22:50 Legacy and A Good Name 25:00 Empower You Grant Spotlight 28:48 Protected From Dark Rooms 30:50 One Percent Needs Jesus 32:03 Culture Playbook Tour Plans 34:42 Instant Gratification Chains 35:12 Final Thanks and Farewell Get The Colture Playbook Vol. 1 Bundle! https://coltureplaybook.com Get your digital copy on Amazon!https://amzn.to/48G4d26 Follow FYM on Socials and Streaming Platforms! X https://x.com/thefymshow Instagram https://www.instagram.com/thefymshow TikTok https://www.tiktok.com/@thefymshow Spotify https://spoti.fi/3Pqk6mP Apple https://apple.co/3TfKHVR Amazon Music https://amzn.to/3P7t0Fp About FYM: FYM is a new casual wellness series co-hosted by business executive, Ty Baisden, and music journalist, Yoh Phillips. Their straightforward conversations about business, health, wealth, financial literacy, and why it’s important to have some FYM gives fresh insight and suggestive advice to aspiring entrepreneurs and knowledge-seeking artists looking to learn the game so they don’t get taken advantage of. Alongside each season of FYM, Ty and Yoh will also publish a new volume of the Colture Playbook that further informs. The Colture Playbook Vol. 1 is out now. Vol. 2 OTW! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Ty and Yoh break down the real meaning of FYM (F**k You Money) and how wellness, entrepreneurship, and ownership intersect in today’s creator economy. They dive deep into the Colture Playbook series, a business memoir-meets-industry blueprint documenting Ty’s career pivots, music industry lessons, and wealth-building philosophy. Volume 1 (2015–2017) captures the foundational grind. Volume 2 (2018–2020) chronicles major “gear shifts”; from industry relationships to a Grammy-nominated moment — with future volumes on the way. The episode opens with an oral history of the hit record Crew by GoldLink, featuring Brent Faiyaz and Shy Glizzy. Ty shares the behind-the-scenes story of how he worked to connect Brent and GoldLink, navigated publishing relationships, leveraged label partnerships with RCA Records, and helped time the release that ultimately led to a Grammy nomination. He also reflects on an early Australia trip that revealed Brent Faiyaz’s global fanbase before the mainstream caught up. A lesson in understanding audience data before the industry validates it. Ty breaks down modern music discovery strategies, including: Leveraging TikTok for organic reach using sync licensing as a growth accelerator. Building strategic collaborationsTurning social media momentum into long-term revenueIf you’re an independent artist, music entrepreneur, creative executive, or founder chasing financial freedom, this episode is a masterclass in ownership, positioning, and playing the long game. 00:00 Welcome to FYM 00:25 Wellness and Money Mindset 00:58 Culture Playbook Volumes 02:52 Timeline and Release Plans 04:24 Why Crew Opens Volume Two 05:19 Early GoldLink Connection 06:41 Finding Brent Online 07:32 Chasing the Crew Collab 09:36 Release Chaos and Australia Trip 12:14 Did They Know It Was a Hit 12:49 Ten Year Anniversary Reflections 13:52 Losing Brent in Melbourne 17:04 Fans Before The Break 17:43 Australia Buddy Pass Trip 18:10 Safe Travel Fan Meetups 19:20 Studio Tears In Sydney 20:00 Why Global Reach Matters 21:27 Christmas Family Pit Stop 22:19 Grammy Nod And Routing 23:23 Building The 2018 Tour 26:24 Industry Buzz And Team 28:39 Discovery Then Vs Now 29:19 How Music Breaks Today 31:08 Book Drop And Farewell 📘 The Colture Playbook Volume 2 releases March 24th and is available for PRE-ORDER March 4th 🎙️ Season 4 launches March 11 Subscribe for more conversations on music business strategy, creative entrepreneurship, wealth building, publishing, and cultural ownership. #MusicIndustry #Entrepreneurship #BrentFaiyaz #GoldLink #MusicBusiness #FYM #Colture #IndependentArtists #SyncLicensing #CreatorEconomy PRE-ORDER THE COLTURE PLAYBOOK VOL. 2 https://coltureplaybook.com Get your digital copy on Amazon!https://amzn.to/48G4d26 Follow FYM on Socials and Streaming Platforms! X https://x.com/thefymshow Instagram https://www.instagram.com/thefymshow TikTok https://www.tiktok.com/thefymshow Spotify https://spoti.fi/3Pqk6mP Apple https://apple.co/3TfKHVR Amazon Music https://amzn.to/3P7t0Fp About FYM: FYM is a new casual wellness series co-hosted by business executive, Ty Baisden, and music journalist, Yoh Phillips. Their straightforward conversations about business, health, wealth, financial literacy, and why it’s important to have some FYM gives fresh insight and suggestive advice to aspiring entrepreneurs and knowledge-seeking artists looking to learn the game so they don’t get taken advantage of. Alongside each season of FYM, Ty and Yoh will also publish a new volume of the Colture Playbook that further informs. The Colture Playbook Vol. 1 is out now. Learn more about your ad choices. Visit megaphone.fm/adchoices

Unlock the secrets of thriving in the ever-evolving media, tech, and gaming landscapes. This episode promises to shed light on the current wave of layoffs hitting major companies like Warner Music Group and Vice Media, despite contrasting financial performances. We also tackle the rise of AI, questioning its impact on future job markets and the necessity of traditional coding skills. Get ready for an eye-opening discussion about how these massive shifts are shaping the future of work and the opportunities that lie ahead. Explore the groundbreaking ways AI is revolutionizing content creation, making it more efficient and streamlined than ever. We'll break down how new technology is enabling anyone to produce high-quality digital content, rivaling giants like Pixar. The conversation gets into the nitty-gritty of how these advancements are reshaping societal norms, from the way we consume media to the broader implications for family-friendly content. Discover how accessible tools like smartphones and smart glasses are democratizing content creation, empowering creators from all walks of life. Finally, we dive into the art of personal branding in today's competitive landscape. Learn why establishing a strong personal brand is crucial for controlling your career destiny and ensuring future success. Whether you're an introvert or extrovert, find out how to bridge the gap between your online presence and real-life connections. We'll emphasize the importance of authenticity and seriousness in your commitments, challenging you to reflect on your intentions and actions. Tune in for actionable insights that will help you build a compelling personal brand and create genuine opportunities for growth. Chapters (00:00) - Impact of Layoffs in Media Tech (08:56) - AI's Impact on Future Work (23:05) - Evolution of Digital Media and AI (36:42) - The Power of Personal Branding (50:23) - Cookout Etiquette and Seriousness Learn more about your ad choices. Visit megaphone.fm/adchoices

Picture this: a spirited summer in New Orleans, where the vibrant city becomes the backdrop for a journey through love, personal growth, and the dynamics of business collaborations. That's where we bring you back to the 3rd episode of Season 1 of FYM with Ty and Yoh. We're diving into the heart of love in all its forms—self-love, unconditional love for others, and the respect needed in professional realms. Our discussion takes on the notion that love, when genuine, forms the bedrock of supportive communities and successful ventures. As we reflect on our own experiences, particularly through the lens of post-pandemic life, we discover how true success isn't just about financial gain but shared triumphs. As capitalists with a conscience, we explore a world where professional accountability and human connection aren't mutually exclusive. We've faced our own communication struggles, sought therapy, and learned to balance the demands of financial responsibilities with the richness of human bonds. This episode brings you insights into how wealth influences perspectives and patience, and we challenge the age-old belief that money is life's ultimate currency. Instead, we advocate for a mindset shift where human relationships take precedence, even as we navigate the complexities of business, love, and financial obligations. Our conversation gets personal as we unpack the impact of unhealthy love on financial decision-making, with stories that underline the necessity of strategic planning and financial independence. We also share our journeys, particularly the transition from the world of sports to the music industry, illustrating the courage required to chase one's passions and break free from unfulfilling paths. It’s all about embracing the power of FYM—not just the financial freedom it offers, but the bravery it provides to walk away from anything that doesn't serve your true purpose. Join us as we encourage you to evaluate your life, prioritize your ambitions, and take those bold steps toward a future filled with purpose and fulfillment. Chapters (00:00) - Exploring Love and Business Relationships (13:01) - Navigating Love, Business, and Money (24:47) - Navigating Love and Finances (28:36) - Exploring Unhealthy Love and Money (41:40) - Exploring Self-Love and Transitioning Passions (54:01) - Transitioning Passion From Football to Music Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode being our season finale marks more than an ending—it’s an intentional exit from one chapter into the next. In this powerful final episode, Ty & Yoh explore what a “finale” really means across biblical, business, and creative lenses, reframing it as preparation, not closure. Ty challenges the way we talk about legacy, defining it not as an abstract idea but as a business plan for your estate—a practical, actionable strategy designed to ensure that ten years of work can last for a century through proper planning, trusts, and ownership structures. At the center of this vision is Culture Holdings, described as a “cultural BlackRock,” investing in music, sports, and media while integrating foundational technologies like AI and renewable energy. This episode unpacks a new American dream—one rooted in cultural leverage, community creativity, and real equity. Ty shares a case study that embodies this philosophy: a 2016 partnership with artist Brent that began with a $35,000 investment and grew into businesses valued at $127 million by early 2025. By breaking an artist globally without a major label and achieving “unicorn” status, Ty now steps into a new role as an architect and guide for established artists and their teams. The conversation ultimately centers on preserving Black intellectual property, ensuring creative work doesn’t vanish due to poor estate planning. Drawing inspiration from conversational and culturally disruptive voices like Gil Scott-Heron, Bob Dylan, and Amy Winehouse, this finale serves as both a reflection and a blueprint for what comes next. If you’re thinking about ownership, legacy, estate planning, creative entrepreneurship, or the future of culture-driven business, this season finale sets the stage for the next era. Learn more about your ad choices. Visit megaphone.fm/adchoices

Pull up a seat as we shine a light on the true backbone of the economy: mom & pop businesses. The corner shops, family-run storefronts, and passion-led ventures that may never make venture capital headlines—but keep communities alive and thriving. We dig into what it really takes to build something sustainable without a safety net, why generational grit is a powerful form of wealth, and how defining success on your own terms can be the ultimate version of financial freedom. This conversation is for the builders who bet on themselves, stay rooted in the people they serve, and prove that legacy can be just as powerful as scale. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of FYM, Ty and the crew dive into the powerful connection between hobbies, creativity, mental health, and entrepreneurship. From storytelling and filmmaking to golf, gaming, photography, and writing, Ty breaks down why hobbies aren’t just side activities—they’re essential tools for wellness, idea generation, and long-term success. The conversation explores how creative expression fuels business strategy, personal growth, and emotional balance in high-performing entrepreneurs. Ty shares personal stories about discovering screenwriting during COVID, why every entrepreneur is inherently creative, how hobbies can accidentally become businesses, and why the rush to monetize everything can drain the joy out of your passions. He also explains how golf evolved from a casual interest into a powerful mental reset and unexpected networking tool, and why creativity never truly runs out—only conversation does. The episode also touches on AI versus human creativity, idea ownership, and building meaningful work that lasts beyond money. This episode is a must-watch for entrepreneurs, creatives, founders, and anyone battling burnout who needs a reminder that your hobbies might be the doorway to your next breakthrough. Like, subscribe, and drop a comment with your favorite hobby and how it’s impacted your life. 00:00 The Dilemma of Monetizing Hobbies 03:00 The Value of Hobbies During COVID 05:13 Discovering a Passion for Writing 07:22 Balancing Creativity and Business 15:10 The Source of Ideas and Creativity 23:22 Reflecting on Photography as a Career 24:15 Transitioning to Script Writing 26:44 The Business of Film and TV 29:46 The Importance of Hobbies 34:49 Golfing and Networking Get The Colture Playbook Vol. 1 Bundle! https://coltureplaybook.com Get your digital copy on Amazon!https://amzn.to/48G4d26 Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, we break down the powerful connection between discipline, cultural capital, and financial independence in the music industry with Ty as he gives us a deep dive into The Colture Playbook, Vol. 1. We open by exploring why discipline is one of the most overlooked success drivers in today’s music landscape. Ty explains how consistent habits, intentional decision-making, and long-term thinking separate rising artists from those who burn out—especially in an industry where time, money, and opportunities are often wasted. We dive deep into the concept of cultural capital and how it gives young artists access to rooms, relationships, and resources without traditional financial backing. Ty introduces the idea of the “$30,000-a-year mentality”—a practical framework for building financial discipline, staying grounded, and creating sustainable growth in your music career. You’ll also learn about unconventional funding methods for independent artists looking to maintain ownership and control. From protecting your masters and licenses to understanding how music licensing works (think “renting a house” but for your art), Ty breaks down strategies that help artists stay empowered. We discuss alternatives to predatory label advances and payday-loan-style deals—highlighting tools like Sound Royalties, American Express, and PayPal working capital that can help artists secure funding without losing their creative or financial rights. The episode closes with an essential walk-through of a complete artist management checklist—covering music registration, touring logistics, brand development, online presence, and everything artists should have in place before scaling up. We also look ahead to Colture Playbook Volume 2, the next guide designed to elevate creators with even sharper insights and strategies. Throughout the conversation, we highlight the importance of integrity, accountability, and community, especially among Black professionals navigating the music business. This episode is a must-listen for artists, managers, entrepreneurs, and anyone seeking smarter, more sustainable ways to build a career in today’s music ecosystem. Learn more about your ad choices. Visit megaphone.fm/adchoices

What if the real flex isn’t how much money someone has—but how responsibly they use it? In this week’s episode of “FYM with Ty and Yoh,” we jump straight into the chaos surrounding the newly released Epstein emails, the big-name players caught in the spotlight (yes, Larry Summers included), and how power mixed with entitlement can send people on a fast track to self-destruction. We even put that in contrast with how Jeff Bezos handles his personal world, and the difference a functioning moral compass can make when you're sitting on billions. Then we switch gears and tap into Ty’s brain—aka the AI oracle. Together, we imagine a future where AI isn’t just generating playlists but entire movie sequels, like a wild, algorithm-built follow-up to Contagion. We go deep on whether we’re heading into another AI bubble (hello, dot-com déjà vu), how AI could reshape jobs, and why some people will embrace it while others put up a fight. And in true FYM fashion, we talk about how the most unexpected industries—like the adult entertainment world—have historically pushed tech faster than anyone admits. As we wrap, we’re asking the big question: Is AI going to elevate entertainment or bulldoze it? From sports to concerts to the streaming giants like Apple and Amazon weaving AI into everything, we debate where humans still outrank machines—especially in those electric live moments you can’t fake. Because no matter how advanced tech gets, seeing a human absolutely dominate their craft hits different. (00:10) Power, Ethics, and Epstein (13:33) AI Impact on Economy and Society (24:17) Future of AI in Entertainment (30:00) Blurring Lines of Reality and AI Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Ty explores the powerful intersection between personal branding and hip-hop culture, inspired by early social media moments and artists like 50 Cent and Ludacris, who mastered the art of online influence. The conversation highlights how personal branding has evolved from a celebrity strategy into a universal necessity for creators, entrepreneurs, and professionals navigating today’s digital landscape. Through an engaging discussion, the hosts break down the ways icons such as Tyler, the Creator and Kid Cudi have balanced authenticity with public perception. Their journeys reveal how maintaining a unique voice and vision can be both a creative pursuit and a business strategy in an era shaped by AI, digital transformation, and social media visibility. Listeners are taken on a storytelling journey that illustrates how hip-hop artists leverage branding to expand their influence beyond music. From Travis Scott’s immersive brand partnerships to JID’s distinctive artistic identity, the episode unpacks how these artists build loyal audiences while navigating the unpredictable nature of online culture. The hosts also share personal anecdotes—including an unforgettable Twitter exchange with Kid Cudi—that underscore the real-world power of connection and expression in the digital space. Adding humor and relatability, the episode features a lighthearted story about Future at Carbone in Miami and his unexpected potential cameo as a ticket scalper in “Money Talks.” Beyond the laughs, the tale underscores how every public moment contributes to an artist’s evolving narrative. Ultimately, the episode offers a deeper look at how personal branding shapes careers in music and entertainment, emphasizing the importance of authenticity, adaptability, and storytelling. Tune in for a compelling blend of humor, insight, and actionable lessons on how to cultivate a brand that resonates in today’s fast-changing creative world. (00:00) Exploring Personal Branding and Artistry (06:13) Navigating Personal Branding Challenges (14:30) Artistic Authenticity in the Music Industry (23:03) Evolution of Rapper Personal Brands (28:04) Navigating Online Reputation Management (39:32) Navigating Personal Branding Challenges in Music Personal Branding, Artistry, Hip-Hop, Tyler the Creator, Kid Cudi, Authenticity, Public Perception, Technology, AI, Digital Transformation, Social Media, Music Industry, Travis Scott, JID, Reputation Management, Future, Brent Faiyaz, Instagram, TikTok, Twitter Get The Colture Playbook Vol. 1 Bundle! https://coltureplaybook.com Get your digital copy on Amazon!https://amzn.to/48G4d26 Follow FYM on Socials and Streaming Platforms! Twitter https://twitter.com/FuckYouMoneynow Instagram https://www.instagram.com/fuckyoumoney/ TikTok https://www.tiktok.com/@fxxkyoumoney Spotify https://spoti.fi/3Pqk6mP Apple https://apple.co/3TfKHVR Amazon Music https://amzn.to/3P7t0Fp About FYM: FYM is a new casual wellness series co-hosted by business executive, Ty Baisden, and music journalist, Yoh Phillips. Their straightforward conversations about business, health, wealth, financial literacy, and why it’s important to have some FYM gives fresh insight and suggestive advice to aspiring entrepreneurs and knowledge-seeking artists looking to learn the game so they don’t get taken advantage of. Alongside each season of FYM, Ty and Yoh will also publish a new volume of the Colture Playbook that further informs. The Colture Playbook Vol. 1 is out now. Learn more about your ad choices. Visit megaphone.fm/adchoices

What if a decade-long strategy could redefine success across music, sports, and media? In this episode, we take you behind the scenes of our strategic roadmap — from navigating global time zone challenges on the West Coast to embracing transformative innovations in AI, blockchain, and sports contract negotiations. Discover how our long-term vision through 2026 and beyond is shaping the future of creative industries. We also pull back the curtain on our executive retreats, revealing how intentional rest and cultural rejuvenation fuel creativity, leadership, and sustainable growth within our organization. Then, we dive into the music industry’s evolution — celebrating the legacy of icons like D’Angelo, unpacking the rise of male R&B artists, and examining marketing strategies that elevate authentic artistry. We also confront one of the industry’s biggest issues: fake streaming in hip-hop. Learn how deceptive streaming practices distort success metrics and why protecting musical integrity is more vital than ever. Tune in for a thought-provoking conversation that bridges creativity, technology, and ethics — and discover how true innovation begins with purpose, strategy, and timeless sound. (00:00) Building a Decade Plan for Success (10:13) Reflecting on Music Legends and Culture (24:23) Exposing Fake Streams in Music Industry Learn more about your ad choices. Visit megaphone.fm/adchoices

Can mentorship be the missing link in accelerating your music career? In this episode, we explore how guidance from industry icons like No I.D. and Raphael Saadiq can open doors, inspire growth, and shape the future of creative independence. Hear personal stories of mentorship, career pivots, and long-term success from professionals who’ve learned to blend experience with innovation. We discuss the real value of authentic relationships in music — beyond digital mentorship platforms — and how staying curious and connected can transform both your artistry and career path. Featuring insights from Nathan Slavik, John Jones, and other respected voices in the industry, this episode dives deep into how collaboration and history fuel sustainable success in music and journalism alike.. 0:00 Introduction 1:45 The Power of Mentorship in the Music Industry 6:20 Lessons from No I.D. & Raphael Saadiq 12:00 Building Real Relationships in a Digital Era 18:30 Career Growth Through Collaboration 24:10 Long-Term Vision in Music & Media music industry mentorship, music career advice, artist development, creative networking, music business insights, No I.D., Raphael Saadiq, Nathan Slavik, John Jones, building music careers, music podcast, mentorship stories, how to grow in the music industry, professional growth for artists, music journalism Get The Colture Playbook Vol. 1 Bundle! https://coltureplaybook.com Get your digital copy on Amazon!https://amzn.to/48G4d26 Follow FYM on Socials and Streaming Platforms! Twitter https://twitter.com/FuckYouMoneynow Instagram https://www.instagram.com/fuckyoumoney/ TikTok https://www.tiktok.com/@fxxkyoumoney Spotify https://spoti.fi/3Pqk6mP Apple https://apple.co/3TfKHVR Amazon Music https://amzn.to/3P7t0Fp About FYM: FYM is a new casual wellness series co-hosted by business executive, Ty Baisden, and music journalist, Yoh Phillips. Their straightforward conversations about business, health, wealth, financial literacy, and why it’s important to have some FYM gives fresh insight and suggestive advice to aspiring entrepreneurs and knowledge-seeking artists looking to learn the game so they don’t get taken advantage of. Alongside each season of FYM, Ty and Yoh will also publish a new volume of the Colture Playbook that further informs. The Colture Playbook Vol. 1 is out now. Learn more about your ad choices. Visit megaphone.fm/adchoices

Can one unexpected encounter completely change how you see relationships in your career? In this episode, we explore how authentic connection and reciprocity can transform the way you navigate industries like music, wellness, and real estate. What started as a chance meeting with a real estate professional became a lesson in the art of giving, supporting, and building relationships that go beyond transactions. Featuring insights from Sean G of Live Nation and other respected industry voices, we uncover how to create partnerships rooted in mutual respect and genuine value. Whether you’re a young hustler finding your footing or an established professional looking to strengthen your network, this episode breaks down how reciprocity, communication, and clear boundaries can help you thrive.We’ll also dive into personal stories that reveal why setting boundaries—like no-contact weekends—can actually deepen your professional relationships. From conversations on mental wellness and emotional honesty among Black men to encounters with cultural figures like Kurt from New Balance, Carl Cherry from Spotify, and even Drake, this episode shines a light on what it really means to build connections that last. Keywords: reciprocity in business, building authentic relationships, networking tips, music industry connections, Live Nation, mental wellness, Black men in business, emotional intelligence, personal growth podcast, relationship building, communication skills Get The Colture Playbook Vol. 1 Bundle! https://coltureplaybook.com Get your digital copy on Amazon!https://amzn.to/48G4d26 Follow FYM on Socials and Streaming Platforms! Twitter https://twitter.com/FuckYouMoneynow Instagram https://www.instagram.com/fuckyoumoney/ TikTok https://www.tiktok.com/@fxxkyoumoney Spotify https://spoti.fi/3Pqk6mP Apple https://apple.co/3TfKHVR Amazon Music https://amzn.to/3P7t0Fp About FYM: FYM is a new casual wellness series co-hosted by business executive, Ty Baisden, and music journalist, Yoh Phillips. Their straightforward conversations about business, health, wealth, financial literacy, and why it’s important to have some FYM gives fresh insight and suggestive advice to aspiring entrepreneurs and knowledge-seeking artists looking to learn the game so they don’t get taken advantage of. Alongside each season of FYM, Ty and Yoh will also publish a new volume of the Colture Playbook that further informs. The Colture Playbook Vol. 1 is out now. Learn more about your ad choices. Visit megaphone.fm/adchoices

What happens when culture, business, and sports collide on the world’s biggest stage? In this episode of, we dive deep into how the Super Bowl halftime show led by Bad Bunny could bridge cultural divides and expand the NFL’s global reach From the idea of hosting games in Mexico City or London to the power of representation, this episode unpacks what it means when music, identity, and commerce intersect. We also tackle today’s biggest money headlines: the rising U.S. dollar, the looming government shutdown, and how these shifts personally impact creators, entrepreneurs, and everyday people. Then, we jump into the world of sports and celebrity, where the Baltimore Ravens face challenges with Lamar Jackson’s injury and Shadeur Sanders steps into a new era of athlete branding. What can his story tell us about fame, pressure, and legacy in modern sports? From the NBA preseason buzz around LeBron James and the Atlanta Hawks, to the MLB playoffsand the Braves’ playoff run, we break down how athletic performance and business strategy intertwine.Finally, we ask: What’s the real cost of success? Through artists like Sailorr, Orion Sun and Jordan Ware, we explore how collaboration, creativity, and sacrifice shape a meaningful life. Plus, we spotlight a fresh entrepreneurial idea a seasonal Christmas light installation business proving that innovation comes in all forms. Listen now for a fast-paced, thought-provoking episode packed with culture, sports, business, and big-picture insight. Timestamps: 00:00 – The economy gets personal: inflation, shutdowns, and dollar strength 10:30 – Bad Bunny, the Super Bowl, and global sports diplomacy 22:45 – Lamar Jackson, Shadeur Sanders, and athlete branding 36:15 – NBA preseason & MLB playoffs update 47:00 – The real price of success & creative freedom Super Bowl, Bad Bunny, Global Unity, NFL, Lamar Jackson, Shadeur, Colin Kaepernick, NBA, LeBron James, Steph Curry, MLB, Braves, Success, Financial Prosperity, Mental Health, Relationships, Abnormal Lifestyle, Business Strategies, Christmas Light Installation Service, Financial Independence Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever been caught off guard by a rude encounter that made you rethink the power of kindness in communication? In this episode, we share a story from a trip to New York City that highlights why grace and respect matter in both personal and professional interactions. Designed for Black and Brown entrepreneurs, this conversation explores how effective communication skills can directly influence financial success, business growth, and company culture. We break down how clear communication creates stronger team dynamics, reduces misunderstandings, and fosters collaboration. From setting expectations for conversation length to navigating written and verbal exchanges, you’ll learn strategies that prevent misinterpretation and keep operations running smoothly. Strong communication systems are the backbone of thriving businesses, and we’ll show you how to build them. Listen as we dive into real-world communication challenges and reveal practical solutions. We discuss how tools like ChatGPT can support entrepreneurs by encouraging professional, compassionate, and customer-focused messaging. You’ll also discover how language, storytelling, and accountability shape client relationships, improve teamwork, and drive long-term success. Whether you’re scaling your business or refining your leadership style, this episode is packed with insights to help you strengthen communication, elevate your brand, and lead with confidence. Effective Communication, Conversation Length, Misunderstandings, Kindness, Grace, Professionalism, Company Culture, Black and Brown Entrepreneurs, Financial Success, Collaboration, Respect, Curiosity, Context, Kindness, Written Communication, Audio and Visual Cues, Enterprise Settings, Business Growth, Policies, Emotional Responses, Streamline Operations, Business Leadership, Protocol Implementation, Subjectivity, Guidelines, Productive Outcomes, Context, Budget Constraints, Cohesion, Accountability, Client Satisfaction, Proactive, Hiring Decisions, External Partnerships, PR Team, Customer Service Standards, Personal Growth, Wellness, Language, Culture, Imagination, Narratives, Positive and Negative Interpretations (00:00) Effective Communication in Conversations (03:53) Communication Dynamics in Business Environment (15:27) Business Leadership and Protocol Implementation (27:03) Importance of Language in Communication (35:36) Accountability and Effective Communication Skills (49:31) Cultivating Effective Communication Skills Learn more about your ad choices. Visit megaphone.fm/adchoices

What if teddy bears were a better investment than alcohol stocks? This episode takes you inside the surprising rise of Build-A-Bear and why nostalgia and comfort are becoming powerful forces in today’s economy. We also explore the growing role of artificial intelligence in entertainment, from AI artists signing record deals to the big question of whether technology can ever capture the soul of human creativity. Along the way, you’ll hear wild stories of Teslas acting as crime witnesses, ChatGPT lending a hand in an unexpected lottery win, and the strange ways AI is reshaping everything from sperm banks to food delivery. Amid all the tech talk, we celebrate NBA Youngboy’s highly anticipated return to the stage and reflect on the moments that still can’t be replaced by digital innovation. We also tackle deeper conversations about culture and business. Cardi B proves that influence can stay strong without releasing new music, sparking a look at how free expression and money intersect in today’s world. And with Dame Dash’s career as a backdrop, we dig into lessons on trust, professionalism, and what it really takes to thrive in the music industry. Join us for a conversation that blends culture, technology, and entertainment into one thought-provoking ride. (00:10) Future of AI in Music Industry (06:17) Impacts of AI on Entertainment Industry (16:41) Speech vs Finance (28:23) Business Ethics and Professionalism AI, Music Industry, Build-A-Bear, Alcohol Industry, Tech Overload, Authenticity, AI Artist, Record Deal, Ones and Zeros, Technology, Tesla, Criminals, Lottery Ticket, ChatGPT, Sperm Banks, Food Delivery, NBA Youngboy, Live Music, Speech, Finance, Cardi B, Entertainment Industry, Business Ethics, Professionalism, Dame Dash, Trust, Virtual Work Environment Get The Colture Playbook Vol. 1 Bundle! https://coltureplaybook.com Get your digital copy on Amazon!https://amzn.to/48G4d26 Follow FYM on Socials and Streaming Platforms! Twitter https://twitter.com/FuckYouMoneynow Instagram https://www.instagram.com/fuckyoumoney/ TikTok https://www.tiktok.com/@fxxkyoumoney Spotify https://spoti.fi/3Pqk6mP Apple https://apple.co/3TfKHVR Amazon Music https://amzn.to/3P7t0Fp Learn more about your ad choices. Visit megaphone.fm/adchoices

Can AI completely revolutionize the traditional mom-and-pop shops that line our local streets, particularly in underserved areas where economic growth is desperately needed? This episode explores that very question as we break down the potential of AI with our special guest, Michael Early, a financial advisor at Raymond James. We unravel the possibilities AI presents for local businesses, providing them with tools and insights previously out of reach, and examine its potential to either boost or inhibit community development. With Michael's initial venture into AI enhancing his communication and outreach, we reflect on its broader impacts on wealth planning and business efficiency, painting a hopeful picture of AI's role in transforming local economies. The conversation takes a spirited turn as we liken the ongoing AI revolution to the historic dot-com boom, a period of transformative change we were too young to truly understand. AI's potential to disrupt industries is massive, yet it can't account for the hope and fear that accompany human decision-making. While AI might displace some jobs, it will simultaneously open new doors, much like the digital advancements before it. We encourage embracing AI not as a replacement but as a powerful tool to amplify human efficiency and decision-making, making it clear that the future belongs to those who adapt and seize the opportunities that AI technology offers. Finally, we dive into the profound intersection of AI, personal growth, and spirituality, where AI emerges as a vital instrument for maximizing time and supporting small enterprises. We emphasize the pursuit of emotions such as safety and security over material possessions, arguing for a spiritual approach that can integrate seamlessly with AI. By embedding spiritual teachings into AI development, we can ensure these technologies mirror our core values, enriching both our spiritual and technological experiences. As we share personal anecdotes and insights, we highlight the importance of embracing change and the pivotal role of faith and education in shaping a more inclusive and enlightened future. (00:00) AI in Underserved Communities (10:14) Utilizing AI for Financial Decision Making (24:40) Harnessing AI for Personal Growth (32:07) Spiritual Growth Through AI Integration Artificial Intelligence (AI) Innovation, AI and Underserved Communities, AI in Financial Decision Making, AI and Personal Growth, Spiritual Growth and Technology, Supporting Mom-and-Pop Shops with AI, Black-Owned Businesses and AI Innovation, Wealth Planning with AI Tools, Business Efficiency through AI, AI and Job Displacement Concerns, Emerging Technology and Economic Shifts, AI for Niche Businesses, Equality in Technology, Women in Tech Leadership, AI and Economic Shifts, Technology, Tariffs, and Small Business, AI as a Guiding Force in Business, Faith and Technology Integration, Education and AI in the Classroom, AI and the Spiritual Journey, Bible-Inspired Perspectives on AI, Human-Centered Technological Experiences Learn more about your ad choices. Visit megaphone.fm/adchoices

Could your financial future be at risk if you focus on quick wins instead of long-term planning? This podcast episode examines the pitfalls of chasing passive income without a solid financial strategy. We share the story of a sweepstakes winner whose lifetime earnings disappeared after the backing company went bankrupt, underscoring why unexpected windfalls should complement your plan, not replace it. You’ll also hear practical ways to grow surprise earnings into lasting financial security. The conversation then shifts to technology and the changing face of investments. From the vision of Teslas appreciating in value as autonomous taxi assets to the influence of the PayPal Mafia and Elon Musk, we look at how innovation could redefine industries. We also discuss the ethics of influencer endorsements in healthcare, highlighting Serena Williams’ partnership with a GLP-1 medicine company and how her family’s investments shape the narrative. he episode also takes a closer look at the NFL’s push for global expansion, including the possibility of a Super Bowl overseas and programs designed to support international players. In the music industry, we question whether all publicity is beneficial as Young Thug’s interview sheds light on the pressures faced by artists, especially Black men, when sharing their struggles. This podcast blends finance, technology, sports, and culture to give you insights into how opportunity and responsibility collide. (00:11) Long Money and Lifetime Opportunities (09:32) Tech Investments and Conflicts of Interest (23:30) Global NFL Expansion and Music Business (33:53) Tech Founder's Focus on AI Learn more about your ad choices. Visit megaphone.fm/adchoices

Is traditional marketing fading away, making room for a new age of digital influence? In this episode of FYM, we explore the cultural and economic shift from conventional advertising to strategies driven by social media, influencer marketing, and Gen Z consumer behavior.From the early days of MySpace and Twitter to today’s algorithm-based platforms, we examine how young people have turned their networks into marketplaces and why brands are prioritizing digital-first strategies. The conversation dives into the rise of a post-influencer era where authenticity matters more than follower counts, the growing role of AI in shaping brand–creator partnerships, and the demand for localized, niche engagement that reflects Gen Z and Gen Alpha values.We also discuss how iconic brands like Nike have succeeded by narrowing their focus and why authenticity and genuine connection remain the most important drivers of trust in today’s digital ecosystem. With platforms like WAP pointing toward a future that looks more like a digital mall than a traditional marketplace, this episode unpacks the wild west of modern marketing and offers insights for creators, entrepreneurs, and brands navigating constant change. (00:00) The Rise of Influencer Marketing (05:02) The Evolution of Digital Influence (09:38) The Future of Digital Influencer Marketing (15:24) The Future of Influencer Marketing (28:17) Niche Branding for Gen Z Audience (32:12) Authenticity in Digital Marketing Influencer Marketing, Digital Age, Social Media, Ad Budgets, Young Entrepreneurs, Marketing Maestros, Multi-level Marketing, Direct-to-Consumer, AI, Niche Markets, Gen Z, Gen Alpha, WAP, Favorite, Twitch, Niche Branding, Authenticity, Digital Interactions, Personalization, Digital Marketing, Digital Influence, Digital Platforms, Traditional Marketing, AI Technology, Brand Management, Content Strategy, Digital Ecosystem, Digital Mall, Monetization, Subscription Model, Educational Resources, Digital Landscape, Nostalgia, Authentic Branding, Targeting Niche Audiences, Explosive Growth, Nike, Michael Jordan, Brand Building, Real Voices, Artificial Voices, Digital Consumerism Learn more about your ad choices. Visit megaphone.fm/adchoices

From Taylor Swift and Travis Kelce’s romance to Lucci’s epic State Farm Arena comeback, this FYM livestream dives into the crossroads of sports, music, entrepreneurship, and culture. We explore how pop culture moments fuel business conversations while breaking down practical strategies for stress management, travel hacks, and the realities of running a business on the go. In this episode, we cover: The media frenzy around Taylor Swift and Travis Kelce and what it reveals about influence, branding, and business. Lucci’s return performance at State Farm Arena and the cultural power of music. Stress management tips for entrepreneurs, including breathing techniques to balance high-energy lifestyles. The challenges of traveling with allergies and dietary restrictions while building a business. Wild travel stories that feel like a reality show, with lessons in resilience and patience. A hip hop spin on Spain’s La Tomatina festival and how cultural traditions inspire creative entrepreneurship. Why marriage can mirror business—from leadership and accountability to long-term commitment. This conversation isn’t just about headlines—it’s about the deeper connections between culture, business, and personal growth. Whether you’re an entrepreneur, music lover, or just fascinated by the intersection of sports and pop culture, this episode delivers insight, humor, and real talk. (00:10) Stress and Balance in Entrepreneurship (11:26) Reality TV as an Escape (19:13) Tomato Fight Festival and Celebrities (26:44) Marriage as a Business Deal (31:32) Miracles and Leadership in Business Learn more about your ad choices. Visit megaphone.fm/adchoices

Can happiness really be in our control or is it just luck? In this episode, we dive deep into the connection between happiness, health, financial freedom, and personal fulfillment. We challenge the idea that success must equal stress, and instead reimagine it as a balance of well-being, time sovereignty, and authentic joy. We’ll unpack: How to balance career success with personal happiness The link between business growth, burnout, and true fulfillment Why health, rest, and time management are just as important as money- The role of positive work environments, fairness, and transparency in long-term success Lessons from the music industry on navigating creativity, business, and happiness Through real stories, reflections, and industry insights, we explore how to create a life where ambition doesn’t sacrifice contentment. Whether you’re building a business, chasing creative dreams, or simply searching for more meaning, this conversation will inspire you to take control of your happiness while thriving professionally. Join us on this journey to redefine success, reclaim joy, and find harmony between life, work, and creativity. (00:00) Control of Happiness and Success (07:42) Building Happiness and Success (19:42) Positive Work Environment Creation (24:54) Navigating Business Relationships With Happiness (29:27) Creating Long-Term Happiness Through Control (41:17) Remembering Cartoon Characters #Happiness #SuccessWithoutStress #WorkLifeBalance #PersonalGrowth #FinancialFreedom #MusicIndustry #PositiveEnergy #SelfDevelopment Happiness, Success, Health, Financial Freedom, Personal Fulfillment, Stress, Turmoil, Business, Myth, Strife, Physical Health, Time Management, Sleep, Hustle, Delegation, Work-Life Balance, Positive Work Environment, Emotional Connections, Fair Treatment, Transparency, Honesty, Business Relationships, Employee Relationships, Reputation, Talent, Contracts, Music Industry, Control, Freedom, Decisions, Cartoon Characters, Peanuts, Charlie Brown Learn more about your ad choices. Visit megaphone.fm/adchoices

What happens when the relentless grind of the NFL preseason collides with the quiet strategy of golf? In this episode, Ty dives deep into the journey of undrafted NFL free agents fighting for a spot on the coveted 53-man roster—and how the golf course becomes their sanctuary, strategy hub, and powerful networking tool for athletes. From the camaraderie of a Falcons preseason game to the strategic calm of the green, we explore how two vastly different sports share the same foundation: discipline, focus, and community. But we go beyond the playbook. Discover how social media reshapes our vision of success, why character and integrity outweigh raw talent, and what the classic film The Hustler teaches about building a winning mindset. We pull parallels from the NFL, golf culture, and the music industry, revealing the universal need for discipline and values in any field. With lessons from the biblical story of Cain and Abel, we uncover the dangers of jealousy and the importance of staying in your lane to reach your full potential. If you’re chasing your dreams—whether in sports, business, or creative industries—this conversation will inspire you to embrace the power of character, community, and authentic growth, ensuring you don’t miss your true opportunities. Keywords: NFL preseason, undrafted free agents, golf networking, Falcons preseason, athlete mindset, sports discipline, success mindset, character over talent, sports networking, NFL stories, athlete life lessons. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ever thought about investing in the companies behind the brands you love and trust? We highlight the potential of aligning your investments with familiar products such as Apple, Starbucks, and Ford. This long-term strategy not only builds confidence but can also lead to a substantial portfolio as seen with the stock growth of companies like Apple and Netflix. By sharing our personal experiences, we illustrate the rewards of investing in companies we believe in, rather than chasing unfamiliar ventures.Simplifying the investment process can make it accessible to anyone, and we guide you through aligning your spending with stock purchases. Platforms like Robinhood and Cash App make it easier for beginners to start small and grow their investments over time. By investing in brands that resonate with our daily lives, we tear down intimidation barriers, encouraging a community of savvy investors. Listen in as we share strategies to foster wealth-building through consistent, thoughtful investments, proving that investing doesn’t have to be complex or daunting.(00:00) Investment Tips for Middle Class(11:52) Investing in Familiar Products for Profit(16:54) Investing in Everyday Consumption for Profit(21:43) Investing in Everyday Products for Profit(29:21) Simplify Investing for Long-Term Success(36:55) Investing Based on Personal PreferencesFinancial Freedom, Investment Opportunities, Market Downturns, ETFs, Index Funds, AI-driven Investment Strategies, Consumer Habits, Stock Market, Robinhood, Cash App, Stock Investments, Investment Choices, Personal Preferences, Investment Synergy, Ultra-wealthy, Passive Investing, Risk Tolerance, Wealth Building, Technology, Stock Picks, Community of Investors Get The Colture Playbook Vol. 1 Bundle! https://coltureplaybook.com Get your digital copy on Amazon!https://amzn.to/48G4d26 Follow FYM on Socials and Streaming Platforms! Twitter https://twitter.com/FuckYouMoneynow Instagram https://www.instagram.com/fuckyoumoney/ TikTok https://www.tiktok.com/@fxxkyoumoney Spotify https://spoti.fi/3Pqk6mP Apple https://apple.co/3TfKHVR Amazon Music https://amzn.to/3P7t0Fp About FYM: FYM is a new casual wellness series co-hosted by business executive, Ty Baisden, and music journalist, Yoh Phillips. Their straightforward conversations about business, health, wealth, financial literacy, and why it’s important to have some FYM gives fresh insight and suggestive advice to aspiring entrepreneurs and knowledge-seeking artists looking to learn the game so they don’t get taken advantage of. Alongside each season of FYM, Ty and Yoh will also publish a new volume of the Colture Playbook that further informs. The Colture Playbook Vol. 1 is out now. Learn more about your ad choices. Visit megaphone.fm/adchoices

Is overthinking the enemy of creativity? Tyler, the Creator certainly thinks so, and we’re unpacking his organic approach to music rollouts. From the liberation of letting go of meticulous planning to the power of real-time engagement with fans, Tyler shows us that success isn't wrapped in a big budget. It's about connecting on a personal level and nurturing a community that champions your music. We explore how thoughtful engagement and authentic interactions can transform fans into eager promoters, supporting artists beyond just the release day.Imagine launching a music campaign with a nostalgic twist, like Metro Boomin's Myspace homage, or shaking things up with Beyoncé's cowboy culture embrace. These are just a few of the innovative strategies we’re highlighting, alongside some unexpected ones—ever thought of promoting music on Pornhub? Our conversation reveals the inventive side of music marketing, where creativity knows no bounds. From spontaneous pop-ups to Grammy-themed billboards, discover how timing, planning, and a dash of ingenuity can make an indelible mark.Bridging the gap between the digital and the tangible, we talk about the synergy of online marketing with real-life experiences. Whether it's the resurgence of 90s and 2000s concerts at SeaWorld or witnessing artists live out their authentic selves, these moments enrich the connection with fans. We also peek into upcoming content, including a unique series on Substack and a deeper dive into societal themes. As we look forward to more engaging episodes, stay tuned for reflections that keep the conversations flowing and your curiosity piqued. (00:10) Artist Rollouts (06:42) Innovative Music Marketing Strategies (12:41) Balancing Real-Life Promotion and Online Marketing (26:52) Revitalizing Marketing Strategies for Artists (39:31) Upcoming Live Stream and Episode Announcement Learn more about your ad choices. Visit megaphone.fm/adchoices

What does it take to transform a profitable hustle into a structured, investment-ready enterprise? This episode offers a roadmap for entrepreneurs, particularly within Black and brown communities, aiming to bridge the gap between earning money and building a sustainable business. We explore the critical elements of strong foundations, such as a healthy work environment and operational guidelines, which are essential for attracting external investment. Hear insights into forecasting business growth through quarterly goals and how community engagement can significantly enhance your strategic planning. We share wisdom on aligning business objectives with quarterly benchmarks, a practice that not only refines your forecasting skills but also sets the stage for potential exit strategies. The conversation shifts to the significance of Standard Operating Procedures (SOPs) in preparing a company for acquisition, ensuring it operates smoothly without the founder's constant oversight. Gain inspiration from successful entrepreneurs who transitioned from startup roles to investor positions, and learn how their strategies can pave the way to generational wealth. In a world where networking can open doors you never imagined, discover how chance conversations can lead to major opportunities in the TV and film industry. From co-producing Broadway productions to investing in innovative fields like AI, we reflect on the power of continuous learning and strategic planning. Whether you're aiming to grow your business or transition to new ventures, this episode encourages you to think critically about your goals, and we invite you to share your thoughts and experiences with our community (00:00) Forecasting Future Success Through Quarterly Planning (05:07) Building Wealth Through Strategic Business Growth (10:58) Strategic Business Growth and Wealth Forecasting (22:18) Strategic Business Preparation for Investors (27:15) Networking and Future Forecasting (30:34) Developing Skills for Future Success (44:45) Strategic Quarterly Planning Benefits Strategic Planning, Business, Wealth, Entrepreneurial Journey, Quarterly Goals, Financial Empowerment, Generational Wealth, Black and Brown Communities, Standard Operating Procedures, Acquisition, Networking, TV and Film Industry, Skill Development, Community Involvement, Investors, Legacy, Forecasting, Exit Strategies, Financial Security, Intellectual Property, AI, Technology, Education, NBA Draft, Success Get The Colture Playbook Vol. 1 Bundle! https://coltureplaybook.com Get your digital copy on Amazon!https://amzn.to/48G4d26 Follow FYM on Socials and Streaming Platforms! Twitter https://twitter.com/FuckYouMoneynow Instagram https://www.instagram.com/fuckyoumoney/ TikTok https://www.tiktok.com/@fxxkyoumoney Spotify https://spoti.fi/3Pqk6mP Apple https://apple.co/3TfKHVR Amazon Music https://amzn.to/3P7t0Fp About FYM: FYM is a new casual wellness series co-hosted by business executive, Ty Baisden, and music journalist, Yoh Phillips. Their straightforward conversations about business, health, wealth, financial literacy, and why it’s important to have some FYM gives fresh insight and suggestive advice to aspiring entrepreneurs and knowledge-seeking artists looking to learn the game so they don’t get taken advantage of. Alongside each season of FYM, Ty and Yoh will also publish a new volume of the Colture Playbook that further informs. The Colture Playbook Vol. 1 is out now. Learn more about your ad choices. Visit megaphone.fm/adchoices

What if attending a concert could teach you more than just the lyrics to a song? Join us as Ty shares his electrifying experience at a Beyoncé concert in Atlanta, where Queen Bey's performance wasn't just a show, but a masterclass in dedication and showmanship. Her blend of stunning visuals and unexpected musical influences leaves a mark not just on her fans' playlists but on their wardrobes too. We draw parallels to other music giants like Kendrick Lamar and The Weeknd, who, like Beyoncé, redefine what it means to own the stage. The conversation shifts to the inspiring ways young athletes and entertainers are reshaping financial landscapes, not just for themselves but for their communities. Figures like Jalen Brown are highlighted as trailblazers in using their platform and wealth to drive sustainable change. We explore how financial responsibility can transform individual success into communal prosperity, with a nod to the evolving world where even video games can spark a lucrative career. This is a narrative of hope and empowerment, emphasizing the essence of giving back and creating lasting opportunities. Venturing into the confluence of financial planning and music fandom, we uncover the strategies for wealth management and the importance of investing. AI, the stock market, and business ownership aren't just buzzwords; they're pathways to sustained success. Celebrating artists like Tyler, the Creator, we delve into the complexities of maintaining genuine fandom in today's music scene. With discussions on cultural icons, personal growth through criticism, and the excitement around supporting black entrepreneurs, the episode promises a rich tapestry of insights and future ventures that keep you at the edge of your seat. (00:00) Impactful Artist Performances and Work Ethic (13:53) Building Generational Wealth Through Community (17:47) Navigating Wealth and Music Fandom (23:38) Influential Entertainment Perspectives (34:02) Creative Ideas and Future Ventures Beyoncé, Performance, Music, Fashion, Kendrick Lamar, The Weeknd, Wealth, Community, Financial Responsibility, Investment, AI, Stock Market, Tyler the Creator, Criticism, Black Entrepreneurs, Good Character, Personal Growth, Creative Ideas, Future Ventures, Bad Bunny, Puerto Rico, Economic Stimulation Get The Colture Playbook Vol. 1 Bundle! https://coltureplaybook.com Get your digital copy on Amazon!https://amzn.to/48G4d26 Follow FYM on Socials and Streaming Platforms! Twitter https://twitter.com/FuckYouMoneynow Instagram https://www.instagram.com/fuckyoumoney/ TikTok https://www.tiktok.com/@fxxkyoumoney Spotify https://spoti.fi/3Pqk6mP Apple https://apple.co/3TfKHVR Amazon Music https://amzn.to/3P7t0Fp About FYM: FYM is a new casual wellness series co-hosted by business executive, Ty Baisden, and music journalist, Yoh Phillips. Their straightforward conversations about business, health, wealth, financial literacy, and why it’s important to have some FYM gives fresh insight and suggestive advice to aspiring entrepreneurs and knowledge-seeking artists looking to learn the game so they don’t get taken advantage of. Alongside each season of FYM, Ty and Yoh will also publish a new volume of the Colture Playbook that further informs. The Colture Playbook Vol. 1 is out now. Learn more about your ad choices. Visit megaphone.fm/adchoices

What if you could finally take control of your life and master the balance between personal freedom and professional obligations? This episode guarantees insights into how you can live without regrets while managing the intricate dance of life responsibilities, from family to career to health. We talk about the foundation of Colture Holdings, Ty's investment firm, and explore how it aligns with his personal beliefs and ambitions, presenting a blueprint for life ownership.Our conversation unravels the challenges faced by freelancers and gig workers, where the tension between ambition and time ownership is ever-present. We discuss the reality of having little control over time when assignments with strict deadlines come into play and the impact this has on personal life and self-care. Through introspection, we realize that life is a continuous learning journey, and with age and experience, achieving greater time ownership becomes possible. Join us as we reflect on the fear of regret that fuels ambition and strategic choices aimed at increasing the control we have over our lives.As we explore the transition into retirement, hear inspiring tales of personal freedom and fulfillment, like my mother's journey in caring for her brother post-retirement. We discuss the dynamics of ownership and responsibility, highlighting the value of creating sustainable systems that operate independently. With a focus on understanding how much control we truly have over our lives, we invite you to reflect on your percentage of life ownership, regardless of age, and share this insight with others. Embrace the power of personal agency and strive to live life to the fullest before reaching old age. (00:00) Ownership and Control of Life's Time (07:46) Balancing Ambition and Ownership of Time (20:16) Transitioning Life Roles and Responsibilities (24:55) Taking Ownership of Life's Control (40:15) Managing Your Time at Any Age Life Ownership, Personal Beliefs, Professional Pursuits, Time Management, Personal Freedom, Freelancers, Gig Workers, Professional Commitments, Self-Care, Life's Lessons, Strategic Decisions, Life Roles, Retirement, Life's Moments, Personal Agency, Life's Trajectory, Wellness, Fulfillment, Life's Time, Ambition, Fear of Regret, Building a Business, Solitude, Open-Ended Dialogues, Personal Priorities, Strategic Choices, Retirement Age, Personal Freedom, Mentoring, Challenges, Business Ownership, Responsibility, Sustainable Systems, Financial Success, Life Expectancy, Time Management, Personal Agency Get The Colture Playbook Vol. 1 Bundle! https://coltureplaybook.com Get your digital copy on Amazon!https://amzn.to/48G4d26 Follow FYM on Socials and Streaming Platforms! Twitter https://twitter.com/FuckYouMoneynow Instagram https://www.instagram.com/fuckyoumoney/ TikTok https://www.tiktok.com/@fxxkyoumoney Spotify https://spoti.fi/3Pqk6mP Apple https://apple.co/3TfKHVR Amazon Music https://amzn.to/3P7t0Fp About FYM: FYM is a new casual wellness series co-hosted by business executive, Ty Baisden, and music journalist, Yoh Phillips. Their straightforward conversations about business, health, wealth, financial literacy, and why it’s important to have some FYM gives fresh insight and suggestive advice to aspiring entrepreneurs and knowledge-seeking artists looking to learn the game so they don’t get taken advantage of. Alongside each season of FYM, Ty and Yoh will also publish a new volume of the Colture Playbook that further informs. The Colture Playbook Vol. 1 is out now. Learn more about your ad choices. Visit megaphone.fm/adchoices

Join us as we kick off our first live stream event for FYM with Ty and Yoh, where we celebrate F YOU MOMENTS —those empowering instances in the business world where integrity and bold decisions prevail. In this episode, Ty shares an incredible story about the hip-hop duo Clipse, who were initially stifled by Def Jam's demands to censor their lyrics. With the help of Jay-Z, they bought themselves out of their contract and released new music through Roc Nation distribution, illustrating the power of having "F YOU MONEY friends." The conversation wraps up with a fun discussion about personal fandoms, with Ty expressing admiration for figures like Deion Sanders and Jay-Z. Listen in as we shift focus to the financial and personal management challenges faced by young athletes entering professional leagues. We highlight the importance of managing expenses, establishing a family budget, and seeking therapy to adjust to newfound wealth. This discussion emphasizes the necessity of executive coaching, media training, and wealth management, while also addressing potential distractions athletes face, such as parties and groupies. We celebrate the success of Invest Fest, a remarkable event that showcases and supports Black entrepreneurs and businesses, promoting Black wealth and innovation. In another chapter, we explore the inspiring story of Damola Adamolekun, a young, first-generation Nigerian American CEO who is revitalizing the Red Lobster brand. His innovative strategies and significant investment are transforming the company, shedding light on the rarity and significance of Black CEOs in Fortune 500 companies. The episode concludes with an exciting look at Denzel Washington's filmography and anticipation for his upcoming collaboration with Spike Lee. We also introduce our upcoming Colture Playbook volume two, which offers valuable strategies for scaling entertainment businesses, highlighting their versatility across various sectors. (00:10) Moments of Empowerment in the Industry (10:21) Financial Guidance and Black Excellence (22:51) Black CEO Success and Industry Influence (30:06) Colture Playbook Expansion and Business Growth Learn more about your ad choices. Visit megaphone.fm/adchoices

On this week's episode, we have an enlightening discussion where we explore the pervasive issue of information gatekeeping within the Black community and its roots in historical manipulation. We reflect on how generational habits, like misinformation, have embedded themselves in our interactions and professional relationships. This withholding of information parallels the systemic denial of resources and knowledge that has plagued our history, a legacy echoing the era of slavery. As we commemorate my mother's birthday, we highlight the urgency of dismantling these barriers to foster a more transparent and equitable business environment. Focusing on the power of forming genuine connections with influential figures, such as Jay Z, by emphasizing the importance of valuing their experiences and insights beyond mere celebrity. By acquiring knowledge from industry leaders like Steve Stout and LA Reid, we equip ourselves to innovate and adapt across various fields. Passing down positive habits and knowledge to future generations is crucial, enabling us to contribute to cultural relevance and reshape our personal and communal paths. The conversation underscores how prioritizing knowledge and maintaining a healthy lifestyle can profoundly impact our trajectory. We also explore the intricate balance of health and mindfulness, illustrating how personal stories, such as an unexpected medical incident, underscore the importance of both mental and physical well-being. The conversation navigates the concept of fasting as a metaphor for personal growth, challenging us to break free from comfort zones and ingrained habits. Through personal anecdotes, including a 100-day music fast, we highlight the power of community support in fostering self-improvement. Listen in as we celebrate the journey toward health, clarity, and collective growth, emphasizing the significance of manifesting our desires and maintaining overall well-being. (00:00) Business Misinformation in Black Community (16:07) The Power of Information and Fasting (28:24) Prioritizing Health and Clarity (36:22) Community Fasting and Personal Growth Black Community, Business Misinformation, Information Gatekeeping, Generational Habits, Professional Interactions, Collective Progress, Genuine Connections, Influential Figures, Jay Z, Celebrity Status, Industry Leaders, Steve Stout, LA Reid, Positive Habits, Healthy Lifestyle, Mental Well-being, Physical Well-being, Fasting, Personal Growth, Manifestation, Community Support, Clarity, Self-improvement, Health, Mindfulness, Medical Scare, Earwax Blockage, Material Desires, Prioritizing, Knowledge, Cultural Relevance, Personal Trajectories, Balance, Eternal Health, Eternal Youth, Community Fasting, Breaking Habits, Comfort Zones, Supportive Environments, Personal Development Get The Colture Playbook Vol. 1 Bundle! https://coltureplaybook.com Get your digital copy on Amazon!https://amzn.to/48G4d26 Follow FYM on Socials and Streaming Platforms! Twitter https://twitter.com/FuckYouMoneynow Instagram https://www.instagram.com/fuckyoumoney/ TikTok https://www.tiktok.com/@fxxkyoumoney Spotify https://spoti.fi/3Pqk6mP Apple https://apple.co/3TfKHVR Amazon Music https://amzn.to/3P7t0Fp About FYM: FYM is a new casual wellness series co-hosted by business executive, Ty Baisden, and music journalist, Yoh Phillips. Their straightforward conversations about business, health, wealth, financial literacy, and why it’s important to have some FYM gives fresh insight and suggestive advice to aspiring entrepreneurs and knowledge-seeking artists looking to learn the game so they don’t get taken advantage of. Alongside each season of FYM, Ty and Yoh will also publish a new volume of the Colture Playbook that further informs. The Colture Playbook Vol. 1 is out now. Learn more about your ad choices. Visit megaphone.fm/adchoices

Is the traditional notion of the American Dream outdated, or is it simply evolving? Our latest episode challenges the conventional wisdom of wealth building by emphasizing financial independence and strategic time management as the new cornerstones of success. We take you on a journey through cutting-edge financial tools, from the rise of Bitcoin to the power of AI and creative investments like music publishing, highlighting how these modern instruments are reshaping wealth creation. Listen as we unpack hypothetical scenarios showcasing the staggering returns of foresighted Bitcoin investments and the blend of digital and real-world assets crucial for a diversified portfolio. Peering into the future, we explore New America's wealth-building landscape, where personal branding and digital currencies take center stage. We spotlight innovative platforms like Arrive, which democratize real estate investment by allowing individuals to purchase shares in single-family homes. Our discussion underscores the necessity of a well-rounded investment strategy, incorporating traditional vehicles like blue-chip stocks and annuities with emerging digital currencies and meme coins such as Solana's Chill Guy, fostering communities of trust-based transactions. Investing in startups also takes on a new dimension, offering unprecedented opportunities for significant returns through the lens of innovation and entrepreneurship. Adaptability and foresight become vital as we navigate stories of resilience and transformation within modern industries. Streaming services and digital currencies weather challenges like the COVID-19 pandemic, illustrating their robustness and potential. A young entrepreneur's story of relocating from Philadelphia to Atlanta, leveraging YouTube for self-education to start a trucking business, serves as a testament to the power of resourcefulness and self-driven learning. We also examine the lessons from industries that failed to adapt, like traditional journalism, and celebrate creators expanding their work into new realms. This episode is packed with insights to equip listeners with the tools needed to redefine their American Dream and thrive in today's ever-changing economic landscape. Learn more about your ad choices. Visit megaphone.fm/adchoices

Could artificial intelligence ever truly replicate the creative genius of a human mind? Dive into our latest FYM episode with Ty and Yoh, where we tackle the nuanced relationship between AI and creativity. From journalism to music and design, AI's footprint is undeniable, yet we explore the irreplaceable essence of human artistic flair—personal taste and style that technology can't replicate. We also touch on the often overlooked but crucial administrative aspects of creativity, emphasizing how missing deadlines can turn into missed opportunities. As creators and entrepreneurs, how can embracing AI propel us forward? We share strategic insights into leveraging AI for business growth, highlighting how it can enhance writing, business strategies, and more. With two years of experience using AI, Ty predicts an AI-driven workforce that elevates human creativity and efficiency. We invite you to reflect on your experiences with AI and consider its potential as a powerful ally in your professional life rather than a job threat—it's time to get on board with this evolutionary journey. (00:00) - Impact of AI on Creative Industries (12:46) - AI and Wellness Music Brand Development (24:54) - Embracing AI in Creative Industries (37:23) - Strategic Use of AI in Creativity (40:52) - Harnessing AI for Creative Growth Learn more about your ad choices. Visit megaphone.fm/adchoices

Can the relentless pursuit of success actually hinder your personal growth? Join us for a thought-provoking examination of "chasing" versus "being intentional." We unpack the chaos that comes with chasing after recognition, money, and even past traumas, uncovering how this pursuit can lead to burnout and a lack of productivity. We question why people often unknowingly seek experiences that mirror their past, complicating their journey to growth. We contrast this chaotic chase with the clarity and effectiveness that comes from living with intention—highlighting how grounding yourself in personal values can help navigate life's challenges more smoothly. (00:00) The Concept of Chasing vs. Intentionality (15:09) The Chase for Success vs. Intentionality (27:36) Navigating Networking Without Chasing (41:24) Balancing Sleep and Productivity Get The Colture Playbook Vol. 1 Bundle! https://coltureplaybook.com Get your digital copy on Amazon!https://amzn.to/48G4d26 Follow FYM on Socials and Streaming Platforms! Twitter https://twitter.com/FuckYouMoneynow Instagram https://www.instagram.com/fuckyoumoney/ TikTok https://www.tiktok.com/@fxxkyoumoney Spotify https://spoti.fi/3Pqk6mP Apple https://apple.co/3TfKHVR Amazon Music https://amzn.to/3P7t0Fp About FYM: FYM is a new casual wellness series co-hosted by business executive, Ty Baisden, and music journalist, Yoh Phillips. Their straightforward conversations about business, health, wealth, financial literacy, and why it’s important to have some FYM gives fresh insight and suggestive advice to aspiring entrepreneurs and knowledge-seeking artists looking to learn the game so they don’t get taken advantage of. Alongside each season of FYM, Ty and Yoh will also publish a new volume of the Colture Playbook that further informs. The Colture Playbook Vol. 1 is out now. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mamadou Ndiaye Jr. and Derek Gauthier, the visionary co-founders of Timbuktoo, join us to illuminate the transformative power of their digital marketplace for artists. Their platform leverages AI and blockchain technology to not only authenticate and track art but also ensure artists receive fair royalties. This conversation unfolds their inspiring journey, driven by a mission to connect the African diaspora through cultural innovation and technology. With personal stories of resilience and mentorship, we explore how their diverse backgrounds have shaped a platform that empowers artists and collectors alike. Our episode is rich with tales of entrepreneurship, highlighting the persistence required to forge new paths in challenging landscapes. From career pivots inspired by personal experiences to the remarkable story of an entrepreneur motivated by his mother's success after immigrating from Burkina Faso, we highlight the critical role of community and mentorship. It's a compelling narrative that underscores how entrepreneurial spirit within the diaspora can foster economic growth and cultural preservation. As we navigate the intersection of technology and art, we delve into the potential for wealth creation within Black and African communities. The discussion moves from the significance of staying ahead of technological advancements to the importance of art as an alternative investment. This episode serves as a beacon for aspiring startup founders, offering insights into the necessity of a resilient mindset and strong support systems, while encouraging listeners to embrace innovation and seize emerging opportunities for personal and community growth. (00:00) - Digital Marketplace Empowering Artists (05:12) - Entrepreneurial Paths and Diaspora Influence (10:39) - Technology and Art (14:36) - Entrepreneurial Traction and Persistence (24:36) - Building Wealth Through Technology Innovation (31:54) - Empowering Communities Through Technology (42:44) - Investing in Art and Technology (49:02) - Starting a Startup Digital Marketplace, Artists, AI, Blockchain Technology, Authenticating Art, Royalties, African Diaspora, Cultural Innovation, Technology, Entrepreneurship, Career Pivots, Mentorship, Community, Economic Growth, Wealth Creation, Black and African Communities, Art Investment, NFTs, Failure, Networking, Accelerators, Financial Support, AI, Blockchain, Wealth Creation, Technology Innovation, Business Innovation, Digital Clones, Futurism, Art Market, Alternative Investment, Art Collecting, Intellectual Property, Music, InvestFest, Startup, Mindset, Resilience, Faith, Mentors, Networking, SCORE, Problem Solving, Success Get The Colture Playbook Vol. 1 Bundle! https://coltureplaybook.com Get your digital copy on Amazon!https://amzn.to/48G4d26 Follow FYM on Socials and Streaming Platforms! Twitter https://twitter.com/FuckYouMoneynow Instagram https://www.instagram.com/fuckyoumoney/ TikTok https://www.tiktok.com/@fxxkyoumoney Spotify https://spoti.fi/3Pqk6mP Apple https://apple.co/3TfKHVR Amazon Music https://amzn.to/3P7t0Fp About FYM: FYM is a new casual wellness series co-hosted by business executive, Ty Baisden, and music journalist, Yoh Phillips. Their straightforward conversations about business, health, wealth, financial literacy, and why it’s important to have some FYM gives fresh insight and suggestive advice to aspiring entrepreneurs and knowledge-seeking artists looking to learn the game so they don’t get taken advantage of. Alongside each season of FYM, Ty and Yoh will also publish a new volume of the Colture Playbook that further informs. The Colture Playbook Vol. 1 is out now. Learn more about your ad choices. Visit megaphone.fm/adchoices

Balancing aggression with generosity is a theme that resonates throughout our conversation, whether in sports, music, or personal endeavors. We discuss how veteran athletes and rising stars alike maintain momentum and calm under pressure, illustrating the interconnectedness of actions and their outcomes. By sharing personal anecdotes and exploring strategic approaches, we emphasize the importance of maintaining focus and confidence once baseline goals are achieved, inviting listeners to consider how these principles apply to their own competitive environments. Learn more about your ad choices. Visit megaphone.fm/adchoices

Unlock the secrets of creativity and strategic growth as we promise to transform how you approach personal and professional challenges. By exploring the pivotal role that creativity plays in problem-solving, Ty and Yoh set the stage for a journey through goal setting and the timing required to turn ideas into reality. We emphasize a balanced life, where personal well-being is the cornerstone of career success, advocating for health and happiness as the true foundations for achieving your ambitions. Learn more about your ad choices. Visit megaphone.fm/adchoices

Can nonprofit labels truly redefine the music industry? Join us for a captivating discussion with Siaira Shawn, a passionate singer-songwriter and co-founder of Over Everything, a nonprofit label committed to artist empowerment. Siaira takes us through her journey from San Francisco to Brooklyn and shares how her company prioritizes music education and community support over profit. Along with her partner Mars, they have created a platform that offers free events, panels, and garden series to nurture artists without the typical financial pressures. Discover how their vision aligns with an unconventional approach to the music industry, focusing on artist care and innovation. Imagine a world where artists thrive in a supportive community, free from financial constraints. We explore this compelling idea by likening nonprofit music labels to community gardens—spaces where creativity is cultivated and Black art is sustained through mutual support. Siaira discusses the significance of nonprofit initiatives that provide resources like mental health services and promote a patron model to uplift independent musicians. By maintaining strong community connections, artists can prosper and contribute back, fostering a sustainable environment that encourages artistic freedom and social impact. The episode also tackles the changing landscape of work, particularly for younger generations who are redefining career paths with multiple hustles instead of long-term employment. We examine how integrity and transparency are critical in creative collaborations, ensuring fair contributions and lasting success. Lastly, we delve into how nonprofits can solve community problems and enhance brand integrity, providing both social impact and business growth opportunities. Whether you're interested in nonprofit work, the music industry, or the dynamics of capitalism, there's something thought-provoking here for everyone. Learn more about your ad choices. Visit megaphone.fm/adchoices

Unlock the secrets to long-term success in the music industry by mastering financial management and infrastructure investment. Discover how resisting the pressure to appear wealthy can lead to smarter financial decisions, paving the way for genuine growth and stability. Through personal anecdotes and industry insights, we reveal the pitfalls of lavish spending and the power of strategic education, essential tools for building a thriving music career. Journey through the shadowy realm of scams in the music industry with us, as we recount the unsettling tale of a man who conned investors out of $600 million. Explore the psychology of deception and learn how to safeguard your business against such traps. We also highlight the underrated strategy of embracing modesty and perseverance, emphasizing how being "dusty and comfortable" can provide the space to cultivate a legitimate and successful enterprise without succumbing to external pressures. Appreciate the true value of your intellectual property and the necessity of holding onto assets with untapped potential. Learn from the tech and music sectors' examples as we illustrate the art of negotiating deals that secure your creative future. We also tackle the complexities artists face with record labels, stressing the importance of informed decision-making to maintain control over their creations. By comparing the music industry to professional sports, we underscore the need for strategic career choices that prioritize substance over style. Learn more about your ad choices. Visit megaphone.fm/adchoices

Join us for an insightful journey into investment strategies tailored for those who have found financial success in the music business. We kick things off with a personal story about a missed Bitcoin opportunity, which sets the tone for our exploration of smart financial planning. Listen in as we discuss four key investment avenues: real estate, the stock market, startups, and reinvesting in your original venture. Our conversation highlights that significant capital isn't necessary to begin; rather, a well-structured plan is crucial. Learn more about your ad choices. Visit megaphone.fm/adchoices

Join us as we break down the road to financial freedom through creative storytelling. We kick off with an engaging chat about the liberating power of controlling your time and sharing wisdom for the benefit of future generations. Our love for summer gets us all nostalgic, leading to a fun discussion about our favorite movies, including Ty's hilarious anecdote about a bootleg copy of "American Gangster." Next, we tackle the complex world of funding creative projects, using Spike Lee's relentless pursuit as a prime example. From his uncompromising quest to fund "Malcolm X" to our own experiences raising funds for one of Brent Faiyaz's projects in recorded in the Dominican Republic, we highlight the essence of self-reliance and community support in achieving artistic dreams. These stories serve as a testament to the power of integrity and resourcefulness in overcoming financial hurdles. Finally, we explore the evolving landscape of influencer marketing and the indispensable role of information in achieving long-term financial success. Through personal anecdotes and industry insights, we discuss how strategic partnerships and a deep understanding of the business world can pave the way to financial independence. Tune in to discover the transformative power of storytelling in advertising, the future of superfans in the music industry, and the critical importance of navigating terms and services with a discerning eye. Don’t forget to like, subscribe, and share the wisdom! Learn more about your ad choices. Visit megaphone.fm/adchoices

Struggling to maintain a consistent wellness routine while juggling the demands of modern life? You're not alone. Picture this: after years of saying "yes" too often and trying to multitask his way through a hectic schedule, Yoh realized it was time to get serious about his wellness journey for 2025. This episode dissects the delicate balance between dreams and reality in the pursuit of fitness goals, and the sobering reality of staying active, especially after hitting the big 3-0. From dabbling in rock climbing to swinging golf clubs, Ty & Yoh's journeys are a testament to the importance of consistent exercise, even with the help of a trainer. We explore how maintaining one foot in our aspirations while keeping grounded is crucial for achieving "A-plus wellness." It's a holistic approach that encompasses not just physical fitness, but also healthy eating habits, financial stability, and spiritual growth. We'll share insights on the transformative power of fasting, how it challenges mental resilience, and how it can reset our relationship with food, offering a fresh perspective on what it means to truly be well. Travel and temptation often come hand in hand, but maintaining discipline and wellness on the road is possible with the right mindset. Listen as Ty recounts his fasting experiences and the discipline needed to resist temptations, like those pesky hotel restaurant menus. Discover the role of creativity in planning future meals and how a supportive community can keep you accountable. Whether it's a group chat or shared stories, the power of human connections is undeniable in staying focused on wellness goals. Get ready for an episode packed with personal stories, encouragement, and a sprinkle of humor as we navigate the path to wellness and discipline in the year ahead. Learn more about your ad choices. Visit megaphone.fm/adchoices

Financial independence isn't just a goal—it's a revolution, and our podcast exemplifies this rebellious journey. Join us as we break down the audacity of creating a platform that doesn’t just capture success in hindsight but in real-time. Our candid discussions take you behind the scenes of our podcast's evolution, each season unfolding into a new book. Discover how our provocative title not only grabbed Amazon's attention but also set us on a path to share raw insights about predatory industries and the power of financial literacy. In this fiercely empowering episode, we explore the vital intersection of creativity, entrepreneurship, and financial empowerment. From celebrating women in STEM with our "Show U Off" grants to examining personal spending habits and community reinvestment, we emphasize the impact of financial savvy in nurturing innovation. The narrative weaves through various tales of personal passion and investment strategies, spotlighting the value of supporting diverse entrepreneurs while balancing luxury and professional endeavors. Our stories highlight the art of betting on people and ideas—sometimes a gamble, but often a pathway to remarkable growth. Engage with captivating narratives from our diverse guests that shed light on the social dynamics of wealth and the consciousness of financial habits. Through lively conversations with remarkable individuals across fields ranging from tech to marketing, we unpack the significance of building a community dedicated to financial empowerment. This episode doesn't just promise actionable knowledge; it offers a rallying cry for those seeking agency and freedom in their financial journeys. We end with a nod towards innovation, hinting at future endeavors that mix craft with commerce, like pairing vinyls with interviews—a fresh take on independent creation. Learn more about your ad choices. Visit megaphone.fm/adchoices

Join us as we explore the provocative concept of FYM tracing its journey from a Twitter rant to a potential class and eventually a radio show. We share the empowering idea that having FYM enables individuals to pursue their passions free from financial constraints or societal pressures. Discover how financial freedom can inspire bold choices and protect artists from bad contracts, while we also address the challenges of maintaining a lifestyle that aligns with rising incomes and the courage required to embark on new ventures. Next, we transport you to the vibrant Atlanta music scene of the early 2010s. Amidst unexpected career turns and a bizarre saga with Delta Airlines, we recount our immersion in Atlanta's burgeoning indie and experimental sounds. Reflect on the emergence of artists like EarthGang, Trinidad James, and Makonnen, and the impact of events like A3C, which celebrated diverse musical talents. Through personal anecdotes, we capture the spirit of experimentation and innovation that defined Atlanta's music culture during this transformative era. Our journey continues with nostalgic reflections on Atlanta's past, from the legendary Freaknik events of the mid-90s to humorous driving adventures and early work experiences. We reminisce about growing up in Atlanta, navigating culture shocks, and witnessing the city's rapid evolution. With tales of car thefts, family dynamics, and creative entrepreneurship advice, we offer a heartfelt and humorous glimpse into life on Atlanta's south side, celebrating the city's unique cultural tapestry and the lessons learned along the way. Learn more about your ad choices. Visit megaphone.fm/adchoices

What happens when corporate giants report soaring profits while casting aside their faithful employees? We tackle this unsettling trend by exploring the stark reality of layoffs in profitable companies like Universal Music Group and Spotify. Through personal stories and thoughtful discussion, we emphasize the need for financial independence—what some might call FYM. We also take a nostalgic trip down memory lane to celebrate the legendary Freaknik in Atlanta, pondering its cultural significance and the unique way it stood out from other popular events like Miami's spring break. Our conversation then shifts to the precarious world of the entertainment industry, where job security feels like a relic from the past. Through emotional anecdotes, we capture the abruptness of layoffs, especially in remote work environments, and the ripple effect on personal and professional lives. We explore strategies for navigating these challenges, from keeping personal contacts handy to understanding the essential role of IT departments in facilitating swift exits. Highlighting Nathan Slavik's journey from editor to entrepreneur, we showcase how resilience and adaptability can lead to new opportunities and a renewed sense of purpose. Rounding out the episode, we muse on the unpredictable adventures life throws our way, from investing in Dogecoin to embracing unexpected career transitions. We share tales of unforeseen triumphs, such as Suzy's friend Sofia Amoruso's transformation from a failed business to a million-book success, proving that setbacks can indeed lead to remarkable comebacks. With a touch of humor and optimism, we invite you to join the conversation about Freaknik's legacy and other episode highlights, encouraging you to share your thoughts and stories with us. Job Insecurity, Entertainment Industry, Layoffs, Corporate Profits, Financial Independence, Freaknik, Atlanta, Cultural History, Financial Dreams, Career Transition, Skill Development, Entrepreneurship, Resilience, Adaptability, Financial Anxiety, Investments, Strippers, Age, Self-Promotion, Success Learn more about your ad choices. Visit megaphone.fm/adchoices