FounderGPS

Are you an established business owner struggling to achieve work-life balance because you are the biggest constraint in your company? Join Sean Montgomery of Via Opus Business Coaching and Consulting (Via Opus means "the way of working" in Latin) for a an in-depth conversation on building his coaching business.Via Opus specializes in helping ambitious, growth-hungry business owners increase profits and streamline operations by implementing 12 simple, tactical business strategies.  They focus on teaching you to put systems and processes in place (including SOPs and KPIs) so your company can work without constantly relying on one human—you.Key Topics Discussed:-The Constraint Is You: Learn why the business owner is frequently the major bottleneck, and how to implement systems and processes (including SOPs and KPIs) so your company can operate without constantly relying on one person.-Tactical Profit Acceleration: We retrain your brain to focus on profits (what pays the business owner) rather than just revenue. Sean shares two immediate strategies: cutting costs (one client was able to cut over $5,000 in annual expenses in just two weeks) and the power of small price increases (often just 5% increments).-The Hot Take on Content: A deep dive into the philosophy of content creation, including the surprising argument that audio is more important than video.-Coaching vs. Consulting: Understanding the key distinction: coaching teaches clients how to do it on their own, while consulting does the work for them.-Preparing for the Future: How Via Opus helps clients implement necessary structural changes when preparing for an exit strategy, such as selling or retiring the business.-AI as a Tool: Discussing how Artificial Intelligence is currently used in business coaching and content creation, stressing that it should be used to eliminate, automate, and delegate tasks, not to rush into convoluted processes.Via Opus Business Coaching stands out in the industry by being highly transparent with the Return on Investment (ROI), providing an estimate of how much money clients can expect to make from their investment. They focus on personalized, tactical, weekly sessions designed specifically for businesses that have been around for more than five years and are ready to grow.Find Out More: Connect with Sean Montgomery on LinkedIn or visit https://viaopusbcc.com///////////////////////////////////////////////Welcome to FounderGPS.This podcast explores stories of local businesses, entrepreneurs, and creatives, while also offering tactical tips and valuable knowledge on video marketing, social media, and navigating the digital landscape.At Shoemaker Films, we focus on crafting professional video content that can help your businesses thrive online. Whether you're looking to launch a new product, tell your brand story, or engage with your audience on social media, we're here to help!Looking to elevate your brand? Let's work together!Visit our website at https://shoemakerfilms.com/Follow us on Instagram @shoemakerfilmsWe use ClickUp to manage all of our video projects, collaborate with team members, and stay on top of our content schedule.  Sign up for a free account here:  https://try.web.clickup.com/shoemakerfilms

What does it take to build a powerhouse talent agency from the ground up? In this episode, we sit down with Mollie Plotkin, founder of the Mollie Plotkin Group, a talent agency that represents high-profile speakers and athletes. Mollie shares her journey of starting a sports marketing agency, evolving it into a keynote speaker agency, and how she’s grown it into one of the top agencies in the Philly area. We dive into the unique approach Mollie uses to match the right speakers to the right events, the challenges of rebranding, and why relationships are key to success in the speaker industry. Tune in to hear how Mollie’s agency operates, her thoughts on virtual vs. in-person events, and why human connection is more important than ever. If you want to learn about building a successful talent agency or just want tips on how to engage your audience better, this episode is for you!//////////////////////////////////////////////Welcome to the Shoemaker Films Podcast.This podcast explores stories of local businesses, entrepreneurs, and creatives, while also offering tactical tips and valuable knowledge on video marketing, social media, and navigating the digital landscape.At Shoemaker Films, we focus on crafting professional video content that can help your businesses thrive online. Whether you're looking to launch a new product, tell your brand story, or engage with your audience on social media, we're here to help!Looking to elevate your brand? Let's work together!Visit our website at https://shoemakerfilms.com/Follow us on Instagram @shoemakerfilmsWe use ClickUp to manage all of our video projects, collaborate with team members, and stay on top of our content schedule.  Sign up for a free account here:  https://try.web.clickup.com/shoemakerfilms

Hate dealing with returns? You’re not alone. In this episode, we sit down with Naial Casanovas Mack, founder of DropUpp, a startup making online returns effortless by picking them up from your doorstep. We talk about the pain points of e-commerce returns, how DropUpp solves them, and the surprising behaviors of online shoppers. Naial shares the journey of building DropUpp, from its initial concept to a full-fledged business, and the challenges of marketing a service people don’t know they need—until they do. Tune in to learn how he built a tech-driven logistics company using no-code software, why customer interaction is key, and how DropUpp is scaling up to take over Philly.//////////////////////////////////////////////Welcome to the Shoemaker Films Podcast.This podcast explores stories of local businesses, entrepreneurs, and creatives, while also offering tactical tips and valuable knowledge on video marketing, social media, and navigating the digital landscape.At Shoemaker Films, we focus on crafting professional video content that can help your businesses thrive online. Whether you're looking to launch a new product, tell your brand story, or engage with your audience on social media, we're here to help!Looking to elevate your brand? Let's work together!Visit our website at https://shoemakerfilms.com/Follow us on Instagram @shoemaker.filmsWe use ClickUp to manage all of our video projects, collaborate with team members, and stay on top of our content schedule.  Sign up for a free account here:  https://try.web.clickup.com/shoemakerfilms

Wedding films are often seen as simple event videos, but Luke Bernardi is changing that. In this episode, Dane Shoemaker sits down with Luke, the founder of Bernardi Films, to talk about how he’s transforming wedding filmmaking with original music, reality TV-style interviews, and cinematic storytelling. Luke shares his journey from freelancing for top studios to launching his own brand, the challenges he’s faced, and how he sets himself apart in the industry. He also discusses the business side of wedding videography, from pricing strategies to client expectations, and why sound design plays a crucial role in his films. Tune in to hear Luke’s unique approach to filmmaking, the impact of storytelling in weddings, and his vision for the future of Bernardi Films.//////////////////////////////////////////////Welcome to the Shoemaker Films Podcast.This podcast explores stories of local businesses, entrepreneurs, and creatives, while also offering tactical tips and valuable knowledge on video marketing, social media, and navigating the digital landscape.At Shoemaker Films, we focus on crafting professional video content that can help your businesses thrive online. Whether you're looking to launch a new product, tell your brand story, or engage with your audience on social media, we're here to help!Looking to elevate your brand? Let's work together!Visit our website at https://shoemakerfilms.com/Follow us on Instagram @shoemaker.filmsWe use ClickUp to manage all of our video projects, collaborate with team members, and stay on top of our content schedule.  Sign up for a free account here:  https://try.web.clickup.com/shoemakerfilms

Ever wondered how a simple cold call could change your career? In this episode, we sit down with CA Green, founder of Behind the Beard Media, to talk about his path in the video production world. CA shares how he built relationships in the industry, his creative approach to storytelling, and the wild projects that shaped his career—including a viral coaching video and an undercover rabbi mission. We also dive into the highs and lows of working in film, the balance between writing and producing, and how an unexpected spiritual journey shifted his perspective. Tune in for an inside look at filmmaking, client collaboration, and navigating the creative hustle.//////////////////////////////////////////////Welcome to the Shoemaker Films Podcast.This podcast explores stories of local businesses, entrepreneurs, and creatives, while also offering tactical tips and valuable knowledge on video marketing, social media, and navigating the digital landscape.At Shoemaker Films, we focus on crafting professional video content that can help your businesses thrive online. Whether you're looking to launch a new product, tell your brand story, or engage with your audience on social media, we're here to help!Looking to elevate your brand? Let's work together!Visit our website at https://shoemakerfilms.com/Follow us on Instagram @shoemaker.filmsWe use ClickUp to manage all of our video projects, collaborate with team members, and stay on top of our content schedule.  Sign up for a free account here:  https://try.web.clickup.com/shoemakerfilms

PR isn’t just about press releases—it's about telling your story at the right time. In this episode, host Dane Shoemaker sits down with Ronica Cleary, founder of Cleary Strategies and former White House correspondent, to dive into the world of public relations. They discuss the changing media landscape, how social media has reshaped public relations, and why building meaningful relationships with clients and the public is more important than ever. Ronica also offers actionable advice for entrepreneurs, insights into crisis communications, and the importance of repurposing content for maximum visibility. Tune in to learn how PR can help you build your brand and navigate today’s fast-paced media world.__________________________________________🎙️ Welcome to the Shoemaker Lab podcast, your go-to source for insights, inspiration, and actionable tips in the world of business, entrepreneurship, and creativity!  This podcast explores stories of local businesses, entrepreneurs, and creatives, while also offering solo shows where I share valuable knowledge and advice on video marketing, social media, and navigating the digital landscape.At Shoemaker Films, we focus on crafting professional video content that can help your businesses thrive online. Whether you're looking to launch a new product, tell your brand story, or engage with your audience on social media, we're here to help!Looking to elevate your brand? Let's work together!Visit our website at https://shoemakerfilms.com/Follow us on Instagram @shoemaker.films and Tiktok @shoemakerfilms.We use ClickUp to manage all of our video projects, collaborate with team members, and stay on top of our content schedule.  Sign up for a free account here:  https://try.web.clickup.com/shoemakerfilms

What makes a photograph truly timeless? In this episode, we sit down with Drew Pignatelli, the founder of Delirium Photo Collective and Golden Tintype Photography, to talk about his passion for tintype photography and the journey that’s shaped his career. Drew discovered tintype during the pandemic, and it’s not just become his art form; it’s turned into a thriving business. We talk about what makes this historic process so special, the hurdles and wins of starting a photography collective, and why building a strong creative community is so important. Drew’s story is inspiring, real, and full of heart. If you’re curious about the craft of tintype or just love hearing how someone turned their passion into a purpose-driven business, this episode is one you’ll want to tune into. Plus, Drew shares an exciting glimpse into what’s next for Delirium Photo Collective!__________________________________________🎙️ Welcome to the Shoemaker Lab podcast, your go-to source for insights, inspiration, and actionable tips in the world of business, entrepreneurship, and creativity!  This podcast explores stories of local businesses, entrepreneurs, and creatives, while also offering solo shows where I share valuable knowledge and advice on video marketing, social media, and navigating the digital landscape.At Shoemaker Films, we focus on crafting professional video content that can help your businesses thrive online. Whether you're looking to launch a new product, tell your brand story, or engage with your audience on social media, we're here to help!Looking to elevate your brand? Let's work together!Visit our website at https://shoemakerfilms.com/Follow us on Instagram @shoemaker.films and Tiktok @shoemakerfilms.We use ClickUp to manage all of our video projects, collaborate with team members, and stay on top of our content schedule.  Sign up for a free account here:  https://try.web.clickup.com/shoemakerfilms

Can you turn your lowest moments into a life-changing opportunity? In this episode, we sit down with Darrell Alston, the inspiring founder and CEO of Bungee USA. Darrell shares his incredible journey from incarceration to building a thriving luxury fan gear brand that has redefined sports merchandise. We discuss the challenges he faced in prison, his passion for art and design, the role of resilience in entrepreneurship, and how he’s breaking barriers in corporate America. Darrell also talks about the cultural impact of his brand and the importance of unifying fans through innovative designs. Listen in to be inspired by Darrell’s journey and discover what it takes to turn adversity into success.__________________________________________🎙️ Welcome to the Shoemaker Lab podcast, your go-to source for insights, inspiration, and actionable tips in the world of business, entrepreneurship, and creativity!  This podcast explores stories of local businesses, entrepreneurs, and creatives, while also offering solo shows where I share valuable knowledge and advice on video marketing, social media, and navigating the digital landscape.At Shoemaker Films, we focus on crafting professional video content that can help your businesses thrive online. Whether you're looking to launch a new product, tell your brand story, or engage with your audience on social media, we're here to help!Looking to elevate your brand? Let's work together!Visit our website at https://shoemakerfilms.com/Follow us on Instagram @shoemaker.films and Tiktok @shoemakerfilms.We use ClickUp to manage all of our video projects, collaborate with team members, and stay on top of our content schedule.  Sign up for a free account here:  https://try.web.clickup.com/shoemakerfilms

Starting and growing a successful business takes more than just hard work—it requires strategic thinking and continuous learning. In this episode, we sit down with Jeff Stein, the founder of ELPS, a leading private investigative and security firm. Jeff shares his journey from law enforcement to entrepreneurship, giving valuable insights into the challenges and rewards of running a private investigation agency. We talk about everything from managing clients and navigating regulatory challenges to marketing strategies and building a strong team. Tune in to gain tips for growing your business, building client trust, and standing out in a competitive market.__________________________________________🎙️ Welcome to the Shoemaker Lab podcast, your go-to source for insights, inspiration, and actionable tips in the world of business, entrepreneurship, and creativity!  This podcast explores stories of local businesses, entrepreneurs, and creatives, while also offering solo shows where I share valuable knowledge and advice on video marketing, social media, and navigating the digital landscape.At Shoemaker Films, we focus on crafting professional video content that can help your businesses thrive online. Whether you're looking to launch a new product, tell your brand story, or engage with your audience on social media, we're here to help!Looking to elevate your brand? Let's work together!Visit our website at https://shoemakerfilms.com/Follow us on Instagram @shoemaker.films and Tiktok @shoemakerfilms.We use ClickUp to manage all of our video projects, collaborate with team members, and stay on top of our content schedule.  Sign up for a free account here:  https://try.web.clickup.com/shoemakerfilms

Are you looking to optimize your business IT and cybersecurity strategy? In this episode, we sit down with Rick Carpenter and Brian McCarthy of OpenTier Systems, an IT managed service provider that's been transforming businesses since 2006. We discuss their partnership, the unique IT solutions they provide, and how they help small businesses scale and stay secure in an ever-evolving tech landscape. Plus, we dive into trending topics like AI, automation, and cybersecurity. Tune in to learn how OpenTier Systems is empowering companies across the nation to thrive in a digital world!__________________________________________🎙️ Welcome to the Shoemaker Lab podcast, your go-to source for insights, inspiration, and actionable tips in the world of business, entrepreneurship, and creativity!  This podcast explores stories of local businesses, entrepreneurs, and creatives, while also offering solo shows where I share valuable knowledge and advice on video marketing, social media, and navigating the digital landscape.At Shoemaker Films, we focus on crafting professional video content that can help your businesses thrive online. Whether you're looking to launch a new product, tell your brand story, or engage with your audience on social media, we're here to help!Looking to elevate your brand? Let's work together!Visit our website at https://shoemakerfilms.com/Follow us on Instagram @shoemaker.films and Tiktok @shoemakerfilms.We use ClickUp to manage all of our video projects, collaborate with team members, and stay on top of our content schedule.  Sign up for a free account here:  https://try.web.clickup.com/shoemakerfilms

How can esports build better gamers and better humans? In this episode, we sit down with Derek Rodner, Chief Gaming Officer of Uplink Studios, a youth-focused esports training and family entertainment center. Derek shares Uplink’s mission to combine gaming, STEM education, and philanthropy to create a positive impact on the community. From esports leagues to charity gaming events that have raised over $60K for CHOP, Derek dives into how Uplink is shaping the future of gaming. Tune in to hear how gaming can build character, teamwork, and even create opportunities for scholarships and STEM careers!__________________________________________🎙️ Welcome to the Shoemaker Lab podcast, your go-to source for insights, inspiration, and actionable tips in the world of business, entrepreneurship, and creativity!  This podcast explores stories of local businesses, entrepreneurs, and creatives, while also offering solo shows where I share valuable knowledge and advice on video marketing, social media, and navigating the digital landscape.At Shoemaker Films, we focus on crafting professional video content that can help your businesses thrive online. Whether you're looking to launch a new product, tell your brand story, or engage with your audience on social media, we're here to help!Looking to elevate your brand? Let's work together!Visit our website at https://shoemakerfilms.com/Follow us on Instagram @shoemaker.films and Tiktok @shoemakerfilms.We use ClickUp to manage all of our video projects, collaborate with team members, and stay on top of our content schedule.  Sign up for a free account here:  https://try.web.clickup.com/shoemakerfilms

What does it take to build a successful consulting firm? In this episode, we sit down with Dr. David Weiman, an executive coach and founder of Weiman Consulting. Dr. David discusses the core services of Weiman Consulting, including talent assessment, executive coaching, and leadership development. He shares his unique journey from a background in religion and marketing to becoming a respected consultant and coach. He also reveals how he built Weiman Consulting through valuable seminars and a supportive network, emphasizing the importance of having a personal board of directors for guidance. Entrepreneurs will gain insights into navigating the challenges of starting a business and the essential qualities needed for effective leadership.Tune in to explore the foundations of effective leadership and the keys to building a thriving consulting business!__________________________________________🎙️ Welcome to the Shoemaker Lab podcast, your go-to source for insights, inspiration, and actionable tips in the world of business, entrepreneurship, and creativity!  This podcast explores stories of local businesses, entrepreneurs, and creatives, while also offering solo shows where I share valuable knowledge and advice on video marketing, social media, and navigating the digital landscape.At Shoemaker Films, we focus on crafting professional video content that can help your businesses thrive online. Whether you're looking to launch a new product, tell your brand story, or engage with your audience on social media, we're here to help!Looking to elevate your brand? Let's work together!Visit our website at https://shoemakerfilms.com/Follow us on Instagram @shoemaker.films and Tiktok @shoemakerfilms.We use ClickUp to manage all of our video projects, collaborate with team members, and stay on top of our content schedule.  Sign up for a free account here:  https://try.web.clickup.com/shoemakerfilms

What does it take to find a cure for a rare disease like Cystic Fibrosis? In this episode, we sit down with Kate Hylan, Director of Development for the Cystic Fibrosis Foundation, to discuss the foundation's mission and the challenges of raising awareness for this orphan disease. We dive into the genetic nature of CF, its impact on patients, and the groundbreaking work being done to improve their quality of life. Kate also shares personal stories and highlights the importance of advocacy and fundraising. Tune in to learn more about how the CFF is fighting to make a difference!__________________________________________🎙️ Welcome to the Shoemaker Lab podcast, your go-to source for insights, inspiration, and actionable tips in the world of business, entrepreneurship, and creativity!  This podcast explores stories of local businesses, entrepreneurs, and creatives, while also offering solo shows where I share valuable knowledge and advice on video marketing, social media, and navigating the digital landscape.At Shoemaker Films, we focus on crafting professional video content that can help your businesses thrive online. Whether you're looking to launch a new product, tell your brand story, or engage with your audience on social media, we're here to help!Looking to elevate your brand? Let's work together!Visit our website at https://shoemakerfilms.com/Follow us on Instagram @shoemaker.films and Tiktok @shoemakerfilms.We use ClickUp to manage all of our video projects, collaborate with team members, and stay on top of our content schedule.  Sign up for a free account here:  https://try.web.clickup.com/shoemakerfilms

Feeling overwhelmed with laundry and household chaos? In this episode, we sit down with Ally and Mary Catherine, founders of Lessen the Loads, a women-owned laundry and organizational service helping busy moms reclaim their time. They share their journey from friends to business partners, their unique approach to laundry pickup services, and the additional organizational help they provide to families. We dive into the inspiration behind Lessen the Loads, the challenges they faced in building a business, and how they stand out by offering in-home organization along with laundry solutions. Tune in to learn how this incredible team is lightening the load for families in southeast Pennsylvania.__________________________________________🎙️ Welcome to the Shoemaker Lab podcast, your go-to source for insights, inspiration, and actionable tips in the world of business, entrepreneurship, and creativity!  This podcast explores stories of local businesses, entrepreneurs, and creatives, while also offering solo shows where I share valuable knowledge and advice on video marketing, social media, and navigating the digital landscape.At Shoemaker Films, we focus on crafting professional video content that can help your businesses thrive online. Whether you're looking to launch a new product, tell your brand story, or engage with your audience on social media, we're here to help!Looking to elevate your brand? Let's work together!Visit our website at https://shoemakerfilms.com/Follow us on Instagram @shoemaker.films and Tiktok @shoemakerfilms.We use ClickUp to manage all of our video projects, collaborate with team members, and stay on top of our content schedule.  Sign up for a free account here:  https://try.web.clickup.com/shoemakerfilms

In this episode, Dane shares some quick thoughts on how one small piece of content can be proliferated (for better or for worse) across media platforms, and how that can impact your brand.

Are you choosing the right broker for your business? In this episode, we sit down with Glenn Ammarell of Yurconic Agency, who has been in the industry for over ten years. Glenn talks about the hard vs. soft market conditions, the role of AI in insurance, and why building strong business connections is so important. Tune in to learn how these factors are influencing the future of commercial insurance and what it means for your business.__________________________________________🎙️ Welcome to the Shoemaker Lab podcast, your go-to source for insights, inspiration, and actionable tips in the world of business, entrepreneurship, and creativity!  This podcast explores stories of local businesses, entrepreneurs, and creatives, while also offering solo shows where I share valuable knowledge and advice on video marketing, social media, and navigating the digital landscape.At Shoemaker Films, we focus on crafting professional video content that can help your businesses thrive online. Whether you're looking to launch a new product, tell your brand story, or engage with your audience on social media, we're here to help!Looking to elevate your brand? Let's work together!Visit our website at https://shoemakerfilms.com/Follow us on Instagram @shoemaker.films and Tiktok @shoemakerfilms.

Why do nearly half of all podcasts don't make it past the third episode? In this episode, we sit down with Vince Quinn, Co-founder of SBX Productions, to uncover the hard truths behind podcast production. Vince shares the challenges of podcasting, the importance of marketing, and how to turn a podcast into a powerful business tool. We also dive into the evolution of digital marketing and the keys to creating content that stands out. Tune in to learn the secrets to building a successful podcast that lasts.__________________________________________🎙️ Welcome to the Shoemaker Lab podcast, your go-to source for insights, inspiration, and actionable tips in the world of business, entrepreneurship, and creativity!  This podcast explores stories of local businesses, entrepreneurs, and creatives, while also offering solo shows where I share valuable knowledge and advice on video marketing, social media, and navigating the digital landscape.At Shoemaker Films, we focus on crafting professional video content that can help your businesses thrive online. Whether you're looking to launch a new product, tell your brand story, or engage with your audience on social media, we're here to help!Looking to elevate your brand? Let's work together!Visit our website at https://shoemakerfilms.com/Follow us on Instagram @shoemaker.films and Tiktok @shoemakerfilms.

How can 6 hours of filming turn into 80 pieces of content? In this episode, I share exclusive insights into our execution phase of our content strategy. I walk through our streamlined process of transforming your strategy into high-impact content. I discuss everything from producing multiple short-form videos to crafting engaging blog posts and more. Tune in to discover how Shoemaker Films can help you maximize your content output and save you valuable time!__________________________________________🎙️ Welcome to the Shoemaker Lab podcast, your go-to source for insights, inspiration, and actionable tips in the world of business, entrepreneurship, and creativity!  This podcast explores stories of local businesses, entrepreneurs, and creatives, while also offering solo shows where I share valuable knowledge and advice on video marketing, social media, and navigating the digital landscape.At Shoemaker Films, we focus on crafting professional video content that can help your businesses thrive online. Whether you're looking to launch a new product, tell your brand story, or engage with your audience on social media, we're here to help!Looking to elevate your brand? Let's work together!Visit our website at https://shoemakerfilms.com/Follow us on Instagram @shoemaker.films and Tiktok @shoemakerfilms.

Here’s how you can take your interview skills to the next level! In this episode, I share valuable tips and insights for interviewers looking to improve their skills. After conducting hundreds of interviews with clients and guests on our podcast, I developed a core set of best practices easy enough for anyone planning to conduct an interview can follow. I discuss the importance of having a goal, pre-interview research, effective questioning techniques, and more. If you didn’t watch the last episode, make sure to catch Part 1 where I shared tips for interviewees. Tune in to learn how you can better your interviewing skills and create more engaging conversations.__________________________________________🎙️ Welcome to the Shoemaker Lab podcast, your go-to source for insights, inspiration, and actionable tips in the world of business, entrepreneurship, and creativity!  This podcast explores stories of local businesses, entrepreneurs, and creatives, while also offering solo shows where I share valuable knowledge and advice on video marketing, social media, and navigating the digital landscape.At Shoemaker Films, we focus on crafting professional video content that can help your businesses thrive online. Whether you're looking to launch a new product, tell your brand story, or engage with your audience on social media, we're here to help!Looking to elevate your brand? Let's work together!Visit our website at https://shoemakerfilms.com/Follow us on Instagram @shoemaker.films and Tiktok @shoemakerfilms.

Want to nail your next interview? In this episode, we share essential tips for interviewees. I discuss how to get ready, what to do on the day, and what video producers like us look for. I break down the basics like getting a good night's sleep and staying hydrated, to pro tips like preparing without sounding rehearsed and choosing the right location. This is part 1 of our interview series. Next week, we’ll dive into tips for interviewers, so stay tuned for part 2! Listen in and get ready to shine in your next interview!__________________________________________🎙️ Welcome to the Shoemaker Lab podcast, your go-to source for insights, inspiration, and actionable tips in the world of business, entrepreneurship, and creativity!  This podcast explores stories of local businesses, entrepreneurs, and creatives, while also offering solo shows where I share valuable knowledge and advice on video marketing, social media, and navigating the digital landscape.At Shoemaker Films, we focus on crafting professional video content that can help your businesses thrive online. Whether you're looking to launch a new product, tell your brand story, or engage with your audience on social media, we're here to help!Looking to elevate your brand? Let's work together!Visit our website at https://shoemakerfilms.com/Follow us on Instagram @shoemaker.films and Tiktok @shoemakerfilms.

Are you struggling to create a content strategy that delivers results? In this episode, I share the elements of building a successful content strategy at Shoemaker Films. I discuss what goes into a content strategy, from setting goals and identifying target audiences to creating content pillars and engagement plans. I talk about how a well-crafted content strategy can transform your approach to marketing, whether it’s for a podcast, social media, or YouTube channel. Tune in to learn the secrets of effective content planning and make your content work harder for you.__________________________________________🎙️ Welcome to the Shoemaker Lab podcast, your go-to source for insights, inspiration, and actionable tips in the world of business, entrepreneurship, and creativity!  This podcast explores stories of local businesses, entrepreneurs, and creatives, while also offering solo shows where I share valuable knowledge and advice on video marketing, social media, and navigating the digital landscape.At Shoemaker Films, we focus on crafting professional video content that can help your businesses thrive online. Whether you're looking to launch a new product, tell your brand story, or engage with your audience on social media, we're here to help!Looking to elevate your brand? Let's work together!Visit our website at https://shoemakerfilms.com/Follow us on Instagram @shoemaker.films and Tiktok @shoemakerfilms.

No matter what you're selling, everyone goes down this funnel. In this episode, we discuss how incorporating video into each stage of your marketing and sales funnel can transform your business. I define what a funnel is and break down the traditional marketing and sales funnel into four key stages: Attention, Interest, Desire, and Action. Then, I discuss into the video marketing funnel and how video can enhance each stage. From creating compelling content that sparks curiosity to using videos that encourage sales interactions and onboarding new clients effectively, we cover it all. Tune in to know how video content can capture attention, deepen engagement, drive conversions, and maintain customer relationships. __________________________________________🎙️ Welcome to the Shoemaker Lab podcast, your go-to source for insights, inspiration, and actionable tips in the world of business, entrepreneurship, and creativity!  This podcast explores stories of local businesses, entrepreneurs, and creatives, while also offering solo shows where I share valuable knowledge and advice on video marketing, social media, and navigating the digital landscape.At Shoemaker Films, we focus on crafting professional video content that can help your businesses thrive online. Whether you're looking to launch a new product, tell your brand story, or engage with your audience on social media, we're here to help!Looking to elevate your brand? Let's work together!Visit our website at https://shoemakerfilms.com/Follow us on Instagram @shoemaker.films and Tiktok @shoemakerfilms.

What does it take to go from zero dance experience to owning the happiest dance studio on earth? In this episode, I sit down with Sam Sinns, a former Disney dancer and the owner of Twirl dance studio in Newtown Square, PA. Sam shares his incredible journey from starting as a Disney dancer with zero dance experience to opening his own dance studio: Twirl. Twirl is founded on principles Sam learned at Disney, aiming to create a space where every dancer feels valued and inspired to achieve their best. Tune in as we explore Sam’s amazing journey, how Twirl started, and what makes it special.__________________________________________🎙️ Welcome to the Shoemaker Lab podcast, your go-to source for insights, inspiration, and actionable tips in the world of business, entrepreneurship, and creativity!  This podcast explores stories of local businesses, entrepreneurs, and creatives, while also offering solo shows where I share valuable knowledge and advice on video marketing, social media, and navigating the digital landscape.At Shoemaker Films, we focus on crafting professional video content that can help your businesses thrive online. Whether you're looking to launch a new product, tell your brand story, or engage with your audience on social media, we're here to help!Looking to elevate your brand? Let's work together!Visit our website at https://shoemakerfilms.com/Follow us on Instagram @shoemaker.films and Tiktok @shoemakerfilms.

In this episode, we are joined by Katy and Chris, life partners and owners of TAFF Treats, a freeze-dried candy business based in Brookhaven, PA. Chris and Katy discuss how their business started, the choices they made as entrepreneurs, and the obstacles they've encountered. TAFF Treats offers a unique selection of 25 different freeze-dried candies and treats, from peanut brittle to nerd clusters. TAFF is an acronym for “Taste Anything For Free”, which reflects their goal of letting customers sample treats for FREE and only buy what you liked. They also discuss their community collaborations and future goals for TAFF Treats. Listen in to discover how they turned their passion into a thriving freeze-dried candy business.__________________________________________🎙️ Welcome to the Shoemaker Lab podcast, your go-to source for insights, inspiration, and actionable tips in the world of business, entrepreneurship, and creativity!  This podcast explores stories of local businesses, entrepreneurs, and creatives, while also offering solo shows where I share valuable knowledge and advice on video marketing, social media, and navigating the digital landscape.At Shoemaker Films, we focus on crafting professional video content that can help your businesses thrive online. Whether you're looking to launch a new product, tell your brand story, or engage with your audience on social media, we're here to help!Looking to elevate your brand? Let's work together!Visit our website at https://shoemakerfilms.com/Follow us on Instagram @shoemaker.films and Tiktok @shoemakerfilms.

In this episode, we sit down with Sarah Forti, Realtor and Team Owner of Forti Homes, and Jackie McCormick, a dedicated real estate professional committed to helping individuals find their perfect home. Sarah and Jackie talk about their journey from working as individual agents to forming a highly successful real estate team, sharing the challenges they faced and rewards of building a cohesive unit. They discuss current real estate market trends and how they've changed over the years. They share insights from their experience in real estate, discussing everything from pricing strategies to essential tips for homebuyers. Tune in for tips for home buyers and sellers, like trusting in your agent, knowing pricing strategies, and making smart choices.__________________________________________🎙️ Welcome to the Shoemaker Lab podcast, your go-to source for insights, inspiration, and actionable tips in the world of business, entrepreneurship, and creativity!  This podcast explores stories of local businesses, entrepreneurs, and creatives, while also offering solo shows where I share valuable knowledge and advice on video marketing, social media, and navigating the digital landscape.At Shoemaker Films, we focus on crafting professional video content that can help your businesses thrive online. Whether you're looking to launch a new product, tell your brand story, or engage with your audience on social media, we're here to help!Looking to elevate your brand? Let's work together!Visit our website at https://shoemakerfilms.com/Follow us on Instagram @shoemaker.films and Tiktok @shoemakerfilms.

In this episode, we are joined by Matt Ralph, franchise owner of Snapology and member of the Newtown Square Business Association. Matt talks about his journey of discovering Snapology and its innovative approach. Snapology uses hands-on activities to educate children in science, technology, engineering, art, math, and literacy, all while building social skills and teamwork. Matt discusses how the programs of Snapology encourages creativity, critical thinking, and teamwork among children, preparing them for real-world challenges. Listen in as Matt shares how Snapology's approach teaches kids problem-solving and resilience, setting them up for success.__________________________________________🎙️ Welcome to the Shoemaker Lab podcast, your go-to source for insights, inspiration, and actionable tips in the world of business, entrepreneurship, and creativity!  This podcast explores stories of local businesses, entrepreneurs, and creatives, while also offering solo shows where I share valuable knowledge and advice on video marketing, social media, and navigating the digital landscape.At Shoemaker Films, we focus on crafting professional video content that can help your businesses thrive online. Whether you're looking to launch a new product, tell your brand story, or engage with your audience on social media, we're here to help!Looking to elevate your brand? Let's work together!Visit our website at https://shoemakerfilms.com/Follow us on Instagram @shoemaker.films and Tiktok @shoemakerfilms.

In this episode, we sit down with Carol Kaplan Ruark, the Executive Director of Garrett Williamson, to explore the incredible work this non-profit organization does in connecting people with nature and supporting under-resourced families. From agriculture education and childcare to summer camps, Garrett Williamson offers a unique environment for children and families to learn and grow. Join us as Carol shares her 14-year journey with the organization, the rich history of Garrett Williamson, and their ongoing mission to nurture connections between people and nature.Tune in to learn more about the amazing programs, the dedicated team, and the beautiful property that makes Garrett Williamson a special place for the community.__________________________________________🎙️ Welcome to the Shoemaker Lab podcast, your go-to source for insights, inspiration, and actionable tips in the world of business, entrepreneurship, and creativity!  This podcast explores stories of local businesses, entrepreneurs, and creatives, while also offering solo shows where I share valuable knowledge and advice on video marketing, social media, and navigating the digital landscape.At Shoemaker Films, we focus on crafting professional video content that can help your businesses thrive online. Whether you're looking to launch a new product, tell your brand story, or engage with your audience on social media, we're here to help!Looking to elevate your brand? Let's work together!Visit our website at https://shoemakerfilms.com/Follow us on Instagram @shoemaker.films and Tiktok @shoemakerfilms.

We've gotten a few questions recently about how we work with clients - and we break it down in the latest episode of the SHOEMAKER LAB.Mainly, we have two ways we go to market - single project videos and a monthly retainer.  It all depends on the goals of each unique client and the deliverables we are producing for our clients.  Whether it's a single piece of video content, like an advertisement, brand story, event highlight film; or if it's an ongoing engagement where we are providing regular content like Reels/Shorts or a Podcast, we can meet all of your video marketing needs.__________________________________________🎙️ Welcome to the Shoemaker Lab podcast, your go-to source for insights, inspiration, and actionable tips in the world of business, entrepreneurship, and creativity!  This podcast explores stories of local businesses, entrepreneurs, and creatives, while also offering solo shows where I share valuable knowledge and advice on video marketing, social media, and navigating the digital landscape.At Shoemaker Films, we focus on crafting professional video content that can help your businesses thrive online. Whether you're looking to launch a new product, tell your brand story, or engage with your audience on social media, we're here to help!Looking to elevate your brand? Let's work together!Visit our website at https://shoemakerfilms.com/Follow us on Instagram @shoemaker.films and Tiktok @shoemakerfilms.

In this episode, we sit down with Karen, Dan, and Mike, the passionate owners of D&K Appliances. They share their amazing journey from a small garage-based service in Springfield to a flourishing enterprise with over 40 employees and 2 locations in PA. We learn about the unique aspects that go into the growth of D&K Appliances, including their exceptional service, extensive product offerings, and the decision to expand to Flourtown.Join us for an engaging conversation about the values, challenges, and successes that have shaped D&K Appliances into the beloved community business they are today.

How does a part-time job in high school lead to owning a business? In this episode, we sit down with Sami Rineer, the owner of Board and Brush Newtown Square, PA, to talk about her journey of being an assistant to becoming a successful business owner. Sami discusses the realities of running a business, sharing the joys and challenges of being a young entrepreneur and what makes Board and Brush a beloved community space. Join us as we explore Sami's incredible journey and discover how her creativity and hard work have built a vibrant space for crafting and connecting.Visit: https://boardandbrush.com/newtownsquare/Check out their Instagram:https://www.instagram.com/boardandbrushnewtownsquare/

Everything surrounding us is made of energy including our thoughts and emotions. Starting at a young age, we experience life events, traumas and situations/people that cause us stress. This leads us to feel heavy, low vibrational emotions such as anger, guilt, shame, jealousy, etc. Overtime, they become stuck in our body and may eventually manifest into physical pain. In this episode of the Shoemaker Lab, we meet Katie, owner of Energy Healing With Katie, located in St. Alban's Circle in Newtown Square.  She shares what it's like to experience the emotional, physical, and mental recharging of a Reiki session, as well as her spiritual life coaching services.

In this episode Dane Shoemaker breaks down the key points for why his business (Shoemaker Films) started a podcast, and why it's a good idea for any business to think about starting a podcast or Youtube channel.  The benefits include being able to improve the art and craft of video production, interviewing, editing, and turning your business into a media company; business development and networking, and creating a marketing engine for your business.Check out the latest episode and if you have questions about digital marketing, video production, or business growth strategies, please visit www.shoemakerfilms.com or shoot us a DM on Instagram (@shoemaker.films)

Thinking about taking a trip to Universal or Disney?  The options and variety can be overwhelming, which is why you need to work with the experts to book your next vacation.  Heather Robinson is the founder and owner of Wish Upon A Castle, a boutique travel agency specializing in Disney and Universal resorts and theme parks.  In the next episode of Shoemaker Lab, she shares her tips for booking your next trip and reviews the many amazing experiences as well as the not-so-well-known perks that you get when booking with a travel agency.Need video services?Contact us at www.shoemakerfilms.com

We sat down with Will Nord, Executive Director of the Willows Park Preserve, who is the 501c3 established in 2019 to restore and operate the Willows Mansion, a historic and beautiful former home that sits atop a hill overlooking the Willows Park in Villanova.The space has been reimagined to operate not only as a private event center for weddings and corporate retreats to help fund its mission, but most importantly a space for free, public gathering that runs community programming and educational events.Visit https://willowsparkpreserve.org/ to learn more.

Morgan and Dane sit down with Gab and Thad, co-owners of Yo! Coffee, the brand new drive-through coffee shop in Media, PA.  The couple recently leased and renovated an old Swiss Farms store to pursue their dream of starting a business and brought a West-Coast themed drive thru concept, that is currently dominated by Starbucks and McDonalds.We deep dive on the origins of the idea, coming up with the brand's namesake, the fun branding and merch, and all of the trials and tribulations of starting a business.  Thad and Gab are world- travelers and make it a point when they are in another country or city to explore the local coffee scene.This was a fun episode, and everything the couple does is infused with humor and joy, and getting to know these two and learning about their journey into entrepreneurship was an inspiring and unforgettable experience.

Sheila Turner- Hilliard is the owner and operator of From the Top Dance Studio, located in St. Alban's Circle in Newtown Square, PA.  She is a dancer, teacher, entrepreneur, philanthropist, is the current President of Newtown Square Business Association, and a life long resident of Newtown Square.From the Top Dance studio offers a variety of dance classes catering to all ages and skill levels, celebrating it's 20-year anniversary this year.In this episode she shares her story growing up in the area and how her passion for dance and community-building began.  In 2010, her husband passed away from a brain tumor, which led her to self-publish a book on managing grief,  "Suit Up, Show Up, Shut Up:  A Girlfriend's Guide to Grief".  She continues to give back to those struggling with loss and is active in the non-profit, Eluna (formerly The Moyer Foundation).From the Top Studio of Dance is located at 3603 Chapel Rd, Newtown Square, PA. To learn more, visit their website at www.FromTheTopDance.com

In this episode we sit down with Ken Taylor, owner of the Running Place in Newtown Square.  He shares his story coming up as a Runner, Marine, Teacher, and Business Owner.

Video podcasting has grown immensely over the past 12-18 months, and represents one of the best opportunities for brands and businesses to market themselves in 2024.  It's a great way to increase authority and differentiate yourself, create a system for networking and lead generation, establishes a content "factory" for your business, and opens up or increases existing revenue channels.To learn more about Shoemaker Films, visit www.shoemakerfilms.com

Join Dane Shoemaker to discuss "what is video marketing?"

This is the introduction to Shoemaker Films.