Headcount Zero

PODCAST · business

Headcount Zero

Headcount Zero is about scaling a company with AI and no employees. Each week, Jordan breaks down one practical system to win customers, deliver better work, and protect margin.

  1. 22

    Build a Trust Center That Wins Enterprise Deals

    Solo automation consultants pursuing enterprise clients face a hidden deal-killer: vendor security questionnaires. When procurement sends you 261 questions about your encryption policy, subprocessor list, and AI data handling, you need artifacts, not explanations. This episode builds the complete trust surface that prevents deals from dying in procurement — a one-page Notion Trust Center, a living subprocessor register, a plain-language Data Processing Addendum, and a Make scenario that automates DPA signature and storage. Jordan walks through the exact structure that mirrors CAIQ, SIG, and SOC 2 frameworks, includes the AI section buyers now expect, and provides copy-safe answers for the most common questionnaire prompts. Plus: the automation that turns DPA signing from a week-long email chain into a single status change in Notion.

  2. 21

    Never Get Surprised by AI Bills Again: Throttle + Kill Switch

    Jordan shares the exact guardrail system he built after a $230 Zapier overage nearly cost him $700 in margin. You'll get a unified cost ledger that tracks LLM tokens, Zapier tasks, and Make credits per client, with Slack alerts at 60/80/100% of budget. Plus auto-throttle rules using Delay After Queue, n8n concurrency caps, and Make's built-in backoff—and kill switches on all three platforms that shut down non-critical automations before they eat your margin. Includes the complete template pack with alert formulas and platform-specific toggle recipes.

  3. 20

    Stop Writing Specs: Generate and Validate with JSON Schema Before You Build

    Turn messy client paragraphs into validated, build-ready specs using LLM JSON schema workflows. Jordan walks through the complete system: generate structured specs with OpenAI/Claude/Gemini Structured Outputs, enforce them with JSON Schema validation before any build begins, and auto-create Notion checklists from validated specs. Covers implementation paths for Make (external validator via HTTP) and n8n (Code node with Ajv or HTTP to microservice), plus the Cloudflare Worker setup that makes cross-platform validation portable. No more rewriting specs halfway through builds—the validator catches contradictions, missing fields, and impossible constraints before you touch a single module.

  4. 19

    Safe AI Email Triage: Extract, Classify, Route with Confidence Gates

    Build a production-grade AI email triage system that safely automates 80-90% of your inbox while protecting against costly misroutes. Jordan walks through the Extract → Classify → Route pattern with confidence thresholds, deterministic overrides for high-risk emails, and provider-specific rate limiting across Make, Zapier, and n8n. Learn to respect Gmail's 15,000 quota units per minute and Exchange Online's 30 messages per minute caps while implementing exponential backoff and human-review queues. Includes downloadable JSON schema, confidence rubric, and Slack alert templates.

  5. 18

    Airtable, Notion, or Postgres? Pick the Right Data Layer

    How many of your automations are one rate-limit change away from breaking? Jordan breaks down the decision framework for choosing between Airtable, Notion, and Postgres (Supabase) based on workload shape—not hype. Learn the exact throughput ceilings, concurrency limits, and cost breakpoints that determine which tool is right for your automation stack. Includes real client examples and a calculator to run your own numbers.

  6. 17

    Universal Run Log + Slack Alerts in 90 Minutes

    Build a universal automation monitoring system that catches failures before your clients do. Jordan walks through creating a Notion run log database that every workflow in your stack writes to, plus a Slack alerting layer that respects rate limits and only pings you on actual failures, duration spikes, and consecutive error patterns. The complete build takes 90 minutes, works across Make, Zapier, and n8n, and ensures you'll never learn about a broken workflow from a client email again. Includes the exact database schema, Slack app configuration, and post-run webhook snippets for immediate implementation.

  7. 16

    Four Production Controls That Let You Sleep Through Client Traffic Spikes

    If you're running ten or more Zaps, scenarios, or n8n workflows across client accounts without production-safe controls, you're one API hiccup away from a weekend you can't get back. Jordan walks through the four essential controls every automation consultant needs: idempotency keys to prevent duplicate runs, explicit retry logic that works when platforms fail you, a dead letter queue for clean error recovery, and circuit breakers to contain cascading failures. You'll see exactly where to toggle these settings in Zapier, Make, and n8n, plus the SQL and snippets to implement them across your entire client stack in about four hours.

  8. 15

    Turn Missed Calls into Booked Consults: Voice Agent with Twilio + Realtime API + Calendly

    Jordan lost an $8,000 project because his phone went to voicemail while he was in deep work. By December, he had built a Twilio voice AI agent that picks up every call, qualifies leads with natural conversation, and books consultations directly into Calendly. No receptionist, no VA—just a Node server, OpenAI's Realtime API, and about six hours of build time. This episode walks through the complete implementation: Twilio Media Streams setup, bidirectional audio handling, the critical barge-in pattern that makes interruptions feel natural, Calendly API integration for seamless booking, compliance requirements for call recording, and essential guardrails like DTMF fallbacks and human handoff options. Jordan covers the technical gotchas, latency considerations, and post-call automation that creates Notion summaries and follow-up workflows. Perfect for solo consultants who need to capture every lead without breaking focus on client work.

  9. 14

    Bill AI Usage Without Losing Margin: Stripe Meters + Token Billing

    Every month you run AI for clients on a flat retainer, you're subsidizing their usage with your margin. The gap between what the models cost and what you charge only widens as clients adopt the tools you built for them — success makes the problem worse. This episode shows you how to fix that with Stripe usage-based billing: meters, pricing plans, rate cards, and two concrete implementation paths so that by next invoice cycle, every token has a price and every client pays for what they actually use. We'll walk through setting up Stripe Meters with model and token type dimensions, creating pricing plans with automatic credits, and implementing both the zero-code Vercel AI Gateway path and the self-posting Make/n8n approach. Plus budget controls, Smart Retries for failed payments, and edge cases like backfill and usage caps.

  10. 13

    Never Ask for Passwords Again: Secure Client Credential Intake with Make Credential Requests

    Solo automation consultants face a dangerous liability: storing client passwords in Slack DMs, Google Docs, and email threads. One breach exposes every credential you've ever handled. Make's Credential Requests feature eliminates this risk entirely by letting clients authorize their own apps through secure OAuth links. Jordan walks through building a complete 4-scenario system: automated request creation, status tracking in Notion, 24/72-hour auto-nudges, and proper credential teardown when projects end. Includes handling for Enterprise compliance, non-OAuth apps using 1Password/Bitwarden Send, and addressing the Enterprise/Partner access requirements. The result: secure, trackable client onboarding that protects both you and your clients while eliminating manual password chasing forever.

  11. 12

    Build a Live ROI Dashboard Clients Check Voluntarily (Stripe + Looker Studio + Notion)

    Turn invisible automation work into undeniable ROI with a live client dashboard that updates itself. This episode walks through building a complete Stripe-to-Looker Studio pipeline that shows real money — MRR, time savings converted to dollars, and operations eliminated with price tags attached. Your clients will check it voluntarily, without you asking, because it shows them exactly why they're paying you. We cover three ingestion routes: direct connectors for immediate deployment, Google Sheets staging for cost-conscious solos, and BigQuery for bulletproof scale. You'll get the exact ROI math that makes CFOs pay attention, security settings that prevent data leaks, and the Notion embed pattern that puts everything where clients actually work. By the end, you'll have a self-serve ROI proof machine that eliminates weekly reporting while making renewals automatic. When clients can see their 3x ROI multiple anytime they want, they stop questioning your value and start bragging about their smart hiring decision.

  12. 11

    Stop Chasing Invoices: Zero-Touch Dunning with Stripe Smart Retries

    Solo operators lose thousands in recoverable revenue to failed payments they never chase. This episode shows you how to build a zero-touch dunning system using Stripe Smart Retries plus Make/Zapier webhooks that automatically recovers failed payments while you focus on delivery. Jordan walks through the exact Dashboard configuration (8 attempts over 2 weeks), webhook orchestration for customer emails and Slack alerts, Notion tracking, and Test Clock validation. Includes ACH Direct Debit handling, idempotency patterns, and the client proof dashboard that turns invisible automation into visible value. The complete system takes 90 minutes to build and runs forever—no manual follow-ups, no awkward conversations, just recovered revenue hitting your account automatically.

  13. 10

    Zero-Touch Client Onboarding: E-Sign to Welcome Pack in 45 Minutes

    Turn signed contracts into fully provisioned client workspaces in under an hour—completely automated. Jordan walks through the exact chain from PandaDoc webhook to Stripe payment processing to Notion workspace creation to Google Drive folder setup to welcome email delivery. You'll get the complete Make scenario with idempotency checks, error handlers, and rollback logic so nothing gets created twice and partial failures clean up automatically. Includes downloadable templates for the Notion Client Hub, Onboarding Runs database, Gmail welcome email, and the complete automation blueprint you can import directly into Make or Zapier.

  14. 9

    Change Order Automation: Stop Scope Creep with Slack + Notion + PandaDoc + Stripe

    Solo operators lose thousands to scope creep through informal client requests. Jordan shows you how to build a complete automation that catches every "quick favor," classifies it as in or out of scope, generates a priced change order, and blocks work until both signature and payment clear. Using Slack for approvals, Notion for data, PandaDoc for documents, and Stripe for payment gates, this system protects your margins while you sleep. Includes templates for Notion databases, PandaDoc merge fields, Slack approval buttons, and both Zapier and Make blueprints.

  15. 8

    Stop Taking Bad Discovery Calls: AI-Powered Lead Qualification That Guards Your Calendar

    Jordan tracked 83 discovery calls over six months—47 were complete wastes of time. Budget mismatches, timeline disconnects, people wanting services he doesn't even offer. That's 35 hours of billable time lost to tire-kickers while qualified leads waited. So he built an AI-powered intake system that qualifies leads before they ever see his calendar. Qualified leads get instant booking links with pricing anchored. Non-fits get helpful redirects. Zero human touch until someone's actually worth talking to. His close rate jumped from 18% to 62%—not because he got better at selling, but because he stopped wasting time on people who were never going to buy. This episode shows you exactly how to build the same system using Zapier's new AI Guardrails or Make's If-else modules, with form sanitization, LLM qualification, and bulletproof routing that never leaks calendar links to unqualified prospects.

  16. 7

    Ship a Zero-Touch Client Proof Digest (Gmail + Make + Notion) in 90 Minutes

    Your best automation work is invisible—and that's killing your client relationships. When automations run perfectly in the background, clients forget they exist and start questioning what they're paying for. This episode shows you how to build a zero-touch weekly digest that makes your invisible work visible, using Gmail, Make.com, and Notion to automatically compile everything you shipped into a client-readable proof of value. No manual reporting, no weekly check-ins—just automated visibility that reduces churn and strengthens client relationships. Jordan walks through the complete build: Gmail v4 module setup with proper search operators, LLM summarization with hallucination safeguards, Notion client portal integration, and optional Slack/PDF outputs. Includes gotchas like Gmail reauthorization limits, Notion API rate limits, timezone handling, and cost optimization strategies. Plus alternatives for Zapier, n8n, and HubSpot users. Everything you need to ship this in 90 minutes and start preventing churn immediately.

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ABOUT THIS SHOW

Headcount Zero is about scaling a company with AI and no employees. Each week, Jordan breaks down one practical system to win customers, deliver better work, and protect margin.

HOSTED BY

Jordan

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