PODCAST · business
In The Arena
by Vannevar Labs
In the Arena is a podcast about building products that matter for America’s future. Hosted by Vannevar CEO Brett Granberg and Hayley Menser, the series goes inside the fight to modernize U.S. defense and outcompete authoritarian adversaries. From product bets and mission wins to the people and principles behind them, In the Arena is a blueprint for builders on the frontlines of strategic competition.
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Why Reasoning Agents Change Everything in Defense | In The Arena
Reasoning agents have quietly crossed a threshold. In just the past few months, models gained the ability to choose and chain tools, turning them from text summarizers into systems that can actually reason, act, and adapt. For defense missions, that shift is enormous.Vannevar CEO Brett Granberg explains why the o1 –> o3 leap changed everything, how a task that once required 40 analysts a month now runs in 20 minutes, and why agents are more than “chatbots with tools.”We cover:Why tool use is the real step-changeConcrete defense use casesThe playbook for building with agents: model-agnostic, tool-first, and mission-drivenHow tech-enabled services could upend billions in prime contractsThe unsolved problems: model evaluation, UX, and hallucinationsWhat an “agent-native” team looks like, and how to build oneOutline00:00 The inflection point00:36 What are reasoning agents?03:38 Why now?04:46 New missions unlocked05:45 Vannevar case study09:17 The last 20% problem12:18 Ship fast, don’t break infra16:18 The agent product playbook20:13 Agents x sensing grid23:23 Be model-agnostic or lose26:19 3x Better, not 10% better28:24 Impact on tech-enabled services32:18 Paths forward for startups34:05 What’s real today36:10 Picking models that win38:22 Unsolved challenges39:15 Hiring an agent-native team
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Dropping Out, Raising Capital, and Starting a $1.5B Defense Tech Company | In The Arena
Vannevar CEO Brett Granberg walks through his founder journey, from the first days to a $1.5B valuation. We cover his lessons learned and key decisions he made along the way: why Vannevar is not dual-use, how to think about defense TAM, why you should reference-check your investors, and building credibility in the early days. Finally, Brett explains what shifts once you do raise venture capital – how incentives and expectations change, and why managing founder psychology and energy becomes part of the job if you want to build something durable.Highlights-- The $16K bill that triggered the leap-- Why defense-only > dual-use for actually shipping value-- How to talk TAM in defense (and how not to)-- Building credibility from zero with “part-time hooks”-- Reference-checking your investors-- Founder psychology and burnout, from survival mode to scale🔗 Careers at Vannevar: https://vannevarlabs.com/careers/Outline00:00 The very beginning01:08 Deciding to drop out of school02:24 Making the leap 03:23 The early co-founder partnership05:46 Product development before customers 07:26 Fundraising then vs. now09:39 The dual use trap (and why we avoided it) 12:33 How to think about defense TAM 15:47 Recurring revenue in defense18:03 Screening investors 20:26 Building credibility as an unknown quantity 22:13 Biggest surprises about being a founder24:08 Mindset shifts from zero to $1.5B
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Leave Your Ego at the Door | In the Arena
Vannevar CEO Brett Granberg explains the ideology behind one of our core operating principles: “Leave your ego at the door." Brett breaks down the difference between confidence and ego, and why “nice guys don’t close big deals” is lazy thinking that hurts mission outcomes.We get practical: how to hire high-agency people, how to spot toxic ego in interviews, when a strong personality becomes net-negative for the team, why learning rate is Brett’s personal success metric, and how to give high-conviction builders room to run without letting them steamroll the org. Brett also shares the operating principles that took Vannevar from 50 to 250+, the cross-functional model that 10x’s outcomes, and which roles he thinks are the hardest to hire.We discuss:Confidence vs. ego (and why ego is often a lack of self-confidence)The “net output” test for keeping or moving on from a hireRed flags in interviewsHow to structure teams for high-conviction bets without chaosScaling culture around specific outcomes as opposed to generic valuesClick here to watch a video of this episode. Outline00:00 What ego means in high performance teams00:25 Self-confidence vs. ego01:56 The line between confidence and toxicity04:37 Screening for ego in interviews09:20 Do founders need ego to succeed?11:07 Managing your own ego as a leader14:59 Can you coach out unhealthy ego?16:52 High agency leadership without steamrolling19:14 Vannevar's interview process21:59 Profile of first five hires24:29 Hiring mistakes and lessons26:31 Core operating principles28:44 Scaling culture from 50 to 250+ people33:25 Most difficult roles to hire for
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How to Make Strategic Product Bets | In The Arena
How do companies know which products to build? What are traits of a 10X product leader? Should national security startups pursue a portfolio of bets or take a couple concentrated big swings? What does it look like to balance buyer vs. customer demand in defense? In this episode, CEO Brett Granberg shares how Vannevar has navigated these questions while making strategic product bets. We explore Vannevar's product evolution, from early failures to recent strategic moves. We're hiring: https://vannevarlabs.com/careers/Click here to watch a video of this episode. Outline00:00 Introduction to building products00:22 Product bet: Economic competition02:39 Failed products and lessons learned04:44 Recognizing local vs. global maxima06:03 Handling user vs. buyer demand07:31 High conviction product ideas09:09 Customer feedback timing10:33 Structuring product teams12:10 Portfolio vs. concentrated bets14:19 Scaling product approach15:36 Most exciting new product areas16:55 How to hire product leaders18:05 Innovation boundaries19:29 Build vs. buy decisions21:15 10x product leader traits
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Building Winning BD-Engineering Partnerships in Defense | In The Arena
In this episode, learn how defense companies can close deals faster and build better products by getting business development and engineering on the same page. Vannevar CEO Brett Granberg explains why engineers should be in the room early, how forward deployed engineers shape both products and customer trust, and why time on-site with users drives the best results. Brett and Hayley also discuss avoiding the “services trap,” how to balance conviction with customer needs, and why cross-functional teams consistently win the largest defense deals.Outline00:00 What is the ideal BD-engineering relationship?02:57 Indicators of broken partnerships04:23 When to bring engineering into sales05:35 BD involvement in product decisions07:15 Balancing conviction with customer needs09:03 Avoiding shiny object syndrome10:36 Processing customer feedback13:23 Forward deployed engineer model15:06 What it means to be a "product company" vs. a "services company"18:00 When BD goes rogue20:20 Leadership team dynamics22:09 Building trust across functions
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Hardware vs. Software and Building Complete Systems | In The Arena
In this episode of In the Arena, Vannevar CEO Brett Granberg breaks down the shift from building software-only tools to integrated hardware-software systems. He shares why defense startups need to deliver complete systems (as opposed to just components), how hardware forces a different pace of iteration, and why real-world deployments – failures and all – are the only way to validate products.We cover lessons from Vannevar’s RF sensing venture, the structural challenges of defense acquisition, and what it really takes to move fast in hardware while staying mission-first.CHAPTERS00:00 Intro00:19 Do defense companies need to build both hardware and software?01:56 Deciding to build hardware as a software-first company03:45 Building exquisite systems vs. smaller, attritable nodes05:38 Differences between hardware and software builders07:15 How to learn how to build hardware09:27 How does the government customer shape how you build hardware products?13:08 How to build an integrated system14:26 Scaling software vs. hardware companies16:16 Aligning incentives when team cadences are different18:01 Building hardware as a remote-first company19:28 Lessons defense primes could learn22:12 The unexpected24:04 Build vs. buy considerationsWatch a video of this episode
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The Case for Working in Defense Tech | In the Arena
In the first episode of In the Arena, Vannevar CEO Brett Granberg discusses what it really means to build technology for the national security mission.They discuss Brett’s personal path from consulting into defense, what led him to co-found Vannevar, and why working in public service can be both meaningful and urgent.The conversation explores:Why commercial tech doesn't always translate to defenseWhat motivated the founding of a new kind of defense tech companyHow Vannevar builds agentic AI and deployable tools for mission usersThe importance of public service in a representative democracyWhy the current geopolitical moment, especially competition with China, demands a new generation of engineering talentWhether you're an engineer curious about working in defense, a policymaker thinking about tech adoption, or someone just trying to understand this evolving space, this episode offers a candid look at the mindset and mission behind Vannevar.(00:00) - Introduction (00:29) - Starting in defense (02:21) - A message to defense skeptics (06:12) - Why now? (09:35) - How will defense tech change over the next decade? (13:09) - Misconceptions about defense tech (14:39) - Defense startups vs. big tech companies (16:06) - Defense startups vs. defense primes (18:45) - Why is deterrence important? (20:34) - What would surprise someone about Vannevar? Click here to watch a video of this episode.
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ABOUT THIS SHOW
In the Arena is a podcast about building products that matter for America’s future. Hosted by Vannevar CEO Brett Granberg and Hayley Menser, the series goes inside the fight to modernize U.S. defense and outcompete authoritarian adversaries. From product bets and mission wins to the people and principles behind them, In the Arena is a blueprint for builders on the frontlines of strategic competition.
HOSTED BY
Vannevar Labs
CATEGORIES
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