Interactions + Attractions

Join us as we talk with Kimberly Jochl! From ski racing to leading Sugar Mountain Ski Resort, Kim’s journey has been shaped by discipline, resilience, and a deep respect for community. As a member of the United States Alpine Ski Team from ages sixteen to twenty-three, she experienced both success and failure at the highest level, navigated the trauma of injuries, and gained a rare, firsthand view of the world through international competition. After stepping away from racing, Kim began her career at Sugar Mountain Resort and worked her way from weed eater to Vice President, learning the business from the ground up. That climb reinforced her belief that loyalty, hard work, and respect still matter, especially in an industry built on relationships and shared responsibility. Stay connected with Kim and all things skiing in NC by visiting goskinc.com

Join us as we talk with Maddie Bartosh, Trail Programs Manager at Rutherford Outdoor Coalition. Originally from Pittsburgh, Pennsylvania, Maddie studied psychology and biology at Coastal Carolina University before heading to Western North Carolina to work with ROC. She served two 11-month terms as an AmeriCorps Trails and Education Coordinator, where she led trail workdays across 18.5 miles of trail in Rutherford County, guided outings on local trails and the Broad River, and helped coordinate youth education programs. That experience sparked a deep love for outdoor recreation, especially sustainable trail building, land stewardship, and youth education. Now as Trail Programs Manager, Maddie oversees trail programming, strengthens partnerships with groups like Conserving Carolina and the Carolina Climbers’ Coalition, and continues to engage volunteers and community members in meaningful outdoor work. She is currently developing a Regenerative Tourism Program for the Lake Lure area and a streambank restoration plan for the Broad River following Hurricane Helene, both aimed at connecting more people to the land and waters that make Rutherford County special.

Join us as we talk with Andrew Schmidt! Andrew D. Schmidt, CDME, CHME, MPA is a thirty-year veteran of the hospitality industry with a mix of hotel, destination marketing, and academic background. Andrew has worked with the Greenville-Pitt County Convention & Visitors Bureau (Visit Greenville, NC) in various capacities for thirty years and currently serves as the President & CEO for the CVB and Greenville-Pitt County Sports Commission. Andrew was an Adjunct Faculty Member of the ECU School of Hospitality Leadership from 2001-2016 and currently serves on the North Carolina Travel & Tourism Board, Economic Development Partnership of North Carolina Board, and as Chair of the NC Sports Association. Andrew holds a graduate degree from East Carolina University in the field of Public Administration and received his undergraduate degree from ECU as well. Andrew lives in Greenville, North Carolina with his wife Kim and they have five adult children. Be sure to stay up to date on what's going on in Greenville at https://www.visitgreenvillenc.com/ and stay tuned for their upcoming Pirate Fest happening in April of next year: https://www.piratefestnc.com/. Thanks for tuning in!

Join us as we flip the script and chat with our own podcast coordinator, Taylor Bass. Taylor co-created and produces the show, and also leads several other programs at UPLIFT. In this episode, we talk through the behind the scenes of podcasting, share tips and practical advice for anyone thinking about starting their own, and look at how podcasts can be a powerful way to tell your story. We’ve also linked a few helpful videos below if you’re looking for some guidance. Thanks for tuning in! https://www.youtube.com/watch?v=IEWJpxq6HVI https://www.youtube.com/watch?v=MXSkDeLdKr4&t=104s

Join us as we talk to Simone Adams! Simone is the Founder and Executive Director of Color My Outdoors, a regional nonprofit changing the outdoor narrative to celebrate People of Color. Under her leadership, Color My Outdoors has become a driving force in shaping a more inclusive outdoor industry—cultivating Leaders of Color, building confidence through family-based outdoor education, and amplifying stories that shift perceptions across the South. With two decades of nonprofit leadership experience, Simone bridges culture, community, and career access to ensure that People of Color are represented not only in outdoor recreation but also in the environmental and economic sectors that sustain it. Her work is laying the groundwork for future generations to see themselves reflected, respected, and leading in every corner of the outdoors. Be sure to stay connected with Simone and Color My Outdoors Instagram: @colormyoutdoors Website: www.colormyoutdoors.org

We are so excited to talk with Vicki Vitiello! Vicki is the Deputy Director for the North Carolina Arts Council! Vicki takes on this role with more than 25 years of leadership and senior program experience with the agency. In her 10-year tenure as Director of Operations, she oversaw pandemic recovery efforts and the distribution of $25 million in federal funding to our state’s hard-hit nonprofit arts sector. Vicki helped manage the growth of the N.C. Arts Council’s annual grants portfolio to more than 1,000 awards annually, and established the North Carolina Creative Forces Initiative, which brings arts to military-connected audiences for healing and resiliency. A lifelong advocate and supporter of the arts, Vicki has also held leadership roles at the Durham Arts Council and the Arts Council of Wilson, and served as Executive Director of the Arts and Humanities Assembly of Boulder, Colorado. A hallmark of Vicki’s approach to arts administration is building initiatives to invest in artist professional development, arts in education, and community engagement and outreach programming. Be sure to stay up to date on the NC Arts Council Website: ncarts.org Directory: www.ncarts.org/grants-resources/resources/directory-local-arts-agencies Instagram: @ncartscouncil

Join us as we talk to Paige Burns! Paige has served as Horticulture agent for Richmond County since 2007, and in addition as County Extension Director since 2019. Her work has covered multiple areas related to plants, natural resources, and economic development. Paige works with specialty crop farmers in the areas of production, pest management, farm food safety and developing marketing outlets. She also helps homeowners with lawn and garden care, pest management, and educating the public on native plants and the unique longleaf pine ecosystem. She supports the Richmond County Beekeepers Association and runs the Richmond Roots Garden Club, a monthly meet-up with programs and field trips for people passionate about plants which she started in 2023. Be sure to stay up to date on what Richmond County Extension is doing at www.richmond.ces.ncsu.edu/ and be sure to sign up for their newsletter and take a look at their calendar of events!

Join us for a conversation with a panel of experts from the NC Main Street Program! Today, we’re excited to welcome Amy Suggs, Naomi Riley, Charles Halsall, Sherry Adams, and Joy Almond. Amy Suggs is a Main Street Specialist with the NC Main Street & Rural Planning Center. She works closely with local Main Street programs, facilitating strategic planning and providing technical assistance. Amy is a frequent presenter at the NC Main Street Conference, other statewide trainings, and has shared her expertise at the National Main Street Conference, Main Street Now. Naomi Riley is the NC Main Street Education Coordinator with the NC Department of Commerce. With over 16 years of experience revitalizing communities across North Carolina, she’s known for her strategic thinking, collaborative leadership, and dedication to small businesses. Charles Halsall is a native of Pittsburgh and a graduate of Indiana University of Pennsylvania in Regional Planning. He has been with the NC Department of Commerce since 2006, serving in roles from community planner to economic development planner, and joined the NC Main Street team in 2017 as a Main Street Program Specialist. Sherry Adams brings over 35 years of experience in downtown revitalization across North Carolina and beyond. For the past 17+ years, she has served on the NC Main Street team at the North Carolina Department of Commerce, helping communities transform their downtowns into thriving economic and cultural centers. Her career spans leadership roles including Main Street Director for Rutherfordton and Burlington, Downtown Development lead in Davidson, and Vice President of Downtown Greensboro Inc. Sherry is passionate about partnerships and collaboration to build vibrant, creative downtown communities. Joy Almond served as the Main Street Manager for the City of Albemarle for eight years. During that time, she implemented the Downtown Albemarle social district, played a key role in developing the Downtown Albemarle Catalyst Grant, and led numerous community-driven events. In December 2024, Joy joined the NC Main Street and Rural Planning Center as a Main Street Program Specialist, supporting local Main Street directors to foster community engagement and economic growth. Tune in as they share insights on revitalizing downtowns, supporting local directors, building strategic plans, and turning downtowns into hubs of community, collaboration, and economic vitality. Also be sure to stay tuned for more information on the 2026 North Carolina Main Street Conference happening from March 10-12. Registration opens January 9th!

Join us as we get to talk with Jamie Karolich! Jamie is a printmaker, educator, and community builder based in the Blue Ridge Mountains of Western North Carolina. She serves as Program Director of Craft Your Commerce, an entrepreneurial learning initiative of Mountain BizWorks that supports artists and creative entrepreneurs across the 26 most western counties of North Carolina. With a background in printmaking and small business ownership through Small Batch Studio & Press, Jamie brings a hands-on understanding of the creative economy to her work, designing programs that bridge artistic practice with business strategy. Her work centers on building resilient creative ecosystems through education, financial literacy, peer connection, and economic development. Learn more and stay updated with Craft Your Commerce: Website: www.mountainbizworks.org/craft-your-commerce/ Instagram: @craftyourcommerce Thanks for tuning in!

In this episode, we sit down with four experts from the North Carolina Department of Commerce’s Main Street & Rural Planning Center to explore how rural communities across the state are building stronger, more resilient economies. Karen Smith, AICP - As the Rural Planning Program Manager, Karen brings over 30 years of experience in public-sector community and economic development planning in North Carolina, including the last 20 with the Department of Commerce. Grace Lawrence –-Serving as the South Central (Sandhills) Prosperity Zone’s Community Economic Development Planner, Grace works directly with local governments and stakeholders to provide technical assistance and implement community strategies. She’s spent 20 years preserving natural resources and advancing community development across the state. Samantha Darlington - As Community Economic Development Planner for the Southeast Region, Samantha helps rural communities turn ideas into action. She works closely with local governments and partners on strategic planning, project implementation, and stakeholder engagement. Sharon Smith - Covering North Carolina’s Northeast Region, Sharon works with community leaders to identify economic development strategies that will help move them toward their goals. Sharon lives on the Pamlico River in Little Washington with her husband and two black labs. Thanks for tuning in!

Join us as we talk with Corrina Ruffieux! Corrina is the Executive Director at Haywood County Tourism Development Authority and brings over 25 years of tourism leadership to her role. In her 2.5 years in Haywood County, she has led the creation of the county’s first Destination Master Plan, launched a full destination rebrand, and guided recovery efforts following Hurricane Helene—earning her the Haywood County Leader of the Year award. Her approach blends strategic vision with community collaboration, helping position Haywood as a model for sustainable tourism and destination stewardship.

Join us as we talk with Larry VanHoose! Larry is the Executive Director of the Alleghany County Chamber of Commerce in the Blue Ridge Mountains of North Carolina. With more than 30 years of experience as a writer, creative director, photographer, and publisher, Larry has built his career around storytelling and community connection. Before joining the Chamber, he co-owned and was the Executive Editor of Surry Living Magazine, where he spent seven years celebrating local people and places across the region. Today, Larry brings that same creative spirit to promoting Alleghany County—helping visitors and businesses discover all that the area has to offer. He and his wife, Trina, live on a small farm just off the Blue Ridge Parkway in Grayson County, Virginia, and are the proud parents of four grown children. Thanks for tuning in!

Join us as we talk with Vivianette Ortiz! As the Executive Director of Latinos Aventureros, she leads the organization in creating meaningful outdoor experiences for Latinos and communities of color, breaking barriers and fostering deep connections with nature. Through shared adventures, Latinos Aventureros builds community, encourages learning, and inspires personal growth. Under her leadership, the organization also promotes environmental awareness and sustainable practices to protect natural spaces, often collaborating with partners and community members across the Carolinas. This work reflects Ortiz’s ongoing commitment to community enrichment, inclusion, and empowerment. A native of Puerto Rico, she treasures time with her family, enjoys hiking, and has a passion for plant care. Her volunteer work within the local Latinx community highlights her holistic approach to advocacy and community development, blending her professional pursuits with her personal passions and values. Stay up to date on Vivianette and Latinos Aventureros: Facebook: Latinos Aventureros en las Carolinas (https://www.facebook.com/latinosaventureros/) Instagram: @latinosaventureros Thanks for tuning in!

Join us as we talk with Carolyn Rhodes! Carolyn is an accomplished and visionary leader with an unwavering commitment to fostering collaboration, driving innovation, and championing progressive change. With a remarkable 20-plus year journey across diverse sectors, Carolyn’s passion lies in cultivating inclusive leadership and building sustainable infrastructures. At the core of her leadership philosophy is a resolute dedication to opportunities for career advancement for all people. This principle intertwines with her pursuit of operational excellence and adherence to stringent compliance standards. Having collaborated extensively with senior executives in nonprofits, small- and mid-sized businesses, and large corporations, Carolyn brings insight into organizational development, leadership, operations and strategy. Her approach encompasses active listening, transformative challenges, motivational guidance, and inspirational encouragement, all of which inspire individuals to transcend conventional boundaries and embrace innovation. Thanks for tuning in!

Join us as we talk to Anita Brown-Graham! Anita is the founder and director of the ncIMPACT Initiative and the Gladys Hall Coates Distinguished Professor of Public Law and Government at the UNC School of Government. This initiative seeks to expand the School’s capacity to work with public officials on complex policy issues including economic mobility, the expansion of prekindergarten, and extending the labor pool. In 2020, she was named the Gladys Hall Coates Distinguished Professor of Public Law and Government at the School. Brown-Graham previously taught at the School from 1994 to 2006, specializing in governmental liability and economic development aimed at revitalizing communities. She served as director of the Institute for Emerging Issues (IEI) at North Carolina State University from 2007 to 2016, where she led efforts to build North Carolina’s capacity for economic development and prosperity, working with business, government, and higher education leaders from across the state. Brown-Graham began her career as a law clerk in the Eastern District of California. She is a William C. Friday Fellow, an American Marshall Fellow, and was named Distinguished Global Fellow by the Eisenhower Fellowships in 2021. The White House named her a 2013 Champion of Change for her work at IEI, and the Triangle Business Journal awarded her the inaugural 2021 Andrea Harris Trailblazer Award and named her a 2017 CEO of the year. Brown-Graham serves on the boards of several organizations, including Blue Cross Blue Shield of North Carolina. She earned an undergraduate degree from Louisiana State University and a law degree from UNC-Chapel Hill. Thank you for tuning in!

Join us for a conversation with Anpeytu Neier, founder of Gratitude Farm and Retreat, LLC. With a background in business development, project and staff management, public relations, marketing, team leadership, consulting, hospitality, serving on nonprofit boards of directors, crisis intervention, stress management, and teaching crisis response, resiliency skills, horse management, horse training, and riding lessons. Her passions include all of those and promoting health and knowledge of our natural environment, which is why she founded Gratitude Farm and Retreat, LLC where people have opportunities to learn about themselves and Mother Nature. She has earned recognition and awards including Rookie of the Year, Volunteer of the Year, and Dedication & Service from the Jackson, WY, Police Department Citizen's Mounted Unit, Changemaker from the Colorado Coalition Against Sexual Assault, the Deana Griswould Award for Outstanding Victim Advocate in the Non-Profit Sector from the Colorado Organization for Victim Assistance, and for 20 years of service as a 4-H Horse Project Leader. She is trained in the Mitchell models of critical incident stress management, is certified in Mental Health First Aid, serves as a personal coach especially for people experiencing trauma-related challenges and life transitions, and is writing a book about healing and thriving after childhood abuse. Be sure to stay connected with Anpeytu and Gratitude Farm by visiting her Facebook: https://www.facebook.com/people/Gratitude-Farm-and-Retreat-LLC/61553923663845/

Join us as we talk with John McCann! John is the founder and president of Partners in Performance, where his work centers on organizations culture, innovation and adaptive strategy, and leader development. His clients include the Association of Arts Presenters, Dance/USA, National Alliance for Musical Theatre, Martha Graham Dance Company, Chicago Opera Theatre, and the National Symphony Orchestra. Within the philanthropic community he has advised the Wallace Foundation, Bush Foundation, Maryland State Arts Council, Grantmakers in the Arts, Grantmakers in Education, and the National Endowment for the Arts. John serves on the boards of the Emily Krzyzewski Center, Pocosin Arts School of Fine Craft, and the Greater Tyrrell Chamber of Commerce. And in 2024, he opened the Blue Juniper Inn in Columbia, NC. The boutique hotel sits on the Scuppernong River that hosts immersive events such as writing workshops with NC Poet Laureate Jaki Shelton Green, restoration week for arts executives, and culinary experiences with Chef Hannah Holland. Stay up to date with John and his work: www.partnersinperformance.us www.impetusleadership.us www.bluejuniperinn.com

Join us as we chat with Mac Jeffers from Riversong Cabin Rentals! What started as a family dream of owning a small business turned into reality when Mac’s family discovered the charming town of Elkin, North Carolina. Drawn to the beauty of the Yadkin Valley, they found a secluded 50-acre piece of land nestled between the Mitchell River and Snow Creek. Today, Riversong offers a peaceful escape in the foothills of the Blue Ridge Mountains. Guests can enjoy nature-bathing trails, fire pits, a swimming hole on Snow Creek, and easy access to nearby vineyards, wineries, and Elkin’s renowned hiking trails. With four brand-new cabins, Riversong invites you to slow down, recharge, and connect with the beauty of North Carolina’s outdoors. Learn more and schedule time to stay at Riversong: Email: [email protected] Website: riversoncalling.com Instagram: @riversongcabinrentals

Join us as we talk with Mayor Bobbie Jones! Mayor Jones is a lifelong leader whose journey has taken him from the Marine Corps to the classroom, and now to being the Mayor of Princeville, North Carolina, the oldest town chartered by African Americans in the United States. A three-term mayor, Jones is dedicated to preserving Princeville’s powerful history while guiding it toward a thriving future. Mayor Jones believes in a vision where “Everyone Thrives.” His story is one of resilience, purpose, and hope ensuring that Princeville’s legacy is preserved for generations to come. Stay updated with the Town of Princeville: Website: www.townofprinceville.com Also don’t forget to RSVP for the UPLIFT Rural Tourism Summit at www.uplifttourism.com/calendar

Join us as we get to talk with farmer Dallas Robinson about her passion project, the Harriet Tubman Freedom Farm! Dallas loves cats, plants, and soil! Her farming journey started in 2017, when she finally took the advice of a persistent college friend to attend the Soul Fire Farmer's Immersion that summer. It was love at first ripe tomato. Dallas apprenticed on various farms in North Carolina, Illinois, and completed the Farm Beginnings Course in Asheville in the fall of 2019. The Harriet Tubman Freedom Farm was launched in 2020. Like a pea tendril meanders, so has Dallas's path and she is very grateful to have come back to the farm in Whitakers, NC. Regardless of where she's gone, the mission to heal Black people's relationship to food and land through agriculture has remained the same. You can connect with Dallas at the Harriet Tubman Freedom Farm below: Website: www.theharriettubmanfreedomfarm.com Instagram: @harriettubman_freedomfarm Also don’t forget to RSVP for the UPLIFT Rural Tourism Summit at www.uplifttourism.com/calendar

Join us as we talk with Karen Hayes! Karen is originally from Elizabeth City, North Carolina, and has a strong background in historic interpretation, community engagement and management. She obtained a B.S. in Economics and Finance, Management from Elizabeth City State University. Karen began her early career in public radio broadcasting and later diverted her attention to amplifying underrepresented voices and preserving cultural heritage at Somerset Place as a Historic Interpreter and Assistant Site Manager for ten years. Since 2008, Karen has been serving as the Historic Site Manager at Somerset Place State Historic Site and on various tourism committees. She is passionate about historic and cultural preservation and ensuring that all stories are being told and acknowledged for future generations. Stay up to date with Karen and Somerset Place: Website: www.historicsites.nc.gov/all-sites/somerset-place Instagram: @somersetplaceshs

Join us as we talk with Dave Walker! Dave directs Resourceful Communities’ Faith and Food initiative, which engages rural churches, especially rural United Methodist churches, in local food economies, more effective use of church resources and authentic community partnerships; and Healthy Communities, Healthy Economies, a Western North Carolina-focused initiative to address social determinants of health, particularly healthy local food access, economic development and outdoor engagement. Learn more about Dave and his work: www.conservationfund.org/our-priorities/resilient-communities/resourceful-communities/ www.trythisnc.org @theconservationfund

Join us as we talk with Diane Villa! Diane is the Deputy Director and Chief Communications Officer at the North Carolina Zoo, where she leads knowledgeable and passionate staff covering marketing, public relations, social media, website, events, graphics, emergency operations/security, and guest services. Her team brands and promotes the North Carolina Zoo, creates safe, memorable guest experiences, and focuses on inspiring people to make a difference for wildlife and wild places. Tune in as we explore leadership, sustainability, and what it takes to run the NC Zoo! Learn more about the NC Zoo: Instagram: @nczoo Website: www.nczoo.org

Join us as we talk to Jeff Michael, Deputy Secretary for Natural Resources at the North Carolina Department of Natural and Cultural Resources. Jeff oversees the North Carolina Zoo, Division of State Parks and Recreation, N.C. Museum of Natural Sciences, North Carolina Aquariums, and Division of Land and Water Stewardship and brings a powerful lens of leadership, conservation, and connection to the role. In this episode, we explore how natural and cultural resources can serve as powerful tools for building stronger, more connected communities across North Carolina. Learn more about the Department of Natural & Cultural Resources: Instagram: @ncculture Website: www.dncr.nc.gov

Join us as we continue our conversation with Julius Tillery, Paul Nicholson, and Gary Rudolph Redding. They are from Tillery, North Carolina and their work spans agriculture, education, law, and community empowerment. Julius Tillery is a fifth-generation cotton farmer dedicated to preserving and redefining the legacy of Black cotton farming. He founded BlackCotton, a company that transforms raw cotton into home décor and accessories, aiming to honor his roots and promote Black-grown cotton. Julius has been recognized for his leadership and contributions to agriculture and rural development. His efforts have earned him accolades such as the 2021 Williams C. Friday Award from NC State University and Distinguished Young Alumni Award from the University of North Carolina at Chapel Hill. Paul Nicholson is a proud native of Tillery, NC and currently serves as the Director of a nonprofit organization based in Halifax County, dedicated to empowering youth across District 27. Paul has held impactful roles in public, charter, and private educational institutions. His diverse experience fuels his mission to guide the next generation toward their own greatness, blending technology, mentorship, and purpose-driven leadership to create lasting change. Gary Rudolph Redding is a dedicated attorney and educator with a deep commitment to public interest law and community empowerment. A native of Tillery, NC, he is a third-generation “resettler” in the historic Tillery New Deal Resettlement Project, an initiative born from President Franklin D. Roosevelt’s 1935 New Deal. Rooted in his humble beginnings and inspired by his family’s legacy, Gary continues to uplift marginalized voices and shape narratives that honor history, identity, and justice. Thanks for joining us for this two part conversation with Gary, Paul, and Julius! Be sure to follow Gary, Paul, and Julius to stay up to date on their work: Instagram: @garyrredding, @thebrotherhoodnonprofit, @blackcotton.us

Join us as we talk to Julius Tillery, Paul Nicholson, and Gary Rudolph Redding, three men from Tillery, North Carolina whose work spans agriculture, education, law, and community empowerment. Julius Tillery is a fifth-generation cotton farmer dedicated to preserving and redefining the legacy of Black cotton farming. He founded BlackCotton, a company that transforms raw cotton into home décor and accessories, aiming to honor his roots and promote Black-grown cotton. Julius has been recognized for his leadership and contributions to agriculture and rural development. His efforts have earned him accolades such as the 2021 Williams C. Friday Award from NC State University and Distinguished Young Alumni Award from the University of North Carolina at Chapel Hill. Paul Nicholson is a proud native of Tillery, NC and currently serves as the Director of a nonprofit organization based in Halifax County, dedicated to empowering youth across District 27. Paul has held impactful roles in public, charter, and private educational institutions. His diverse experience fuels his mission to guide the next generation toward their own greatness, blending technology, mentorship, and purpose-driven leadership to create lasting change. Gary Rudolph Redding is a dedicated attorney and educator with a deep commitment to public interest law and community empowerment. A native of Tillery, NC, he is a third-generation “resettler” in the historic Tillery New Deal Resettlement Project, an initiative born from President Franklin D. Roosevelt’s 1935 New Deal. Rooted in his humble beginnings and inspired by his family’s legacy, Gary continues to uplift marginalized voices and shape narratives that honor history, identity, and justice. This is just Part 1 of our conversation, tune in next week for Part 2 as we continue diving into their journeys and impact. Be sure to follow Gary, Paul, and Julius to stay up to date on their work: Instagram: @garyrredding, @thebrotherhoodnonprofit, @blackcotton.us

Join us as we continue the conversation about ethical wildlife experiences with Joe Jacob, President of Haw River Canoe & Kayak! An aquatic biologist and environmentalist, Joe spent over 20 years with The Nature Conservancy before launching his paddlesports business. With a background in marine ecology, teaching, and outdoor guiding, Joe is passionate about helping others connect with nature through responsible recreation on the Haw River. Learn more about Joe and Haw River Canoe & Kayak on any of their channels below: Website: https://hawrivercanoe.com/about-us/ Instagram: @haw_river_canoe_kayak Facebook: Haw River Canoe & Kayak Company

Welcome back to the fourth episode of our series leading up to the Wildlife Wednesday Series! Today, we’re joined by Jennifer Hadley, an award-winning wildlife photographer, filmmaker, and guide based in Raleigh, North Carolina. Jennifer brings expertise, heart, and a deep respect for animals and wild places into every aspect of her work — whether she’s guiding a photography workshop in Alaska or helping students understand the endangered red wolf’s story. From the Arctic to Africa and beyond, Jennifer’s mission is clear: to use photography and film as powerful tools for conservation, education, and ethical storytelling. In this conversation, she shares how her lens helps spark stewardship, why behavior-based photography matters, and how we can all be more mindful when encountering wildlife — whether it’s behind the camera or out in the wild. Learn more & connect with Jennifer: Website: www.jenniferhadleyphotography.com/ Instagram: @jenhadleyphotos Facebook: www.facebook.com/jenniferhadleyphotography

Welcome back to the third episode of our four-part podcast series leading up to the Wildlife Wednesday Series on June 11 & 18! In this episode, we get to talk with Kelly McCoy, a fisheries biologist and the founder of RiverGirl Fishing Company. Kelly brings education, heart, and deep-rooted respect to everything she does. Whether she’s sending her guests on a kayak trip or simply encouraging visitors to pause and appreciate the wildlife around them, her mission is clear: educate, empower, and inspire stewardship. In this conversation, Kelly shares how RiverGirl encourages ethical wildlife interaction and sustainable tourism, reminding us that the best way to love nature is to learn more about it. Learn more & connect with RiverGirl:
 Website: rivergirlfishing.com
 Instagram: @rivergirlfishingco

Welcome back to the second episode of our four-part podcast series leading up to the Wildlife Wednesday Series on June 11 & 18! Our guest, Grady “Tree” Cole is a graduate from the University of Oklahoma. He began traveling and found a career in ethical wildlife ecotourism, having led trips in Hawai’i, the Virgin Islands, and the Outer Banks. Tree enjoys helping people appreciate nature and wildlife and hopes to instill confidence in everyone’s ability to get outside and explore. In this episode, Tree shares his thoughtful approach to interacting with wildlife, emphasizing education and ethical practices and encourages a mindset of “just enjoying the view.” Learn more & connect with Tree:
 Website: thelivelost.com Instagram: @TourGuideTree

This episode kicks off a special four-part podcast series leading up to our Wildlife Wednesday Webinar series on June 11 & 18! Our guest, Tal Galton, is a lifelong naturalist and founder of Snakeroot Ecotours, where he’s been guiding people through wild places for 30 years. Before launching his ecotourism business, Tal spent two decades teaching in experiential learning environments like the Arthur Morgan School and The Arete Project. He also writes a column on Appalachian ecology for Ashville's Mountain Xpress, coaches cross country, and co-founded the South Toe Conservation Fund. In this episode, Tal shares his thoughtful approach to connecting people with place, the ethics of wildlife tourism, and how education can support conservation efforts. Learn more & connect with Tal:
 Website: snakerootecotours.com
 Blog: https://www.snakerootecotours.com/blog Instagram: @snakeroot.eco Facebook: Snakeroot Ecotours

Join us as we talk with Maggie Moncus! A proud Yadkin County native, Maggie has always carried a deep love for her community. After earning a degree in General Marketing from Appalachian State University, she returned home to serve the place that shaped her. Now, as the Executive Assistant for both the Yadkin County Chamber of Commerce and the Yadkin County Tourism Development Authority, Maggie is passionate about promoting her hometown through creative marketing, local events, and storytelling that highlights Yadkin’s charm as a hidden gem in North Carolina’s wine country. When she’s not working, you’ll find her adventuring with her yellow lab, Charlee, or enjoying everything the state has to offer. Stay connected with what’s happening in Yadkin County by following: Instagram: @visityadkinnc Website: VisitYadkin.com Facebook: Visit Yadkin

Join us as we talk with Cynthia Ellis, founder of C. Ellis Management, who’s passionate about helping people succeed. Cynthia is a Small Business Consultant and Growth Strategist based in North Carolina with 28 years of experience in the retail, banking, and healthcare industries. As a 12-year business consultant, she focuses on the positive impact of economic development in communities as a whole, and in the lives of entrepreneurs. She is the Founder and CEO of C. Ellis Management LLC and Co-founder of Raising the Barr Nonprofit Organization. Find Cynthia on her socials below: TikTok: c@ellismgmt Instagram: @cellismgmt Threads: @cellismgmt Facebook: Biz Coach C Website: www.cellismgmt.com

Truth, Entertainment & Legacy: The Art of Storytelling Join us as we talk with Tyler Halstead, Director of Exhibitions and Collections at the Siamese Twins Museum, part of the Surry Arts Council in Mount Airy, North Carolina. Tyler shares his journey from earning a BFA in Arts and Visual Culture at Appalachian State University to fulfilling his dream of working in the museum field. With a passion for arts, history, and storytelling- fueled by the support of his mother and wife- Tyler plays a key role in preserving and sharing the legacy of Eng and Chang Bunker. Tune in to learn more about history, heritage, and the power of storytelling in rural spaces! Explore the Siamese Twins Museum and other venues under the Surry Arts Council online: Website: surryarts.org Facebook: Surry Arts Council Instagram: @surryartscouncil And be sure to stay updated on what UPLIFT is doing at uplifttourism.com.

Join us as we chat with Tony Waldron at the Flying Disc Clubhouse, where disc golf meets and local history in rural Caswell County. Discover how a historic 1936 cabin and its surrounding land were transformed into a community-driven destination, blending the love of private disc golf courses and local storytelling. We’ll dive into the rise of disc golf tourism, the benefits of private courses, and how Tony and his wife Gillian started their journey. Find the Flying Disc Clubhouse online: flyingdiscbeer.com Instagram: @flyingdiscclubhouse Facebook: Flying Disc Clubhouse And be sure to stay up to date with what UPLIFT is doing at uplifttourism.com!

Join us as we talk with Dwayne Patterson, former Director of NC State Parks, about his impactful career in public service. Dwayne secured historic funding, helped to expand park lands, and increased diversity in park ranger hires. We’ll explore his legacy, from launching the Schools in Parks program to shaping policies that enhance access and inclusion. Tune in for insights on leadership, people skills, and the future of outdoor recreation in North Carolina. To learn more about the parks you can visit ncparks.gov and be sure to stay updated on what UPLIFT is up to at uplifttourism.com!

Join us as we talk with Dr. Lisa Nelson, a passionate cycling advocate who founded The Black Farm Tour to highlight black farmers, economic empowerment, and community. Inspired by her work with Triangle Bike Works, she turned long-distance cycling into a tool for education, connection, and change. Now in its fourth year, the tour brings riders together to explore history, support black-owned farms, and build a stronger future. Tune in to hear how she’s using cycling to reclaim narratives and create lasting impact. Learn more at www.trianglebikeworks.org, www.blackfarmtour.us, and https://youtu.be/P2r_TOVqmrE. Also, be sure to stay updated on what UPLIFT is doing at www.uplifttourism.com!

Get ready for an unforgettable night of style, sound, and culture. Join us as we talk with Jennifer Everett about the 3rd annual Queens March, happening March 26 at the Bechtler Museum of Modern Art. This passion project is more than just an event. It’s a movement, celebrating the diverse talents, gifts, and voices of women. From live performances to fashion, art, and mentorship, Queens March is all about creating opportunities for women to share their gifts and be uplifted. Be part of this celebration and show us what you’re working with! Learn more and get your tickets at www.cltqueens.com/events/queens-march-2025 and stay updated with UPLIFT at www.uplifttourism.com!

Join us as we talk to Jessica Roberts, Executive Director at Mount Airy Tourism Development Authority & Tourism Partnership of Surry County. Jessica shares insights on everything from the rise of ‘bleisure’ travel to the region’s other offerings such as weddings and wineries. Be sure to tune in to learn more about how to experience all the Blue Ridge and Mayberry areas have to offer and learn about Jessica's journey. Be sure to visit www.visitmayberry.com to learn more and stay updated with UPLIFT at www.uplifttourism.com.

Join us as we talk with Joey Bennett! Joey is Director of the Cole Auditorium at Richmond Community College, having earned an associate degree from Richmond Community College and an undergrad degree and a M.B.A. from UNC-Pembroke. He has been with Richmond Community College Cole Auditorium full-time since 2001 and has served as Auditorium Director since 2008. A born-again believer in Jesus Christ, Joey is blessed with the opportunity to serve in numerous capacities at Sweet Haven Church of Rockingham. An active and proud member of the Richmond County community, Joey has served in the past on several local boards. Currently, Joey is the chair of the allocation committees for the Richmond County United Way, serves on the planning committee for Leadership Richmond, and serves on the Hamlet SECU Advisory Committee. He highly encourages everyone to get involved in their local communities to make those places better! He encourages you not to say that there isn’t anything to do in your local community. In case you were wondering, Joey does still find time to sleep on occasion between work, community service, and participating in local activities, but only does so when absolutely necessary. To learn more about Cole Auditorium at Richmond Community College visit www.richmondcc.edu and be sure to stay updated on what UPLIFT is doing here: www.uplifttourism.com/.

Join us as we talk with Dana Horne! Dana, co-founder of Twisted Vines Vineyard, has crafted a legacy of love, faith, and resilience alongside her high school sweetheart. Together, they planted the first vines in 2009, stepping into winemaking with little experience but a lot of determination. Through years of hard work, they cultivated a thriving vineyard. In 2019, they introduced a u-pick vineyard, which was met with enthusiasm from visitors who wanted to celebrate their special moments on the property. This led Dana to expand Twisted Vines into a venue for weddings, vow renewals, and reunions. With a deep passion for building connections and creating joyful memories, Dana envisions Twisted Vines Vineyard as a place woven into the stories of each visitor—where new friendships and lasting memories flourish. To learn more about Twisted Vines Vineyard, visit https://www.twistedvinesvineyard.com/ and be sure to stay updated on what UPLIFT is doing here: https://www.uplifttourism.com/.

Join us as we talk with Aletha Williams! Aletha, originally from Montego Bay, Jamaica, is a wellness coach and founder of Inner Starr Compass Healing, a business dedicated to integrative wellness and personal empowerment. After an impactful 20-year career in the U.S. Navy, where she was among the first women to serve on Naval Combatant Ships, Aletha shifted her focus to helping others overcome personal roadblocks and embrace holistic healing. A recent graduate of the UPLIFT Tourism Incubator program, she brings her passion for service and community to her coaching practice, which incorporates innovative wellness techniques, including biofeedback and equine-assisted growth, to support clients on their journey to wellness and confidence. To learn more about Aletha visit https://www.innerstarrcompasshealing.com/ and be sure to stay updated on what UPLIFT is doing here: https://www.uplifttourism.com/.

Join us as we chat with Danielle Capps, Assistant Professor in Hospitality at Appalachian State University's Walker College of Business. Danni brings a deep passion in distillery tourism, consumer behavior in the bourbon industry, wine tourism, and hospitality employee well-being. She teaches students about the vast opportunities within the hospitality and tourism industry, empowering them to apply their knowledge in meaningful ways. In this episode, Danni shares insights on how we can create emotional connections through our travels and how storytelling can inspire responsible tourism.

Join us as we talk with Derek Crawford! Derek is the owner and general manager of MEGA Park, a family-friendly entertainment center in Hamlet, North Carolina. Inspired by his love of travel, community, and his faith, Derek created MEGA Park as a place where people of all ages could come together for fun, excitement, and connection. As a certified member of the UPLIFT NC Tourism Incubator and Accelerator Program, Derek is dedicated to supporting the local economy and promoting Hamlet as a destination for visitors. At MEGA Park, you'll find a variety of virtual reality games, offering something for everyone. To experience the fun and excitement of MEGA Park visit https://megaparkusa.com and be sure to stay updated on what UPLIFT is doing: https://www.uplifttourism.com/.

Join us as we talk with Nicole Outlaw! Originally from Bertie County, Nicole has extensive leadership experience in the healthcare and education sectors, as well as an Associate of Science degree in business administration from Averett University. As a self-proclaimed change agent, Nicole serves on local community boards such as the Albemarle chapter of the North Carolina Community Foundation, the board of the Bertie County YMCA, and of Cultivator NC. She is a founding director of Pride of Bertie, a developing non-profit, as well as a founding member of the Bertie County Small Business Network. She is currently serving on the branding committee for Bertie County working with Destination By Design and also the steering committee for a community driven arts project in Bertie County, in partnership with the Department of Natural and Cultural Resources and the North Carolina Museum of Art. To learn more about one of the projects that Nicole works on, Destination Bertie, click here: https://www.destinationbertie.com/. Also, be sure to stay updated on what UPLIFT is doing here: https://www.uplifttourism.com/.

Explore the dynamic energy of the Great Trails State Conference in this special episode! UPLIFT team member Jennifer Everett takes you behind the scenes with exclusive interviews, capturing the insights and experiences of attendees. Hear from Katie Elliott, Vivianette Ortiz Caraballo, Palmer McIntyre, Jimmy Prestwood, Charlynne Smith, Trey Fouché, Iona Thomas, and Bruce Naegelen as they share their thoughts and key takeaways from the event. Don't forget, Great Trails State Day is on October 19—celebrate North Carolina's incredible trail systems and explore how they connect communities! To learn more about the Great Trails State initiatives check out www.greattrailsnc.com and be sure to stay updated on what UPLIFT is doing at www.uplifttourism.com.

Join us as we get to talk with Christina Riley! Christina is the social media guru and chief barbecue taster for the popular brand, NC Tripping. Growing up in both Pennsylvania and West Virginia, Christina found her forever home in North Carolina in 2015. Since then, she’s been traveling all 100 counties and documenting it for the website she and her husband have built to inspire others to also fall in love with their chosen home. To learn more about NC Tripping and what Christina is up to, be sure to check out her website www.nctripping.com/ and follow her on socials @NCTripping. Also, be sure to stay up to date on what UPLIFT is doing here: www.uplifttourism.com/.

Welcome to Season 3! Join as as we talk with Zoe van Buren. Zoe serves as the Folklife Director for the North Carolina Arts Council, a division of the North Carolina Department of Natural and Cultural Resources. In this role, Zoe manages grants and projects dedicated to preserving and revitalizing folk and traditional arts across all 100 counties of North Carolina. Her work includes overseeing programs like the North Carolina Heritage Awards, Traditional Arts Programs for Students, Folklife Apprenticeships, and grants supporting folklife organizations. To learn more about all of these programs and the work that Zoe does you can visit https://www.ncarts.org/ and be sure to stay updated on what UPLIFT is doing at https://www.uplifttourism.com/.

Join us for an engaging conversation with Palmer McIntyre from the Great Trails State Coalition! Palmer is the Coordinator for the North Carolina Great Trails State Coalition and former Director of the NC Year of the Trail, and shared insights into the coalition's primary objectives and origins. We explore initiatives like the Year of the Trail, which ignited statewide enthusiasm for trails, and discuss how you can support the coalition's efforts. Plus, we're here to spread the word about the upcoming Great Trails State Conference in September! For more information on becoming a member or registering for the conference, visit https://greattrailsstatecoalition.org/ and be sure to stay updated on what UPLIFT is doing here: https://www.uplifttourism.com/.

Join us as we get to talk with Kullen and Philip Bell, from the Coharie Tribe in Sampson County! Kullen has stepped into a leadership role within the Great Coharie River Initiative and been at the helm of the Coharie’s eco-tourism activities (Coharie River Tours), coordinating and leading kayaking tours for hundreds of individuals throughout the state. Philip is the co-creator of The Great Coharie River Initiative and oversees environmental operations in the local rivers, aquatic environs of the tribal community, and supports tribal cultural arts programs. Coharie River Tours provide residents and visitors of Sampson County a resource for guided kayak trips, history of Coharie Tribe, the exploration of nature, relaxation, adventure, self-discovery, and a greater overall connection with the outdoors. To learn more about the Coharie Tribe and book a kayak trip visit: https://coharietribe.org/ and be sure to stay updated on what UPLIFT is doing here: https://www.uplifttourism.com/.