Keys to the Market Podcast

The holiday season is here, and while it brings cheer and celebration, it also adds unique challenges to the workplace. In this episode, we explore strategies to stay productive, balanced, and joyful during one of the busiest times of the year. Whether you're managing end-of-year deadlines, juggling family obligations, or working in industries where the holidays mean peak season, we've got you covered. Tune in for practical tips on managing stress, staying motivated, and making the most of the festive spirit—even when you're on the clock. Grab your favorite holiday drink and join us as we share inspiring stories, actionable advice, and a little seasonal magic to help you thrive during the holidays! 🎄✨

This week on Key's to the Market Podcast, we sit down and dissect the Arkansas Real Estate Contract! We discuss key points and timelines that are often times looked over and can be big mistake to your business and your clients!   

On this episode of Key's to the Market we are discussing Open Houses! Open Houses can be a great way to capture FREE leads. We discuss how to market your open houses and the how to be safe when hosting an open house! 

In this episode of Key's to the Market, we dive deep into the world of insurance with special guests Courtney Sequin and Kaylee Creed from CK Allstate Agency. Join us as we explore the essentials of personal and business insurance, uncover common misconceptions, and discuss how to choose the right coverage for your needs. Courtney and Kaylee share their expertise on everything that comes with the world of insurance. This episode is packed with valuable insights to help you make informed decisions about your insurance needs. Tune in to gain a better understanding of how insurance can protect you and your assets! Don't forget to subscribe and leave a review!

Welcome to "Rules, Regulations, and Realities of HOA's" your essential guide to navigating the world of Homeowners Associations. In this podcast, we'll explore what an HOA is, how these communities are managed, and the critical aspects you need to know as an agent helping a buyer naviagate purchasing a home in an HOA subdivision.  Join us as we break down the fundamentals of HOAs, from their purpose and governance to the day-to-day operations that keep these communities thriving. We'll dive into important topics like what to look for when considering an HOA, the significance of the Bill of Assurances, and how special improvement taxes can impact your investment.

As the leaves change and temperatures drop, it's time for realtors to embrace the vibrant opportunities that fall brings! In this episode, we dive into creative and effective marketing strategies tailored for the autumn season. From hosting cozy open houses with seasonal treats to leveraging social media for fall-themed content, we explore innovative ways to connect with clients and stand out in a competitive market. Join us as we share tips on community engagement and unique events that resonate with buyers and sellers alike. Whether you're a seasoned agent or just starting out, this episode will equip you with fresh ideas to make the most of fall in your real estate business. Tune in for inspiration and actionable insights to help your marketing flourish this season.   To get a copy of the "You've been Boo'ed" to enteract with past clients email us at [email protected] 

In this episode of Key's to the Market, we discuss the critical topic of realtor safety. Join us as we explore strategies for staying safe while navigating open houses, showings, and client meetings. We'll cover the latest technology and apps designed to enhance your security on the job. Whether you're a seasoned agent or just starting your career, this episode is packed with actionable insights to help you protect yourself and your business. Tune in and empower yourself with the tools you need to stay safe in the real estate world!   We met with Tonia Rollins, owner of Damsel in Defense. Her company is all about safety!! They offer safety classes, safety devices and they even have a FREE app that you can download that has amazing safety features. You can visit the website at mysamselpro.net/PRO35176 If you have any questions about items on the website, classes, or the app you can reach out to Tonia at 501-626-9917 or [email protected]  

In this episode of "Key's to the Market," we dive deep into the world of new construction from two critical perspectives: the realtor and the buyer. For realtors, we explore the unique challenges and strategies involved in guiding clients through the new construction process. Discover how to effectively collaborate with builders, manage expectations, and stay ahead of industry trends. For buyers, we break down the essential steps in turning a vision into reality, from selecting the perfect lot to understanding contracts and financing options. Learn how to make informed decisions and avoid common pitfalls. Join us for practical tips, and real-world examples that will empower both realtors and buyers to excel in the exciting realm of new construction. Whether you're building a career or building a home, this episode has the insights you need to succeed.

Working in real estate full time or part time as a parent can be challenging. As a mom of 6, Jessica shares how she has managed being a mom while also running 5 real esate offices and being a top producer! Listen and see how she does it! 

This week we gathered a list of questions from listeners and agents in our market place. Take a listen to see what we have to say! 

There are lots of changes coming to the real estate industry in just a few short weeks! Learning how to navigate these changes are crucial to your career. Take a listen to this weeks episode to learn what the changes are and how to do business moving forward.    For more information visit the NAR website directly at https://www.nar.realtor

Has commercial real estate every interested you? This week we have a guest speaker, Eric Shelnut, join us to discuss commercial real estate! 

Working in, buying, and selling Real Estate can bring out LOTS of emotions!! In this episode we discuss how to take the emotions OUT of your real estate transactions! 

Working in the Real Estate industry, vacations are definitely a must! Join us this week to learn how to navigate your business while on vacation and how to prepare!   

Megan Crist joins us again this week to discuss down payment assistance programs and how it can benifit buyers in todays real estate market! 

This week we have guest speaker, Megan Crist, with Guild Mortgage in Benton, Arkansas join us to discuss mobile homes and the process of obtaining financing on mobile homes! Some think that financing a mobile home is difficult but you may be suprised! Tune in and listen to what Megan has to say! 

This week on Keys to the Market we discuss how to revive a stale listing! Do you have a listing that's been sitting on the market for a while? You might want to take a listen! 

This week we have guest speaker, Brandon Ball, with BLB Home Inspections on the podcast to share the importance of getting a home inspection. We go over what exactly a home inspector inspects, the process, why you need a home inspection, and answers many more questions! Be sure to tune in! 

On Part 2 of Our take away's from Ninja Selling we discuss the buyer and seller process. 

Last week Jessica spent 4 full day's at the Ninja Training in Little Rock, AR. She had so many take away's we wanted to sit down and share the main take away's with you!   

This week we continue with out Q & A's with appraiser, Rick Bertrum! 

Join us in this episode as we dive into the world of real estate appraisals with Rick Bertrum, a seasoned professional with years of experience in the industry. Our guest provides invaluable insights into the intricate process of property valuation. In this enlightening conversation, we explore the methodologies and factors that appraisers consider when determining the value of a property. From market trends and comparable sales to the nuances of location and property condition, our guest sheds light on the complex variables that influence appraisal outcomes. Discover the challenges and rewards of the appraiser's profession as we discuss the importance of accuracy, integrity, and adherence to industry standards. Gain a deeper understanding of how appraisers play a crucial role in real estate transactions, ensuring fairness and transparency for buyers, sellers, and lenders alike. Whether you're a homeowner, investor, or simply curious about the dynamics of real estate valuation, this episode offers valuable perspectives from someone on the front lines of property appraisal. Tune in to gain a deeper appreciation for the art and science behind determining the worth of real estate assets.

Welcome to "Navigating the Gray Area," where we dive deep into the complexities of dual agency in real estate. In this episode, we shine a spotlight on the often misunderstood concept of dual agency. Dual agency occurs when a real estate agent represents both the buyer and the seller in a transaction. While this arrangement can offer convenience and efficiency, it also raises significant ethical questions and potential conflicts of interest. Join us as we explore the intricacies of dual agency, discussing its pros and cons, legal implications, and best practices for agents.  Whether you're a seasoned real estate professional or a new agent, this episode will provide valuable insights into navigating the gray areas of dual agency and ensuring fair and transparent transactions for all parties involved. Tune in and empower yourself with knowledge in the world of real estate.

Join us as we discuss authentic marketing on this week of Keys to the Market Podcast! From genuine storytelling to building trust with your clients, we explore the strategies and techniques that resonate and connect in today's crowded digital landscape. Discover how authenticity can elevate your brand and create meaningful relationships with your clients. 

Title work and title fraud are crucial topics in the realm of property ownership and real estate transactions. In this podcast, we delve into the intricacies of title work, exploring how it determines legal ownership of property and safeguards against title fraud. From understanding the role of title searches and insurance to identifying common red flags for fraudulent activities, we aim to equip listeners with valuable insights to navigate the complexities of real estate transactions confidently. Tune in to gain a deeper understanding of title work and how to protect yourself from title fraud.

This week on Key's to the Market Podcast we discuss brokers licenses! Have you been thinking about taking your broker course? Trying to decide what the pro's and con's are and if its worth your time? We discuss the different types of brokers, what the point of becoming a broker is, and what it takes to become a broker! Take a listen! 

With every job you run into working with difficult people. Especially in the real estate world.. As Real Estate Agents it's our job to walk our clients through their transaction with education and excpectations upfront so help avoid difficult situations. Join Lacy and Jessica as they discuss how they deal with working with difficult agents and clients!   

In Epiosde 17 we talk about time blocking, schedules, accountability, and more! Does time blocking really work? How do you time block? Do schedules create consistancy in your business? Take a listen to find out!  Let us know what tools you use to time block/creating schedules! We want to know what works for you! 

In this episode, we dive into the intricacies of obtaining a mortgage loan as a home buyer. Explore the step-by-step process from understanding credit scores to navigating different loan options. Jake Arey, with Verity Mortgage in Benton, Arkansas shares valuable insights, tips, and considerations to empower you on your home-buying journey. Whether you're a first time home buyer or looking to upgrade, this episode provides essential information to make informed decisions about securing the right mortgage! 

In this episode of Keys to the Market we go over our MUST HAVE apps that we use daily in our real estate business from prospecting to marketing to saftey, we share it all!    Lacy and Jessica's MUST HAVE apps, Forewarn- Saftey  Canva Google Calendar  Capcut- Video Editor FREE TikTok Facebook (Meta Business Suite) - Schedule out content Linked In Cubicasa-(Measures floor plans)  Quickbooks- Track Mileage and Transactions MileIQ- Tack Mileage  Chat GBT- Create listing descriptions, social media posts, write emails, come up with topics  Showing Time- schedule showings  Home by Showing Time - Sellers App Version  Homes.com- Use to be Homesnap (can pull up other agents to see their past sales, their company, contact info)  CamScanner- Turns photos into pdf's RPR- Connects directly to MLS for quick info Parceled- Gives parcel number Owner name What bank its financed with  Sales history  Landglide- Free for a week $99 per year  Centriq- identify the age and parts for HVAC and appliances   Let us know if you have any other must have apps! We would love to hear about them! Email us at [email protected]!!  

Join us as we have a guest speaker this week on Keys to The Market Podcast! Jason Davis, attorney and owner of Davis Firm, PLLC in Little Rock, Arkansas joins us to go over some important topics that we see often in the real estate industry!  We dive deep into real estate law and litigation, the ins and outs of evictions, business and estate planning, plus we touch on the Corporate Transparency Act.    A few show notes from Jason:  Abandoned Property Statute: 18-16-108. Property left on premises after termination of lease. (a) Upon the voluntary or involuntary termination of any lease agreement, all property left in and about the premises by the lessee shall be considered abandoned and may be disposed of by the lessor as the lessor shall see fit without recourse by the lessee. (b) All property placed on the premises by the tenant or lessee is subject to a lien in favor of the lessor for the payment of all sums agreed to be paid by the lessee. Jason advises including notice of this statute to the tenant upon eviction/termination. Here are some points on the Corporate Transparency Act and Beneficial Ownership Information (BOI) reporting: FAQs: https://www.fincen.gov/boi-faqs FILING PORTAL: https://boiefiling.fincen.gov/fileboir   If you have questions be sure to email us at [email protected]! 

Explore our processes of working with sellers in Episode 13 of Keys to the Market! From marketing strategies to navigating negotiations, we cover it all! Learn our process from the time of contact to the closing table!   

Explore the in's and out's of working with buyers in this episode! From understanding each buyers unique needs, to mastering negotiation skills, join us as we delve into the art of creating successful buyer-agent relationships. We go over our step by step process of how we handle working with buyers from the first contact to the closing table! 

In this episode of Keys to the Market we dive into the world of real estate and the strategies of working effectively with investors. Join us as we explore the crucial aspects of understanding investor goals, assessing risks, and tailoring investment strategies to meet their unique objectives. Lacy and Jessica share tips on conducting the research for the investors, identifiying off market properties for investors, and how to provide investors with the information they need to make informed decisions.  Whether your're a seasoned real estate professional or just entering the field, this episode equips you with the knowledge and insights to foster successful collaborations with investors and achieve mutual success in the dynamic world of real estate Thanks for tuning in!  -Lacy and Jessica 

Explore the ins and outs of property managment with us, this week in episode 9 of, Keys to the Market Podcast! We cover, How Jessica got started in Property Managment When to know its time to hire a property manager What property managment companies offer Whether you're a seasoned investor or just getting started in rentals join us to learn all things property managment!  If you have questions about property managment or you're interested in investing here in Arkansas and need a property manager contact us at [email protected] or call Prime Realty and Property Managment at 501-304-8342 at let them know you listened to the podcast!!  Thanks! Lacy and Jessica

Unlock your success in your real estate business with our 2024 Goal Setting Episode! Join us as we share invaluble insights, strategies, and actionable steps to help you navigate and conquor your real estate ambitions!  Don't forget to download our free spreedsheet tracker to help you stay on top of tracking your real estate business in 2024!  Download and Copy Here: https://docs.google.com/spreadsheets/d/1tFZOrzt0B-pPSzOUMVWqHH8xgjThvibl/copy?usp=sharing&ouid=107495510355263591530&rtpof=true&sd=true

In this episode, we welcome guest Rachel Coney to delve into the world of email marketing and newsletters. Rachel shares valuable tips on how to effectively utilize newsletters as a tool for nurture marketing, particularly in industries where clients may not need services regularly. She emphasizes the importance of keeping audiences engaged without direct sales or referral requests, offering a blend of personal touches and valuable information tailored to diverse interests. Topics Covered: Introduction to Newsletters in Digital Marketing: Understanding the role and impact of newsletters in digital marketing. Target Audience for Newsletters: Identifying who should receive your newsletters, including leads and others in your professional circle. Content Strategy for Newsletters: Tips on what to include in your newsletters to engage your audience effectively. Importance of Consistency in Sending Newsletters: How consistent scheduling (or lack thereof) impacts newsletter effectiveness. Multiple Purposes of Newsletters: Balancing entertainment, information, and persuasion in newsletter content. Content Blocks in Newsletters: Utilizing different content blocks to address various aspects like market updates, featured listings, and seasonal tips. Personalization in Newsletters: Including personal recommendations or experiences to create a connection with the audience. Frequency of Sending Newsletters: Deciding whether to send newsletters monthly or weekly based on your capacity and business goals. Platforms and Tools for Creating Newsletters: Recommendations for creating visually appealing and effective newsletters. Growing Your Email List: Strategies for expanding your newsletter audience through social media and maintaining an updated database. This episode provides a comprehensive guide for anyone looking to start or improve their email marketing strategy, highlighting the importance of newsletters in maintaining client relationships and building a brand presence.

In this episode, we're breaking down the latest housing market trends in Central Arkansas. We talk about what we're seeing in our day to day real estate lives and also what the stats are saying on how the market is currently performing.  Topics Covered: Tips and tricks we recommend in this changing market What the shift is going from the market during Covid to now How you can promote and advertise yourself in this kind of market What to expect in the coming year How we're prepping our client's for the changing market

Hey everyone, it's Jessica and Lacey here. In today's episode, we had a fantastic chat with Rachel Coney, a digital marketer with experience in social media in real estate. We got into how social media is always changing and shared some strategies for realtors to stay on top of their game. We covered everything from juggling personal and business accounts, creating posts that grab attention, to using tools like Canva and scheduling apps to make life easier. We also talked about the different feels of Facebook and Instagram, gave some real talk on running ads, and shared insights on how realtors can really make their online presence pop. Topics We Covered: Navigating Social Media Changes: We explored how to adapt to the constant updates in the social media world. Personal vs. Business Profiles: Rachel gave us the lowdown on how to manage and differentiate between these two types of profiles. Content Creation Tips: We discussed creating engaging and relatable content for real estate. Using Canva and Scheduling Apps: Rachel shared how these tools can be game-changers in managing social media efficiently. Facebook Strategy: We delved into how to use Facebook effectively, especially for real estate listings. Instagram Insights: The conversation covered how Instagram differs from Facebook and what content works best here. Running Effective Ads: We got some great advice on when and how to run ads on social media. Maximizing Engagement: Tips on how to keep followers engaged and interested in your content. The Power of Stories: We talked about the impact of using stories on Instagram and Facebook to connect with the audience. Advice for New Realtors: Rachel wrapped up with some solid advice for newbies in the real estate world, emphasizing consistency and creativity in social media use.

In this episode of Keys to the Market, we delve into the intricate world of buyer's agency in the real estate industry. We will provide you with a comprehensive understanding of buyer's agency agreements, their importance, and the legal landscape surrounding them. Episode Highlights: 1. What is a Buyer's Agency? We start by defining what a buyer's agency is and how it impacts the real estate transaction process. 2. Why is Buyer's Agency So Important? Explore the critical role buyer's agency plays in protecting the interests of both buyers and real estate professionals. 3. When Do You Get a Buyer's Agency Agreement Signed? Learn when it's customary to sign a buyer's agency agreement and why timing is essential. 4. When SHOULD You Get a Buyer's Agency Agreement Signed? We discuss the optimal timing for signing a buyer's agency agreement to ensure a smooth real estate transaction. 5. If a Buyer Won't Sign a Buyer's Agency Agreement, What Should You Do? Discover strategies for handling situations when a buyer is hesitant to sign a buyer's agency agreement. 6. What Issues Are We Having with Buyer Agency Agreements? Real Estate Complaints? Get insights into common challenges and complaints related to buyer's agency agreements and how to address them. 7. Why the "Property" Section Is So Important on Buyer's Agency Agreement? (Fair Housing) Understand the significance of the "property" section on buyer's agency agreements, especially in the context of fair housing laws. NAR Class Action Lawsuit: We take a deep dive into the National Association of Realtors (NAR) Class Action Lawsuit, shedding light on its implications for the real estate industry. Explore the claims and counterarguments related to NAR rules and their impact on buyer's agent fees. Are We Really Required to Offer a Buyer's Agency Commission on Our Listing Agreements? Clarification on NAR rules requiring listing brokers to pay a buyer's agent commission. Discussion on how commission negotiations occur between sellers and listing brokers. Working with Non-NAR Members: Should real estate professionals be concerned about working with non-NAR members and their adherence to ethical standards? The Impact on Home Prices and Market Dynamics: Debate on whether the absence of a buyer's agent commission might affect home prices, showings, and days on the market. Consideration of its potential impact on first-time homebuyers. The Future of Buyer's Agent Commission: Speculation on whether buyer's agent commission could be included in buyers' loans. An exploration of the MLS's role as an agreement to cooperate and not necessarily compensate. In-Depth Insights on Commission Policies: Examine how changes in commission policies might impact real estate transactions and the achievement of homeownership. Tune in to "Keys to the Market" to gain a comprehensive understanding of buyer's agency and the legal landscape affecting real estate professionals. We provide you with the knowledge to navigate this complex terrain and make informed decisions in the ever-evolving world of real estate.

This week's episode is a spooky, fun one! We share some of the creepiest things that have happened to us during our real estate careers, and some of our fellow agents share as well! Tune in and listen to this episode to get you into the Halloween spirit.

It's Lacey and Jessica here. We're diving deep into the world of real estate databases, especially with the festive holiday season right around the corner. We're excited to discuss the importance of maintaining a robust database. It's our way of keeping up with past clients, leads, family, and so much more. Plus, we'll chat about the value of our sphere - the people around us, including our friends on social media, and the best ways to engage with them. We'll also give you our top strategies for updating databases, the power of drip campaigns, and creative ways to stay connected with clients. As we gear up for the holidays, we're brimming with ideas for client appreciation events and the magic of adding personal touches to maintain lasting relationships. Join us on this journey!

In this episode, We're getting into our initial years in real estate, sharing personal experiences and strategies that helped us build our businesses. We talk about the importance of prospecting, the evolution of the market over the years, and how we've had to adapt. From the significance of sphere leads and referrals to the power of social media and personal branding, we cover advice for both new and seasoned agents. We also talk about the importance of consistency, staying in front of potential clients, and understanding one's strengths to leverage them effectively in the industry. Bullet Points: Introduction and background to our real estate backgrounds. The significance of sphere leads and referrals in our early years. The role of floor duty in the initial stages and its impact on their business. The shift in the real estate market over the past decade. Using platforms like Zillow for leads.  Importance of personal branding and staying top-of-mind with potential clients. Strategies for prospecting, including mail outs and social media. The impact of COVID-19 on the real estate market and subsequent strategies. The benefits of attending events, networking, and continuous learning. Advice for new agents: finding one's niche, consistency, and time-blocking. Learn more by visiting us on Facebook, Instagram or the Keys to the Market Podcast page. 

Welcome to Keys to the Market, where we, Lacy Wilmoth and Jessica Parker, unlock the secrets of real estate success. Join us for a deep dive into our local market, featuring insights, tips, and stories from our community. In this episode, we're your virtual guides, revealing the latest market trends, showcasing hidden gems, and connecting you with local real estate professionals who can turn your property dreams into reality. Whether you're an investor, a realtor, or just curious about the housing market, "Keys to the Market" is your essential key to understanding, navigating, and thriving in Saline County's real estate world. Subscribe now and let us open the doors to your real estate success.

Welcome to "Keys to the Market," your essential guide to the world of real estate, hosted by Lacy Wilmoth and Jessica Parker, proud residents of Saline County, Arkansas. Join us as we unlock the doors to real estate success, whether you're a first time home buyer, seasoned investor, or a realtor just trying to find your way in the real estate market.  Each week we dive deep into our local real estate market sharing insights, tips, and stories from our community. We'll take you on a virtual road map, explore the latest market trends, and connect you with professionals who can help you achieve your real estate dreams. If you're passionate about investments, working in the real estate industry, or simply curious about the housing market, "Keys to the Market" is your key to understanding, navigating, and thriving in the world of real estate. Subscribe now and let us guide you on your journey to unlock the doors of opportunity.