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PODCAST · technology

Le sillage

Je vous aide à mieux vivre, grâce à la technologie. Oui, c'est toujours possible ! vnouchet.substack.com

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    22. Le minimalisme : eldorado limitant ?

    Bonjour à tous, Cette semaine on se retrouve pour un épisode tout tranquille sur le minimalisme. Vous y retrouverez : * LA question à se poser avant d’acheter quelque chose * Combien ça coûte réellement d’acheter quelque chose (la théorie de la triple dépense)* Pourquoi minimalisme est forcément synonyme de liberté et de bonheur. Les minimalistes qui m’inspirent le plus : * Mat d’Avela sur YouTube * The Minimalists: Less is Now sur NetflixBonne écoute !Victor This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit vnouchet.substack.com

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    21. Tout savoir sur le Fediverse

    Bonjour ! Bienvenu dans ce nouvel épisode, dans lequel je de l’innovation qui m’excite le plus depuis des années dans la tech. Il ne s’agit ni d’IA, ni de blockchain (un peu quand même) mais bien du Fediverse.Les réseaux sociaux sont sur le point de changer pour toujours, et ça sera grâce au Fediverse et au protocole « ActivityPub ». Qu’est-ce que c’est que ça ? À quoi ça sert ? Qu’est-ce que ça change ? On voit tout ça dans cet épisode. Bonne écoute, et à la semaine prochaine ! Victor This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit vnouchet.substack.com

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    20. Pourquoi la vie privée devrait être un droit humain fondamental

    Bonjour, Épisode un peu prise de risque aujourd’hui. Je me suis lancé dans une œuvre de fiction dystopique, dans laquelle nos vies privées ont été abandonnées au profit d’une seule entité, qui contrôle tout. Ça, c’est pour l’intro de l’épisode. Ensuite, on discute ensemble des (vrais) problèmes, et on essaye de trouver de (vraies) solutions. J’espère que cet épisode vous plaira autant que ce que j’ai aimé le concevoir. Les éléments mentionnés : * Ma version tweakée de ChatGPT pour respecter le RGPD (c’est cadeau 🎁)* Ma conversation avec ce « GPT »* La Privacy Policy de ArcMerci à tous pour vos retours, À la semaine prochaine, Victor This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit vnouchet.substack.com

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    De 0€ à 1000€ / jour en freelance

    Bonjour ! Cette semaine, on parler de : * Se lancer * Évoluer * Monter ses prix en freelance…De 0€ à 1000€ par jour (le tarif symbolique). Cet épisode est inspiré de ma discussion inspirante avec Antoine de l’épisode 14 dans laquelle il a raconté son parcours en freelance (mais pas trop moi) : Donc, j’ai décidé de faire pareil que lui. Voici : * le schéma de l’Ikigaï : * L’atelier d’introspection d’Ulysse Lubin* GaaS - Growth as a Service (mon projet le plus abouti en free) Bonne semaine à tout le monde ! Victor This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit vnouchet.substack.com

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    18. Comment ne plus être accroc à YouTube

    Bonjour ! Dans cet épisode, on voit comment mieux maîtriser son usage de YouTube, pour en garder le meilleur, ne plus tomber dans les “trous de lapins” qui nous font rester des heures passivement. Voici la vidéo mentionnée du créateur de l'algortihme de YouTube: Les applications mentionnées : * Attentive* Jomo* Video Lite Bonne écoute ! J’attends vos temps d’écran et vos résultats avant/après en commentaire 👇 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit vnouchet.substack.com

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    17. [Bonus] Tous mes trucs persos préférés de 2023

    Bonjour à tous,Cette semaine, pas d'épisode, je prends un peu de temps pour moi. J'avais quand même en stock cet épisode bonus avec tout ce qui m'a plu côté perso en 2023… Donc j’ai décidé de le monter et le publier quand même cette semaine ! J’espère que vous y trouverez des choses utiles pour vous aussi 😉 Prenez soin de vous, Victor This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit vnouchet.substack.com

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    16. Léo Duff : le sacrifice de l'excellence

    Bonjour, C’est Victor. Comment ça va ? Aujourd’hui on parle d’un des meilleurs YouTubeur français : Léo Duff. On parle un peu de la même chose lui et moi. Mais on est différents. Avant, on ne n’était pas. Parce que je voulais absolument que tout soit parfait tout le temps aussi. Puis j’ai su accepter l’imperfection, et me vendre. Et c’est de ça dont on parle dans cet épisode. Chaque créateur peut évoluer. Vendre. Bien gagner sa vie. Enjoy! Et à la semaine prochaine, Victor This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit vnouchet.substack.com

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    15. Comment Apple va gagner la bataille de l'IA

    Bonjour, Cette semaine on fait un saut dans le futur : On est fin 2024. Apple a révélé au monde son intelligence artificielle surpuissante qui tourne aux niveaux des OS (iOS, visionOS, macOS). Elle est capable de tout faire à notre place et nous amplifie. Je me suis pris dans un tourbillon de recherches ces 48 dernières heures. Et c’était incroyable. Je pense que le meilleur est à venir. Dans cet épisode notamment : * Pourquoi Apple a un unfair advantage sur tout le monde dans l’IA* Ce qu’il va se passer avec le Apple Vision Pro et l’IA* Pourquoi le modèle muldimodal “Ferret” d’Apple est inconnu, et pourtant meilleur que GPT-4 sur certains ponts. * Les clés de la bataille : la vision, l’action et le bridgeVous allez voir, c’est passionnant. Bonne écoute ! Victor This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit vnouchet.substack.com

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    14. 2 jeunes entrepreneurs-startupeurs racontent leur burn-out (et comment ils s'en sont sortis – avec Antoine Raymond)

    Bonjour ! Vous l’aurez compris, cet épisode est le premier avec un invité dans Le Sillage, et aussi le premier en vidéo. Cette semaine, on s’inspire donc d’Antoine, et de son histoire : * Comment il s’est lancé en freelance, seul, jusqu’à diriger aujourd’hui le SEO d’une licorne valorisée 5 Miliards de dollars* Pourquoi et comment Antoine a tout lâché et quitté Paris ?* Est-ce qu’il faut faire des études ou pas ? * L’histoire de son burnout, et comment il s’en est sorti. Ce qu’il met en place pour se protéger désormais. Bref, plein de choses qui vont (beaucoup) vous plaire, j’en suis sûr. Victor (et Antoine). This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit vnouchet.substack.com

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    13. Tout savoir sur la dopamine

    Bonjour, Vous avez forcément entendu parler de dopamine.La dopamine que déclenchent les réseaux sociaux, la malbouffe, etc. Dans cet épisode, on parle de ça ensemble. Pour voir : * Comment ça marche ? Est-ce que la dopamine est si mauvaise que ça ? * Si on peut contrôler sa dopamine ou pas (spoiler : oui)* Comment faire pour gérer ses addictions grâce à la dopamine* Les 3 éléments clés de la dopamine : plaisir, motivation, addiction. Bonne écoute ! Victor This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit vnouchet.substack.com

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    12. Bilan 2023 et Objectifs pour 2024

    Bonjour à tous, Cette semaine, une fois n’est pas coutume, je parle de moi ! Retour sur l’année où tout a changé. En 2023, je suis reparti de 0 et j’ai fait une reconversion profesionnelle. L’occasion pour moi de te partager toutes mes leçons et apprentissages. Avec notamment : * Pourquoi je préfère être à 0€ dans cette situation qu’à 1000€/jour en freelance* Le bilan de 6 months challenge: * Apprendre à coder, en codant tous les jours* Sortir 6 fonctionnalités sur une app* Écrire 3x sur LinkedIn chaque semaine… Ou perdre 5000€. * Comment j’ai réussi à me poser les bonnes questions pour donner du sens à ce que je fais. Bonne écoute, VictorCité dans l’épisode : * Ulysse Lubin, son Atelier de l’introspection* UserGems, LoneScale* Ce que je faisais précédement : GaaS. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit vnouchet.substack.com

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    11. Message à AntoineBM

    Bonjour, J’ai découvert AntoineBM en 2017, ou 2018. Depuis, c’est devenu (et resté) une source d’inspiration permanente. Pourtant, c’est mal venu de la part d’un “startupeur”…Sauf qu’on a tous à apprendre des créateurs comme Antoine. Car c’est le meilleur créateur, et le meilleur copywriter que je connaisse. Que ce mépris des “licornes” envers les créateurs/solopreneurs est ridicule. « Les formateurs sont souvent des arnaqueurs, tu sais ». D’un autre côté, je trouve ça tellement dommage que 90% des formateurs monétisent leur audience uniquement en vendant des formations. Il y a tellement mieux à faire !Je n’ai jamais compris pour quoi ces 2 mondes si proches sont si distants l’un de l’autre. Et surtout, je ne comprends pas pourquoi ça serait : * Soit une licorne (1 milliard avec 30% des employés en burnout…)* Soit 100% bootstrap à vendre des formations ou faire des agences. N’y a-t-il pas un 3ème chemin possible ? Où les créateurs rejoindraient les employés les plus brillants des startups, pour créer des produits incroyables, sans lever beaucoup de fonds, et faire des boîtes saines, et rentables ? J’ai envie d’y croire. Et c’est toute la réflexion que je partage dans cet épisode. Bonne écoute ! Les éléments cités dans cet épisode : * L’épisode de “Yum” avec Aline Bartoli : masterclass pour lancer son podcast* AudioRévolution d’AntoineBM* Ce schema : * Antonin Archer (Nouvelle École), Mangrove, et Mozza This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit vnouchet.substack.com

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    10. La vie en USB-C

    Bonjour, Steve Jobs, Barack Obama, Oprah Winfrey et bien d’autres sont connus pour s’habiller tous les jours de la même manière.Aujourd’hui, c’est enfin possible de faire pareil avec ses appareils électroniques, et je viens d’y arriver. Mais ça a été beaucoup plus compliqué que ce que je pensais. En revanche, ça peut avoir beaucoup d’impact sur votre quotidien. Ça a eu beaucoup plus d’impact positif sur moi que ce que j’aurais imaginé. Donc, j’ai décidé de vous faire ce retour d’expérience. Pour vous partager mes astuces, mes appareils et mes accessoires pour ENFIN vivre en USB-C. Tu trouveras forcément de la valeur dans cet épisode si tu fais une de ces choses : * Voyager* Travailler sur un MacBook* Regarder Netflix Bonne écoute 😉 La liste de tous les appareils et accessoires cités dans l’épisode : 1. Tous mes appareils :* Micro USB-C Neat BumbleBee 2* MacBook Air M2* iPhone 15 Pro * AirPods Pro 2 (avec boîtier USB-C) * Sonos Roam* Kindle Paperwhite* Nintendo Switch2. Les accessoires magiques : * Chargeur Apple USB-C 96 Watts* Kit de voyage Apple* L’adaptateur USB-C → HDMI que j’utilise* Je vous confirme qu’il fonctionne bien avec l’iPhone 15 Pro, la Switch, et le Mac (contrairement aux autres). VICTOIRE !!* Le câble HDMI portable (torsadé) que j’utilise * Le triple chargeur iPhone (MagSafe) + Apple Watch + AirPods (Qi) que j’utilise (et qui fonctionne bien, à ma grande surprise)* Câble UBS-C vers USB-C Thunderbolt Apple 0,8mLes vidéos de Léo Duff sur l’arnaque de l’USB-C : This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit vnouchet.substack.com

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    9. Être ultra-connecté pour mieux déconnecter ?

    Bonjour, Cette semaine, comme la semaine dernière, un épisode “sérendipité”. Je me faisais la réflexion — en déconnectant complètement en pleine nature avec mon Apple Watch au poignet — que l’une des meilleure manière de déconnecter est sûrement d’assumer qu’on est complètement dépendant à la technologie. En écrivant ces lignes, je me rends compte que cet épisode est inspiré de cette vidéo de Léo Duff — qui est l’un des meilleurs créateur que je connaisse. Donc on va dire que cette semaine, on se met dans Le Sillage de Léo Duff. Allez le suivre, pour votre bien. Bref. Des pensées brutes, des réflexions sur la technologie, nos vies ultra-connectées, et les paradoxes qui en découlent : voilà le programme de cette épisode. PS : j’ai totallement inventé une citation de Victor Hugo dans cet épsiode (je ne sais pas du tout d’où ça m’est venu 😂 désolé pour ça). PS 2: la fameuse vidéo de Tim Cook dans laquelle il dit “Si je regarde un écran plus qu’une personne dans une journée, c’est que quelque chose ne va pas”. Bonne écoute, Victor This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit vnouchet.substack.com

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    8. Sortir des sentiers battus (au sens propre du terme)

    Bonjour 👋Cette semaine, un épisode plein de sérendipité – puisque j’ai enregistré un podcast sans le vouloir, en commençant par une simple note vocale sur mon Apple Watch en marchant sans savoir où j’allais (sans téléphone ni GPS) dans les rues de Lisbonne. C’est une de mes habitudes préférées, et cet épisode démontre pourquoi. La semaine d’avant, j’avais trouvé cet endroit incroyable en faisant la même chose : Bonne écoute ! Victor This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit vnouchet.substack.com

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    7. Pourquoi l’app “Beeper” est bien plus importante qu’on ne le croit

    Bonjour, Beeper, c’est sûrement l’application qui a eu le plus d’impact (positif) sur le quotidien de la génération sacrifiée des réseaux sociaux ces derniers temps. Tous tes messages, de n’importe qui, n’importe quel app… En une seule app. Voilà la promesse de Beeper. Évidemment, c’est génial, donc j’en parle… Mais pas que. Beeper est aussi une petite révolution en soit : c’est la première fois que le web 2.0 se réouvre, et je pense que ça n’est que le début. Tout ça est impulsé par une histoire de hacker fascinante (ils ont réussi à mettre iMessage sur Android !!). Bonne écoute 😉 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit vnouchet.substack.com

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    6. Coder tous les jours pendant 1 an avec ChatGPT : tout ce que j'ai appris

    Bonjour ! Il y a un an, j’ai vu cette vidéo de Florent Tavernier : Puis ensuite, j’ai fait la même chose que lui… Pendant un an. Sauf qu’entre temps… ChatGPT est sorti. Ça m’a permis de sortir, puis de développer Sift de A à Z. Dans cet épisode, je te raconte tout. Mes apprentissages, mes erreurs, et tous les outils et frameworks dont tu as besoin pour apprendre le code, et sortir ton produit ton software en 6 mois (exactement ce que j’ai fait). Bonne écoute !Les outils/frameworks cités (hors gépéto) : * React* NextJS * Supabase Victor This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit vnouchet.substack.com

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    5. Loom vendu 1 milliard : comment gagner avec un produit moins bon que la concurrence

    Bonjour,Des apps de screenshots, il y en a 1000. Et des centaines qui sont meilleures que Loom pour “juste” enregistrer son écran et sa tête. Pourtant, une app de screenshot qui vaut 1 milliard, il y en a qu’une. Et c’est là que Loom est intéressante : si Loom a gagné, c’est grâce à se distribution, sa simplicité, ses « Growth Loops » et sa brand. Dans cet épisode, découvrez tous les secrets de la croissance de Loom. * Les 4 Growth Loops de Loom (non, il n’y a pas qu’une!). * Le pricing, la monétisation, la stratégie pendant le Covid. * La brand et la marketing de Loom (leur “secret sauce” qui fait qu’on adore Loom sans savoir pourquoi). Bonne écoute ! Le contenu que j’ai consommé et mes recherches pour inspirer cet épisode : * Cette interview du cofondateur de Loom, Shahed Khan. * L’analyse de Loom dans le podcast de Brian Balfour (Reforge). * L’article de Forbes, sur l’histoire de Loom par ses cofondateurs — au moment de la levée à 1,5 millard en 2022). This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit vnouchet.substack.com

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    4. Pourquoi les Podcasts sont un miracle en 2023

    Bonjour ! Au menu cette semaine, un épisode un peu plus léger sur pourquoi j’ai décidé de faire “All-in” sur les podcasts, et pourquoi je pense que tout le monde devrait faire pareil. Pour moi, le podcast est un véritable petit miracle en 2023 : * Pour les créateurs * Pour les auditeurs (c’est le format le plus noble)* Pour la liberté d’expression, et de l’internet (tout simplement). Bonne écoute ! Les créateurs de la semaines : Mes “solopodcasts” préférés : * AntoineBM * Jérémy Goillot — BoringApps.fm* Théo Lion This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit vnouchet.substack.com

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    3. Y a une différence entre reconnaître les bons produits et savoir les faire

    BonjourAujourd’hui, on se met dans le sillage de : * Rewind.ai * Linear* Mike (Qonto, Lago, ContentSquare)Sur la question : « Mais en fait, comment on fait pour faire des bons produits ? » J’avais ce besoin de me documenter là-dessus, car j’ai ce don pour savoir ce que sont les bons produits, mais que les faire, ben ça ne s’invente pas. Alors, j’ai pris inspiration complètement différentes, pouis j’ai trouvé 4 points communs entre elles : * Le One Piece Flow. Toujours faire une seule chose à la fois* Réduire les scopes : minimiser, éliminer, faire petit * Garder le momentum : toujours être en mouvement, et avancer. * Passer (beaucoup) plus de temps à préparer (scopes, specs…) qu’à faire (design, code…). Bon épisode ! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit vnouchet.substack.com

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    2. Thibaud Elzière : la quête de sens, at scale

    Bonjour ! Dans cet épisode, on se met dans le sillage de Thibaud Elzière. Thibault est la personne derrière Hexa (eFounders) et l’un des entrepreneurs français les plus successful. Il est notamment derrière 3 licornes : Aircall, Spendesk, et Front. J’ai récemment eu la chance de l’entendre parler lors d’une conférence, et beaucoup de choses m’ont marqué. Notamment : * Que le B2B “mid-market” mèle le meilleur des 2 mondes entre B2C et B2B. * Que le plus important pour Thibaud est (avant l’argent) d’avoir de l’impact dans le quotidien des gens. * Qu’il faut rester attaché à ses rêves de gosse, et ne pas respecter les règles. Bonne écoute, et à la semaine prochaine ! Victor This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit vnouchet.substack.com

  22. 5

    1. Rendez-vous dans 100

    Bienvenue dans cette nouvelle version du podcast ! On se retrouve en français, et avec 4 sections toutes fraîches (les explications sont en intro). La boîte de la semaine : FigmaFigma est un exemple. Dans tous les domaines, et particulièrement en Product-Led Growth. Je reviens en détaille sur (toute) l’histoire de Figma, et ce qui a fait que Figma a pu réussir à grossir de 0 jusqu’à 20 milliards (exit pour Adobe l’année dernière). Avant de donner un exemple de comment Figma m’inspire pour Sift. Le créateur de la semaine : Lenny Rachitsky  Lenny n’a pas besoin de moi pour faire croître son audience. Mais son podcast récent avec Claire Butler (première employée Growth) de Figma m’a inspiré pour cet épisode. Si vous voulez apprendre sur les startups, c’est par là qu’il faut aller ! Je vous mets également le lien vers « Why Figma Wins », un article plus technique sur les effets de réseaux créés (à multiples reprises) par Figma. Bonne semaine, et rendez-vous dans 100 épisodes. Victor This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit vnouchet.substack.com

  23. 4

    "I almost forgot why I got into tech" part 4: what this is all about

    Welcome to this last episode of the series that I decided to call « I almost forgot why I got into tech » In this series, I've shared already in the first three episodes: * How I started, why I got into tech. If you remember: the magic, Apple, Steve Jobs (and so) on as a kid. 👦* How I got lost as well as a freelancer wanting to always get more money. * I also shared about the questions I asked myself to be really deeply aligned, have a "why" and have something to be ready to focus on for the next 10 years. This introspection phase that I did when I was alone. * I've shared about the product that I want to do. The all-in-one B2B tool for content consumption. Four big problems to solve:* First of all, how professionals can better find good content? * Second, how they can consume it in a better and smarter way. * Third, how can we recall content when needed easily? And also smartly (thanks to AI). * Fourth problem: How to leverage the content you consume for your work to: * Become a better worker or a better entrepreneur * Share with your colleagues the learnings that you got from the content you consumed: the books you read, the videos you watch the podcasts you listen to…In this very last episode, I will go a bit deeper into the ideas and key differentiators that I have in mind, for this tool that I want to build. And also share a bit about the type of company I want to build. So for instance, is it VC backed? Do I want to raise funds? Do I want to bootstrap, do I want to hire people? Et cetera.So again, we are talking about a tool that helps you consume content, read articles, watch videos listen to podcasts in an all-in-one tool that is really simple, powered by AI… And... A B2B tool, actually. Why B2B?Why is it interesting to address companies, instead of just individuals? There are two reasons for that: 1. It makes a ton of sense from the user experience point of viewIf we are talking about professional content: things you are watching just because you love your job, and you're curious about how to get better, how to improve as a professional…Well, to me, that sounds logical that you want to have all of that centralized in a single tool and not mixed with memes that you could see on Twitter (for instance) just, after a super interesting Tweet that could serve your career.You can think about this tool as a filter that acts as your safe place on the internet when you want to consume content… That will actually be interesting and useful for you. What's nice is that right now we have ways to analyze content beforehand, and to make sure that content is filtered out if it's not something interesting. (Of course, consuming memes, and anything funny is cool — I have nothing against that.) But one of the problems (the first problem that I've identified) is that people struggle to filter out the noise and find signals on the internet (when it comes to professional content, again). For that reason, I believe that creating a specific tool for that specific purpose is really interesting. The tool to augment Specific KnowledgeSpeaking about specific reminds me of what Naval calls “Specific Knowledge”, and basically the tool is the tool to augment specific knowledge.Not only your specific knowledge but the specific knowledge of the entire company you are building, working at…2. Sharing is caringAnd this is precisely where it gets awesome actually to me, because not only do you have a tool that centralizes and simplifies everything when it comes to consuming content for your career. I believe that sharing this knowledge (not only capturing it for you, but also sharing it with your colleagues) and being able to take action from it is precisely what the tool should be helping you to do.An example: highlighting a podcast, and sharing Gems Let's say you are listening to a podcast with a ton of insights that could be useful for you at some point in your work.Well, the thing you can imagine is that you can highlight this podcast. (So yes, you can highlight audio because we have a universal highlighting system… But that's not it!)I believe that the end vision of the tool is that not only does it help you take action from those highlights… … Meaning that you can have them automatically transformed, re-written and available in your Notion, as if you were writing notes while listening to the episode. (That's the first step.)But not only you can get insights and capture knowledge faster, better, and stronger. But you can also share it with your team, your colleagues, and people working with you and around you.What you can imagine, is to have a feed for your team or your company with all the gems, all the highlights from every content that everyone at the company consumed recently. The extracted knowledge gets shared and everyone can easily access it and eventually make it something actionable and useful for work.This way, the whole company's knowledge increases faster. At the end of the day (in my opinion) it is one of the most important things for companies: to have their employees getting better every day. Getting smarter, and getting more efficient at work. Nowadays, the way we're doing this (at least in the tech industry) is precisely by consuming content (and the podcast is a really good example of that). So I won't get much into the details of the other differentiators, because I want also just to show, to make it live, not to tell that much. But AI in my opinion should not be "on top" of an existing tool. Meaning, the tool is AI-native and leverages AI for anything, actually that is done inside the tool:* Whether it is to filter out the noise (as we discussed previously) but also to help with consuming content, extracting knowledge, and even sharing it with colleagues. And finally, the third differentiator (that has not been done yet) that doesn't exist either on the market, is that there isn't a tool that is really universal. → That works with any content source and any format, with all the tools that we are used to use for content consumption. And I believe that the day we have that tool that works with anything is AI-native, universal, and B2B, we will win. And that will not be a small win. But a really big one. Of course, that's not happening tomorrow and that's also one of the reasons I think it's really cool to work on that.So that's a wrap on the idea of making it awesome for individuals, but specifically for individuals working within companies, so they can: * Not only get the most from any content they consume in a professional goal* But also share it with their colleagues, and thus augment the whole company's intelligence.What kind of company? Finding balanceIs it bootstrapped? Is it alone? VC-backed, with funds, or anything? Of course, this is one of the most difficult questions to answer. And something that I find also super difficult is to find a balance and I believe that those questions are all about balance actually. I think it is useless to say, "Okay, so we are a 100% bootstrap company, and this will never change” Because if you need or, have the opportunity to raise funds, and that it is interesting for you and your company, well, why prevent yourself from doing so? Profitability = infinite runwayBut I still believe that creating a profitable company that makes revenue and creates an infinity runway is the best way to go. Another thing that I find stupid is always wanting more and raising too much funds, at stupid valuation (just because it's fancy). I really want to play long-term and keep the company alive for as long as possible. Even if it doesn't make a lot of revenue or doesn't have a really fast and impressive growth in the beginning because we don't have the money to spend to accelerate or anything. I want to create something healthy that runs on the long term and to do so, you don't need a lot of money. …But still getting helpBut I also think that I need help. And I want to have a team around me. Because it's almost impossible to create a product that is really (really) awesome alone, bootstrapped — without any help.Plus (to be honest) I don't have the experience of building such products. So I will need to learn from the best, again. And for that, I think a bit of money is necessary. 🌱 A seed, a test So the goal for me is to raise a first-round - seed - with business angels, mostly. With people really interested in the subjects, that could be helpful for the company and interesting for us to have on board. Many people in the tech industry are interested in it. If you are someone interested in this and the business angel feel free to reach out. You can email me at any time: [email protected] Let's build a first product. Let's keep discussing with customers and users. Let's stay as close as possible from them and in one to three years, we'll have a first idea of how we execute, if the market is big enough, interesting enough, what the traction is like. And many, many, many more things, I guess. Hiring or not hiring?I guess you guessed it. As I said, I need help. So that means recruiting people. But I believe that hiring to much can be one of the biggest trap you can fall into when you start your company, or start to grow, especially if you raise money. So I want to be really careful with that. And I am also convinced that you really don't need to have a big team to create big things.Especially now (with AI) because we can leverage it to automate so much things — and it is only going to get faster and faster. I even heard a podcast recently that was sharing about the idea of a billion-dollar company with three employees, only. That is pretty awesome when you think about it. The example: Customer.io But more seriously the company I really want to take an example from is Customer.io. It's a B2B mailing too, and they created a specific term for how they built the company.Really nice company, with more than 50 millions in annual recurring revenue, really awesome, full-remote. You won't hear much about Customer.io, but believe me they're doing really well. The product is awesome, the culture is awesome. That's really my example.« Fundstrapping »I have a huge admiration for Customer.io's CEO, and he invented a term for how he built his company because Customer.io raised funds, but as little as possible and really in a smart and healthy way, in my opinion. They raised at the beginning and after that, they always strove to become profitable as quickly as possible and I believe that it's simply the right thing to do.So "Fundstrapping": awesome idea. And there are many more examples, like Figma, Notion who grew really in a healthy way without hiring our fundraising too much too early. Just creating a nice product, reaching Product Market Fit, and then raising to accelerate growth. Not to kickstart everything or like burn cash (or I don't even know exactly why). Conclusion on hiring people: getting help means recruiting people.But again, not too much. Not too crazy. I want to create a small, unique, remote, but really humanly connected and supportive team. I believe that things are nice when everyone (more or less) knows everyone else in the company. That's also more human to me… to have People who know each other, basically. A long-term game, with long-term peopleBecause simply, I just want to share the adventure.I believe we are tackling an amazing problem to address. That will be super important to solve in the next decade. So if you are interested or if you know someone (or if you know someone who knows someone…) feel free to reach out and to discuss.I'm searching (first) for a technical co-founder.Even though I've learned coding recently, I still need to learn. I don't have enough experience to create something that will work at scale. I believe I will be involved directly in coding on this startup, but I still need help from a technical confounder. And I want to share that adventure, that mindset, that vision with someone that will be beside me tackling these issues I've been discussing in those fourth first episodes. And eventually one marketer To share our message, story, and values with as many people as possible, because if we just spread the word, we've already done half of the path. Even before creating the solution. And finally: a founding product designer/manager that is also concerned by the problems we want to solve, and interested in this. So again, if you know someone or know someone who knows someone, please call me.The idea is to be here in 10 years, doing the same thing. I'm able to say that because it is the thing that makes the most sense to me anyway. And I know that because of the introspection I did and shared with you as well. I hope this is at least a bit inspiring for you. You might want to do that solo trip to Asia as well, to answer those deep questions inside you. But yeah, I will search in this space for a while. Pivot, if needed. And try again and again, for as long as possible, basically. Try. Fail. Pivot. Repeat. Maybe the product market fit will not come from a better reader. Maybe it will. I don't know. I know it's hard to monetize such products. And right now, my main focus is content consumption, because I believe that it is the biggest paradox right now. But it could be about so many different things. Like creating the entire suite of tools to have employees more focused and healthier in their digital lives. So here, I'm thinking about feed blockers, even app blockers... But again, in B2B. Also, of course, when you speak about consuming content, you have “the other side” which is creators. And creators are massively paying for tools to help them publish and create content. Working on anything else closely related to having a healthier digital life or learning better is interesting to me. And I will be super happy to work on that anyway. And by the way, startups work like that. Pivoting is nice and the best stories we know about startups are often about pivoting, as well. The most important criteria is (by far) the team.I'm of course still in this position (and I will always be) of learning.If there is one thing that I know is that I know nothing. The content consumption paradox:There is this sentence that says: You are what you eat. And content is food for the brain, basically. So what you consume is what you think. And what you think is also who you are. A generation of unfocused workers. Trapped by their own curiosity The problem is that we lost intentionality when it comes to consuming content. We scroll endlessly and mindlessly. And consuming too much content, and having too much information has made me sick. Several times. And I know that it's making people sick more and more, as well. But the paradox is that 95% of what I've learned comes from this content I consumed. And I deeply believe that the best learnings come from experience and curiosity that you have. And so… From consuming content.I mean, it's real, you're not the average of the 5 people you spend the most of your time with anymore. Because today we almost consume as much content as we discuss with people. You are the average of the five creators you are most consuming content from. That's facts. My end goal is to build the B2B tool for that. * Slack is how your company shares messages. * Notion is how your company shares documents. * But there is nothing for how your company shares insights.For how employees consume content, collect knowledge, and share it together. That's what this is all about. Nothing more. ❤️Final thoughtsI have in front of me a quote from Naval Ravikant (again):Learn to sell, learn to build. You'll be unstoppable. And when I look backward, I think I'm not good either at selling or building. But at something weird at the edge of both. And this is what “Growth” is all about.Well, at least I know that I'm not bad at growing B2B companies (because of my previous experience). And there are those problems I want to solve, that we discussed. That never have been really solved. Or at least only tried in B2C. So that looks like an opportunity… And I am jumping on it!And I will be documenting my journey every week on this podcast. Now that's a promise that I do to myself — today. And to you. See you in 100 episodes.Bye.Victor This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit vnouchet.substack.com

  24. 3

    "I almost forgot why I got into tech" part 3: deep questions, deep answers

    Hi everyone, and welcome to this new episode! In the previous episodes, I've talked about: * The reason I've got into tech (the magic) * Some learnings about hyper freelancing And today I want to share about the actual magical product I want to build. The focus I will have for the upcoming years.So, what am I up to? 🤔I want to start this podcast with these episodes, because it starts with something that is really deep inside me actually. Some big personal questions and reflections I had when I left alone to Indonesia alone for more than two months. Now, I have this idea I want to try working on it. I want to focus on it  — for the next 10 years of my life (let’s say). I think it's interesting for you to know what were the questions I asked myself to be so deeply aligned with everything I want to do right now because maybe you're kind of lost — a bit like me. (I don't say that I'm not lost at all anymore, but I was really lost, six months ago, as a freelancer.)Today I feel that I’m working on something that is perfectly aligned with me — not only in terms of why I want to build this, but also about the form it will take (software). All the questions that I asked myself were :* Does it make sense to me? * Does it align with my values and everything that I described previously? Like, does it feel like magic? Is it fun? Is it something really new?* Is it possible to make a great amount of money with it? Because money is still important (of course). I don't want to make a charity for now. I want to make something that makes revenue.* Is the job funny almost every day? Meaning: I'm enjoying creating, and working on it right now — because if I don't, I think I won't keep it up for a very long period of time. Asking those questions was really helpful to me. Moreover, one of the questions that was the most helpful was : What would I be willing to dedicate a decade to (of my life) without any regrets? Even if the outcome is not what I expect. Again on this idea of not optimizing for the destination.But just appreciating every minute, every single day of my life as someone working on this company.What I’ll be doing for the next 10 years of my life: First of all, right now I am learning to code, to fix my frustrations (I think I won’t regret it). My biggest weakness in business has always been impatience. And, to learn coding, I will have to be patient! Because it's hard (everyone knows it).But I think it's worth it and I won't regret it, as I need to be crafting things on my own. And as I said, the best way to express myself — what I want to share to produce to the world — I think is by creating software.So I need to have my hands in the dirt for this software I want to build (that's why I'm learning coding). I also noticed that I cannot enjoy just creating something (even if it's software) that makes money, and “that’s it” doesn’t work for me. I've tried this before and it didn't work. I think things have to make sense…For instance, I tried to sell things with e-commerce on Shopify (like almost everyone in the 20-25yo range right now 😹) but I just can't if it's not something that resonates with me, and the reason I am on this planet. Speaking about the planet, I think eCommerce and dropshipping are of course terrible for the planet. That's also why I decided to stop it. I also tried previously to do a newsletter (and a podcast) with my best friend, Antoine — and it made perfect sense to me.But in the end, we gave up because of three reasons. * The potential was limited – to sell online courses about productivity (in French).* Our implications: we were both not really 100% dedicated to the project. * I didn't feel comfortable at this time selling online courses.More recently, I tried again to do what they call a “lifestyle business” with a pure B2B product (the idea was to sell leads online). But my motivation flinched (again). My current status as a freelancer:I'm really happy with how it is going right now. I don't see any reason to stop it — except to be 100% focused on this new company.And that's how I make money, for now. That's how I make a living. I don't need to work a lot to have enough money for what I spend because I don't spend much. And the relationships with my customers are going well. So I don't see any reason to stop it. It's working well, it's fun (most of the time). I also see the money that I make as a freelancer, as a tool for developing this company that I always dreamt of working on. The problems I want to solve…… With the software I want to build. It starts with my story:* When I was a student, I was traveling from the suburb of Paris to my school, and then work for one hour and a half, so taking the train every day. * And during this commute, the only thing that I was doing was actually consuming content to learn new things. * From reading books to listening to podcasts, watching YouTube videos, reading articles online, etc.And I am 100% sure that what differentiated me at school, at work, as a freelancer now is this curiosity that I had and all this work I put in when I was commuting. Meaning being curious and always striving for new learnings.“Being curious” (right now) is a terrible experienceTo name a few examples: * It is incredibly difficult for workers to keep up with the information they need to have to keep improving and to get better at work. * Then, once the information has reached us, we are really likely to just forget it and don't know where to search to recall it when needed.* 80% of the articles I've read were useless. We are constantly flooded with irrelevant information. * We are entering the age of AI and people are still taking notes with the Zettlkasten method, a note-taking method that was popularized by a German sociologist born… in 1927. * Social media algorithms are a major cause of mental illness in the world (I've written recently a post about this on LinkedIn). And from all those problems, I'm pretty sure that we can create something lovely that people want. Again, the point is: As a worker, the best way you can become better and produce better work, to grow a company… is to learn new things by consuming content. But this experience is not good at all.Finding good content is not easyBecause it is spread out across channels platforms, different types of media, feeds, algorithms, etc….It is quite difficult to consume content “smartly”. * What I mean is that we are still reading articles the way we were reading articles 100 years ago, whereas technology is ready for us to customize and reshape any content the way we would like it to be.* Meaning that for instance, with AI, you can summarize any type of article. You can make it the length you want. * You can almost instantly rewrite an article for you to understand it, better (based on the words you are used to read and understand for instance).* You can also transform content types:* As we can do speech-to-text, text-to-speech (and so on) you can imagine transforming a podcast into an article, that you can then reshape to the way you would like it to be written.So for instance, if you like bullet points and really short and clear sentences, you can transform a podcast into this (and make it the size you would like it to be). Recalling things is a nightmare Right now it's almost a second job to take notes, and recall things. It's a permanent effort and you have to put so much work into it to get the results. I believe that's wrong. People don't have time for that. They have many more things to handle and it's becoming another mental burden.How to make sure any content you’ve consumed is really useful? Last, but not least problem (so, the fourth one I've identified) is that we often have this feeling of: I've consumed a lot of content. But I actually don't know why. And I don't know if it will be useful one day for me or for my colleagues, at work (or in my life). This could be addressed by simplifying the way we leverage the content we consume at work. I believe the best way to do so is to share what you've got from that article/podcast/video you've consumed. With your coworkers, colleagues, and fellow people around you. An example: let's say you've read a book. Let's say you've read the Jobs to Be Done book. Maybe you've got many things from this book, and many ideas came from what you've read. You've highlighted some things, you've taken some notes and you have key action points to implement in your company, with your colleagues and your coworkers.All of this could be simplified. * Finding this good book * With good recommendations from your colleagues or your inner circle of people you work with frequently.* Taking notes: * You can imagine highlighting something and automatically creating notes the way you are used to write. * This way you can recall it when needed (because it appears in your note-taking system quite easily).* Share this summarized / "what you got" version of the book with your colleagues (your employees if you're an entrepreneur) or anyone you want, actually. The idea is to create an app that simplifies all of this, especially for companies. I just believe that learning new things, being curious, and sharing those learnings with your colleagues should be easy, simple, and fun.Nothing more than that.Apart from that, I believe this thing could be addressing other bigger, broader issues. To name a few:* Mental health. * We are a generation of unfocused people. The average attention span has never been that low.* If we create an app that makes it more exciting, and easier to learn new things than to go on social media… That's super nice.* If you use Duolingo, for instance, that's a great example of that (many learning apps are making it as easy and addictive as TikTok to learn new things).* As AI lowers the barrier to entry to create content, it will be easier for anyone to produce more content. * But our brains are still limited to a certain amount of information we can ingest in the day* So why not try to leverage AI on the other side? Not to produced content, but to consume it in a better and healthier way.So there are many, many ways to address the different problems. And, it is not obvious to know where to start, what angle and positioning we should take but it's still quite fun to work on that. It doesn't matter what issue we are addressing first because any of those is nice to fix in my opinion.All right, so that's it for today. Thanks for listening/reading. Please let me know in the comments or by DM, whatever, what you think about this format of podcast. I'm loving recording it, editing it, and posting it. In the next episode, I will share about how the product “is different”, and many more of the ideas that I have in mind. See you there! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit vnouchet.substack.com

  25. 2

    "I almost forgot why I got into tech" part 2: it's about The Magic 🪄

     Hi everyone! And welcome to this new episode. In last week's episode, I shared some learnings about the hyper freelancing model and growing B2B SaaS companies, as an advisor. Today I want to share the reflections that I had on: why I started working in technology.  I’ve thought a lot about this when I was alone in Bali six months ago, and the answer I've come up with is: it's about The Magic. About the magic you can feel when you first discover something new, with technology.Let me give you some examples of that. Some of them will probably resonate with you, because you've also lived the experience, and some of them are personal. The first time I discovered Twitter.I remember it like it was yesterday. I was maybe 14-15 years old. I was at my grandparent’s house, in the French countryside, in the garden on my iPod touch (and remember: the iPod touch was not connected to the cellular network it was only connecting to the internet through wifi). To connect to the internet, I had to somehow hack the neighbor's Wi-Fi — and link it to my iPod touch. So here you have the context. And I don't remember how, but I signed up to Twitter and I discovered something absolutely crazy at that time. It was a new way to interact with others. It was absolutely transforming because it was the first time that you were able to interact with others online, in real-time, in a really nice and innovative way. But the thing is, as I wasn't connected to the internet (except with the neighbor's wifi) I had to stick to the Bush on the side of the garden to be able to connect to the wifi. And I did it, maybe for 11 hours straight, just because I was absolutely amazed with this new thing that was Twitter, back in the day. It was really something that felt like magic because it was absolutely new. We weren’t able to put words on what was happening basically. Plus, Twitter was quite small also, especially in France. There weren't a lot of people connecting to Twitter in 2010, 2011. So I was absolutely amazed and shocked by it.This is the first example of the magic that you can feel thanks to technology.The first time you “Shazamed” somethingAgain, this felt like magic at this time and I super into it — right away. It was a very special moment. It was an old cousin who bought an iPhone at this time, and he was just happy to share what he was capable to do with his iPhone. And Shazam was one of the things he was capable to do, and it was really, really amazing.I think we all have souvenirs and great moments of magic that we felt thanks to technology. Pinch to ZoomSpeaking about the iPhone. I also remember the very first time that we've seen the pinch to zoom. You know, when you put your two fingers on the screen and then zoom with it. Today, it feels pretty normal but, again, it felt like magic at the very beginning. And that's the whole point I want to describe here. It’s that technology, at some point when it's new, feels like magic. And then it becomes part of our lives until a new technology comes again that feels again like magic, and so it goes. Spotify felt like magicThe last example I have about this magic thing is an example that you are able to see on a Netflix series (on the Spotify one).And it's the scene when Per Sundin (he is, if I remember well, a big director in the music industry, let's say Sony Corporation— the music branch of the company). And he discovers Spotify for the first time on, Daniel Ek (Spotify co-founder's computer). And he doesn't understand what happens basically. And this feels like magic to him, and to anyone actually who discovered Spotify for the first time back in the days 2004, 2005/6 Spotify was playing music right away without any delay, and for people at this time, it felt like magic. It was unbelievable to see all this music playing without any problem thanks to Spotify's technology.This post deserves to be shared because I just screen-recorded Netflix. Do you know how hard this is?! (Highly illegal too 🫨)I guess you got it.The reason I got into tech is just because of the magic you can feel thanks to technology and the magic I felt when I was a kid discovering technology. And actually, I am still a kid. I think we are all still kids. I like to believe this, that we are all still kids wanting to build great things that feel like magic.The examples I gave have things in common. Most of the time they are mobile. There are B2C products.Magic, in B2B SaaS?Of course, Apple and the iPhone played a big role in the reasons I got into tech. But I think B2B is getting funnier and funnier. So another great example, of the magic you can feel with tech is the first time you play around with Notion. And more recently with AI, and maybe within Notion with Notion AI. I wrote recently a post about the "post-Notion B2B SaaS area". And I think this is really something that is going to happen. Many people will be able to create B2B products that feel like B2C products and that have some magic within them. Pretty excited about this.Also for instance, right now I'm recording this podcast and writing at the same time with Descript, as I mentioned previously. And Descript is absolutely magic. Magic at its finest in technology, and it is a B2B product. So of course there are, and there will be many opportunities, to create B2B products that have magic in them. And this is absolutely what I want to do. Disregard the wordsI also feel that. Technology feels like magic when you discover things that don't exist yet — that you cannot put words on it. I read recently a great post about this. It was called "disregard the words". Basically describing this: You were not able to describe Snapchat at the very beginning, because it was absolutely new, and it didn't exist yet. Same for the iPhone, same for Notion. And same for the AI wave that is happening right now. I think this is really one of my goals. To create something that you cannot describe yet. Because it doesn't exist, basically.The questions I asked myself (and then answered) Were questions like: what's going to make me happier? * The answer was not necessarily making more money. * But I thought that: * working on something that makes sense to me in the long run * to build something you're proud of on your deathbed* and that is pleasant to do along the path. I thought, well, that is going to be making me happier. So the conclusion here is that I am optimizing for the process, for the path — and not for the destination. Two more things:1. First: It has to feel like a game. I've never worked because I was supposed to be working. I always worked because it was fun. And because I was passionate about it. Here I remember a quote from Jeff BezosHave fun. Work hard. And make the history. The beginning of the sentence is: have fun. And I feel like I need to have fun. To play. Not to work. Because “I'm a kid”. And I also believe that we are all still kids that want to play games. And business is just a game. Like another one. 2. Second: It has to be beautiful. So I remember joining Qonto, the very first company I worked for when I was a student because I just liked the design and I hated traditional French banks. 🤷🏻‍♂️Like really. I had absolutely no idea of what I was doing back in the day and now Qonto happens to be a 5 billion company. And I've been lucky. But I didn't change my mindset about that. I've also been lucky that Qonto served a mass market, which is actually closer to B2C than B2B in the way we were building and growing, which speaks more to me. Nice design, good apps, useful things… I don't ask for anything more than that. And it was similar with Ulysse the flight booking website I've worked on for more than a year as well. I mean: I just hate traditional flight booking websites. So I decided that I would work for a company that improves that. And this is basically what I want to do all my life. I don't ask for anything more.As you can notice, all the companies I've worked for are improving things that feel important to me by leveraging software. And software is the thing that had the biggest impact on my life. And I also believe that it has the biggest impact on anyone's life actually. Because software is still eating the world, right?That being said, I think software is the best way to express myself. I think software is where my genius zone is. And I really, really want to focus on this for now and for the next years. So maybe software had the biggest impact after hardware, after Apple hardware, but I don't see myself building a hardware company, yet. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit vnouchet.substack.com

  26. 1

    "I almost forgot why I got into tech" part 1: lessons from 1 year of hyperfreelancing & why I'm starting my company

     Oh. Hello there! It's been seven months since I didn't write anything. So we can say that… It's been a while. First of all, as you can see I am testing this new format of first recording the audio, and then transcribing the audio into the newsletter format. So the way I'm writing this edition is a bit special because: I have bullet points in front of me (by the way, I'm obsessed with bullet points, so I love to do this). I only have bullet points and then I record, and then I use Descript, which actually transforms the audio into text automatically as I write. So this is pretty amazing because I can, you know, edit either the podcast or the newsletter using the same user interface. Meaning: if I remove a sentence from the text I see in front of me, it will be also removed from the audio of the podcast. And the other way around. I can just Speak to write and write to speak. We are in the age of AI!I love to do it because I always wanted to do radio, so it's pretty cool. (I just bought a new microphone, which is good by the way. I hope the sound is pleasant to hear.)And yeah, so basically I'm writing, recording you name it this edition because I just wanted to do an update about me, let's talk about me for once. So the name of this edition is I almost forgot why I got into tech.And it is essentially a journal to: the old, present, and future me. I want to discuss about:* How I got into tech. * Where I am now?* And where I want to go for the next years. This is my classic annual update. All right, so let's start! Lessons about freelancing. I think freelancing is cool, but still not the end for me. This is something I shared last year for those who were already following me before I even started to do GaaS. I was writing on CoolGuys. It was in French back at a time, one year ago. And I was sharing about the idea of becoming a hyper freelancer.What are hyper freelancers? Basically, freelancers who also write content. So if you are listening reading this edition, You know about my content. Hyper freelancers are also consulting of course, and also creating products. So for instance education products such as: online courses, or even apps, SaaS, or whatever.I think I became one of them because this is what I've been doing for the last year. Consulting with some clients, creating content for this newsletter, and also, sometimes selling products: a productized service in which I was basically installing the Modern Data Stack, at startups. Learnings from last year: on growing B2B SaaS & fintechs, through data. I have now some certitude on how to grow startups. Not necessarily about doing the "zero to one" yet. But on doing, the "One to 10", hell yeah I have some certitudes. Product-led growth is fascinating, and B2B SaaS (even FinTech) is something pretty fun, actually. I've already shared a lot about this philosophy, but basically: If you are a product-led growth company, either B2B SaaS or FinTech, you will always have opportunities to work on your data. To invest more in data, improve the team, the stack, the processes, and so on.If you work on that, you will always have better results (and faster growth) than if you work on, acquisition and try to drop as much money as possible on your acquisition funnel first. That's my big learning (actually, it's a confirmation).But now I can clearly say that:Reversing the AARRR funnel into the RARE framework: Retention, Activation Revenue, and then Experiments (for both acquisition and referral) is something that I would always recommend for any product-led B2B SaaS, or FinTech. So: work on your data, improve your processes, and you will have Growth at your company. Guaranteed. Limitations of the (hyper) freelancing model:By design, freelancing is broken for me.Let me explain why. First of all, I think I am a maker and I am happy when I build things on my own.You know, when I work on my computer, write things, write code. Put my hands in the dirt, basically. And the thing is: if a client needs my help in this space, he's probably doing something wrong with his data setup (which is okay, of course). But he also probably doesn't understand it correctly at all. And that's why I was writing a lot about it, last year.However, setting up a data stack by myself for a client requires a 200% implication into the project.That is precisely where things become complicated and frustrating. Because I am 200% implicated in something that has often a lot of friction (because developers are not implicated, and not concerned about the subject — often it happened with the companies I was working for). When I say "by design" is that because as a freelancer you are anyway outside of the company you're working with. So this 200% implication is a bit wrong, by design.So, yeah, that's really the thing I've been noticing while accepting to do more and more client work, as a freelancer. From that: where do we go? I have two options now: Either I join an early-stage, small startup to take some equity and give this 200% implication into this company that I would join. But you guessed it. This is not what I want. So, I have a second option. It is to take more risk and to build my own company, to try it on my own.And here we are. I am launching my companyI am not stopping freelancingright away, but seeing freelancing as a way to survive — before eventually focusing 100% on the product I will be launching. Because yes, now we are talking about a product. We are talking about a SaaS!But for now, I'm stepping away from freelancing. I might be launching a call-only version of it. Meaning clients would be able to pay for a consultation call. Let's say one hour, two hours. I don't know.But that's it. I will only give advice, and don't put my hands in the dirt. Not at client companies, only at my own company. And this comes from a reflection that I had when traveling in Asia (back six months ago). I was just thinking: well, now I've seen the average level of clients and successful companies — and I am basically less and less afraid to give it a try to start mine. Plus, I really don't have anything to lose. You know, I'm not in a dangerous situation. I know where to sleep anywhere in the world, I have enough money. So why not? Why not? ( I will go to what this company is about, what the product is and will be, what is my vision, and so on.) But before:A note about solopreneurs:I actually think that they are the future of work, and the company I want to build will be actually really close to a “solo business”. I think that adapting is a major skill to have right now, because of the speed everything goes.And: for sure, you will always go faster with a small team than with a big, broad, large enterprise company. So the conclusion about this is that: small is great. And this is really the format I want to build my company on.To give you an example of this format:I've been personally really lucky because by chance I found this PLG data tracking and analytics thing (which fekt like a game to me) but apparently is a very rare and valuable skill to have. So my one-person monopoly, one-person “solo business” could be about this. And by the way, I won't stop it because: * I know it's a very good way to grow companies* Because learning never stops as well* And also: because it's funny, even in B2B. This can feel like magic sometimes, especially when you leverage automation. I basically love to do this.The only thing that I change now is that I prefer to try to use it on my own (so with my company) and to document my journey while working on something that makes more sense than building into this B2B, PLG, data, tracking thing (a SaaS, let’s say). This is the specific knowledge I have at the moment, but this is not the dream that I have in my life and the thing that I want to work on for the next 10 years.This is something that I will use building my own SaaS, but I won't be building into it. Right. Conclusion:To finish this update about last year, and what I've learned about (freelancing) hyper freelancing: What I will be doing now is not changing that much from this “hyper freelancing” idea (I am actually transitioning into the final version of it). * My freelancing will be pure consulting. Consulting calls only. * Content on this new version of the newsletter, with a podcast. * And finally, a product, that will be a B2B product-led SaaS. Also: * Staying small is great, and still a very good way to make nice things. * Solopreneurs are not solo, they are “multiplied” by leverage that they can have through media and code. * And this is accelerating because of AI. What a time to be alive guys! And I also think that growing bigger companies (with a lot of employees) will be more and more risky, and less and less desirable. So now you might think: Well, if it's not about freelancing, and you want to build a product-led B2B SaaS, why don't you build a micro-SaaS in data and analytics and tracking? And this is what this series of episodes is also about. Because this is not the reason I got into tech.But see you next week for the next episode. Bye-bye guys! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit vnouchet.substack.com

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Je vous aide à mieux vivre, grâce à la technologie. Oui, c'est toujours possible ! vnouchet.substack.com

HOSTED BY

Victor Nouchet

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Je vous aide à mieux vivre, grâce à la technologie. Oui, c'est toujours possible ! vnouchet.substack.com

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