Level Up Creators Podcast

PODCAST · business

Level Up Creators Podcast

The Level Up Creators podcast is for digital creators ready to take their business to the next level. You'll learn valuable strategies and hear engaging stories from industry pros and digital creators who have walked the path of scaling up.Whether you're tired of tap dancing for the algorithm or seeking to build real wealth - without the burnout - this podcast offers proven methods and practical advice to help you elevate your business, on your terms. Join us!

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    Built a Successful Business & Still Feel Empty? Here’s What to Do with Dr. Lani Jones

    🎙️ Redefining Success & Building a Legacy Beyond the Grind | Dr. Lani Jones on Level Up CreatorsIn this episode of Level Up Creators, Amanda sits down with Dr. Lani Jones, clinical psychologist and founder of HBL Advisory Group, to unpack what it really takes to go from conventional success to building a business (and life) that leaves a lasting legacy.Lani is the creator of The Final 1% Framework—a method she uses to help high-achieving founders rewire their relationship to ambition, design values-aligned businesses, and show up with clarity in both the boardroom and the living room.If you’re crushing it on paper but feeling off-track in life, this episode will hit hard in the best way.🎯 In this episode, we dig into:✔️ Why “work-life balance” is a myth and what to pursue instead✔️ How to design a calendar that aligns with your values, not your guilt✔️ What it means to be the same person in your business and your home✔️ The power of rethinking success through the lens of legacy✔️ How to reframe imposter syndrome as a sign of growth, not weakness✔️ Lani’s daily question that changes how you show up: Did today matter?✔️ How to stop “should-ing” on yourself and start setting boundaries that stick✔️ Her exact process for helping founders reset, realign, and rebuild sustainablyYou’ll also hear Amanda’s take on:– Why she’s investing $125K+ in her own development this year– How decision fatigue is quietly ruining your best thinking– Why household support is the power move no one talks about enoughWhether you’re feeling overextended, out of alignment, or ready to build a business that reflects your actual values—this episode will shift the way you think, operate, and lead.—🧋 Amanda’s Links:LinkedIn → https://www.linkedin.com/in/northcuttamanda/Website → https://welevelupcreators.com/Newsletter → https://newsletter.welevelupcreators.com/page/1/Apply to the MRR Accelerator → https://www.MRRAccelerator.com🔗 Dr. Lani Jones Links:Website → https://www.drlanijones.comLinkedIn → https://www.linkedin.com/in/drlanijones/📥 Dr. Lani Jones Free Resource:Get the "Start Here" toolkit to begin your own mission, vision, and values clarity + calendar audit → Available at https://winning-leader-8867.kit.com/f3b5f9ceb1👇 Drop a comment: What’s one thing you’re taking OFF your calendar this week?🔔 Like, subscribe, and turn on notifications for more episodes that help you build recurring revenue and a life you love. Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

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    Why Do Inspired Clients Stay Stuck? Build workshops that drive real change with Jake Wysocki

    🎙️ Designing Workshops That Drive Real Change | Jake Wysocki on Level Up CreatorsIf you're a coach or consultant who delivers workshops, trainings, or group programs, you need to hear this.In this episode of Level Up Creators, Amanda sits down with Jake Wysocki, workshop designer, facilitation expert, and creator of World-Class Workshops. Jake shares how coaches and consultants can design high-engagement, high-outcome experiences that actually drive transformation—not just “edutainment.”With a background in engineering and design thinking (yes, really), Jake blends systems thinking with human-centered facilitation to help you lead sessions your clients will rave about—and remember.In this episode, you’ll learn:✔️ What separates a world-class workshop from a forgettable one✔️ Why most consultants teach too much and facilitate too little✔️ Jake’s 10-50-99 Rule for just-in-time workshop design✔️ How to build in emotional moments, connection, and momentum✔️ Why fun is a core ingredient of effective learning✔️ How to run free or paid workshops that convert to longer-term engagements✔️ The difference between content delivery and client transformation✔️ How workshops can become the “Swiss army knife” of your consulting businessWhether you're running 90-minute workshops, in-person retreats, or cohort-based programs—Jake's frameworks will change the way you think about everything from prep to follow-up.—🧋 Amanda’s Links:Amanda’s LinkedIn → https://www.linkedin.com/in/northcuttamanda/Website → https://welevelupcreators.com/Newsletter → https://newsletter.welevelupcreators.com/Apply to the MRR Accelerator → https://www.mrraccelerator.comBook a Free 45-Min Workshop Why Session with Jake:→  https://worldclass.kit.com/why?utm_source=level-up-creators&utm_medium=podcast&utm_campaign=workshop-why(Clarify the purpose, promise, and design lens for your next workshop)🔗 Follow Jake:LinkedIn → https://www.linkedin.com/in/jakewysocki/Website → https://www.intentioncraft.com/👇 Drop a comment: What’s your biggest challenge in designing client workshops?🔔 Like, subscribe, and turn on notifications so you never miss a new episode.#Workshops #Facilitation #GroupPrograms #DesignThinking #CoachingBusiness #ConsultingBusiness #JakeWysocki #AmandaNorthcutt #MRRAccelerator #LevelUpCreators #InstructionalDesign #LearningExperience #CustomerTransformation Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

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    Why Are Consultants Still Selling One-Off Trainings? How to turn workshops into recurring revenue with Chris Taylor

    From Content to Transformation: How Consultants Can Drive Measurable Impact | Chris Taylor (Actionable.co)In this powerhouse episode of Level Up Creators, Amanda sits down with Chris Taylor, founder of Actionable and Catalyst, to unpack how consultants, facilitators, and thought leaders can evolve beyond delivering training and start driving real behavior change with measurable ROI.Chris has spent two decades at the intersection of learning, psychology, and business impact, building platforms and methodologies that help consultants prove their value and build businesses with enterprise-level staying power.🔑 Whether you're selling into L&D or aiming to win enterprise B2B contracts, this episode is a masterclass in:✔️ Moving from edutainer to transformation partner✔️ Turning one-off workshops into recurring revenue streams✔️ Measuring and proving behavior change✔️ The psychology of habit formation and sustainable performance✔️ Using Actionable’s tools to earn bigger deals and extend LTV✔️ Selling training in a way that execs actually say yes toYou’ll also hear Chris' fascinating founder story, from basement book blogger to building a scalable software-powered services company and how COVID flipped everything in the best possible way.Want to drive more client impact and land bigger consulting deals? This episode gives you the exact tools and strategy to do just that.Drop your biggest takeaway or question in the comments!Like, Subscribe & turn on notifications so you never miss a Level Up Creators drop.🧋 Amanda Links: Amanda’s LinkedIn → https://www.linkedin.com/in/northcuttamanda/ Website → https://welevelupcreators.com/ Newsletter → https://newsletter.welevelupcreators.com/page/1/ 🔗 Chris Taylor Links: LinkedIn → https://www.linkedin.com/in/chrisjrtaylor/ Website → https://actionable.co/ Free Toolkit → https://toolkit.actionable.co Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

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    Why is Hard Work Not Paying Off? The Performance Paradox with Eduardo Briceño

    Embedding a Growth Mindset: From TED Talks to Culture Change | Eduardo Briceño on Level Up CreatorsIn this episode of Level Up Creators, Amanda sits down with Eduardo Briceño — author of The Performance Paradox, TED speaker with 9M+ views, and co-founder of Mindset Works alongside Dr. Carol Dweck. Eduardo is one of the world’s foremost voices on growth mindset, performance, and learning-driven cultures, helping Fortune 1000 companies shift how they lead, learn, and innovate.Together, we explore what it really means to build learning organizations, how to balance the performance zone and the learning zone, and what leaders must do differently if they want to keep up with the pace of change. We also dig into Eduardo’s personal backstory—from burnout in VC to global keynote stages—and how he’s building the next chapter of his work through the MRR Accelerator.🎯 In this episode, you’ll learn:✔️ What a growth mindset really is—and what it isn’t✔️ Why many organizations unknowingly operate in a “fixed mindset” culture✔️ The performance paradox: why more doing ≠ more progress✔️ How to embed learning habits that actually stick✔️ What separates Microsoft’s culture from most of its competitors✔️ The real reason people burn out (and how Eduardo avoided it in his second act)✔️ What it takes to scale thought leadership into a business model with recurring revenueIf you’re a founder, thought leader, or executive thinking about how to build a resilient, future-ready organization, this conversation will leave you with both vision and tactics.—🧋 Amanda Links:Amanda’s LinkedIn → https://www.linkedin.com/in/northcuttamanda/Website → https://welevelupcreators.com/Newsletter → https://newsletter.welevelupcreators.com/🔗 Eduardo Briceño Links:Website → https://www.briceno.comLinkedIn → https://www.linkedin.com/in/eduardo-briceno/Free PDF: 5 Strategies to Foster a Growth Mindset → https://briceno.com/newsletter/📕 Book: The Performance Paradox → https://www.penguinrandomhouse.com/books/671929/the-performance-paradox-by-eduardo-briceno/🚀 Ready to build a scalable, custom-fit business with recurring revenue—guaranteed?Apply to the MRR Accelerator → https://www.MRRAccelerator.com👇 Drop a comment: What resonated with you most—growth mindset, the learning zone, or the performance paradox?🔔 Like, subscribe & turn on notifications for more founder stories and growth frameworks. Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

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    Why Are Fintech Partnerships Failing? Stacy Bishop, a BaaS Insider Explains What No One’s Talking About.

    🎙️ Fintech Meets Human Connection | Stacy Bishop on Redefining the Future of BankingIn this special episode of the Level Up Creators podcast, Amanda sits down with Stacy Bishop—strategic advisor, fractional executive, fintech sales powerhouse, and co-founder of AmBaaSador—to unpack the past, present, and future of fintech, financial institutions, and banking-as-a-service (BaaS).Stacy is a rare force in this industry. With 30 years of boots-on-the-ground experience in banking, she’s done everything from teller to revenue leader to go-to-market strategist for the top fintechs and FI partners in the country. She’s also blazing a trail as a female founder in a legacy male-dominated space, lifting up other women and reshaping how relationships work in embedded finance.🎯 In this episode, you’ll learn:✔️ What “selling fintech” actually means—and why most founders get it wrong✔️ The role of community banks in the future of BaaS✔️ Why AmBasSador was built to educate bankers, not just sell to them✔️ How Stacy acts as a broker between banks, fintechs, and BaaS platforms✔️ What it takes to earn trust (and money) in financial services✔️ Why long-term relationships always win over short-term revenue✔️ Stacy’s journey from high school teller to keynote speaker to MRR Accelerator client✔️ What it really feels like to leave a legacy brand and go out on your own💬 If you’re a fintech founder, community banker, or future-of-finance strategist, this episode is packed with insight and clear calls to action.—🧋 Amanda Links:Amanda’s LinkedIn → https://www.linkedin.com/in/northcuttamanda/Website → https://welevelupcreators.com/Newsletter → https://newsletter.welevelupcreators.com/🔗 Stacy Bishop Links:LinkedIn → https://www.linkedin.com/in/stacybishop/Website → https://www.staceybishop.comAmBaaSador Website → https://ambaassador.com/🚀 Ready to build a scalable, custom-fit business with recurring revenue—guaranteed?Apply to the MRR Accelerator → https://www.MRRAccelerator.com👇 Let us know in the comments: What’s your biggest fintech or BaaS challenge right now?🔔 Like, subscribe & turn on notifications for more episodes from Level Up Creators.#Fintech #BankingAsAService #BaaS #StacyBishop #FintechSales #EmbeddedFinance #MRRAccelerator #LevelUpCreators #CommunityBanking #WomenInFinance #SaaS #AdvisorBusiness Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

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    Exhausted in Midlife? This Founder Helps You Reclaim Your Energy with Amber Berger

    Reclaim Your Energy, Metabolism & Mental Edge in Midlife | Amber Berger on Level Up CreatorsIn this episode of the Level Up Creators Podcast, Amanda sits down with Amber Berger, holistic health coach, founder of The WellDrop, and host of the WellDrop podcast. Amber helps high-performing women in midlife cut through the wellness noise, reclaim control of their health, and step fully back into their personal and professional power.After healing her own Crohn’s disease at age 14 and later helping her son navigate a similar diagnosis, Amber brings decades of personal experience, science-backed strategy, and global wellness insights to the table. Through bio-individualized coaching, group programs, and her powerful 14-day Midlife Reset, she’s helping professional women get back their spark—without burnout, confusion, or fad diets.In this episode, you’ll learn:✔️ What most women don’t know about perimenopause until it’s too late✔️ Why blood sugar—not hormones—is your early warning sign✔️ The power of CGMs (continuous glucose monitors) in midlife health✔️ What changes in your 40s—and why your old routines stop working✔️ How Amber healed Crohn’s disease naturally & helped her son do the same✔️ Why being your own health CEO matters now more than ever✔️ How to bring your boardroom energy to the doctor’s office✔️ Amber’s exact midlife protocol for professional women who don’t have time to guessIf you're a midlife founder, leader, or executive who’s starting to feel foggy, fatigued, or stuck in a body that suddenly won’t cooperate—this is your blueprint for realignment and radical clarity.—🧋 Amanda Links:Amanda’s LinkedIn → https://www.linkedin.com/in/northcuttamanda/Website → https://welevelupcreators.com/Newsletter → https://newsletter.welevelupcreators.com/🔗 Amber Berger Links:Website → https://thewelldrop.comLinkedIn → https://www.linkedin.com/in/amber-berger-/Instagram → https://www.instagram.com/astarrberger/Want to scale your expertise into a recurring revenue business—guaranteed?Apply to the MRR Accelerator → https://www.MRRAccelerator.com👇 Drop a comment: What’s your biggest health challenge or win in midlife?🔔 Like, subscribe & turn on notifications for more conversations with expert founders & wellness disruptors. Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

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    Can One Hire Really Change Everything? How This Founder Built a Business on Chiefs of Staff with Clara Ma

    🎙️ How Clara Ma Built the #1 Hub for Chiefs of Staff | Level Up Creators PodcastIn this episode of Level Up Creators, Amanda sits down with Clara Ma, founder & CEO of Ask a Chief of Staff—the go-to resource for high-performing Chiefs of Staff and the executives who hire them.Clara shares how she went from burned-out operator to leading voice in startup ops, building a 450+ member community, a boutique recruiting engine, and a business that helps Chiefs of Staff land high-impact roles and thrive once they’re in them.🎯 In this episode, you'll learn:✔️ Why the Chief of Staff role is more mindset than job title✔️ Clara’s exact career pivot → business launch → scalable model✔️ Her top automations for saving time and protecting her lifestyle✔️ What to consider before hiring a Chief of Staff—or becoming one✔️ What it’s like inside the MRR Accelerator—🧋 Amanda Links:Amanda’s LinkedIn → https://www.linkedin.com/in/northcuttamanda/Website → https://welevelupcreators.com/Newsletter → https://newsletter.welevelupcreators.com/🔗 Clara Ma Links:LinkedIn → https://www.linkedin.com/in/clarama/Website → https://askachiefofstaff.com/🚀 Want to scale your expertise into a recurring revenue business—guaranteed?Join the MRR Accelerator → https://www.MRRAccelerator.com👇 Drop a comment: What’s your biggest takeaway about hiring or becoming a Chief of Staff?🔔 Like, subscribe & turn on notifications for more founder stories & business model breakdowns.#ChiefOfStaff #StartupOps #MRRAccelerator #ClaraMa #FounderJourney #RecurringRevenue #LevelUpCreators Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

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    Chasing Success But Still Unfulfilled? Why High Performers Need to Slow Down to Lead with Jon Giganti

    🎙️ Build With Intention: From Burnout to Breakthrough with John Giganti | Level Up Creators PodcastIn this episode of the Level Up Creators Podcast, Amanda sits down with John Giganti—USA Today bestselling author of With Intention, former D1 soccer player, and sales exec who helped scale a company to nearly a billion dollars. Today, John is on a mission to help high-performing leaders and teams build lives and businesses rooted in clarity, purpose, and sustainable success.John shares how unresolved personal challenges and hustle culture nearly derailed his career, and how he turned it all around—by going inward. From panic attacks to peak performance, this episode is a blueprint for founders, consultants, and executives who know there’s more to success than metrics and money.🎯 Key Takeaways for High-Performance Founders & Teams:✔️ Why high performers often ignore the signs of burnout—and what to do instead✔️ How to connect the head and heart for truly aligned leadership✔️ The With Intention Method: Awareness, Agency, Ambition, Action, Adjustment✔️ How elite athletes and execs are rethinking success in 2025✔️ The secret to high-performing teams: psychological safety, trust, and self-awareness✔️ Why peak performance isn’t about doing more—it’s about doing it differently✔️ How to lead teams (or sales orgs) without losing yourself in the process✔️ The difference between winning for now vs. building something that lastsAmanda Links:Amanda’s LinkedIn → https://www.linkedin.com/in/northcuttamanda/Website → https://welevelupcreators.com/Newsletter → https://newsletter.welevelupcreators.com/🔗 Jon Giganti Links:LinkedIn → https://www.linkedin.com/in/jongiganti/Website → https://www.jongiganti.com/Book → https://a.co/d/hlS875F Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

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    Overwhelmed? It’s Probably Time to Hire—Here’s How to Do It Right w/ Madi Waggoner

    🎙️ Hiring Smart from the Start: Build a Team That Lets You Step Away | Madi Waggoner on Level Up CreatorsIf your calendar is maxed, your inbox is a dumpster fire, and burnout is knocking at the door—this one’s for you.In this episode of the Level Up Creators Podcast, Amanda Northcutt sits down with Madi Waggoner, founder of Building Remote, to talk about the one thing that unlocks real freedom for founders: building a lean, effective team the right way.Madi helps small business owners and founder-led teams scale sustainably by hiring intentionally, training efficiently, and offloading the right responsibilities at the right time—so you can take a real vacation, not just check email from a prettier location.🎯 Key Takeaways for Consultants, Coaches & Fractional Leaders:✔️ How to know when it’s actually time to hire—and what to do first ✔️ Why “I just need a clone of me” is the wrong mindset ✔️ What to include in a job description that attracts true A-players ✔️ The power of clear SOPs (and why Loom might be your best friend) ✔️ How to run interviews like a pro—even if you’ve never hired before ✔️ Why documentation is the #1 unlock for freedom (and team resilience) ✔️ How to turn your org chart into a self-sustaining system, not a founder bottleneck ✔️ What has to be true before you can take a real sabbatical🧋 Amanda Links:Amanda’s LinkedIn → https://www.linkedin.com/in/northcuttamanda/Website → https://welevelupcreators.com/Newsletter → https://newsletter.welevelupcreators.com/Madi Waggoner Links:Madi's LinkedIn → https://www.linkedin.com/in/madiwaggoner/Website → https://buildingremote.co/Free Resource → https://buildingremote.kit.com/level-up-creators Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

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    Do you really need a big audience to grow? Not anymore with Dustin Riechmann

    In this episode of the Level Up Creators Podcast, Amanda sits down with Dustin Riechmann, founder of Seven Figure Leap, to unpack how subject matter experts can build wildly successful businesses by leveraging one of the most powerful—and underutilized—marketing channels: niche podcast guesting.Dustin shares his nonlinear path from engineering to meat sticks to digital marketing (yes, really) and how podcast guesting became the repeatable, scalable engine behind his seven-figure coaching and consulting business. If you’re looking for high-quality inbound lead flow, strategic relationships, and a flywheel that doesn’t rely on paid ads, this is for you.🎯 Key Takeaways for Consultants & Coaches Building Recurring Revenue Businesses:✔️ Why your story is your most valuable asset—and how to use it to sell✔️ How to pitch yourself for podcast interviews that drive leads✔️ Why small, niche podcasts often outperform the mega shows when it comes to conversions✔️ What the “Profit Cake” is—and how to think beyond just podcast listeners✔️ How to use guest appearances to build authority, partnerships, and inbound interest✔️ What needs to be true before you start your own podcast—and why most should start with guesting✔️ The Venn diagram methodfor finding non-competing but highly aligned podcast stages✔️ Why one clear CTA outperforms three confusing ones every time🧋 Amanda Links:Amanda’s LinkedIn → https://www.linkedin.com/in/northcuttamanda/Website → https://welevelupcreators.com/Newsletter → https://newsletter.welevelupcreators.com/🔗 Dustin Riechmann Links:Website → https://7figureleap.com/ LinkedIn → https://www.linkedin.com/in/dustinriechmann/ Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

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    Want to build a scalable community? Start doing this first with Bri Leever

    In this episode of the Level Up Creators podcast, Amanda Northcutt sits down with community strategist Bri Leever to dig into what really drives long-term retention and recurring revenue in paid communities.If you're a coach, consultant, or subject matter expert thinking about launching a membership or building community into your product ecosystem, this episode is essential listening. Bri shares what’s working in today’s best communities—from pricing strategy and onboarding to AI implementation and leadership development.💡 Key Takeaways for Builders of Scalable Recurring Revenue Communities:✔️ The difference between education-centric and connection-centric communities—and how to choose✔️ The surprising shift from cohort-led offers to community-first membership models✔️ What high-ticket, mid-ticket, and low-ticket memberships look like when done right✔️ How to move from “audience gathering” to true community value exchange✔️ The role of AI in community ops and the future of personalized member experiences✔️ Why onboarding is never “one and done”—and what top-performing communities get right✔️ How to develop member-leaders who multiply impact and retentionWe also cover:– Bri’s near-miss shark encounter while free diving 🦈– Her “Woo Funnel” for bringing member leaders closer to your team– Why some thought-leader-led communities fail—and how to fix them🧋 Amanda Links: Amanda’s LinkedIn → https://www.linkedin.com/in/northcuttamanda/ Website → https://welevelupcreators.com/ Newsletter → https://newsletter.welevelupcreators.com/ 🔗 Bri Leever Links: LinkedIn → https://www.linkedin.com/in/briannaleever/ Website → https://www.emberconsulting.co/ Podcast → https://open.spotify.com/show/3ZUcl2iYJJOHCxKqhTBvoR?si=936a5d359de34619 Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

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    Think Your LLC Is Protecting You? Here’s What Most Founders Get Wrong

    In this episode of the Level Up Creators Podcast, Amanda Northcutt sits down with Jonathan Feniak—attorney, entrepreneur, and founder of LLCAttorney.com—to demystify the legal side of entrepreneurship. If you’re a thought leader, coach, or creator building a personal brand, this conversation is packed with essential legal strategies to help you protect your privacy, keep your assets safe, and stay compliant without overcomplicating things.🔒 Learn how to:Avoid costly legal mistakes from the startChoose the right business structure (LLC, S-Corp, etc.)Use registered agents for privacy and protectionProtect personal assets using Wyoming LLCsAvoid doxxing, lawsuits, and unnecessary exposureSet up contracts, tax systems, and operating agreements the right wayWhether you're just getting started or scaling a thriving business, Jonathan’s practical insights will help you safeguard what you're building.🧋 Amanda Links:Amanda’s LinkedIn → https://www.linkedin.com/in/northcuttamanda/Website → https://welevelupcreators.com/Newsletter → https://newsletter.welevelupcreators.com/🔗 Jonathan Links:Website → http://LLCAttorney.comDiscount Code→ Receive 50% Off Services use: LEVELUPPOD50 LinkedIn: → https://www.linkedin.com/company/llcattorney/ Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

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    Creator Stories: Inside the MRR Accelerator with Brand-Building Expert and StoryEQ Founder Kristina Flynn

    In this episode of Level Up Creators, Amanda Northcutt sits down with Kristina Flynn, a storytelling expert who helps entrepreneurs, executives, and creatives confidently own their story, explain their unique value, and get paid for their expertise—without playing small.After battling crippling anxiety that kept her silent for years, Kristina developed Story Engine, a powerful AI-driven personal branding system that helps people articulate their value in a way that resonates, connects, and converts.Through the MRR Accelerator, Kristina is scaling her work to reach even more individuals who want clarity, confidence, and impact. 🚀👀 Key Takeaways:✔️ How Kristina turned her own struggle with anxiety into a game-changing storytelling methodology✔️ Why AI + human intuitionis the future of personal branding✔️ The neuroscience behind why storytelling is the most powerful marketing tool✔️ How founders, executives, and creativescan use Story Engine to craft a magnetic personal brand✔️ Kristina’s journey inside the MRR Accelerator & what’s next for her growing business✔️ The #1 mistake people make when trying to tell their story🧋 Amanda Links: Amanda’s LinkedIn → https://www.linkedin.com/in/northcuttamanda/Website → https://welevelupcreators.com/Newsletter → https://newsletter.welevelupcreators.com/🔗 Kristina Flynn Links:Kristina's LinkedIn → https://www.linkedin.com/in/flynnkristina/1:1 Discovery Call → https://calendly.com/flynnkristina/personalstory-discoverycall?month=2025-03Newsletter → https://flynnkristina.beehiiv.com/subscribe Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

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    Creator Stories: Inside the MRR Accelerator w/ AI Philosopher, Strategist & Developer Dan Cumberland

    In this episode of Level Up Creators, Amanda Northcutt sits down with Dan Cumberland, an AI consultant, creator, and serial entrepreneur who’s helping entrepreneurs and creators integrate AI while staying true to their authentic voice.Through the MRR Accelerator, Dan is transforming his consulting work into a scalable, recurring revenue model—helping business owners automate, optimize, and free up their time for meaningful, human work.👀 Key Takeaways:✔️ Dan’s unconventional career path (ministry → music → software → AI)✔️ How AI helps creators and entrepreneurs work smarter—not harder✔️ Why content repurposing is the ultimate growth hack✔️ How Dan is scaling his business inside the MRR Accelerator✔️ The real reason AI won’t replace humans—but will replace certain jobs✔️ Dan’s decision-making process for big entrepreneurial moves🧋 Amanda Links:Amanda’s LinkedIn → https://www.linkedin.com/in/northcuttamanda/Amanda’s Twitter → https://x.com/northcuttamandaWebsite → https://www.mrraccelerator.comNewsletter → https://newsletter.welevelupcreators.com/Creator Resources → https://welevelupcreators.com/guides/🚨 Don't miss our new creator AI guide! 🔗Dan Cumberland Links:Dan's LinkedIn →  https://www.linkedin.com/in/dancumberland/Website →  https://themeaningmovement.com/start-here/Business Audit → https://www.aiflowaudit.com Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

  15. 48

    Creator Stories: Inside the MRR Accelerator with Training & Coaching Expert Therese Miclot

    In this episode of Level Up Creators, Amanda sits down with Therese Miclot, an executive leadership consultant with decades of experience working with Fortune 500 companies in tech, banking, retail, and media.Through the MRR Accelerator, Therese’s building a scalable, recurring revenue-driven leadership development program—helping organizations create strong, accountable, high-trust leaders.👀 Key Takeaways✔️ The #1 leadership mistake that creates confusion instead of clarity✔️ Why bad leadership costs companies millions (and what to do about it)✔️ The personal story that fuels Therese’s mission to eradicate bad bosses✔️ How she’s transforming her business inside the MRR Accelerator✔️ The power of group coaching, collaboration, and mindset shifts🧋 Amanda Links:Amanda’s LinkedIn → https://www.linkedin.com/in/northcuttamanda/Amanda’s Twitter → https://x.com/northcuttamandaWebsite → https://www.mrraccelerator.comNewsletter → https://newsletter.welevelupcreators.com/🔗 Therese Miclot Links:Therese's LinkedIn → https://www.linkedin.com/in/theresemiclotWebsite → https://www.theresemiclot.com/The Facilitation Advantage → https://a.co/d/ccY9KnD Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

  16. 47

    Creator Stories; Sam Vander Wielen; You are responsible to your customers, not for them

    🔥 Welcome back to the Level Up Creators Podcast! In this episode, Amanda Northcutt sits down with returning guest Sam Vander Wielen—attorney turned entrepreneur, legal educator, and author of the soon-to-be iconic book “When I Start My Business, I’ll Be Happy.”Sam gets brutally honest about the real journey behind building a multi 7-figure business—from walking away from corporate law, to surviving brain surgery, to grieving the loss of both parents... all while scaling a business that works without her constantly in it.This episode is packed with insight for creators and entrepreneurs who are ready to build smart, sustainable businesses—minus the hype.Here’s what we dig into:✅ Why starting a business won’t fix your life✅ How Sam built an evergreen, high-leverage system that runs without hustle✅ Growing an engaged email list to 46K+ (without being spammy)✅ Saying no to writing a legal book—and landing a Big 5 deal anyway✅ Creating focused, profitable offers (instead of 17 scattered ones)✅ Cutting through the “silver bullet” noise online✅ What it really takes to go full-time on your terms👀 Whether you're stuck in a corporate job, tired of chasing shiny objects, or finally ready to build real momentum—this conversation is your next step forward.🧋 Amanda Links:Amanda’s LinkedIn → https://www.linkedin.com/in/northcuttamanda/Website → https://welevelupcreators.com/Newsletter → https://newsletter.welevelupcreators.com/🔗 Sam Vander Wielen Links:Sam's Book → When I Start My Business, I’ll Be HappyPodcast → On Your TermsInstagram → https://www.instagram.com/samvanderwielen/ Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

  17. 46

    Creator Stories: Inside the MRR Accelerator with CEO Level Up Creators Amanda Northcutt

    🔥Want to escape the feast-and-famine cycle and build predictable, scalable income? In this special episode of Level Up Creators, our Head of Revenue, Natalie Williams, takes over hosting duties to interview Amanda Northcutt, CEO of Level Up Creators (LUC) and lead consultant for the MRR Accelerator.The MRR Accelerator is a 7-month program designed to help creators, consultants, and thought leaders build a high-revenue, recurring income business—guaranteed. If you're looking to systematize, scale, and automate your business, this episode is packed with proven strategies you don’t want to miss. 📍What You'll Learn in This Episode: ✔️What the MRR Accelerator is and how it works ✔️The MRR Method: Our proven system for recurring revenue ✔️Why audience size DOESN’T matter as much as you think ✔️The biggest mistakes creators make before joining the program ✔️How we guarantee multi-five-figure MRR for each participant ✔️What happens after the 7-month accelerator and long-term growth options Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

  18. 45

    Creators Interview; Barbara Mighdoll ; Blaze Your Own Trail, do Your Own Thing

    In this episode of the Level Up Creators podcast, Amanda Northcutt interviews Barbara Mighdoll, a former tech marketing executive turned entrepreneur and content creator. Barbara shares her journey of transitioning from a corporate career to becoming a full-time creator, the challenges she faced, and the strategies she employed to build her brand, New Modern Mom. The conversation delves into the importance of leveraging corporate skills in entrepreneurship, the decision-making process behind leaving a stable job, and the significance of household help in managing work-life balance. Barbara also discusses her recent ventures into the Pilates studio business and the lessons learned along the way, including the importance of self-care and the realities of traveling with children.Key Takeaways- Transitioning from corporate to entrepreneurship requires careful planning.- Leveraging corporate skills can significantly benefit a new business.- It's essential to have a support system, both at home and in business.- Traveling with kids can be rewarding and should not be avoided.- Setting realistic expectations is crucial for personal and professional growth.- Hiring help can free up valuable time for what matters most.- Calculated risks can lead to unexpected opportunities.- Self-care and personal happiness are vital for effective parenting.- Building a team is essential for scaling a business.- It's okay to adjust plans and timelines as life evolves.🧋Amanda's Links:Amanda’s LinkedIn → https://www.linkedin.com/in/northcuttamanda/Amanda’s Twitter → https://x.com/northcuttamandaWebsite → https://welevelupcreators.com/Newsletter → https://newsletter.welevelupcreators.com/Creator Resources → https://welevelupcreators.com/guides/🚨 Don't miss our new creator AI guide! 🔗 Barbara Mighdoll's Links:Barbara's Instagram → https://www.instagram.com/newmodernmom/Website → https://newmodernmom.com/blog/Podcast → https://podcasts.apple.com/us/podcast/new-modern-mom-podcast/id1743275208Newsletter → https://newmodernmom.com/subscribe Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

  19. 44

    Creators Interview; Iggy Odighizuwa; Get around people doing big things.

    In this episode of the Level Up Creators podcast, Amanda Northcutt interviews  Iggy Odighizuwa @theboardroompodcast , founder of Charlie AI, who shares his journey from personal trainer to entrepreneur and thought leader in AI and digital marketing. Iggy discusses the importance of combining human touch with AI capabilities, the challenges of scaling a business, and the strategies he used to build a successful team. He also delves into the functionalities of Charlie AI, its role in lead management, and the future of AI in business. The conversation highlights the risks associated with AI, the importance of continuous learning, and how to secure one's job in an evolving landscape.Key Takeaways- Iggy's journey showcases the importance of mentorship and learning from others.- Documenting processes is crucial for effective delegation and team building.- AI can significantly enhance lead management and business efficiency.- Building a strong team requires clear documentation and training.- Understanding the impact of your work on the business is essential for job security.- AI should be treated with care, similar to how we onboard employees.- Continuous learning and adaptation are key to thriving in the age of AI.- Creating a culture of accountability and values alignment is vital for team success.- Leveraging technology can help keep teams lean and productive.- Surrounding yourself with successful individuals can accelerate your growth.🧋 Quick Links:Amanda’s LinkedIn ➔ https://www.linkedin.com/in/northcuttamanda/Amanda’s Twitter → https://x.com/northcuttamandaWebsite ➔ https://welevelupcreators.com/Newsletter ➔ https://newsletter.welevelupcreators.com/Creator Resources ➔ https://welevelupcreators.com/guides/🚨 Don't miss our new creator AI guide! 🔗 Iggy's LINKS:Instagram ➔ https://www.instagram.com/iggyodighizuwa/Website ➔ https://www.charlieai.io/LinkedIn ➔ https://www.linkedin.com/in/iggy-odighizuwa/Podcast ➔ https://www.youtube.com/@theboardroompodcast Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

  20. 43

    Creators Interview; Justin Moore ; You can live into that vision.

    In this episode of the Level Up Creators podcast, Amanda Northcutt interviews Justin Moore  @CreatorWizard , a sponsorship coach and author of 'Sponsor Magnet'. Justin shares his journey from being a creator to running an agency and now coaching others on securing brand partnerships. He discusses the importance of understanding sponsorships, the mindset needed for success, and the innovative approach he is taking with his upcoming conference, Sponsor Games. The conversation emphasizes the value of being proactive, professional, and kind in business dealings, as well as the significance of continuous learning and adaptation in the creator economy.Key TakeawaysJustin Moore has made over $5 million through brand partnerships.The importance of asking brands if they have a budget for collaborations.Creators should focus on building relationships with brands rather than just seeking payment.Sponsorships can deepen the relationship between creators and their audience.It's crucial to be professional and communicative in brand partnerships.The creator economy is evolving, and non-traditional creators are seeking sponsorships.Justin's mission is to help creators land 1 million paid partnerships by 2032.The mindset of experimentation and iteration is key to business success.Creators should not delegate their business dealings to managers too early.The upcoming Sponsor Games conference will focus on interactive learning through games.🧋 Quick Links:Amanda’s LinkedIn → https://www.linkedin.com/in/northcuttamanda/Amanda’s Twitter → https://x.com/northcuttamandaWebsite →  https://welevelupcreators.com/Newsletter → https://newsletter.welevelupcreators.com/Creator Resources →  https://welevelupcreators.com/guides/🚨 Don't miss our new creator AI guide! 🔗 Justin LINKS:Book Link → https://www.sponsormagnet.com/Instagram → https://www.instagram.com/creatorwizard/?hl=enLinkedIn →  https://www.linkedin.com/in/justinnmoore/YouTube → https://www.youtube.com/c/creatorwizard Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

  21. 42

    Creators Interview; Maura McInerney-Rowley; I want to see more living funerals.

    In this episode of the Level Up Creators podcast, Amanda Northcutt speaks with Maura McInerney-Rowley , founder of HelloMortal, about her personal journey through grief and loss, which inspired her to create a platform focused on death care. Mara shares her experiences with the death of her mother and how it shaped her career path, leading her to explore the concept of death archetypes and the importance of end-of-life planning. The conversation delves into the societal taboos surrounding death, the need for better bereavement policies, and the vision for a future where discussing death is normalized. Mara emphasizes the importance of preparing for death and how it can lead to a more meaningful life.TakeawaysGrief is a natural expression of love for those we've lost.Experiencing loss can lead to profound personal transformation.Death and weddings share similarities in their emotional significance.Contemplating mortality can enhance creativity and life appreciation.Everyone should have a basic end-of-life plan in place.Death doula training can empower individuals to support others in grief.Living funerals can provide a celebratory experience before death.The death care industry needs modernization and compassion.Education about death is crucial for societal well-being.Embracing death can alleviate fear and anxiety about life.🧋 Quick Links: Amanda’s LinkedIn ➔ https://www.linkedin.com/in/northcuttamanda/ Amanda’s Twitter ➔ https://x.com/northcuttamanda Website ➔ https://welevelupcreators.com/ Newsletter ➔ https://newsletter.welevelupcreators.com/ Creator Resources ➔ https://welevelupcreators.com/guides/ 🚨 Don't miss our new creator AI guide! 🔗 Maura LINKS: Instagram ➔ https://www.instagram.com/mauraball/ Twitter ➔ https://x.com/mauraball Website ➔ https://www.hellomortal.com/ Newsletter ➔ https://hellomortal.substack.com/  Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

  22. 41

    Creators Interview: Dan Cumberland: You can use AI to help you say it better.

    In this episode of the Level Up Creators podcast, Amanda Northcutt speaks with Dan Cumberland, a serial entrepreneur and AI enthusiast. They discuss Dan's journey from ministry to entrepreneurship, his family's decision to travel and live abroad, and the transformative role of AI in marketing and content creation. Dan shares insights on how AI can enhance workflows, the future implications of AI for creators and marketers, and the importance of maintaining human connection in an increasingly automated world. The conversation also touches on parenting in the age of technology and the need for critical thinking skills in children.TakeawaysDan Cumberland is a serial entrepreneur and AI enthusiast.Traveling with family can be chaotic but rewarding.AI can significantly enhance content creation and marketing workflows.The future of business will be heavily influenced by AI.It's important to maintain human connections despite technological advancements.Parents need to teach children to use technology responsibly.AI can help free up time for more creative pursuits.Dan's journey reflects a desire to help others navigate transitions in life.AI tools can be used to streamline repetitive tasks in business.The entrepreneurial journey is often filled with learning and adaptation.🧋 Quick Links: Amanda’s LinkedIn →https://www.linkedin.com/in/northcuttamanda/ Amanda’s Twitter → https://x.com/northcuttamanda Website ➔ https://welevelupcreators.com/ Newsletter ➔ https://newsletter.welevelupcreators.com/ Creator Resources ➔ https://welevelupcreators.com/guides/ 🚨 Don't miss our new creator AI guide! 🔗 Dan Cumberland LINKS: LinkedIn → https://www.linkedin.com/in/dancumberland/ Website → https://themeaningmovement.com Business Audit → https://www.aiflowaudit.com Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

  23. 40

    Amanda Goetz Creators Interview: Amanda Goetz: I'm a proven case study that it actually works.

    In this episode of the Level Up Creators podcast, Amanda Northcutt and Amanda Goetz discuss their collaborative journey to increase Amanda's monthly recurring revenue (MRR) from 10K to 50K. They explore the challenges Amanda faced as a solopreneur, the importance of mindset shifts, particularly for women in business, and the transition from creator to CEO. The conversation highlights the significance of building a sustainable business model, understanding recurring revenue, and the value of having the right support team. Amanda shares her personal and professional growth, the impact of their work together, and the exciting future ahead as they introduce the Level Up MRR Accelerator program.Key TakeawaysAmanda's journey from quitting her job to achieving 10K MRR in just a few months is remarkable.The importance of having a supportive team to help scale a business.Transitioning from a creator mindset to a CEO mindset is crucial for growth.Understanding recurring revenue can significantly impact a creator's business model.Women often face unique challenges in monetizing their expertise and need to shift their mindset.Value-based pricing is essential for creators to reflect their true worth in the market.Building a sustainable business model allows for long-term success and stability.Learning and empowerment are key components of working with a consulting team.The Level Up MRR Accelerator offers a structured path for creators to achieve their financial goals.Personal growth and professional success can go hand in hand, leading to a fulfilling career.🧋 Quick Links: Amanda’s LinkedIn ➔ https://www.linkedin.com/in/northcuttamanda/ Amanda’s Twitter ➔ https://x.com/northcuttamanda Website ➔ https://welevelupcreators.com/ Newsletter ➔ https://newsletter.welevelupcreators.com/ Creator Resources ➔ https://www.welevelupcreators.com/guides/ 🚨 Don't miss our new creator AI guide! 🔗 Amanda Goetz LINKS: Amanda's LinkedIn ➔ https://www.linkedin.com/in/amandagoetz/Twitter ➔ https://x.com/AmandaMGoetzWebsite ➔ https://www.amandagoetz.com/Master Class Quiz ➔ https://www.amandagoetz.com/masterclass-quiz35 Hard Personal Brand Challenge ➔ https://www.amandagoetz.com/challenge Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

  24. 39

    Creators Interview; Roslyn McLarty; Get clear on what your vision is for your dream life and career

    In this episode of the Level Up Creators podcast, Amanda Northcutt interviews Roslyn McClarty, an executive coach and founder of Within, a personal development platform for purpose-led founders. Roslyn shares her journey from co-founding The GIST, a women-run digital sports media brand, to experiencing burnout and ultimately launching Within. The conversation delves into the challenges of entrepreneurship, the importance of self-compassion, and the need for a supportive community in the creator economy. Roslyn emphasizes the interconnectedness of personal development and entrepreneurship, offering valuable insights for creators looking to find balance and purpose in their work.Key TakeawaysBurnout often stems from being out of alignment with your true self.Self-compassion is crucial for preventing burnout.The journey of entrepreneurship is deeply spiritual.Creating a supportive community can help mitigate stress.Prioritize self-care practices like sleep and nutrition.Recognizing the signs of burnout early can prevent deeper issues.Finding purpose in your work can lead to greater fulfillment.It's important to listen to your body's cues and emotions.Healing from burnout requires time and patience.Building a business should be an expression of your authentic self.🧋 Quick Links:Amanda’s LinkedIn → Amanda’s Twitter → https://x.com/northcuttamandaWebsite ➔ https://welevelupcreators.com/Newsletter ➔ https://newsletter.welevelupcreators.com/Creator Resources ➔ https://welevelupcreators.com/guides/🚨 Don't miss our new creator AI guide! 🔗 Roslyn McLarty LINKS:LinkedIn: https://www.linkedin.com/in/roslyn-mclarty-51058223/Instagram: https://www.instagram.com/roslynmclarty/Newsletter: https://within.beehiiv.com/ Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

  25. 38

    Creators Interview Christina Lenkowski; Modern PR is truly storytelling.

    In this episode of the Level Up Creators podcast, Amanda Northcutt speaks with PR expert Christina Lenkowski about the power of podcast guesting as a strategic lead source. Christina shares her journey from working in PR to becoming a podcast publicist, emphasizing the importance of storytelling in modern PR. The conversation covers the evolution of podcasting, strategies for landing guest spots, and the significance of building relationships with hosts. Christina also addresses common misconceptions about podcast guesting and provides actionable tips for maximizing impact as a guest.Key TakeawaysPodcast guesting can significantly boost your business.Building relationships with podcast hosts is crucial.Modern PR focuses on storytelling rather than controlling narratives.Niche podcasts can be more valuable than large shows.Every no gets you closer to a yes in pitching.Research is key to successful podcast pitching.Having a clear call to action is essential for conversions.Content created from guest appearances can be repurposed effectively.Introverts can thrive in podcast guesting environments.Utilizing tools can enhance content creation efficiency.🧋 Quick Links: Amanda’s LinkedIn ➔ https://www.linkedin.com/in/northcuttamanda/ Amanda’s Twitter ➔ https://x.com/northcuttamanda Website ➔ https://welevelupcreators.com/ Newsletter ➔ https://newsletter.welevelupcreators.com/ 🚨 Don't miss our new creator Creator Growth Kit: https://www.levelupcreatorschool.com/creator-growth-kit?utm_campaign=podcast%20descriptiona&utm_source=podcast&utm_medium=organicChristina Links: Christina LinkedIn➔ https://www.linkedin.com/in/christinastew/ Christina Website➔ https://www.publicityxchristina.com/ Podcast➔ https://www.publicityxchristina.com/podcast Instagram➔ https://www.instagram.com/publicityxchristina/ Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

  26. 37

    Creators Interview: Amelia McGee; It's so much better to get started then be perfect

    In this episode of the Level Up Creators podcast, Amanda Northcutt interviews Amelia McGee, a real estate mogul and co-founder of WIRED, a community for women investors. They discuss Amelia's journey into real estate, the importance of community building, and the strategies she used to grow her business. Amelia shares insights on time management, hiring, and the significance of taking action over perfection. The conversation also touches on the challenges of entrepreneurship, the value of email marketing, and the future plans for their community offerings.Key TakeawaysAmelia started her real estate journey in 2019 inspired by HGTV shows.The WIRED community was created to support women in real estate investing.Amelia's first property flip was a significant turning point in her career.The BRRRR method is a powerful strategy for real estate investing.Time blocking is essential for managing multiple business ventures.Hiring and delegation are crucial for scaling a business.Learning from failures is part of the entrepreneurial journey.Building an email list is vital for long-term success.Investing in paid advertising can accelerate growth.Taking action is more important than striving for perfection.🧋 Quick Links:Amanda’s LinkedIn ➔ https://www.linkedin.com/in/northcuttamanda/Amanda’s Twitter ➔ https://x.com/northcuttamandaWebsite ➔ https://welevelupcreators.com/Newsletter ➔ https://newsletter.welevelupcreators.com/🚨 Don't miss our new creator Creator Growth Kit: https://www.levelupcreatorschool.com/creator-growth-kit?utm_campaign=podcast%20descriptiona&utm_source=podcast&utm_medium=organicAmelia Links:Amelia LinkedIn ➔ https://www.linkedin.com/in/amelia-mcgee-b1a1b464/Amelia Instagram ➔https://www.instagram.com/ameliajorei/Website ➔ https://www.womeninvestinrealestate.com/WIIRE Instagram➔https://www.instagram.com/wiire.community/Newsletter ➔ https://www.womeninvestinrealestate.com/wiirenewsletter Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

  27. 36

    Creators Interview: Tim Grahl; The level of resistance is to the level of how important it is.

    In this episode of the Level Up Creators podcast, Amanda Northcutt interviews Tim Grahl, CEO of  @StoryGrid , discussing his journey in building a successful business and the challenges faced along the way. Tim shares insights on the importance of understanding customer needs, the iterative process of learning and experimentation, and the significance of mindset and personal growth in achieving success. He emphasizes the need for creators to be genuine and committed to their craft while balancing their roles as business leaders and creators.Key Takeaways- Tim Grahl emphasizes the importance of understanding customer needs to drive business success.- Iterative learning and experimentation are crucial for adapting and growing a business.- Mindset plays a significant role in achieving success; believing in oneself is essential.- Balancing the roles of CEO and creator requires dedication and authenticity.- Personal growth and therapy can greatly impact one's ability to lead and succeed in business.- Tim's commitment to writing and sharing his journey builds trust with his audience.- The level of resistance faced in business often correlates with the importance of the goals set.- Continuous learning and seeking mentorship can accelerate growth and success.- Tim's approach to business involves a willingness to sacrifice for long-term goals.- Creating a supportive environment for students enhances their chances of success.Amanda’s LinkedIn → https://www.linkedin.com/in/northcuttamanda/Amanda’s Twitter → https://x.com/northcuttamandaWebsite ➔ https://welevelupcreators.com/Newsletter ➔ https://newsletter.welevelupcreators.com/🚨 Don't miss our new creator Creator Growth Kit: https://www.levelupcreatorschool.com/creator-growth-kit?utm_campaign=podcast%20descriptiona&utm_source=podcast&utm_medium=organicTim Grahl's LinkedIn → linkedin.com/in/timgrahlYouTube → https://www.youtube.com/@UCp-6P-c_o82eUPdSoVeNbuAWebsite → https://www.storygrid.comThe ShitHead  → https://a.co/d/0XS3cKk Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

  28. 35

    Creator Interviews: Stephanie Schwab; LinkedIn is the best vehicle to get that personal brand out

    In this episode of the Level Up Creators podcast, Amanda Northcutt speaks with Stephanie Schwab, founder and CEO of Crackerjack Marketing, about the significance of personal branding on LinkedIn. They explore Stephanie's journey in marketing, the importance of having a 💪strong personal brand, and how to effectively 🪜 build a following on LinkedIn. Stephanie shares common mistakes people make when establishing their personal brand, key elements of a strong LinkedIn profile, and the tools available on the platform. The conversation also touches on the challenges of running a business, the importance of continuous learning📖, and travel✈️ recommendations.Key TakeawaysPersonal branding is essential for all professionals.LinkedIn is a powerful tool for personal branding.Your audience on LinkedIn is unique to you.Engaging content is crucial for building a following.The headline on your profile should reflect your expertise.Your about section should be written in first person.Utilize LinkedIn's features to drive traffic to your email list.Spreading yourself too thin is a common challenge for entrepreneurs.Continuous learning is vital for business success.Travel can provide inspiration and new perspectives.🧋 Quick Links: Amanda’s LinkedIn → https://www.linkedin.com/in/northcuttamanda/ Amanda’s Twitter → https://x.com/northcuttamanda Website ➔ https://welevelupcreators.com/ Newsletter ➔ https://newsletter.welevelupcreators.com/ Creator Resources ➔ https://welevelupcreators.com/guides/ 🚨 Don't miss our new creator AI guide! 🔗 RESOURCE LINKS: Stephanie Schwab’s LinkedIn →linkedin.com/in/stephanieschwab Stephanie’s Instagram → https://www.instagram.com/crackerjackmktg/ Stephanie’s Website → crackerjackmarketing.com Newsletter → https://www.thenetworkist.io/  Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

  29. 34

    Creator Interviews: Bruno De Figueredo; AI will be everywhere in the future

    In this episode of the Level Up Creators podcast, Amanda Northcutt and Bruno De Figueredo discuss the essential components of a tech stack for creators. They explore the importance of understanding the customer journey, selecting the right tools, and avoiding common pitfalls. Bruno shares insights on the role of AI in enhancing tech stacks and emphasizes the need for simplicity and organization in managing technology. The conversation also covers cost expectations and strategies for overcoming technological hurdles, providing valuable guidance for creators looking to build a successful digital business. 🧋 Quick Links: Amanda’s LinkedIn → Amanda’s Twitter → https://x.com/northcuttamanda Website ➔ https://welevelupcreators.com/ Newsletter ➔ https://newsletter.welevelupcreators.com/ Creator Resources ➔ https://welevelupcreators.com/guides/ 🚨 Don't miss our new creator AI guide! 🔗 RESOURCE LINKS: Bruno's LinkedIn ➔ https://www.linkedin.com/in/brunodefigueredo/ Bruno's Instagram ➔ https://www.instagram.com/bruno.defigueredo/ Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

  30. 33

    Creator Interviews: Tony & Alisa DiLorenzo; You have to have an offer from the start

    In this episode of the Level Up Creators podcast, Amanda Northcutt interviews marriage influencers and experts, Elisa and Tony DiLorenzo, who share their journey of building a successful creator business over the past 15 years. They discuss the evolution of their podcast, the importance of community building, and the lessons learned from early events. The couple emphasizes the significance of being intentional and taking action in both marriage and business, as well as the value of continuous learning and adapting to audience needs. They also provide insights on effective social media and email marketing strategies, and the importance of having a supportive team. 🧋 Quick Links: Amanda’s LinkedIn → https://www.linkedin.com/in/northcuttamanda/ Amanda’s Twitter → https://x.com/northcuttamanda Website ➔ https://welevelupcreators.com/ Newsletter ➔ https://newsletter.welevelupcreators.com/ Creator Resources ➔ https://welevelupcreators.com/guides/ 🚨 Don't miss our new creator AI guide! 🔗 RESOURCE LINKS: Tony and Alisa's Book ➔ https://www.amazon.com/gp/product/0578991454?=sl1&tag=oneextmar-20&linkid=221ad4fef9150a4a45d3a78611a7718a&language=en_us&ref_=as_li_ss_tl Tony and Alisa's Website ➔ https://oneextraordinarymarriage.com/ Tony and Alisa's ➔ https://www.instagram.com/oneextraordinarymarriage/ Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

  31. 32

    Creator Interviews: Gina Bianchini; I was going to bring a team together and we were going to create a way for people to have their own network effect

    In this conversation, Amanda Northcutt interviews Gina Bianchini, the CEO and founder of Mighty Networks, about the future of AI and membership communities. They discuss the definition of community and how it differs from social media, the power of network effects in building engaged communities, and the importance of focusing on the people you serve and the transition they are going through. They also explore the core tenets of successful communities, including understanding your ideal member and their desired transformation. Gina emphasizes the value of building relationships and facilitating connections between community members, and the role of technology, including AI, in creating amazing experiences for community members. In this conversation, Gina Bianchini discusses the importance of understanding the transition that people are going through when building a community. She emphasizes that people in transition are the most motivated to join and contribute to a community. Gina also highlights the power of AI and advanced software in building and managing communities, and how Mighty Networks is incorporating these features. She explains the concept of 'people magic' and how it revolves around introducing people to each other and facilitating meaningful connections. Gina believes that community building can address the loneliness epidemic and provide a sense of belonging and achievement. She also discusses the future of community platforms and the need for more sophisticated tools to build relationships online. 🧋 Quick Links: Amanda’s LinkedIn → https://www.linkedin.com/in/northcuttamanda/ Amanda’s Twitter → https://x.com/northcuttamanda Website ➔ https://welevelupcreators.com/ Newsletter ➔ https://newsletter.welevelupcreators.com/ Creator Resources ➔ https://welevelupcreators.com/guides/ 🚨 Don't miss our new creator AI guide! 🔗 RESOURCE LINKS: Gina's LinkedIn → https://www.linkedin.com/in/ginabianchini/ Mighty Networks Instagram → https://www.instagram.com/mightynetworks/ Tour of Mighty Networks → https://youtu.be/56C2_L-9X4s  Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

  32. 31

    Creator Interviews: Amanda Goetz; I've spent the last 15 years building my career, not followers.

    Amanda Goetz, a two-time founder and four-time CMO, shares her career journey and why she decided to niche down into productivity. She discusses the importance of having a growth mindset and determination, which she learned from her experience as an athlete. Amanda also talks about the impact she wants to make in helping ambitious working parents achieve success without burning out. She shares her approach to building her personal brand on Twitter and the importance of showing up consistently. Amanda Goetz shares her experience of growing her social media following and monetizing her personal brand. She discusses the importance of quality content, consistency, and community engagement in building a following. Amanda also talks about her journey of monetization, starting with a newsletter and then expanding into sponsorships, collaborations, and a group coaching program. She emphasizes the need for value alignment and pricing strategy in order to scale and achieve financial goals. Amanda highlights the value of group coaching and the importance of practicing what you preach as a creator. She advises creators to slow down in the beginning, get clear on their mission, and operate from a place of abundance. 🧋 Quick Links: Amanda’s LinkedIn → https://www.linkedin.com/in/northcuttamanda/ Amanda’s Twitter → https://x.com/northcuttamanda Website ➔ https://welevelupcreators.com/ Newsletter ➔ https://newsletter.welevelupcreators.com/ Creator Resources ➔ https://welevelupcreators.com/guides/ 🚨 Don't miss our new creator AI guide! 🔗 RESOURCE LINKS: Amanda Goetz's LinkedIn → https://www.linkedin.com/in/amandagoetz/ Amanda Goetz's Instagram → https://www.instagram.com/goetzam/ Amanda Goetz's X → https://x.com/AmandaMGoetz Amanda Goetz's Website → https://www.amandagoetz.com/  Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

  33. 30

    Creator Interviews: Kathryn McGarvey; If this was your business, what would you do differently?

    In this conversation, Amanda Northcutt interviews Catherine McGarvey, a marketing expert with over 25 years of experience. They discuss the importance of talking to customers and using their insights in marketing. Catherine explains that understanding customers helps businesses grow and sell more effectively. She emphasizes the limitations of surveys and the value of qualitative data obtained through interviews. Catherine recommends starting customer interviews as soon as possible and conducting them regularly to gain valuable insights. She shares her journey into specializing in customer interviews and how her approach has evolved over the years. Catherine also highlights memorable calls where she learned impactful stories from customers. Customer interviews are essential for strategic decision making as they provide valuable insights and data about customers' needs and preferences. It's important to understand the humans beyond the marketing data and not make assumptions based on what others are doing. One example highlighted the importance of understanding what customers truly value, even if it contradicts the company's perceived point of difference. When conducting customer interviews, it's crucial to talk to your best clients, be thoughtful in selecting interviewees, and create a warm, no-sales-pitch environment. Craft questions that elicit impactful insights and prioritize what information is most useful to learn. Use experience and discernment to determine which feedback to act on and which to ignore. Finally, listening, embracing awkward silences, and asking curious questions are key skills for effective customer interviews. Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

  34. 29

    Creator Interviews: Yasin Mammeri; Know thyself, I think is like a huge lesson for business and for life.

    Yasin Mamary, a successful content creator and entrepreneur, shares his journey from musician to homeless to building a thriving creator business. He emphasizes the importance of understanding oneself and finding an environment where strengths are maximized and weaknesses are minimized. Yasin discusses the challenges of monetization, including the pressure of brand deals and the need to balance sponsored content with organic growth. He also highlights the value of selling your own information-based products and the importance of effective messaging and conversion optimization. Yasin's biggest lesson is to trust your gut and listen to warning signs to avoid getting burned. In this conversation, Yasin shares valuable insights and lessons he has learned as a content creator and entrepreneur. He emphasizes the importance of listening to your gut instincts and avoiding situations that drain your energy. Yasin also discusses the challenges of hiring and the need to find people who align with your values. He encourages creators to sell more in a creative and fun way, and highlights the duty to provide ethical and valuable products and services. Yasin concludes by offering advice for growing through short-form videos, including the importance of getting started, focusing on mindset, and incorporating storytelling. Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

  35. 28

    Creator Interviews: Sam Vander Wielen; Be interested in things to be interesting

    In this episode, Amanda interviews Sam VanderWielen, an attorney turned entrepreneur and legal educator, about legally protecting and growing businesses. Sam shares her journey from being a corporate lawyer to starting her own legal templates business. She emphasizes the importance of setting up legal paperwork correctly from the beginning and highlights the non-negotiables, such as registering your business, having lawyer-drafted contracts, and getting business insurance. Sam also discusses email marketing regulations, including the CAN-SPAM Act and GDPR, and provides tips for protecting content from being stolen, such as registering copyrights and using DMCA takedown notices. In this conversation, Sam Vander Wielen, a lawyer and business coach, discusses various legal topics related to online businesses and creators. She talks about the importance of legal templates and contracts, the challenges of using AI-generated content, and the potential for creators to negotiate equity in brand deals. Sam also shares her insights on running a successful business, including the need for hard work, the value of being scrappy, and the importance of finding a healthy balance with social media. 🧋 Quick Links: Podcast ➔ https://www.youtube.com/playlist?list=PLNC25uLqZnsldOz2AHSS-JwJ2fj2aN5YZ Website ➔ https://welevelupcreators.com/ Newsletter ➔ https://newsletter.welevelupcreators.com/ Creator Resources ➔ https://welevelupcreators.com/guides/ 🚨 Don't miss our new creator AI guide! 🔗 RESOURCE LINKS: Sam's Website ➔ https://www.samvanderwielen.com/ Sam's Podcast ➔ https://link.chtbl.com/onyourterms Sam's LinkedIn ➔ linkedin.com/in/samvanderwielen Sam's Book ➔ https://www.hachettebookgroup.com/titles/sam-vander-wielen/when-i-start-my-business-i%E2%80%99ll-be-happy/9781538767382/?lens=balance Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

  36. 27

    Creator Interviews: Matt Briel; A book is one of the best lead magnets on the planet

    Amanda and Matt discuss the importance of publishing a book for creators and thought leaders. They debunk the myth that self-publishing is less legitimate than traditional publishing and highlight the benefits of self-publishing, such as ownership and flexibility. They also explore how a book can help creators expand their reach, establish authority and credibility, and serve as a lead magnet. Matt emphasizes the value of content volume and audience engagement as indicators of readiness to write a book. The technology of self-publishing has come a long way, allowing authors to use books as a tool for business growth. The stigma around self-publishing has diminished, and it is now seen as a way to have more control over content and profits. Traditional publishing is becoming increasingly difficult to achieve. Self-publishing statistics are difficult to calculate due to the various ways books can be self-published. The logistics of self-publishing, such as writing, editing, cover design, printing, warehousing, distribution, refunds, and returns, can be overwhelming. However, there are options to make the process easier, such as working with a book coach or a hybrid publishing company. Print-on-demand technology eliminates the need for large print runs, and books can be printed and shipped as orders come in.Key Takeaways:✨ Self-publishing is a viable and legitimate option for creators and thought leaders, offering ownership and flexibility. A book can help creators expand their reach, establish authority and credibility, and serve as a lead magnet. Content volume and audience engagement are important indicators of readiness to write a book. Technology has made self-publishing more accessible and efficient, with plugins and e-commerce platforms enabling direct sales to readers. Self-publishing has become a powerful tool for business growth, allowing authors to have more control over their content and profits. Traditional publishing is becoming increasingly difficult to achieve, and self-publishing is now seen as a viable option. The logistics of self-publishing, such as writing, editing, cover design, printing, and distribution, can be overwhelming, but there are resources available to make the process easier. Print-on-demand technology eliminates the need for large print runs and allows books to be printed and shipped as orders come in.Find us.. 🧋 Quick Links: Podcast ➔ <https://www.youtube.com/playlist?list=PLNC25uLqZnsldOz2AHSS-JwJ2fj2aN5YZ> Website ➔ <https://welevelupcreators.com/> Newsletter ➔ <https://newsletter.welevelupcreators.com/> Creator Resources ➔ <https://welevelupcreators.com/guides/> 🚨 Don't miss our new creator AI guide! 🔗 Matt's LINKS: Matt's LinkedIn ➔ <https://www.linkedin.com/in/matt-briel/> Matt's Website ➔ <https://mattbriel.com/> Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

  37. 26

    S1:EP26 Creator Interviews: Loni Brown; Society is failing mothers right now

    Loni Brown, founder and CEO of Wholesome Nest, helps modern career-oriented moms reduce overwhelm in motherhood by detoxing and decluttering their lives using simple systems and habits. She is passionate about guilt-free motherhood and believes that moms can pursue their goals and interests while being good mothers. Loni's 5D method includes discovering personal values, decluttering physical and mental spaces, detoxing the environment and negative thoughts, designing a life that supports goals, and dominating with systems. She faced challenges in audience building and getting swayed by different business strategies, but has learned the importance of focusing on her strengths and the type of business she wants to build. Loni is a professional learner and believes in continuous personal and professional growth. Loni Brown shares her journey from struggling to grow her business to becoming a successful entrepreneur. She emphasizes the importance of getting help and investing in oneself, as well as the value of systems and technology in business. Loni also discusses her mission to eradicate mom guilt and create a new paradigm for motherhood. She advises new moms to let go of the super mom ideal, define their own version of success, and reduce their mental load. For female entrepreneurs, Loni recommends not doing it alone, focusing and being disciplined, and implementing systems in both business and life.🔗 Connect with Loni:Website: https://wholesomenest.co/Facebook: https://www.facebook.com/groups/GreenProductForumInstagram: https://www.instagram.com/wholesomenestco/TikTok: https://www.tiktok.com/ @mrslonibrown  Pinterest: https://www.pinterest.com/wholesomenestco/🔗 Connect with Level Up Creators:Website: https://welevelupcreators.com/Creator School: https://www.levelupcreatorschool.com/Amanda's LinkedIn: https://www.linkedin.com/in/northcuttamanda/LUC LinkedIn: https://www.linkedin.com/company/level-up-creators/ Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

  38. 25

    S1:E25 Creator Interviews: Xayli Barclay; Your message is more important than your fear

    In this episode, we dive deep into the world of camera confidence with XayLi Barclay, a renowned Camera Confidence Coach. XayLi shares her inspiring journey and expert insights on overcoming the fear of being on camera. We explore the psychological barriers like imposter syndrome and self-doubt that often hold us back, and the mindset shifts required to conquer these challenges. XayLi also offers practical tips to enhance your on-camera presence, from perfecting your messaging to gradually upgrading your equipment.Key Takeaways:Building Camera Confidence:Camera confidence is crucial for entrepreneurs to enhance visibility and attract an audience.Overcoming camera shyness often involves tackling deep-seated issues like imposter syndrome and self-doubt.Mindset and Practical Tips:Mindset work is essential for overcoming barriers to on-camera presence.Start with what you have and improve your equipment as you grow.Focus on your message and connecting authentically with your audience.Authenticity and Storytelling:Authenticity is key to connecting with your audience.Share your unique story to stand out and resonate with viewers.Monetizing Personal Brands:Explore the value of recurring revenue through membership communities.Move away from traditional monetization methods and recognize your worth.XayLi’s Journey:XayLi shares her path to finding purpose and fulfillment in her work.The balance between high-quality content and organic, face-to-phone content.Guest Bio: XayLi Barclay is a dedicated Camera Confidence Coach, empowering entrepreneurs, leaders, and professionals to enhance their presence using video content. She offers tailored guidance to help individuals stand out, engage their target audience, and convert viewers effectively. Through her expertise, XayLi enables leaders to create captivating visual experiences, unlock diverse revenue streams, and foster genuine connections. She equips others with the skills and confidence necessary for impactful storytelling and business growth through educational video content and comprehensive online courses.Connect with XayLi:Instagram: @xaylibarclayYouTube: XayLi BarclayFreebie: Start getting comfortable on camera with XayLi's free resource at www.camfidence.com.Don't Miss This Episode If You:Struggle with being on camera.Want to improve your on-camera presence.Are looking for practical tips to start creating video content.Seek inspiration from someone who has overcome similar challenges.Tune in to this insightful conversation and start your journey to camera confidence today!Podcast ➔ https://www.youtube.com/playlist?list=PLNC25uLqZnsldOz2AHSS-JwJ2fj2aN5YZ Website ➔ https://welevelupcreators.com/ Newsletter ➔ https://newsletter.welevelupcreators.com/ Creator Resources ➔ https://welevelupcreators.com/guides/ 🚨 Don't miss our new creator AI guide!  Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

  39. 24

    S1:EP24 Creator Interviews: Lenka Šilhánová

    Lenka Šilhánová, an actor, writer, and content marketer, shares her journey as a creator and her experience with burnout. She accidentally became a creator when her blog documenting her journey to become an actress gained traction and led to opportunities to write and teach actors about social media. Lenka experienced burnout gradually over time, not realizing the toll it was taking on her mental and physical health. A turning point came when her doctor warned her that she would end up in the hospital if she didn't make changes. She took time to recover and now focuses on creating a more balanced and sustainable creative career. Lenka is currently experimenting with different forms of content creation, including videos and newsletters, and is building a community of like-minded creators. She emphasizes the importance of rest, experimentation, and finding a supportive community in the creator journey.Key Takeaways:→ Burnout can be a turning point in a creator's journey, leading to a more balanced and sustainable career.→ Rest and self-care are crucial for creators to perform at their best.→ Experimentation and finding a supportive community are key to navigating the challenges of the creator journey.Connect with Amanda:LinkedIn: https://www.linkedin.com/in/northcuttamandaWebsite: https://welevelupcreators.com/Newsletter: https://newsletter.welevelupcreators.com/Connect with Lenka:LinkedIn: https://www.linkedin.com/in/lenkasilhanova/Webiste: https://www.lenkasilhanova.com/#creatorbusiness #levelupcreator #podcast #actor  #writer #contentmarketer #creatorjourney #burnout  #personalbranding #socialmedia #recovery #balance #sustainablecareer #contentcreation #experimentation #community Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

  40. 23

    S1:EP23 Creator Interviews: Mark Stiving

    In this episode, we interview Mark Stiving, a pricing strategist, on how to properly price products and services in the creator economy. They discuss the importance of value-based pricing and the different pricing models that can be applied to digital products. They also explore how to determine the value that a membership community provides and the steps to identify and articulate the problem, solution, result, and value of a product or service. The conversation emphasizes the need for creators to understand the value they deliver to customers and price accordingly. The conversation explores the concept of value-based pricing and how it applies to both B2C and B2B businesses. The key is to understand the transformation and value outcomes that your product or service provides to customers. By focusing on solving a painful problem and communicating the value effectively, you can determine the right pricing strategy. It's important to continuously evaluate and adjust pricing based on customer feedback and market conditions.Resource Links:Find Mark on LinkedIn here → [https://www.linkedin.com/in/stiving/]Visit Mark's Website here → [http://www.impactpricing.com/]✨ Key Takeaways:→ Pricing is a massively underserved and undervalued topic in the creator economy.→ Value-based pricing is the only pricing strategy that makes sense - charge what a customer is willing to pay.→ The most common pricing models for digital products include one-time fees, monthly subscriptions, and usage-based models.→ Understanding the value that a product or service provides is crucial for determining the right pricing.→ In B2B pricing, value is measured in incremental profit, while in B2C pricing, value can be based on time savings, ease, and emotional transformation.→ Articulating the problem, solution, result, and value of a product or service helps in pricing and marketing.→ Small price changes have little impact on customer decisions, so creators can experiment with pricing to capture more value. Value-based pricing is the only strategy to adopt, charging what customers are willing to pay.→ Understand the transformation and value outcomes your product or service provides to customers.→ Continuously evaluate and adjust pricing based on customer feedback and market conditions.→ Communicate the value effectively by focusing on solving a painful problem and addressing the specific needs of your target audience.→ Consider packaging your offerings in a way that delivers a continual stream of value.→ Build proof points and social proof to elevate the perception of value.→ Don't be afraid to increase prices as you deliver more value and gain confidence in your offerings.→ Value is measured in incremental profit for B2B customers.→ Use tools like the valuable features exercise to understand customer preferences and prioritize value.→ Regularly review and optimize your pricing strategy to maximize revenue and growth.00:00 Introduction and Importance of Pricing in the Creator Economy07:21 Exploring Different Pricing Models for Digital Products14:29 Determining the Value of a Membership Community23:54 Articulating the Problem and Result for Effective Pricing25:22 Understanding the Value for Better Marketing and Pricing Decisions27:18 Conveying Value through Packaging and Communication30:09 The Continual Stream of Value in Subscriptions34:29 The Hidden Competitor41:16 The Challenge of Pricing45:01 Value and Incremental Profit#pricing #valuebasedpricing #creatoreconomy  #digitalproducts  #pricingmodels  #membershipcommunity  #problemsolutionresultvalue #B2C #B2B #transformation #valueoutcomes #packaging #subscription #pricingstrategy #saas #creatorbusiness #creators  Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

  41. 22

    S1:E22 Creator Interviews: Michelle Dew

    Michelle Dew, founder of Cultivate Your Space, shares her unique path to finding her passion in interior design after experiencing trauma. She emphasizes the importance of intentional and meaningful physical spaces in our lives. Michelle started her business by offering free and low-cost services to gain experience and build a portfolio. She also hosted workshops to attract clients and capture emails. Michelle's business grew during the COVID-19 pandemic as she pivoted to virtual design services and created an e-course. During the conversation, Amanda Northcutt discusses how she pivoted her interior design business during COVID-19, transitioning to virtual services and creating an e-course. She shares her experience with consistency in sending out newsletters and leveraging them to drive sales. Amanda also talks about the challenges of selling and the importance of finding the right value proposition. Despite moments of doubt, she remains committed to her business and finds fulfillment in helping clients create spaces that align with their intentions.Michelle's Social Links:→ Website: https://cultivateyourspace.com/→ IG: https://www.instagram.com/cultivate.your.space/?hl=en→ Linktree: https://linktr.ee/cultivate.your.space✨ Takeaways: Physical spaces impact our mental, emotional, and physical health.Starting a business often requires hustling, working multiple jobs, and doing things for free or at a low cost to gain experience and build a portfolio.Hosting workshops and capturing emails can be effective strategies for attracting clients.Pivoting and adapting to changing circumstances, such as the COVID-19 pandemic, can lead to business growth.Creating virtual design services and e-courses can expand the reach and offerings of an interior design business. Pivoting to virtual services and creating an e-course can help sustain a business during challenging times.Consistency in sending out newsletters and providing valuable content can help drive sales.Finding the right value proposition and improving conversion rates can significantly increase revenue.Despite moments of doubt, staying committed to your business and finding fulfillment in helping clients can keep you motivated. Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

  42. 21

    S1:E21 Creator Interviews: Daniel Elizalde

    Daniel Elizalde, a former Silicon Valley executive turned digital creator, shares his journey of transitioning from a successful corporate career to running his own business. He started by writing a blog and sharing his thoughts on technology and product management. This led to teaching at Stanford University and eventually creating online courses. Daniel emphasizes the importance of developing a framework and simplifying complex information to deliver value to his audience. He also highlights the need to run a business as a creator and the support available through programs like Level Up Creator School. In this conversation, Daniel Elizalde shares his journey as a creator and provides valuable insights into building a successful creator business. He emphasizes the importance of understanding the business of being a creator and the various models and frameworks involved. Daniel discusses the role of personal branding, leveraging platforms like LinkedIn, and building an email list. He explains how he uses lead magnets, webinars, and automated sequences to nurture and convert his audience. Daniel also highlights the iterative nature of building a creator business and encourages aspiring creators to start small and take action.Connect with Daniel Here:→ Website: http://danielelizalde.com/→ LinkedIn: https://www.linkedin.com/in/danielelizalde/→ Book Link: Here! Takeaways:Transitioning from a corporate career to running a successful creator business requires intention, effort, and time.Developing a framework and simplifying complex information can help deliver value to your audience.Running a creator business involves more than just creating content; it requires learning how to run a business and understanding the mechanics.Programs like Level Up Creator School can provide valuable support and guidance for creators. Understanding the business of being a creator is key to building a successful creator business.Personal branding and leveraging platforms like LinkedIn are important for establishing authority and reaching the right audience.Building an email list early on and using lead magnets and automated sequences can help nurture and convert your audience.Webinars can be an effective top-of-funnel strategy for attracting and engaging potential customers.Building a creator business is an iterative process, and it's important to start small and take action.Chapters:00:00 Introduction and Background03:05 Transitioning from Corporate to Creator11:00 The Power of Frameworks24:56 Running a Business as a Creator30:00 Understanding the Business of Being a Creator32:24 Building a Personal Brand and Leveraging LinkedIn36:29 Creating Valuable and Engaging Content39:35 Driving Sales with Email Lists and Marketing Automation49:19 Using Webinars as a Top-of-Funnel Strategy50:42 Iterative Refinement of Courses and Funnels53:13 Start Small, Take Action, and Continuously Learn and Adapt Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

  43. 20

    S1:E20 Creator Interviews: Karen Delgado

    In this episode of the Level Up Creators podcast, host Joyanne Howell interviews Karen Delgado, a luxury travel creator and marketing consultant. Karen shares her journey from starting a fashion blog to transforming it into a successful travel blog and eventually selling it. She discusses the challenges she faced as a self-taught creator and the importance of setting boundaries for mental health and wellness. Karen also talks about her content creation process and the platforms she focuses on, such as LinkedIn and Pinterest. She shares insights on building brand partnerships and the secret sauce to making them work. In this conversation, Karen shares her journey as a travel creator and the inspiration behind her mission to help others become travel creators. She discusses the importance of authenticity and finding your unique voice in the creator space. Karen also talks about the process of creating her travel course and the platforms she used. She emphasizes the significance of scaling your business and finding synergy with the people you work with. Finally, Karen shares her thoughts on trends in the creator space and the potential of AI usage.Key Takeaways:Karen Delgado started as a fashion blogger and transformed her blog into a successful travel blog before selling it.Being self-taught as a creator can be challenging, but Karen found ways to learn and navigate the technical aspects of blogging.Setting boundaries is crucial for mental health and wellness, especially when dealing with a large audience.Karen focuses on platforms like LinkedIn and Pinterest in addition to her blog, rather than solely relying on Instagram.She emphasizes the importance of finding a content creation process that works for you and being flexible with it.Building brand partnerships requires authenticity, alignment with your values, and creating value for the brand. Authenticity and finding your unique voice are crucial in the creator space.Creating a travel course takes time and effort, but it is a valuable resource for aspiring travel creators.Scaling your business and finding synergy with your team are essential for growth.AI usage in content creation is an emerging trend in the creator space.Karen's Social Links:Website - [https://aestheticstraveler.com/]LinkedIn - [https://www.linkedin.com/in/karenalexandradelgado/]Pinterest - [https://www.pinterest.com/itskarenalexandra/]Instagram - [https://www.instagram.com/itskarenalexandra]TikTok - [https://www.tiktok.com/@itskarenalexandra]Level Up Creators is here to help creators achieve sustainable recurring income that lets them live a life they love.When you’re ready, we’re here to help you too. Here are some of our creator resources and offerings:Weekly Newsletter → https://newsletter.welevelupcreators.com/Join the hundreds of creators that follow our weekly newsletter. They get first access to our new resources and many exclusive insights that we don’t share elsewhere.Level Up Creator School → https://www.levelupcreatorschool.com/Our school is the ultimate creator subscription: education + a full fractional business team of advisors.Free Creator→CEO Course → https://hello.welevelupcreators.com/creator-ceoThis is a 7 day email course packed with advice on how to start thinking and acting like the CEO of your creator business.And so much more → https://welevelupcreators.com/Check out our website; we have a full arsenal of creator resources and offerings to take your creator business to the next level! Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

  44. 19

    S1:E19 Women Are Standing in Their Own Way: Here’s What We Need To Do with Micah Larsen

    In this podcast episode, Amanda Northcutt and marketing educator Micah Larsen delve into the unique challenges female entrepreneurs face, offering actionable strategies to overcome limiting beliefs and harness the power of community for sustainable business success.🧋 Quick Links:Podcast ➔ https://www.youtube.com/playlist?list=PLNC25uLqZnsldOz2AHSS-JwJ2fj2aN5YZWebsite ➔ https://welevelupcreators.com/Newsletter ➔ https://newsletter.welevelupcreators.com/Creator Resources ➔ https://welevelupcreators.com/guides/🚨 Don't miss our new creator AI guide! **Key Topics Discussed:**- **Female Entrepreneurship:** The unique challenges women in business face and why addressing these issues is critical for their success.- **Micah Larsen's Journey:** From a background in social science research to embracing entrepreneurship amidst personal challenges, including a high-risk pregnancy and a move to Wyoming for love.- **The Power of Community:** Both guests highlight the importance of community support and the detrimental effects of competitive behaviors among women.- **Limiting Beliefs:** Discussion on common limiting beliefs that hold women back, such as imposter syndrome and underpricing their services, and strategies for overcoming them.- **Importance of Money Management:** How women can use their earnings to not only secure their own financial independence but also support causes they believe in.- **Actionable Advice:** Practical tips for female entrepreneurs, including setting SMART goals, the significance of delegating tasks, and the importance of a growth mindset.This episode serves as a powerful call to action for female entrepreneurs to recognize their value, embrace community over competition, and strategically navigate the challenges of entrepreneurship with confidence and purpose.🔗 RESOURCE LINKS:- **Micah Larsen's Instagram:** @micahlarsen ➔ https://www.instagram.com/micahlarsen_/For updates on free trainings and insights into content marketing for women, creatives, and service providers.- **Content Creation Lab:** ➔ https://www.micahlarsen.com/content-labA monthly membership community led by Micah Larsen, offering tutorials, work sessions, office hours, and a supportive network to help women business owners increase their online presence and sales.**Listen and Subscribe:** Don't miss out on future episodes - subscribe to the Level Up Creators podcast on your favorite podcast platform, and visit [https://welevelupcreators.com/] for our newsletter and more actionable business tips. Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

  45. 18

    S1:E18 AI 101: What Creators Need to Know with Brennan Woodruff

    Amanda Northcutt, founder and CEO of Level Up Creators, engages with Brennan Woodruff to explore the impact of AI on the creator economy. Brennan brings his expertise from GoCharlie.ai and a background in finance and technology to demystify AI and its potential for content creators.🔑 Key Highlights:Brennan Woodruff's Journey: Discover Brennan's background in finance, technology, and his work with GoCharlie.ai.Understanding AI: Brennan explains AI in layman's terms, focusing on large language models and their impact on content creation.GoCharlie.ai – A Creator's Tool: Explore how GoCharlie.ai simplifies content creation across platforms, enabling creators to focus on creativity rather than administrative tasks.AI as a Creative Partner: Insights into using AI for brainstorming, generating new content ideas, and streamlining the creative process.Navigating AI Concerns: Addressing common fears and apprehensions about AI in the creator economy, focusing on ethical and responsible use.AI's Future in Content Creation: Brennan predicts the increasing integration of AI in content creation and its role in empowering solo entrepreneurs and multi-platform presence.Leveraging AI for Business Growth: Discussion on how creators can use AI to enhance efficiency, amplify efforts, and explore new opportunities.Level Up Creators School: An overview of the upcoming business school for creators, emphasizing AI integration in curriculum and workshops.🔗 Additional Information:Connect with Brennan Woodruff on LinkedIn and Twitter.Explore GoCharlie.ai for AI-powered content creation tools.Visit Level Up Creators for resources and to sign up for their newsletter.Closing Thoughts:This episode sheds light on the transformative role of AI in the creator economy, providing insights and tools for creators to adapt and thrive in an AI-driven landscape.Subscribe: Stay tuned to the LevelUp Creators Podcast for more insightful episodes on navigating the digital creator landscape. Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

  46. 17

    S1:E17 Mindfulness and Wellness for Female Entrepreneurs

    In this episode, Amanda Northcutt talks with Lucy Cullen, an award-winning environmentalist and entrepreneur, about building and scaling businesses while navigating chronic illness, fostering a success-oriented mindset, and developing impact-driven businesses.Key Topics Discussed:1️⃣ Navigating Chronic Illness in Entrepreneurship:Lucy's journey through unexpected health challenges during COVID.Strategies for managing business amidst personal health crises.Mindset for Success:2️⃣ Overcoming imposter syndrome.Embracing challenges and learning new skills as an entrepreneur.Building Impact-Driven Businesses:3️⃣ Lucy's experiences with creating businesses like Earthpup and the importance of addressing environmental issues through entrepreneurship.Consulting and advisory roles in sustainability, including work with the United Nations and the Canadian government.4️⃣ Health Journey and Personal Change:Lucy's detailed account of dealing with liver issues and toxic mold illness.The impact of this health journey on her personal and professional life.Business Pivot Due to Health Reasons:5️⃣ The decision to cease operations of Earthpup.Shifting focus to supporting entrepreneurs in stress management and wellness.Resources Mentioned:The Holistic Founder Podcast: Spotify Linkhttps://open.spotify.com/show/2oISPlnKzvgPkuJ0RQfA85?si=50d17a311f6e4015Connect with Lucy Cullen:Instagram/TikTok/Facebook: @TheLucyCullenLinkedin: https://www.linkedin.com/in/lucyecullen/Website: lucycullen.co#creatorgrowth #creatoreconomy #creatormindset #chronicillness #businessdecisions #soloprenuer #entrepreneurship #entrepreneur  Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

  47. 16

    S1:E16 How to Harness AI and Email Marketing for Your Creator Business; Part Two

    In the second part of our discussion with Casey Hill from Active Campaign, we dive into advanced strategies for social media growth and practical applications of AI in marketing. Casey shares his expert techniques and insights that have significantly enhanced online engagement and follower growth.🔑 Key Highlights:✨ Innovative LinkedIn Strategies: Casey explains his multi-angle approach on LinkedIn, focusing on thought leadership and team engagement for broader brand impact.✨ Thought Leadership in Advertising: Discover how ActiveCampaign transforms ads into valuable content, extending beyond conventional promotional approaches.✨ Customer-Centric Social Campaigns: Learn the effectiveness of engaging customers to share their experiences, amplifying brand presence organically.✨ Paid Promotion Techniques: Insights into the strategic use of paid promotions to boost posts from partners and customers, enhancing authenticity.✨ Collaborations for Growth: The importance of choosing the right partners for collaborative projects to share audiences and build trust.✨ AI in Content Creation: Casey discusses the current state of AI, its optimization for content creation, and the art of promptology for better AI responses.✨ AI Predictions for Creators: Predicting how AI will evolve in the creator economy, focusing on personalization and data-driven decision-making.✨ Building Trust and Authority: Tips on incorporating trust and authority into your content to establish credibility.Additional Information:Find Casey Hill on LinkedIn for more insights - (https://www.linkedin.com/in/caseyhill/)Visit  @ActiveCampaign   Website - (https://www.activecampaign.com/)Level Up Creators Website for resources and free courses - (https://welevelupcreators.com/webinars/)This episode provides valuable insights into leveraging social media and AI for effective growth marketing. Stay tuned for more empowering content and visit our website for the latest resources designed for creators.Subscribe: Don't forget to subscribe to the Level Up Creators Podcast for more episodes that help you navigate the digital content creator economy!  Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

  48. 15

    S1:E15 How to Harness AI and Email Marketing for Your Creator Business; Part One

    Welcome to the latest episode of the LevelUp Creators Podcast! Join host Amanda Northcutt, founder and CEO of Level Up Creators, as she welcomes Casey Hill, the Head of Growth at  @ActiveCampaign, for an insightful discussion on the impact of AI and email marketing in the creator economy.In this episode, you'll discover:📧 The Role of AI in Email Marketing: Learn how artificial intelligence is transforming the landscape of email marketing, making it more efficient and effective for creators.✨ Expert Insights from Casey Hill: With over a decade of experience in helping software companies scale fast, Casey shares his extensive knowledge on the evolving world of marketing automation and growth strategies.☑️ Tips for Creators: Understand the best practices for email marketing, how to leverage AI, and the importance of having an owned audience.👷🏻‍♀️ Building Sustainable Businesses: Dive deep into strategies that help digital creators not just survive but thrive in today’s competitive market.📈 Future Trends: Get a glimpse of what 2024 holds for automation, email marketing, and AI, and how these changes can impact your business.Whether you're a seasoned creator or just starting out, this episode is packed with valuable insights and actionable tips to help you navigate the dynamic world of digital creation. Don't miss out on this opportunity to learn from one of the industry's leading experts!🔗 Links and Resources:Active Campaign Website - https://www.activecampaign.com/Level Up Creators Website - https://welevelupcreators.com/How To Level Up Your Income in 2024 - https://levelupcreators.ck.page/scale_your_creator_incomeBe sure to subscribe to the LevelUp Creators Podcast for more episodes like this, and visit our website for additional resources and support for your creator journey.#creatoreconomy #levelupcreator #contentcreator #contentcreators #creatoryoutube #digitalcreator #influencer #emailmarketing #ai #aimarketing Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

  49. 14

    S1:E14 Behind The Scenes Of Successful Memberships

    In this episode, Amanda and Jen Matichuk discuss various aspects of building successful memberships for creators. They cover topics such as understanding your audience, pricing strategies, merchandise integration, and the importance of engaging with your audience.Key Takeaways:Engaging with your audience is crucial for building a successful membership.Pricing page psychology plays a significant role in attracting and retaining members.Drip-feeding content over time can help improve retention rates.Learning from mistakes and iterating on your membership offerings is essential for long-term success.Resources:welevelupcreators.com - Level Up Creators websiteJen Matichuk on Instagram - Follow Jen Matichuk on Instagram for more insightsDon't forget to subscribe to the Level Up Creators podcast and sign up for the newsletter at welevelupcreators.com to receive weekly actionable business tips.Stay tuned for the next episode of the Level Up Creators podcast! Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

  50. 13

    S1:E13 Venture Capital in the Creator Economy

    In this episode, Amanda interviews Megan Lightcap, a venture capitalist specializing in the creator economy. They discuss the criteria Slow Ventures looks for in creators to invest in, the importance of building sustainable businesses, and the power of cash and A+ operators in a creator-first business.Key PointsSlow Ventures looks for creators who are category-specific and have real commercial opportunities.They prefer creators who are early enough in their career where an investment can make a significant impact.Megan discusses Slow Ventures' ethos of building businesses thoughtfully and playing the long-term game.Cash infusions are used by creators to invest in content, expand their businesses, and experiment with new opportunities.Creators have the power to influence consumer spending and are seen as trusted sources of recommendations.Megan believes there will be an explosion of people identifying as creators, leading to more opportunities and labor shifts.Consumer behavior will continue to fragment, with niche communities forming around specific topics.For more insights and information about Slow Ventures' creator fund, subscribe to Megan's newsletter, Slow Upload, and follow her on Twitter.Visit the Level Up Creators website for additional resources and support for creators. Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

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ABOUT THIS SHOW

The Level Up Creators podcast is for digital creators ready to take their business to the next level. You'll learn valuable strategies and hear engaging stories from industry pros and digital creators who have walked the path of scaling up.Whether you're tired of tap dancing for the algorithm or seeking to build real wealth - without the burnout - this podcast offers proven methods and practical advice to help you elevate your business, on your terms. Join us!

HOSTED BY

Level Up Creators

Produced by Amanda Northcutt

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