Marketing That POP's | ThrivePOP

In this episode of 'Marketing at Pops,' host Olivia welcomes Molly Tracy, the founder and CEO of VRAI Digital, an influencer marketing agency. Molly shares her extensive experience in the influencer marketing space, which she has been a part of since 2012, and discusses the evolving landscape, the importance of community and engagement over sheer follower count, and shifting marketing strategies. She emphasizes maintaining a boutique, referral-based creator roster focused mostly on female influencers in lifestyle, wellness, and motherhood sectors. Molly explains the significance of aligning marketing goals with the right kind of influencers, the importance of trial periods in campaigns, and red flags for brands entering influencer marketing. The discussion also touches on trends like the resurgence of long-form content via platforms like Substack, and the impact and challenges of incorporating AI in marketing strategies. Molly advocates for purposeful and impactful influencer partnerships that can change lives and stresses the need for genuine connection and alignment with creators.Molly’s Links:Website: https://vraidigital.com/Instagram: https://www.instagram.com/vraidigital/LinkedIn: https://www.linkedin.com/in/mollyatracy/MTP Links:LinkedIn: https://www.linkedin.com/showcase/108046360/admin/dashboard/Instagram: https://www.instagram.com/marketingthatpops/TikTok: https://www.tiktok.com/@mktgthatpops https://thrivepop.com/podcast/

In this episode of 'Marketing That Pops,' host Olivia interviews Tiffany Davis, the founder and CEO of Thryve Companies and co-founder of Thryve Roots, a Black and female-owned business focused on sustainable agriculture and plant-based wellness. Tiffany shares her journey from the financial sector to the plant industry, emphasizing the importance of healthy soil, patience in plant care, and building an inclusive community. The discussion also covers Thryve Roots' intentional marketing strategies, including authentic social media engagement and upcoming product launches. Tiffany emphasizes the significance of culture in both small and large businesses and shares practical advice for new plant enthusiasts.Thryve Roots Links:WebsiteInstagramMTP LinksLinkedInInstagramTikTokWebsite

In this episode of 'Marketing that Pops,' hosts Olivia and Michele interview Keith Riegert, President of Stable Books Group and CEO of Perfect Bound, a SaaS platform for the publishing industry. Keith shares his extensive background in independent publishing and discusses pivotal industry trends, particularly the impact of AI on publishing. He debunks the myth that AI will replace human authors, noting ethical, legal, and quality concerns. Keith emphasizes data-driven strategies in publishing, discussing how using tools and analytics has guided his company's success. The conversation touches on the challenges and opportunities presented by social media platforms like TikTok, the importance of authors' active engagement in book marketing, and the future trends in publishing, including the rise of special editions and self-publishing via platforms like Amazon's Kindle Direct Publishing. Keith also highlights the crucial role AI tools can play in streamlining publishing processes while stressing the necessity for the industry to embrace technological advancements cautiously.Keith Riegert Links:⁠LinkedIn⁠⁠Website⁠⁠Stable Book Group⁠MTP Links:⁠LinkedIn⁠⁠Instagram⁠⁠TikTok

In this podcast episode, hosts Olivia and Michele welcome Lynn Tickner from Ink and Key, a branding expert and a seventh-year StoryBrand certified guide, who emphasizes the importance of simplifying brand messages. Lynn debunks the myth that a brand’s name should explain exactly what the company does, advocating instead for names that invoke curiosity and engagement. She shares her journey from participating in naming contests to founding her own naming agency, highlighting the significance of clear, concise messaging to prevent brands from getting lost in 'noise.' Lynn discusses common mistakes in the naming process, including the emotional pitfalls of rushing and failing to conduct thorough trademark checks. The conversation underscores the necessity of objective criteria in selecting a brand name and the benefits of having multiple viable options to avoid disappointment.LINKS:Lynn Tickner LinkedInInk and Key InstagramWebsiteMTP Socials:InstagramLinkedInTik TokMichele's LinkedInOlivia's LinkedIn

In this episode of 'Marketing That Pops,' host Olivia is joined by Travis Lee, co-founder and president of 3D Mail, to discuss the relevance of direct mail in modern marketing. Travis shares statistics from USPS demonstrating the effectiveness of direct mail, noting its higher engagement and brand recall compared to digital ads. He discusses common misconceptions, such as the belief that direct mail is outdated, and highlights its advantages, including lower competition and tactile engagement. Travis also outlines effective strategies for implementing direct mail, from targeting lapsed customers with 'win-back' campaigns using 3D items like boomerangs and bank bags, to leveraging multimedia and omnichannel marketing for improved results. Additionally, he touches on the importance of consistent marketing and the need to adapt and test different approaches. The episode concludes with Travis sharing resources like his book on direct mail success and discussing the future trends in direct mail marketing, including personalized QR codes and integrated digital campaigns.Travis Links:Travisalee.com3Dmailresults.comTravis on LinkedInMTP Links:InstagramLinkedIn Tik TokMichele's LinkedInOlivia's LinkedIn

In this episode of Marketing That Pops, hosts Olivia and Michele shake up everything you thought you knew about LinkedIn. Spoiler alert: it’s not just for job hunters and recruiters! They dive into how LinkedIn can actually boost your authority, build your personal brand, and turn you into a thought leader.You’ll get practical, easy-to-apply tips for leveling up your profile, including custom URLs, killer profile pics, banners that pop, and headlines sprinkled with the right keywords. But it’s not just about looking good. Olivia and Michele show you how to spark conversations with posts, comments, DMs, and even fun tools like voice memos and videos.Plus, Michele spills the hottest takeaways from Social Media World, including the "magnet formula" for engagement that actually works. They also highlight the LinkedIn traps to dodge, like ghosting comments or sounding too salesy.By the end, you’ll be ready to optimize, engage, and connect like a pro and maybe even suggest the next episode topic while you’re at it.

In this episode of Marketing That Pops, hosts Olivia and Michele are joined by brand strategist Asia Dore. Asia shares her insights on helping entrepreneurs build expert brands by translating their extensive knowledge and experience into clear, effective messaging. They discuss the importance of personalized marketing strategies and the pitfalls of copying others' tactics. Asia also outlines her five-step 'strategy audacity method' for branding, which includes vision, catalyst, client, soul, and message. The conversation covers challenges in branding, the importance of strategy, effective communication with clients, and when to seek professional help with branding. Asia emphasizes the value of experimentation, authenticity, and consistent messaging. She encourages businesses to focus on their unique strengths rather than getting distracted by competitors. The episode concludes with Asia's advice for companies ready to elevate their brand and an invitation to her masterclass for further learning.

In this episode of 'Marketing That Pops', Olivia and Brittany discuss key takeaways from the Inbound 2025 conference. The conversation centers around the prevalent theme of AI, the importance of humanizing brands, and how to optimize marketing strategies in light of new AI technologies. They highlight deep dive sessions, particularly those by Spar and Webflow, which offered valuable, applicable tactics. They also touch on AI Engine Optimization (AEO), the continued relevance of SEO, and offer tips on making content more conversational and relatable. Additionally, they share insights from presentations on negative marketing techniques and the evolving dynamics of email subject lines. The episode wraps up with a promise of more marketing tips and strategies in future episodes.

Deborah Mitchell is the Livestream Executive Producer at Deborah Mitchell Media & Associates, a multimedia event company that produces livestream and video content for entrepreneurs and businesses. An Emmy-nominated TV and multimedia producer, she has over two decades of experience in broadcast media and virtual event productions. Before founding her company, Deborah was a Producer for ABC and CBS News and co-hosted The Geraldo Rivera Show.In this episode…With video content becoming increasingly prevalent in marketing, businesses wonder whether they should advertise on multiple social media platforms. Yet there’s more to video content than posting on social media. Why should companies start a YouTube channel?Emmy-nominated TV producer Deborah Mitchell maintains that YouTube is an essential tool for sales and brand growth. As the second largest search engine, businesses should leverage YouTube to showcase their expertise and build lasting relationships with audiences. By creating optimized content — short videos, strong SEO, and strategic descriptions — businesses can guide potential customers through their journey from awareness to conversion. Deborah advises entrepreneurs to make video production part of their regular content plan by repurposing longer videos into shorter clips for multiple platforms.In this episode of Marketing That POPs, Michele Ringelberg and Olivia Johnson sit down with Deborah Mitchell, Executive Producer at Deborah Mitchell Media & Associates, to discuss how to integrate YouTube into your marketing strategy. Deborah shares her insights on overcoming video production fears, optimizing YouTube channels for success, and repurposing content for maximum impact.

Zack Kennedy is the Chief Operating Officer at Buddy, a cannabis app for consumers, brands, and dispensaries. He is also a Sales Representative at Guardian Protection Force Inc. and the Co-founder of Wicked World, a unique game development studio. With a background in operations and product development, Zack creates solutions that bring value to cannabis consumers and businesses. In this episode…Navigating the cannabis industry can be overwhelming for consumers and brands. With hundreds of compounds, strains, and terpenes, many people rely on oversimplified labels like indica or sativa to make choices that don’t always match their desired experience. On the business side, brands struggle to stand out in a crowded market where digital marketing is heavily restricted. How can consumers and brands connect with each other in this space?Cannabis tech developer Zack Kennedy focuses on education, personalization, and community-driven solutions. For consumers, he recommends starting small with cannabis products, learning about terpenes, and using tools like AI-powered recommendations to guide choices. Cannabis brands can leverage exclusive product drops, build stronger consumer-to-dispensary relationships, and integrate content marketing to improve discoverability.In today’s episode of Marketing That POPs, Olivia Johnson and Michele Ringelberg welcome Zack Kennedy, COO of Buddy, to discuss how brands and consumers can navigate the cannabis industry. Zack explains the importance of SEO and in-person demos for marketing and shares advice for entrepreneurs entering cannabis tech, including focusing on the user experience and starting with clean white label products.

Grace Clemens is the Founder and CEO of SGC Marketing, a strategy-first digital marketing agency. With over 14 years of experience in copywriting, digital strategy, and multichannel marketing, she has scaled startups and built high-performing campaigns for global brands. Before founding SGC, Grace helped grow SilkFred’s revenue 5x and managed the marketing strategy for the $100M XPRIZE Carbon Removal initiative.In this episode…Many businesses struggle to build a strong digital presence that translates into measurable results. From chasing viral trends that don’t lead to conversions to using a one-size-fits-all approach across platforms, companies often miss opportunities to connect authentically with their audiences. How can brands refine their strategy to focus on meaningful engagement, consistent messaging, and sustainable growth?Digital marketing strategist Grace Clemens suggests focusing on strategy, growth, and communications. Brands should define their values and mission early, adapt copywriting tones and content to specific platforms, and leverage data-driven audits to identify performance boosters. Grace also urges brands to use trends selectively to prioritize authenticity and create consistent value-driven content. In this episode of Marketing That POPs, Olivia Johnson and Michele Ringelberg interview Grace Clemens, Founder and CEO of SGC Marketing, about creating authentic digital marketing strategies. Grace talks about platform selection, trend adaptation, and how audits uncover hidden opportunities for growth.

Katie Stoller is a PR marketer and communications professional who helps brands create high-performing influencer marketing campaigns. With experience leading influencer marketing at top PR agencies like Fiat Growth, Golin, and Ketchum, she has worked with high-profile brands like Mulberry, Allstate, Wendy’s, and General Mills. Katie created the Influencer Insider Guide as a resource for marketing professionals. In this episode…Many brands underestimate the potential of influencer marketing, often viewing it as an arbitrary tactic involving free product giveaways or high-priced celebrity endorsements. With algorithms constantly evolving and organic reach in decline, how can marketers build authentic, scalable campaigns that drive results?Influencer marketing campaigns should blend creativity with performance. PR and influencer marketing expert Katie Stoller recommends leveraging SaaS tools to filter creators by demographics and engagement metrics, while leaning on trusted relationships to identify high-performing talent. Brands can align with existing fans, invest in paid promotions for visibility, and utilize B2B influencer campaigns to remain relevant and strategic. In today’s episode of Marketing That POPs, Michele Ringelberg and Olivia Johnson host PR and influencer marketer Katie Stoller to discuss creating lucrative influencer campaigns. Katie shares why organic reach is declining, influencer pricing strategies, and how to create viral content.

Michele Ringelberg is the Owner and CEO of ThrivePOP, a digital marketing agency specializing in the cannabis, technology, and manufacturing industries. As a certified Hubspot Gold Partner, a Google Ad Certified Partner, and a WBENC-Certified woman business owner, she helps B2B and B2C businesses scale by implementing marketing tactics that generate leads and traffic. Michele also volunteers for the National Cannabis Industry Association’s (NCIA) Marketing & Advertising Committee, where she educates business owners about marketing in the cannabis industry.Olivia Johnson is the Director of Marketing and Content Strategy at ThrivePOP. She began as a Digital Traffic Manager and has been with the company for five years. Before ThrivePOP, Olivia was a Project Coordinator at 40 VISUALS, where she managed new business development and project timelines.In this episode…From navigating strict regulations and inconsistent infrastructure to managing consumer distrust, cannabis businesses often struggle to grow sustainably. Entrepreneurs in this space must comply with laws, resonate with their audiences, and drive conversions. What approaches can cannabis business owners leverage to scale with impact?Five experts from across the cannabis space have developed niche methods for growth in the cannabis industry. Cannabis cultivator Autumn Karcey urges other cultivators to align HVAC design with sustainability goals to reduce costs and environmental strain. Marketing maven Matt Bertram created a hero’s journey storytelling framework to help brands connect emotionally with their audiences. Self-proclaimed cannabis mom Bianca Snyder warns of the dangers of unregulated cannabis products and recommends vetting trustworthy sources. Sales expert Nikki Rausch advocates for a defined sales and marketing process to convert leads effectively. Ernest Toney calls for more education and support for underrepresented cannabis entrepreneurs, emphasizing business preparation and policy reform. In this special episode of Marketing That POPs, Michele Ringelberg and Olivia Johnson recap top conversations with cannabis and other industry leaders. Featuring guests Autumn Karcey, Matt Bertram, Bianca Snyder, Nikki Rausch, and Ernest Toney, they explore topics like brand storytelling, sustainability through smart design, and the importance of aligning sales and marketing.

Nikki Rausch is the Founder and CEO of Sales Maven, a coaching and training company helping women entrepreneurs and business leaders master authentic sales conversations. With over 25 years of sales experience, she has sold to organizations like The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA. Nikki also holds a Master Certification in neuro-linguistic programming, has written three books, and hosts the Sales Maven Podcast, which is ranked in the top 1% globally. In this episode…Sales conversations can feel awkward or inauthentic, and entrepreneurs’ fear of being too pushy or facing rejection may make them hesitate during the close. How can service-based professionals overcome this discomfort and lead sales conversations that feel natural and yield results?Sales coach and trainer Nikki Rausch has developed a five-step selling framework to help sellers build rapport, guide clients through the buying process, and issue invitations to close without pressure. The strategy involves utilizing techniques like matching and mirroring to increase likeability and credibility and crafting discovery questions, like right-fit and expertise questions, to uncover client needs and personalize offers. Staying top-of-mind can also turn initial rejections into future sales.In the latest episode of Marketing That POPs, Olivia Johnson and Michele Ringelberg host Nikki Rausch, Founder and CEO of Sales Maven, to discuss building confident and conversational sales processes. Nikki talks about guiding potential clients to a decision, helping clients overcome decision fatigue, and bridging the sales and marketing gap.

Bianca Snyder is the CEO of Society’s Plant, an artisanal hemp company. She is also the Founder of High Society Mama, a community that destigmatizes cannabis use during motherhood, and The Node Chicago, an experimental event venue. After a decade in the wine and spirits industry, Bianca transitioned to cannabis advocacy to promote plant-based wellness among mothers seeking alternatives to alcohol. In this episode…Can cannabis and parenting co-exist without judgment? Despite growing acceptance of plant-based wellness, many moms still face stigma when using cannabis to manage stress, anxiety, or sleeplessness. As parenting expectations rise and mental health struggles persist, how can mothers explore cannabis as a viable and safe option?Cannabis educator and marketing strategist Bianca Snyder promotes a beginner-friendly, low-dose approach to ease the fear of feeling too high from the effects of cannabis. By experimenting with proper dosing of various cannabinoids, like CBD-A and THC-A, mothers can reduce anxiety, improve sleep, and enhance intimacy. For marketers, Bianca recommends speaking to the emotional realities of motherhood to build trust, a loyal audience, and brand visibility in this heavily regulated market. Tune in to this episode of Marketing That POPs as Michele Ringelberg and Olivia Johnson interview Bianca Snyder, CEO of Society’s Plant, about using cannabis marketing to break stigmas and support moms. Bianca discusses how product education builds trust, why authenticity drives audience growth, and how CBD-A soft gels help with stress and anxiety.Bianca Snyder is the CEO of Society’s Plant, an artisanal hemp company. She is also the Founder of High Society Mama, a community that destigmatizes cannabis use during motherhood, and The Node Chicago, an experimental event venue. After a decade in the wine and spirits industry, Bianca transitioned to cannabis advocacy to promote plant-based wellness among mothers seeking alternatives to alcohol. Here’s a glimpse of what you’ll learn: • [00:00] Introduction• [0:48] Bianca Snyder introduces herself as the High Society Mama• [2:57] Why normalizing cannabis use for parents helps reduce broader societal stigma• [7:53] The difference between THC, THC-A, CBD, and CBD-A, and their effects on the body• [10:18] How a legal loophole allows THC-A products to be sold online and the implications for the market• [13:59] Bianca’s background in marketing and how it helped her grow her cannabis-focused social media presence• [25:57] The emotional burden working moms and stay-at-home moms share — and how cannabis can support them• [31:10] Bianca shares her nighttime supplement routines, including CBD-A and magnesium • [34:17] Bianca’s plans for a cannabis product education funnelIn this episode…Can cannabis and parenting co-exist without judgment? Despite growing acceptance of plant-based wellness, many moms still face stigma when using cannabis to manage stress, anxiety, or sleeplessness. As parenting expectations rise and mental health struggles persist, how can mothers explore cannabis as a viable and safe option?Cannabis educator and marketing strategist Bianca Snyder promotes a beginner-friendly, low-dose approach to ease the fear of feeling too high from the effects of cannabis. By experimenting with proper dosing of various cannabinoids, like CBD-A and THC-A, mothers can reduce anxiety, improve sleep, and enhance intimacy. For marketers, Bianca recommends speaking to the emotional realities of motherhood to build trust, a loyal audience, and brand visibility in this heavily regulated market. Tune in to this episode of Marketing That POPs as Michele Ringelberg and Olivia Johnson interview Bianca Snyder, CEO of Society’s Plant, about using cannabis marketing to break stigmas and support moms. Bianca discusses how product education builds trust, why authenticity drives audience growth, and how CBD-A soft gels help with stress and anxiety.Resources mentioned in this episode:• Michele Ringelberg on LinkedIn -   / micheleringelberg  • Olivia Johnson on LinkedIn -   / olivia-nicole  • ThrivePOP - https://thrivepop.com/• Bianca Snyder: LinkedIn -   / biancaberger  • Bianca Snyder: Instagram -   / highsocietymama  • Society’s Plant - https://societysplant.com/Sponsor for this episode...This episode is brought to you by ThrivePOP, the #1 cannabis marketing agency for B2B and B2C companies. We are a women-led team of strategists, graphic designers, social media specialists, and web developers who work with dispensaries and cannabis service businesses to implement marketing strategies in a regulated industry. ThrivePOP creates unique marketing campaigns to inspire, create, and grow cannabis-focused businesses.To learn more, visit https://thrivepop.com/ or book a meeting with a dedicated marketing strategist at https://thrivepop.com/contact-us.

Matt Bertram is the Head of Digital Strategy at EWR Digital, a digital marketing agency for industrial, energy, and B2B companies. He is also the Chief Marketing Officer at Oil and Gas Global Network, the largest network of podcasts for the oil and gas industry. With over 15 years of experience in digital marketing, Matt has led initiatives across various industries, including energy, healthcare, and Web3. He co-hosts The Unknown Secrets of Internet Marketing, a top-rated SEO and digital strategy podcast.In this episode…With evolving SEO algorithms, shifts in paid advertising, and the need for authentic brand storytelling, many businesses either waste marketing resources or fall behind on their strategies. How can companies adapt their marketing strategies to remain effective and competitive?Digital marketing and SEO strategist Matt Bertram recommends embracing data-driven strategies, focusing on storytelling to build brand trust, and tailoring marketing tactics to evolving algorithms and audience behaviors. He has developed the “7-11-4” formula, which involves ensuring prospects consume seven hours of content, encounter a brand 11 times, and see it across four platforms. By prioritizing strategic alignment, continuous learning, and targeted experimentation, companies can generate impactful results.In this episode of Marketing That POPs, Michele Ringelberg and Olivia Johnson host Matt Bertram, Head of Digital Strategy at EWR Digital, to talk about building adaptive digital marketing strategies. Matt discusses AI’s role in marketing, how to avoid common ad mistakes, and Google’s shift toward semantic search.

​Katherine Golden, RN, is the Founder, CEO, and Executive Director of Leaf411, a nonprofit organization offering free, nurse-led cannabis education and guidance. She is also the Founder and CEO of Leaf Nurse Network, a staffing agency for cannabis nurses, and a Cannabis Case Coordinator at the Colorado Department of Labor and Employment. With over 22 years of nursing experience, Katherine is a certified cannabis nurse educator and an advocate for healthcare equity, working to ensure safe and informed cannabis use for all. In this episode…Misinformation and stigma around cannabis use persist, especially in healthcare. Patients worry about addiction, fear overdosing, or assume they must feel “high” to benefit from cannabis medicine. How can education and advocacy help shift these perceptions and empower safe, effective cannabis use?According to cannabis nurse and therapeutics expert Katherine Golden, cannabis cannot cause fatal overdoses because it doesn’t suppress vital functions like breathing, unlike opioids. To address fears of overuse or dependency, she recommends asking patients clarifying questions about their cannabis use patterns and educating them on the difference between dependence — relying on cannabis for symptom relief and addiction — compulsive use despite negative consequences. Clear communication, microdosing strategies, and building awareness around the endocannabinoid system are crucial for altering the narrative around cannabis consumption.In today’s episode of Marketing That POPs, Olivia Johnson and Michele Ringelberg hear from Katherine Golden, the Founder, CEO, and Executive Director of Leaf411, about cannabis education in the healthcare sector. She discusses marketing challenges in a heavily regulated environment, her company’s partnership with local dispensaries, and how cannabis can integrate with traditional medical treatments.

Autumn Karcey is the Founder and CEO of Cultivo, Inc., a cannabis design consulting firm specializing in high-performance cultivation facilities. With over 20 years in the industry, she led projects across 20 US states and three countries, focusing on permit acquisition, cultivation, and environmental optimization. In 2020, Autumn launched Artemis CoPack, a 67,000-square-foot manufacturing facility producing tech-driven cannabis products. She also manages two sun-grown farms and three in-house brands, including Smugglers, Cali Girls, and Artemis Farms.In this episode…With public perception, inconsistent regulations, and a lack of consumer education impacting the cannabis industry, building a cultivation brand seems risky. How can you produce high-quality cannabis at scale, stand out in an oversaturated market, and maintain sustainable practices?As a cannabis cultivation and facility design expert, Autumn Karcey emphasizes experience, innovation, and practicality. To produce high-quality cannabis at scale, brands must maintain environmental precision — from proper HVAC planning to climate-controlled drying facilities — and adopt automation to increase efficiency without sacrificing quality. Autumn also recommends leveraging authentic storytelling, maintaining hands-on control of your brand presence, and building strong industry relationships. Additionally, brands should educate consumers on dosing and terpenes, shifting the focus away from THC percentages and toward more personalized, effective experiences.Join Michele Ringelberg and Olivia Johnson in today’s episode of Marketing That POPs as they host Autumn Karcey, the Founder and CEO of Cultivo, Inc., to discuss building a scalable and sustainable cannabis business. Autumn shares her journey from garage grower to processing facility owner, shifting cannabis trends, and her vision for future industry standards.

Kristina Chavez is the President of Blackleaf, a company specializing in SMS marketing solutions for cannabis businesses. With experience in marketing, retail operations, business development, and tech innovation, she has been instrumental in forging strategic partnerships for the company. Kristina has held various roles at Blackleaf, including Director of Operations and Administration. In this episode…Many businesses in the cannabis industry struggle with customer retention and compliance when using SMS marketing. With evolving regulations and increasing competition, retailers find it difficult to track the effectiveness of their messaging campaigns while ensuring they stay within legal boundaries. How can businesses leverage SMS marketing to increase engagement, drive sales, and remain compliant with industry regulations?Cannabis industry leader Kristina Chavez recommends using data-driven insights to optimize SMS campaigns. When employing these campaigns, businesses should track customer behavior, utilize targeted promotional campaigns, and implement automated tools like abandoned cart reminders. Kristina also encourages companies to adapt strategies such as link-gated landing pages to meet evolving regulations. By focusing on personalization and segmentation, you can enhance customer loyalty and maximize marketing ROI. In this episode of Marketing That POPs, Michele Ringelberg and Olivia Johnson sit down with Kristina Chavez, the President of Blackleaf, to discuss SMS marketing strategies in the cannabis industry. Kristina shares the impact of referral programs, how to build relationships in the cannabis industry, and examples of high-performing promotional campaigns. 

Michele Ringelberg is the Owner and CEO of ThrivePOP, a digital marketing agency specializing in the cannabis, technology, and manufacturing industries. As a certified Hubspot Gold Partner, a Google Ad Certified Partner, and a WBENC-Certified woman business owner, she helps B2B and B2C businesses scale by implementing marketing tactics that generate leads and traffic. Michele also volunteers for the National Cannabis Industry Association’s (NCIA) Marketing & Advertising Committee, where she educates business owners about marketing in the cannabis industry.Olivia Johnson is the Director of Marketing and Content Strategy at ThrivePOP. She began as a Digital Traffic Manager and has been with the company for five years. Before ThrivePOP, Olivia was a Project Coordinator at 40 VISUALS, where she managed new business development and project timelines.In this episode…Branding can make or break a business, yet many brands aren’t consistent with their efforts. From unclear messaging and a contradictory identity to inconsistent visuals, these gaps can leave potential customers confused or disengaged. How can businesses craft a brand that stands out and builds trust and recognition?Branding experts Olivia Johnson and Michele Ringelberg outline key steps to developing a strong brand foundation. Brands should begin with a mission statement, vision, and core values to shape the brand’s identity before diving into design. When developing your brand design, Michele and Olivia suggest creating cohesive logos, typography, and color palettes to strengthen brand recognition. Maintaining a consistent brand voice and communication is crucial, so businesses should tailor their messaging for various platforms while maintaining a unified tone.In this episode of Marketing That POPs, join Michele Ringelberg and Olivia Johnson of ThrivePOP as they discuss building a compelling and consistent brand identity. Together, they talk about the use of taglines, how to develop your brand’s personality, and when to initiate a rebrand.

Bethany Moore is the Director of Content Strategy and Market Growth at The GMP Collective. Previously, she spent nearly ten years as Director of Communications at the National Cannabis Industry Association, where she hosted NCIA’s Cannabis Industry Voice podcast, and was a volunteer for Americans for Safe Access (ASA). With an extensive background in nonprofit activism, strategic planning, and public relations, Bethany has worked on drug policy reform and church-state separation issues. Originally from the Washington, DC, area, she relocated to Denver in 2014 and enjoys writing, performing poetry, and playing pinball. In this episode… The cannabis industry faces compliance challenges with marketing and advocacy efforts. Strict regulations, banking limitations, and evolving federal policies make it difficult for businesses to operate and scale simultaneously. How can cannabis companies navigate these obstacles while maintaining strong branding and consumer trust? Cannabis industry veteran and compliance pioneer Bethany Moore emphasizes the importance of good manufacturing practices (GMP) for business longevity. Implementing GMP standards can help cannabis businesses avoid costly recalls, improve product safety, and prepare for inevitable regulatory changes. Since these regulations are complex, Bethany recommends leveraging storytelling and content creation to make these topics more accessible for cannabis professionals and consumers. In this episode of Marketing That POPs, Michele Ringelberg and Olivia Johnson sit down with Bethany Moore, the Director of Content Strategy and Market Growth at The GMP Collective, to discuss balancing cannabis advocacy, compliance, and marketing initiatives. Bethany shares how to educate companies about cannabis regulations, the future of quality and compliance practices in the industry, and the regulatory challenges cannabis businesses face when scaling.

Amy Donohue is the Co-founder of Hybrid Social, Arizona’s first all-cannabis marketing and social media agency. She is also the Co-founder of Cannafriends, a cannabis networking group in Arizona. As one of the first members of Women Grow, she consulted on the Prop 205 campaign. A former high school Spanish teacher, Amy transitioned into stand-up comedy and radio, where she built a strong following through social media. In 2011, she donated a kidney to an X follower’s mom by leveraging the platform to build connections. Amy has spoken about social media compliance in the cannabis industry at events like MJBizCon, Emerge, and Imperious Expo. She also volunteers with Freedom Grow Forever, where she supports non-violent cannabis prisoners. In this episode… Social media has become inundated with ads and sales tactics, making community building and audience engagement seem far-fetched. This is especially challenging in the cannabis industry, where content on Meta is heavily regulated. How can cannabis businesses connect with their audiences on social media? Cannabis social media consultant Amy Donohue warns against building your brand solely on platforms like Instagram and Facebook. These platforms are heavily regulated, and using certain hashtags or posting cannabis-related content can get your brand shadow-banned or even shut down. Instead, diversify your social media presence by investing in platforms like Reddit, where users can speak more freely about cannabis topics. Users on this platform are often knowledgeable about cannabis, sharing thoughts and in-depth discussions on forums so you can identify an ideal audience to connect with and target. In this episode of Marketing That POPs, Michele Ringelberg and Olivia Johnson host Amy Donohue, the Co-founder of Hybrid Social and Cannafriends, to discuss effective social media marketing in the cannabis industry. Amy shares the importance of developing out-of-the-box social media strategies, why marketers in the cannabis industry should establish a professional social media presence, and how to capitalize on cannabis social media trends.

Michele Ringelberg is the Owner and CEO of ThrivePOP, a digital marketing agency specializing in the cannabis, technology, and manufacturing industries. As a certified Hubspot Gold Partner, a Google Ad Certified Partner, and a WBENC-Certified woman business owner, she helps B2B and B2C businesses scale by implementing marketing tactics that generate leads and traffic. Michele also volunteers for the National Cannabis Industry Association’s (NCIA) Marketing & Advertising Committee, where she educates business owners about marketing in the cannabis industry. Olivia Johnson is the Director of Marketing and Content Strategy at ThrivePOP. She began as a Digital Traffic Manager and has been with the company for five years. Before ThrivePOP, Olivia was a Project Coordinator at 40 VISUALS, where she managed new business development and project timelines. In this episode… As we step into 2025, the integration of AI and automation in marketing has sparked debates on their role and impact on creativity and strategy. Several marketing campaigns in 2024, like Gemini’s ad in the 2024 Olympics and Bumble’s campaign to renounce celibacy, garnered outrage among audiences. How can businesses leverage AI responsibly in 2025? Marketers Olivia Johnson and Michele Ringelberg caution against replacing marketing teams with AI since it can’t replace strategy and creativity. Instead, they recommend leveraging various tools to aid in campaign creation, like ChatGPT for written content or Google’s Gemini for image and video creation. In 2025, Michele and Olivia anticipate the rise of short-form videos on niche social media platforms and an emphasis on organic content, so they suggest creating custom AI prompts to generate memorable campaigns.  In this episode of Marketing That POPs, Michele Ringelberg and Olivia Johnson of ThrivePOP chat about their marketing and AI predictions for 2025. Together, they discuss popular trends and campaigns in 2024, AI regulations in the cannabis industry, and how to optimize AI tools for campaign creation.

Michele Ringelberg is the Owner and CEO of ThrivePOP, a digital marketing agency specializing in the cannabis, technology, and manufacturing industries. As a certified Hubspot Gold Partner, a Google Ad Certified Partner, and a WBENC-Certified woman business owner, she helps B2B and B2C businesses scale by implementing marketing tactics that generate leads and traffic. Michele also volunteers for the National Cannabis Industry Association’s (NCIA) Marketing & Advertising Committee, where she educates business owners about marketing in the cannabis industry. Olivia Johnson is the Director of Marketing and Content Strategy at ThrivePOP. She began as a Digital Traffic Manager and has been with the company for five years. Before ThrivePOP, Olivia was a Project Coordinator at 40 VISUALS, where she managed new business development and project timelines. In this episode… Cannabis conventions aren’t events for people to stand around and smoke pot all day. These trade shows connect B2B professionals with tools and industry trends to advance their businesses. What makes a compelling trade show booth at a cannabis convention, and how can you stand out to attract leads at these events? Having attended the 2024 MJBizCon, marketing leaders Michele Ringelberg and Olivia Johnson noticed increased engagement among attendees, providing them with qualified leads at their booth. In previous years, these events attracted the wrong type of clients, with many people attending in hopes of sampling products or purchasing merchandise. Olivia and Michele attribute this year’s progress to increased education and feedback. When attending and presenting at MJBizCon, they recommend creating a visually attractive booth that captures attendees’ attention, offering valuable swag that increases brand awareness, and attending educational events to position your brand as a thought leader. In today’s episode of Marketing That POPs, Michele Ringelberg and Olivia Johnson share insights from the recent MJBizCon. Together, they detail ThrivePOP’s eye-catching booth, the evolution of the convention throughout its existence, and their expectations for future MJBizCon events.

Eric Mercado is the Co-founder, COO, and CFO of Terpli, an AI-driven product recommendation tool for dispensaries. As a high-performing entrepreneur, business advisor, Big 4 assurance manager, and CPA, he has experience in private and public sectors, working in industries, including cannabis, consumer products, real estate, mining and metals, recycling, oil and gas, and manufacturing.  In this episode… The cannabis industry is still in its infancy, so many inexperienced consumers believe high THC levels correlate with higher-quality products. Yet individuals react differently to the various cannabinoids present in cannabis, with some not able to tolerate high THC levels. How can dispensaries empower their budtenders to provide personalized recommendations to consumers? After experiencing an adverse reaction to a particular terpene present in high THC products, Eric Mercado developed an AI-driven platform that educates consumers on cannabis products beyond THC levels. Rather than replacing budtenders, AI can personalize recommendations and provide insights into product chemistry, allowing budtenders to help customers make informed purchasing decisions. With these tools, dispensaries can increase their sales, cart sizes, and customer bases.In the latest episode of Marketing That POPs, Michele Ringelberg and Olivia Johnson host Eric Mercado, the Co-founder, COO, and CFO of Terpli, to talk about AI-powered product recommendations for dispensaries. Eric shares marketing campaign strategies for dispensaries, the use cases for Terpli, and the platform’s subscription model and offerings.

As the VP of Partnerships at Springbig, Eric Zeiri is driven by a passion for building strong, lasting relationships with partners and making an impact in the cannabis industry. Outside of work, Eric brings the same enthusiasm to his personal interests — whether it’s his love for EDM (Eric was known as DJ EZ back in his college days), his dedication to training as a gourmet chef in the hopes of impressing Gordon Ramsay, or speaking Hebrew. As the Director of Client Growth at Springbig, Corey Hines is passionate about helping businesses thrive and grow through innovative solutions. Outside of work, being a girl dad has taught Corey a lot, including that he doesn’t just have to wear pink on Wednesdays! In true Florida fashion, he takes great pride in his lawn care, and when he’s not in pink, you’ll find him proudly sporting the Black and Gold as a dedicated Steelers fan. In this episode… Despite widespread beliefs, email and SMS marketing are not outdated. These marketing channels can increase conversions through personalized messages and offers. Yet regulated industries like cannabis must adhere to strict regulations that can limit these efforts. How can you optimize email and SMS marketing campaigns while remaining compliant with industry standards? Marketing partners Eric Zeiri and Corey Hines maintain that email and SMS marketing aren’t about the number of messages you send but rather sending the appropriate message to the right people at the most opportune time. This may require segmenting audiences into various groups based on the products they purchase. Corey and Eric advise cannabis businesses to leverage preapproved templates to craft compliant messages while increasing deliverability. Platforms like Springbig allow you to measure campaign effectiveness, offer exclusive rewards and deals, and ensure optimal compliance. In the latest episode of Marketing That POPs, Michele Ringelberg and Olivia Johnson talk with Eric Zeiri and Corey Hines of Springbig about the platform’s offerings for regulated industries. Together, they discuss the platform’s brand marketplace feature, how to increase message deliverability, and Springbig’s campaign reporting tools.

Carter Foster is a marketing professional with over nine years of experience blending strategy and creativity into impactful brand stories. Now leading the charge as Brand Manager for East Coast Cannabis, Carter swapped his marketing agency life for cannabis marketing in Maine. Originally from the Pacific Northwest, he now lives in southern Maine with his family and pets. In this episode… Marketing in the cannabis industry is nascent, so many companies haven’t hired a marketing professional or agency yet. As more states legalize the sale and use of recreational cannabis, marketing is crucial for market differentiation. How can you break into the marketing space with evergreen strategies amid legislation? As a brand manager for a dispensary in Maine, branding expert Carter Foster must understand the restrictions around promoting cannabis products in the state and online. Since Maine doesn’t allow billboard promotions and Meta restricts explicit sales and promotions about cannabis on its platforms, Carter and his team employ unique graphics and clever copywriting to direct consumers to online and in-store promotions. Companies can also leverage foundational strategies like consistently posting about company initiatives on social media. Integrating relevant consumer trends into your marketing and branding is also essential in building a reputable presence in the industry. Join Michele Ringelberg and Olivia Johnson in this episode of Marketing That POPs as they interview Carter Foster, the Brand Manager at East Coast Cannabis, about marketing strategies for dispensaries. Carter explains the importance of maintaining consistent customer communication, how to promote discounts strategically, and East Coast Cannabis’ brand partnership with Mike Tyson and clever merchandise.

Michele Ringelberg is the Owner and CEO of ThrivePOP, a digital marketing agency specializing in the cannabis, technology, and manufacturing industries. As a certified Hubspot Gold Partner, a Google Ad Certified Partner, and a WBENC-Certified woman business owner, she helps B2B and B2C businesses scale by implementing marketing tactics that generate leads and traffic. Michele also volunteers for the National Cannabis Industry Association’s (NCIA) Marketing & Advertising Committee, where she educates business owners about marketing in the cannabis industry. Olivia Johnson is the Director of Marketing and Content Strategy at ThrivePOP. She began as a Digital Traffic Manager and has been with the company for five years. Before ThrivePOP, Olivia was a Project Coordinator at 40 VISUALS, where she managed new business development and project timelines. In this episode… Despite what’s conveyed in dystopian and futuristic movies, AI isn’t going to become sentient and take over the world anytime soon. For now, AI relies on human input to generate content marketing ideas and personalize the customer experience. How can you ensure you leverage AI productively? Michele Ringelberg and Olivia Johnson can scarcely imagine a time when marketers brainstormed concepts manually or the customer experience was a nice-to-have feature for innovative brands. They maintain that AI’s highest potential lies in personalizing the customer journey through product recommendations and customized marketing messages. This includes positioning relevant products in front of your target audience and utilizing automation to send blast email and SMS promotions. Personalization demonstrates a keen understanding of the customer’s needs and desires, and AI can eliminate the guesswork in identifying these preferences. In this episode of Marketing That POPs, hosts Olivia Johnson and Michele Ringelberg of ThrivePOP continue their discussion about AI, focusing on its potential to transform the customer experience. Together, they share how to stay ahead of the curve with resonant marketing campaigns, the future of an AI-driven customer experience, and what marketing was like before AI.  

Michele Ringelberg is the Owner and CEO of ThrivePOP, a digital marketing agency specializing in the cannabis, technology, and manufacturing industries. As a certified Hubspot Gold Partner, a Google Ad Certified Partner, and a WBENC-Certified woman business owner, she helps B2B and B2C businesses scale by implementing marketing tactics that generate leads and traffic. Michele also volunteers for the National Cannabis Industry Association’s (NCIA) Marketing & Advertising Committee, where she educates business owners about marketing in the cannabis industry. Olivia Johnson is the Director of Marketing and Content Strategy at ThrivePOP. She began as a Digital Traffic Manager and has been with the company for five years. Before ThrivePOP, Olivia was a Project Coordinator at 40 VISUALS, where she managed new business development and project timelines. In this episode… People’s most common fear concerning AI is that it will take over their positions, but AI is only as intelligent as the information we input, so it requires human creativity. AI is optimal when used as an idea-generation tool and enhanced with a brand’s personal touch. How can you leverage AI to elevate your marketing efforts? Some of the most well-known brands utilize AI to improve the customer experience and provide personalized recommendations. For instance, Netflix’s AI tool can curate a list of movies and TV shows based on the watcher’s preferences, whereas Wayfair uses AI and augmented reality so consumers can fill a space with furniture. Experts Michele Ringelberg and Olivia Johnson have experimented with various tools for marketing campaigns and initiatives. Olivia recommends using generative AI tools like ChatGPT for content creation, like vlogs, social posts, and even video scripts. Michele likes using Semrush to analyze trends and competitor campaigns. No matter the tool you choose, integrating your brand voice is crucial for any AI-driven campaign.  In this episode of Marketing That POPs, Michele Ringelberg and Olivia Johnson talk about how to use AI to suit your company’s goals. Together, they share the do’s and don’ts of AI experimentation, various use cases for AI, the types of AI models, and why you shouldn’t worry about AI overtaking your job.

Michele Ringelberg is the Owner and CEO of ThrivePOP, a digital marketing agency specializing in the cannabis, technology, and manufacturing industries. As a certified Hubspot Gold Partner, a Google Ad Certified Partner, and a WBENC-Certified woman business owner, she helps B2B and B2C businesses scale by implementing marketing tactics that generate leads and traffic. Michele also volunteers for the National Cannabis Industry Association’s (NCIA) Marketing & Advertising Committee, where she educates business owners about marketing in the cannabis industry.  Olivia Johnson is the Director of Marketing and Content Strategy at ThrivePOP. She began as a Digital Traffic Manager and has been with the company for five years. Before ThrivePOP, Olivia was a Project Coordinator at 40 VISUALS, where she managed new business development and project timelines. In this episode… Influencer marketing is all the rage as brands capitalize on the latest methods for gaining awareness and promoting their products. However, you can’t partner with a well-known influencer like Kim Kardashian and expect million-dollar results. The influencers you leverage must align with your brand strategy, or you may risk losing credibility. What are some best practices for collaborating with influencers? Before embarking on your influencer journey, marketing masters Michele Ringelberg and Olivia Johnson note that you have to establish a goal for this marketing strategy. Whether you’re looking to boost brand awareness, increase social engagement, or expand your products’ reach, the influencers you select must align with your goal. Once you’ve identified ideal influencers, you can reach out through social media or email with custom, authentic messages that resonate with them. Olivia and Michele maintain that influencer relationships should be mutually beneficial with fair compensation, which may include negotiating contracts and offering free products. You’ll also want to ensure that your campaigns are performing well so you can use tracking tools to measure campaign success. Tune in to the next episode of Marketing That POPs as Michele Ringelberg and Olivia Johnson of ThrivePOP sit down to discuss the dos and don’ts of influencer marketing. Together, they share how to engage influencers effectively, case studies of high-performing influencer campaigns, and the types of influencers you can employ.

Michele Ringelberg is the Owner and CEO of ThrivePOP, a digital marketing agency specializing in the cannabis, technology, and manufacturing industries. As a certified Hubspot Gold Partner, a Google Ad Certified Partner, and a WBENC-Certified woman business owner, she helps B2B and B2C businesses scale by implementing marketing tactics that generate leads and traffic. Michele also volunteers for the National Cannabis Industry Association’s (NCIA) Marketing & Advertising Committee, where she educates business owners about marketing in the cannabis industry. Olivia Johnson is the Director of Marketing and Content Strategy at ThrivePOP. She began as a Digital Traffic Manager and has been with the company for five years. Before ThrivePOP, Olivia was a Project Coordinator at 40 VISUALS, where she managed new business development and project timelines. In this episode… When it comes to marketing, cannabis is an untapped industry, but the demand for these products has called for specialized social media and branding strategies. With strict government regulations surrounding these products, how can you adapt your marketing to comply with the restrictions and reach new customers? More states are legalizing cannabis, attracting new consumer demographics to the space. Passionate cannabis marketers Olivia Johnson and Michele Ringelberg advocate for education across all aspects of cannabis marketing. This entails educating consumers about various product types and benefits and teaching cannabis business owners how to market to their customers without violating regulations. Rather than promoting specific products, an integrated marketing strategy involves promoting your brand’s distinct culture, voice, and personality on social media while utilizing emojis to comply with industry constraints. In this episode of Marketing That POPs, hosts Michele Ringelberg and Olivia Johnson of ThrivePOP are interviewed by Chad Franzen of Rise25 about crafting effective marketing campaigns for the cannabis industry. Together, they explore the founding story of ThrivePOP, how to establish a strong brand identity through social media, and the importance of client relationships.

On this episode of Marketing you'll explore unforgettable advertising. Hosts Michele and Olivia dissect the secrets behind iconic campaigns like Tootsie Roll Pops, Got Milk?, and Nike's "Just Do It." Discover the elements that made these campaigns memorable, from catchy jingles and celebrity endorsements to powerful storytelling and cultural impact. Get valuable insights into the art and science of effective marketing. Download Our Guide To Influencer Marketing

Join us for an insightful episode of Marketing That POPs, featuring Ernest Toney, the visionary founder of BIPOCann. In this episode, Ernest dives deep into the critical topic of social equity in the cannabis industry. Learn about the innovative initiatives and impactful strategies BIPOCann employs to bridge the gap and promote inclusivity, providing invaluable support to BIPOC entrepreneurs and communities. https://bipocann.com/

On this episode of Marketing that POPs, Olivia & Michele get down to business with Daniel, the Marketing Director from NOBO. Listen as they navigate the highs and lows (pun intended) of marketing dispensaries or as Michigan has so quaintly coined them a provision center. Check out NOBO!

In this episode we get to dive deep into the world of Controlled Environmental Agriculture (CEA) for cannabis! In this episode, we're thrilled to chat with Laurel, a long-time friend of ThrivePOP and a leading voice in the cannabis industry.  We'll be picking her brain about Bract & Pistil, a consulting firm dedicated to helping cannabis businesses thrive. bractandpistil.com Follow Bract & Pistil on Instagram

Marketing that POP Podcast is back! This episode tackles the tricky topic of marketing budgets. Forget the myth that bigger means better. Your hosts, Michele and Olivia, will show you how smart planning and tracking every penny can make even a shoestring budget work wonders. Think of it like tracking your progress when trying to lose weight - every penny counts! They'll also dish out tips for approving your budget and maximizing your resources. Tune in for actionable advice to make your marketing budget a success story! Need help figuring out your marketing budget? Trip Wipes Story

In this episode of Marketing that POPs, we dive into the hottest design trends that will grab attention and elevate your brand in 2024. Trends Include: A touch of nostalgia: Minimal vintage design is making a comeback. Think subtle nods to past eras with clean lines and a touch of retro flair. The enduring power of minimalism: "Less is more" remains a strong design principle. We'll discuss how to use minimalism to create clear, impactful messaging. Anti-Design: A Rebellion Against the Rules Anti-design isn't about creating bad design, but rather challenging the status quo and pushing the boundaries of what design can be. It's a way to grab attention and spark conversation.

Ditch the inauthentic voice! This episode is your key to finding your brand's unique personality. Learn how to define your target audience, craft a message that resonates, and discover examples from companies like Duolingo and Nike. Tools Mentioned: ThrivePOP - Brand Voice Template HubSpot Buyer Personas SEM Rush Buyer Persona Tool

This episode of Marketing That Pops has you covered! We'll be dishing the hottest updates on your favorite platforms, from Facebook to TikTok. The episode also offers workarounds for LinkedIn link restrictions and mentions a scheduling tool called Sked. We'll delve into the power of relevant hashtags (#winning) and answer the burning question: are they here to stay? And to top it all off, we'll equip you with some game-changing tools to streamline your social media workflow.

This episode tackles the all-too-common struggle of misalignment between sales and marketing teams. We'll explore the reasons why these departments often seem to operate in silos, and more importantly, how to bridge the gap for maximum success. Here's what you'll learn: The hidden culprit: Often, it's simply a lack of communication that creates a disconnect between sales and marketing. Define your roles: Clear roles for both teams lead to better job security and increased collaboration. Speak with one voice: Craft a unified message that resonates with your target audience. Sales can provide invaluable insights from the customer frontline. Communication is key: Regularly scheduled meetings and open communication are essential to maintain alignment. Data-driven decisions: Set realistic goals together based on historical data and sales experience. The ROI of alignment: Studies show that strong sales & marketing alignment leads to significant revenue growth and improved lead conversion rates. [FREE] Resources

This episode of Marketing That Pops delves into the strategies for overcoming client resistance, aptly titled "Cracking the Code: Unlocking Client Resistance." The episode equips you with actionable steps to navigate this common challenge

Is your marketing falling flat? Struggling to connect with your audience? This episode of Marketing That Pops exposes the culprits. From outdated trends and audience mismatch to forgettable visuals and unclear calls to action, we reveal the common pitfalls of sabotaging your content. Dive into actionable tips to turn things around: leverage trending tactics, find your ideal audience online, prioritize relevant content, invest in impactful visuals, craft strong CTAs, optimize for each platform, maintain brand consistency, and embrace A/B testing. Don't guess. Track your progress, and watch your content truly pop!

In this episode of "Marketing that Pops," hosts Michele Ringelberg and Olivia Johnson discuss the challenges faced by small businesses in marketing, such as budget constraints, audience targeting, content creation, social media changes, and ROI measurement. They offer practical solutions, including setting measurable goals, analyzing competitors, creating buyer personas, and managing budgets effectively. Michele and Olivia stress the importance of consistency and invite listeners to seek assistance with their marketing needs. They debunk the myth of needing to market to everyone and conclude by encouraging feedback and subscriptions for future episodes, promising valuable insights in their journey through "Marketing that Pops. https://blog.thrivepop.com/marketing-that-pops/welcome-to-marketing-that-pops-a-podcast-for-inspiring-business-growth-1-0

In this episode of "Marketing that Pops," hosts Michele Ringelberg & Olivia Johnson delve into the past year's viral marketing moments and explore what the landscape looks like for 2024. They kick off by reminiscing about standout events from 2023, including the success of the Barbie Movie, Elon Musk's acquisition of Twitter, and Taylor Swift's record-breaking achievements. They also touch on notable marketing campaigns from McDonald's and Dunkin' Donuts, emphasizing the importance of brand storytelling and engagement. Moving forward, Michele and Olivia discuss the enduring relevance of video content in marketing strategies, highlighting the power of authentic storytelling and customer-centric approaches. Throughout the episode, they emphasize the need for brands to stay agile and innovative in an ever-evolving marketing landscape.

Welcome to the debut of "Marketing that POPs!" In our very first episode, your hosts, Michele and Olivia, get to the heart of the matter by discussing the "Why" behind the POP. Join us as we explore what this podcast has in store for you, and embark on a journey together to breathe life into your marketing strategies. We're here to make your marketing truly POP, and we can't wait to share this exciting adventure with you! So, stay tuned and let's get poppin!

Welcome to the podcast, where we teach you how to create marketing that pops! Get ready for refreshing conversations with industry experts, trendsetters, and creative minds that'll leave you bubbling with inspiration. Get ready to turn up the volume on your business – let's get popping!