AI and the Future of Marketing: Adapting to an Automated World

Michele Ringelberg is the Owner and CEO of ThrivePOP, a digital marketing agency specializing in the cannabis, technology, and manufacturing industries. As a certified Hubspot Gold Partner, a Google Ad Certified Partner, and a WBENC-Certified woman business owner, she helps B2B and B2C businesses scale by implementing marketing tactics that generate leads and traffic. Michele also volunteers for the National Cannabis Industry Association’s (NCIA) Marketing & Advertising Committee, where she educates business owners about marketing in the cannabis industry. Olivia Johnson is the Director of Marketing and Content Strategy at ThrivePOP. She began as a Digital Traffic Manager and has been with the company for five years. Before ThrivePOP, Olivia was a Project Coordinator at 40 VISUALS, where she managed new business development and project timelines. In this episode… Despite what’s conveyed in dystopian and futuristic movies, AI isn’t going to become sentient and take over the world anytime soon. For now, AI relies on human input to generate content marketing ideas and personalize the customer experience. How can you ensure you leverage AI productively? Michele Ringelberg and Olivia Johnson can scarcely imagine a time when marketers brainstormed concepts manually or the customer experience was a nice-to-have feature for innovative brands. They maintain that AI’s highest potential lies in personalizing the customer journey through product recommendations and customized marketing messages. This includes positioning relevant products in front of your target audience and utilizing automation to send blast email and SMS promotions. Personalization demonstrates a keen understanding of the customer’s needs and desires, and AI can eliminate the guesswork in identifying these preferences. In this episode of Marketing That POPs, hosts Olivia Johnson and Michele Ringelberg of ThrivePOP continue their discussion about AI, focusing on its potential to transform the customer experience. Together, they share how to stay ahead of the curve with resonant marketing campaigns, the future of an AI-driven customer experience, and what marketing was like before AI.