Marketing The Invisible

Why you’ve got to check out this episode:Discover why most business brokers undervalue businesses by focusing only on past performance.Learn how the FutureValue Method helps owners position their business based on future potential.Understand why burnout and emotional exhaustion can quietly destroy your exit value.Resources / Links:Visit exitsuccess.com.au to learn how to increase the value of your business before selling.Summary:What if your business was worth far more than your broker says it is?In this episode, Luke Fatooros, entrepreneur, business consultant, and licensed business broker, reveals why traditional valuation methods often leave owners massively underpaid when exiting their business.Most brokers look backward—focusing on the last three years of financials and current performance. But Luke argues that strategic buyers don’t buy businesses for what they were—they buy them for what they could become.After building a $12 million business from a shed with just $800—and later losing it all—Luke developed the FutureValue Method, a framework that helps business owners reposition, package, and present their business based on future potential instead of burnout-driven present performance.If you feel trapped in your business, emotionally exhausted, or worried your years of sacrifice won’t translate into real value, this episode could completely change how you think about selling.Check out these episode highlights:00:00 – Introduction. Luke Fatooros explains how most brokers undervalue businesses—and how FutureValue changes the equation.01:25 – Q1: Who is your ideal client? Business owners who feel burnt out, trapped, and unsure whether their business is even sellable.02:05 – Q2: What is the problem you solve? Traditional brokers value businesses on past performance instead of future potential.03:00 – Q3: What are the typical symptoms? Exhaustion, frustration, emotional burnout, and feeling stuck fixing the business before exiting.04:00 – Q4: What are the common mistakes? Accepting low-ball broker valuations and trying to “fix everything” before selling.05:00 – Q4 (continued): What actually increases value Reframing, packaging, and positioning the business for strategic buyers.05:50 – Q5: Valuable Free Action (VFA) Write down three “blue sky” opportunities a buyer could pursue using your business platform.06:50 – Q6: Valuable Free Resource (VFR) Visit ExitSuccess.com.au to learn how the FutureValue Method works.07:30 – Q7: The question that should have been asked: A real-world example of FutureValue turning a dismissed company into a $3.5 million valuation.Tweetable Takeaways from this episode:“You don’t sell a business for what it is today—you sell it for what it could become tomorrow.” – Luke Fatooros“Burnout destroys business value faster than bad numbers.” – Luke Fatooros“Strategic buyers pay for future potential—not exhausted owner performance.” – Luke Fatooros

Why you’ve got to check out this episode:Discover why most launches fail—not because of strategy, but execution and team breakdowns.Learn how to scale your coaching business without burning out or micromanaging everything.Understand the missing role that keeps launches running smoothly (and profitably).Resources / Links:Visit launchpartnerpro.com to learn more about launch strategy and project management support. Download the Hiring Tech Pros Checklist:https://www.launchpartnerpro.com/hiringtechpros  Summary:Launching an online program should feel exciting—not overwhelming.In this episode, Elisa Boogaerts, launch strategist and fractional project manager, breaks down why even successful coaches struggle to scale their launches.The problem isn’t effort—it’s being stuck in the weeds. Many six-figure and multi-six-figure coaches are juggling too many roles, micromanaging their teams, and operating without clear systems—leading to burnout, mistakes, and inconsistent results.If you want to scale your launches without sacrificing your time, energy, or sanity, this episode is a must-listen.Check out these episode highlights:01:40 – Elisa’s ideal client. Established coaches (6–7 figures) who run regular launches and want to scale.02:20 – The problem she helps solve. Taking the stress out of launches by creating a clear plan and managing execution with the team.03:10 – What are the typical symptoms? Feeling overwhelmed, “keeping your head above water,” working daily, and heading toward burnout.05:10 – What are the common mistakes? Micromanaging, poor delegation, hiring the wrong people, and lacking operational systems.07:30 –  Valuable Free Action (VFA), Define clear roles, responsibilities, and ownership for every team member.09:40 – Q6: Valuable Free Resource (VFR).  Hiring Tech Pros checklist to help you vet and choose the right support. Download here: https://www.launchpartnerpro.com/hiringtechpros   10:50 – Q: What role is most missing?  A: project manager to plan, coordinate, and execute launches.Tweetable Takeaways from this episode:“Most launch problems aren’t strategy—they’re execution and team structure.” — Elisa Boogaerts

Why you’ve got to check out this episode:Discover how podcast guesting can generate leads without paid advertisingLearn why serving audiences generously can outperform funnels and cold outreachUnderstand how to get booked on higher-quality podcasts without spam pitchingResources / Links:Get your free PodVerified score: https://www.PodVerified.com This platform helps match qualified podcast guests with podcast hosts—without the spam pitching that most booking services rely on.Summary:What if you could grow your authority, expand your network, and generate high-quality leads—without paid ads or aggressive sales tactics?In this episode, Josh Elledge, founder of UpMyInfluence and a U.S. Navy veteran, shares how podcast guesting can become a powerful engine for authority and business growth.Josh explains that many consultants, coaches, and B2B service providers love serving their audience—but dislike the pressure of traditional marketing tactics. Podcast guesting solves this by allowing experts to share insights, build trust, and reach new audiences through partnerships with podcast hosts.Check out these episode highlights:01:45 – Josh’s ideal client. Consultants, coaches, authors, speakers, and experts who love serving but dislike traditional sales tactics.02:50 – The problem he solves. Helping B2B experts grow their businesses without relying on paid ads or “slimy” sales funnels.03:40 – Typical symptoms before engagement. Inconsistent cash flow and unpredictable leads, creating stress even when your expertise is strong.04:30 – Common mistakes people make. Using spam pitching services that blast generic emails to podcast hosts instead of building real relationships.05:40 – Valuable Free Action (VFA). Circulate your expertise generously—connect with audiences through trusted partners who already have platforms.06:40 – Valuable Free Resource (VFR). Get your PodVerified score to see which podcast stages you qualify for and start matching with hosts.08:30 – The question that should have been asked. Q: How to identify the right podcast stages—and why alignment between guest credibility and podcast audience matters.Tweetable Takeaways from this episode:“Podcast guesting lets you grow your business simply by serving audiences generously.” – Josh Elledge“You don’t need spam pitching or funnels—you need the right stages.” – Josh Elledge“The best opportunities come from trusted audiences and human relationships.” – Josh Elledge

Why you’ve got to check out this episode:Discover why SEO alone is no longer enough in a world of Google, ChatGPT, and AI discovery.Learn what DEO (Discovery Experience Optimization) really means—and how it changes visibility.Understand why shortcuts with AI-generated content are hurting brands instead of helping them.Resources / Links:Download Jason’s book I Need More Clients (free PDF via newsletter): https://www.getvisible.com/buy-the-book/Summary:What if ranking on Google wasn’t the real goal anymore?In this episode, Jason Ciment, co-founder of Get Visible, introduces DEO—Discovery Experience Optimization, a modern evolution of SEO designed for how people actually find businesses today.Jason explains why visibility now spans search engines, AI tools, ads, referrals, and brand experience, not just keywords. With nearly 20 years running a five-star digital marketing and technology agency, he shares why businesses that rely on AI shortcuts, generic messaging, or “me too” websites are quietly disappearing from discovery channels.If your business depends on inbound leads, authority, and trust—and you’re wondering how AI is changing the rules—this episode gives you a grounded, practical framework to stay visible where it matters.Check out these episode highlights:01:20 – What DEO actually means. Why visibility today is about discovery across Google, AI tools, and referral channels—not just SEO.02:16 – Jason’s ideal client. Business owners who understand the web as a serious growth engine—not just a brochure.03:04 – The real problem Jason solves. Companies have value, but don’t want the headache or risk of managing digital discovery in-house.03:39 – The DEO framework explained. Clarifying the offer, positioning authority, building infrastructure, then activating visibility channels.05:50 – Common mistakes businesses make. Relying on AI-generated content, taking shortcuts, and trying to be everything to everyone.07:05 – Valuable Free Action (VFA). Stop being a generalist—build marketing around what’s already in your customer’s head.08:00 – Valuable Free Resource (VFR). Get Jason’s book I Need More Clients free via newsletter signup. https://www.getvisible.com/buy-the-book/09:00 – The question that should have been asked. Q: Where do you think things are going in the next year? A: Companies everywhere are saying AI, AI, AI. We’ve been a service-oriented business for 20 years, with everything tailored. Now we’re introducing something new called Market Visibility Management. Anyone who wants to see what their market visibility actually looks like—we’ll give them a score. https://www.getvisible.com/mvm/Tweetable Takeaways from this episode:“The biggest mistake is thinking they can use AI to solve all their problems, and just generate content with AI. It doesn't work.” — Jason Ciment

Why you’ve got to check out this episode:Learn why writing a book is only half the job—and why most books fail after launch.Discover how to relaunch a book so it becomes a powerful lead generator for your business.Understand why “done is better than perfect” is the secret to getting published and profitable.Resources / Links:Visit brodieconsultinggroup.com to download a free copy of Get Published, read client success stories, and explore book launch and relaunch services.Summary:Have a book that didn’t get the traction it deserved—or still sitting unfinished on your hard drive?In this episode, Paul Brodie, a 21-time bestselling author and CEO of Brodie Consulting Group, reveals how entrepreneurs can relaunch their books and turn them into long-term business assets.Paul has helped launch over 200 bestselling books, and he breaks down why most authors get stuck chasing perfection, royalties, or massive word counts—when the real value of a book is leverage. You’ll learn how a short, focused, non-fiction book can position you as an expert, generate high-quality leads, and support your backend offers.If your book didn’t sell, didn’t convert, or never made it to launch, this episode will show you exactly how to rethink—and relaunch—it the right way.Check out these episode highlights:01:10 – Paul’s ideal client. Non-fiction business owners who want to use their book as the foundation of their brand and marketing.02:25 – The real problem he solves. Perfection paralysis and lack of marketing strategy that stop books from ever succeeding.03:40 – Typical symptoms authors experience. Books that don’t sell, don’t generate leads, or never get finished at all.05:00 – Common mistakes people make.Writing overly long books, focusing on royalties, and skipping the marketing investment entirely.06:25 – Paul’s Valuable Free Action (VFA). Invest in marketing your book—use free and paid Kindle promotions to drive traffic and visibility.07:40 – Valuable Free Resource (VFR). Download the free Get Published book at https://brodieconsultinggroup.com/08:45 – Q: How do you move past perfectionism and just get your book into the world? A: Speak it out, simplify the framework, and publish now—you can refine later.Tweetable Takeaways from this episode:“Done is better than perfect. Get your story out there in the world. You can fix it later.” — Paul Brodie

Why you've got to check out this episode:Learn why market obscurity—not competition—is the real enemy of growthDiscover how clarity and conviction outperform logos, websites, and viral tacticsUnderstand how to position yourself as the smartest, safest, only choice in your marketResources / Links:Visit www.marketeminence.com for free trainings, tools, and resources on positioning, authority, and personal brand leadershipSummary:Feel like you’re doing exceptional work—but the market hasn’t caught on yet?In this episode, bestselling author and strategic marketing advisor David Newman explains why so many professional services firms suffer from best-kept-secret syndrome—and how to escape it.David introduces the concept of Market Eminence: being known, trusted, and preferred before the sales conversation even begins. He breaks down why chasing tactics like rebrands, new websites, or viral content rarely works—and why bold positioning, clear differentiation, and a visible personal brand are the real drivers of authority, pricing power, and respect.If you’re tired of price pressure, long sales cycles, and having to “prove yourself” to every new prospect, this conversation will reframe how you think about marketing entirely.Check out these episode highlights:02:51 – Who David’s ideal client is. CEOs and founders of mid-sized professional services firms who are tired of chasing and ready to be seen as the smartest, safest, and only choice in their field.03:14 – The problem he solves. Market obscurity, which he describes as the enemy and the opposite of market eminence, often referred to as the "best kept secret syndrome."03:47 – Typical symptoms before engagement. Clients feel they are not getting the respect they deserve, are treated like a commodity, face constant price pressure, and encounter questions like, "What makes you so special?" and "Why should we buy from you?"04:47 – Common mistakes people make. Clients often try quick fixes like refreshing logos, rebuilding websites, or chasing viral content instead of focusing on foundational strategies for differentiation and positioning.07:00 – David’s Valuable Free Action (VFA). Identify one industry belief you disagree with and craft a bold contrarian counterpoint to share publicly, whether on podcasts, LinkedIn, or newsletters.07:40 – Valuable Free Resource (VFR). Free trainings, companion tools, videos, and resources available at MarketEminence.com to help boost differentiation and build market eminence.08:35 – Q: Is building a personal brand risky if you want to sell your company? A: No, it’s essential because investors and acquirers prefer to invest in category leaders and market leaders, not anonymous operators.Tweetable Takeaways from this episode:“Clarity and conviction are going to attract clients way faster than any PR, or marketing, or ad campaign that is surface level, same old lame old nonsense.” - David Newman

Why you've got to check out this episode:Discover why consistency in 10 key topics builds recognition and creates an unforgettable brand.Learn why most businesses are “hiding in plain sight” despite posting on social media.Understand the power of authenticity and confidence in stepping into your expertise.Resources / Links:Visit jemimahashleigh.com for resources on visibility, personal branding, PR, awards, media authority, and how to get known and remembered.Summary:Feel like you’re the best-kept secret in your industry? Award-winning visibility strategist Jemimah Ashleigh knows that frustration — watching less capable competitors get all the attention while you’re left wondering why no one notices your expertise.In this episode, Jemimah reveals why most service-based entrepreneurs struggle with visibility: they have a logo and sporadic social posts, but no strategic positioning or thought leadership. Your audience doesn’t just need to see you — they need to remember you. Jemimah shares her proven approach for transforming forgettable brands into unforgettable authorities through PR, awards, and strategic positioning.Check out these episode highlights:01:51 - Jemimah's backstory: An award-winning visibility strategist helping entrepreneurs and business owners who feel like the best-kept secret in their industry.02:25 - Jemimah's ideal clients: Service-based entrepreneurs and business owners who are good at what they do but feel invisible in a crowded marketplace.03:16 - The problem she solves: Increasing visibility for service-based entrepreneurs who are skilled but struggle to be recognized and convert leads.04:23 - Typical symptoms before engagement: Clients often feel stuck in the scroll of social media, seeing competitors gain visibility while they remain unnoticed.05:36 - Common mistakes made by clients: Relying solely on logos and branding without effective communication, and waiting for opportunities instead of actively pursuing them.07:39 - Jemimah's Valuable Free Action [VFA]: Write down 10 things you want to be known for and consistently communicate those in every post and pitch.08:36 - Her Valuable Free Resource [VFR]: Visit jemimahashleigh.com for resources on visibility, personal branding, PR, and awards.09:24- Q: What immediately makes a brand unforgettable? A: Authenticity and consistent belief in what you do are key to being unforgettable.Tweetable Takeaways from this episode:“Consistency always builds recognition, and recognition builds a brand that people can’t ignore.” - Jemimah Ashleigh

Why you've got to check out this episode:Discover how to shift from transactional selling to personalized, customer-centric conversations.Learn the importance of combining AI tools with human interaction for effective sales strategies.Understand the common mistakes sales leaders make and how to avoid them.Resources / Links:Visit Growth Genie for actionable sales tips and resources on improving sales conversations.Summary: Feeling like your sales team is stuck in a rut? Michael Hansen, CEO of Growth Genie, shares insights on how to elevate B2B sales conversations beyond the typical transactional approach. In this episode, Michael discusses the importance of understanding your ideal customer and crafting messages that resonate with their needs. He emphasizes the need for salespeople to move away from generic pitches and instead focus on storytelling and personalized outreach. Check out these episode highlights:01:51 - Michael's backstory: CEO of Growth Genie, helping B2B sales teams improve their conversations.02:25 - Ideal clients: Sales leaders, marketing leaders, and CEOs of smaller B2B companies.03:16 - The problem he solves: Moving salespeople away from transactional selling to more engaging, customized messaging.04:23 - Typical symptoms before engagement: Sales teams often struggle with generic messaging that fails to connect with prospects.05:36 - Common mistakes made by clients: Focusing too much on product features rather than customer pain points.07:39 - Michael's Valuable Free Action [VFA]: Encourage salespeople to prepare customer stories to share during calls.08:36 - His Valuable Free Resource [VFR]: Sign up for the Growth Genie newsletter for weekly actionable sales tips.09:24 - The one question Tom should have asked: How are people using AI in the wrong way? Michael's answer: Use AI for research, but don’t let it replace genuine human interaction.Tweetable Takeaways from this episode:“Salespeople need to flip their psychology and focus on the buyer, not just themselves.” - Michael Hansen

Why you've got to check out this episode:Discover the "10 to 1 rule" for structuring powerful presentations that audiences remember.Learn why nerves aren't the real problem—lack of structure and too much information are.Understand why introverts often make more impactful speakers than extroverts.Resources / Links:Get Michael's free weekly storytelling insights at 52storyinsights.com - 5-minute audio lessons with transcripts.Summary:Ever feel like your presentations are an information dump that leaves audiences confused? Former financial planner turned speaking coach Michael Davis knows that feeling—his boss once told him "you're a lousy speaker, you suck." Now he helps executives, CEOs, and entrepreneurs transform fear into influential presentations.In this episode, Michael reveals why most presentations fail: too much information and no compelling structure. Your audience doesn't need more data—they need your unique interpretation and experience. He shares his proven framework for creating talks that hook people from the start and compel them to lean forward, not reach for their phones.Check out these episode highlights:01:45 - Michael's backstory: From terrified speaker to speaking coach after a humiliating childhood experience and harsh feedback from his boss.02:25 - When nerves become a problem: It's not about being nervous—it's when fear paralyzes you and prevents coherent communication.03:21 - Michael's ideal clients: Coachable business executives, CEOs, and entrepreneurs willing to invest time and step outside their comfort zone.04:20 - The biggest presentation mistake: Information dumping instead of sharing interpretation and experience—something AI can't replicate.04:50 - The second biggest mistake: No structure to hook audiences and keep them engaged throughout.05:30 - Michael's Valuable Free Action [VFA]: The "10 to 1 rule"—for every 10 minutes of speaking time, have one support point (maximum of 3 points for deeper impact).06:20 - His Valuable Free Resource [VFR]: Weekly 5-minute storytelling insights at 52storyinsights.com.06:50 - The one question Tom should have asked: Who makes better speakers, introverts or extroverts? Michael's answer: Introverts tend to be more impactful.Tweetable Takeaways from this episode:"For every 10 minutes of speaking time, have one support point. Three is max because you can go deeper into the three." — Michael Davis

Why you've got to check out this episode:Discover why posting on social media isn't enough to attract clients and what actually works.Learn the formula for sales success: offers made minus "no's" received equals sales.Understand how to turn your certification into a thriving business with timeless marketing skills.Resources / Links:Get Hailey's free "4 Steps to Client Attraction Without Social Media Overwhelm" cheat sheet and class at haileyrowe.com/client-attraction.Summary:Tired of posting on social media and hearing crickets? Marketing and sales coach Hailey Rowe reveals why health coaches, life coaches, and service providers struggle to turn their certifications into thriving businesses. The problem isn't your skills or qualifications - it's that you're stuck in busy work instead of making actual offers.In this episode, Hailey shares her proven approach to client attraction that doesn't rely on algorithms or social media overwhelm. She explains how to implement referral programs, make meaningful connections, and most importantly, stop looking for shortcuts and start taking consistent action.Check out these episode highlights:01:30 - Hailey's ideal clients: Health coaches, life coaches, mindset coaches, and online service providers who want to book more clients but are overwhelmed with where to start02:15 - The problem Hailey solves: Teaching timeless marketing and sales skills to turn certifications into actual careers for people who've never started a business before03:00 - Symptoms that signal you need help: Posting without knowing what to say, getting no responses, obsessing over perfectionist details like websites before taking action03:45 - Common mistakes her clients made: Buying more certifications instead of learning business skills, investing in websites without knowing how to drive traffic, staying stuck in busy work04:30 - Hailey's Valuable Free Action [VFA]: Track how many offers you're making (both free and paid) and start a referral program with past clients who loved working with you.05:45 - Her Valuable Free Resource [VFR]: Free "4 Steps to Client Attraction Without Social Media Overwhelm" cheat sheet and class at haileyrowe.com/client-attraction.06:30 - The one question Tom should have asked: What's the best shortcut to get clients? Hailey's answer: Stop looking for shortcuts and actually do something consistently.Tweetable Takeaways from this Episode:"Stop looking for shortcuts and actually do something. Stick with it. Refine it until it works."- Hailey Rowe

Why you've got to check out this episode:Discover how to become "the best, the only, and the most expensive" in your category.Learn why founders need to reinvent themselves after exits and how to stay relevant.Understand how AI can help you prototype software platforms and solutions in hours, not months.Resources / Links:Get Mike's free book "AI Accelerator" (audiobook + ebook) at aiaccelerator.com/free.Summary:Feeling stuck at a plateau despite past success? 19-time bestselling author and serial entrepreneur Mike Koenigs reveals how AI can supercharge your next act. From speaking at NASA about AI solutions for Mars missions to helping founders create "category of one" brands, Mike shares his proven framework for using AI to reinvent yourself and multiply your impact.In this episode, Mike explains how the combination of AI, lead generation optimization, and team enhancement can help frustrated founders break through invisible barriers and access better customers willing to pay premium prices.Check out these episode highlights:02:07 - Mike's ideal clients: Founders who've sold companies and need reinvention, frustrated business owners being outcompeted, and those seeking to build strong founder brands.03:10 - The problem Mike solves: Helping founders stay relevant and consistently move downstream instead of struggling upstream for attention.04:52 - Symptoms that signal you need AI acceleration: Hitting plateaus, losing momentum, feeling misunderstood, and needing "a lift in your sails".06:36 - Common AI mistakes: Giving up your agency to ask "how" instead of stating intent and desired outcomes, plus not running multiple AI solutions simultaneously.07:38 - His Valuable Free Resource [VFR]: Free "AI Accelerator" book and masterclass replay with latest tools at aiaccelerator.com/free and aiaccelerator.com/replay.08:31 - The one question Tom should have asked: What's been your most exciting speaking engagement? Mike's answer reveals his NASA presentation on using AI to solve space exploration challenges.Tweetable Takeaways from this Episode:"Start five different AIs simultaneously trying to solve the same problem and pick the best one."- Mike Koenigs

Why you've got to check out this episode:Learn why most digital entrepreneurs quit before launching their first product and how to avoid this fate.Discover the ready-made system that eliminates years of course creation and months of lead magnet development.Understand why implementation support is the missing piece that separates successful digital businesses from digital dust collectors.Resources / Links:Watch Sue's free Evergreen Training to discover her rapid system for generating digital income with ready-made coursesSummary:Want to create a digital lifestyle business that generates income while you sleep? Most entrepreneurs who quit their 40-hour jobs end up working 80 hours in their own business - and many don't even survive their first year. The dream of passive income often becomes a nightmare of endless course creation, clunky value delivery, and 3am anxiety about where the next paycheck is coming from.In this episode, Sue Pats from New Beginning reveals her holistic approach to building a digital lifestyle business without the typical 3-year course creation struggle. She shares why perfectionism kills progress, how to prioritize your CEO hat over low-value tasks, and why ready-made products with implementation support can fast-track your journey to location-independent income.Check out these episode highlights:02:15 - Sue's ideal clients: Budding digital entrepreneurs, solopreneurs, and small business owners looking for income that works on cruise control.03:21 - The problem Sue helps to solve: Entrepreneurs spending 3 years creating courses and 6 months on lead magnets instead of making money immediately.04:40 - Symptom of the problem she helps solve: Waking up at 3am worried about where your next paycheck or client payment is coming from.05:31 - Mistakes her clients commit before meeting her: Perfectionism leading to procrastination, shiny object syndrome, and not prioritizing high-value CEO tasks over low-value admin work.06:32 - Sue's Valuable Free Action [VFA]: Hire a mentor or guide who can handle your blind spots - don't try to create ongoing income just by watching YouTube videos.08:16 - Her Valuable Free Resource [VFR]: Free evergreen training at nubeginning.com/webinar showcasing her rapid system with ready-made courses for immediate income generation.08:58 - Q: How is Sue's offer different from other crowded, similar-looking programs? A: We provide implementation help - ready-made products are useless if they just collect digital dust on your computer. We ensure you actually implement for success.Tweetable Takeaways from this Episode:"You can lose money and make it up again, but if you lose time, you can't recreate time." - Sue Pats"It's okay to learn from your own mistakes, but it's better to learn from somebody else's mistakes." - Sue Pats"Wear your CEO hat most of the time. You don't need to keep wearing the low-value graphic designer or admin hat." - Sue Pats

Why you've got to check out this episode:Discover the three invisible forces that eat strategy alive and block sustainable change.Learn why every process, productivity, and performance problem is actually a people problem.Get access to the chaos calculator that reveals the hidden costs of people problems in your organization.Resources / Links:Get Natasha's new book "Making Change Work" plus the chaos calculator and mini training at books.spiraldynamics.org/makingchangeworkSummary:Change is the only competitive advantage you can maintain in today's marketplace. Yet most leaders focus on processes, systems, and strategies while ignoring the invisible forces that determine whether change actually sticks. The result? Millions of dollars wasted on initiatives that fail because of people dynamics, cultural resistance, and hidden motivational forces.In this episode, change strategist Natasha Todorovic-Cowan reveals why smart leaders often misdiagnose organizational problems and shares her framework for tackling what really blocks sustainable change. She explains how to identify the true cost of people problems (like Tony Hsieh's $100 million lesson at Zappos) and introduces her chaos calculator that helps track the hidden costs most organizations never measure.Check out these episode highlights:02:36 - Natasha's ideal clients: Relational, transformational leaders navigating complexity like scaling growth, mergers, digital transformation, or cultural turnarounds.04:51 - The problem Natasha helps to solve: Three invisible forces that eat strategy alive - people dynamics, cultural resistance, and hidden motivational forces.05:32 - Symptoms of the problem she helps solve: Leaders saying "communication sucks," blaming culture, requesting leadership training, or talking about the same problem people over and over.06:09 - Mistakes her clients commit before meeting her: Smart leaders bypass proper analysis and self-diagnose problems before identifying the real issue.07:51 - Her Valuable Free Resource [VFR]: New book "Making Change Work" plus chaos calculator and mini training at books.spiraldynamics.org/makingchangework.08:53 - Q: What is the cost of not solving people problems properly? A: Tony Hsieh, late CEO of Zappos, estimated people costs to his organization at over $100 million - that's why the chaos calculator is so critical.Tweetable Takeaways from this Episode:"Anytime there's a process problem, a productivity problem, a performance problem, it's a people problem. Fix it before it becomes a profit problem." - Natasha Todorovic-Cowan"Smart leaders think they've got the problem figured out and bypass analysis to solve the problem before they've identified the real problem." - Natasha Todorovic-Cowan

Why you've got to check out this episode:Discover why being "natural" on camera is the secret to influence in the age of algorithms.Learn the counterintuitive technique that instantly reduces camera nerves and feeds your brain.Understand the three types of camera performers and how to break through to the next level.Resources / Links:Take Howard's free Persona Assessment to discover your natural on-camera persona and get personalized advice.Summary:In today's digital world, every entrepreneur needs to master the camera - whether for courses, social media, leadership meetings, or sales calls. Yet most people either freeze up, become wooden, or fall back on bland formulas that strip away their personality.In this episode, on-camera performance coach Howard Whiteson (who's worked with Anthony Hopkins and Pierce Brosnan) reveals why being authentically human beats any script or template. He shares his counterintuitive pre-camera technique that's impossible to do while feeling tense, and explains how to consciously amplify your natural persona instead of hiding behind someone else's formula.Check out these episode highlights:02:01 - Howard's ideal clients: Entrepreneurs and business professionals who need to use cameras for courses, social media, leadership, meetings, and sales.02:28 - The problem Howard helps to solve: How to be natural on camera - combining expertise and passion with precision without being wooden or scripted.04:02 - Symptom of the problem he helps solve: Three types struggle - those too nervous to go on camera, those spending hours on scripts with little engagement, and successful performers feeling trapped by their success.05:30 - Mistakes his clients commit before meeting him: Relying on formulas, templates, scripts, copying others' success, and using AI instead of expressing their own personality quirks.06:44 - Howard's Valuable Free Action [VFA]: Before switching the camera on, yawn 5-6 times - it's genetically impossible to be tense while yawning, plus it feeds oxygen to your brain.07:45 - His Valuable Free Resource [VFR]: Take the free persona assessment at assessment.howardwhiteson.com to discover your natural on-camera persona and get personalized advice.08:21 - Q: How do you become more natural on camera? A: Discover and consciously amplify your persona - be more of you, not less of you.Tweetable Takeaways from this Episode:"In today's age of algorithms, the age of the human is paramount. People can tell if you're using a script or speaking from your expertise." - Howard Whiteson"Yawn before you yap. It's genetically impossible to be tense while yawning, plus it feeds oxygen to your brain." - Howard Whiteson

Why you've got to check out this episode:Discover why mindset work is only 5% of the puzzle and how to access the other 95%.Learn how to get to the root of invisible blocks that keep you from achieving your goals.Understand the science behind reprogramming your subconscious for lasting success.Resources / Links:Access Bri's free training on your subconscious at briseeley.com/hypnosis to learn the science behind accessing deeper levels of change.Summary:Are you doing everything right but still hitting an invisible wall? You're smart, ambitious, and know exactly what you want - yet something keeps blocking your success. The problem isn't your strategy or work ethic; it's that you're only working with 5% of your brain's capacity.In this episode, TEDx speaker and award-winning business coach Bri Seeley reveals how hypnosis can access the 95% of your subconscious that traditional mindset work never touches. She explains how most of our limiting patterns were formed before age eight and shares her proven method for literally "brainwashing" yourself for success instead of limitation.Check out these episode highlights:02:02 - Bri's ideal clients: Super ambitious high achievers who know what to do but can't bring themselves to do it03:18 - The problem Bri helps to solve: Smart people hitting an invisible wall despite knowing exactly where they're going04:35 - Symptom of the problem she helps solve: You're doing everything right but only getting a trickle of results instead of the full flow you deserve05:30 - Mistakes her clients commit before meeting her: Sticking only with conscious mindset work that addresses just 5% of the puzzle06:47 - Bri's Valuable Free Action [VFA]: Recognize that you're still living from the perspective of your eight-year-old self - it's time to teach your brain a new perspective08:15 - Her Valuable Free Resource [VFR]: Free training on your subconscious and the science behind accessing deeper levels of change at briseeley.com/hypnosis08:47 - Q: Does hypnosis really work for business success? A: I had a client who didn't believe she could be an entrepreneur. We hypnotized her for entrepreneurial success. In less than 60 days, she closed her first $50,000 client.Tweetable Takeaways from this Episode:"Mindset is only 5% of the puzzle. If you're not tapping into the other 95%, you're missing massive potential for change." - Bri Seeley

Why you've got to check out this episode:Discover why most book launches fail and how to avoid the "cricket effect" of hearing nothing after you publish.Learn the strategic approach to getting Amazon reviews from your own network (not buying fake reviews).Understand why book launching is like a triathlon - not a marathon - and what comes after hitting publish.Resources / Links:Schedule a complimentary 30-minute Book Launch Brainstorming Session at booklaunchbrainstorm.com.Summary:Have you written a book only to hear crickets after hitting publish? You're not alone. Most entrepreneurs treat book publishing like crossing a marathon finish line, but successful authors know it's actually more like a triathlon - with the real work beginning after publication.In this episode, Robbie Samuels reveals why most book launches fail and shares his proven strategy for turning your book into a revenue-generating asset. Instead of expensive PR pushes or mass email blasts, Robbie shows you how to leverage your existing network to get genuine Amazon reviews that create lasting social proof and attract high-quality clients for years to come.Check out these episode highlights:03:02 - Robbie's ideal clients: Entrepreneurs who wrote books to grow their business, especially coaches, speakers, and consultants.03:33 - The core problem: Most people just hit publish and hope the right people find their book.04:28 - Symptoms of a failed launch: Hearing crickets, stalled sales after the first week, slow or no reviews coming in.05:38 - Common mistakes: Spending money on PR when your book page has no reviews or social proof.07:42 - Robbie's top tip: Build a list of 100-200 prospects and referral partners from your existing network before the book launches.08:24 - Free resource: Complimentary 30-minute book launch brainstorming session at booklaunchbrainstorm.com.09:09 - Q: Can a book succeed after a failed first launch? A: Absolutely yes - relaunches work with the right strategy.Tweetable Takeaways from this Episode:"Books don't launch themselves. You need strategic outreach to your existing network, not expensive PR pushes to cold audiences." - Robbie Samuels

Why you've got to check out this episode:Learn why having great marketing strategies isn't enough without the right mental frameworkGet actionable tips on developing self-awareness to identify limiting beliefs that sabotage successUnderstand how to align your inner talk and habits with your business goals for breakthrough resultsResources / Links:Take the Millionaire Mindset Mastery Scorecard at ninaCooke.co.uk to discover which limiting beliefs you have around money and successSummary:Are you struggling to break through revenue plateaus despite having solid marketing strategies? Many entrepreneurs find themselves stuck because they're missing the crucial foundation that comes before all tactics - the right mindset.In this episode, Nina Cooke reveals why mindset is the "other wing" every business owner needs to truly take flight. She explains how successful entrepreneurs think differently and provides a practical framework for developing the mental habits that support 7-figure success.Check out these episode highlights:01:30 - Nina's ideal clients: Coaches, consultants, financial advisors, and attorneys who want more but don't know how to get it02:45 - The core problem: Great marketing strategies fail when your mindset is working against you03:15 - The "bird with one wing" analogy: Why you need both strategy AND mindset to succeed04:30 - Key symptoms of mindset blocks: Overwhelm, lack of focus, resistance to client-building activities05:45 - Common self-sabotaging behaviors: Undercharging, fear of marketing, playing it too safe07:00 - The biggest mistake: Looking to your past failures to predict future results08:15 - Nina's Top Tip: Start with self-awareness - write down your inner talk to discover how you're sabotaging yourself10:30 - Why simple exercises feel so difficult: Our society's addiction to instant gratification12:00 - The alignment principle: Your beliefs and self-talk must match your goals13:30 - Nina's Valuable Free Resource: The Millionaire Mindset Mastery Scorecard at ninaCooke.co.uk14:45 - Bonus Challenge: Think positively for seven days and watch your confidence soarTweetable Takeaways from this Episode:"If you want anything more than you have right now, you have to align your inner talk and your habits with your goal. Otherwise, you're not going to get it." - Nina Cooke

Why you've got to check out this episode:Discover how to attract high-quality clients without relying on cold outreach.Learn the common mistakes service-based business owners make when trying to market themselves and how to avoid them.Get actionable tips on how to position yourself as the go-to expert in your niche for better client attraction.Resources / Links:Download the free training "Five Keys to Premium Paying Clients" at jessicaosborn.com/5keys for insights on attracting premium clients.Summary:Are you struggling to attract the right clients for your service-based business? Many professionals find themselves overwhelmed by ineffective marketing strategies and unsure of how to position themselves in a crowded market.In this episode, Jessica Osborn shares her expertise on attracting high-quality clients without the need for cold outreach. She discusses the common pitfalls that service-based business owners encounter and provides valuable insights on how to simplify your marketing approach to achieve better results.Check out these episode highlights:03:53 - Jessica's ideal clients: Women with coaching or consulting businesses seeking flexibility and a six-figure income.05:56 - The problem Jessica helps clients solve: Attracting the right clients and achieving a work-life balance.06:00 - Symptoms of the problem: Working too much, attracting high-maintenance clients, and feeling undervalued.07:17 - Common mistakes clients make: Jumping straight into marketing without proper positioning and messaging.10:25 - Jessica's top tip: Identify your expert zone and get specific about who you serve to attract the right clients.13:06 - Jessica’s Valuable Free Resource: Download the "Five Keys to Premium Paying Clients" at jessicaosborn.com/5keys.14:01 - Q: Why does this even mean that you don't have to do cold outreach, right? If you get all this stuff done, how does that help you? A: If you can stand out as the person, they're already looking for you. It means that you're able to attract them into your business. You do not need to go out and do ineffective, time-intensive cold outreach.Tweetable Takeaways from this Episode:"The real thing about business is keeping it really simple and it doesn't have to be something giant." - Jessica Osborn

Why you've got to check out this episode:Discover how to increase your prices by 25% while keeping your clients happy. Learn the common mistakes service-based business owners make regarding pricing and sales processes, and how to avoid them. Get actionable tips on identifying your ideal clients and optimizing your sales strategy for better margins.Resources / Links:Unlock the free guide "28 Ways to Increase Your Pricing Power" at strategysprints.com/pricingpower for insights on charging more while delivering value.Summary:Are you struggling to close deals quickly or feeling frustrated with your pricing strategy? Many service-based professionals find themselves in a race to the bottom, competing on price rather than value. In this episode, Simon Severino shares his expertise on how to increase your prices by 25% without losing clients. He discusses common pitfalls in sales processes and pricing strategies, providing valuable insights on how to refine your approach for better results.Check out these episode highlights:02:22 - Simon's ideal clients: Coaches, advisors, and agency owners in marketing, IT, design, and financial services.02:39 - The problem Simon helps clients solve: Optimizing sales processes and increasing pricing power.04:21 - Common mistakes clients make: Failing to clearly define their ideal and anti-ideal clients.07:21 - Common pricing mistakes: Competing on price instead of focusing on value and quality.08:39 - Unlock the full guide with 28 actionable strategies at strategysprints.com/pricingpower.09:17- Q: ‘When are you coming back to Vienna, Tom?’ A: When it is not minus 20.Tweetable Takeaways from this Episode:"Don't race to the bottom on pricing; instead, focus on increasing your positioning and value." – Simon Severino

Why you've got to check out this episode:Discover how to deliver the perfect discovery call and guide potential clients through a structured process.Learn the common mistakes businesses make when trying to convert leads and how to avoid them.Get actionable tips on how to create a more engaging and effective sales conversation without feeling salesy.Resources / Links:Download the OCGC Call Script Template at stephensteers.com/podcast for a structured approach to your discovery calls.Summary:Are you struggling to convert leads into clients during your sales calls? Many professionals find themselves unsure of how to effectively engage potential clients after generating interest. In this episode, Stephen Steers shares his expertise on delivering the perfect discovery call, emphasizing the importance of a structured approach to guide conversations and increase conversion rates. He discusses the common pitfalls that salespeople encounter and provides valuable insights on how to create a more human and engaging sales experience.Check out these episode highlights:02:01- Stephen's ideal clients: Professional services companies, coaches, consultants, agencies, and software companies. 02:31 - The problem Stephen helps clients solve: Increasing conversion rates and guiding leads through a structured discovery process. 03:33 - Symptoms of the problem: Not converting calls and uncertainty about why leads are not moving forward. 04:36 - Stephen’s Valuable Free Resource: Download the OCGC Call Script Template at stephensteers.com/podcast. 05:50 - Common mistakes clients make: Winging it during calls and not using a script to guide the conversation. 06:33 - Stephen's top tip: Record your calls to identify areas for improvement and learn from your conversations.07:12 - Q: What are the four questions a business owner or a salesperson should ask before they tell any stories? A: Understand what's at stake, what the audience wants, how to evoke feelings, and what action to guide them towards.Tweetable Takeaways from this Episode:“If you don't use a script, you don't know where you went wrong. If you aren't following through on a process, if you don't know where the constraint is, you can't fix it.” - Stephen Steers

Why you've got to check out this episode:Discover how to transform your sales team's approach to customer engagement and move beyond order-taking.Learn the common mistakes businesses make when trying to improve their sales processes and how to avoid them.Get actionable tips on how sales leaders can effectively coach their teams and identify key behaviors in the field.Resources / Links:Develop your own customer-centric sales culture. Visit www.thesalesdr.com.au for a free chapter of her book.Summary:Are you struggling to engage your customers effectively and hit your sales targets? Many sales teams find themselves stuck in a cycle of order-taking rather than actively engaging with clients. In this episode, Ingrid Maynard, known as the Sales Doctor, shares her insights on how to revolutionize your sales approach and create a culture that prioritizes customer engagement. Ingrid discusses the importance of understanding the symptoms of a struggling sales team and how to identify the root causes of poor performance. She emphasizes the need for sales leaders to spend time in the field, observing their teams and understanding customer interactions.Check out these episode highlights:01:41 - Ingrid's ideal clients: B2B sales teams, particularly in the blue-collar industry.02:29 - The problem she helps clients solve: Moving from order-taking to proactive customer engagement.03:54 - Symptoms of the problem: Not hitting targets and account management teams acting like customer service representatives.05:19 - Common mistakes clients make: Treating symptoms instead of addressing root causes and focusing solely on lagging indicators.06:42 - Ingrid's top tip for sales leaders: Spend more time in the field to understand team dynamics and customer interactions.07:33 - Her Valuable Free Resource: Visit www.thesalesdr.com.au for a free chapter of her book, The Sales Revolution.08:12 - Q: What is the Sales Revolution? A: An organization-wide approach to transforming sales culture and enhancing customer engagement.Tweetable Takeaways from this Episode:“…spend more time in the field.” - Ingrid Maynard

Why you've got to check out today's episode:Discover how to network with intention and build a sales process that delivers consistent results.Learn the common mistakes businesses make when trying to fix their sales teams and how to avoid them.Get actionable tips on how to approach networking events with a clear mission and purpose.Resources/Links:Develop your own simple and effective sales process. Visit https://www.strongersalesteams.com/salesprocess Summary:Are you struggling to build a predictable sales process for your business? Many sales leaders find themselves overwhelmed, managing individual personalities rather than focusing on a streamlined approach. In this episode, Ben Wright, a builder of sales teams, shares insights on how to network with intention and create a sales process that not only drives results but also allows you to enjoy your personal life without the constant worry of where your next sale will come from.Ben discusses the importance of knowing your audience when networking and how to prepare effectively for networking events. Check out these episode highlights:01:21 - Ben's ideal clients: Sales leaders or business owners looking to build a standard process in their sales teams.02:03 - The problem he helps clients solve: The nagging worry about bringing in sales consistently.03:25 - Symptoms of the problem: Constantly fighting sales fires and managing individual team members instead of a cohesive strategy.04:11 - Common mistakes clients make: Trying to be everything to everyone and focusing on short-term results rather than long-term strategies.05:34 - Ben's top tip for networking: Know your audience and have specific targets to talk to at networking events.06:56 - Valuable Free Resource: Visit www.strongersalesteams.com/salesprocess for resources on developing a sales process.07:42 - Q: Where do I start with lead generation? A: Start by doubling down on what has worked for you in the past.Tweetable Takeaways from this Episode:“Networking with intention means you go with a mission rather than feeling a little bit lost. Know your audience and have specific targets you want to talk to.” - Ben Wright

Why you've got to check out today's episode:Discover how to simplify your marketing and attract more leads without the overwhelm.Learn why social media alone won’t get you clients—and what actually works instead.Get a powerful question to ask past clients that reveals exactly how to refine your messaging.Resources/Links:Grab your FREE secret Google doc of strategies to turn your words into clients. Click here: https://www.fromwordstoclients.com/Summary:Are you getting enough consistent leads with your service-based business? It's easy to get caught up in client work and rely on random social media posts, only to find your pipeline running dry. You need to simplify your marketing, craft a clear message, and build a steady flow of clients without the guesswork.Veronica Di Polo is a marketing expert helping entrepreneurs craft clear messaging and build strong brands.In this episode, Veronica shares how service-based business owners can simplify their marketing and attract clients with a clear, compelling message. She explains why social media alone won’t bring leads and reveals a smarter approach to cutting through the noise. Plus, she gives a powerful question to ask past clients that helps refine your messaging for better results.Check out these episode highlights:01:49 - Veronica's ideal clients:  They are service-based business owners.02:43 - The problem she helps her clients solve: The thing is that I try to explain to my ideal potential clients that, yes, you may be busy. Yes, you might have clients, but you have to continue to build that pipeline of leads.04:11 - Symptoms of her clients' problem: They don't actually know how to speak to their potential clients.05:04 - Common mistakes clients make before reaching out to her: Throwing spaghetti on the wall won't cut it today, or, trying to post something because you have to post something on social media.05:58 - Veronica's Valuable Free Action [VFA]: Try and sit down with somebody that was already a client right now, and say, 'Okay, tell me what was the moment that you decided that you actually wanted to work with me?'07:01 - Her Valuable Free Resource [VFR]: Grab your FREE secret Google doc of strategies to turn your words into clients. Click here: https://www.fromwordstoclients.com/07:52 - Q: What makes me different from everybody else? A: I am a southerner, I'm here, but also I understand what is to sell in marketing because we're selling air.Tweetable Takeaways from this Episode:“Social media is not marketing. The only way to get those leads is to listen and hear what the struggling people are out there in the world saying, 'Oh my God, I need your help.' And use those words to get them into your world.” - Veronica Di Polo

Why you've got to check out today's episode:Get actionable insights on how high-ticket coaches and consultants can generate clients more effectively, without relying on complicated or expensive marketing tactics.Learn a straightforward, low-risk approach to marketing, something anyone can implement easily and for free.Discover practical, free tools on taking your resources on tour to boost client acquisition.Resources/Links:Claim your FREE tools: partner discovery cheat sheet, pitch template, a 30-minute training on how to take your best tool on tour. Click here: https://lp.growthtools.com/tomSummary:Tired of feeling invisible in a crowded market despite offering great services? Many high-ticket coaches and consultants pour time into content creation and networking but still struggle to attract clients predictably, leading to financial stress and frustration. Here's a simple solution that offers a free, easy-to-implement strategy that generates consistent leads and sales calls without the complexity of traditional marketing.Bryan Harris, a CEO of Growth Tools makes it almost impossible for high ticket coaches to fail at getting new clients by borrowing other people's audiences.In this episode, Bryan shares how high-ticket coaches and consultants can generate clients predictably by leveraging their best resources and having others promote them, instead of relying on complex or expensive marketing tactics.Check out these episode highlights:02:03 - Bryan's ideal client: Coaches, people that love working with other humans and helping them achieve the transformation that the coaches received.02:54 - The problem he helps clients with: We help them get clients.04:01 - Symptoms of the problem: Getting clients is a mystery, not math. 05:00 - Mistakes clients make before reaching out to him: People will go to Facebook, some version of ads, as their first marketing channel. It's a terrible first marketing channel.06:00 - Bryan's Valuable Free Action [VFA]: Take the single best resource, the single best tool you have to coach other people and have other people share it with their list.07:19 - His Valuable Free Resource [VFR]: Claim your Free tools: partner discovery cheat sheet, pitch template, a 30-minute training on how to take your best tool on tour. Click here: https://lp.growthtools.com/tom.08:28 - Q: Why did I get into this when I was nine? A: I got into this because somebody paid attention to me and spent time with me and coached me. And I want to do that for other people and I just really enjoy that.Tweetable Takeaways from this Episode:“Take your resource on tour and go get 20 other people to share that resource with their list. And you'll generate more sales off that than any other stupid stuff.” - Bryan Harris

Why you've got to check out today's episode:Discover proven strategies for recruiting, interviewing, and hiring truly driven salespeople that impacts sales team performance.Learn about the four pillars of sales success designed to build and sustain high-performing sales teams.Hear unconventional but impactful tips to drive sales team performance.Resources/Links:Free download, a plug and play interview template to improve your chances of making a great salesperson higher. Click here: https://www.insidesalesexpert.comSummary:Is hiring driven, result-oriented salespeople who can truly propel your business forward a challenge? Many leaders unknowingly repeat costly mistakes, from ineffective hiring processes to poor onboarding and lack of proper coaching, leading to low performance and high turnover. By leveraging Kevin Gaither's proven four-pillar framework, you can build a sales team that consistently achieves and exceeds goals, driving your business to new heights.Kevin Gaither helps early-stage tech startup leaders grow their sales teams, sharing 25+ years of experience from building teams and avoiding mistakes he made along the way.In this episode, Kevin shares insights on avoiding common hiring mistakes and building high-performing sales teams through his four-pillar framework of recruiting, onboarding, coaching, and performance management.Check out these episode highlights:01:44 - Kevin's ideal client: A coachable and humble CEO, founder or head of sales in a growing pre-IPO tech company.02:22 - The problem he helps clients solve: The number one thing that I see these leaders mess up is hiring.03:25 - Symptoms of the problem he helps solve: Five things: slow rep ramp times, high rep turnover, low sales team motivation, poor conversion rates, and low team quota attainment.05:20 - Mistakes his clients make before seeing him:  I like to refer back to these four pillars.07:20 - Kevin's Valuable Free Action [VFA]:  Do [develop an intentional, thorough, yet speedy interview process to increase the chances of hiring great people for your sales team] it yourself. Don't pay me for it. 08:08: His Valuable Free Resource: Free download of a plug and play interview template to improve your chances of making a great salesperson higher. Click here:  https://www.insidesalesexpert.com09:07 - Q: KG, do you have any non-obvious pieces of advice sales leaders should know? A: And here's my top six: Sales Kickoffs are an absolute waste of time and money. Sales leaders' mission should be to see their reps quit and go someplace better. Curiosity cannot be taught. Motivation isn't something that is done to somebody. And finally, and most controversial, your salespeople are not your friends.Tweetable Takeaways from this Episode:"You can have the best culture and the best comp and the best product, but if you put the wrong butts in the seat, you're going to have a rough time being successful." - Kevin Gaither

Why you've got to check out today's episode:Learn how to earn substantial fees through small group coaching models that would allow you to scale your expertise while maintaining a personal touch.Discover the power of intimate group settings, where deeper connections and tailored guidance can drive more impactful results for your clients.Explores strategies for seasoned professionals transitioning to coaching, focusing on innovative approaches to maximize value and profitability.Resources/Links:Supercharge scaling up your business! Click here: www.expertinyou.bizSummary:How can seasoned professionals transition into business coaching and still command high fees while serving multiple clients effectively? Many professionals looking to build a profitable coaching practice struggle with balancing scalability and personalization. Without a structured approach, they risk burnout or leaving significant revenue on the table.Ann Carden is a top business growth expert, marketing and sales strategist, and consultant. Ann has more than forty-three years of business, marketing, and sales experience, with over thirty-four years as an entrepreneur. She has built seven successful businesses (selling five) and is the current owner of two.In this episode, Ann shares the sweet spot for scaling a coaching business revealing strategies that deliver high-value services in intimate group settings that foster connection, impactful results and achieving sustainable growth.Check out these episode highlights:01:50 - Ann's ideal client: Coaches and consultants, typically in the B2B space. They are excellent at what they do and they want to scale. 02:02 - Problem she helps solve: They're either stuck in their business revenue and they can't grow. Or they are stuck in fulfillment and they can't grow. 03:05 - Symptoms of the problem: They're getting exhausted with all the things that they're doing or they're working too much in their client's businesses. 04:14 - Mistake her clients make before reaching out to her: They stay on sort of the feast-and-famine-revenue rollercoaster. 05:56 - Ann's Valuable Free Action [VFA]: One thing that they can do is how can they use a more one-to-many approach?07:18 - Her Valuable Free Resource [VFR]: Supercharge scaling up your business! Click here: www.expertinyou.biz08:06 - Q:Can anyone do this? A: If you are great at what you do and you really know your stuff, yes you can do it.Tweetable Takeaways from this Episode:"You can still get paid really high fees for a one-to-many. You're talking about small cohorts versus something bigger. When you do that, you can work at a premium level." - Ann Carden

Why you've got to check out today's episode:Learn how to shift from traditional sales tactics to a structured approach that fosters authentic, human-centered conversations, increasing conversions and team confidence.Discover practical strategies for creating a purpose-driven sales culture for lasting impact.Uncover the secrets behind harmonizing short-term sales goals with long-term pipeline strategies.Resources/Links:Unlock your revenue potential today! Click here: http://www.revenue-bydesign.comSummary:Are your sales teams struggling with low engagement, poor conversions, and ineffective leadership? Without the right leadership and frameworks, these challenges persist, leaving teams frustrated and unmotivated.A 25+-year sales veteran and executive, Dionne Mejer leverages her superpower of a recovering perfectionist and people-pleaser to teach leaders and sales professionals how to have Sales with Soul™! Clients see increases in conversion rates, closing rates, quality conversations, sales rep confidence, appointments set, and so much more! She's the author of The Stepped Approach and a highly sought after speaker.In this episode, Dionne shares a transformative, step-by-step approach to sales training, combining workshops, coaching, and leadership development to build sustainable structures. Her proven methods improve team confidence, foster authentic client connections, and align short-term goals with long-term success.Check out these episode highlights: 02:33 - Dionne's ideal client: They are typically B2B organizations, about 80 million and under working at a leadership level as well as working with teams that wanna get better. 02:48 - The problem she helps solve: The problem we're truly solving is employee engagement as well as lack of effective leadership and structure.03:51 - Symptoms of the problem: A lot of what we see is simply a lack of clarity.07:25 - Dionne's Valuable Free Action [VFA]: Involve your team in creating a team purpose statement.08:38 -  Her Valuable Free Resources [VFR]: Unlock Your Revenue Potential Today! Click here: www.revenue-bydesign.com 09:25 - Q: What's the typical feedback from the engagements we do? A: Our leaders tell us, 'Oh gosh, I'm really not as good as what I thought I was good at.' But they go, 'Huh, I'm not as good at that as I thought I was.' And their defenses are down because we're giving them a safe space to get better at something. Tweetable Takeaways from this Episode:"Involve your team in creating a team purpose statement." - Dionne Mejer

Why you've got to check out today's episode:Discover the strategic power of books in business opening doors to marketing opportunities, credibility, and revenue streams you may not have considered.Gain unique insights into the publishing process and how to maximize your book’s potential.Learn to debunk the myth that you need to be a seasoned writer to author a successful book, providing encouragement for anyone with valuable ideas or a story to share.Resources/Links:Find out more about publishing your book and succeed in it. Click here: http://www.Readkp.comSummary:Do you feel overwhelmed by the complexities of publishing and marketing a book? Many aspiring authors struggle to navigate the maze of traditional publishing, self-publishing, and creating a clear plan for their book’s purpose, often leading to missed opportunities and disorganized content.Anthony Raymond is the publisher at Kallisti Publishing Inc.In this episode, Anthony shares actionable strategies to turn your book into a powerful marketing tool. By focusing on the book's role in your broader business strategy and avoiding common pitfalls, such as overloading content, Anthony reveals how to create a polished product that drives revenue through courses, coaching, and speaking engagements.Check out these episode highlights:02:36 - Anthony's ideal client: My ideal client is ideally a speaker or a business person, even a writer.03:58 - The problem he helps solve: I take that idea or that book that that person has written and give it a place to go. 05:42 - Symptoms of the problem he is solving: Feeling overwhelmed looking at all the publishing options from the traditional publishing experience to self-publishing and not understanding what would be best for them.06:32 - Mistakes clients commit before seeing him: Two things: One, trying to do everything by him or herself. And number two is what I call kitchen sinking a book. 07:38 - Anthony's Valuable Free Action [VFA]: Share your work and listen to feedback.08:31 - His Valuable Free Resource [VFR]: Find out more about publishing your book and succeed in it. Click here: http://www.Readkp.com09:06 - Q: What's the difference between a writer and an author? A: A writer is someone who actually writes all the time and more than likely makes their living from it in one form or another. An author is anyone; anyone can be an author.Tweetable Takeaways from this Episode:"Anyone could be the author of a book, but very few people are writers. And to win it, have a bestselling book, you do not have to be a writer." - Anthony Raymond

Why you've got to check out today's episode:Discover the three essential pillars for building a successful business coaching practice.Learn how to transition from corporate life to coaching with a structured, relationship-driven approach that ensures authenticity and trust.Uncover the common mistakes aspiring business coaches make and how to avoid random acts of marketing to achieve consistent results.Resources/Links:Want an overview of what done-for-you means to solve those three areas that you got to solve in coaching? Click here: businesscoachmastery.comSummary:Finding it hard to turn your business expertise into a profitable coaching practice? Many seasoned professionals feel overwhelmed by the lack of structure and direction needed to launch and sustain a successful coaching business. BJ O'Neal is featured in Forbes, also a founding partner with the renowned Maxwell Leadership team as a speaker, trainer, and coach. Today, he leads Business Coach Mastery, a network of nearly 70 coaches across the US. His passion is empowering people to build a profitable business coaching practice, allowing them to live life on their own terms. He provides a done-for-you approach, equipping them with the tools and support needed to succeed.In this episode, BJ shares his proven “done-for-you” approach, emphasizing the importance of building systems for lead generation, client conversion, and coaching delivery, enabling you to achieve freedom and profitability on your own terms.Check out these episode highlights:02:13 - BJ's ideal Client: Ideal client for us would be men who are seasoned.02:37 - The problem he helps them solve: They want to do it, but they don't know how to.03:23 - Symptoms of his client's problem: The bigger portion of all this is that they want freedom.04:58 - Mistakes client makes before reaching out to him: Just going out there and just trying it with zero process, zero structure, zero strategy to it.05:59 - BJ's Valuable Free Action [VFA]: Build the three processes that's going to do everything in coaching: Where do I get leads and prospects? How do I convert those leads and prospects into ongoing high paying monthly clients? And then how do I coach them to get simplicity?07:30 - His Valuable Free Resource [VFR]: Want an overview of what done-for-you means to solve those three areas that you got to solve in coaching? Click here: businesscoachmastery.com08:01 - Q: Why does someone fail at business coaching? A: No systems, no process and no structure.Tweetable Takeaways from this Episode:"You have to have a structure that absolutely builds a relationship that matters, that you become the hunted. That's the goal." - BJ O'Neal

Why you've got to check out today's episode:Learn to break free from overwhelm to improve productivity and focus.Gain insights from diverse perspectives gained from an in-depth experience in corporate, sales, and marketing that ensures a well-rounded exploration of small business challenges.Get help navigating growth without feeling overwhelmed.Resources/Links:Asking about what do I do first and how do I get there faster? Find the answer here: howtogettherefaster.comSummary:Are you feeling overwhelmed as a small business owner, constantly juggling tasks and struggling to make meaningful progress? This sense of being stuck—where productivity doesn’t translate into impactful results—can paralyze growth and leave you feeling lost in a sea of to-dos.Sharyn and Hank Yuloff are small business coaches, authors of 8 best-selling business books, hold small business breakthrough boot camps several times a year and have hosted almost 400 episodes of their podcast, The Marketing Checklist View Cast. They focus on Marketing, Sales, Public Speaking and Human Resources: the four areas where most business owners say they struggle.Listen now as they share practical strategies to break free from this cycle of overwhelm. By focusing on high-impact tasks, time-blocking, and aligning business efforts with personal life goals, they help business owners regain clarity, scale efficiently, and create a path toward sustainable success.Check out these episode highlights:02:56 - Hank and Sharyn's ideal client: People that are attracted to us are really good at what they do, but they do suffer from overwhelm and overthinking. 03:28 - The problem that they help solve: Our areas of expertise are marketing, sales, human resources, public speaking, office systems, what are the things that get in their way of being able to make the sales and make the income that they want to make. 05:11 - Symptom of their client's problem:  It really very much is, 'I'm not sure.'06:46 - Mistakes clients commit before reaching out to them: They're not focused on who their ideal client is.07:16 - Hank's Valuable Free Action [VFA]: You can't multitask folks, either time block or make a list and don't try and get two or three things done at once.07:49 - Their Valuable Free Resource [VFR]: Asking about what do I do first and how do I get there faster? Find the answer here: howtogettherefaster.com08:15 - Q: Why us? A: We came into this partnership, married, but we each had a background. Sharyn came from the corporate office, I came from sales and sales management and marketing and now we team up together. Quite often one of us can answer the question even if the other, even if I can't, Sharyn can.Tweetable Takeaways from this Episode:"Begin with the end in mind, and then you can work backwards." - Hank Yuloff

Why you've got to check out today's episode:Learn valuable insights into the lessons learned of building a $12 million business, losing it all, and bouncing back.Discover the key to true freedom -- the often-overlooked third element of freedom which is crucial for sustainable business success.Find actionable steps and strategies to identify self-sabotaging traits and develop a mindset plan that helps entrepreneurs and business owners reduce stress, avoid burnout, and create a more fulfilling life.Resources/Links: Checkout and download this book, 'Win the War Within' for FREE at www.ideasintobusiness.com/win.Summary:Are you an entrepreneur or business owner struggling to find the right balance in your life? Many believe that achieving financial success and time freedom is the key to happiness, but often overlook the importance of mental peace. The constant pursuit of money can lead to burnout, stress, and a never-ending cycle of anxiety.At 23, Luke Fatooros started his first business in his father’s shed with $800. It grew to $12 million, but he lost it all. He is an Ernst Young Entrepreneur of the Year awardee and an Amazon 2-time Best Seller.In this episode, Luke, who has lived through these challenges, shares with us how to win the war within and find true freedom by embracing a balanced mindset.Check out these episode highlights:02:01 - Luke's ideal client: Business owners and entrepreneurs struggling to find balance.02:17 - The problem he helps solve: Worry and stress each day and anxiety inside.03:34 - Symptoms of the problem: Burnout, mental breakdowns, health issues, relationship breakups, guilt, and later on in life, regret. 04:30 - Common mistakes his clients make before seeing him: Believing money is the goal.06:22 - Luke's Valuable Free Action [VFA]:  Identify your self-sabotage.08:38 - His Valuable Free Resource [VFR]: Checkout and download this book, 'Win the War Within' for FREE at www.ideasintobusiness.com/win.09:25 - Q: Why did it take me 50 years to discover my biggest self-sabotaging trait - the fear of running out of money? A: That was my goal. And, no matter how much money I kept, I kept chasing money because the beast within, my deepest fears was controlling me. I had to confront it and overcome it.Tweetable Takeaways from this Episode:“Money isn't the goal. Freedom is the goal.” - Luke Fatooros

Why you've got to check out today's episode:Unlock a unique approach to sales which flips the script on traditional methods by focusing on buyer psychology rather than product features.Learn how to break free from the "sea of sameness" that many sales teams struggle with, and start selling in a way that resonates with modern buyers in competitive markets.Find out how to level up your pitch and deliver a narrative that truly connects with potential clients right from the first interaction.Resources/Links:Check out this intro first call deck presentation template and training at https://cerebralselling.com/intro-presentations/Summary:Are your sales teams struggling to stand out in a sea of competitors, despite all the product training and sales tools at their disposal? It’s a challenge for many B2B companies—sales reps armed with endless product knowledge but still failing to connect with buyers in a meaningful way. But what if the problem isn’t the product or even the salesperson’s knowledge, but the way the conversation is framed? Often referred to as the "Sales Professor", David Priemer is also the author of two bestselling books, Sell The Way You Buy and The Sales Leader They Need, as well as an Adjunct Lecturer at the Smith School of Business at Queen's University and the London Business School.In this episode, David reveals how to flip the sales script and sell the way your customers actually want to buy. With his fresh approach to customer-centric selling, you’ll learn how to resonate with your buyers, overcome objections, and make lasting connections that lead to real results.Check out these episode highlights:01:51 - David's ideal client: B2B sales teams at high growth technology companies.02:12 - The problem he helps solve: My clients often find themselves drowning in what I refer to as a sea of sameness.04:02 - Symptoms of the problem: There's a lot of product-focused enablement.05:18 - Common mistakes David's clients commit before reaching out to him: They're really not thinking about the pathways and mechanisms by which human beings make purchasing decisions.07:20 - David's Valuable free Action [VFA]: If you follow the link that Tom's going to leave for you, I have an intro first call deck presentation template and training that you're more than welcome to steal and use as you like.07:43 - His Valuable Free Resource [VFR]: Check out the intro first call deck presentation template and training at https://cerebralselling.com/intro-presentations/08:29 - Q: Will AI save us? A: The answer is no. AI is not yet coming to save us. So I say focus just as much on that personal interaction as you do with the technology. Tweetable Takeaways from this Episode:"What the reps and teams need to better articulate to the customer is not just the problem that they're looking to solve, but why the customer cannot solve that problem on their own." - David Priemer

Why you've got to check out today's episode:Find out how to boost your business by growing your confidence first, with insights tailored for women solo entrepreneurs who struggle with visibility.Learn practical, no-fuss strategies that work for you, whether you’re into social media or prefer alternatives.Discover how automating your business can take away the tech overwhelm and help you scale faster without chasing clients.Resources/Links:Checkout and download the  FREE ebook, 'Five Easy Steps to Launch Your Own Online Business Without Tech Overwhelm': https://www.bibapedron.com/5steps-to-online-businessSummary:Struggling to grow your business because you're not confident enough to be visible? This lack of confidence can lead to underselling yourself, avoiding key marketing strategies, and ultimately stalling your business growth. Biba Pedron helps women entrepreneurs to grow their business faster, through visibility, giving them a step-by-step roadmap to double or triple their revenues in 90 days, withoutchasing clients. She authored multiple Amazon bestsellers and was featured in ForbesMagazine France as a Woman of Influence. Nominated as one of the 100 Top Global Women Entrepreneurs to Be Inspired in 2023. And featured on the cover of the World Leaders Magazine as one of the most inspiring women leaders in 2023.In today’s episode, Biba shares how to build confidence, leverage the right strategies, and double or even triple your revenue without the overwhelm.Check out these episode highlights:01:38 - Biba's ideal client: Women and especially women solo entrepreneurs.02:19 - The problem she helps solve: Everything comes down to confidence because if they're not confident, they don't want to be visible.03:07 - Symptoms of the problem: It comes from confidence, self-esteem, and imposter syndrome.04:39 -  Mistakes people commit before reaching out to her: They don't understand that they have to understand the confidence, they have to understand the value that they bring to the clients in order to charge.05:47 - Her Valuable Free Action [VFA]: It's not, I don't like this and I don't do anything.06:41 - Biba's Valuable Free Resource [VFR]: Checkout and download the  FREE ebook,  'Five Easy Steps to Launch Your Own Online Business Without Tech Overwhelm': https://www.bibapedron.com/5steps-to-online-business07:22 - Q: Reason why I want to help women? A: Because my motto is I do what I want, when I want, where I want, with who I want, making sure that money is not an issue.Tweetable Takeaways from this Episode: "We work first on the mindset before we work on the marketing." - Biba Pedron

Why you've got to check out today's episode:Dive into a unique approach for building buy-in so you create more engaging, actionable messaging, especially for new or complex ideas.Learn to simplify your message and break ideas down into core approaches, focusing on what people already believe, and avoiding overwhelming details so that you truly connect with your audience.Find out how to master the craft of clear, impactful messaging for marketing and business success, especially in lead generation and pitching investors.Resources/Links:FREE download. Get your Buy-In Building Blocks here: https://tamsenwebster.com/starthere/Summary:Are you struggling to get your audience to buy into your big idea? Many business owners and marketers face the challenge of capturing interest but fall short when it comes to driving action. Tamsen Webster is a part message designer, part English-to-English translator, and part idea strategist. She helps leaders build buy-in for large-scale change.Here, Tamsen reveals how to bridge that gap, turning passive interest into commitment by crafting messages that resonate deeply and inspire action.Check out these episode highlights:05:04 - Tamsen's ideal client: Someone with a new or novel solution to a complicated problem. So typically I'm working with organizations' experts that are really trying to challenge the status quo.05:15 - Problem she helps solve: Typically, you're coming in with something new, which means education is built into what they have to do, but typically also can't get out of their own way because that expertise that led them to see that new option is just getting in the way of their being able to articulate what the idea actually is. 06:08 - The common mistakes her client commits before seeing her: You see all of the detail and all of the nuance of this beautifully complex, wonderful situation, all from the perspective and expert. It's kind of like expecting people who don't know how to play the piano to sit down and play one of the most complicated like Tchaikovsky piano sonatas or something along those lines.08:24 - The symptoms of the problem she helps solve: Typically, it's not getting the traction they're looking for. Or they're saying they can't get to that 40-minute meeting.11:36 - Tamsen's Valuable Free Action [VFA]: If you've only got one sentence worth of time, say what your core approach is and what question it answers.15:02 - Her Valuable Free Resource [VFR]: FREE download. Get your Buy-In Building Blocks here: https://tamsenwebster.com/starthere/16:17 - Q: Why is this so important to me? A: And the reason it's so important to me is because I think our society or planet needs these big ideas. There are amazing ideas out there. And the fact that the point of failure so often is the first articulation of them when that's a solvable problem is endlessly frustrating to me.Tweetable Takeaways from this Episode:"The best way to build buy-in is to build a story based on what people have already bought into." - Tamsen Webster

Why you've got to check out today's episode:Learn to move away from traditional, high-pressure launch models to a more consistent and reliable marketing approach.Gain insights into conversion engineering and how to apply systematic processes to marketing.Discover how to utilize Dean Jackson’s nine-word email to re-engage with leads to help you see immediate improvements in your marketing efforts.Resources/Links:FREE: Get the exact Offer Doc template that’s sold over $1.37mil of premium offers without launches (or sales calls). click here: https://conversionengineering.co/open-every-day-offer-docs/Summary:Is your business stuck in the rollercoaster cycle of unpredictable launches? The high-pressure, complex campaigns can leave you exhausted and disappointed with inconsistent results. But you can transition to a model where your business has steady growth and consistent client engagement.Ross O'Lochlainn is a former engineer-turned-marketing strategist who runs Conversion Engineering, a company that helps educate entrepreneurs to sell more programs without relying on the launch model through his proprietary Open Every Day System.In this episode, Ross shares insights on transitioning from the traditional launch model to a more consistent business approach. He highlights the drawbacks of relying heavily on infrequent, high-pressure launches, such as their decreasing effectiveness and the unpredictability of results. Instead, he advocates for a strategy that keeps your business "open every day," allowing for ongoing client engagement and conversion opportunities throughout the year. Check out these episode highlights:02:42 - Ross's ideal client: Someone who's in the online education expert, wisdom space. 03:16 - The problem he helps to solve: They're over reliant on the launch model and they kind of bought into the launch model without realizing all the downsides to it. 05:16 - Symptoms of the problem: Conversion rates in your launch are going down.05:47 - Mistakes his clients make before reaching out to him: Trying to just convert people in this week-long window and then not selling you your philosophy or your ideas the rest of the year.07:13 - Ross's Valuable Free Action [VFA]: Dean Jackson and his nine-word email. 08:53 - His Valuable Free Resource [VFR]: FREE: Get the exact Offer Doc template that’s sold over $1.37mil of premium offers without launches (or sales calls). click here: https://conversionengineering.co/open-every-day-offer-docs/09:55 - Q: Have I always been this changer? A: Yes, I have to.Tweetable Takeaways from this Episode:“There's an awful lot more that people could be getting out of their leads if they were just playing the longer game, building the case to work with them.” - Ross O'Lochlainn

Why you've got to check out today's episode:Discover a unique approach to marketing that deviates from traditional methods, like the overused social media tactics.Learn how to have an authentic marketing approach that is free of the typical "guru" hype, making it relatable and easy to implement for anyone looking to improve their business.Find out an actionable step to marketing that demonstrates the value of patience, persistence, and genuine connection and pursue strategies that align with your values.Resources/Links:Improve your sales strategy and boost your profits. Click here: https://www.robinwaite.comSummary:Have you ever felt like your marketing efforts are more of a grind than a growth strategy? You're posting on social media, sending emails, and doing everything the so-called experts recommend, yet the results are frustratingly slow. It’s exhausting, and worse, it feels like you're bending your ethics and personality out of shape just to keep up. What if there was a smarter, more genuine way to attract leads without all the noise? Robin Waite is the Founder of Fearless Business, regular speaker at various business events and bestselling author of several books, including Online Business Startup,Marketing Machine and the recent popular release, Take Your Shot.In this episode, Robin cracked the code by focusing on intentional relationship-building. He reveals how one strategic podcast interview landed him 3,000 leads. Learn to achieve with less effort and more authenticity.Check out these episode highlights:02:08 - How Robin generated the 3,000-lead in one podcast interview: Get hyper intentional.00:06 - Robin's valuable top tip to generate 3,000 leads: Align my marketing by hanging out with cool people [top 10 people in your list to get hyper intentional with]10:40 - Encouraging words from Robin: "When they see somebody like Ali Abdaal or Dan Priestley they don't want to approach them. And I think they are only people. You go and speak to them, have a conversation. Be a little bit fearless. And just start that conversation and see where it goes."Tweetable Takeaways from this Episode:"Be intentional, write that list [10 people to get hyper intentional with]. I need to make sure I'm getting into the same room as them." - Robin Waite

Why you've got to check out today's episode:Discover the "two simple questions" for closing sales, which can immediately improve your sales approach. Find out common pitfalls that salespeople encounter to help you avoid costly mistakes and improve your deal closure rates.Learn valuable tips backed by data and real-world experience making it easier to relate and apply the strategies to your own sales processes.Resources/Links:Learn more about unstalling deals. Click here: https://www.unstickingdeals.com and if you want to know more about this effective two simple question, then go here: https://puremuir.com/Summary:Is your sales pipeline full of leads that never convert? Are your deals stalling and your sales cycles dragging on indefinitely? Learn how to close more sales with simplicity and efficiency.James Muir is the best-selling author of the #1 book on closing sales, The Perfect Close.In this episode, James shares his expertise on how to close more sales using two simple, non-confrontational questions. He highlights common mistakes in handling stalled opportunities, such as incorrectly assuming business case issues and mismanaging client indecision. Additionally, James offers valuable insights into identifying and addressing the root causes of stalled deals, providing practical strategies to enhance sales effectiveness.Check out these episode highlights:01:46 - James' ideal clients: My ideal clients are B2B organizations that sell into healthcare space.01:54 - The problem he helps solve with his clients: Most B2B organizations are suffering from large, bloated pipelines full of deals that have stalled out.03:38 - Mistakes his clients commit before seeing him: Two of the biggest traps that they make is they mishandle how they handle business case issues and client indecision. 05:40 - James' Valuable Free Action [VFA]: Two questions you can use that are non-confrontational and 95% effective: Does it make sense for us to X where X is whatever the ideal advance is that you want them to take? And, what do you think is a good next step?07:38 - His Valuable Free Resource [VFR]: Learn more about unstalling deals. Click here: https://www.unstickingdeals.com and if you want to know more about this effective two simple question, then go here:https://puremuir.com/08:29 - Q: Why do deals get stuck in the first place or maybe how do you actually unstick them? A: There's only three things that will cause your deal to stall: sales issues, client indecision, and business case issues.But there's actually only six ways you can unstick them.Tweetable Takeaways from this Episode:“When your client is suffering from indecision, don't try to solve the problem by selling the benefits of the change; shift to a risk mitigation strategy.” - James Muir

Why you've got to check out today's episode:Discover this three-phase process that businesses can implement to improve their marketing efforts without increasing ad spend.Learn how to have sustainable, long-term marketing practices that ensure businesses can maintain and grow their customer base effectively.Find out keyword research techniques and learn the importance of understanding your customer avatar so you maximize marketing efforts. Resources/Links:Get your Free email marketing tips here: https://www.marketingcounts.comSummary:Are rising ad costs eating up your marketing budget without delivering profitable results? Many businesses face this challenge, struggling to achieve effective results.Paul Counts who has over 26 years of marketing experience, a Co-Founder of Marketing Counts, Fractional CMO, Advisor to Influencers With Curriculum In 140 High Schools have mastered the art of more leads with less ad spend.In this episode, Paul shares a three-phase process (Foundation, Traffic, Engagement) to generate more leads with free organic traffic. He emphasizes the importance of understanding your customer avatar and leveraging keyword research. He also highlights the significance of building and nurturing an email list for sustainable marketing success.Check out these episode highlights:01:42 - Paul's ideal client: A brand that is struggling with getting conversions that actually are profitable for their business.02:51 - The problem he helps solve: They're spending money on ads, but they're not getting the conversions they want.03:30 - Paul's three-step process to generate leads without spending more: It's three letters, FTE [foundation, traffic, and engagement]05:40 - Paul's Valuable Free Action [VFA]: Everything that you do online is keyword-driven. So you need to be present with keyword phrases that people want to know about.06:46 - His Valuable Free Resource [VFR]: Get your Free PDF of 26 email marketing strategies. Click here:https://www.marketingcounts.com07:37 - Q: What is my favorite ad platform that I use? A: The place that I'm getting the lowest cost per click right now is Google Ads because of their targeted keyword phrases.Tweetable Takeaways from this Episode:"Understand that when you have a social media following that's not your following, that belongs to the social media platform; so, build your list." - Paul Counts

Why you've got to check out today's episode:Learn valuable insights on avoiding random acts of marketing and strategically link investments to business results. Find out practical advice to help you enhance your marketing strategy and achieve better results.Understand the importance of a customer-centric approach to business growth.Resources/Links:Fast track your business. Click here: visionedgemarketing.comSummary:Is it a challenge for you to connect marketing activities with real business outcomes? In a business landscape, random acts of marketing are wasted resources; finding a strategic approach is crucial.Laura Patterson is the #1 Amazon Best-Selling author of Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth.In this episode, Laura shares valuable insights on effective B2B marketing strategies. She emphasizes the importance of avoiding random acts of marketing and stresses the need for a strategic, customer-centric approach highlighting the significance of balancing customer value with business value for sustainable growth.Check out these episode highlights:01:14 - Laura's ideal client: We have served B2B customers and they want to be able to be very smart about how they grow organically.02:12 - The problem she helps solve: We help them avoid what we call random acts.03:35 - Symptoms to her client's problems: They have trouble telling their story because they have not done a good job of really thinking about their value proposition, positioning, messaging and how to differentiate themselves. 05:10 - Mistake clients make before meeting Laura: Not having a strategy at all.07:00 - Laura's Valuable Free Action [VFA]: The secret to doing that [link investments and activities to business results] well is to have what we call logic or metrics chains.07:38 - Her Valuable Free Resource [VFR]: Check out this white paper and download for Free, 'Bring Your A-Game to a Customer Empowered Market.' Click here: visionedgemarketing.com08:40 - Q: If you could give us one piece of advice to the C-Suite or the board of directors, what would it be? A: Be vigilant about maintaining the balance between creating customer value and creating business value. Tweetable Takeaways from this Episode:"It's one thing to have a strategy but if you don't have the processes in place to execute, that can be a problem." - Laura Patterson

Why you've got to check out today's episode:Learn how to eliminate the internal and external barriers that hinder sales success.Uncover powerful sales strategies combined with personal development techniques to boost your sales performance.Discover this focused breathing technique to elevate your sales performance.Resources/Links:Get instant access for FREE and learn how to double your close rate with this book 'Sales Scripts Are Dead: The Resistance Removal Sales System Is Alive!': https://go.advancedbusinessabilities.com/Summary:Have you ever felt the frustration of potential clients slipping through your fingers despite your best efforts? This struggle of converting leads into sales can be a major hurdle for many businesses. But you can always have the chance to double your sales conversions without additional marketing costs.Mike Irving is the Founder of Advanced Business Abilities and passionate about helping you remove the resistance that restricts you in life and business.In this episode, Mike shares his unique "Resistance Removal Sales System," which helps double sales conversions by identifying and eliminating internal and external resistance in sales conversations. He emphasizes the importance of self-awareness and personal growth, using techniques like centered breathing to manage stress and improve focus. Check out these episode highlights:02:38 - Mike's ideal client: Business owners, CEOs, sales professionals, but specifically it's people who are conscious of being commissionable, meaning they have a strong moral compass.03:39 - The problem he helps solve: We help them stop yanking the rug out from underneath their own feet.05:57 - Symptoms of the problem: There's not enough sales or not enough growth in the team because they feel stuck and they have that pressure.06:46 - Common mistakes clients make: They attempt to force themselves to change and they work really hard. 07:31 - Mike's Valuable Free Action [VFA]: Mike Irving: Centered breathing is about taking a breath down into your belly; See that shallow breathing activates your fight, flight, faint, freeze mechanism and it doesn't support you to be completely present which is where you can intentionally direct your attention. 09:25 - His Valuable Free Resource[VFR]: Download a free book called Sales Scripts Are Dead: The Resistance Removal Selling System is Alive. Click here:https://go.advancedbusinessabilities.com/09:58 - Q: Why do I do this? A: I met the people that I now refer to as my research team in 2006. And after, that is when I actually learned how to sell. I started studying the mind and performance and these people have helped me to create the basis of what we do here at ABA now. Tweetable Takeaways from this Episode:"The number one and most valuable performance tool that is available to every single person is what I call centered breathing." - Mike Irving

Why you've got to check out today's episode:Learn how to craft compelling copy that clearly communicates the benefits of your services, making you the obvious choice for your ideal clients.Understand the importance of focusing on the transformation clients seek rather than just your credentials.Discover how to balance between psychological and logical elements in copywriting to help you grasp the nuances of effective marketing communication.Resources/Links:Get these 39 types of proof that are powerful conversion optimisation tools you can start using immediately. Click here: https://taleist.agency/proof/Summary:Struggling to make your business stand out in a crowded market? Many skilled professionals find themselves frustrated as their expertise goes unnoticed and potential clients slip away. Without a clear and compelling message, even the most talented individuals can remain invisible to their ideal clients.Steven Lewis is a copywriter who works with established business owners to position them as the obvious choice for their ideal clients. He's well known for his no-bullshit approach.In this episode, Steven shares his no-nonsense approach to positioning yourself as the obvious choice for your clients. He emphasizes the importance of focusing on the transformation you provide rather than just your credentials and offers actionable tips to articulate your value effectively. Check out these episode highlights:02:06 - Steven's ideal clients: Coaches or consultants, sometimes maybe they own a small agency, often they're a digital marketer.02:56 - The problem Steven helps to solve: They don't talk about what you get.04:09 - Symptom of the problem he helps solve: People who should convert don't convert.05:18 - Mistakes his clients commit before meeting him: They talk about their credentials, how long they've been doing it, and those don't mean anything to their client. 06:29 - Steven's Valuable Free Action [VFA]: Picture what your client woke up in the morning wanting.08:03 - His Valuable Free Resource [VFR]: Get 39 ways to talk about yourself that prove you're good at what you do without saying that you are leading or innovative. Click here: https://taleist.agency/proof/08:51 - Q: How do I know how to make you the obvious choice for your ideal client? A: I talk to you because you wouldn't believe how many people tell me something and I'm saying to them, why the hell isn't that on your website? And they're like, oh, I didn't know that was important. And the other thing is I talk to your clients because your clients will always talk about what they get and not what you do.Tweetable Takeaways from this Episode:"They don't buy what you do, they buy the transformation that they're going to get." - Steven Lewis

Why you've got to check out today's episode:Discover valuable strategies on how to use video to break through the noise online and effectively engage audiencesFind out these two AI tools that helps in simplifying video creation to enhance your video marketing effortsLearn about actionable tips for consistency and engagementResources/Links: Download Your Free Ultimate Guide to AI Video!: loubortone.com/aiguideSummary: Are you struggling to cut through the digital noise and get your message seen by your target audience? With millions of messages flooding platforms like Facebook and email daily, standing out can seem nearly impossible. Lou Bortone has been a pioneer and thought leader in the video space since the launch of YouTube in 2005.In this episode, Lou shares how to leverage video effectively to attract more leads and clients. He discusses the importance of creating engaging content that resonates with viewers, emphasizing that simply producing a video isn't enough—it's about making the message clear, engaging, and being consistent. He also delves into the power of AI tools in video production, highlighting these two tools that he uses himself.Check out these episode highlights:01:46 - Lou's ideal client: My ideal client is an established small business owner who has an open mind about technology and AI and is not afraid to be a little bit of an early adopter.02:24 - The problem Lou helps solve: The problem with a lot of the folks I work with are, they are the best kept secret in their niche.03:06 - Symptoms his client face before meeting him: There's so much noise and clutter online that you really have to have a clear message to break through and a method to do that.03:56 - Common mistakes his clients make: The biggest mistake is really not being consistent.06:09 - Lou's Valuable Free Action [VFA]: A lot of it is really just being open to experimenting, especially with AI.07:34 - His valuable Free Resource [VFR]: Download Your Free Ultimate Guide to AI Video!: loubortone.com/aiguide.08:01 - Q: How did I make the transition from the television industry to online video 20 years ago? A: It was bumpy. But I'm glad I did it. Tweetable Takeaways from this Episode: "Video marketing, like any kind of marketing, is a marathon and not a sprint." – Lou Bortone

Why you've got to check out today's episode:Learn how to effectively attract high-quality clients through joint ventures. Discover the common mistakes that businesses make when engaging in joint ventures so you can improve your JV approaches and achieve better results.Find out practical tips on how to add value to joint venture partners beyond simple lead exchanges. Resources/Links:Learn to leverage JVs to get more clients here:  www.captainjv.coSummary:Are you struggling to attract high-quality clients and effectively grow your business? Many coaches and consultants face this challenge, often finding themselves frustrated with ineffective collaborations that yield poor results. They may have tried various marketing methods, like advertising and SEO, only to be disappointed by the lack of substantial leads and meaningful connections.Danny Bermant helps established coaches and consultants attract their ideal clients through joint venture partnerships.In today's episode, Danny delves into the heart of this problem and shares what makes joint ventures successful, common mistakes to avoid, and actionable tips for adding value to your partners. Check out these episode highlights:01:28 - Danny's ideal clients: My ideal clients are established coaches and consultants. 01:53 - The problem Danny helps solve: People who want to increase their sales pipeline and they are using different methods.02:54 - Symptoms of the problem he is solving: It's about the avatar.03:58 - Common mistake his clients commit before consulting him: Where they have tried joint ventures or some kind of collaboration and tended to be quite transactional in the way they approach.05:28 - Danny's Valuable Free Action [VFA]: Get beyond this kind of quid pro quo mindset. 07:22 - His Valuable Free Resource [VFR]: Learn to leverage JVs to get more clients here:  www.captainjv.co08:07 - Q: Why? A: When I meet with JV partners, I always ask them, what is the why behind your business? That is a game changer.Tweetable Takeaways from this Episode: “A joint venture is an investment. When you decide to collaborate with somebody, you have got to invest time into really understanding their business.” - Danny Bermant

Why you've got to check out today's episode:Discover a unique approach to business problem-solving by emphasizing the importance of dissolving problems rather than just solving them. Ensure a balanced and sustainable path to becoming a 'wholistically made millionaire'.Learn to identify and address the root causes of your business challenges effectively.Resources/Links: Take this wholistic business assessment to make growing your business & living your very best life easy. Click here: https://wholisticallymade.com.Summary:Are you constantly battling recurring business problems that never seem to go away? Many entrepreneurs find themselves stuck in a cycle of solving issues that keep popping up, draining their time and energy. Instead of merely fixing problems, what if you could dissolve them and create a thriving, stress-free business environment? Angela Bell is the creator of the Wholistically Made Millionaire, a strategist who thrives on guiding entrepreneurs from problems to profitability and personal freedom.In this episode, Angela reveals a transformative approach to problem-solving that can lead to greater personal freedom and sustainable success. And shares practical tips to identify and address the root causes of your challenges effectively, ensuring long-term growth and fulfillment.Check out these episode highlights:02:30 - Angela's ideal client: Either someone who's at a tipping point because their business is on fire. Or  they're a business owner that is tired of playing whack-a-mole with their problems.03:35 - The problem she helps solve: There's the business owner that has the recurring problems, that's plain whack-a-mole. There's also the business owner that has that elephant in the room that is successful as they've been. They haven't been able to solve that one. And it goes everywhere with them.05:02 - Symptoms of the problems she helps solve: They have anxiety, they're really frustrated and they feel kind of stuck between their success and the reality of where they are.  05:41 - Mistakes her clients make before seeing her: The first one is trying to solve it. Instead of creating something new, you want to create a leader in a company where those problems don't exist.06:29 - Angela's Valuable Free Action [VFA}: First, becoming someone who has a leadership vision. Number two, collaborate. Number three, think bigger than the problem. 09:16 - Her Valuable Free Resource [VFR]: Check out this wholistic business assessment with her scale squad. Click here: wholisticallymade.com.09:43 - Q: What is a wholistically made millionaire? A: We look at the world differently and it's not just about money, it's not even just about freedom. It's what we can do with it in our capacity, both in our business and in our personal life and in our health. Tweetable Takeaways from this Episode: "Think bigger than the problem." - Angela Bell

Why you've got to check out today's episode:Find out how to get quality leads other than creating content on social mediaUnderstand why you should stop hopping from one platform to another; instead, invest in real connectionsLearn how podcast guesting create connections and provide opportunities for more quality leadsResources/Links:Are you ready to implement changes in your business? Hop on a conversation with Viv here: www.vivguy.com/callSummary:Already feeling burnt out with social media with no one engaging with the volume of content you are producing? Much less getting quality leads?Spending your time hopping from one platform to another with no result is just wasting your time.Viv Guy is an online sales growth expert, serial entrepreneur, and host of a #1 Marketing Podcast. She teaches business owners how to hit their sales targets and make more money every month with her Profitable Podcast Method whilst saving them time and energy in the process.Hear Viv out and learn how to connect and have conversation with people who already have your audience. Nurture relationships and that's when you open up opportunities.Check out these episode highlights:01:39 - Viv's ideal client: I work with service-based business owners, so think of course creators, coaches, consultants, the likes.01:54 - The problem she helps her clients solve: I help people who've got an income plateau or seen a decline in sales and who are feeling really burnt out with social media. 02:37 - Symptoms her clients face before turning to her: Content that you're creating, maybe social media is not getting much engagement and slow audience growth.04:09 - Mistakes her client makes before reaching out: Adding more platforms, adding to that burnout.05:52 - Viv's Valuable Free Action [VFA]: Just stop creating volumes and volumes of content. Start creating connections.07:29 - Valuable Free Resource [VFR]: Hop on a call and get away with so much from a conversation with Viv: http://www.vivguy.com/call08:10 - Viv's actionable message: If you are really struggling to hit the right people, the thing that you need to go to before you put any strategy in place is messaging.Tweetable Takeaway from this Episode:"Go where your people already are and have those conversations, it opens up so many more opportunities for you." - Viv Guy

Why you've got to check out today's episode:Discover the reasons why it's not advisable to constantly share the podcast host's link when you appear as a guest on their showFind out why relying solely on the podcast host to carry the weight of your appearance on their show may not be beneficial for youUncover the potential in repurposing the raw audio from the podcast where you were a guest and leverage it to your benefitResources/Links:Leverage and repurpose your podcast opportunities and generate quality leads and clients. Click here: leverageyourpodcast.com/guestSummary:Are you making guest appearances on different podcast shows and depending solely on the podcast host to handle all the promotions for you?Why not take advantage of those guest appearances and create your own call to action on your platforms? This way, you can generate more leads and attract new clients.Host of Leverage Your Podcast Show, Lyndsay Phillips, of Smooth Business Podcasting, helps all podcasters leverage and repurpose their episodes to create authority-boosting content that attracts leads and clients.In this episode, Lyndsay discusses strategies for repurposing podcast guest opportunities to effectively attract high-quality leads and clients for yourself, rather than solely benefiting the podcast host.Check out these episode highlights:02:51 - Lyndsay's ideal client: I would say authors, speakers, entrepreneurs that have a business model.03:28 - The problem her clients face: A lot of guests are relying on the host to do all the heavy lifting, promote for them. It helps, but it's not your ticket to winning.04:56 - Symptoms to her client's problem: It's sharing the host's links all the time.06:50 - Lyndsay's Valuable Free Action [VFA]: Make sure that you're publishing it on your own website.08:23 - Her Valuable Free Resource: Learn to repurpose your podcast guest opportunities and get more leads and clients: leverageyourpodcast.com/guest08:34 - Q: What is the missing piece of how and what you need to repurpose from those episodes?A: And that would be reels and YouTube shorts. Tweetable episode from this episode:“Ask for the raw video from the host so that you can use that to select the sound bites and nuggets, reels, so that you're showcased in the way that you want to be showcased." - Lyndsay Phillips

Why you've got to check out today's episode:Discover the strategies to achieve consistent and controllable sales, empowering you to scale and broaden your business.Learn how to effectively oversee and evaluate your sales funnel alongside your team.Uncover an efficient sales process tailored to your business, enabling you to gain insights into every step of the journey.Resources/Links:Download your Sales Operating Guide here and build winning sales strategies: www.regardingsales.comSummary:Are you struggling with unpredictable sales and cash flow issues, or finding it challenging to get a handle on how things are running?It seems like your system may be in chaos, which could be impacting your business's potential to soar. It might be time to fix things and get on track for success!Liz Heiman is the Sales Operating System Architect and the founder of Regarding Sales. She guides leaders from what’s often a random and chaotic sales process to a systematic and sustainable strategy that fills their prospect pipeline week in and week out.Listen to Liz as she shares how to implement a sales process that effectively addresses chaos, rather than simply putting a CRM bandaid on top of it, which could potentially worsen the situation.Check out these episode highlights:02:26 - Liz's ideal client: I like working with companies that are between like 25 and a hundred million who are changing their go-to market strategies.03:09 - The problem she helps solve: I take the chaos out of sales so that they have a system that is predictable and manageable so they can grow or scale.04:24 - Symptom of the problem: One is that feeling that this is chaos. The second is that projection forecasts are completely unpredictable.05:20 - Mistakes clients often make: That you can just keep doing the same thing for 10, 20, or 30 years.06:41 - Liz's Valuable Free Action [VFA]: Start doing funnel reviews with your team.07:25 - Liz's Valuable Free Resource [VFR]: Download the Sales Operating Guide here: www.regardingsales.com08:08 - Q: How did I get here? A: I got to this point of creating this system because I started with systems and processes and then watched it grow and grow. Tweetable Takeaways from this Episode:“You have to change with the market. You have to change with the technology.” - Liz Heiman

Why you've got to check out today's episode:Discover how to create a life that reflects the natural design, both personally and professionally, rather than conforming to human-made standardsFind a way to build your business centered on your passion while living sustainablyExplore how to elevate your business by recognizing and optimizing both short-term and long-term cycles of growth and developmentResources/Links:Find out how you can have the power to change the world through your business legacy. Read the first two chapters of the 'Regenerative Business' book here: https://www.thedirtyalchemy.com/free-chaptersSummary:Want to leave a positive and lasting impact to the world and to the people you connect with?More than sales and profits think about how you can make a real difference in the lives of people you come in contact with.Sam Garcia is the author of the bestselling book, Regenerative Business, and is the founder of Dirty Alchemy, the marketing agency & consulting firm for conscious entrepreneurs, coaches & course creators.In this episode Sam shares about what she's doing in regenerative farming. How the idea closely mirrors what we should be like towards the environment and to the people we encounter. It's about touching lives and impacting them. Check out these episode highlights:01:14 - The whole idea of regenerative farming: Leaving a piece of land better than it was before.02:55 - Context of conscious entrepreneurs: They want to have their business and their passion to be a part of changing the world in a positive way. 04:01 - Sam's ideal client: I work with online course creators and service providers who are low-level disgusted with the way we're conditioned to do business. 05:02 - The problem she helps solve: We're not trying to use bro marketing tactics, which are a lot of unethical urgency and scarcity.06:41 - Symptoms of the problem: They're burned out, they're uninspired.07:28 - Mistakes Sam's clients make before reaching out: Just trying to do more and work harder.08:08 - Sam's Valuable Free Action [VFA]: Deciding what those larger and smaller cycles are for you will actually make your business feel better and work better. 09:42 - Valuable Free Resource: Read the first two chapters of the "Regenerative Business 'book here: https://www.thedirtyalchemy.com/free-chapters10:32 - Sam's inspiring message: If you have a business based around your passion, then you have a lifelong relationshipTweetable Takeaways from this Episode:"With the regenerative business framework, it really is about how we build our business based on how nature designs systems versus how humans design systems." - Sam Garcia

Why you've got to check out today's episode:Discover the essential strategies for succession and exit planning to ensure a smooth transition for your business and be prepared for the inevitable.Find out how to reap the rewards of your hard work and find the true value of your company's worth.Discover the essential actions, key stakeholders to engage, and effective strategies for successful succession planning. By taking proactive steps, you can ensure preparedness and minimize the risk of job losses and business disruptions.Resources/Links:Click here to 'How to Avoid the Succession Pitfalls and Create Valuable Exit Options': https://thebusinesstransitionsherpa.com/the-business-transition-handbook/Summary:Is the idea of succession planning always being pushed to the side?Before it's too late, it's important to assess your company's value and ensure that you are duly rewarded for it. Whether the company is sold or not in the future, proper preparation can help you avoid succession issues and facilitate a smooth transition for your business.Laurie Barkman, The Business Transition Sherpa(TM), works with owners from transition to transaction as a business growth and M&A Advisor. Author: "The Business Transition Handbook". Host: "Succession Stories Podcast"Join Laurie as she explores through the importance of succession planning and helps you develop valuable exit strategies for your business.Check out these episode highlights:01:46 - Laurie's ideal client: Business owners in the United States who are contemplating ownership succession within the next five to seven years from the transaction standpoint.02:05 - The problem Laurie helps her client solve: 100% of owners are gonna leave one day, but very few are prepared. 02:42 - Symptoms of the problem her clients are facing: They don't know what to do. They don't know what steps to take. They don't know who to work with.04:11 - Mistakes clients make before seeing Laurie: They just keep pushing it to the back burner. It's the classic important, not urgent thing to do until it is urgent.06:04 - Laurie's Valuable Free Action [VFA]: The number one thing is to set an intention. 06:59 - Her Valuable Free Resource [VFR]: wwwthebusinesstransitionhandbook.com07:29 - Q: How did I get started in being a merger and acquisitions advisor and business transition advisor? A: I went through a transaction with a privately held company, was hired in from the outside and it was a very, very successful exit, that's how I got started with it. Tweetable Takeaways from this Episode:"Set an intention for your end game, even if it's 5, 7, 10 years away; think forward to be able to look backward." - Laurie Barkman

Why you’ve got to check out today’s episode:Learn more on how to get more leads without sounding too pushy or aggressiveFind out how to get profitable ads all the time with the right sales copyGet the secret on how you can stop your marketing from being boring and get more clients all the timeResources Links:Want to know how to get your clients to say “YES” all the time? Click here: https://www.gameofconversions.com/copywriting-secrets/Summary:Do you want to know how to create high-conversion sales copy that will get you that sweet “YES” all the time?The right sales copy is the answer to all your lead problems. By having a high-impact sales copy equipped with the power of human psychology, you can get anyone to say “YES” to you! All you need is the right equipment, a better mindset, and the perfect sales copy technique for you and your business.Csaba Borzasi is a former psychology researcher turned lead activation and conversion expert.Don’t forget to grab a pen and paper as we listen to Csaba’s insightful message on how you can close deals all the time without worrying about changing up your sales copy all the time. He also shares a glimpse into the secret recipe behind 100 of the most profitable ads of all time.Check out these episode highlights:01:30 - Csaba’s ideal client: It's basically an education-based online businesses that sell genuine transformation products. So not just courses or information products, but those who do make an impact, and they want to make a bigger impact.02:14 - The problem he helps solve: The biggest problem I usually see is that most of these people are struggling with leaky funnels, low conversion rates, and weak copy. So I basically help them identify and fix their biggest leaks.03:00 - The symptoms of the problem: One of the biggest ones is they're not really generating responses in the things that they're doing. Most of the time, these are emails, like most of these people have email lists. 04:15 - What Csaba learned from the 100-proven sales letter: I would say one of the top lessons was that you really have to make sure that your message is not boring.06:04 - Csaba shares an example of what entertaining marketing looks like09:06 - Csaba’s Valuable Free Resource (VFR): Want to know how to get your clients to say “YES” all the time? Click here: https://www.gameofconversions.com/copywriting-secrets/10:30 - Q: What's the number one insight that I've learned during the challenge? A: Just talk to people, like real people. Not avatars or something like that.Tweetable Takeaways from this Episode:“People buy from people.” -Csaba Borzasi