More Taste Than Money

What happens when a founder burns down the industry’s marketing playbook only to be consumed by the fire? In this episode of More Taste than Money, we chronicle the meteoric rise and turbulent fall of Brandon Truaxe, the visionary who turned "The Ordinary" into a global obsession.We explore how DECIEM dismantled the luxury facade by prioritizing clinical transparency and vertical integration over traditional markups. From the "abnormal" success that courted Estée Lauder’s billions to the tragic leadership crisis that played out in real-time on social media, we analyze the thin line between disruptive genius and corporate instability.Powered by Leola TerminalStay ahead of the volatility at ⁠leolaterminal.com⁠.Think of it as the Bloomberg Terminal for fashion—where the "surface web" of creative directors and news meets the "data web" of sentiment analytics, revenue trajectories, and product releases.

Is the era of effortless expansion officially dead? In this episode of More Taste than Money, we analyze the high-stakes fallout of the 2026 Middle East conflict and its "catastrophic" ripple effects on the global luxury market.We move past the storefronts to examine the intellectual and operational pivot forced upon the industry’s titans. As LVMH and Kering grapple with shrinking margins and a disappearing "high-spending" demographic, we explore how the definition of luxury is shifting from mere scale to strategic resilience. From Bernard Arnault’s dire warnings to the surprising defiance of "quiet luxury" leaders, we break down why the industry is betting its future on operational efficiency and high jewelry.Powered by Leola TerminalStay ahead of the volatility at ⁠⁠leolaterminal.com⁠⁠.Think of it as the Bloomberg Terminal for fashion, where the "surface web" of creative directors and news meets the "data web" of sentiment analytics, revenue trajectories, and product releases.

Is Victoria Beckham Beauty a genuine disruptor or a masterclass in prestige pricing? In this episode of More Taste than Money, we audit the brand that successfully traded pop-star sparkle for clinical rigor.From the cult-favorite Satin Kajal Liner to the polarizing $110 foundation backed by Augustinus Bader, we examine the mechanics of high-end beauty. We explore the "Philosophy of Posh" as a business model: a meticulous blend of dermatological science, minimalist luxury, and the high-stakes discipline of personal branding.Inside the episode:The Bader Effect: Analyzing the value of science-backed collaborations.The "Worth It" Factor: Which VBB products justify the premium, and which miss the mark?Beyond the Founder: Can the brand maintain its gravity without Victoria at the center?Powered by Leola TerminalStay ahead of the volatility at leolaterminal.com.Think of it as the Bloomberg Terminal for fashion—where the "surface web" of creative directors and news meets the "data web" of sentiment analytics, revenue trajectories, and product releases.

The integration of AI into fashion has reached a fever pitch, creating a sharp divide: is the technology a creative "synthesizer" or just high-speed "slop"? In this episode of More Taste than Money, we dissect the industry’s identity crisis as brands choose between synthetic efficiency and human friction.We analyze the fallout from Gucci’s "AI slop" controversy and contrast it with Prada’s more polished, dreamlike use of AI as an artistic instrument. From Zara’s hyper-efficient visual workflows to the legal reality of the EU AI Act, we explore how code is rewriting the rules of the runway. Finally, we look at the growing counter-movement—led by Aerie and Pamela Anderson—that positions "unfiltered human" as the ultimate premium commodity.Key Discussion Points:The Gucci Rage-Bait: Was the "AI slop" campaign a creative failure or a strategic masterclass in chaos marketing?The Synthetic Workforce: How Zara and high-street giants are using AI to bypass photo shoots, and the regulatory hurdles (and consent laws) following close behind.The Authenticity Pivot: Why brands like Aerie are seeing double-digit growth by pledging a "100% human" experience in an increasingly digital world.The Intersection:Fashion is moving beyond the garment to a battle over the "Life of Forms"—where the choice to remain human is becoming the most radical fashion statement of all.Powered by Leola TerminalNavigate the synthetic shift with precision at leolaterminal.com.Think of it as the Bloomberg Terminal for fashion—the only platform with no ads, just facts. Access the "surface web" of brand profiles and creative shifts, or log in to the "data web" for sentiment analytics, revenue trajectories, and real-time AI impact tracking.

Is novelty finally out of style? In this episode of More Taste than Money, we dissect the Lyst Index Q4 2025, where stability is the new disruption. From the unwavering dominance of Saint Laurent and Miu Miu to the rise of "borecore," we explore why the industry is pivoting toward modern classics and functional heritage. As brands like Ralph Lauren and Massimo Dutti win by doubling down on identity over invention, we ask: in a volatile world, is the most radical move simply being reliable?------------------------------------------------------------Powered by Leola TerminalStay ahead of the volatility with ⁠leolaterminal.com⁠.Think of it as Terminal for fashion—where the "surface web" of creative directors and news headlines meets the "data web" of sentiment analytics, revenue trajectories, and product releases.

In this episode of More Taste than Money, we break down the McKinsey & BoF State of Fashion 2026 report. The industry has entered a "new normal" where global volatility isn't just a hurdle—it’s the landscape.We explore the intellectual and operational pivot required to survive a year defined by high US tariffs and the Great Manufacturing Migration to Southeast Asia. Beyond the supply chain, we analyze the psychological shift in consumerism: why smart eyewear and jewelry are outperforming apparel, and how autonomous AI agents are becoming the industry's newest—and most logical—shoppers.Powered by Leola TerminalStay ahead of the volatility with leolaterminal.com.Think of it as Bloomberg for fashion—where the "surface web" of creative directors and seasonal trends meets the "data web" of sentiment analytics, revenue trajectories, and hiring signals.Leola Terminal: No ads. Just facts. Total clarity.

Personal expression takes center stage for Fall/Winter 2025. In this episode of More Taste than Money, we unpack the key themes from Milan and Paris Fashion Weeks—Cinematic Retro, Eros Rewritten, Midnight Mechanic, and Teen Spirit. With insights from over 3,000 runway looks, we break down the fabrics, colors, and silhouettes shaping the season. Tune in for the ultimate menswear trend forecast.

What if fashion is more than style—what if it’s a way of thinking? In this episode of More Taste than Money, we explore the collaboration between designer Alessandro Michele and philosopher Emanuele Coccia. From Gucci to Valentino, from archives to identity, their book The Life of Forms argues fashion is a radical language of self and culture.

In this episode of More Taste than Money, we unpack the latest tariff changes hitting the fashion and beauty industries. From rising costs to shifting supply chains, discover how brands like Shein and Temu are navigating a volatile trade landscape.

Rolex, Patek Philippe, Hermès—Watches and Wonders 2025 brought out the best in horology. In this episode of More Taste than Money, we break down the standout launches from Geneva, including Rolex’s bold new Land-Dweller, plus major innovations and anniversaries from top maisons. Tune in for a look at the designs, movements, and moments that defined this year’s biggest watch event.

From wearable tech to anti-aging skincare, biohacking is reshaping fashion and beauty. In this episode of More Taste than Money, we explore how self-optimization, longevity science, and cutting-edge wellness trends are influencing the industry. But with innovation comes ethical concerns—are we chasing health or just another unattainable ideal? Tune in for a deep dive into fashion’s biohacking boom.

Is heat styling on its way out? In this episode of More Taste than Money, we dive into the growing trend of heatless curls—from DIY methods like sock curling to high-tech innovations from brands like Dyson and Shark. Are they truly a healthier alternative, and which methods work best for different hair types? Tune in to explore the future of damage-free styling.

Ulta Beauty’s loyalty program isn’t just a perk—it’s a powerhouse driving nearly all of the brand’s revenue. In this episode of More Taste than Money, we break down the strategies behind its success, from gamified rewards and AI-driven personalization to exclusive perks like birthday gifts. How does Ulta keep millions of customers coming back? Tune in to find out.

How did SKIMS turn a rocky start into a global success? In this episode of More Taste than Money, we explore the brand’s journey—from the “Kimono” controversy to game-changing collaborations with Fendi and Nike. With a focus on inclusivity, body positivity, and viral marketing, SKIMS has redefined shapewear and athleisure. But how much of its success is strategy, and how much is Kim Kardashian’s star power? Tune in for the full story

Why do we make impulsive purchases? In this episode of More Taste than Money, we explore insights from The Urge to Splurge, a dissertation analyzing how different media cues—phygital triggers, CSR advertising, and mindfulness messaging—impact our buying behavior. We break down how brands influence impulse spending and what this means for consumers and marketers alike. Tune in to uncover the psychology behind the splurge.

What’s defining womenswear for Spring/Summer 2025? In this episode of More Taste than Money, we break down the biggest trends from New York, London, Milan, and Paris Fashion Weeks. From Serene Romance to Aquatic Wonderland, discover the key themes, fabrics, and silhouettes shaping the season—based on insights from 109 runway shows. Tune in for the ultimate trend forecast.

From electrolyte powders to viral Stanley Cups, hydration has transformed from a basic necessity into a status symbol. In this episode of More Taste than Money, we explore how social media, wellness culture, and trendy new brands turned drinking water into a lifestyle movement. Tune in to discover why hydration is now the sexiest category in wellness.

How can brands stay ahead of the curve in 2025? In this episode of More Taste than Money, we explore Heuritech’s first-ever Trend Calendar, a data-driven guide to the year’s biggest fashion shifts. From AI-powered insights to expert forecasting, we break down the key trends poised for strong growth and what they mean for the industry. Stay ahead—tune in now.

How did Fashion Week become the global spectacle it is today? In this episode of More Taste than Money, we trace its origins from Charles Frederick Worth’s exclusive salon shows to the rise of the “Big Four” in New York, Milan, Paris, and London. We explore how these once-elite events transformed into mass media phenomena, shaped by influencers, livestreams, and ever-growing digital engagement. Tune in for a deep dive into the history and future of Fashion Week.

McKinsey’s latest report reveals how beauty brands can leverage generative AI to stay ahead in 2025. From hyper-personalized marketing to AI-driven product discovery, faster packaging development, and groundbreaking innovation—this episode breaks down the key use cases, integration strategies, and the balance between automation and creativity. Tune in to explore the future of beauty tech.

The luxury industry is at a crossroads. After years of growth, 2024 revealed a slowdown across leading brands, driven by global economic and sociopolitical challenges. But amidst the stagnation, there’s a spark of opportunity for brands willing to adapt.

Which brands dominated the fashion scene in the first three quarters of 2024? We're breaking down the Lyst Index, a powerful ranking based on millions of shoppers' behavior, to find out. From viral products to social media sensations, we'll explore what drove these brands to the top.

This episode of More Taste Than Money is taking a big look at what fashion will be like in 2025. We're using a the report called "The State of Fashion 2025" made by The Business of Fashion and McKinsey. We'll talk about the big changes coming, like how money stuff might be tricky, how people are buying things differently (like getting knock-offs!), and how Asia is becoming a really important place for fashion. We'll check out all the facts and figures that will change how fashion looks in the next few years.