PODCAST · business
Out of Crisis
by Melissa Rosenthal and James McKinven
A podcast breaking down the biggest PR crises in business history; what went wrong, what went right, and what should have been done differently. Hosted by a crisis communications specialist and the producer of Uncensored CMO.
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Tylenol: The Textbook Crisis Response
When you think crisis response, you think Tylenol. This example from 1982 showcases exactly what brands should do in a crisis. In the midst of a horrific murder case, J&J got ahead telling their story before the media told it for them, communicated quickly and came out stronger 12 months later. There's a reason this is taught in PR programs across the world.Hey - James here. Does anyone read these? Would you like to hear a joke...?Why did Tylenol cross the road? To get to brand safety, of course. You maniac.Sorry, I'll go now. Hope you enjoy the episode.
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ABOUT THIS SHOW
A podcast breaking down the biggest PR crises in business history; what went wrong, what went right, and what should have been done differently. Hosted by a crisis communications specialist and the producer of Uncensored CMO.
HOSTED BY
Melissa Rosenthal and James McKinven
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Frequently Asked Questions
How many episodes does Out of Crisis have?
Out of Crisis currently has 1 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Out of Crisis about?
A podcast breaking down the biggest PR crises in business history; what went wrong, what went right, and what should have been done differently. Hosted by a crisis communications specialist and the producer of Uncensored CMO.
How often does Out of Crisis release new episodes?
Out of Crisis has 1 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Out of Crisis?
You can listen to Out of Crisis on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Out of Crisis?
Out of Crisis is created and hosted by Melissa Rosenthal and James McKinven.
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