Practical Rebels

Send us Fan MailMany marketers use AI only for quick answers or surface-level tasks. In Episode 53 of Practical Rebels, Veronique and Logan explain why that approach leaves valuable opportunities on the table. They explore how deep research mode in ChatGPT can help teams gather insights, analyze competitors, and organize information that drives stronger strategy.The episode begins with a breakdown of what deep research mode actually does. It helps teams work through complex questions, identify hidden patterns, and pull together structured analysis that normally takes hours of manual research. Because of this, marketers can speed up decision making and focus more energy on creativity and execution.Veronique and Logan explain how to compare brand messaging, evaluate service offerings, and uncover positioning gaps that can shape marketing strategy. They walk through practical examples that show how to turn raw research into usable insights.Additionally, the episode covers the importance of setting clear prompts. With the right guidance, ChatGPT can organize findings, summarize sources, and create strategic frameworks that teams can use during planning sessions. This is especially helpful for small teams that want to move quickly without sacrificing depth.Finally, the team shares tips for integrating AI into everyday workflows. They show how deep research mode supports better brainstorming, faster campaign planning, and more informed creative thinking.For marketers who want to elevate their work, this episode offers a clear path forward. Deep research mode is more than a tool. It is a way to work smarter, stay competitive, and build stronger strategies with confidence.

Send us Fan MailStaring at a blank content calendar?In this episode of Practical Rebels, Veronique sits down with Savannah, HatchMark Studio’s own social media manager, to talk about what really causes burnout and how to get your creativity flowing again.From leaning on your team for ideas to using AI the right way, they share practical tips that help brands come up with social media content ideas that actually connect.Listen now on your favorite podcast platform. 🎧

Send us Fan MailSome logos stick in your mind for decades. Others fade from your memory in just a few years.In this episode of Practical Rebels, we talk about the five qualities that make a logo truly last. It is called the SMART framework, and it stands for:✏️ Simple – Clear and easy to recognize.🎯 Memorable – Sticks in your audience’s mind after one glance.⏳ Ageless – Avoids trends so it stays relevant for decades. 🖥️ Reliable – Works everywhere, in every size and format.💡 Thoughtful – Has meaning that connects to your brand’s story and values.Whether you are a designer, a marketer, or a business owner, you can use SMART to evaluate your current logo or guide the creation of a new one.🎧 Now streaming on both Apple and Spotify!

Send us Fan MailYour marketing team is probably already using AI. The real question is: are you getting content that truly sounds like your brand?In this episode of Practical Rebels, Logan and Veronique unpack how to train AI the right way. From giving better prompts to refining outputs in rounds, they share how to turn AI into a creative partner instead of a quick shortcut.🎙️ The episode is now live. Listen today on your favorite podcast platform.

Send us Fan MailWhat do a lot of brands get wrong? They build for themselves, not for their audience.In this week’s episode, we’re talking about why your personal preferences shouldn’t lead the branding process, and how real audience research can completely change the game.We break down:✅ How to identify your actual audience✅ What goes into a strong brand persona✅ Why the best brands are built on insight, not instinct✅ And how branding for your audience drives real ROIIf you want your brand to connect, convert, and grow, tune into this latest episode for some amazing tips and insights.

Send us Fan MailEmail marketing doesn’t have to feel like automation overload. In this episode of Practical Rebels, Gavin Hewitson, founder of In-box, shares why the future of email is all about genuine connection.We explore the difference between sales-driven emails and plain-text messages that feel like they’re coming directly from a founder. Gavin explains why small human touches like adding a thoughtful delay to post-purchase emails or sending messages that express gratitude can help you bolster your brand loyalty. For service-based businesses, we dig into how to deliver consistent value through education, not just promotions. We also tackle the hype around SMS marketing and uncover how to use it strategically and when you should focus your efforts elsewhere. If you’re ready to transform your subscribers into a real community, this episode gives you practical strategies to make email your most personal marketing channel.

Send us Fan MailGoogle is evolving fast, and your content strategy needs to keep up.In Episode 47 of Practical Rebels, Logan and Ramsey discuss the two AI-powered search features every marketer and business owner needs to understand. 🔍 Google AI Overviews: Quick answers at the top of search results 💬 Google AI Mode: An immersive, ChatGPT-like experience built for deeper queriesThese tools are changing how people search and how your content gets discovered. In this episode, we cover: ✅ What makes AI Mode different from AI Overviews✅ How user behavior is shifting and what it means for your SEO✅ Simple steps to start optimizing for AI Search right now

Send us Fan MailBig update: Google is now indexing Instagram posts from professional and creator accounts.That means your Reels, photos, and carousels can show up in Google Search results.In the first episode of our new format on Practical Rebels, Logan and Ramsey break down what this means, why it matters, and what you should be doing about it. ✅ Why Instagram posts are now part of your SEO ✅ What kinds of posts are most likely to rank ✅ How to repurpose your existing content for searchOur goal with this and future Practical Rebels episodes is to give you more industry insider tips with a shorter run time that is easy to listen to in one shot on your morning commute or coffee routine. We hope you enjoy it!🎧 Listen in wherever you get your podcasts. Now streaming!🎙️ And don’t miss this: On August 14th, here at Hatchmark Studio, we have our live podcast with Red Iron Design, and we are going to be talking about everything social, how to grow your presence, how many times to post, and all the things that may keep you from showing up online.This is the first live Practical Rebels podcast (maybe the last, who knows), but we’re going to give it a shot and make it happen. 📍 August 14th | 6 PM–8 PM | Doors open at 5:30 PM 📍 Hatchmark Studio | 1201 Barrancas Avenue, Pensacola, Florida 🎟️ Tickets are $10 + tax, and you can find them here https://lnkd.in/gX3y3QeF

Send us Fan MailWhy do some brands build loyal online communities while others struggle? The secret could be as simple as listening. 👂On this episode of Practical Rebels, we were joined by @ivyeveritt. She is a social media strategist and 10-year industry veteran. During our conversation, she explained how social listening–especially paying attention to critics–is a way to turn tough feedback into powerful content and forge strong connections with your customers.We also set the record straight on social trends. When you should do them, why you should do them, and why some brands should pass on certain trends. That’s right–you shouldn’t be doing all of them. If you’re a business owner or marketer who is wondering how to turn your customers’ feedback into positive actions, you won’t want to miss a second of this candid episode. 

Send us Fan MailDiscover how a higher education leader teamed up with a mineral supplement company to create authentic, compelling marketing. Miranda Alvarez @creative.momster, Creative Director @beamminerals and @beamminerals.pets, shares her journey from diverse backgrounds to building a successful brand through storytelling rooted in truth and purpose. On this episode of Practical Rebels, Miranda spoke to us about how she blends science with human connection to build a truly collaborative content strategy. 👉  BEAMminerals.com

Send us Fan MailGreat business ideas are often born from personal frustration. @snapsoccerofficial is a great example of that. Founder John Guidroz started it after facing chaos at youth soccer tournaments—unorganized fields, missing refs. What began as a side project turned into a company managing 50+ events annually, with a dedicated team and regional collaborations. Despite challenges like COVID-19, John’s resilience and focus on relationships helped him grow and improve youth sports. John joined the Practical Rebels podcast to share his story of turning frustration into opportunity and his unexpected advice for entrepreneurs.👉  snapsoccer.com👉  pbfcrush.com

Send us Fan MailImagine getting paid every day you work instead of every two weeks. That's the idea behind @instant_financial. CEO Tal Clark joined the Practical Rebels podcast to share how this approach is transforming financial wellness for hourly workers across America, helping them avoid risky borrowing and payday loans.From its start in 2017 to partnering with major companies like Papa John’s, Instant Financial is innovating with daily pay, virtual cards, and new financial tools.If you’re a business owner with employees, you will want to listen to this episode to learn more about this game-changing financial technology. 

Send us Fan MailUnlock the hidden power of email marketing! Gavin Hewitson is the founder of In-box, an email and SMS marketing agency based in New Zealand. (That’s right. Practical Rebels is officially a global podcast!) Our team collaborates with Gavin on a regular basis to help take our clients’ email strategies and execution to the next level. “With email marketing, you can get to about 80% on your own,” says Gavin. “It’s that extra 20% where you can really start to make a difference.” We explored a wide range of topics, from must-have automation sequences to a list of reasons why you might not be seeing the conversions you want and tips on how to capture more emails on your website. Whether you’re just starting with email marketing or looking to optimize and improve on what you have, this is an episode marketers and business owners won’t want to miss out—now streaming on all of your favorite podcast platforms. **Everything you need to connect with Gavin and dive into his resources—all in one place! 🔗👇**Free resource - Designs: https://www.figma.com/design/bMFhlpJ58jRl9anf5KclgE/Templates-for-sale?node-id=0-1&p=f&t=gj7tuiMHCnd8AVUB-0YouTube: https://www.youtube.com/channel/UCZGKyr6jSRjXZMfGaBz7b0ACase studies: https://in-box.co.nz/our-work/Free resource - Flows: https://miro.com/app/board/uXjVN38tqxU=/Linkedin: https://www.linkedin.com/in/gavin-hewitson-bb561685/Website: https://in-box.co.nz/Newsletter: https://in-box.co.nz/join-the-newsletter

Send us Fan MailWhat happens when a former yoga instructor turns into a hospitality powerhouse?Jessie Radcliffe is the CMO of @perdidobeachresort. Like many people in the hospitality industry, she started her professional journey as a server, slowly working her way through the ranks, eventually finding her home in marketing.For Jessie, “If it’s heart work, I’m in.” She has a deep passion for hospitality and believes that making deep, emotional connections with her guests will always trump transactions.This episode of Practical Rebels is for all of the brand builders, risk takers, and anyone out there who is leading with intention.

Send us Fan MailFriend of the show and two-time guest, Daniela de Castro joins us on this 39th episode of Practical Rebels! Daniela returned with news of her newest venture, an artist residency program with the @cityofpensacola. The first of its kind, Daniela and @pensacolamayor D.C. Reeves are working together to transform urban spaces through thoughtful public art and embedding creative professionals within city government. “Art is a vehicle to transform a city,” says Daniela. “Art should be made public. Art should say something.” The program will be focused on community engagement, problem-solving, and enhancing everyday experiences for residents and visitors alike. Tune into this episode to learn more about the program and to hear what else Daniela has been up to since she last visited us! This episode is now streaming on all of your favorite podcast platforms.

Send us Fan MailWhat happens when you blend craft, community, and Belgian traditions? 🇧🇪@brettschweigert and @bethschweigert didn’t just start another brewery when they opened the doors to @oddcolonybrewing in 2019 on Palafox Street. They built a safe haven for beer lovers, a place both old and new friends could gather for storytelling and a community third place that is thoughtfully, beautifully designed. Since then, the couple has expanded their venture into East Hill with @theburrow.oddcolony, adding a full food program to go along with their locally brewed suds. From honoring Pensacola’s history to creating a space for markets, fundraisers, and important conversations, the Schweigerts are redefining what it means to be a local business. Our friends joined us on this episode of Practical Rebels to discuss their vision, intentions, and how we can create spaces that bring people together. 

Send us Fan MailHere, have a bonus episode! 🙌In this unscheduled and totally organic episode of Practical Rebels, Ramsey and Joe talk about The Hatchery. This is HatchMark Studio's first-ever internship program, offering students real-world agency experience and one local business a chance to receive an agency-quality brand at a fraction of the cost. Joe, our senior graphic designer, talks to Ramsey about how this 12-week, paid internship will immerse three students in a summer packed with real agency work.The program is inviting a graphic designer, a copywriter, and a content creator to spend the summer with us in our office. Applications are being accepted now through April 6. Whether you're a student or a business owner, you must apply to be considered!Follow the link 👉 https://www.hatchmarkstudio.com/the-hatchery/ to learn more and apply!

Send us Fan MailSimple steps to get your business’ social media profile reignited 🔥We know that social media can feel like a mountain to climb for small business owners. A lot of times, when you ask the experts for help, it can feel overwhelming and like it’s going to take forever and a day to accomplish step one. That’s why we wanted to focus on some of the low-hanging fruit that can make a big difference. This latest episode of Practical Rebels podcast features Savannah, our in-house content creator. Together, her and Ramsey went through a list of 10 simple steps to get your social media profiles for your business refreshed and reinvigorated. This is everything from simply responding to your DM’s to changing out your profile photo. Tune in to learn more about how you can start dressing up your social game with minimal effort. This episode is now streaming on all of your favorite platforms! 

Send us Fan MailZero click marketing is here to stay 🙅Content marketing like blogging used to be a straightforward game. As long as you were making great, SEO-optimized content, you would be rewarded with clicks and waves of traffic to your website. Since the rollout of Google’s AI Overview, people haven’t been clicking. In fact, more than half of all Google searches today end without a single click. This is because people are getting the answers to their questions in the overview section. What does this mean for content creators? You have to switch up your strategy and structure your content specifically for the zero-click game. In this episode of Practical Rebels, the team discusses tips and tricks to make sure your content is built to rank for AI. Listen now on all of your favorite streaming platforms!

Send us Fan MailDo you know how to launch a marketing campaign? On this latest episode of Practical Rebels, Logan and Ramsey teamed up to give you an easy-to-follow guide so that you can get your next marketing campaign launched and soaring toward success. The boys went over a 10-step list that covers everything from identifying your key objectives and target audiences to implementing tracking and analytics. Whether you’re a small business owner or just ready to expand your marketing knowledge, this is a great episode to tune into.

Send us Fan MailHey students and young professionals, this podcast is for you!We're fresh off College Night, and so excited about the talent we saw spend the evening networking with marketing professionals. In this episode, we’re diving into the power of networking, internships, and a strong online presence to help young creatives break into the industry. From landing internships to building real connections, we’re sharing tips that will help you stand out and get the attention of your dream job.What’s inside?✅ Our thoughts around agency jobs & other entry-level roles✅ Why internships matter for real-world experience✅ Finding early networking opportunities (yes, even at local events!)✅ Stand out —even when no jobs are posted✅ Why your online presence & portfolio can make or break opportunitiesTune in now on your favorite podcast platform.#CreativeCareers #NetworkingTips #InternshipsMatter

Send us Fan MailIn this episode, we’re excited to feature Samantha Breedlove, the visionary behind Rusted Arrow Mercantile. ✨ Samantha shares her journey from Chicago to Pensacola, where she turned her dream of owning a retail shop into reality. Building a brand in a close-knit community posed unique challenges, but Samantha’s dedication to authenticity and her ability to connect with customers helped her create a space that feels like home. Rusted Arrow Mercantile has become a beloved destination, offering a curated mix of products that reflect Samantha’s creativity and her deep understanding of her audience’s needs.Be sure to check out @rusted.arrow.mercantile on Instagram for more on the shop and upcoming events! 🛍️🌿

Send us Fan Mail️ Social Media Trends 2025This episode dives deep into the trends shaking up the social media world!  From the short-form video explosion to the AI revolution, we're breaking down how to thrive in this ever-changing landscape.Short-form is king: Capture attention with dynamic, bite-sized content that hooks viewers instantly.Quality over quantity: Forget chasing follower numbers. Focus on creating meaningful content that resonates with your audience.AI as your sidekick: Unleash your creativity with AI tools that boost your workflow and generate fresh ideas.Community is key: Build trust and loyalty by fostering genuine engagement with your followers.Shoppable social: Seamlessly integrate selling into your social strategy with the rise of social commerce.Adapt & conquer: The social media world moves FAST. Experiment, iterate, and stay ahead of the curve!

Send us Fan MailWhat SEO best practices are you implementing in 2025? Creating SEO content is a great way to drive organic traffic to your website. That being said, SEO is not a set it and forget it game. Google’s algorithms are always changing, meaning you’re constantly dealing with a moving target. To make matters more challenging, the “best practices” today might not be the same tomorrow. You have to constantly have your ear to the ground and do the research to stay in the know. 2025 is shaping up to be a year that takes a stand against bad content. We’ve all seen it. The blog on the website that is loaded with junk content that was only made to rank. With Google’s core update in August 2024, we saw a lot of that kind of content getting pushed out, making room for great content that is helpful and that people actually want to consume. This is good news for content creators who are already doing the hard work. Bad news for the people taking shortcuts. Sorry, not sorry. We sat down with Logan on this episode of Practical Rebels to discuss how you can start implementing SEO best practices for 2025, how AI is playing a role, and why your search optimization should be extending to your social strategy. Come nerd out with us on this latest episode! Now streaming on all of your favorite podcast platforms. 

Send us Fan MailFrom the most affluent area of Dallas, Texas to the most beautiful beaches in the world, Chris Tonn’s rise to Pensacola’s drone guru is a story you want to hear! Owner of @pelicandrones and co-founder of @rocketdronesracing, Chris Tonn’s life is lived in the clouds. Chris jumped on the Practical Rebels podcast with us to discuss how he discovered a once-hidden pathway to a diverse set of services in the drone industry, going from simple videos and photography to highly sought after inspection services and state-of-the-art mapping contracts. It was soon after that he and his long-time friend Brand Turk founded Rocket Drones, a complete pathway in education that takes students from elementary to high school and introduces them to the exciting world of drones. Chris also talked about how Rocket Drones isn’t just teaching students about STEM through engaging drone activities, it’s preparing them for high-paying careers right out of high school with certifications, logged flight hours, and a comprehensive portfolio that employers want. Tune into this episode of Practical Rebels where we peel back the curtain on the drone industry, the unique marketing challenges, and the future of career and technical education in an evolving professional landscape. Even better, all of this exciting innovation is happening right in our backyard in Pensacola, Florida. Now streaming on all of your favorite podcast platforms. Make sure to check out all things from Rocket Drones down below 👇👉 https://rocketdrones.com/👉 IG - @rocketdronesracing👉 FB - Rocket Drones

Send us Fan MailFrom humble beginnings to a full-service powerhouse, Chloe Sexton's Supposey is a testament to resilience and creativity. Alongside her husband, Nick, Chloe navigated the challenges of a growing business, weathering storms like COVID-19 and natural disasters. Their unwavering determination led to the creation of one of the most celebrated event spaces in Florida, transforming dreams into reality despite countless obstacles. Discover the inspiring journey of family, strategic partnerships, and community-focused vision that has made Supposey a beloved Pensacola venue.Make sure to check out all things from Supposey down below 👇👉 https://supposey.com/👉 IG - @supposeyvenue👉 IG - @supposeyweddings

Send us Fan MailPam and Carlos Garcia: Building a Legacy Around Love and Leadership.  Their journey from teenage sweethearts to successful entrepreneurs is a testament to the power of perseverance and family. Learn how they've built a thriving business while raising six kids, fostering a strong team culture, and making a positive impact on their community.

Send us Fan MailDo you know how to choose a branding agency? The branding process is often a long road. It’s not as easy as just changing out some colors and tweaking a logo. It’s a deep dive into the inner workings of your company. Peeling back the curtain to see what it is that actually makes you tick. When it’s done the right way, branding is a lot of hard work. That means that finding the right branding agency is important. Because you’re going to be getting close with these people for a few months. That’s why making sure the branding agency you choose is the right fit from the start before it’s too late. In this episode of Practical Rebels, Veronique and Ramsey walk through how to choose the right branding agency for you from an agency’s perspective. What to look for. Question to ask. Red flags. You name it. If a branding project is on the horizon for you and you haven’t chosen an agency yet, you’ll want to tune into this episode to learn more! 

Send us Fan MailEveryone will remember at least three things from any wedding or event: a really bad speech, the food, and the drinks. Tap the Coast is a mobile beverage service based in our hometown of Pensacola, Florida. Founded by Dannon Byrd, the idea was born out of the perfectly shaken mix of a well-timed Pinterest photo, a noticeable demand in the region, and a post-pandemic wedding rush. Transitioning from the nonprofit world, Dannon used her connections and fundraising knowledge to start her business in late 2019. She had no industry background. No bartending experience. What she did have was an unwavering passion for events and a drive to make the very first mobile beverage service in Northwest Florida succeed. Leveraging word of mouth marketing, Tap the Coast has quickly risen to a go-to provider of customized beverage menus and service at weddings, corporate gatherings, and fundraising events. Dannon joined us on the Practical Rebels podcast to talk about the growing success of her business which she attributes to everything from a strong team and a really good CPA. Tune in to learn more about Dannon’s story and how the world of mobile services is taking over events. Make sure to check out all things from Tap the Coast down below 👇👉 tapthecoast.com👉 instagram.com/tapthecoast👉 facebook.com/tapthecoast

Send us Fan MailMuch of entrepreneurship, leadership, and life is learning, listening, and gaining experiences that guide your path. This week’s guest is a perfect example of someone who’s done just that. We were lucky enough to get an exclusive hour with our (very busy) hometown Mayor, @dcreevesmayor. Our discussion ranged from his beginnings as a sports writer and his professional mentorship through @qdstuder to the lessons learned opening a brewery and his eventual appointment to City of Pensacola’s 64th Mayor. The Mayor attributes Pensacola’s recent and exciting growth to its invigorating entrepreneurial spirit and unwavering commitment to philanthropy mixed with a really good problem to have: people just want to come to Pensacola. As Pensacola’s youngest Mayor in over 100 years, Reeves is driven daily by the excitement of helping local businesses thrive, working to make Pensacola a better place to live for everyone who calls it home and sharing what’s so special about it with the rest of the world. This is a very special episode that you won’t want to miss! We’re so excited about the growth and future of Pensacola and can’t thank the Mayor enough for taking the time to join us on Practical Rebels. Tune in and stream this episode on your favorite streaming platform or click the link in our bio! 🔗

Send us Fan MailThey say never work with your friends, but we don’t agree with that. Over the years, HatchMark Studio has developed a reputation of being a team that is…a little close. Maybe too close at times. But what we’ve found is that working closely with friends can have a profound impact on workplace happiness and success. Whether it’s bringing someone on the team you already trust or prioritizing an abundance of transparency throughout every layer of the business, working with friends or allowing yourself to get closer to your coworkers can ensure you’re always on a shared pathway to success. It can even enable you to take risks you wouldn't have otherwise taken knowing your bestie is there to back you up. This latest episode of Practical Rebels takes a closer look at benefits of nurturing close relationships with coworkers and the potential drawbacks to look out for before they become a problem. We were in our feelings for this one, so you’ll want to tune in so we can share everything we’ve learned during our journey. Now streaming on all of your favorite platforms! Disclaimer: Your friend still needs to be qualified for the job.

Send us Fan MailTHE SULTANS OF SMASH ARE ON THE POD 🧡THEY DON’T NEED AN INTRODUCTION, BUT WE’RE GOING TO GIVE THEM ONE. ALDEN AND HYLENE GARCIA OF @MISU_STREETFOOD JOINED THE PRACTICAL REBELS PODCAST TO TALK ABOUT HOW THEY GOT STARTED IN THE FOOD TRUCK WORLD, LESSONS THEY LEARNED ALONG THE WAY, AND WHERE THEY’RE HEADED NEXT. THAT’S RIGHT! THEY DROPPED SOME EXCLUSIVE BREAKING NEWS DURING OUR CHAT THAT THE TRUCK WILL BE MOVING TO A PERMANENT LOCATION TO SUPPORT THE OPENING OF THEIR ALL-NEW SOFT SERVE ICE CREAM CONCEPT “NOLITA’S.” GO FOLLOW THEM NOW @NOLITAS_SOFTSERVE.WHETHER YOU ARE SEARCHING FOR NEW BUSINESS ADVICE, SOCIAL MEDIA TIPS, OR JUST HAVE A LOVE FOR BURGERS, THIS EPISODE IS PACKED WITH FLAVOR. (Alright. We’re turning the caps off. That was for you, Alden.)Make sure to check out all things from MI SU down below 👇👉https://www.misustreetfood.com/👉https://www.instagram.com/misu_streetfood👉https://www.facebook.com/misustreetfood

Send us Fan MailLogan is on the podcast?! 🤯Traveling all the way from his desk to the back of the office where we record these episodes, Logan joined us on the Practical Rebels podcast to talk about all things inbound marketing. As our content and marketing strategist, Logan assists many of our clients with their inbound marketing strategy and execution. We talked to him about what it is, the different types of content creation, how to get the most out of your content, and how you can use the latest tools to your advantage to start ranking higher and faster in organic search. Whether you’re already creating content to attract new customers and leads or have no idea where to start, there’s something in this episode for you!Tune into this episode to learn more about inbound marketing and how getting started is way easier than you might think.

Send us Fan MailLights, camera, comedy. 📽️Chris Jadallah is the owner and director of @filmsbycalliope, a Pensacola-based film company. He turned his childhood passion for film and directing into a business, opening his doors in 2015. A love for film was coupled by Chris’ adoration for comedy. He took his skill behind the lens and developed @kittygetajob, a local sketch comedy troupe that has recently had the support of famous Canadian sketch comedy actor Kevin McDonald from The Kids in the Hall.Veronique and Ramsey sat down with Chris on this latest episode of the Practical Rebels podcast to talk about everything from film and comedy to the importance of networking in business and having an openness to new ideas as a director. This episode came together for something that is equal parts laugh-out-loud funny and insightful. Whether you’re a fellow creative, business leader, or just someone who enjoys great storytelling, this episode is for you.Make sure to check out all things from Calliope Films down below 👇👉https://www.filmsbycalliope.com/👉https://www.instagram.com/filmsbycalliope👉https://www.facebook.com/filmsbycalliope/👉https://vimeo.com/filmsbycalliope

Send us Fan MailDo you need to be advertising on social media? 🤔The answer is “yes.” But we know it’s not that simple for every business. You need to know how much you should expect to spend, what content needs to be created, and how to know whether or not it’s working. For better or worse, social media platforms like Meta have switched their business model to encourage content creators to pay for their service. The good news is that you won’t have to spend nearly as much as you may think. However, the days of crossing your fingers and hoping for the best through a purely organic strategy might be slowly but surely coming to an end. In this latest episode of the Practical Rebels podcast, Veronique and Ramsey dive into the world of social media advertising. They discuss how much you should spend, which content is performing the best, and how to optimize your marketing strategy to reach beyond social media. 

Send us Fan Mail“The human game is a team sport.” That’s what Destyn Patera, owner of @lenseafilm, says. We spoke with him about building a film agency from the ground up, how putting people before profits shaped their growth, pushing the boundaries with a team, finding the perfect fit for a client, and a whole lot more. Destyn’s people-first philosophy of business and quest to surround himself with friends who challenge him daily has led to success for his agency on both a local and national stage. More recently, the Lensea Film team found themselves in a production support role on the all-new @usnavyblueangels IMAX feature film with J.J. Abrams and Glen Powell, an honor that Destyn attributes to prioritizing human connections in a technical industry. We’ve been lucky to call the team at Lensea Film partners and friends for years now, so this episode is near and dear to our hearts as our shared passion for excellence and camaraderie permeates every project on which we collaborate. Tune into this special 18th episode of Practical Rebels for an insightful journey into taking risks and daring to do what you love for a living. Make sure to check out all things from Lensea Film down below 👇👉https://lenseafilm.com/👉https://www.instagram.com/lenseafilm/

Send us Fan MailIn a highly competitive landscape where attention is currency, it's more important than ever to stand out in a sea of white noise. Brands like Liquid Death, Pit Viper, and even Wendy's have made names for themselves with wit, edge, and by being LOUD, but how do you make a mark when your culture and industry isn't built to push the envelope to such an extreme? This week, we sit down with our Associate Creative Director Liz Long to discuss how brands can embrace the concept of "Practical Rebels" - pushing the boundaries, within reason. Check out our conversation to learn how every brand can embrace their true selves, lead in their industry, and take notes from unexpected places to stand apart from the competition and build their own unique voice.

Send us Fan MailIt's said that necessity is the mother of invention, and we've seen no greater example of that than what Bryant (B.B.) Liggett has built with The Fertility Resort.With 15 years in the marketing world, B.B.'s experience spans food and beverage, beauty, healthcare, and media production. She has built a career and name through her expertise in social media strategy, brand management, digital marketing, and small business coaching.In 2020, at the height of collective uncertainty and a worldwide pandemic, B.B. experienced her second pregnancy loss and was thrown into a world that a shocking one in four women experience...infertility.Through her firsthand experience with glaring gaps in the healthcare system for patient support, information, and the absence of a place for women to gain and share perspectives, she launched The Fertility Resort alongside Dr. Erin Taliaferro-Attaway.In this week's episode, we talk through the process of building a business to support those going through some of their most painful, challenging, and unpredictable journeys. Don't miss this one.Make sure to check out all things from the Fertility Resort & B.B. down below 👇👉 https://www.thefertilityresort.com/👉 https://www.instagram.com/thefertilityresort/👉 https://www.facebook.com/thefertilityresort👉 https://www.linkedin.com/company/the-fertility-resort/👉 https://www.tiktok.com/@thefertilityresort👉 https://www.instagram.com/lbliggett/👉 https://www.instagram.com/protectedspacepod/🎧 the protected space podcast

Send us Fan MailStress and burnout in the workplace is an ongoing challenge for any business, especially during a phase of heavy growth. How do you balance the positive impacts of growth and expansion with team satisfaction, to develop a supportive, nurturing culture along the way?April is Stress Awareness Month, and on this week's podcast, we're joined by Felipe Muñoz of Empathic Practice, who built a business around a need for more mindfulness and empathy in the workplace. This ultimately led to his career shift into the mental health and wellness space.We discuss the life(and business)- changing impact of adopting a mindful and compassionate mindset in your professional life. He shares stories and strategies on how self-compassion and a positive outlook can alleviate workplace stress and prevent burnout. This is a must-listen for anyone working in today's fast-paced environment, and especially for leaders looking to cultivate and grow a healthy work environment.👉 https://www.empathicpractice.us/👉 https://www.instagram.com/empathicpractice/👉 https://www.facebook.com/empathicpractice

Send us Fan MailFrom concessions to COVID to food trucks to...you'll have to find out! This week's episode of Practical Rebels features Stelios and Cristin, the power couple behind Greek's Catering and Events. They sat down with us to share their secret sauce for building an expanding business empire that kept their marriage, family, and community at the center of everything. Even better, they've created a scalable, recognizable brand that has absolutely dominated the local food scene fueled by a shared passion for cooking and filling a much-needed niche in a competitive culinary market.

Send us Fan MailEver considered building a business around the life you want to live? This is the episode for you.Sean Mullins of Pensacola Vibes drops into the pod to talk about his path from graphic designer to running multiple businesses, each purposefully honed to lean into skills he's learned along the way, and to give him the freedom to do the work that bring him happiness and continued growth.We dig into what he's learned during jobs in his early career and how they've influenced Pensacola Vibes, Panhandle Springs, Perdido Proud, and Gulf Coast Creatives. Plus, get a peek into how consistent, quality content creation turned a love of getting outdoors into one of the Gulf Coast's most visited social channels.

Send us Fan MailVeronique is back from @synapseflorida and came back with her top tips for navigating conferences like a pro! From breaking out of comfort zones to conference-specific networking tactics to sharing your day and post-conference follow-up, we share our playbook for turning events into opportunities.Ready to make every connection count? Tune in now! #NetworkingTips #ConferenceHacks #ProfessionalGrowth

Send us Fan MailKelly and Veronique are headed to speak at the Synapse Summit in Tampa next week! But first, they give a peek into what they'll be covering on the latest episode of the Practical Rebels podcast!The world of startups and brand go hand in hand - and Kelly Reeser of TechFarms Capital joins us to talk about what they look for when considering an investment. Listen in to hear more about how product and messaging go hand and hand to attract customers and, as a result, investment.In the Tampa area? Catch them on March 28th and learn more at synapse.fl.com/summit

Send us Fan MailIt's award season...and ADDY time! Hannah Pennell of AAF joins us to talk about the big show taking place February 16th.Learn more about what AAF does for the creative and marketing community as a whole. This includes everything from representing our region on a national level to supporting professional and student development, as well as being the voice for legislative change that supports and builds the creative industry across our state.

Send us Fan MailThe world of digital marketing is always evolving and the tactics available can seem completely overwhelming. Omnichannel what? What is OTT vs Pre-Roll? How do digital and traditional ad buy strategies work together? How much should I be spending on my ads - and how much of my overall marketing budget should be dedicated to digital?Don't know where to start? We've got you. In this episode, we sit down with Joni Claerbout of Regal Media Team to talk all things digital strategy and break down the who, what, where, and why.

Send us Fan MailBranding - and rebranding - is a process that can take up to a year. You've invested a lot of time, money, and hard work into it. It's ready to go. How do you share it with the world?A successful rebrand rollout can breathe new life into a brand, sparking renewed interest from both current and prospective customers. It provides an exciting opportunity to redefine the brand's image, aligning it more closely with evolving consumer preferences and market trends. Don't just push it live and let it be, develop a plan to communicate this through press, email, social, an open house, and more! Our latest episode shares our go-to strategies for how to bring your 'We've launched' to "WE HAVE ARRIVED!"

Send us Fan MailThe social media game is played on a landscape that is constantly changing and evolving. Whether you’re running an account for a big corporation or slinging content for your food truck, you need to stay ahead of the curve to keep your audience engaged and growing.Veronique, Ramsey, and Savannah jumped on the mics in this episode of Practical Rebels to share their six tips for social media success. From creating a visually consistent aesthetic for your grid to diving into the trends and sounds, the team gives quick and easy insight for business owners and social media managers. And we even took some of our own advice and kept this episode short and sweet. (That will make more sense once you tune in.) 

Send us Fan MailEmbracing change and leaning into uncertainty can be a scary proposition for any business owner or professional. How do you know when it’s time to bring new people in? Can letting go of certain things be the catalyst for growth?We invited the entire team here at HatchMark studio to join us for this episode of Practical Rebels to discuss how using change and uncertainty has made a positive impact in the agency and in individual careers.This is an episode that is near and dear to our hearts. We thought it would be fitting as we look back on 2023 and reflect, setting our sights toward a new year full of new challenges. Tune in for a chance to meet the whole team and learn more about how facing fears today in your business can lead to amazing things down the road.

Send us Fan MailCan purposeful and impactful branding & marketing be the catalyst for lead generation and a key component to your sales funnel? On this episode of Practical Rebels, we had the pleasure of sitting down with Jerold Hall, the Vice President of Sales and Dealer Development at AmCoat Industries. He takes a deep dive into the success story of Rhino Shield and the role he played in developing the brand and implementing it to a powerful network of certified dealers. We also discussed everything from producing educational content to turbo charge your inbound marketing strategy to making a six-figure investment in a brand video. Whether you believe in the power of sticking to the tried and true fundamentals of marketing and sales or like to push the envelope with omni-channel experimentation, this episode is packed full of great insights that you can implement into your mix today.

Send us Fan MailDaniela de Castro is rare blend of left and right brain on steroids. Merging a passion for science and puzzles, a background in fine art, a degree in design, and a love of branding, she has grown a name for herself in the international mural community. Episode 4 is a deep dive into her journey from pharmacy student to mural and installation work that spans hospitality, food & bev, medical spaces, and major festivals.Her work is layered with meaning and always exploring new techniques - some completely innovative in the mural world.Listen to our conversation on community, her process, and how her approach to mural development makes them a powerful marketing tool for her customers.